☀️19/30 | Market Development @ RollPros

I’ve built my career in sales and business development by doing the work most people avoid: prospecting, building relationships from scratch, and staying consistent long after the first “no.”

Over the past decade, I’ve worked across manufacturing, healthcare, motorsports, and other B2B environments where trust, follow-through, and real conversations matter more than slick decks. I’ve built pipeline, grown accounts, supported dealer and partner networks, and learned how to navigate complex buying groups without losing momentum.

I believe a “no” is rarely the end of a conversation. More often, it’s an opportunity to add value, understand timing, and leave the door open for the right moment. That mindset has helped me stay disciplined with outreach, resilient in the field, and focused on long-term relationships rather than quick wins.

I’m at my best in roles where I can own my territory or accounts, show up face to face, and be accountable for results. I enjoy working with business owners and operators, asking good questions, and connecting solutions to outcomes that actually move the needle.

Right now, I’m open to sales, business development, account management, and field-based roles with teams that value integrity, effort, and relationship-driven growth.

If you’re building something meaningful and believe sales is still a people business, I’m always open to a conversation.

🌀 Kyle vanArtsen

Great memories watching Ralph Sheheen  call SX races back in the day

Kyle vanArtsen 

Business Development & Sales Leader | New Logo Growth | Corporate Branding

Motorsport/Fighting Reporter of Sports Business Journal

FOX Sports is bringing back the old SPEED brand with a new racing-focused video podcast that will appear on the FS1 TV channel with Kevin Harvick and Will Buxton.

Hard work all week.

--

So when it’s time to play, we play hard.

Big thanks to Kenny and that absolute beauty of a #Suzuki for adding some throttle therapy to the feed.

--

Hammer Down.

📸 : Vital MX

Founder at Zevenue | Smarter Outbound

Zevenue builds growth engines for B2B tech companies. We help Sales and Growth teams build your best outbound campaigns and scale them, while deploying AI workflows so your reps spend less time researching and more time closing. 

Reach out to me to learn more about 

• what a 2025 outbound strategy looks like
• how to deploy AI for your GTM efforts
• level up your tech stack
• build content for your sales team
• get your sales team to land in the primary inbox again
• or make the most of your CRM.

Yusuf Ahmed 🧪

Thoughts on getting Claude Code to work for GTM

Last year, the question was "when will models become smart enough?"

Then o3 happened

Now it's about context

"2026 is about going from being intelligence-constrained to context-constrained" - Mike Murchison

The #1 skill you need to make the most of Claude Code for GTM is Context Engineering

Claude Code can handle any GTM task you throw at it

The bottleneck is whether it has the right context at the right time

GTM is different from using Claude Code for engineering --
your context can come from several tools

It is NOT enough to just connect your entire CRM to ChatGPT like you may have tried last year

Some things that will help:

1.  Well-written CLAUDE.md file. 

2. Skills for every part of your process

3. Not trying to stuff everything into your context window

4. APIs over MCP when you can

I’m going to share breakdown videos of how we do this at Zevenue, and what the future of GTM looks like

📷 from the Claude Code Toronto event on Wednesday. Thanks Saurabh Suri and Robleh Jama for organizing!

Founder at Zevenue | Modern GTM Architect

I spent ten years writing cold emails - here's what Claude Code taught me about GTM.

Code beats humans for most GTM work. Even creative stuff.

But isn't writing an art?

A great email from a BDR is far more formulaic than you think.

It’s not actually about writing. There are 3 steps that have to be done well. 

1. Find something specific about the prospect or their company (a signal) 

2. Connect the signal to a problem your product solves (a bridge)

3. Express it naturally with no pitch (voice)

𝘕𝘰𝘵𝘦: 𝘮𝘰𝘴𝘵 𝘈𝘐-𝘸𝘳𝘪𝘵𝘵𝘦𝘯 𝘦𝘮𝘢𝘪𝘭𝘴 𝘴𝘶𝘤𝘬 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘵𝘩𝘦𝘺 𝘤𝘢𝘯’𝘵 𝘨𝘦𝘵 𝘨𝘰𝘰𝘥 𝘴𝘪𝘨𝘯𝘢𝘭𝘴 𝘵𝘰 𝘴𝘵𝘢𝘳𝘵 𝘸𝘪𝘵𝘩, 𝘴𝘰 𝘵𝘩𝘦𝘺 𝘥𝘦𝘧𝘢𝘶𝘭𝘵 𝘵𝘰 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘭𝘪𝘬𝘦 “𝘏𝘦𝘺! 𝘐 𝘴𝘢𝘸 𝘺𝘰𝘶 𝘢𝘳𝘦 𝘵𝘩𝘦 𝘝𝘗 𝘰𝘧 𝘌𝘯𝘨𝘪𝘯𝘦𝘦𝘳𝘪𝘯𝘨 𝘢𝘵 𝘊𝘰𝘮𝘱𝘢𝘯𝘺 𝘟”. 𝘖𝘳 “𝘏𝘦𝘺! 𝘐 𝘴𝘢𝘸 𝘺𝘰𝘶 𝘢𝘭𝘴𝘰 𝘸𝘦𝘯𝘵 𝘵𝘰 𝘜 𝘰𝘧 𝘛!” 𝘛𝘩𝘦𝘯 𝘳𝘢𝘯𝘵 𝘢𝘣𝘰𝘶𝘵 𝘵𝘩𝘦𝘪𝘳 𝘱𝘳𝘰𝘥𝘶𝘤𝘵. 𝘛𝘩𝘦𝘯 𝘨𝘦𝘵 𝘪𝘮𝘮𝘦𝘥𝘪𝘢𝘵𝘦𝘭𝘺 𝘣𝘭𝘰𝘤𝘬𝘦𝘥 𝘢𝘯𝘥 𝘴𝘢𝘺 𝘤𝘰𝘭𝘥 𝘦𝘮𝘢𝘪𝘭 𝘥𝘰𝘦𝘴𝘯’𝘵 𝘸𝘰𝘳𝘬 :( 

With Claude Code, you can 
-- run step 1 more effectively (custom enrichment). 
-- run step 2 more clearly because you’ve built a powerful context repo over time
-- step 3 can already access all your best-performing copy + outbound results over time

This is a pipeline. Coding was invented for pipelines. 

𝐓𝐡𝐢𝐬 𝐞𝐱𝐭𝐞𝐧𝐝𝐬 𝐰𝐚𝐲 𝐛𝐞𝐲𝐨𝐧𝐝 𝐰𝐫𝐢𝐭𝐢𝐧𝐠 𝐞𝐦𝐚𝐢𝐥𝐬. 

So much of the work your sales team does is information manipulation - 

filtering leads, enriching accounts, scoring them, routing to AEs, updating to CRM, drafting sequences.

Code is the most powerful way to manipulate information

You don’t want a human toggling between LinkedIn, a company website, a Google search, and a CRM entry like I did back when I was an SDR

(I literally had a five-minute timer to do this for each prospect)

A script can do this in seconds for 𝘵𝘩𝘰𝘶𝘴𝘢𝘯𝘥𝘴 of records. Your SDRs should be on the phone instead
 
2 years ago, having an army of engineers building custom data pipelines for your GTM team would have been inaccessible for most

This was reserved for VC-backed orgs with massive budgets that could funnel engineering resources to work on sales. Or teams that were lucky to have sales leadership that understood GTM engineering early on.

Now, a single GTM engineer with Claude Code can direct that same work in plain English. 

𝐁𝐮𝐭 𝐜𝐨𝐝𝐞 𝐚𝐥𝐨𝐧𝐞 𝐢𝐬𝐧'𝐭 𝐭𝐡𝐞 𝐮𝐧𝐥𝐨𝐜𝐤 𝐟𝐨𝐫 𝐂𝐥𝐚𝐮𝐝𝐞 𝐂𝐨𝐝𝐞. 𝐂𝐨𝐧𝐭𝐞𝐱𝐭 𝐢𝐬 𝐭𝐨𝐨.

I ran out of character limit so can’t post the full thing :( will share (the longer) part 2 tomorrow about context, and agents vs. workflows

I hated rebuilding the same campaign logic again and again. 

You don’t need to in Claude Code.

This is part 2 of “Why Claude Code for GTM". Part 1 linked at the bottom. 

Claude Code remembers everything you build and gets better over time
Like an actual employee would

Everything runs in a local folder on your laptop

You drop in your closed-won call transcripts, ICP docs, sales methodology, campaign history, etc. It reads all of it and references it in every future session.

Campaign 1: You explain everything
Campaign 2: It already knows
Campaign 5: It's making suggestions you didn't think of because it's cross-referencing patterns across your work

This is what compound engineering (h/t Dan Shipper Kieran Klaassen) looks like in GTM

This is also what puts Claude Code in a completely different league than ChatGPT

Memory in chat tries to remember every single fact about you. Your Q1 plans, your diet, your relationship issues, all on one sheet. 

Claude Code on the other hand works as a local file system. 

So when you generate a new campaign, it goes to your file about that specific persona, checks your outbound data to see what worked for that audience, references your email framework, and checks signals against your enrichment to find the right hook. 

Chat = a single sheet of paper with everything about you
Claude Code = unlimited filing cabinet, organized by project, improves every time you use it

This is made more relevant when we switch from workflows to agents. 

We love workflows in GTM - Clay tables, scrapers, Apollo exports, n8n flows

Workflows are pretty, but they don’t know you. They just execute a set of steps. 

An agent looks at an account and decides which enrichment steps to run based on what it knows.

Example:

Workflow: runs the same 8 steps on a 10-person startup AND a 10K employee enterprise

Agent: pulls 10-K filings for the enterprise, but checks job postings for the startup instead because it recognizes the difference

Note: your n8n workflow with an API call is NOT an agent, despite what you may read on LinkedIn

A single GTM engineer now has insane leverage.

Anyone who’s worked inside a sales org knows how long it can take to go from idea to launch. 

Between Marketing, Rev Ops, SDRs, and leadership input, new ideas can take weeks to go from idea → enrichment → sync → messaging → launch. One leveraged GTME can do this in an afternoon and tweak it faster. 

Vercel is an example of an org that works this way. See Lenny Rachitsky podcast on Vercel GTM, or Drew Bredvick's content to see how they get this to work.

For anyone with sales/marketing chops and technical enough to get their hands dirty, this is the most fun GTM has ever been ⚡

Tomorrow I’m going to share my screen getting campaign work done in claude code vs. chatgpt to illustrate this point further

Part 1 of this post: https://lnkd.in/gan5ms5H

taplio

The Battle

🌀 Kyle vanArtsen

Yusuf Ahmed 🧪

Followers

Posts

Engagements

Likes

Performance Score🌀 Kyle vanArtsen's LinkedIn Performance

Performance ScoreYusuf Ahmed 🧪's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

🌀 Kyle vanArtsen

Yusuf Ahmed 🧪

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}🌀 Kyle vanArtsen's LinkedIn Performance

Performance ScoreYusuf Ahmed 🧪's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance Score🌀 Kyle vanArtsen's LinkedIn Performance