Peeer Design

Studio Founder

Kracker Labs

Director Of Design

Krust Universe

Director Of Product Design

Kakao G

Product Design Lead

Korea Credit Data

Product design lead

Balancehero Korea

Head of Product Design

카카오모빌리티(Kakao mobility)

Product Designer

Kakao Corp

Kakaotalk
Lead Designer
- Voice call
- Video call
- Version of windows phone Kakaotalk

KakaoTaxi
Lead Designer

KakaoDriver (Designated driver service)
Lead Designer

Sunnyloft

Chief Design Officer at Sunnyloft.

Episode
- Closed group social network service.

Acquired by kakao.

CDO and Co-Founder

Neowiz

UX design team, Web game design team

- All about Battelfield online project lead designer. (with Electronic Arts Korea)

- Web game (poker, gostop, casual game) website lead designer.

UI Designer

“My favorite designs are the ones that don’t just solve a problem, but also engage you on an emotional level. When there’s that balance between functionality and emotion, the two amplify each other and the result is really powerful. I’m always trying to get there when I’m designing.”

KyungJae Ha

AI 시대에 가장 돈 버는 직업은 프로그래머가 아닐지 모릅니다..

요즘 HVAC(냉난방 기술자)가 가장 뜨거운 직군 중 하나입니다.
2020년 이후 임금 프리미엄이 25% 이상 상승했는데, 
이는 미국 전체 평균 상승률의 2배를 웃돕니다.

이건 단순히 한 산업의 일시적 붐이 아닙니다.
인구 고령화와 AI 데이터센터 증설, 즉 AI Capex Supercycle이 겹치면서
공기의 흐름을 다루는 기술자가 세상에서 가장 귀한 사람이 되어가고 있습니다.

주식 시장도 이미 반응했습니다.
HVAC 전문 인력 공급 기업 Comfort Systems USA ($FIX)의 주가는
매 분기 실적 발표 때마다 계단처럼 꾸준히 상승하고 있습니다.

물리 세계의 기술은 새로운 르네상스를 맞고 있습니다.
AI를 돌리기 위해선 결국 진짜 냉각 장치가 필요하니까요.

---

디지털 시대일수록 손으로 세상을 다루는 사람의 가치가 올라갑니다.
소프트웨어가 세계를 먹고 있지만,
그 밑단에는 여전히 전기, 배관, 냉각, 인프라가 깔려 있습니다.

“AI를 돌리는 건 결국 전자기기,
전자기기를 지탱하는 건 기술자들이다.”

여러분의 산업에서 이런 ‘현실 세계의 병목’은 어디에 있나요?
그리고 AI는 그 병목을 해결하고 있을까요,
아니면 오히려 더 심화시키고 있을까요?

디자인으로 비즈니스의 성장을 만듭니다. 프러덕트 디자인, 커리어, AI에 관한 글을 씁니다.

평범한 제품이 홍수처럼 밀려오면 탁월한 디자인과 품질이 차별화를 만든다.

---

Lenny's Podcast 에 출연한 Figma의 CEO Dylan Field 의 영상을 요약했습니다.


1. 디자인과 품질이 점점 더 경쟁력(“moat”)이 된다:

AI 덕분에 평범한 제품은 점점 도태되고, 
탁월한 디자인과 정교한 ‘craft’만이 시장에서 차별화된다. 
“Good enough is not enough. It’s mediocre.” 
즉, 이제 차별화는 ‘디자인 완성도’와 ‘퀄리티’에 달려있다.

2. 실패에도 흔들리지 않는 조직 유지:

Adobe의 20B 달러 인수 실패 후에도 Dylan은 투명한 커뮤니케이션, 
명확한 방향 제시, 선택과 집중(Detaching 프로그램)으로 
조직의 사기와 속도를 유지했다.

3. 빠른 실행과 ‘Time to Value’에 집착:

제품이나 기능을 출시할 때 사용자가 아주 빠르게 가치를 
느낄 수 있도록 ‘Time to Value’를 극대화하는 데 집착한다. 
기본기와 새로운 경험 제공을 동시에 추구한다.

4. 제품 라인업 확장 전략:

기존 제품에 피처를 계속 추가하는 대신, 
사용자의 워크플로우를 따라 활용도를 세분화하여 
별도 제품(FigJam, Slides, Buzz 등)으로 확장. 
“고객의 실제 작업 단위에서 어디서부터 어디까지를 
Figma가 책임질 것인가?”에 집중.

5. AI가 디자인 프로세스와 역할 경계를 허문다:

Figma Make 등 AI 도구 덕분에 디자이너, PM, 엔지니어의 
역할 경계가 점점 희미해지고, 
모든 사람이 프로덕트 빌더화한다는 트렌드를 반영해
일반인도 프로토타입을 만들고, 기존 팀원들은 역할을 넘나들기 시작함.

6. ‘취향(Design Taste)’은 리더십의 핵심 역량:

좋은 디자인을 판단하는 ‘취향(taste)’을 기르는 방법: 
다양한 경험과 피드백, 자신만의 판단 프레임워크를 만드는 반복. 
진짜 ‘taste maker’는 소수이지만 누구나 취향을 발전시킬 수 있음.

7. AI가 일자리를 위협하진 않는다, 오히려 잠재력을 키운다:

생산성 향상이 기존 인력의 감축으로 이어지지 않았고, 
오히려 채용 확장 중. AI는 반복적인 일을 대체하고, 
팀원들은 더 창의적인 고민과 문제 해결에 집중.

8. Figma의 문화와 조직 운영:

창의적이고 Maker(만들기)에 진심인 인재를 중심으로 
조직의 문화를 유지. 성장 마인드, 자기 인식, 겸손 및 고도화된 craft 추구.
정기적으로 Maker Week 등 내부 해커톤 운영, 
다방면의 아이디어와 실험을 조직 차원에서 장려.

9. 실무적 교훈:

Figma는 사용자와의 피드백 루프(트위터, 포럼, 이벤트 등)를 강화하고, 
정책적으로도 Detach 프로그램을 통해 조직의 쉬운 이탈을 인정하며 
경력 전환을 적극 격려했다. 
또한 명확한 문제 정의와 빠른 실행을 중시하며, 
불확실성은 리더가 해소해야 할 중요한 역할임을 강조한다.

*Detach 프로그램: 
Adobe 인수 무산 직후 실행된 제도로, 
스타트업의 빠른 페이스와 도전을 힘들게 느끼는 직원이 
스스로 퇴사(3개월치 퇴직금 지급) 및 경력 전환을 부담 없이 
선택할 수 있도록 한 Figma만의 조직 리셋 프로그램.

https://lnkd.in/gt9yzyCK

Open video: Figma’s CEO: Why AI makes design, craft, and quality the new moat for startups | Dylan Field on youtube.com

Figma’s CEO: Why AI makes design, craft, and quality the new moat for startups | Dylan Field

I am working as an intern in the Managing Director Office. I assist with the Sustainability Project Funding project led by Partner Jaehyung Kim and the CSR project led by Partner Yongseok Oh. This work accounts for 35% of my total workload.

My main duties:
* Conduct research and plan for the "My Sustainability Type" program
* Prepare CSR program budget documents and assist with operations
* Support Partners in Sustainability and CSR initiatives

My Results:

CSR and Sustainability Project associate

I am working as an Managing director office intern at SAP. And I devote my 35% working at Employee Engagement Associate at SAP. My primary responsibility is planning and executing employee engagement events. I successfully organized and managed a large-scale employee engagement event in collaboration with partners.

My main duties:
* Plan and execute large-scale employee engagement events
* Manage relationships with external partners and sponsors
* Oversee event budgets and resource allocation
* Communicate and coordinate effectively with multinational teams

My Results:
* Successfully executed an event featuring Bayern Munich player Joshua Kimmich
  - Planned and implemented a 300-person event within a short 2-week preparation period
  - Coordinated complex sponsorship relationships between SAP, Audi, and Bayern Munich
  - Flexibly adapted to unexpectedly high attendee numbers, ensuring event success
  - Received positive feedback through internal channels such as Blind
  - Contributed to increasing employee loyalty through family-friendly event

Employee engagement associate

As an intern in the Managing Director Office, I assist Chief of Staff Jinhyung Koo and Managing Director Mary, performing various tasks. My main responsibilities include managing executive visit schedules, preparing company-wide employee meetings, and coordinating collaboration across different departments.

My main duties:
* Coordinating meeting schedules and planning events for visiting overseas executives
* Scheduling customer meetings and preparing briefing documents
* Planning and executing All Employee Meetings
* Supporting promotion of Business Women Network mentoring events
* Assisting activities of JTDS, SAP Korea's youth organization
* Serving as a Point of Contact in sales processes
* Effective communication and coordination with multinational teams

My Results:
* Successfully supported executive visits to Korea
  - Effectively coordinated customer meeting schedules during summer vacation season
  - Maintained smooth communication with various stakeholders
* Successfully planned and executed SAP Korea Q3 All Employee Meeting
  - Proposed and implemented '2 Minutes 2 Win' program, enhancing employee engagement
  - Oversaw preparation of event materials, budget management, and on-site setup
* Gained experience in collaborating with multinational teams
  - Effectively collaborated with global executives and partners both domestic and international
* Contributed to improving organizational culture through support of Business Women Network and JTDS activities

SAP Korea Management Office Intern

STAR interns can use 10% of their work hours for Collaboration projects. I decided to use this activity for the Global events team that started in the Asia-Pacific region. Currently, I am the Co-lead of this program. We are collaborating with members from 13 countries to plan fun cultural exchange events on a quarterly basis.

My main duties:
* Plan and execute quarterly cultural exchange events with a multinational team
* Operate interactive events using various online platforms
* Lead activities to expand global networks and promote cultural understanding

My Results:
* Successfully organized Buddy Program Kickoff event: Engaged over 60 participants, conducted a quiz show using MS Teams and Menti
* Hosted Diwali Celebration: Engaged 28 participants, fostered cultural understanding through 2 Truths and 1 Lie game and Skribbl.io quiz
* Won APJ Global Buddy Program Q2 2023: Enhanced international networking through collaboration with colleagues in Singapore and India
* Co-hosted Lunar New Year event: Engaged 32 participants, created a presentation introducing Korean Lunar New Year (Seollal), achieved a satisfaction score of 9.75/10
* Led Global Event Team onboarding (August 2024): Engaged 41 participants, conducted Scribble.io game and AI-powered Breakout room activity, achieved high satisfaction score of 4.85/5
* Accelerated personal and professional growth by participating in the Global Coaching program

Co-lead, Global Events Team

SAP is a global leader in enterprise software solutions. As a volunteer member of the Growth Pillar task force, I contributed to the growth and development of SAP Korea's technical sales organization over the course of approximately one year.

My main duties:
* Share informative posts on the technical sales organization's Microsoft SharePoint
* Establish and expand mentorship programs for Korean technical sales staff
* Initiate and design book clubs for solution advisors
* Curate and distribute valuable information on public cloud and AI documents

My Results:
Enhanced Information Sharing
* Shared various posts including ergonomic consulting reviews and Mentoring 2.0 on Microsoft SharePoint, reaching hundreds of employees

Mentorship Program Improvement
* Established an expanded mentorship program for Korean technical sales staff
* Achieved a 300% increase in understanding of mentoring based on survey results and data analysis

Successful Book Club Initiative
* Launched a book club system for solution advisors with over 30 participants
* Achieved a 4.4/5 satisfaction rate and 100% re-engagement desired rate
* Designed two specific book clubs: "It's Who You Know" and "Challenger Sales" to promote efficient book understanding

Content Curation and Distribution
* Created and distributed curations on valuable information such as public cloud and AI documents across SAP Korea
* Analyzed and strategized on improving content distribution methods

This experience demonstrated my ability to drive organizational growth, implement successful learning initiatives, and effectively share knowledge within a large corporation.

Extended Customer advisory Management Growth Pillar associate

SAP is a global leader in enterprise software, specializing in areas like Digital Manufacturing and Supply Chain solutions. As an intern, I contributed to various aspects of the Digital Supply Chain division, focusing on content localization, event support, and team development.

My main duties:
* Translate Digital Manufacturing solution documents and videos into Korean
* Assist in webinar operations and demand generation for major events
* Support partner training in various SAP solutions
* Create onboarding materials for new team members
* Coordinate intern activities and provide event support

My Results:
Content Localization and Event Support
* Translated Digital Manufacturing solution documents and videos into Korean
* Created LinkedIn banners and Korean subtitles for showcase videos for Digital Supply Chain Innovation Day
* Assisted in operating webinars for Hannover Messe, generating demand through over 5 LinkedIn postings

Partner Training Support
* Facilitated partner training in Digital Manufacturing, Environment, Health & Safety, and Product Compliance
* Handled tasks such as Wi-Fi setup, question translation, and survey result analysis

Team Development
* Created a comprehensive 32-page team onboarding guide for future new hires

Event Coordination
* Served as Zoom coordinator for STAR intern bootcamp, facilitating smooth interviews for over 60 participants
* Participated in TeamViewer Experience Day, assisting with demo video translation and booth operations

Industry Knowledge Enhancement
* Attended and reported on relevant exhibitions including AW 2024, C2C 2024, and IT Show 2024

This experience showcased my ability to contribute to various aspects of a global technology company, from content localization to event support and team development.

Digital Supply chain customer advisory intern (Student Training And Rotation)

SAP's Customer Success Kick-Off Meeting (CSKOM) is an annual event that brings together employees and partners to align on strategies and celebrate successes. As an intern, I played a key role in enhancing the event experience through innovative activities and content creation.

My main duties:
* Collaborate with SAP partners to develop and execute creative activities for CSKOM 2024
* Lead the production of promotional content to showcase corporate culture
* Organize entertainment and cultural activities to boost participant engagement
* Implement interactive learning experiences for attendees
* Contribute to overall event planning and execution

My Results:
Innovative Content Creation
* Led the production of a 7.5-minute V-log capturing key moments and promoting corporate culture

High-Profile Entertainment Coordination
* Organized a live performance by renowned artist Baek Ji-young, catering to a diverse audience and enhancing event atmosphere

Cultural Engagement Activities
* Implemented interactive activities such as caricature drawing and traditional Korean games, boosting participant engagement

Interactive Learning Experience
* Facilitated an engaging quiz session using Mentimeter, adding an interactive learning component for attendees

Event Management Excellence
* Contributed effectively to the event's planning and execution, demonstrating strong project management and teamwork skills

This experience showcased my ability to create engaging content, coordinate diverse activities, and contribute to the success of a large-scale corporate event.

Event Coordinator intern → Successfully Executed Creative Activities for CSKOM 2024

SAP is a global enterprise software company that helps businesses manage their operations efficiently. As an intern, I contributed to the team with a deep understanding of SAP ERP and cloud solutions.

My main duties:
* Prepare and deliver comprehensive presentations on SAP ERP material management
* Summarize and present key insights on cloud solutions
* Participate in AI-related Proof of Concept (PoC) projects and document meetings
* Collaborate with the Value Advisory team to create customer reference documents
* Plan and execute entertainment events for digital application workshops

My Results:
Enhanced SAP ERP Material Management Expertise
* Delivered a comprehensive presentation improving the team's understanding and application skills

Demonstrated Cloud Solutions Proficiency
* Summarized and presented key insights on "The Case for Cloud," "Cloud Mindset," and "Cloud Security" in a concise one-page document to mentors

Contributed to Major AI Project
* Played a role in an AI-related PoC for a major company, contributing to strategic planning and execution

Achieved Strategic Collaboration Success
* Partnered with the Value Advisory team to create a detailed 23-page Customer Reference document
* Facilitated a major media and food conglomerate's adoption of SAP Products

Proved Event Management Capabilities
* Successfully planned and executed an engaging Entertainment event for a Digital Application Workshop

Special Achievement: Awarded the Learning for Dedication award for exceptional dedication and achievement within 6 months of tenure

Customer Advisory, Digital Application team intern

Chung ang University Office of International affiars

Chung-Ang University is a major university in Seoul pursuing internationalization. As a Global Ambassador, I focused on enhancing campus internationalization and improving the experience of exchange students.

My main duties:
* Manage the GLAM SNS page on the university's 'Everytime' platform
* Promote Global Ambassador Program events
* Design card news for exchange students
* Collect student feedback and propose expansion of the Global Community Center (GCC)
* Develop GCC programs and manage exchange student network
* Serve as MC at global seminars
* Perform routine office duties at the International Affairs Office

My Results:
Enhanced SNS Promotion Effectiveness
* Achieved 12 selections as hot posts for GLAM SNS page content

Successful GCC Expansion
* Based on student feedback, successfully doubled GCC space for a more comfortable environment

Large-scale Exchange Student Network Management
* Established and managed a KakaoTalk group chat for over 1,500 exchange students
* Effectively communicated essential information from the International Affairs Office

Effective Exchange Student Targeting
* Created attractive card news using Miricanvas and Mangoboard, tailored to exchange students' interests

Facilitated Cultural Exchange
* Served as MC at global seminars, bridging knowledge exchange between Korean and international students

This experience enhanced my skills in large-scale network management, effective communication, program development, and leadership in an international environment.

Global Ambassador → Expanded Global Community Center and Managed 1,500+ Exchange Student Network

Chung-Ang University is a prestigious institution in Seoul, South Korea. As a Residence Advisor for floors 13 & 14 of the Men's Dormitory, I was responsible for ensuring a safe, clean, and conducive living environment for approximately 130 residents.

My main duties:
* Manage and oversee approximately 130 dormitory residents
* Conduct regular inspections and maintain dormitory facilities
* Improve and streamline administrative processes
* Ensure compliance with dormitory regulations
* Coordinate special projects and distributions

My Results:
Enhanced Check-in Efficiency
* Improved the dormitory check-in process, reducing processing time by 30%
* Streamlined procedures by encouraging advance document preparation, simplifying form filling, and eliminating redundant surveys

Facility Management
* Conducted bi-weekly refrigerator inspections to ensure compliance with regulations
* Performed check-out inspections to verify proper room vacation
* Managed study rooms to maintain cleanliness and prevent asset misuse
* Conducted monthly hygiene inspections to ensure resident health and safety

Special Project Management
* Successfully distributed 10,000 masks from GEOYOUNG as a floor manager
* Optimized pallet loading and distribution strategies
* Gained insights into supply chain management and demand forecasting

This experience honed my skills in leadership, process improvement, and facility management while providing valuable insights into logistics and supply chain operations.

Residence Advisor 

Republic of Korea Army

The Republic of Korea Army is the largest branch of the South Korean military, responsible for maintaining national security and defense. As a soldier, I served at an Advanced Security Post, contributing to the protection of our nation's borders.

My main duties:
* Guard duties at an Advanced Security Post in Gangneung
* Lead and manage squad members as a Squad Leader
* Maintain operational readiness and security protocols
* Participate in training exercises and drills

My Results:
Rank Achievement
* Promoted to the rank of Sergeant, demonstrating exceptional performance and leadership

Leadership Excellence
* Served as Squad Leader for 3 months, exhibiting exemplary conduct and leadership skills
* Effectively managed and motivated squad members, ensuring high performance standards

Adaptability
* Successfully transitioned to the 53rd Brigade of the 22nd Division following the disbandment of initial Infantry Division

This military service experience honed my leadership abilities, adaptability, and commitment to duty, skills that are valuable in both military and civilian contexts.

Squad leader ->Achieved Sergeant Rank and Led Squad at Advanced Security Post

Life Goal: Become a shining light for us

Hello, My name is Brasley Byun. (Korean: 변재일) I am a proactive worker at SAP Korea management intern, helping SAP Korea run better.

I am dealing with CSR, Sustainability, Employee engagement, and the projects that the managing director needs help with.

I get most rewarded when my work and insights can be helpful for others.

My biggest achievements at work are:
* Orchestrated a high-profile 300-person event with Bayern Munich star Joshua Kimmich in just 2 weeks
* Led SAP Korea Q3 All Employee Meeting, introducing innovative '2 Minutes 2 Win' program for enhanced engagement
* Achieved 4.85/5 satisfaction score for Global Event Team onboarding, engaging 41 participants with creative activities

Outside of work, I enjoy reading books and organizing them using the SQ3R method. I'm also passionate about writing, which is why I frequently post on LinkedIn. My goal is to write essays that inspire fellow 20-somethings who are facing similar challenges.

For leisure, I love swimming on weekends, a skill I acquired just before starting my professional career.

I'm always open to meeting like-minded people in the world, so if you have a question, feel free to connect or send me a message!

Note: All blog posts, social posts and views are my own opinion and do not represent the opinions of my employer.

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