RollPros

Bridging the gap between innovative cannabis companies and automated pre-roll technology.

My passion for motorsports taught me that precision and performance matter – principles I bring to cannabis market development at RollPros. When I'm not at industry events or connecting with cannabis leaders, you'll find me at the track or exploring ways to optimize health and recovery.

At RollPros, I help cannabis manufacturers discover how our Blackbird pre-roll machine transforms production efficiency. Nothing beats seeing a client's face when they realize what's possible with the right automation.

Curious about elevating your pre-roll game? 

Let's connect at the next cannabis expo or hop on a call to explore how the Blackbird can revolutionize your operation.

Market Development Director

BEKHealth

BEKHealth Corporation is a company that provides an Human Verified AI-powered platform for the clinical trial industry. The platform helps life sciences and healthcare organizations find and recruit patients for clinical trials faster and more efficiently. It does this by using data from electronic medical records (EMRs), which contain more information than other sources. 

The platform also uses a special system to make the data consistent and compatible with different protocols. The platform can analyze data from over 43 million patients and over 300 clinical sites, and find more suitable candidates than other methods. BEKHealth aims to improve human health and well-being by making clinical research more accessible to patients.

New Business Development

Toastmaster Global

Toastmasters International is a nonprofit educational organization that teaches public speaking and leadership skills through a worldwide network of clubs. Headquartered in Englewood, Colo., the organization's membership exceeds 280,000 in more than 14,700 clubs in 144 countries. Since 1924, Toastmasters International has helped people from diverse backgrounds become more confident speakers, communicators, and leaders.

Public Speaker

Poseidon

Sales Professional

LeadMagic

Director of Campaigns

ZoomInfo

Global Sales Development Representative

Zeigler Automotive Group

Wholesale Manager

M&K Trailer Centers

Sales Representative for Wabash, East Mfg, Benson, Transcraft & Eager Beaver trailers

Sales Representative

Babbitt's Sports Center

Retail Salesworker

☀️19/30 | Market Development @ RollPros

Hi, I’m Kyle vanArtsen, a sales professional and entrepreneur who serves businesses with innovative GTM solutions.

I have over 10 years of experience in various sales roles, from retail salesworker to wholesale manager to global sales development representative. I’ve worked with companies of all sizes and industries, selling software solutions to SMBs and enterprises across healthcare, education, and transportation sectors.

I’m passionate about sales because I love learning new problems, creating value, and building long-lasting relationships. I’m also an avid student in sales and marketing who constantly seeks new knowledge and ideas.

Helping companies achieve their goals and drive profitable revenue growth isn't just a passion, it is in fact a way of life. I'm all about results, and I know what it takes to serve holistically in today's fast-paced business arena.

🌀 Kyle vanArtsen

Kellen Casebeer

Helping companies find Message-Market-Fit | Founder @ The Deal Lab | Smartlead Certified Partner | Clay Certified Expert

Obsessed with speed to value.

The #1 revenue struggle that most companies face is their inability to consistently & repeatably generate pipeline that converts into stable revenue.

I’ve built a systematic way of dividing a market, identifying where your buyers are within it, and rapidly testing messaging against those segments in the pursuit of Message-Market-Fit.

For less than the cost of an SDR I can run cold outbound campaigns (phone and/or email) on your behalf and establish what works vs what doesn't.

10x the volume, 10x the quality, and 10x the rate of learning vs doing it yourself or hiring a jr sales rep to try.

I do this through my company, The Deal Lab.

We are a proud Smartlead Certified Partner, which means the #1 tool for people building businesses like ours has recognized us for our excellence in the space.

If you’re considering building an outbound program, or have one that isn’t performing like you wish it would - give me 30 minutes to change your perspective & I guarantee you’ll want to find ways we can keep the wins rolling together… people often remark that they're stunned what I'll do for free and confused why I don't paywall my helpfulness.

When I'm not running my business, I also hangout in the free communities that I have built for digital sellers & side hustlers with the goal of being everything I wanted ((and needed)) but didn't have access to earlier in my career.

I'm also really into submission grappling ((BJJ)), holistic health, lifting weights, and taking Lindy walks in the California sunshine with my beautiful family.

If you're a sales rep, sales leader or Founder with questions or looking for support on something - drop me a DM 🤠 I love chopping it up and solving problems with my fellow sellers ❤️

Founder

Message-Market-Fit is when you know exactly what to say in your prospects’ own language to book consistent outbound meetings with them.

We’ll help you find it for less than the cost of an SDR.

Then we’ll either keep running our systems and booking calls for you, or we can build & train your in-house team on exactly how we do it.

Chosen as 1 of 25 Smartlead Certified Partners.

I keep getting the same LinkedIn outbound questions, so this weekend I finally wrote down how I actually think about it.

Not a growth guide or tactics or hacks.

Instead here is the mental model we use at The Deal Lab when LinkedIn is part of an outbound system (with or without email and phone).

It covers things like:

• the only few LinkedIn motions I actually use
• why your market’s responsiveness matters more than your idea of clever copy
• how different sending profiles do most of the work before a message is even sent
• how we think about limits, automation, and risk (yes, PEDs included)
• why consistency beats intensity every time

This is the same framework we use when helping teams run LinkedIn outbound at scale, including inside tools like HeyReach.io.

If LinkedIn is part of your GTM motion, this might be useful.

Link in the comments.

(Btw, if you find it useful - reposting or sharing your own take would genuinely mean a lot.)

Contact sourcing has gone through a quiet evolution.

It started with single data tools. You’d run searches, export lists, and work from there.

Then teams began scraping those tools and layering on waterfall enrichment to improve coverage and accuracy. That became the standard workflow for a while.

Now the next step is happening. Waterfall and enrichment platforms are starting to support list origination directly across their data sources, instead of relying on scraped inputs.

That’s how we’re using BetterContact today. We originate lists inside the platform, then decide how and where to activate the data downstream.

It doesn’t replace every tool in the stack, but it does change where list building starts.

If you’re thinking through how your sourcing workflow should evolve or have questions about contact finders, happy to share what we’re seeing and how we’re using this in practice.

Today I gave this 101 slide presentation in 27 minutes (including the 4ish spent on Q&A)

Use as is helpful; no password, no gatekeeping, no comment for a DM... just slides and GTM philosophizing by yours truly 😈

taplio

The Battle

🌀 Kyle vanArtsen

Kellen Casebeer

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taplio

The Battle

🌀 Kyle vanArtsen

Kellen Casebeer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kellen Casebeer's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKellen Casebeer's LinkedIn Performance