LJV Media

We help E-Commerce businesses scale to seven and eight-figures through Paid Advertising.

Stop wasting time and money on faulty and ineffective ad campaigns. It's time to make your ad-budget count, scale your business and blow up your sales.

What do we offer?

Ads, Just Ads. 

We do one thing - we just do it with a monastic focus and better than anyone else. If you want an agency that offers a full service solution of everything that won’t move the needle forward, we’re not for you. 

If you want an agency where with two clicks, you can get a clear breakdown of how much was spent, how much was made & what your net profit was - we’re for you.

Founder

My name is Lachezar, founder of LJV Media.

We help 7-,8- & 9-figure eCommerce brands grow by profitably acquiring new customers at scale. 

We install into their funnel the same ad creative system that is being used by 9-figure eComm giants to generate $100M+ in annual sales.

Clients include brands such as Hush Blankets, Mauvais, Biktrix, Thought Catalog, AvalonKing, Magic Windows, NutriCanine, and over 50 more fast-growing DTC brands. In the past 12 months, we've generated over $50M in revenue through direct-response ad creatives.

If you want to work with us, book a call with me here: https://www.ljv-media.com/schedule

Lachezar Voynov

Third-person POV ads are currently crushing on social media.

The reason this is a great ad is that it looks super organic.

It has nothing to do with direct-response marketing and everything to do with producing something that people are used to seeing on their feed.

When you 'sneakily' film someone else performing an action (which is staged, of course), people don't perceive it as an ad because they are not used to seeing many ads like this one.

It does not trigger their pattern-recognition system.

And the reason why typical talking-head UGC ads don't work anymore is because they trigger the pattern-recognition system - people know that most ads are the same - someone talking to the camera, pitching a product.

So when you do something out of the box, it usually works.

People watch it for longer, the algorithm prioritises it as it's keeping users on the platform, which makes the ad cannibalize all the ad spend.

This is a big swing idea that you should try if your product allows you to.

They are harder to execute, but when done right, the upside is huge.

If you’re spending $100k+/mo on Meta and you’re looking to scale with more winning ad creatives, my DMs are open.

Talks about eComm, Ad Creative Strategy & AI | Founder @ LJV Media | Producing winning ad creatives for 8- & 9-figure eComm brands

I just wrote a 40-page breakdown on the strategy we used to scale a client from $100k/mo to $700k/mo in 7 months.

And I am giving it to you for free.

The level of depth that I went in is unmatched by any other resource you might see on the internet.

I go into deep psychology-driven, direct-response ad creative tactics that not many marketers and eComm brands use to acquire new customers.

The whole PDF is focused on acquiring cold audiences.

It’s a direct-response marketing masterclass.

I show you:

👉 why traditional ad creative agencies fail
👉 why your favorite guru is lying to you
👉 the Larger Market formula
👉 the More Volume = Better Results lie
👉 how to use AI for customer research beyond basic demographics
👉 the evolution of UGC
👉 the segmented targeting approach
👉 how you should approach the writing of a high-converting VSL
👉 how to create ads that generate millions

and soooooo much more.

We’ve used the same approach across 10+ different eComm industries to scale brands to $1m+/mo.

This is not a guarantee that you’ll scale to the same level because statistically, your chances are less than 0.1%.

But your chances would go exponentially higher if you’re not lazy and just spend 30 minutes going through all 40 pages of the document.

You are your own enemy.

This document is your friend.

💬 Comment “send” and I will DM it to you. We have to be connected!

I just finished analyzing a $1M/month direct-response advertising funnel crushing on Meta right now.

This is one of the greatest funnels you will see in 2025.

It consists of:

👉 whitelisting pages
👉 direct-response static ads
👉 advanced ad copy frameworks that make the viewer glued to the screen
👉 pre-sell Landing Pages to educate the customer
👉 advanced AOV lifting strategies
👉 cold-friendly offer that protects margins

This is a direct-response advertising masterclass that every DTC brand needs to understand.

If you want access to the file to study, learn, & apply the exact strategy used by a brand generating $1,000,000+ in monthly sales ...

💬 Comment “send” and I’ll send it to you. We need to be connected!

CPMr is the most underrated metric to look at when analyzing your ad performance.

CPMr = Cost per 1,000 Accounts Centre accounts reached

We recently started working with a brand that came to us saying they can not scale their ad account and believe the issue is not having any cold-audience ad creatives.

When I analyzed their ad account, I saw that all of their ads were product demonstrations.

Nothing else.

When your ad library is full of ads that only focus on your product, you're targeting a Solution Aware market.

A Solution Aware market is a pool of people who have a pre-existing desire. 

They know they have a problem, they are aware of multiple solutions on the market, they just don't know your solution exists yet.

This is the audience that 90% of the eCommerce brands focus on.

And it’s a pretty small audience in most cases so you saturate it quickly.

This client was producing new ads every week.

They've been sold on the 'creative volume' lie that every single guru is selling you on.

More creatives = better results.

That's wrong.

They did not know what the problem was, so I decided to go deeper.

When you go inside the Ads Manager, click on Columns, and select Delivery.

What I saw there told me everything I needed to know.

CPM = $11.47
CPMr = $32.40

This is the clearest indication that your ads are NOT hitting new audiences. 

They are cycling through people who've already seen your ads before.

If your goal is to constantly reach new audiences with your ads, your CPMr should be as close as possible to your CPM.

This is what a true TOF winning ad looks like.

ROAS is cool, but it's not the best metric to actually understand what's going on inside your ad account.

Here’s why you should run low-production static ads that make no sense to be published as an ad.

If your product is solving a painful problem and you’re selling to a 55+ year old audience, you have to understand what’s going on in the minds of these people.

These are people who’ve been raised with a newspaper in their hand - that’s how they are used to getting informed.

Through reading.

They don’t have a problem with attention spans, like a Gen Z audience would.

They still use Facebook to catch up with their friends.

And the photos they post are usually such that a Gen Z would cringe at.

But that’s how you communicate, and this is the only thing you need to care about.

So the reason why you should run boring static ads with no captions and no offers is that this is the easiest way to capture their attention.

And if you are skilled enough to write a highly-converting ad copy that follows the typical direct-response structure of:

> Relatable Hook
> Problem introduction
> Problem Agitation
> It got worse
> Until I found this one product
> That changed my life in so many amazing ways
> And so many other people have benefited from it
> So, for a limited time, you can get it at a discounted price

You’re going to tap into an audience that most advertisers won’t even know to speak to.

So your ads are going to hit harder.

And work better.

And if you work with us, you don’t even need to know all that because we’ll be doing it for you. If you’re looking to scale your eComm brand to 8-figures with more winning ad creatives, my DMs are open.

One of our clients just scaled from $1M ARR to $10M ARR in 12 months.

The key - winning ad creatives.

12 of the ads we created for them have generated over $100,000 each.

2 of them have generated over $200,000.

Here’s how we did it:

1. Persona Diversity

We used a CSV export of 4000 reviews to understand who our customers were.

As a result, we created 4 truly different customer avatars.

We went 1 layer deeper and created sub-avatars for each avatar.

Then started producing content for each of them.

2. Angle Diversity

Initially, you would have no idea what’s going to work. That’s why you need a diverse set of angles for each avatar:

Problem → Solution
Solution → Problem
Shocking facts
Product Demonstrations

Test everything and scale what works.

3. Format Diversity

The essence of good creative strategy in 2026.

You can’t only rely on UGC if you want to scale.

We used:

> podcast ads,
> founder-led content,
> POV ads,
> green-screen ads,
> listicles,
> advertorial static ads.

Let Meta serve the most relevant ad to the most relevant person.

Don’t restrict the algorithm.

In January, the brand did $100k in sales.

In August, we hit $800k.

In November, we're about to hit $1M.

If you’re looking for an ad creative agency that knows how to produce winning ads, my DMs are open.

Ridge Wallet just showed everyone (again) the No.1 smartest & most profitable strategy to implement for a successful BFCM.

Open their website.

ridge.com

The first thing you’ll see is a pop-up meant to do 2 simple things:

👉 inform you about their upcoming BFCM (already started) 
👉 collect your email

During Q4 2025, Meta is expected to collect $56B in revenue from selling ad impressions.

As a DTC brand, you’ll be competing with millions of advertisers, and you’ll be paying the most expensive CPMs you’ll pay all year.

Growing your email list becomes your top priority. That’s how you maximise every ad dollar you spend.

Email will also be your most profitable channel during Q4.

On average, Omnisend customers get $68 back for every $1 they spend on email marketing - that’s one of the highest ROIs in marketing.

Automations such as the BFCM one you see from Ridge account for just 2% of email volume but drive 37% of all email sales.

Think about all the money you’re losing if you’re not collecting emails.

If you want to set up those automations the right way and get enterprise ESPs at a smarter price, Omnisend will make your transition seamless, as any brand on their higher-tier plan gets a free personal migration assistant to move your automations and flows.

Get 30% off for the first 3 months using this link: https://lnkd.in/dB6T2Z_A

Or just use code BFCM-2025 at checkout.

#OmnisendPartner

Brand partnership • Talks about eComm, Ad Creative Strategy & AI | Founder @ LJV Media | Producing winning ad creatives for 8- & 9-figure eComm brands

It’s official - IM8 is the fastest company to reach $100M ARR ever.

Here’s what we know:

- $9M revenue in Oct with 32% growth MoM
- 80% of new orders turn into subscriptions
- $145 AOV

Two things stand out to me that have led to this phenomenal growth rate.

1. Phenomenal marketing team(s)

I do know a few of the people/agencies supporting IM8 with their marketing efforts, who I consider to be A-Teams, some of the best in the industry.

On top of that, partnerships with top-tier sportspeople David Beckham and Aryna Sabalenka are attracting a huge amount of interest from professional and amateur athletes.

2. Riding a wave

To me, this is the biggest part of their success.

Entrepreneurs who jumped on the wave of Facebook advertising back in 2015 - 2016 made a lot of money and built extremely successful DTC brands.

People who jumped on the fidget-spinner & dropshipping wave back in 2016 - 2017 made a lot of money.

Content creators who jumped on the TikTok wave in 2019 - 2020 became extremely popular and successful.

Now, in 2025, longevity and health optimisation are becoming bigger & bigger every single day.

AG1 was the first on the market, and they are now valued at $1B+.

Devices like Oura Ring and Whoop are used by millions of people every single day.

Grüns is now a $500M brand, 2 years after its inception.

This is a wave, and IM8 is riding it quite successfully, to the point where they are growing faster than tech companies.

Working with a team of experts and having the right product at the right time is how you create such video-game-like numbers.

—

We’re an ad creative agency that knows how to produce winning ads. Our eComm clients now spend $3M/month on our ad creatives. We know what works. If you’re interested in working with us, my DMs are open.

If you’re competing against popular brands and you’re trying to steal their market share with Meta ads,

one ad creative concept that you absolutely must film is the following.

Write a script that discredits your competition by listing out all the reasons why they are a terrible choice.

Get a content creator to visit a grocery store and visually demonstrate why your competitors suck (showing & explaining ingredient list, demonstrating the lack of functionality, etc).

After 60 - 90 seconds of roasting your competitors, introduce your solution.

This is a super organic & viral concept that’s trending right now on social media.

It goes after a solution-aware audience segment that is currently buying or considering buying from your competitors.

You don’t need to sell them on why they need your solution - they already want it.

You are just tapping into a pre-existing desire and benefiting from all the efforts your competitors are making to educate the audience on why they need to care about the problem they are solving.

agency recap: november 🤯

272M impressions on Meta.
$3.8M spent.
$9M generated.

Wild.

The biggest BFCM winners were:

a. Bid Caps

Not a huge fan of bid caps, but we had a client that scaled from $5k/d in ad spend to $25k/d in 3 days using bid caps.

One of our ad creatives took most of that spend, driving over $200,000 in sales.

b. Non-stop creative testing

One of our clients had a 150% increase in sales compared to Nov 2024.

They produced over 250 ads just during their BFCM promo campaign. This is how you scale past $1m/month.

c. Evergreen ad creative scaling

One of our clients who did $2M+ in Nov tested fewer BFCM ad creatives (80 in total) but relied heavily on scaling their evergreen ad creatives.

This is my favorite strategy.

Your evergreen ads generate an insane amount of sales, which helps the algorithm optimize your placement even further.

And your evergreen ads collect an insane amount of engagement, which usually extends their lifespan much further.

I would not say that I saw anything unexpected during the busiest month of the year.

The same strategies work well every year.

The key to successful BFCM for our clients this year was - more.

More ad creatives.
More emails.
More testing.

You don’t build a $1B company by using UGC content creators.

You build one through identity marketing.

You polarize 80% of the market in order to build a fanatical connection with the remaining 20%.

This is the "Secret Enemy" framework in action. 👇

I just analyzed a supplement ad that is likely printing money. Why? Because it executes one of the oldest rules in Direct Response:

Don't sell the improvement. Sell the solution to a crisis.

Here is the 3-step script structure:

> problem: You feel weak, emotional, and lethargic.

> reframe: It’s not a character flaw, it’s a biological attack = mineral deficiency + societal programming).

> solution: The only way to fight back is to fix your biology with this specific product.

It’s aggressive.

It’s controversial.

But it’s also effective because it turns a "nice to have" supplement into a "must-have" for identity preservation.

We oversee over $2M/mo in spend, including AI-generated ad production through MakeUGC V.2, and here are the top 3 insights from the past month:

1. Awareness-Level creative still wins

Most brands are still stuck on product-heavy ads - targeting only the “Most Aware” audience.

It’s why their frequency spikes and scaling stalls.

The best results now come from storytelling built for the Unaware and Problem Aware stages - emotional, cinematic, and curiosity-driven.

MakeUGC V.2 (Sora2 Pro, Veo3.1, Kling) - paired with its new AI agents - makes this easy by letting you prototype awareness-stage narratives in hours, not days.

2. Micro-Avatar Targeting

“People who need this product” isn’t a target.

You need sub-avatars - variations of pain, motivation, or lifestyle.

Example:

👉 Desk workers with chronic back pain
👉 Parents needing quick fixes for their lower back issues
👉 Fitness enthusiasts chasing fast relief

AI agents can now segment audiences automatically and brief MakeUGC to generate tailored creative sets for each - same product, unique story.

3. Iterations are dying - New Concepts win

You can’t just tweak hooks anymore.

We’ve tested endless micro-variations - they rarely outperform the original.

New concepts consistently win: fresh angles, new emotions, and new faces.

AI agents now analyze performance data and generate those new concepts on autopilot.

AI video isn’t about producing faster.

It’s about producing smarter - with systems that evolve while you sleep.

💬 Comment "send" and I’ll DM you a 20-page PDF breaking down the top ad creatives for us after spending over $20M on Meta. We have to be connected!

This is how UGC 2.0 and the Larger Market Formula allowed us to scale to $1,000,000 per month in sales within 11 months.

Both concepts are quite easy to understand.

The Larger Market formula implies that only 3% of your market is ready to buy immediately.

So if you want to scale, you have to acquire the 97% of the market, which is still gathering information or is not familiar at all with your product.

UGC 2.0 is the implementation.

Yes, UGC still works, but if you want to grow fast, you have to stand out from all your competitors that are also using UGC to acquire customers.

UGC 2.0 is based on 3 layers of creative diversity.

1. Persona Diversity
2. Angle Diversity
3. Format Diversity

Layer No. 3 is the most important one.

Understanding what’s the type of content your prospects consume on social media will allow you to produce ads that they would be interested in watching.

Educational content such as VSLs and Podcast Ads.

Entertaining content such as street interviews or comedy skits.

Emotional content, such as founder-led ads or storytelling UGC.

I’ve created a 20-page PDF breaking down all those strategies in much more detail + real-life examples.

💬 If interested, comment ‘send’ and I will DM it to you. We have to be connected!

Every week, I write an email to my email list on what’s currently working for our eComm clients, spending over $2.5M/mo on Meta.

Top ad creatives.
E-commerce trends.
Ad creatives to test.
$1M/mo funnel breakdowns
Ad creatives that currently work.
Internal ad creative systems.
SOPs.
Best practices.

I usually share a lot more useful information than you’d see from me on social media.

I also go behind the scenes of what it takes to scale an ad creative agency.

All the wins and all the losses.

You can subscribe here: https://lnkd.in/dqQ7kQNf

Chase Dimond

Top Ecommerce Email Marketer & Agency Owner | We’ve sent over 1 billion emails for our clients resulting in $200+ million in email attributable revenue.

Currently building Structured — a top ecommerce email marketing agency.

We’re a top Omnisend and Klaviyo email marketing agency partner.

And I was recently voted as the #1 ecommerce influencer to follow by Shopify and Shopify Plus.

I was also given the Top Voice Award for Email Marketing by LinkedIn and was ranked as the top email marketer on LinkedIn by Favikon.

Since launching our email agency in June of 2018, we’ve helped our clients send over a billion emails resulting in over $200 million in email attributable revenue. 

A few of our current and past clients include:
- Poo~Pourri
- Eight Sleep
- Health-Ade
- Mixtiles
- The Chive
- Vessi
- CrossNet
- Orgain

If you’re looking to hire a great email marketing agency, send me an email with more here: chase@chasedimond.com

———————————————————————————

Outside my agency, I run a number of other fast growing businesses. And I’m fortunate to have over 750,000+ amazing followers/subscribers across my social channels and email newsletter.

If you’re looking to advertise to my audience, please send me an email with more info: chase@chasedimond.com 

———————————————————————————

Here are a few other things I've accomplished:

-Scaled a product I built, marketed, and managed to 500,000 visitors in 6 months without spending a single traditional advertising dollar.

-Generated 1.5 million visitors for a dating site within the first two months of launch without spending a single traditional advertising dollar.

-Acquired 500,000 subscribers in 10 months for a travel email newsletter I helped launch while spending very little traditional advertising dollars.

-Acquired over 1.5 million total followers on Instagram for the clients/companies I have worked with/for.

-Sold a business (social media tool that helps musicians automate growth and promotions) to the largest player in the space.

You can reach me via email: chase@chasedimond.com

My newsletter is your no BS guide into what's working in email marketing - I'll give you the latest tips + tactics to help you drive more revenue from your email marketing channel. 

Sign up (it's free) here: https://chasedimond.com/chase-email-newsletter

Stop taking loyal people for granted.

They won't tell you when they break.

A message I learned after losing the most dedicated person on my team:

- Not to burnout.
- Not to competition.

But to something worse:

The death of caring.

Here's what nobody tells you about loyalty:

It's the silent force that:

- Powers innovation when nobody's watching
- Defends your vision in your absence
- Builds empires from empty rooms

But loyalty has a breaking point.
And it's not where you think.

The danger signs most miss:

1. The Extra Mile Markers 🚩
↳ Monday enthusiasm becomes Monday efficiency
↳ "How can I help?" becomes "What's required?"
↳ Passion projects turn into pending tasks

2. The Loyalty Tax 💔
↳ Going above becomes the new baseline
↳ Excellence becomes expected, not exceptional
↳ Being reliable becomes being taken for granted

3. The Silent Shift 📉
↳ Partnership downgrades to participation
↳ Commitment converts to compliance
↳ Trust transforms into transactions

But here's the truth:

Loyalty, when nurtured, is your ultimate competitive edge.

How to keep it alive:

1. The Recognition Reset 🌟
↳ Celebrate the consistent, not just the spectacular
↳ Acknowledge the process, not just results
↳ Prize reliability as much as innovation

2. The Trust Triangle 🔺
↳ Give before you take
↳ Listen before you lead
↳ Protect before you project

3. The Loyalty Loop ♾️
↳ Build bridges before you need them
↳ Make caring a two-way street
↳ Turn appreciation into action

Because when loyalty thrives:

- Teams move mountains
- Innovation flows naturally
- Culture becomes unbreakable

Remember:

❌ Loyalty isn't about length of service
✅ It's about depth of commitment

Don't wait until your best people stop caring to start showing you care.

What's your experience with loyalty in leadership?

Credit: Eva Gysling, OLY

It’s not about collecting business cards or follower counts.

It’s about building bridges with people who get it - who challenge you, inspire you, and open doors you didn’t know existed.

The right network doesn’t just grow your career - it expands your mindset, your confidence, and your opportunities.

Here are 12 ways to build powerful, authentic connections:

1️⃣ Lead with curiosity. Ask, don’t pitch. People love being seen and heard.

2️⃣ Add value first. Share insights, introductions, or encouragement before asking for anything.

3️⃣ Show up consistently. Comment, engage, and participate where your industry hangs out.

4️⃣ Find your communities. Join professional groups, Slack channels, or niche forums.

5️⃣ Attend events strategically. Go where your next mentor, collaborator, or client might actually be.

6️⃣ Follow up. A short, thoughtful message can turn a conversation into a relationship.

7️⃣ Be generous with your expertise. Give more than you take - it builds reputation fast.

8️⃣ Don’t chase status. The best opportunities often come from peers, not big titles.

9️⃣ Stay authentic. Pretending to be someone you’re not is the fastest way to disconnect.

1️⃣0️⃣ Keep it human. Share stories, not sales pitches.

1️⃣1️⃣ Support others publicly. Celebrate others’ wins - it builds goodwill that lasts.

1️⃣2️⃣ Play the long game. Relationships compound like interest; nurture them with time.

The truth? You’re one conversation away from a completely different path.

Image credit: Tim Stoddart

I hired the smartest person in the room once.
They lasted 3 months.

I hired the kindest person in the room once.
They're now running that team.

(Credit: Daniel Disney) 

Here's what that sign gets absolutely RIGHT about building winning teams 👇

We're obsessed with IQ.
With credentials.
With "rockstars" and "ninjas."

But after 15+ years building sales teams, I've learned something brutal:

Smart people who lack humility? They're ticking time bombs.

Think about it...

That genius who won't listen to feedback?
That top performer who belittles teammates?
That "expert" who thinks they know everything?

They're not building your business.
They're slowly destroying it.

Here's what ACTUALLY happens when you prioritize kindness and humility:

↳ Team meetings become idea factories (not ego battles)
↳ Mistakes become learning moments (not blame games)
↳ Success gets shared (not hoarded)
↳ People actually WANT to help each other win

I've seen it firsthand:

The "average" rep who listened to everyone?
Became our top performer within 6 months.

The "inexperienced" manager who admitted what they didn't know?
Built the strongest team culture we'd ever had.

The "quiet" team member who always helped others?
Now our most valuable leader.

Because here's the uncomfortable truth:

Skills can be taught.
Systems can be learned.
Processes can be mastered.

But kindness? Humility? 
Those are CHARACTER.

And character is what determines:
- How they handle pressure
- How they treat customers
- How they respond to failure
- How they celebrate others' wins

Smart people might win alone.
Kind and humble people? They build dynasties.

So next time you're hiring, promoting, or building a team...

Don't just check their resume.
Check their character.

Because working with smart people IS great.

But working with kind and humble people?

That's how you build something that actually lasts.

Every marketer has been here.

Meanwhile, the marketing team is just trying to hold it together.

But here’s the truth —
Marketing isn’t about making things look good.
It’s about making things work.

✅ It turns chaos into clarity.
✅ It connects what the product does with what people actually want.
✅ It builds systems that create demand instead of chasing it.

When you treat marketing as design-on-demand, you get noise.
When you treat it as strategy, you get growth. 🚀

Image credit: @Kimberly Gordon


P.S. If you write emails and you’re looking for inspiration, check out:

inboox.ai

People will forget your title.

But they’ll NEVER forget how you treated them.

Everyone deserves respect.
Regardless of title or status.

I’ve seen people completely ignore cleaners, security & junior staff…

Only to light up when a senior exec enters the room.

It's embarrassing. 
And tells me everything I need to know.

I come from humble beginnings.
My parents taught me to respect everyone.

Here’s How To Lead With Humility & Build A Culture Of Respect:

1️⃣ Treat Everyone Like They Matter
↳ Because they do - everyone has a part to play.

2️⃣ Speak to People on Their Level
↳ Don’t talk at people. Speak with them.
↳ Be genuine - ask questions and listen. 

3️⃣ Show Gratitude Daily
↳ A simple thank you can mean the world.
↳ Especially to those often overlooked.

4️⃣ Promote DEI Beyond the Buzzwords
↳ Listen to diverse voices & celebrate differences
↳ Hire & promote inclusively - your team will benefit.

5️⃣ Ask for Feedback at Every Level
↳ Get 360 insight from everyone around you. 
↳ You'll see how you're actually perceived. 

6️⃣ Stay Grounded
↳ Don’t let your title make you forget where you came from.

7️⃣ Lead by Example
↳ People remember how you make them feel. 

How you treat others says everything about you.

Respect everyone.

You'll be a better person & leader because of it.


Credit: Dan Mian

Some years test your patience more than your strategy.

Not every year is about scaling fast, hitting every goal, or breaking records.
Some years are about surviving the turbulence and learning who you are when nothing goes as planned.

Those seasons don’t define your losses - they define your foundation.

Because:

👉 The lessons learned in difficult years become the instincts you rely on in successful ones.
👉 The resilience you build under pressure becomes the quiet strength that carries your team.
👉 The humility gained in setbacks makes you a better leader when you rise again.

You don’t lose when progress slows.
You build depth, discipline, and direction.

Growth doesn’t always look like expansion.
Sometimes, it looks like endurance.

Some years you win.
Other years - you build the person who will.

Image credit: UpSkillYourLife on Twitter/X

Marketing managers don’t sign up to do it all. They’re just expected to.

Write the copy.
Run the ads.
Design the creative.
Analyze the data.
Manage the projects.

No one can excel when they’re spread this thin.

Marketing managers shouldn’t have to wear every hat. They should be supported so they can focus on leading strategy and driving growth.


P.S. If you write emails and you’re looking for inspiration, check out:

inboox.ai

Marketers don’t quit marketing.
They quit:

– companies that believe marketing is just “posting on LinkedIn”
– leaders who don’t understand how marketing actually works
– founders who refuse to trust the experts they’ve hired
– executives who treat every new idea as urgent
– managers who assign twelve “top priorities” at once
– leadership teams that want bold results but reject bold ideas
– organizations where insights are collected but never acted upon
– executives who cut budgets but double the targets
– founders who expect one person to do five jobs
– cultures that dismiss brand work as vanity
– leaders who pull headcount approvals after promising them for months
– timelines that confuse motion with progress
– teams where data matters only when it fits the narrative
– workplaces that celebrate constant “busyness” over meaningful results
– decision-makers who change direction every quarter and call it agility
– companies that undervalue strategy because it doesn’t produce instant ROI
– environments where creative work is micromanaged to death
– executives who equate “viral” with “effective”

Good marketing isn’t fragile.
Bad leadership is.

Marketers don’t burn out from the craft - they burn out from the chaos around it.

They love the process, the insight, the storytelling, the measurable growth.
What drives them away isn’t the work.
It’s being set up to fail.

Did I miss anything?

We live in a world obsessed with titles, but every person carries invisible stories of struggle, wisdom, and potential that no business card can capture.

When we lead with respect rather than hierarchy, we unlock something powerful: authentic human connection.

What i have learned about true leadership.

Real leaders don't wait to see credentials before showing respect. 

They understand that:
- Dignity isn't distributed based on job descriptions
- Today's intern could be tomorrow's innovator
- Every person has something valuable to teach us
- Character reveals itself in how we treat those who "can't help us"

Three simple shifts that change everything

1. Replace "What do you do?" with “What are you passionate about?"
Watch how conversations transform when you're genuinely curious about the person, not their position.

2. Listen for the story, not the status: 
Everyone has a journey. 

The most interesting people are often hiding in plain sight.

3. Practice "respectful curiosity": 
Approach each interaction wondering what you might learn, rather than what you might gain.

When you treat the receptionist with the same courtesy as the CEO, people notice. 

When you thank the maintenance team as genuinely as you thank your biggest client, culture shifts.

Respect isn't a favor you give; it's a standard you set.

Think about someone you interact with regularly but might overlook. 

What would happen if you approached them with fresh eyes tomorrow?

The most successful people I know aren't those who demand respect—they're the ones who give it freely.

What's one assumption you've made about someone that completely changed when you got to know their story? 


Credit: Makarand Utpat

Bad marketing feels like someone is selling to you.

Great marketing feels like someone is helping you.

Credit: therealhakam on Twitter/X

Marketing and advertising are not the same. 
(Credit: Nehal Kazim)

They have two different objectives.

Too many brands are still getting this wrong. 

I've seen 100s of brands at Ad Pros struggle to scale. 

It has nothing to do with their product or service. 
It's their marketing approach. 

They think marketing is just running ads and posting content.
But as advertising lead, I have to remind them there's more to it. 

Marketing is knowing your customers, creating trust, 
And showing them why they should buy from you and not your competitors. 

Here are the 6 foundational components of marketing and why they matter: 

1. Market Research

Understanding the landscape, trends, competitors, and customer needs. 
You can't position effectively if you don't know what's out there.

2. Target Audience

Knowing exactly who you're talking to. 
A clear profile of the customers you're trying to reach.
Vague audience definitions lead to vague messaging. 

3. Value Proposition

The reason people should choose you over alternatives.
Your value proposition should be specific and meaningful. 

4. Marketing Channels

The platforms and mediums where you connect with your audience. 
(Social, email, paid ads, and events.) 
Channel selection matters if positioning and messaging are locked in.

5. Content Strategy

The messaging, visuals, and stories that attract, engage, and convert.
Content isn't just what you post. 
It's how you communicate value across every touchpoint.

6. Marketing Campaigns

Planned initiatives to achieve specific marketing goals. 
Campaigns are the execution layer. 
They only work when the foundation is already solid.

If you're a small brand just getting started, 
Running ads and posting on social might work temporarily. 

But if your goal is building something that scales to 8 figures and beyond... 

You need to understand the full marketing system inside and out.

When you have clarity on your market, audience, and value proposition, 
Everything else becomes more effective and predictable.

Visual credit: reputeforge on Instagram.

Marketing is...

We often search for the “perfect candidate” - someone with every qualification, every skill, and years of experience. But in doing so, we overlook a simple truth:

(Credit: Makarand Utpat )

Most jobs are trainable.
What really matters is a person’s willingness to learn.

The real asset is a teachable attitude

Skills can be taught. Software can be learned.
Processes can be explained.
But curiosity, drive, and a growth mindset are priceless.

Here’s proof:

Every top chef once started at the sink, scrubbing dishes.

Every great designer once fumbled through their first Photoshop file.

Every confident leader once feared speaking up in a room.

Every skilled coder once Googled “how to write a loop.”

Every thriving professional once just had the courage to say, “I’m willing to learn.”

Skills are teachable. Hunger isn’t.
Hire for mindset. Train for mastery.

What employers should do

Hire for attitude, train for skill.
Build supportive onboarding and mentorship.
Create clear growth paths.
Reward effort, not just results.

The payoff:

When you give someone a chance, you don’t just fill a role, you build loyalty, reduce turnover, and uncover hidden potential.

Every expert was once a beginner.
Every success story started with someone who got a shot.

Let’s stop gatekeeping potential. Give people the opportunity to prove themselves.

THE 5 P'S OF MARKETING:

PRODUCT 
This is the core offering of your business.

PRICE 
Setting the right price is crucial for profitability and market positioning.

PROMOTION 
This encompasses all the strategies you use to communicate and market your product.

PLACE
This refers to the distribution channels through which customers access your product.

PEOPLE 
Your employees and customer service play a crucial role in the success of your marketing efforts.


HOW TO USE THEM:

PRODUCT
Know your audience's needs and preferences.
Keep innovating to stay ahead.
Deliver quality and reliability to earn trust.

PRICE
Research the market to find the best pricing.
Balance perceived value with competitive rates.
Adjust prices based on demand and market shifts.

PROMOTION
Create a marketing plan with ads, PR, and social media.
Customize promotions to connect with your audience.
Track campaign results and refine as needed.

PLACE
Choose the right distribution channels.
Streamline your supply chain for efficiency and satisfaction.
Make your product accessible when and where customers need it.

PEOPLE
Train employees to embody your brand.
Deliver exceptional customer service to foster loyalty.
Gather and act on feedback for continuous improvement.

Marketing without humor
is like pizza without cheese

You can serve it 

But 

No one’s coming back for seconds.
Funny doesn’t mean unprofessional.

It means relatable.
It means human.

People don’t remember the product.
They remember how you made them feel.

So make them feel good.

Add flavor to your brand. 
Not just features.

Marketers,

Here’s a table with 6 copywriting formulas for writing effective ads:

Bookmark this 🔖

No alternative text description for this image

Bad copywriting:

• Here's my product
• Here's what it does
• Here's what's so good about it

Good copywriting:

• Here's your problem
• Here's the benefit of solving it
• Here's why what you've tried has failed
• And by the way here's a product that will help you solve it

Credit: Dickie Bush 🚢

You can mute people in real life too.

It is called boundaries.

Setting boundaries isn’t rude.
It’s responsible.

You’re not meant to be available for everyone, all the time.
Protecting your time, focus, and mental space doesn’t make you cold — it makes you effective.

Boundaries aren’t walls — they’re filters.
They help you decide what gets your attention and what doesn’t.
Because not everyone deserves access to your time or mental space.

🚫 Situations where you need to stop wasting time and set boundaries:

Endless negativity.
If someone always brings problems but never solutions — stop being their emotional landfill. You can listen with empathy without absorbing their energy.

Unclear work expectations.
If you’re constantly saying “yes” to extra work, late calls, or unrealistic deadlines, you’re not being a team player — you’re burning out. Boundaries protect both your energy and your quality of work.

Relationships that drain instead of support.
When every conversation leaves you exhausted or doubting yourself, it’s a sign to step back. Not everyone is meant to stay in your circle forever.

🧭 Simple ways to set healthy boundaries:

Communicate clearly — not emotionally.
Boundaries aren’t ultimatums. They’re statements of respect.
→ “I can’t take calls after 7 PM.”
→ “I’ll join, but only if we can stick to 30 minutes.”

Protect your calendar.
Treat your time like money. If you wouldn’t give away $1,000 easily, don’t give away hours of focus to low-value conversations or tasks.

Practice saying no — kindly.
“No” isn’t rejection. It’s redirection.
You’re saying no to one thing so you can say yes to something that matters more.

Boundaries don’t push people away.
They teach people how to treat you — and show that you take yourself seriously.

Because when you stop pouring into things that drain you,
you finally have energy for the things that build you. 

♻️ Repost to remind others that protecting your energy is productive.

👉 What’s one boundary you need to reinforce this week?

Marketing 101: The B.S. Detector

People trust 4.6/5 more than a 5/5.

Don't position yourself as "too good to be true".

Credit: The Ad Professor


P.S. If you write emails and you’re looking for inspiration, check out:

inboox.ai

Most people never lose because they tried.

They lost because they never started.

Trying doesn’t guarantee you’ll win.
 But not trying guarantees you won’t.

Every idea, business, or dream you’ve ever admired
Started with someone willing to look a little foolish at first.

You don’t need perfect timing.
You need momentum.

💡Start small. Try anyway.

The worst that happens? You learn.

The best? You win.

Image Credit: dtop1percentmen on Twitter/X

6 Copywriting Techniques You Can Leverage For Your Sales Pages:

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lachezar Voynov's LinkedIn Performance

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