My name is Lachezar, founder of LJV Media.

We help 7-,8- & 9-figure eCommerce brands grow by profitably acquiring new customers at scale. 

We install into their funnel the same ad creative system that is being used by 9-figure eComm giants to generate $100M+ in annual sales.

Clients include brands such as Hush Blankets, Mauvais, Biktrix, Thought Catalog, AvalonKing, Magic Windows, NutriCanine, and over 50 more fast-growing DTC brands. In the past 12 months, we've generated over $50M in revenue through direct-response ad creatives.

If you want to work with us, book a call with me here: https://www.ljv-media.com/schedule

Lachezar Voynov

I just finished a 26-page PDF breaking down Meta Andromeda and how it allowed our clients to generate $51M in revenue last year.

At the end of the PDF, I share the 10 best-performing ad creatives for the year, including VSLs, ASMR, AI-generated ads, and the “Whistleblower” format.

You’re not going to see a more valuable document. It’s everything you need to feed Meta with the right signals so it can find your target customers.

The PDF covers:

1. The Retrieval Stage: How NVIDIA-powered AI picks which ads to show.

2. UGC 2.0: How to "force" the algorithm to find new audience segments using Format Diversity.

3. The 5 awareness stages that unlock the hidden 80% of your market.

4. The Winners: 10 ad formats that scale past $1M in spend.

This isn't a "tips and tricks" PDF.

It’s the 2026 playbook for scaling to $20M+ revenue.

💬 Comment “send” and I’ll DM it to you! We need to be connected!

Talks about eComm, Ad Creative Strategy & AI | Producing winning ad creatives for 8- & 9-figure eComm brands

I just finished a 29-page PDF breaking down what Creative Diversity is & how it allowed our clients to profitably spend $25M on Meta in 2025.

At the end of the PDF, I share 16 ad creative formats you can leverage to diversify your ad creatives and allow Andromeda to find your target customers at the lowest possible cost.

These formats have generated billions of impressions and millions in revenue.

This is information that 95% of eComm marketers dream of having.

It is the internal framework we follow to scale our clients past $1m/month in revenue.

The PDF covers:

1. What Creative Diversity really means (and how it’s linked to Meta’s ad retrieval system)

2. The different ad creative elements that allow Andromeda to place your ads in different segments for maximum reach

3. Technical implementation best practices after generating $51M on Meta last year (you won’t find this anywhere on the internet)

4. The top 16 ad formats that scale past $1M in spend and generate billions of impressions

With AI, information is abundant.

But technical implementation based on tens of millions in revenue isn’t.

This is the 2026 playbook for scaling past $20M+ revenue.

💬 Comment “send” and I’ll DM it to you! We need to be connected!

This video has 400M organic views on YouTube shorts.

The brand has 30M+ subscribers on their organic social channels generating billions of views every month.

Yeah, AI might replace boring UGC content.

But I don’t think it’s ever going to replace originality, humour and creative ideas.

Such videos work because they are human, weird and impossible to ignore.

If you want to win in 2026, that’s what your content strategy (paid and organic) needs to be.

eComm client: We need more Top-Of-Funnel ads.

Agency: Why?

eComm client: The ads we’re currently producing in-house are only speaking to people who know us. We’re not reaching new audiences, and our ad frequency increases fast.

Agency: Alright, we got you.

Agency:

Delivers TOF ads.

Ad frequency stays close to 1.1.

CPMr is close to CPM. Indication that the new ads are reaching new people.

If your CPMr is close to your CPM, that means Meta is showing your ads only to new audience segments and is not recycling the same people.

eComm client: Our ROAS is down, your ads are not working.

Agency: TOF ads will almost always have a higher CPA and lower ROAS. You are targeting people who don’t know you, so they are less likely to buy immediately after seeing your ads.

If you want to scale, you have to make sure you’re filling your funnel with new people otherwise, at some point, your results will start declining, and you would not know what the issue is.

eComm client: We need a 3x ROAS.

This is why most eComm brands hit a revenue ceiling.

They optimize every single ad for immediate ROAS.

Then wonder why they can't scale past their warm audience.

Here's the reality:

Your ad account needs two types of ads:

1. Bottom of Funnel

> Target: Warm audiences who know your brand
> Goal: Immediate conversions
> Expected ROAS: 3-6x
> Frequency: High (3-5+)

2. Top of Funnel

> Target: Cold audiences who've never heard of you
> Goal: New customer reach through education and problem creation
> Expected ROAS: 1.3x-1.7x
> Frequency: Low (1-1.5)

The brands stuck at $300k/mo are running 100% bottom-of-funnel ads.

They get great ROAS initially. Then it drops. Then they panic.

Why? They've exhausted their warm audience and never invested in reaching new people.

The brands scaling past $1m/mo know that.

If you’re looking for Top of Funnel that would allow you to scale into new audience segments, we’re accepting 3 new brands during the month of February.

My DMs are open.

We're looking for a Creative Strategist.

If you know what Creative Diversity is, how to navigate Andromeda, and have the skillset to write a 5-minute mini-VSL ad, send me a DM or apply below!

I’ve interviewed 100+ creative strategists in the last year. Here’s how you can tell someone is a real A player.

1. Foreplay dashboards for creative inspiration

Bad candidate: "I don't have one."

If someone doesn't save ads, they're not actively studying the DTC space or tracking creative trends.

Top candidate: Immediately shows you 3+ organized dashboards by category (awareness stage, format type, industry vertical).

2. Ask them what ‘creative diversity’ means

Bad candidate: "Producing diverse ad creatives for your ad account."

Top candidate: Breaks down the exact elements they diversify:

> Target customer avatar (moms vs. busy professionals vs. fitness enthusiasts)
> Awareness stage (unaware, problem-aware, solution-aware)
> Format (UGC, VSL, founder story, testimonial, street interview)
> Hook structure (question, stat, story, pattern interrupt)
> Visual style (organic, polished, lo-fi, high-production)

Then shows you 5 examples they've created across different formats.

3. Go deep into their research process

If your research process is "looking at Atria or Foreplay for inspiration," you're not a strategist. You are useless, and AI will replace you.

Dashboards are for inspiration, not strategy.

Real strategists start here:

> Customer research
> Market research
> Product research

Top candidates walk you through this entire process with examples from past clients.

Bad candidates say "I look at what's working and make our version."

Ryze has 5500 active ads, and all of them are proof that the 2022 version of UGC is dead.

If your strategy is testing 10 different hooks for the same video, you are wasting your money.

Andromeda, Meta’s new retrieval engine, punishes repetition.

If your ads look visually similar, Meta's "Creative Similarity" report will cut your reach before you even scale.

To win in 2026, you need more than just UGC.

We call it UGC 2.0, you can call it whatever you want.

At our agency, we don't just produce content anymore. We build Creative Diversity Systems.

Last year, we created 5,000+ unique ad creatives that drove 2 billion impressions.

We didn't do it by making more "talking head + broll" videos.

We deployed radically different ad creative formats:

> The Whistleblower: Unexpected visuals (like masks) to stop the scroll.

> The In-Store Roast: Discrediting competition by going to a store and visually demonstrating their weaknesses.

> AI Podcasts: Funny, high-authority segments that feel native to the feed.

> Whiteboard videos: Educational pieces that don't look like ads.

Each of these formats feeds Andromeda a different signal. Each signal unlocks a different audience segment.

Ryze has 5500 active ads for a reason.

It’s because creative diversity is the only way to scale past $1M/month without your CAC exploding.

You can’t buy your way out of weak creative.

Are you entering Q1 with a bunch of content creators or a Creative Strategy that actually understands the algorithm?

P.S. We're now looking for a world-class Creative Strategist to join our team. If that's you, my DMs are open.

this is what my 40-hour work week looks like as an ad creative agency founder:

> sales: 8h/week
> marketing: 15h/week
> operations: 10h/week
> team training & check-in calls: 10h/week
> hiring: 5h/week
> improving our service: 15h/week
> trying to figure out AI: 5h/week
> monitoring client results: 10h/week
> client check-in calls: 10h/week
> staying on top of social media trends: 5h/week
> writing my LinkedIn posts: 5h/week
> listening to podcasts: 5h/week
> checking email: 5h/week
> scrolling twitter: 10h/week
> watching YouTube videos: 5h/week

i’m so glad I chose having freedom to do whatever I want to do rather than working a 40-hour/week corporate job 🥲

What do you do if your team starts getting abused by your clients?

We just delivered a new ad to Kasper last week.

Kasper’s team launched it on Meta.

A few hours later, Kasper sent us a message that got me scared when I first read it due to his language.

I thought we did something wrong.

It turns out that the ad we delivered to Kasper is working so well that all he wants is the same video with no captions so his team can translate it in local language.

The ad creative was stealing all the ad spend.

It had 14% click-through-rate.

It had 10x lower cost-per-click compared to the rest of the ads in the same campaign.

It had a frequency close to 1, which meant that the ad was attracting net new customers only.

We obeyed. Kasper received what he wanted 40 minutes later.

We love Kasper.

Be like Kasper.

Work with LJV Media.

My calendar is open.

how to build a $1m/month eComm store: my thoughts after seeing our clients generate $51M in revenue last year

we just produce ad creatives

i can’t take full credit for all the $51M in sales

but I have the opportunity to look under the hood of brands scaling extremely fast

> one of our clients scaled from $100k/mo to $1m/mo in 11 months
> another one went from $600k/mo to $2m/mo in 12 months
> another one went from $0 in monthly ad spend to $1m/mo in spend in 4 months

here are the 4 foundations you need to have in order to build a $1m/mo Shopify store

1. good. f***ing. offer.

i’m not talking about the lazy approach: a % discount

i don’t like % discounts because they teach customers “i’m just going to wait until this gets discounted again”

a good offer can do more for your business than a new winning ad ever could

the best offers I’ve seen work for our clients were:

> a bundle offer with complimentary products that belonged together to offer maximum results. Higher AOV, higher perceived value, higher margin.

2. a winning ad creative pipeline

that’s why our clients come to us

last year we produced an ad that became a top spender for

every
single
ad
account
we
worked
with!

with Andromeda, your goal is to build ads that are distinct from each other regarding

> target customer
> awareness stage
> angle
> format
> style

you can’t scale with bad content

the top-performing ad creative formats for us in 2025: founder-led content, mini-VSL ads, ASMR, emotional storytelling slideshow, authority figure ads (chiropractor recommends, pediatrician recommends, etc.)

not the overused UGC

3. solid email strategy

just use Omnisend

don’t overpay for features you don’t use

Omnisend offers the smartest pricing out of every other email marketing platform

and a $68 ROI on every $1 you spend with them

these are the automations you must have:

> back in stock - 5.34% conversion rate
> welcome sequence - 2.91% conversion rate
> abandoned cart - 2.04%
> shipping confirmation - 1.68%
> order confirmation 1.28%

email will be responsible for ~35% of your total revenue

don’t mess this one up!

i have a discount code for Omnisend

30% off during the first 3 months

use code LACHEZAR

4. organic presence

scaling is all about distribution

the more views you can get the more sales you can make

take the brand Mini Katana LLC, for example

30M+ social media subscribers

billions of views across TikTok, Instagram and YouTube

amplify that with paid ads

you’re on track for well over $1m/month

#OmnisendPartner

Brand partnership • Talks about eComm, Ad Creative Strategy & AI | Producing winning ad creatives for 8- & 9-figure eComm brands

How I’ve structured my agency for growth & efficiency:

The fulfilment team is divided into pods.

Each pod looks like this:

> 1 Project Manager
> 1 Creative Strategist
> 3 Video Editors
> 1 Graphic Designer

All full-time team members.

Each pod has a scheduled daily huddle.

On Monday, we set the agenda for the week with all due dates and projects that must be finished this week.

Tue - Thur: 15-minute pod check-in calls where we track each team member’s daily KPIs.

Friday - we analyze what tasks have been completed, and if there’s anything that hasn’t been, we discuss the reason for that and how we can make sure it doesn’t happen again.

Since we implemented this workflow, our on-time project completion has doubled, and the whole team is perfectly aligned on what needs to be done.

Meetings are led by an Ops Manager.

Ops Manager reports to me daily.

The bigger the team gets, the tighter the communication has to be.

We’re now looking to hire one more creative strategist who understands creative diversity and knows how to write long-form VSL ads. If you are one, my DMs are open.

🚨 HELP NEEDED URGENTLY! Meta’s police are going after our agency for producing ad creatives that print money.

One of our ads recently crossed $500,000 in generated sales for a client.

One of our clients scaled past $1m/month last year.

Another one of our clients scaled past $2m/month last year.

We’ve created at least one ad that became a top-spender for each DTC brand we’ve worked with in 2025.

And already, in 2026, a client is about to scale past $100k/mo after being at $30k in December.

Now Meta wants to make us ‘one of only 50 agencies in Europe to be directly managed by Meta’.

What the hell is that?

Is it good or is it bad?

Are we in trouble?

P.S. We’re still onboarding DTC brands that want to scale with more winning ad creatives. My calendar is open.

2026 ad creative trends. 👇

Last year, our clients spent $30M on Meta ads, generating over 2 billion impressions.

Here’s where I think the biggest ad creative opportunities in 2026 lie for eCommerce brands looking to scale on Meta.

1️⃣ Long-form will be key

If you analyze your competitors, you will see most of them run 30s - 45s ad creatives.

The 15-second "UGC ads" are dying because everyone is doing them.

If you want to scale past $1m/mo you have to get good at telling your story and explaining to your ICP why everything they’ve tried in the past has failed and why you are the best option on the market.

You can’t do that in a 30-second ad.

2️⃣ Scaling via Market Segmentation

Last year, we took a client from $100k/mo to $1m/mo.

We did this by perfectly understanding who our target customer is and defining different sub-avatars groups.

This made our ads much more relevant to smaller groups of people, which allowed us to efficiently scale without saturating the market with 1 core message.

3️⃣ Scaling into the upper stages of awareness

A person with a headache doesn’t realize it’s connected to the toxins their mattress releases while they sleep.

This is the Unaware stage of awareness. People don’t know they have a problem until you reveal it to them.

It is the hardest to crack, but the most profitable once you do.

Most advertisers are too lazy to do the research required to sell here. They just lead with the discount.

We lead with education until we become the only brand worth listening to.
2026 isn't about "better hooks."

It’s about better psychology and creative diversity.

P.S. We have 1 more open slot for an eComm brand wanting to scale with winning ad creatives before we reach maximum capacity. If you’re interested in working with us, my DMs are open.

what would you do if an ad has LOW frequency and LOW ROAS?

would you turn it off, or would you keep running it?

i think this is a great screening question for every paid media hire you'll make in your business because it will tell you how well people understand new customer acquisition

as an agency focusing on scaling up eComm brands and driving net new reach

the answer that I’d be looking for is:

keep it running and scaling it

a low frequency ad creative means that it’s being shown to completely new audiences which gives your brand more visibility and a long-term potential of turning those people into customers as they go through your funnel

most people don't understnad that

they're optimizing for short-term ROAS instead of understanding the full customer journey

when you see low frequency + low ROAS, you're looking at top-of-funnel performance 

these people have never heard of your brand

they're not ready to buy immediately

> you're building awareness with fresh audiences 
> you're introducing new people to your brand 
> you're creating future retargeting pools 
> you're establishing the first touchpoint in a multi-touch journey

the marketers who immediately kill these ads are the same ones who complain they can't scale past $50K/month

why? because they've exhausted their warm audiences and never invested in building new ones.

compare this to a high-frequency, high ROAS ad:

yes, it's profitable right now, but it's showing the same ad to the same people repeatedly

eventually, it fatigues, your audience pool doesn't grow, you hit a ceiling

the top 1% approach is to run BOTH simultaneously:

> High frequency, high ROAS ads (your cash cows milking warm audiences)
> Low frequency, low ROAS ads (your growth engine building future buyers)

allocate 60-70% of budget to proven winners, 30-40% to reach expansion

What would you do if an ad has LOW frequency and LOW ROAS?

The author can see how you vote. Learn more

here’s a Shopify store scaling with NATIVE ADS that you have to study

now, usually I would say that I prefer video content over static image content as 9/10 times video will give you more reach

but these guys have taken static image ads to another level

it’s all about direct-response marketing here and that’s their competitive advantage as 98% of online marketers can’t write a direct-response ad

> use your statics to spark curiosity
> use your ad copy to tell a story
> use an advertorial/listicle landing page to educate your customer

then make them an offer it would be stupid for them to say no to

Most DTC brands I see are still fighting for the most expensive 3% of the market.

That’s usually why you hit plateaus, you can’t break through.

According to the Larger Market Formula, only 3% of your audience is "ready to buy now".

The other 97% are:

> 17% are shopping around.
> 20% know they have a problem but no solution.
> 60% don't even know they have a problem yet.

Most cheap agencies and inexperienced in-house teams stay in the 3%. They run ads comparing prices or begging for a click.

You have to start living in the other 80%.

We recently scaled a client from $100k to $1M/month by identifying the "Unaware" and "Problem Aware" personas.

We didn't target "people who want magnesium."

We targeted "health-conscious people who wanted better recovery and a higher sleep score."

The Framework was:

1️⃣ Persona Diversity: Mapping out all your sub-avatars (runners, weightlifters, etc.)

2️⃣ Angle Diversity: Testing 15 messaging angles per persona.

3️⃣ Format Diversity: Using everything from 4-minute VSLs to 12-second emotional slideshows.

Andromeda rewards this diversity. If you only show the same style of UGC, Meta will keep showing your ad to the same narrow slice of people until your frequency kills your profit.

P.S. We’re looking for creative strategists who know how to navigate Andromeda and understand what Creative Diversity is. If you’re one, send me a DM.

Today is the last day for you to get access to this document.

It's a 26-page PDF breaking down what Meta Andromeda is (the most advanced ad retrieval system in the world), the system we used to navigate it and generate $51M in revenue last year...

and the top 10 ad creatives that drove millions of dollars in revenue.

I didn't gatekeep anything.

This could be the difference between failure and success for everyone advertising on Meta in 2026.

💬 Commend "send" and I will DM it to you. We need to be connected!

Our clients spent $5M on Meta during January. Here are 5 ad creative formats that performed best. 👇

1. Whitelisting

This is not a specific ad creative type, but I had to mention it.

It's the foundation for what's coming next.

If you're not using whitelisting ads, you're missing out on a ton of conversions, revenue, and growth.

The ad accounts that are growing the fastest are the ad accounts that run whitelisting ads from:

- the founder's page
- a fake 'authority page' (ex: The Beauty Journal)
- the content creator's page

If you're running founder-led content, create a page with the name of the founder and start running ads through it.

Most content creators are also completely fine with giving you access to their Facebook/Instagram pages for whitelisting ads.

Reach out and get that access!

2. native static image ads

'Native' stands for something very low-production.

No captions on screen, no editing, nothing.

Just a picture you took with your iPhone.

What's important here is the ad copy.

In recent years, people started disregarding the importance of the Primary Text to the point that some brands are running 200+ ads with the same text.

"Nobody reads text" is a limiting belief that is preventing you from running an ad creative style that is currently doing extremely well.

Especially if you can pair it up with an advertorial Landing Page.

3. VSL

This is not new, and I've been talking about VSL ads for the past 2 years.

The key to a winning VSL:

1. Authority figure as a spokesperson
2. Good hook

Our VSLs have:

- super low frequency
- below-target CPA
- 70% hook-rate

Tip: Use an odd visual as your hook. It will double your hook rate.

This is how you create winners.

4. text wall

This is a big block of text with no voiceover but a relevant sound.

If you think that nobody will read the on-screen text, you have no idea what you’re doing.

5. In-store experience

Get a content creator to film footage inside a grocery store.

This type of content looks like it's created by an authority.

Someone who understands what they are talking about.

Otherwise, why would someone bother to go to a store and film inside of it if they had no idea what they were talking about?

It gives you credibility. And it works.

 💬 If you want to see examples for all the formats above + 2 more formats that you won’t see anywhere, comment “send” and I will send you a doc with all that!

I just had to make a very difficult decision about my ad creative agency that might change everything for us.

Last month, I received the message below from one of our clients.

He was super excited about the fact that after testing 5 different agencies, from big to small, he finally received something good.

He finally found an agency that delivers.

So it made me think why that happens.

And I’ve realized that the only difference between us and every average $5000/mo creative agency is in the people that we hire.

We have better people.

People who can think and people who are not afraid of work.

People with high standards.

So I had to make a difficult decision.

We’re increasing our prices.

Which might price us out of the market. There are hundreds of agencies out there that are much cheaper than us.

But I’ve realized something: You cannot build an empire using cheap labor.

Most agencies are "content farms." They focus on:

> Churning out 100 generic videos for $2,000.
> Testing 20 different "hooks" for the same boring script.
> Hiring the cheapest talent they can find to protect their margins, not yours.

We are doing the opposite.

The reason we are increasing our fees is because I want access to the best talent in the world.

The best creative strategists.

The best video editors.

The best content creators.

The top 1% of talent doesn't work for "average" agency rates.

Strategy > Production.

We don't just "produce content." We engineer resonance.

We dive deep into the psychological triggers that make "staying in the same place" more painful for your customers than spending money.

If your creative doesn't have a soul, it’s just expensive noise.

The more AI content generation gets adopted, the more such videos will stand out on people’s News Feeds.

The video below is not an ad, but it very well could be.

2026 will be the year when AI content becomes mainstream enough that every eComm brand will create 50% of its content with AI.

Mark my words, the outcome would be exactly the same as it was with UGC.

1. Everyone gets super hyped about it
2. People who start early will reap huge rewards
3. Every single brand starts doing it.
4. Consumers become blind
5. The trend dies because it lacks a soul.

Same cycle every time.

But videos like the one below will never die.

You can’t prompt this level of chaos.

You can’t automate this level of timing.

You can’t "generate" this level of human energy.

Perfection is becoming a commodity.

Chaos will become a pattern-interrupt.

The winner in 2026 won't be the brand with the best prompts. It will be the brand that remembers humans still buy from humans.

Converting DTC eCom Poverty into Profit 💰 $50M+ in Revenue | Meta, Google & Paid Ads Architect

Focused on impact & mastery.

Check my posts to find out more.

Felix Dragoi 🔥

Social proof isn’t a nice-to-have anymore
It’s a multiplier

Here’s how social proof stacking actually boosts ad performance 📈

1️⃣ What it is?

Layering proof instead of relying on one signal

Reviews
Testimonials
UGC
Influencer mentions

All in one flow

2️⃣ Why it works?

One review builds trust

Five different proofs build belief

People buy faster when others already validated the choice

3️⃣ How to use it in ads?

Start with a strong customer quote

Add a clear stat like 4.8⭐ from 1,000+ buyers

Finish with UGC or an influencer mention

Multiple reasons to trust

Less friction to buy

That’s how you turn attention into conversions

If someone you know is struggling with trust in ads, send this to them

I Help eCom Brands with Paid Media 💰 $50M+ in Revenue | Meta, Google & Paid Ads Architect

Most brands obsess over ads
But the real retention engine?

Email 📧

Here’s why email beats paid ads for retention:

1️⃣ It builds real relationships

You’re not renting attention
You own the connection

Ads stop the moment you stop paying

Email keeps the conversation going

2️⃣ No Ad fatigue or rising CPM

Your email list doesn’t charge you more every send

No rising costs
No fighting the algorithm
No creatives burn out

3️⃣ It scales long term at a low cost

One strong email, sent to the right list can drive revenue for years

Not once
Not twice
But every time you show up with value

If you know a brand relying only on ads

Send this to them before they learn it the hard way

Most brands try to scale by buying more traffic
But that's the best way to have worse CAC

The smarter move? 🧠

Make every order worth more $$$

Before you touch ad budgets, 

Fix AOV

Here are 3 tools every Shopify store should be testing:

1️⃣ Upsell apps

Turn one purchase into two

Same traffic

More revenue

2️⃣ Bundling tools

Give buyers a clear reason to spend more now

Not later 

Not hoping they just click buy 2 instead of 1

3️⃣ Subscription plugins

Repeat orders without reselling every time

LTV compounds 

AOV does change everything

And CAC gets easier

If someone you know is stuck chasing more traffic,

Send them this

They’re probably pulling the wrong lever

Most eCom stores celebrate the first sale
Then go quiet

That’s where growth stalls

The brands that win long-term
Keep talking after checkout

Here’s how they turn one-time buyers into repeat customers:

1️⃣ Thank-you notes

Small detail
Big impact

It makes the brand feel human, not transactional

2️⃣ Product usage tips

Help them win with the product

Better results = fewer refunds + higher trust

3️⃣ Smart cross-sell recommendations

Not random offers
Only what actually makes sense next

Post-purchase isn’t extra work
It’s where LTV is built

If someone you know is stuck chasing new customers every month, send them this

Ad results going up one week📈
Then falling apart the next 📉

That swing usually isn’t random

It’s due to structure and strategy

Here’s what causes it:

1️⃣ Running the same strategy for too long

Same audience. Same creatives. Same angles

Eventually the algorithm runs out of fresh signals

Performance fades

New creatives and new offers aren’t optional

They’re how you extend what works

2️⃣ No real testing system

Test and pray is not a strategy

Testing is how you find stability

Different creatives
Different offers
Small controlled changes

Over time, patterns appear

3️⃣ Ignoring seasonality

Buyer behavior changes constantly

Holidays

Slow months

Economic pressure

If your ads stay static while people change, results drop

Consistency comes from adaptation

Not from forcing yesterday’s setup to work forever

If someone you know is stuck on the performance rollercoaster, send this to them

It might save their next month

Most ads try to sell the upside
However, the best ones highlight the downside 

That’s loss aversion

Here’s how to use it in ads

1️⃣ People hate losing more than winning

Losing $10 hurts more than gaining $10

Your ads should reflect that reality

2️⃣ Shift the frame

Stop saying what they’ll get

Start showing what they’ll miss if they don’t act

Missed savings
Missed results
Missed opportunity

3️⃣ Add a real deadline

Loss aversion only works when time is limited

Countdowns
Expiring offers
Limited stock

Now waiting feels expensive 💸

Good ads don’t push harder

They make inaction uncomfortable

Save this, or send it to someone still selling only the upside

Getting clicks but no real engagement❓
People scroll past your ads without reacting ❓

Here’s one simple shift that changes that

👉Start with yes questions

They’re easy to agree with

They work because agreement comes before logic

Here’s how to use them:

1️⃣ Ask questions that are impossible to say no to

“Do you want better skin?”
“Do you want more energy?”
“Would you prefer a good night’s sleep?”

Your audience answers yes before scrolling

2️⃣ Keep them effortless

No thinking required
No explaining

The faster the yes, the stronger the hook

3️⃣ Open the ad with the question

Conversation first
Offer second

It pulls people into the message naturally

When people agree mentally

They stay longer
They engage more
They click with less resistance

If your ads feel invisible

This is an easy fix worth testing

You can send this to someone running ads right now

You open Ads Manager
CTR is low ❌
CPC keeps rising ❌
Sales are flat ❌

And you’re wondering what you broke❓

Here’s the truth:

Your ads aren’t failing randomly

They’re telling you exactly what’s wrong

1️⃣ CTR under 1%

People aren’t stopping

Your hook isn’t strong enough to earn attention

If they don’t stop, nothing else matters

2️⃣ CPC keeps climbing

Meta doesn’t see relevance

Your message doesn’t match who’s seeing it

So you pay more for every click

3️⃣ No conversions after 3 to 5x CPA

The ad might be fine

But the offer or the page is killing momentum

Confusion, weak trust, or no clear reason to buy

Good ads get clicks

Great systems turn clicks into customers

Fix the system before you touch the budget

If this sounds like your account, send this to someone on your team

It might save you a lot of wasted spend

Most eCom brands send emails 📧
Very few actually know what to look at

If email is part of your growth plan, 

These are the numbers that matter

1️⃣ Open rate

This tells you if your subject lines deserve attention

No opens means nothing else matters

2️⃣ Click through rate

Shows if your message actually moves people

Reads are nice
Clicks pay the bills

3️⃣ Revenue per recipient

This is the truth metric

One email., one number, real impact

4️⃣ Unsubscribe rate

Spikes here mean you’re taking more than you’re giving

Value keeps lists alive

5️⃣ Bounce rate

Quietly kills deliverability

Ignore it and future emails suffer

If you’re not tracking these

You’re not optimizing
You’re guessing

And guessing is expensive 💸

If someone you know runs email on autopilot
Send this to them

I’ve been running ads for eCom brands for years
And honestly, most of what I thought mattered at the beginning ... doesn’t

❌ I used to obsess over the perfect ad copy
❌ The right targeting
❌ The perfect, most textbook campaign structure

All of that matters
But even when you get it right, nothing is guaranteed

So what actually moves the needle MORE

📊 Data
🔢 Numbers
🔍 Patterns

These days I spend more time in spreadsheets and calls than I ever expected

Because the brands that grow are not the ones chasing perfect creatives

They’re the ones reviewing their numbers every single week and doing something about what they see

I’ve seen brands with average creative scale to six figures because they knew their unit economics cold

And I’ve seen beautiful award worthy campaigns bleed money because no one wanted to look at the boring stuff

I’ve seen this across enough ad accounts to stop arguing with it

The hard truth is this

E-commerce success is maybe 20% creativity
And 80% showing up every Monday reviewing last week and making small disciplined adjustments

Most brands don’t fail because ads stop working
They fail because discipline does

Not sexy
But this is what separates a brand that compounds from one that slowly fades

Ever wondered why some ads get skipped instantly
And others stay in your head for days?

That difference isn’t creative talent

It’s storytelling ✍️

Here’s why story-driven ads outperform product-first ads every time

1️⃣ Products don’t stick, stories do

A product is just an object

A story gives it meaning

When you show how it fixes a real problem or changes someone’s day,

People feel it

And feeling beats features

2️⃣ Stories make people see themselves

Good ads don’t explain

They let the viewer imagine

Their life
Their routine
Their before and after

If they can picture it, they’re already halfway in

3️⃣ Stories are remembered long after the scroll

Nobody remembers feature lists

People remember moments, emotions and outcomes

That’s why story ads don’t just get clicks

They get recalled

If your ads only talk about the product, you’re leaving money on the table

Ads sell when people feel something

Stories create that feeling

Send this to someone still running feature-only ads

It might change how they think about creative forever

Most people scroll past ads on autopilot

No pause ❌
No click ❌
No chance ❌

If you want someone to stop, you need to hit something deeper than logic

Here’s what the best hooks actually do:

1️⃣ Curiosity

They don’t explain everything

They create a gap people feel forced to close

2️⃣ Emotional triggers

Fear, desire, belonging

That’s what makes thumbs stop moving

3️⃣ Clear value

Say what’s in it for them

Fast and obvious

If the hook doesn’t land

The rest of the ad never gets a chance

If this made you rethink your hooks, send it to someone still blaming the algorithm

Sendlane just got acquired by Privy
I’ll be honest, it was the worst ESP I’ve used

If you’ve been using them for your email flows and campaigns...

You should know why

The main issue? Deliverability

❌ Used it in 2025, and it was brutal
❌ Open rates tanking across the board
❌ Support non-existent

If your emails don’t land in inboxes, nothing else matters

That said

If you’re switching platforms, there’s one I’d recommend...

Because they have one of the best support teams I met

✅ Omnisend

Not to hype it because they have enough accolades
- 150K+ brands trust it
- 4.8/5 Shopify rating
- $79 ROI per $1 spent
- Free migration for paid accounts

Would’ve said Klaviyo, but can’t really recommend them anymore due to their pricing and support quality

So if you’re exploring alternatives (or honestly just stressed about this whole situation), check them out: 

🔗 https://lnkd.in/dsBxNJnYa

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The Battle

Lachezar Voynov

Felix Dragoi 🔥

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Likes

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