RollPros

Bridging the gap between innovative cannabis companies and automated pre-roll technology.

My passion for motorsports taught me that precision and performance matter – principles I bring to cannabis market development at RollPros. When I'm not at industry events or connecting with cannabis leaders, you'll find me at the track or exploring ways to optimize health and recovery.

At RollPros, I help cannabis manufacturers discover how our Blackbird pre-roll machine transforms production efficiency. Nothing beats seeing a client's face when they realize what's possible with the right automation.

Curious about elevating your pre-roll game? 

Let's connect at the next cannabis expo or hop on a call to explore how the Blackbird can revolutionize your operation.

Market Development Director

BEKHealth

BEKHealth Corporation is a company that provides an Human Verified AI-powered platform for the clinical trial industry. The platform helps life sciences and healthcare organizations find and recruit patients for clinical trials faster and more efficiently. It does this by using data from electronic medical records (EMRs), which contain more information than other sources. 

The platform also uses a special system to make the data consistent and compatible with different protocols. The platform can analyze data from over 43 million patients and over 300 clinical sites, and find more suitable candidates than other methods. BEKHealth aims to improve human health and well-being by making clinical research more accessible to patients.

New Business Development

Toastmaster Global

Toastmasters International is a nonprofit educational organization that teaches public speaking and leadership skills through a worldwide network of clubs. Headquartered in Englewood, Colo., the organization's membership exceeds 280,000 in more than 14,700 clubs in 144 countries. Since 1924, Toastmasters International has helped people from diverse backgrounds become more confident speakers, communicators, and leaders.

Public Speaker

Poseidon

Sales Professional

LeadMagic

Director of Campaigns

ZoomInfo

Global Sales Development Representative

Zeigler Automotive Group

Wholesale Manager

M&K Trailer Centers

Sales Representative for Wabash, East Mfg, Benson, Transcraft & Eager Beaver trailers

Sales Representative

Babbitt's Sports Center

Retail Salesworker

☀️19/30 | Market Development @ RollPros

Hi, I’m Kyle vanArtsen, a sales professional and entrepreneur who serves businesses with innovative GTM solutions.

I have over 10 years of experience in various sales roles, from retail salesworker to wholesale manager to global sales development representative. I’ve worked with companies of all sizes and industries, selling software solutions to SMBs and enterprises across healthcare, education, and transportation sectors.

I’m passionate about sales because I love learning new problems, creating value, and building long-lasting relationships. I’m also an avid student in sales and marketing who constantly seeks new knowledge and ideas.

Helping companies achieve their goals and drive profitable revenue growth isn't just a passion, it is in fact a way of life. I'm all about results, and I know what it takes to serve holistically in today's fast-paced business arena.

🌀 Kyle vanArtsen

Lead generation is broken.

Too many companies:

- Try to generate leads themselves, but fail
- Hire a lead gen agency with bloated retainers who can’t deliver

Lead generation as a whole is always changing, so unless you’ve got a dedicated team
on it (that knows what they’re doing) — you can expect to overpay for underwhelming
results.

That said, in 2025 — you don’t need to try to generate leads yourself, or pay an
outsized retainers for subpar work.

With Leadbird, you:

- Don’t pay for overpriced retainers
- Only pay per meeting-ready-lead we deliver
- Get the expertise of career outbound salespeople

We achieve this for you through:

- Targeted lead list building
- Domain + inbox set-up and warm-up
- Proven cold email copywriting principles
- Done-for-you cold email campaign management

Book a free demo from the link in my bio to join over 115 active clients getting
high-quality, meeting-ready-leads every single month.

Talk soon,
Nick

Nick Abraham

I'm excited to share that after 8 years of working closely to develop a relationship with this prospect, we've signed a lifetime agreement!

I send 2M+ cold emails and 1M+ LinkedIn DMs per month for 1,000+ active clients across Leadbird and Cleverly

Super excited to show off our new client portal that makes it far easier for clients to track replies!

Before, we had clients logging into Smartlead to check email replies, then switching to a LinkedIn inbox manager for DM responses, then tracking cold calls elsewhere.

The entire lead gen operation was fragmented across three interfaces that didn't really interconnect.

Clients would miss responses because they forgot to check one of the platforms. They'd get confused about which channel was performing better. 

The biggest sign of this was support tickets kept coming in asking where to find specific replies.

So, we effectively rebuilt our client portal, using MasterInbox as the common thread. Now when clients log in, they see everything in one feed (emails, calls, DMs) that looks completely native to our platform.

Most importantly, clients have commented on how much easier this is for them.

Not to mention, it helps us, too. We've eliminated ~80% of the "where do I find my replies?" support requests. 

As for performance, clients are responding to leads faster because they're not losing track of conversations across multiple tools.

We're rolling this out to all clients because the upgrade is that significant.

2025 was the hardest year in lead gen in a long time.

We saw:

- Scrapers everyone relies on get torched.
- Constant deliverability changes and struggles.
- More expensive infrastructure across the board.

It is, objectively, harder and more expensive to maintain the exact same outbound program today than it was in December 2024.

And though I'll never celebrate anyone going out of business, there is a bright side to all of this heading into 2026:

Because of how much harder and more expensive it is to maintain outbound programs at scale, a lot of agencies that were around this year won't be around next year.

This means:

1. Less crowded inboxes.
2. Less need for dramatic spam filter changes.

The point is, if you were able to weather the storm this year and will be around next year, I'd put my money on it being a little easier to generate results.

Agree or disagree?

LinkedIn

JSESSIONID

li_at

Talks about #b2bsales, #automation, #growthhacking, #outboundsales, and #systemsthinking

0 clients: We're gonna use Slack!
1-5 clients: Slack is awesome!
6-10 clients: Slack is awesome!
11-15 clients: Slack is awesome!
16-20 clients: Slack works.
21-25 clients: Slack is OK.
26+ clients: Get me off Slack.

My agency has 283 active clients. If we don't get to 1,000 by the end of 2026, I'll view the year as a failure. There are 3 things we need to do to get there:

LEVER 1 – Churn Reduction

We want to cut our churn in half.

Our sales team don't lie to prospects, but much of the churn does come from misaligned expectations around lead generation, so we are investing a lot in making that extremely clear up front.

LEVER 2 – More Time On Growth

This sounds obvious, but few people do it in practice. It's so easy to get caught up in day-to-day operations and not spend enough time on top of funnel activity.

There's so much more we could be doing (YouTube, ads, events, etc.) here.

LEVER 3 – Make Sure Our Team Levels Up

To serve 1,000 clients, we need to make sure our team is operating at all levels.

We had them at off-sites in Dubai and Cape Town in the past few months, and we'll do another one next year.

More tangibly, we are trying to get them more ingrained in lead gen overall.

We are asking them to go follow other leaders in the space and consume their content on a regular basis.

To me, this is an undeniable way to level up.

This comes off the heels of rebuilding our client portal and making it crystal clear and easy to operate. If you have any questions or want to see more on this, let me know.

New Client: We only want to target SDR Manager at companies with 20-50 employees.

Me: Got it. What about Sales Directors or Head of Sales? Those titles often do the same job at that company size.

Client: No, just VP of Sales. We've done our research and that's our exact ICP.

Me: I understand, but at 20-50 employee companies, you might find a lot of them don't have a SDR Manager specifically. 

They might have a Sales Director who handles everything

Client: We're confident in our targeting. SDR Manager only.

Me: Alright, we'll run it your way first.

2 weeks later

Client: We're only reaching 150 contacts per week and barely any responses. Can you increase volume?

Me: With SDR Manager only at your company size, there just aren't that many contacts available. 

Client: But SDR Manager are our ideal buyers.

Me: Right, but if there are only a few hundred SDR Manager in your target market versus 2,000 sales leaders total, you're limiting yourself to 5% of your potential audience.

Client: What do you suggest?

Me: Let's target by department and seniority instead. Sales department, manager level and above. 

You'll hit VPs, Directors, Managers - anyone making sales decisions.

2 weeks after the change

Client: We went from 150 contacts per week to 750, and our response rate actually went up. Turns out our best prospect so far is a Sales Director, not even a SDR Manager.

Me: Being super strict on job title for targeting is dangerous. Different companies call the same role different things.

Work off seniority and department instead.

you just know someone's sending this email this morning.

If I were in charge of business development at a local blue collar business like this and needed to win jobs with cold email, I would:

1. Scrape a list of local businesses with an office location.
2. Write the following email copy:

—

[name], just wanted to touch base. We're an HVAC company in the area at [address].

Curious - do you have a go-to person for any kind of AC/heating repairs?

—

You might get a couple of jobs from this, but that is not really the goal with this kind of work.

The "magic" is what happens after.

3. Enroll all positive replies into a weekly nurture sequence (case studies and value).

Do this locally for 90-120 days.

It's the most surefire way to make sure that when a business' AC/heating breaks, they think of you right away.

Scaled to thousands of businesses across a major metro area, you're looking at serious pipeline.

Plus, a VERY small portion (if any) of your competitors are doing this.

To that point, if your business or someone you know would benefit from a system like this, comment or DM me!

5% reply rate on a 500-contact list: 25 replies.

1% reply rate on a 10,000-contact list: 100 replies.

The 1% reply rate is an 80% drop in "performance", but provides a 300% increase in replies.

This is something I explained to prospects 5 years ago, and still do today: Most of your cold email “issues” can be fixed by sending more volume.

Sure, targeting has to be right, data has to be good, and deliverability has to be on point.

But if all those things are true and you aren’t maximizing the volume you’re sending, you are, by definition, leaving leads on the table.

Keep this in mind heading into 2026.

This cold email will never stop working.

It’s an example email that an agency or freelancer selling ad creative services can send to DTC brands.

Why I love it:

1. First line makes it sound like the rep was on their computer right then and there, even though it's of course just a dynamic variable.

2. The second line appears much more relevant and personal. You can either manually check this or set up some dynamic variable logic with scrapers to filter this. 

You basically just want to create a sense of FOMO in the prospect.

3. Extremely soft and valuable offer. Instead of asking for a call, we asked to make them sample creative.

4. Social proof as CTA. We conversationally mention a past result for a similar client.

What I love most about this is it can easily be adapted to many service-based offerings.

Rich people want deals, too.

Quite often, we tell clients that the best plan of action is to offer some type of free value in their cold emails.

Every so often, a client will reply that they don't want to offer free value up front in their cold email because that will simply attract low-quality leads who aren't actually interested in buying.

Though I get what they're saying, in reality, this couldn't be further from the truth.

Whether you run paid ads, referrals, partnerships, organic content, or a mix of all the above, you will get low-quality leads no matter what.

So, using this as an excuse to not use a certain cold email tactic that will certainly drive more interest is detrimental to begin with.

Not to mention: Rich people want deals too.

We have $100M companies we work with whose heads of growth signed with us because we offer performance-heavy deals.

These are companies that have raised hundreds of millions of dollars, and could of course pay massive retainers, but are still actively shopping for the best deal possible (rightfully so).

 If we refused to offer free value or work on performance to them, there’s a strong chance we would’ve lost those deals to agencies that did.

In short: Giving away value will serve you better in the long-run, and concerns about lead quality aren’t totally valid.

Hyped to share Cold Email Hater Wrapped 2025!

What do you think I missed?

If you trusted skeptics, you’d believe cold email is dead.

If you trusted data, you’d have more meetings on your calendar.

If you trusted skeptics, you would believe that the “quick question” subject line doesn’t get replies.

If you trusted data, you would see it's consistently in the top 3 performers at scale.

If you trusted skeptics, you would never give away free value in a cold email.

If you trusted data, you would know this yields more high-quality leads than not doing it.

If you trusted skeptics, you'd believe that LinkedIn DMs don't work anymore because they’re “too crowded”.

If you trusted data, you’d know this platform is incredibly underrated.

The list goes on.

Don’t listen to people who don’t have skin in the game.

Subject: quick question.

Line 1: Relevance / Observation

Example: John, saw you have 4 open roles for SDRs and AEs.

Line 3: Offer + social proof. 

Example: Curious, have you considered working with an agency instead?  

Only asking because ABC company was in the same spot, and we helped them hit their pipeline goals with no ramp up, training period, salary, benefits, etc.

Line 4: Soft CTA.

Example: Can I show you how we did it?

The subject line isn't the problem.

What comes after it is.

"We already emailed them"

That's EXACTLY why you should be emailing them again.

At any given point, roughly 3% of decision makers in your TAM are actively looking for your solution.

That means even if you do everything right with your lead gen efforts, a good portion of your TAM simply won't buy right then and there (see: “email me next year” replies).

From there, you're given two choices:

1. Mark them as permanently "not interested" and move on.
2. Re-market to them with new messaging every 30 days from there on out.

If you mark leads that don't want to buy right now as "permanently not interested," you will eventually run through your TAM.

If you reach out to leads who don't want to buy right now, every 30 days with fresh messaging, you will be top of mind when they do want to buy.

This is also why it's effectively impossible to burn a relatively large TAM. (Taylor Haren does a great job of explaining this).

The point is, don't be scared of holding on to the same leads. Just make sure your offer is strong, and the messaging is unique each time.

$4,300,105.41 in Peak Annual Pipeline for Fyxer AI as they went from $1M to $10M ARR in five months. Sending 12.4M+ cold emails and processing 76M+ Clay enrichments per month. Generated 42% Rev for RB2B in 2024.

My new favorite interview question: How do you use ChatGPT day-to-day in your role?

How a candidate answers reveals a lot more than might meet the eye. 

In short, you can get a sense of their agency and problem-solving ability by how they use it.

A bad answer might be surface-level, such as “basic summarization, quick Google-able questions”, etc.

A good answer, on the other hand, would lean more towards working through problems they encounter in the role before escalating the issue to another human on their team.

A common startup mantra is to “not ask Google-able questions”.

ChatGPT has taken it a step further: All problems should be attempted to be solved with it before taking up another human on the team’s time.

In my view, hiring for people proficient and aware enough to try to solve their own problems with the tools they have available will never do you wrong.

We sent 20,466,331 cold emails this year.

Here are the top 4 things I learned about getting positive replies:

1. High-Effort Enrichment = More Replies

The more high effort items you do, the more your response rate grows.

Ex: Waterfall enrichment after typical enrichment to capture addresses that don't get emailed as much.

2. Manage Campaigns On A Per-Offer Basis

Evaluate campaigns against client-specific averages, NOT agency-wide averages.

A "bad" campaign for a strong offer can be a great one for a weaker offer.

You have to judge based on the right dataset.

3. No-Brainer Campaigns Win

Obvious, but true. Even if you can't think of a crazy good offer, you can give away something your ICP truly wants and run it as a lead magnet campaign.

These campaigns will always outperform others.

4. Unique Angles >

It's in your best interest to learn how to run the following campaigns continuously and in the background:

- Scrape job postings and email decision-makers pitching your services

- Identify, enrich, and email website visitors

- Email people who engage with your/a competitor’s content

- Email companies who use a certain piece of tech that you can tie to your offering

- Scan for department size and triangulate if the prospect company likely has someone handling the service you help with.

 If you have any questions, let me know!

How to speed run your agency to $0:

- Ignore net margins
- Skip IQ tests when hiring
- Optimize for top line revenue
- Underpay team until you can't
- Build no processes before scaling
- Work with clients with bad offers
- Hire before you understand the role
- Put all revenue on performance services
- Manage 15+ people with no system in place

Anything else you'd add?

This cold email will never stop working.

It can be easily adapted to other offers because the fundamentals are perfect.

Here’s why:

1. Relevant opener.

Even though this is obviously automated, it appears as if the seller is handwriting it after going on their site. 

To be clear, you have to prove this with the next step for it to be believable.

2. Hyper-specific variable call-out that is custom to each prospect. 

This is where you will win or lose prospects. If you do it properly (do your research / automate research properly), you're golden.

3. Simple transition to social proof.

This is fairly standard but definitely needed to prove your competence.

4. Soft CTA offering something of value to the prospect.

The email is relatively simple but hits all the points you need it to hit. I strongly recommend trying it out, and comment if you have any questions.

It's "email me next year" season. Deals will be harder to come by, but 1 positioning switch can certainly help you close more this month:

If you're selling anything to do with lead generation or marketing, when you get this objection, reply with something to the effect of:

“I’m happy to reach out in January, but these things do take time.  

Pipeline for January gets built in December. So we can reach out then, but we'd effectively be building pipeline for February at that point if you want to proceed."

This won't help you close at 100%, but it will certainly make prospects stop and think.

Not to mention, most services with vendors have a lead time between signature and first value. There's onboarding, ramp up, etc. 

You want to make it clear that it's a more prudent decision to start earlier than later if they have shorter-term goals.

If you have any different tips on doing this, drop them in the comments.

taplio

The Battle

🌀 Kyle vanArtsen

Nick Abraham

Followers

Posts

Engagements

Likes

Performance ScoreNick Abraham's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

🌀 Kyle vanArtsen

Nick Abraham

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nick Abraham's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNick Abraham's LinkedIn Performance