My name is Lachezar, founder of LJV Media.

We help 7-,8- & 9-figure eCommerce brands grow by profitably acquiring new customers at scale. 

We install into their funnel the same ad creative system that is being used by 9-figure eComm giants to generate $100M+ in annual sales.

Clients include brands such as Hush Blankets, Mauvais, Biktrix, Thought Catalog, AvalonKing, Magic Windows, NutriCanine, and over 50 more fast-growing DTC brands. In the past 12 months, we've generated over $50M in revenue through direct-response ad creatives.

If you want to work with us, book a call with me here: https://www.ljv-media.com/schedule

Lachezar Voynov

I just finished a 26-page PDF breaking down Meta Andromeda and how it allowed our clients to generate $51M in revenue last year.

At the end of the PDF, I share the 10 best-performing ad creatives for the year, including VSLs, ASMR, AI-generated ads, and the “Whistleblower” format.

You’re not going to see a more valuable document. It’s everything you need to feed Meta with the right signals so it can find your target customers.

The PDF covers:

1. The Retrieval Stage: How NVIDIA-powered AI picks which ads to show.

2. UGC 2.0: How to "force" the algorithm to find new audience segments using Format Diversity.

3. The 5 awareness stages that unlock the hidden 80% of your market.

4. The Winners: 10 ad formats that scale past $1M in spend.

This isn't a "tips and tricks" PDF.

It’s the 2026 playbook for scaling to $20M+ revenue.

💬 Comment “send” and I’ll DM it to you! We need to be connected!

Talks about eComm, Ad Creative Strategy & AI | Producing winning ad creatives for 8- & 9-figure eComm brands

I just finished a 29-page PDF breaking down what Creative Diversity is & how it allowed our clients to profitably spend $25M on Meta in 2025.

At the end of the PDF, I share 16 ad creative formats you can leverage to diversify your ad creatives and allow Andromeda to find your target customers at the lowest possible cost.

These formats have generated billions of impressions and millions in revenue.

This is information that 95% of eComm marketers dream of having.

It is the internal framework we follow to scale our clients past $1m/month in revenue.

The PDF covers:

1. What Creative Diversity really means (and how it’s linked to Meta’s ad retrieval system)

2. The different ad creative elements that allow Andromeda to place your ads in different segments for maximum reach

3. Technical implementation best practices after generating $51M on Meta last year (you won’t find this anywhere on the internet)

4. The top 16 ad formats that scale past $1M in spend and generate billions of impressions

With AI, information is abundant.

But technical implementation based on tens of millions in revenue isn’t.

This is the 2026 playbook for scaling past $20M+ revenue.

💬 Comment “send” and I’ll DM it to you! We need to be connected!

This video has 400M organic views on YouTube shorts.

The brand has 30M+ subscribers on their organic social channels generating billions of views every month.

Yeah, AI might replace boring UGC content.

But I don’t think it’s ever going to replace originality, humour and creative ideas.

Such videos work because they are human, weird and impossible to ignore.

If you want to win in 2026, that’s what your content strategy (paid and organic) needs to be.

eComm client: We need more Top-Of-Funnel ads.

Agency: Why?

eComm client: The ads we’re currently producing in-house are only speaking to people who know us. We’re not reaching new audiences, and our ad frequency increases fast.

Agency: Alright, we got you.

Agency:

Delivers TOF ads.

Ad frequency stays close to 1.1.

CPMr is close to CPM. Indication that the new ads are reaching new people.

If your CPMr is close to your CPM, that means Meta is showing your ads only to new audience segments and is not recycling the same people.

eComm client: Our ROAS is down, your ads are not working.

Agency: TOF ads will almost always have a higher CPA and lower ROAS. You are targeting people who don’t know you, so they are less likely to buy immediately after seeing your ads.

If you want to scale, you have to make sure you’re filling your funnel with new people otherwise, at some point, your results will start declining, and you would not know what the issue is.

eComm client: We need a 3x ROAS.

This is why most eComm brands hit a revenue ceiling.

They optimize every single ad for immediate ROAS.

Then wonder why they can't scale past their warm audience.

Here's the reality:

Your ad account needs two types of ads:

1. Bottom of Funnel

> Target: Warm audiences who know your brand
> Goal: Immediate conversions
> Expected ROAS: 3-6x
> Frequency: High (3-5+)

2. Top of Funnel

> Target: Cold audiences who've never heard of you
> Goal: New customer reach through education and problem creation
> Expected ROAS: 1.3x-1.7x
> Frequency: Low (1-1.5)

The brands stuck at $300k/mo are running 100% bottom-of-funnel ads.

They get great ROAS initially. Then it drops. Then they panic.

Why? They've exhausted their warm audience and never invested in reaching new people.

The brands scaling past $1m/mo know that.

If you’re looking for Top of Funnel that would allow you to scale into new audience segments, we’re accepting 3 new brands during the month of February.

My DMs are open.

We're looking for a Creative Strategist.

If you know what Creative Diversity is, how to navigate Andromeda, and have the skillset to write a 5-minute mini-VSL ad, send me a DM or apply below!

I’ve interviewed 100+ creative strategists in the last year. Here’s how you can tell someone is a real A player.

1. Foreplay dashboards for creative inspiration

Bad candidate: "I don't have one."

If someone doesn't save ads, they're not actively studying the DTC space or tracking creative trends.

Top candidate: Immediately shows you 3+ organized dashboards by category (awareness stage, format type, industry vertical).

2. Ask them what ‘creative diversity’ means

Bad candidate: "Producing diverse ad creatives for your ad account."

Top candidate: Breaks down the exact elements they diversify:

> Target customer avatar (moms vs. busy professionals vs. fitness enthusiasts)
> Awareness stage (unaware, problem-aware, solution-aware)
> Format (UGC, VSL, founder story, testimonial, street interview)
> Hook structure (question, stat, story, pattern interrupt)
> Visual style (organic, polished, lo-fi, high-production)

Then shows you 5 examples they've created across different formats.

3. Go deep into their research process

If your research process is "looking at Atria or Foreplay for inspiration," you're not a strategist. You are useless, and AI will replace you.

Dashboards are for inspiration, not strategy.

Real strategists start here:

> Customer research
> Market research
> Product research

Top candidates walk you through this entire process with examples from past clients.

Bad candidates say "I look at what's working and make our version."

Ryze has 5500 active ads, and all of them are proof that the 2022 version of UGC is dead.

If your strategy is testing 10 different hooks for the same video, you are wasting your money.

Andromeda, Meta’s new retrieval engine, punishes repetition.

If your ads look visually similar, Meta's "Creative Similarity" report will cut your reach before you even scale.

To win in 2026, you need more than just UGC.

We call it UGC 2.0, you can call it whatever you want.

At our agency, we don't just produce content anymore. We build Creative Diversity Systems.

Last year, we created 5,000+ unique ad creatives that drove 2 billion impressions.

We didn't do it by making more "talking head + broll" videos.

We deployed radically different ad creative formats:

> The Whistleblower: Unexpected visuals (like masks) to stop the scroll.

> The In-Store Roast: Discrediting competition by going to a store and visually demonstrating their weaknesses.

> AI Podcasts: Funny, high-authority segments that feel native to the feed.

> Whiteboard videos: Educational pieces that don't look like ads.

Each of these formats feeds Andromeda a different signal. Each signal unlocks a different audience segment.

Ryze has 5500 active ads for a reason.

It’s because creative diversity is the only way to scale past $1M/month without your CAC exploding.

You can’t buy your way out of weak creative.

Are you entering Q1 with a bunch of content creators or a Creative Strategy that actually understands the algorithm?

P.S. We're now looking for a world-class Creative Strategist to join our team. If that's you, my DMs are open.

this is what my 40-hour work week looks like as an ad creative agency founder:

> sales: 8h/week
> marketing: 15h/week
> operations: 10h/week
> team training & check-in calls: 10h/week
> hiring: 5h/week
> improving our service: 15h/week
> trying to figure out AI: 5h/week
> monitoring client results: 10h/week
> client check-in calls: 10h/week
> staying on top of social media trends: 5h/week
> writing my LinkedIn posts: 5h/week
> listening to podcasts: 5h/week
> checking email: 5h/week
> scrolling twitter: 10h/week
> watching YouTube videos: 5h/week

i’m so glad I chose having freedom to do whatever I want to do rather than working a 40-hour/week corporate job 🥲

What do you do if your team starts getting abused by your clients?

We just delivered a new ad to Kasper last week.

Kasper’s team launched it on Meta.

A few hours later, Kasper sent us a message that got me scared when I first read it due to his language.

I thought we did something wrong.

It turns out that the ad we delivered to Kasper is working so well that all he wants is the same video with no captions so his team can translate it in local language.

The ad creative was stealing all the ad spend.

It had 14% click-through-rate.

It had 10x lower cost-per-click compared to the rest of the ads in the same campaign.

It had a frequency close to 1, which meant that the ad was attracting net new customers only.

We obeyed. Kasper received what he wanted 40 minutes later.

We love Kasper.

Be like Kasper.

Work with LJV Media.

My calendar is open.

how to build a $1m/month eComm store: my thoughts after seeing our clients generate $51M in revenue last year

we just produce ad creatives

i can’t take full credit for all the $51M in sales

but I have the opportunity to look under the hood of brands scaling extremely fast

> one of our clients scaled from $100k/mo to $1m/mo in 11 months
> another one went from $600k/mo to $2m/mo in 12 months
> another one went from $0 in monthly ad spend to $1m/mo in spend in 4 months

here are the 4 foundations you need to have in order to build a $1m/mo Shopify store

1. good. f***ing. offer.

i’m not talking about the lazy approach: a % discount

i don’t like % discounts because they teach customers “i’m just going to wait until this gets discounted again”

a good offer can do more for your business than a new winning ad ever could

the best offers I’ve seen work for our clients were:

> a bundle offer with complimentary products that belonged together to offer maximum results. Higher AOV, higher perceived value, higher margin.

2. a winning ad creative pipeline

that’s why our clients come to us

last year we produced an ad that became a top spender for

every
single
ad
account
we
worked
with!

with Andromeda, your goal is to build ads that are distinct from each other regarding

> target customer
> awareness stage
> angle
> format
> style

you can’t scale with bad content

the top-performing ad creative formats for us in 2025: founder-led content, mini-VSL ads, ASMR, emotional storytelling slideshow, authority figure ads (chiropractor recommends, pediatrician recommends, etc.)

not the overused UGC

3. solid email strategy

just use Omnisend

don’t overpay for features you don’t use

Omnisend offers the smartest pricing out of every other email marketing platform

and a $68 ROI on every $1 you spend with them

these are the automations you must have:

> back in stock - 5.34% conversion rate
> welcome sequence - 2.91% conversion rate
> abandoned cart - 2.04%
> shipping confirmation - 1.68%
> order confirmation 1.28%

email will be responsible for ~35% of your total revenue

don’t mess this one up!

i have a discount code for Omnisend

30% off during the first 3 months

use code LACHEZAR

4. organic presence

scaling is all about distribution

the more views you can get the more sales you can make

take the brand Mini Katana LLC, for example

30M+ social media subscribers

billions of views across TikTok, Instagram and YouTube

amplify that with paid ads

you’re on track for well over $1m/month

#OmnisendPartner

Brand partnership • Talks about eComm, Ad Creative Strategy & AI | Producing winning ad creatives for 8- & 9-figure eComm brands

How I’ve structured my agency for growth & efficiency:

The fulfilment team is divided into pods.

Each pod looks like this:

> 1 Project Manager
> 1 Creative Strategist
> 3 Video Editors
> 1 Graphic Designer

All full-time team members.

Each pod has a scheduled daily huddle.

On Monday, we set the agenda for the week with all due dates and projects that must be finished this week.

Tue - Thur: 15-minute pod check-in calls where we track each team member’s daily KPIs.

Friday - we analyze what tasks have been completed, and if there’s anything that hasn’t been, we discuss the reason for that and how we can make sure it doesn’t happen again.

Since we implemented this workflow, our on-time project completion has doubled, and the whole team is perfectly aligned on what needs to be done.

Meetings are led by an Ops Manager.

Ops Manager reports to me daily.

The bigger the team gets, the tighter the communication has to be.

We’re now looking to hire one more creative strategist who understands creative diversity and knows how to write long-form VSL ads. If you are one, my DMs are open.

🚨 HELP NEEDED URGENTLY! Meta’s police are going after our agency for producing ad creatives that print money.

One of our ads recently crossed $500,000 in generated sales for a client.

One of our clients scaled past $1m/month last year.

Another one of our clients scaled past $2m/month last year.

We’ve created at least one ad that became a top-spender for each DTC brand we’ve worked with in 2025.

And already, in 2026, a client is about to scale past $100k/mo after being at $30k in December.

Now Meta wants to make us ‘one of only 50 agencies in Europe to be directly managed by Meta’.

What the hell is that?

Is it good or is it bad?

Are we in trouble?

P.S. We’re still onboarding DTC brands that want to scale with more winning ad creatives. My calendar is open.

2025 recap: ad creative agency edition

This was definitely the most challenging year I faced as an agency founder.

But also the most successful one.

A few highlights:

💰 Our clients spent a total of $25M on our ad creatives
💻 We got invited to become 1/50 agencies in Europe to be managed by Meta
🔥 Grew the team to 13 people
👀 2M+ impressions on my posts across social media
💲 Onboarded a billion-dollar business to our client roster
🤝 Signed a partnership with one of the top eCommerce agencies in the world
📈 Helped 2 eComm clients scale past $1M/month
⬆️ We created at least 1 ad that became a top-spender for every single client we’ve worked with in 2025

All thanks to an incredible team that’s hungry to learn and become better every day.

Wishing everyone a successful 2026!

2026 ad creative trends. 👇

Last year, our clients spent $30M on Meta ads, generating over 2 billion impressions.

Here’s where I think the biggest ad creative opportunities in 2026 lie for eCommerce brands looking to scale on Meta.

1️⃣ Long-form will be key

If you analyze your competitors, you will see most of them run 30s - 45s ad creatives.

The 15-second "UGC ads" are dying because everyone is doing them.

If you want to scale past $1m/mo you have to get good at telling your story and explaining to your ICP why everything they’ve tried in the past has failed and why you are the best option on the market.

You can’t do that in a 30-second ad.

2️⃣ Scaling via Market Segmentation

Last year, we took a client from $100k/mo to $1m/mo.

We did this by perfectly understanding who our target customer is and defining different sub-avatars groups.

This made our ads much more relevant to smaller groups of people, which allowed us to efficiently scale without saturating the market with 1 core message.

3️⃣ Scaling into the upper stages of awareness

A person with a headache doesn’t realize it’s connected to the toxins their mattress releases while they sleep.

This is the Unaware stage of awareness. People don’t know they have a problem until you reveal it to them.

It is the hardest to crack, but the most profitable once you do.

Most advertisers are too lazy to do the research required to sell here. They just lead with the discount.

We lead with education until we become the only brand worth listening to.
2026 isn't about "better hooks."

It’s about better psychology and creative diversity.

P.S. We have 1 more open slot for an eComm brand wanting to scale with winning ad creatives before we reach maximum capacity. If you’re interested in working with us, my DMs are open.

what would you do if an ad has LOW frequency and LOW ROAS?

would you turn it off, or would you keep running it?

i think this is a great screening question for every paid media hire you'll make in your business because it will tell you how well people understand new customer acquisition

as an agency focusing on scaling up eComm brands and driving net new reach

the answer that I’d be looking for is:

keep it running and scaling it

a low frequency ad creative means that it’s being shown to completely new audiences which gives your brand more visibility and a long-term potential of turning those people into customers as they go through your funnel

most people don't understnad that

they're optimizing for short-term ROAS instead of understanding the full customer journey

when you see low frequency + low ROAS, you're looking at top-of-funnel performance 

these people have never heard of your brand

they're not ready to buy immediately

> you're building awareness with fresh audiences 
> you're introducing new people to your brand 
> you're creating future retargeting pools 
> you're establishing the first touchpoint in a multi-touch journey

the marketers who immediately kill these ads are the same ones who complain they can't scale past $50K/month

why? because they've exhausted their warm audiences and never invested in building new ones.

compare this to a high-frequency, high ROAS ad:

yes, it's profitable right now, but it's showing the same ad to the same people repeatedly

eventually, it fatigues, your audience pool doesn't grow, you hit a ceiling

the top 1% approach is to run BOTH simultaneously:

> High frequency, high ROAS ads (your cash cows milking warm audiences)
> Low frequency, low ROAS ads (your growth engine building future buyers)

allocate 60-70% of budget to proven winners, 30-40% to reach expansion

What would you do if an ad has LOW frequency and LOW ROAS?

The author can see how you vote. Learn more

here’s a Shopify store scaling with NATIVE ADS that you have to study

now, usually I would say that I prefer video content over static image content as 9/10 times video will give you more reach

but these guys have taken static image ads to another level

it’s all about direct-response marketing here and that’s their competitive advantage as 98% of online marketers can’t write a direct-response ad

> use your statics to spark curiosity
> use your ad copy to tell a story
> use an advertorial/listicle landing page to educate your customer

then make them an offer it would be stupid for them to say no to

Most DTC brands I see are still fighting for the most expensive 3% of the market.

That’s usually why you hit plateaus, you can’t break through.

According to the Larger Market Formula, only 3% of your audience is "ready to buy now".

The other 97% are:

> 17% are shopping around.
> 20% know they have a problem but no solution.
> 60% don't even know they have a problem yet.

Most cheap agencies and inexperienced in-house teams stay in the 3%. They run ads comparing prices or begging for a click.

You have to start living in the other 80%.

We recently scaled a client from $100k to $1M/month by identifying the "Unaware" and "Problem Aware" personas.

We didn't target "people who want magnesium."

We targeted "health-conscious people who wanted better recovery and a higher sleep score."

The Framework was:

1️⃣ Persona Diversity: Mapping out all your sub-avatars (runners, weightlifters, etc.)

2️⃣ Angle Diversity: Testing 15 messaging angles per persona.

3️⃣ Format Diversity: Using everything from 4-minute VSLs to 12-second emotional slideshows.

Andromeda rewards this diversity. If you only show the same style of UGC, Meta will keep showing your ad to the same narrow slice of people until your frequency kills your profit.

P.S. We’re looking for creative strategists who know how to navigate Andromeda and understand what Creative Diversity is. If you’re one, send me a DM.

Today is the last day for you to get access to this document.

It's a 26-page PDF breaking down what Meta Andromeda is (the most advanced ad retrieval system in the world), the system we used to navigate it and generate $51M in revenue last year...

and the top 10 ad creatives that drove millions of dollars in revenue.

I didn't gatekeep anything.

This could be the difference between failure and success for everyone advertising on Meta in 2026.

💬 Commend "send" and I will DM it to you. We need to be connected!

Our clients spent $5M on Meta during January. Here are 5 ad creative formats that performed best. 👇

1. Whitelisting

This is not a specific ad creative type, but I had to mention it.

It's the foundation for what's coming next.

If you're not using whitelisting ads, you're missing out on a ton of conversions, revenue, and growth.

The ad accounts that are growing the fastest are the ad accounts that run whitelisting ads from:

- the founder's page
- a fake 'authority page' (ex: The Beauty Journal)
- the content creator's page

If you're running founder-led content, create a page with the name of the founder and start running ads through it.

Most content creators are also completely fine with giving you access to their Facebook/Instagram pages for whitelisting ads.

Reach out and get that access!

2. native static image ads

'Native' stands for something very low-production.

No captions on screen, no editing, nothing.

Just a picture you took with your iPhone.

What's important here is the ad copy.

In recent years, people started disregarding the importance of the Primary Text to the point that some brands are running 200+ ads with the same text.

"Nobody reads text" is a limiting belief that is preventing you from running an ad creative style that is currently doing extremely well.

Especially if you can pair it up with an advertorial Landing Page.

3. VSL

This is not new, and I've been talking about VSL ads for the past 2 years.

The key to a winning VSL:

1. Authority figure as a spokesperson
2. Good hook

Our VSLs have:

- super low frequency
- below-target CPA
- 70% hook-rate

Tip: Use an odd visual as your hook. It will double your hook rate.

This is how you create winners.

4. text wall

This is a big block of text with no voiceover but a relevant sound.

If you think that nobody will read the on-screen text, you have no idea what you’re doing.

5. In-store experience

Get a content creator to film footage inside a grocery store.

This type of content looks like it's created by an authority.

Someone who understands what they are talking about.

Otherwise, why would someone bother to go to a store and film inside of it if they had no idea what they were talking about?

It gives you credibility. And it works.

 💬 If you want to see examples for all the formats above + 2 more formats that you won’t see anywhere, comment “send” and I will send you a doc with all that!

I just had to make a very difficult decision about my ad creative agency that might change everything for us.

Last month, I received the message below from one of our clients.

He was super excited about the fact that after testing 5 different agencies, from big to small, he finally received something good.

He finally found an agency that delivers.

So it made me think why that happens.

And I’ve realized that the only difference between us and every average $5000/mo creative agency is in the people that we hire.

We have better people.

People who can think and people who are not afraid of work.

People with high standards.

So I had to make a difficult decision.

We’re increasing our prices.

Which might price us out of the market. There are hundreds of agencies out there that are much cheaper than us.

But I’ve realized something: You cannot build an empire using cheap labor.

Most agencies are "content farms." They focus on:

> Churning out 100 generic videos for $2,000.
> Testing 20 different "hooks" for the same boring script.
> Hiring the cheapest talent they can find to protect their margins, not yours.

We are doing the opposite.

The reason we are increasing our fees is because I want access to the best talent in the world.

The best creative strategists.

The best video editors.

The best content creators.

The top 1% of talent doesn't work for "average" agency rates.

Strategy > Production.

We don't just "produce content." We engineer resonance.

We dive deep into the psychological triggers that make "staying in the same place" more painful for your customers than spending money.

If your creative doesn't have a soul, it’s just expensive noise.

Chase Dimond

Top Ecommerce Email Marketer & Agency Owner | We’ve sent over 1 billion emails for our clients resulting in $200+ million in email attributable revenue.

I help brands make more money with email marketing.

I’m a Co-Founder of Structured, an ecommerce email marketing agency. Since launching in 2018, our team has helped brands send billions of emails and generate over $200M in email-attributable revenue.

We’re a top agency partner for platforms like Omnisend and Klaviyo.

Shopify featured me as a top email marketing influencer. I’ve also received LinkedIn’s Top Voice Award for Email Marketing, and Favikon has ranked me as the top email marketer across social media.

Some of the brands we’ve worked with include:

Poo~Pourri
Eight Sleep
Health-Ade
Mixtiles
Vessi

If you’re looking to hire an experienced email marketing agency, you can reach me here:

chase@chasedimond.com

——

Outside my agency, I run a number of other fast-growing businesses. I’m fortunate to have over 750,000+ followers and subscribers across my social channels and email newsletter.

I’ve worked with companies including:

LinkedIn
Amazon
TikTok
Gamma
Alibaba
Zapier
ClickUp

I work with a small number of paid sponsors and partners each year.

If you’re interested in exploring a potential fit, please email me with details:

chase@chasedimond.com

Founder

My newsletter is your no BS guide into what's working in email marketing - I'll give you the latest tips + tactics to help you drive more revenue from your email marketing channel. 

Sign up (it's free) here: https://chasedimond.com/chase-email-newsletter

Working with smart people is great.
But it is not enough.

Because intelligence can solve problems.
But humility and kindness build cultures where problems don’t have to exist in the first place.

Here’s why it matters so much 👇

Kind and humble people:

They make collaboration effortless.
You don’t waste energy defending ideas or egos. 
You build together - faster, cleaner, and with more trust.

They create psychological safety.
When people feel respected, they speak up, share bold ideas, 
and admit mistakes early. 
That’s how teams innovate and grow.

They inspire long-term loyalty.
People don’t leave companies - they leave toxic dynamics. 
Working with grounded, genuine teammates keeps great talent around.

 Ways to practice kindness and humility at work:

Listen more than you talk.
You don’t need to have the loudest voice to have the strongest impact. 
Listening builds connection and earns respect.

Give credit - generously.
Acknowledging others’ work doesn’t diminish your own. 
It multiplies the trust and energy in your team.

Keep learning.
The moment you think you’ve “arrived,” you stop growing. 
Stay curious, stay open, and never let success make you unapproachable.

Kind people build strong teams.
Strong teams create big results.

Top Ecommerce Email Marketer | $200M+ Generated via Email

If your job costs you your peace,
it’s too expensive.

You deserve a job that lets you sleep peacefully at night -
not one that keeps you awake questioning your worth, your future, or your sanity.

A healthy career doesn’t rely on:

 ❌ burnout
 ❌ constant anxiety
 ❌ toxic expectations

A healthy career is built on:

 ✔️ clear boundaries
 ✔️ supportive leadership
 ✔️ meaningful work
 ✔️ respect for your time and well-being

Your job should challenge you - not drain you.

It should grow you - not break you.

And it should fit into your life, not become your life.

If your work steals your peace, it’s costing you more than it pays.

Reality:
A small, ordinary action.

LinkedIn:
A “high-impact initiative” with “key learnings” and “next steps.”

Clear communication beats inflated language.
Strong professionals don’t need to oversell normal work.

Say what you did.
Say why it mattered.
Move on.

Clarity builds trust faster than buzzwords.

Image credit: TheSecretAcct on Twitter/X

Funny how your brain has unlimited energy
for worst-case scenarios.

It can write entire disaster scripts at 3 a.m.
With dialogue.
With consequences.
With a soundtrack.

But ask it to imagine things going well
and suddenly it needs evidence, references, and a peer review.

That’s not intuition.
That’s anxiety pretending to be preparation.

You don’t need to stop overthinking.
You just need to stop letting it bully you into pessimism only.

If your mind insists on spiraling,
at least make it spiral in both directions.

Same brain.
Different hypothesis.

Image credit: bywiseword

It’s not about collecting business cards or follower counts.

It’s about building bridges with people who get it - who challenge you, inspire you, and open doors you didn’t know existed.

The right network doesn’t just grow your career - it expands your mindset, your confidence, and your opportunities.

Here are 12 ways to build powerful, authentic connections:

1️⃣ Lead with curiosity. Ask, don’t pitch. People love being seen and heard.

2️⃣ Add value first. Share insights, introductions, or encouragement before asking for anything.

3️⃣ Show up consistently. Comment, engage, and participate where your industry hangs out.

4️⃣ Find your communities. Join professional groups, Slack channels, or niche forums.

5️⃣ Attend events strategically. Go where your next mentor, collaborator, or client might actually be.

6️⃣ Follow up. A short, thoughtful message can turn a conversation into a relationship.

7️⃣ Be generous with your expertise. Give more than you take - it builds reputation fast.

8️⃣ Don’t chase status. The best opportunities often come from peers, not big titles.

9️⃣ Stay authentic. Pretending to be someone you’re not is the fastest way to disconnect.

1️⃣0️⃣ Keep it human. Share stories, not sales pitches.

1️⃣1️⃣ Support others publicly. Celebrate others’ wins - it builds goodwill that lasts.

1️⃣2️⃣ Play the long game. Relationships compound like interest; nurture them with time.

The truth? You’re one conversation away from a completely different path.

Image credit: Tim Stoddart

Small habit.
Big impact.

The way you speak to yourself
every morning
becomes your baseline.

Speak growth.
Speak calm.
Speak possibility.

It adds up.

Image credit: Wordofwise_ on Twitter/X

“Hire the people that…”

Interesting how the list skips:
– constant availability
– performative hustle
– being the loudest voice
– working 24/7 for optics

Great teams grow from maturity, not heroics.
From people who communicate clearly, take ownership, and move in sync.

Ego slows teams down.
Trust speeds them up.
Psychological safety keeps the work moving.

Hire for reliability and collaboration first.
Everything else gets easier after that.

“It wasn’t a waste of time if you learned something.”

That’s easy to agree with in theory.
Harder when the lesson came with lost money, bruised confidence, or a year you won’t get back.

Still - experience has a way of paying later.

It sharpens your instincts.
It changes what you tolerate.
It shortens the gap between seeing a red flag and acting on it.

Not every chapter produces visible wins.
Some exist to quietly upgrade your judgment.

And that upgrade shows up in every decision after.

Nobody talks about this part enough.

You can do it tired.
You can do it frustrated.
You can do it unsure.

You just can’t do it if you quit.

Keep going.


Image credit: Dearme2_ on Twitter/X

Here’s a hard truth most people avoid:

If you’re not making mistakes, you’re not moving forward.

I learned this the slow way.

Early on, I tried to get everything right.
Perfect plan.
Perfect timing.
Perfect execution.

And progress?
Basically stalled.

Things only changed when I gave myself permission to be wrong.

To test ideas that might flop.
To ship work that wasn’t perfect.
To learn out loud instead of waiting in silence.

Mistakes aren’t failure.
They’re feedback.

The people doing the most interesting work
aren’t avoiding mistakes.

They’re just willing to make them faster.

Safe paths feel good.
But they don’t teach much.

Growth always comes with friction.
That’s the price of trying something new.

Image credit: Tomas Gorny

Marketing is great they said…


P.S. If you write emails and you’re looking for inspiration, check out:

inboox.ai

10 years of rejection.

That's how long Squid Game's creator spent pitching his script.

Studio after studio said no.
Too dark. Too violent. Won't work.

Then Netflix took a chance.

28 days later, it became their most-watched show in history.

A decade of "no" turned into a $900M yes.

Most people quit after a few rejections.
They assume the silence means the idea is bad.

But rejection isn't a verdict.
It's just timing.

The right opportunity doesn't always show up first.
Sometimes it shows up tenth. Or hundredth.

If you're getting rejected right now, consider this:

You might not be wrong.
You might just be early.

Keep going.


Image Credit: Amy Sussman/WireImage; Noh Juhan/Netflix

How to survive marketing in 2026.

Open your laptop.
Check Slack.
Three notifications in…

…and you already feel behind.

Sound familiar?

In 2026, “digital marketer” doesn’t mean one role anymore.
It means the entire agency in one tab.

Copywriter.
Strategist.
Videographer.
Social media manager.
Designer.
Editor.
Analyst.

All before lunch.

From experience, the problem isn’t a lack of skill.
It’s the expectation that one person can do everything at once and do it well.

Burnout doesn’t come from hard work.
It comes from an impossible scope.

The marketers who survive aren’t the busiest.
They’re the ones who set boundaries, prioritize ruthlessly, and stop trying to be great at everything every day.

Because marketing isn’t about doing more.
It’s about doing the right things consistently.

Agree?

Most marketers track a ton of metrics.

Very few know which ones actually matter.

Here are 7 worth paying attention to, plus how to improve each one:

(bookmark this)

Our email domains kept getting blacklisted at my agency.

Everyone assumed we were sending too aggressively.

After diving into the data, we found the real issue.

18% bounce rate.
From a "verified" list.

We had bad data.

𝗧𝗵𝗲 𝗵𝗶𝗱𝗱𝗲𝗻 𝗰𝗼𝘀𝘁𝘀 𝗻𝗼𝗯𝗼𝗱𝘆 𝘁𝗮𝗹𝗸𝘀 𝗮𝗯𝗼𝘂𝘁:

Deals lost during 2-3 weeks of rebuilding.
Hours spent verifying and cleaning lists.
Teams questioning their skills when it's not their fault.
Buying new domains every month.

We thought this was just how outbound worked.

Then I saw a friend's company sending thousands of emails each week.
Same domains. Month after month.
Strong deliverability maintained.

They were using Prospeo.io's data.

SMTP handshakes verify emails before you send.
BounceBan removes risky addresses automatically.
Weekly updates catch job changes that kill domains.

After testing several providers, Prospeo consistently delivered the cleanest data.

Our domains have been going steady for months now.
Data prep time cut by 80%.
Bounce rates dropped from 18% to under 2%.

Clean data isn't just about deliverability.
It's about keeping your team confident and productive.

What hidden costs is bad data creating at your agency?

Brand partnership • Top Ecommerce Email Marketer | $200M+ Generated via Email

January hits different for ecommerce founders.

Sales slow down. Costs don't.

You're staring at:
- Depleted inventory
- Q1 expenses stacking up
- Ad costs that won't wait
- Cash tied up in last quarter's orders

The revenue will come. But the bills are here now.

This is the ecommerce cash flow trap.

Most founders either:
→ Wait it out and lose momentum
→ Take on debt with rigid terms
→ Give up equity way too early

That's where Wayflyer comes in.

Capital in 24-48 hours. Non-dilutive. Flexible repayment based on your actual sales.

No giving up ownership. No waiting weeks for bank approvals.

You restock. You scale Q1 ads. You keep the momentum going.

$6B+ already deployed to brands like yours.

If your cash flow is playing catch-up, get your offer today: 

https://lnkd.in/gJsgPrrm


#WayflyerSponsor

I used to think GTM complexity was just part of the job.

Multiple tools. Manual handoffs. Workflows that took hours to build and days to fix.

Last week I tested Apollo's AI Assistant on something different: workflow creation.

Instead of clicking through menus and configuring triggers manually, I just described what I wanted in plain English.

The AI built the multi-step workflow in minutes.

What used to require:
→ A GTM engineer
→ Multiple tools stitched together
→ Hours of setup and testing

Now happens in a single conversation.

Same thing with building prospect lists, creating sequences, or analyzing campaign performance. Describe what you need. The AI handles the execution.

Most teams are still doing GTM the old way. Clicking through settings, connecting triggers, testing each step manually.

Meanwhile, the fastest operators are just talking to the AI.

GTM shouldn't require an engineering degree.
It should require clear thinking and the right tools.

Join the beta waitlist:

https://lnkd.in/gW2ZeEUb

#ApolloAIAssistant #ApolloPartner

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The Battle

Lachezar Voynov

Chase Dimond

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taplio

The Battle

Lachezar Voynov

Chase Dimond

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lachezar Voynov's LinkedIn Performance

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