LJV Media

We help E-Commerce businesses scale to seven and eight-figures through Paid Advertising.

Stop wasting time and money on faulty and ineffective ad campaigns. It's time to make your ad-budget count, scale your business and blow up your sales.

What do we offer?

Ads, Just Ads. 

We do one thing - we just do it with a monastic focus and better than anyone else. If you want an agency that offers a full service solution of everything that won’t move the needle forward, we’re not for you. 

If you want an agency where with two clicks, you can get a clear breakdown of how much was spent, how much was made & what your net profit was - we’re for you.

Founder

My name is Lachezar, founder of LJV Media.

We help 7-,8- & 9-figure eCommerce brands grow by profitably acquiring new customers at scale. 

We install into their funnel the same ad creative system that is being used by 9-figure eComm giants to generate $100M+ in annual sales.

Clients include brands such as Hush Blankets, Mauvais, Biktrix, Thought Catalog, AvalonKing, Magic Windows, NutriCanine, and over 50 more fast-growing DTC brands. In the past 12 months, we've generated over $50M in revenue through direct-response ad creatives.

If you want to work with us, book a call with me here: https://www.ljv-media.com/schedule

Lachezar Voynov

Third-person POV ads are currently crushing on social media.

The reason this is a great ad is that it looks super organic.

It has nothing to do with direct-response marketing and everything to do with producing something that people are used to seeing on their feed.

When you 'sneakily' film someone else performing an action (which is staged, of course), people don't perceive it as an ad because they are not used to seeing many ads like this one.

It does not trigger their pattern-recognition system.

And the reason why typical talking-head UGC ads don't work anymore is because they trigger the pattern-recognition system - people know that most ads are the same - someone talking to the camera, pitching a product.

So when you do something out of the box, it usually works.

People watch it for longer, the algorithm prioritises it as it's keeping users on the platform, which makes the ad cannibalize all the ad spend.

This is a big swing idea that you should try if your product allows you to.

They are harder to execute, but when done right, the upside is huge.

If you’re spending $100k+/mo on Meta and you’re looking to scale with more winning ad creatives, my DMs are open.

Talks about eComm, Ad Creative Strategy & AI | Founder @ LJV Media | Producing winning ad creatives for 8- & 9-figure eComm brands

I just wrote a 40-page breakdown on the strategy we used to scale a client from $100k/mo to $700k/mo in 7 months.

And I am giving it to you for free.

The level of depth that I went in is unmatched by any other resource you might see on the internet.

I go into deep psychology-driven, direct-response ad creative tactics that not many marketers and eComm brands use to acquire new customers.

The whole PDF is focused on acquiring cold audiences.

It’s a direct-response marketing masterclass.

I show you:

👉 why traditional ad creative agencies fail
👉 why your favorite guru is lying to you
👉 the Larger Market formula
👉 the More Volume = Better Results lie
👉 how to use AI for customer research beyond basic demographics
👉 the evolution of UGC
👉 the segmented targeting approach
👉 how you should approach the writing of a high-converting VSL
👉 how to create ads that generate millions

and soooooo much more.

We’ve used the same approach across 10+ different eComm industries to scale brands to $1m+/mo.

This is not a guarantee that you’ll scale to the same level because statistically, your chances are less than 0.1%.

But your chances would go exponentially higher if you’re not lazy and just spend 30 minutes going through all 40 pages of the document.

You are your own enemy.

This document is your friend.

💬 Comment “send” and I will DM it to you. We have to be connected!

I just finished analyzing a $1M/month direct-response advertising funnel crushing on Meta right now.

This is one of the greatest funnels you will see in 2025.

It consists of:

👉 whitelisting pages
👉 direct-response static ads
👉 advanced ad copy frameworks that make the viewer glued to the screen
👉 pre-sell Landing Pages to educate the customer
👉 advanced AOV lifting strategies
👉 cold-friendly offer that protects margins

This is a direct-response advertising masterclass that every DTC brand needs to understand.

If you want access to the file to study, learn, & apply the exact strategy used by a brand generating $1,000,000+ in monthly sales ...

💬 Comment “send” and I’ll send it to you. We need to be connected!

CPMr is the most underrated metric to look at when analyzing your ad performance.

CPMr = Cost per 1,000 Accounts Centre accounts reached

We recently started working with a brand that came to us saying they can not scale their ad account and believe the issue is not having any cold-audience ad creatives.

When I analyzed their ad account, I saw that all of their ads were product demonstrations.

Nothing else.

When your ad library is full of ads that only focus on your product, you're targeting a Solution Aware market.

A Solution Aware market is a pool of people who have a pre-existing desire. 

They know they have a problem, they are aware of multiple solutions on the market, they just don't know your solution exists yet.

This is the audience that 90% of the eCommerce brands focus on.

And it’s a pretty small audience in most cases so you saturate it quickly.

This client was producing new ads every week.

They've been sold on the 'creative volume' lie that every single guru is selling you on.

More creatives = better results.

That's wrong.

They did not know what the problem was, so I decided to go deeper.

When you go inside the Ads Manager, click on Columns, and select Delivery.

What I saw there told me everything I needed to know.

CPM = $11.47
CPMr = $32.40

This is the clearest indication that your ads are NOT hitting new audiences. 

They are cycling through people who've already seen your ads before.

If your goal is to constantly reach new audiences with your ads, your CPMr should be as close as possible to your CPM.

This is what a true TOF winning ad looks like.

ROAS is cool, but it's not the best metric to actually understand what's going on inside your ad account.

Here’s why you should run low-production static ads that make no sense to be published as an ad.

If your product is solving a painful problem and you’re selling to a 55+ year old audience, you have to understand what’s going on in the minds of these people.

These are people who’ve been raised with a newspaper in their hand - that’s how they are used to getting informed.

Through reading.

They don’t have a problem with attention spans, like a Gen Z audience would.

They still use Facebook to catch up with their friends.

And the photos they post are usually such that a Gen Z would cringe at.

But that’s how you communicate, and this is the only thing you need to care about.

So the reason why you should run boring static ads with no captions and no offers is that this is the easiest way to capture their attention.

And if you are skilled enough to write a highly-converting ad copy that follows the typical direct-response structure of:

> Relatable Hook
> Problem introduction
> Problem Agitation
> It got worse
> Until I found this one product
> That changed my life in so many amazing ways
> And so many other people have benefited from it
> So, for a limited time, you can get it at a discounted price

You’re going to tap into an audience that most advertisers won’t even know to speak to.

So your ads are going to hit harder.

And work better.

And if you work with us, you don’t even need to know all that because we’ll be doing it for you. If you’re looking to scale your eComm brand to 8-figures with more winning ad creatives, my DMs are open.

One of our clients just scaled from $1M ARR to $10M ARR in 12 months.

The key - winning ad creatives.

12 of the ads we created for them have generated over $100,000 each.

2 of them have generated over $200,000.

Here’s how we did it:

1. Persona Diversity

We used a CSV export of 4000 reviews to understand who our customers were.

As a result, we created 4 truly different customer avatars.

We went 1 layer deeper and created sub-avatars for each avatar.

Then started producing content for each of them.

2. Angle Diversity

Initially, you would have no idea what’s going to work. That’s why you need a diverse set of angles for each avatar:

Problem → Solution
Solution → Problem
Shocking facts
Product Demonstrations

Test everything and scale what works.

3. Format Diversity

The essence of good creative strategy in 2026.

You can’t only rely on UGC if you want to scale.

We used:

> podcast ads,
> founder-led content,
> POV ads,
> green-screen ads,
> listicles,
> advertorial static ads.

Let Meta serve the most relevant ad to the most relevant person.

Don’t restrict the algorithm.

In January, the brand did $100k in sales.

In August, we hit $800k.

In November, we're about to hit $1M.

If you’re looking for an ad creative agency that knows how to produce winning ads, my DMs are open.

Ridge Wallet just showed everyone (again) the No.1 smartest & most profitable strategy to implement for a successful BFCM.

Open their website.

ridge.com

The first thing you’ll see is a pop-up meant to do 2 simple things:

👉 inform you about their upcoming BFCM (already started) 
👉 collect your email

During Q4 2025, Meta is expected to collect $56B in revenue from selling ad impressions.

As a DTC brand, you’ll be competing with millions of advertisers, and you’ll be paying the most expensive CPMs you’ll pay all year.

Growing your email list becomes your top priority. That’s how you maximise every ad dollar you spend.

Email will also be your most profitable channel during Q4.

On average, Omnisend customers get $68 back for every $1 they spend on email marketing - that’s one of the highest ROIs in marketing.

Automations such as the BFCM one you see from Ridge account for just 2% of email volume but drive 37% of all email sales.

Think about all the money you’re losing if you’re not collecting emails.

If you want to set up those automations the right way and get enterprise ESPs at a smarter price, Omnisend will make your transition seamless, as any brand on their higher-tier plan gets a free personal migration assistant to move your automations and flows.

Get 30% off for the first 3 months using this link: https://lnkd.in/dB6T2Z_A

Or just use code BFCM-2025 at checkout.

#OmnisendPartner

Brand partnership • Talks about eComm, Ad Creative Strategy & AI | Founder @ LJV Media | Producing winning ad creatives for 8- & 9-figure eComm brands

It’s official - IM8 is the fastest company to reach $100M ARR ever.

Here’s what we know:

- $9M revenue in Oct with 32% growth MoM
- 80% of new orders turn into subscriptions
- $145 AOV

Two things stand out to me that have led to this phenomenal growth rate.

1. Phenomenal marketing team(s)

I do know a few of the people/agencies supporting IM8 with their marketing efforts, who I consider to be A-Teams, some of the best in the industry.

On top of that, partnerships with top-tier sportspeople David Beckham and Aryna Sabalenka are attracting a huge amount of interest from professional and amateur athletes.

2. Riding a wave

To me, this is the biggest part of their success.

Entrepreneurs who jumped on the wave of Facebook advertising back in 2015 - 2016 made a lot of money and built extremely successful DTC brands.

People who jumped on the fidget-spinner & dropshipping wave back in 2016 - 2017 made a lot of money.

Content creators who jumped on the TikTok wave in 2019 - 2020 became extremely popular and successful.

Now, in 2025, longevity and health optimisation are becoming bigger & bigger every single day.

AG1 was the first on the market, and they are now valued at $1B+.

Devices like Oura Ring and Whoop are used by millions of people every single day.

Grüns is now a $500M brand, 2 years after its inception.

This is a wave, and IM8 is riding it quite successfully, to the point where they are growing faster than tech companies.

Working with a team of experts and having the right product at the right time is how you create such video-game-like numbers.

—

We’re an ad creative agency that knows how to produce winning ads. Our eComm clients now spend $3M/month on our ad creatives. We know what works. If you’re interested in working with us, my DMs are open.

If you’re competing against popular brands and you’re trying to steal their market share with Meta ads,

one ad creative concept that you absolutely must film is the following.

Write a script that discredits your competition by listing out all the reasons why they are a terrible choice.

Get a content creator to visit a grocery store and visually demonstrate why your competitors suck (showing & explaining ingredient list, demonstrating the lack of functionality, etc).

After 60 - 90 seconds of roasting your competitors, introduce your solution.

This is a super organic & viral concept that’s trending right now on social media.

It goes after a solution-aware audience segment that is currently buying or considering buying from your competitors.

You don’t need to sell them on why they need your solution - they already want it.

You are just tapping into a pre-existing desire and benefiting from all the efforts your competitors are making to educate the audience on why they need to care about the problem they are solving.

agency recap: november 🤯

272M impressions on Meta.
$3.8M spent.
$9M generated.

Wild.

The biggest BFCM winners were:

a. Bid Caps

Not a huge fan of bid caps, but we had a client that scaled from $5k/d in ad spend to $25k/d in 3 days using bid caps.

One of our ad creatives took most of that spend, driving over $200,000 in sales.

b. Non-stop creative testing

One of our clients had a 150% increase in sales compared to Nov 2024.

They produced over 250 ads just during their BFCM promo campaign. This is how you scale past $1m/month.

c. Evergreen ad creative scaling

One of our clients who did $2M+ in Nov tested fewer BFCM ad creatives (80 in total) but relied heavily on scaling their evergreen ad creatives.

This is my favorite strategy.

Your evergreen ads generate an insane amount of sales, which helps the algorithm optimize your placement even further.

And your evergreen ads collect an insane amount of engagement, which usually extends their lifespan much further.

I would not say that I saw anything unexpected during the busiest month of the year.

The same strategies work well every year.

The key to successful BFCM for our clients this year was - more.

More ad creatives.
More emails.
More testing.

You don’t build a $1B company by using UGC content creators.

You build one through identity marketing.

You polarize 80% of the market in order to build a fanatical connection with the remaining 20%.

This is the "Secret Enemy" framework in action. 👇

I just analyzed a supplement ad that is likely printing money. Why? Because it executes one of the oldest rules in Direct Response:

Don't sell the improvement. Sell the solution to a crisis.

Here is the 3-step script structure:

> problem: You feel weak, emotional, and lethargic.

> reframe: It’s not a character flaw, it’s a biological attack = mineral deficiency + societal programming).

> solution: The only way to fight back is to fix your biology with this specific product.

It’s aggressive.

It’s controversial.

But it’s also effective because it turns a "nice to have" supplement into a "must-have" for identity preservation.

We oversee over $2M/mo in spend, including AI-generated ad production through MakeUGC V.2, and here are the top 3 insights from the past month:

1. Awareness-Level creative still wins

Most brands are still stuck on product-heavy ads - targeting only the “Most Aware” audience.

It’s why their frequency spikes and scaling stalls.

The best results now come from storytelling built for the Unaware and Problem Aware stages - emotional, cinematic, and curiosity-driven.

MakeUGC V.2 (Sora2 Pro, Veo3.1, Kling) - paired with its new AI agents - makes this easy by letting you prototype awareness-stage narratives in hours, not days.

2. Micro-Avatar Targeting

“People who need this product” isn’t a target.

You need sub-avatars - variations of pain, motivation, or lifestyle.

Example:

👉 Desk workers with chronic back pain
👉 Parents needing quick fixes for their lower back issues
👉 Fitness enthusiasts chasing fast relief

AI agents can now segment audiences automatically and brief MakeUGC to generate tailored creative sets for each - same product, unique story.

3. Iterations are dying - New Concepts win

You can’t just tweak hooks anymore.

We’ve tested endless micro-variations - they rarely outperform the original.

New concepts consistently win: fresh angles, new emotions, and new faces.

AI agents now analyze performance data and generate those new concepts on autopilot.

AI video isn’t about producing faster.

It’s about producing smarter - with systems that evolve while you sleep.

💬 Comment "send" and I’ll DM you a 20-page PDF breaking down the top ad creatives for us after spending over $20M on Meta. We have to be connected!

This is how UGC 2.0 and the Larger Market Formula allowed us to scale to $1,000,000 per month in sales within 11 months.

Both concepts are quite easy to understand.

The Larger Market formula implies that only 3% of your market is ready to buy immediately.

So if you want to scale, you have to acquire the 97% of the market, which is still gathering information or is not familiar at all with your product.

UGC 2.0 is the implementation.

Yes, UGC still works, but if you want to grow fast, you have to stand out from all your competitors that are also using UGC to acquire customers.

UGC 2.0 is based on 3 layers of creative diversity.

1. Persona Diversity
2. Angle Diversity
3. Format Diversity

Layer No. 3 is the most important one.

Understanding what’s the type of content your prospects consume on social media will allow you to produce ads that they would be interested in watching.

Educational content such as VSLs and Podcast Ads.

Entertaining content such as street interviews or comedy skits.

Emotional content, such as founder-led ads or storytelling UGC.

I’ve created a 20-page PDF breaking down all those strategies in much more detail + real-life examples.

💬 If interested, comment ‘send’ and I will DM it to you. We have to be connected!

Every week, I write an email to my email list on what’s currently working for our eComm clients, spending over $2.5M/mo on Meta.

Top ad creatives.
E-commerce trends.
Ad creatives to test.
$1M/mo funnel breakdowns
Ad creatives that currently work.
Internal ad creative systems.
SOPs.
Best practices.

I usually share a lot more useful information than you’d see from me on social media.

I also go behind the scenes of what it takes to scale an ad creative agency.

All the wins and all the losses.

You can subscribe here: https://lnkd.in/dqQ7kQNf

Sales and Marketing at CBF Labels

I'm passionate about sharing content & ideas on sales + marketing to help you level up your professional knowledge.

Outside my main role, I've been helping Ecommerce SaaS and AI companies with distribution and promotion.

If you’re looking to advertise to my audience, please send me a message so we can chat further. Thanks!

Jamie Dimond

99% of people get a degree, get a job, then stop learning.

High performers ensure after-hours learning is a habit. They're obsessed with learning and becoming 1% better each day.

I used to waste my lunch breaks while working in finance binge-watching Youtube. My people leader at the time suggested I make a change.

He gave me Ted Talks to watch instead. Later on he assigned me books to read like Carol Dweck "Mindset."

Over the next 2 years I got promoted constantly. 

All the learning changed how I viewed the world. It help me develop EQ instead of IQ. 

Bizarrely, the learning journey also helped me heal from mental illness. 

You don't learn once then earn for the rest of your career. No. Use self-learning to upgrade your career and explode your value.

Am I missing anything?

Credit: Tim Denning ( go follow him )

One day, you’ll look back and realize…

You did it.

👉You stopped waiting for the perfect time.
👉You stopped asking for permission.
👉You got tired of "maybe someday".
And you finally bet on yourself.

It wasn’t luck. It was courage.
You chose the hard thing.

AND 

It worked.

The truth? Most people never start because they fear failure.
But the real regret isn’t failing.
It’s never finding out what could’ve happened if you tried.

Keep going.
Your future self is already proud of you.

Image Credit: Dearme2_ on Twitter/X

Working with smart people is great.
But it is not enough.

Because intelligence can solve problems.
But humility and kindness build cultures where problems don’t have to exist in the first place.

Here’s why it matters so much 👇

Kind and humble people:

They make collaboration effortless.
You don’t waste energy defending ideas or egos. 
You build together - faster, cleaner, and with more trust.

They create psychological safety.
When people feel respected, they speak up, share bold ideas, 
and admit mistakes early. 
That’s how teams innovate and grow.

They inspire long-term loyalty.
People don’t leave companies - they leave toxic dynamics. 
Working with grounded, genuine teammates keeps great talent around.

 Ways to practice kindness and humility at work:

Listen more than you talk.
You don’t need to have the loudest voice to have the strongest impact. 
Listening builds connection and earns respect.

Give credit - generously.
Acknowledging others’ work doesn’t diminish your own. 
It multiplies the trust and energy in your team.

Keep learning.
The moment you think you’ve “arrived,” you stop growing. 
Stay curious, stay open, and never let success make you unapproachable.

Kind people build strong teams.
Strong teams create big results.

Credit: Chase Dimond

Most people think social media managers just “post content.”

A nice graphic here, a caption there… and somehow, followers appear.

If only it were that simple.

The truth?
Social media managers are the Swiss army knives of modern marketing.

Behind every single post, there’s:
🧭 Strategy – understanding who you’re talking to and why.
✍️ Copywriting – turning thoughts into emotions that move people.
🎨 Design – making ideas visual, memorable, and on-brand.
📊 Analytics – reading the data, not just the comments.
📢 Ads – amplifying what works (and killing what doesn’t).
💬 Community – replying, engaging, connecting human to human.

It’s not just about pressing “publish.”

It’s about building trust, consistency, and brand recall one post at a time.

So the next time someone says “you just post memes all day,” smile, sip your coffee, and remember:
you’re not just managing social media.
You’re managing perception, connection, and growth.

👉 To every social media manager out there keep the brand alive, one post at a time.

Credit: Bind Reka (go follow him)

Once you understand this, you'll never look at logos the same way

Color psychology in marketing leverages the emotional and behavioral impact of colors to influence consumers

shaping perceptions of a brand and driving purchasing decisions

Colors can evoke feelings of trust (blue), energy (red), or health (green), but their meaning can vary by individual experience, culture, and context

Marketers use color strategically in logos, websites, and packaging to build brand recognition, create atmosphere, and promote specific actions, such as impulse buys or calls to action

Credit: Edgar Bitencourt

The future of ads is PERSONAL ✌️ 

US digital ad spend just hit $309.3 billion.


For the very first time in history at that benchmark!

eMarketer compiled all the aggregate market spend for digital ad products across the US at the end of 2024. That's a 15.1% increase since 2023 btw.


But there's a gap still...
 
58% of consumers do NOT trust the ads they get on social.



So what's working?

Ads that feel personal.

Forrester has found that more than 85% of companies that use intent data harvest higher response rates and other benefits. AKA, personalized ads that feel relevant and consumers are willing to share their info to get a more personal experience. The 2024 United States Consumer Trends Index shows that 91% of consumers are willing to share information in exchange for reward.

And that aligned closely with the preference <> ad engagement meta data analysis with 84% of consumers cite they are likely to engage with a personalized offer tailored to their interests.

The more important piece is THIS imo. 91% of consumers say their favorite brand treats them like an individual. That's what personalization has the power to do. Where you don't show up like a "brand". You should up like a friend would in the group chat.


So...


What personalization do people want most?

How consumers stack ranked their top options

👇 

Consumers were willing to swap info for promos:

1) Discounts/coupons (90%)
2) Early/exclusive access to offers (88%)
3) A chance to win something (84%)

Gated content and brand community plays lagged behind at 69% and 67% respectively so the TLDR here is that personalized offers related to immediate shopping value are still the most valuable from a consumer POV.


Digital ad spend is forecast to reach $460.5 billion by 2028 with display advertising forecasted to capture 85.7% of the $90 billion in additional ad spending between 2024 and 2028.

If you're not investing in personalization.

Now is the time...

Credit: Varun Kundra

Managers may have status.

But leaders create true impact.

Here is what impactful leadership is not:

- Neglecting professional development and training
- Not acknowledging and actioning feedback
- Micro-managing every single detail
- Avoiding difficult conversations
- Favouring people over others
- Setting unclear expectations
- Taking all the credit
- Ignoring team input
- Being inaccessible
- Resisting change

Impactful leadership is:

- Listening actively
- Taking full responsibility
- Treating everyone equally
- Being friendly and approachable
- Empowering everyone around you
- Having difficult but necessary talks
- Embracing change and adapting fast
- Accepting feedback and taking action on it
- Celebrating achievements no matter what size
- Providing clear guidance, especially in difficult times

The best leaders focus on:

↳ Setting the example
↳ How they make people feel
↳ Bringing the best out of everyone

It’s far more than a title.

Know a leader who’s changed your life?
Tag them below to show them they are appreciated! ⬇️

♻️ Repost this to support the leaders in your network.
Credit:  Chris Donnelly

Uncomfortable truth.. 

Work is NOT a family

A red flag we don't talk about enough? 

🚩 Companies that say "family" when they really mean "team" 

(Especially the big ones) 

I have worked in cultures like this, and I know how toxic it can be

This is a lesson I learned the hard way, but you don't have to

The "work-family" mindset : 

🚫 Blurs the lines between home and work 
Saying "no" feels like a betrayal and creates burnout
 
🚫 Makes feedback feel personal and targeted
This can drive internal divisions and personal attacks 

🚫 Sets unrealistic expectations 
People don't owe anything to the company except what they're paid for 
 

Work is important, but it's not on par with your family 

No matter how collaborative and supportive your team is 

Here's what a healthy workplace looks like:

● There are clear boundaries 
↳ A real work-life balance is nurtured and encouraged 

● Everyone maintains their perspective 
↳ Work comes first in the office, but life comes first outside

● There is a focus on respect, not "love." 
↳ You don't need to be family to trust and support each other 

Your family loves you unconditionally and is your support system 

Your team respects you and works with you toward shared goals 

P.S. Have you been part of a "work-family" culture? 

Credit: Hamza Rauf Khan

The fastest way to learn anything?

Start before you're ready.

Here's what most people do: 

→ Research for months 
→ Plan every detail 
→ Wait for the "perfect" moment 
→ Never actually begin

Meanwhile, the people who succeed are already figuring it out.

You can't learn to swim by reading about water.
You can't learn to code without writing messy code. 
You can't learn to sell without making awkward pitches.

The real education happens when you're doing the work.

Every successful person has this in common: 

→ They started with incomplete knowledge 
→ They learned by making mistakes 
→ They adjusted as they went 
→ They got better through repetition

The market is the best teacher. 

Customers are the best feedback. 

Experience is the best education.

Planning has its place, but action has the power.

Your idea doesn't need to be perfect. 
Your plan doesn't need to be bulletproof. 

Your skills don't need to be complete.
You just need to begin.

The road reveals itself as you walk.

Сredit: Noemi Kis✨

Your reputation might open doors, but your character decides which ones stay open. 

Stop being selectively kind. 
The true measure of a leader is found in these 7 actions 👇

1️⃣ Respect everyone, regardless of title or influence.
Treat the intern, the cleaner, and the CEO with the same attention and humanity. Titles fade, but the impression of respect lasts.

2️⃣ Be honest even when it’s uncomfortable or costly.
Integrity often requires walking away from shortcuts and easy wins. The price might be high in the moment, but it compounds into credibility over time.

3️⃣ Offer help without expecting anything in return.
True generosity is when your motive isn’t recognition or reciprocity - it’s the simple belief that doing good adds value to the world.

4️⃣ Keep your promises, especially the small ones.
Following through on the minor commitments - the emails, the deadlines, the callbacks - shows reliability more than grand declarations ever could.

5️⃣ Give credit loudly and sincerely.
When someone else does great work, say so. The most confident leaders amplify others because they’re not afraid to share the spotlight.

6️⃣ Stay kind when you’re under pressure.
How you act when stressed, tired, or frustrated reveals more than how you act when everything is easy. Grace in chaos is a quiet form of strength.

7️⃣ Do what’s right when no one’s watching.
Reputation is built in public, but character is shaped in private. The choices you make alone define the person people trust when it matters.

Because in the long run -
your title fades, your metrics change, your results evolve.

But the way you made people feel?
That’s what your name will stand for.

Most of your audience is not ready to buy.

The goal of marketing is that when they are ready to buy, your brand is top of mind.

Credit: Dmurr68 on Twitter/X

And the award for most creative resume goes to...





Credit: Libby Moyer

Marketing is a humbling profession.

Sometimes the idea you’re certain is going to work doesn’t work. Or the idea you know definitely won’t work for some reason does work. Or the thing that used to work stops working. You need to continuously learn, re-learn, and un-learn.

Credit: mkobach on Twitter/X

After two successful exits (Google & Zynga)

you need THIS "Decision Layer" to win deals 👇



What I call "Layer 3"

Let me explain:


1️⃣ Surface Layer (Table Stakes)
→ Company data
→ Basic tech stack
→ Team structure
→ Recent news
→ Public metrics


But this is where most stop.

Because it's easy to automate this research.

If you want your outreach to land?

You need to hit these layers:


2️⃣ Strategic Layer (The Context)
→ Growth vectors
→ Tech architecture
→ Market position
→ Competition map
→ Customer sentiment
→ Investment areas
→ Product roadmap


And how you really stand out?

Layer 3 "Decision Layer" data:

3️⃣ Decision Layer
→ Stakeholder dynamics
→ Internal processes
→ Budget ownership
→ Success metrics
→ Career motivators
→ Risk tolerance
→ Change appetite



👀 The reality in my experience?

95% of sales teams never reach Layer 3.

Because it requires:

→ Systematic thinking
→ Pattern recognition
→ Deep industry knowledge
→ Cross-functional understanding
→ Technical acumen

Most teams are under pressure to deliver.

And can't create the space / resources to hit layer 3.



But...

Those who master all 3 layers?

They don't just sell. They consult.


That’s how you’re seen as a strategic advisor in your deals.

That’s how you up your ACV and your win rate.

Credit: Jeff Chen

Some years test your patience more than your skills.

And that’s okay👊 
Not every season is about growth charts and wins.

Steve Jobs said it best:
"Some years you win, some years you build character".

Some years are meant to shape you, not scale you.

The comeback always hits harder when the foundation’s solid.

So if this year feels heavy…

It’s not punishment. It’s preparation.

Keep building. The wins will catch up.

Every email marketer right now: running on caffeine, stress, and “please let this flow convert.”

I’ve been there.

You’re double-checking links, rewriting subject lines, and refreshing metrics, as if it’ll make them move faster.

And even with the best prep, BFCM week always finds a way to test your limits.

But the truth is... the brands that win BFCM won’t be the loudest ones.
They’ll be the ones who planned smarter.

That’s where Omnisend changed everything for my strategy.

It’s the platform that helps you do more with less chaos:
✅ Pre-built automations that actually drive repeat purchases
✅ Email + SMS in one dashboard (no more app hopping)
✅ AI tools that write, test, and optimize while you’re still on your first coffee

If you’re still piecing together campaigns or juggling tools before the big weekend rush… now’s your chance to simplify.

Omnisend’s Black Friday sale is live right now, and it’s the best time to lock in before the madness hits.

👉 Take advantage of the sale here and get 30% off your first 3 months >> https://lnkd.in/gSWi_hkU

Brand partnership • Sales and Marketing at CBF Labels

taplio

The Battle

Lachezar Voynov

Jamie Dimond

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Performance ScoreJamie Dimond's LinkedIn Performance

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taplio

The Battle

Lachezar Voynov

Jamie Dimond

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lachezar Voynov's LinkedIn Performance

Performance ScoreJamie Dimond's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLachezar Voynov's LinkedIn Performance