RollPros

Bridging the gap between innovative cannabis companies and automated pre-roll technology.

My passion for motorsports taught me that precision and performance matter – principles I bring to cannabis market development at RollPros. When I'm not at industry events or connecting with cannabis leaders, you'll find me at the track or exploring ways to optimize health and recovery.

At RollPros, I help cannabis manufacturers discover how our Blackbird pre-roll machine transforms production efficiency. Nothing beats seeing a client's face when they realize what's possible with the right automation.

Curious about elevating your pre-roll game? 

Let's connect at the next cannabis expo or hop on a call to explore how the Blackbird can revolutionize your operation.

Market Development Director

BEKHealth

BEKHealth Corporation is a company that provides an Human Verified AI-powered platform for the clinical trial industry. The platform helps life sciences and healthcare organizations find and recruit patients for clinical trials faster and more efficiently. It does this by using data from electronic medical records (EMRs), which contain more information than other sources. 

The platform also uses a special system to make the data consistent and compatible with different protocols. The platform can analyze data from over 43 million patients and over 300 clinical sites, and find more suitable candidates than other methods. BEKHealth aims to improve human health and well-being by making clinical research more accessible to patients.

New Business Development

Toastmaster Global

Toastmasters International is a nonprofit educational organization that teaches public speaking and leadership skills through a worldwide network of clubs. Headquartered in Englewood, Colo., the organization's membership exceeds 280,000 in more than 14,700 clubs in 144 countries. Since 1924, Toastmasters International has helped people from diverse backgrounds become more confident speakers, communicators, and leaders.

Public Speaker

Poseidon

Sales Professional

LeadMagic

Director of Campaigns

ZoomInfo

Global Sales Development Representative

Zeigler Automotive Group

Wholesale Manager

M&K Trailer Centers

Sales Representative for Wabash, East Mfg, Benson, Transcraft & Eager Beaver trailers

Sales Representative

Babbitt's Sports Center

Retail Salesworker

☀️19/30 | Market Development @ RollPros

Hi, I’m Kyle vanArtsen, a sales professional and entrepreneur who serves businesses with innovative GTM solutions.

I have over 10 years of experience in various sales roles, from retail salesworker to wholesale manager to global sales development representative. I’ve worked with companies of all sizes and industries, selling software solutions to SMBs and enterprises across healthcare, education, and transportation sectors.

I’m passionate about sales because I love learning new problems, creating value, and building long-lasting relationships. I’m also an avid student in sales and marketing who constantly seeks new knowledge and ideas.

Helping companies achieve their goals and drive profitable revenue growth isn't just a passion, it is in fact a way of life. I'm all about results, and I know what it takes to serve holistically in today's fast-paced business arena.

🌀 Kyle vanArtsen

Growth Today

Say something relevant to each and every prospect by leveraging the latest technology so you can focus on the big picture.✌

Co-Founder

Clay

Giving a human voice to your dream campaigns and enriching the s** out of your CRM -- DM me for information, love to tell you about it.

😎 Certified Enterprise Agency Partner | Investor in Clay

Plobal Apps

Built and managed programmatic ads & intent-based programmatic outbound generating 75% of the company pipeline.

Expanded our merchant base in North America, providing value using push notifications to triple conversions of email and SMS. We currently serve over 4k+ businesses like Steve Madden, Greats, and FOREVER 21.

Head of Growth Marketing

Recart

Built the entire marketing, growth ops, and outbound motion from the ground up.

- Built a huge partner marketing program: 15+ most well-known Shopify agencies & tech partners promoted Recart
- Built the Outbound motion from scratch, driving demos without any reps lifting a finger.  
- Built Growth Ops from scratch: lead routing, lead qualification, account enrichment, attribution reporting [Clearbit, LinkedIn Ads, Facebook Ads, Webflow, Zapier, Hull, HubSpot, Datanyze, Segment, Woodpecker, Dropcontact, CaptainData, Crossbeam]
- Drove product/brand marketing end-to-end: email copywriting, content creation (ads, social, partners, ebooks), webinars + managed creators
- Lead Paid media: Facebook, LinkedIn, and Shopify Ads + 3rd parties

Head Of Marketing

Product Marketing Manager

Wagelix

Wagelix provides a payroll as a service for income streaming, providing financial wellbeing for every frontline employee. Make work more rewarding for your people, with the financial wellbeing platform built around pay.

CEO & Co-founder

Vodafone

Built & drove dozens of acquisition campaigns in TV, OOH, and digital channels and designed & marketed new portfolio launches in the EU. Worked & coordinated 30 people across 5 teams (partnership, product, sales, CSM, brand). See a few of my TV commercials below.

New portfolio customer acquisition: 25% YOY growth
Promotional campaigns: +50% yearly CAPEX saving, 35% daily sales attribution
Upselling campaigns: 10k users at highest ARPU, 5+ NPS

Segment Marketing Manager

Managed mid-market & high-value subscription packages & portfolio. Vodafone is the #2nd biggest telco provider in Hungary.

Mid-Market Segment Marketer

High-Value Segment Marketer

Build integrated campaigns and digital programs for doctors. Hold enablement for activation: 52k+ most well-known doctors were active on our platforms.

Digital Marketing

Stamford Global

Built entire Ops strategy & processes for streamlined lead generation. We were organizing one of the biggest HR events across the globe.

Growth Marketer

Certified Clay Expert & Agency owner | I'll help you build a scalable outbound engine that gets meetings booked on autopilot in the next 180 days | Visit Youtube: @growth-today to see how

Growth shouldn’t feel random.

Most of the B2B companies hit the same walls:
Inbound leads that don’t convert

Outbound that burns reps out without results

Partnerships that look good on paper but never drive pipeline

A CRM full of noise instead of reliable data


I’ve seen it across founders, sales leaders, and marketing teams. The problem isn’t effort, it’s the lack of a repeatable, scalable GTM system.
That’s what we build at Growth Today.

Instead of disconnected tools or random campaigns, we design and implement repeatable GTM engines across sales, marketing, and partnerships that…

✅ Enrich and qualify data
✅ Activate inbound leads into real opportunities
✅ Automate outbound prospecting
✅ Keep CRMs clean and reliable
✅ Orchestrate multi-channel campaigns
✅ Make BDR teams more effective or fully replace them
✅ Align marketing + partnerships with sales for compounding growth

Recent wins:

 → Built a clean, automated CRM that doubled conversion rates
 → Launched a content-driven demand gen engine that 3x’d inbound lead quality
 → Systematized partner outreach → pipeline from alliances grew 40% in 6 months

Growth doesn’t come from more outreach or more tools.
It comes from building the right system once and scaling it.
If you’re a B2B founder or revenue leader serious about building predictable pipeline, let’s connect.

Book your call: https://calendly.com/growth-today/intro-meeting

Brigitta Ruha

The #1 sales skill nobody trains for… 

It’s objection handling.

- We train reps on the product
- We train them on pitches
- We even train them on cold calls

But when the prospect talks about not having a budget or not the priority right now…

Most freeze or worse, they push harder and lose the deal.

Objections aren’t rejection, they’re requests for better framing

And if your team isn’t equipped to hear that, you’re leaving most of the pipeline on the table.

So, I have built the objection handling Guide, which includes:

✅ Why objections happen (and what they really mean)
✅ The exact tactics top teams use to flip them
✅ How to turn ‘no’ into curiosity → into meetings → into revenue

If you want the high-resolution PDF…

- Liked the post

- Drop ‘Objections’ in the comments and I’ll send it your way

(Make sure we are connected 😉)

Co-Founder @Growth Today | We Build Repeatable GTM Engines Across Sales, Marketing & Partnerships 🚀

I used to spend hours patching together tools for sales outreach… and still felt like I was missing half the picture

This year, I tested a bunch

And here are the 10 that actually made my workflow smoother in 2025 👇

1. Icypeas
2. Prospeo.io
3. Clay
4. Saleshandy
5. Maildoso
6. Copywise Inc.
7. LGM For Sales & GTM
8. Close
9. Superhuman
10. Humantic AI

These tools made me enjoy the process again

If you are struggling with your tools tack… maybe one of these will help you 😉

You're not bad at outbound, you just have bad data.

I've seen it happen over and over.

- Best teams          
- Solid messaging
- Good sequencing

And still, crickets 🤷

The problem is that they are working with outdated contacts

→ Incomplete buying committees
→ Only C-suite emails when the real champion is in RevOps

And then they blame the strategy or the messaging for this

Nah, the foundation was broken from the start

If your data's wrong, nothing else matters.

So, it's better to use the right tool instead of doing guesswork

For prospecting into SaaS companies, I prefer saasyDB and here’s the reason behind it

- Re-researches companies fresh
- One credit = entire company unlocked
- Finds people beyond C-suite

Pretty good tool and it solved our specific pain points too 😅

Swipe the carousel to explore why outbound fails at the data stage and how to fix it

WHY MOST SAAS OUTBOUND FAILS 

I almost gave up cold calling.

When I first thought about adding cold calling into my GTM strategy, I was convinced it was dead.

Everyone said, “Nobody picks up anymore.”

And honestly… my first attempts proved them right

- Random lists
- No follow-up

Just hang-ups and silence 😅

But then I learned that cold calling is not the problem

The problem is the system behind it

When you have:

→ A clear, repeatable framework
→ Reps who feel trained and confident
→ Lists that are researched and targeted
→ A balance of quality and volume
→ And a follow-up process across different channels…

Cold calling actually works

But the only difference comes down to whether your team is ready for cold calling or not

Whether they have the right foundation in place or not

That’s why I am sharing 5 signs that tell you if you are ready for a cold call or not

Swipe the carousel to learn about them →

Read this and tell me which sign you loved the most 😉

HOW TO TELL IF YOU'RE READY FOR COLD CALLING 

Stop letting your CRM ruin sales

I’ve seen this happen too many times (yup, it happened to us too 🙂)

You bring someone in to simplify things…

But instead?

More tools. more tabs, and more steps.

And somehow less clarity

When the setup doesn’t fit your workflows, reps stop trusting the data

- Forecasts turn into educated guesses
- Pipeline reviews feel more like therapy sessions than strategy calls

But the best part here is… A CRM doesn’t have to be a headache

When designed around your team’s way of working and everything changes

✅ Connected stack
✅ Clean, usable data
✅ Training they understand
✅ Growth that speeds up

So tell me, what’s the messiest CRM situation you have run into

YOUR CRM IS MESSIER NOW THAN BEFORE YOU HIRED THEM

Your competitors aren't better at sales

They just see signals you're missing

Just think about it, someone raises $10M. 

- Starts hiring for your exact ICP role
- Visits your competitor's pricing page twice in one week

and you find out... never. or way too late.

On the other hand another rep saw all of that in real time and already booked the call.

That gap is visibility

Most of the time reps will be guessing when to reach out

Instead of guesswork they need to start with warm signals.

So we mapped out the exact AI tools that catch these signals for you:

1️⃣ Buyer signals 

→ Clay, 6sense, Apollo

2️⃣ Company signals 

→ Crunchbase, Owler - A Meltwater Offering, Sales Navigator

3️⃣ Hiring signals 

→ Clay + Apify, truebase

4️⃣ Product & tech signals 

→ BuiltWith, TheirStack, Datanyze

5️⃣ Social & engagement signals 

→ PhantomBuster, Taplio

6️⃣ Trigger → action stack 

→ Make, Zapier, HubSpot

Reach out to the right person at the right time

No more hoping you caught them at the right time.

Most people think GTM is just sending cold emails

I was one of those people, honestly 😅

But then it took me 3 years to build GTM systems, and it taught me that

It's way more complex and way more interesting than it seems

People see outbound emails going out.

What's actually happening behind the scenes is way more than that

→ Marketing engine creating demand

→ Data infrastructure tracking everything

→ Campaign orchestration across channels 

→ CRM + reporting, measuring what works 

→ Sales ops & enablement optimizing the process 

→ Partnerships expanding reach

Each piece feeds the others. Remove one? The whole thing wobbles.

GTM is an interconnected system

So tell me, what's one GTM piece you wish more people understood?

Drop it in the comments

You're not bad at cold calling

Your opener is just... boring.

And I get it because I've been there too.

Stumbling through "hey, how are you today?" while already knowing they're about to say "not interested." oops

Cold calling still works, but the generic, scripted openers? "Good luck with those"

People can smell a copy-paste line instantly

Openers need to feel human and acknowledge the interruption. 

That gets to value fast and gives them control.

I am sharing 7 cold call openers for beginners and when to use them
Swipe through 👉 pick one that fits your next call.

P.S. You don't need to be a natural at cold calling, you just need better openers.

7 cold calling openers for beginners

If your SDRs hate cold calling, it’s probably your process… not their mindset.

Storytime

I joined a team’s live call block recently

You know that awkward silence before someone make call?
Yeah, that one

Everyone looked ready.

Headsets on, spreadsheets open, with polite smiles.

But no one was actually calling

Their manager said,

“We just need them to build more confidence.”

Pretty fair, I mean, that’s what we usually think

But tbh they needed clarity more than confidence

You can’t expect reps to sound confident when your process makes them guess.

- No signal map
- No ICP clarity
- No call review
- No feedback loop

So, of course they hate it.

They call faster when the process isn’t broken

They listen more.
They sound like humans again.

Why? Because they trust the system they’re in.

So, fix the system.
Make it make sense.

Give them direction and let them own their conversation

I’ve spent an entire lifetime debugging why emails landed in spam folders. Here’s how you can do your audit in 10 minutes

You can write the perfect outbound email… but if your deliverability setup is off, nobody sees it.

Yes, emails didn’t even reach the inboxes 😬

It’s not an exact science, but you can follow best practices.

Common mistakes are:

→ We were sending from your main domain 
→ Ramping volume too fast
→ Ignored bounce rates until it's too late

And it appeared in the results

Then we realized that deliverability is the foundation of everything in email outbound.

Skip it, and you're basically shouting into the void.

So we made this:

A 10-minute deliverability checklist. 

The basics every GTM team should audit before any campaign.

→ domain setup 
→ warm-up rhythm
→ list hygiene 
→ seed tests 

Swipe the carousel to steal what helps keep your emails out of spam

TH 10-MINUTE DELIVERABILITY CHECK

I used to watch reps burn through hundreds of dials just to land 3 conversations.

Frustrating doesn't even cover it 😬

The problem here was our phone data

- Outdated mobiles from past job titles
- Missing country codes are breaking the dialer
- No clue which numbers were direct vs. switchboards

We were basically paying reps to call ghosts

So we tore apart our phone enrichment process and rebuilt it:

- Normalized everything to international format
- Segmented direct dials from company lines
- Started validating numbers before they hit the CRM

Added a feedback loop to track what actually connects

BetterContact helped us automate the validation piece so reps could focus on conversations, not dead ends.

Same 100 dials, but now we're getting 20+ conversations

I am sharing the 7 biggest phone enrichment mistakes sales reps make how to fix them

Swipe the carousel to explore them

7 Phone Enrichment Mistakes That Kill Connect Rates

What if your dialer was haunted?

Let’s just say the reply rate would be boo low

Rejection says no, silence stares

Gatekeepers gatekeep
“I’m busy” taps the watch

Objections pop up and script Robot freezes

- Burnout pulls the plug
- Hello trips over itself
- Control… slips

But the good news is… there’s a spell for each

Swipe the slides, steal one, and dial again.

Which ghost are you banishing this week? 👇

Follow Brigitta Ruha for more

9 COLD CALL FEARS AND THE SPELLS TO BANISH THEM

Your best data just became your worst problem
Let me explain this …

- You've got verified emails
- You've got phone numbers

And 10 different sources telling you slightly different things about the same person.

But when you actually run a campaign? Nothing works out 🤷

→ Pulling data from LinkedIn 
→ Verifying it somewhere else 
→ Segmenting it manually 

And hope the contact info is still accurate when you hit send

No… it's not going to work

Here is a better way

1️⃣ LinkedIn 
Find your ICPs where they actually hang out. Start with who you want to talk to, not what data you have.

2️⃣ Prospeo.io Chrome Extension 
One click on their profile. Verified email + mobile number.

3️⃣ Clay 
Auto-enrich and segment contacts into the right workflows

4️⃣ Instantly.ai / Smartlead 
Send sequences at scale with confidence in your data.

That's the 1-click difference.

You're not replacing your existing tools, you're connecting them so they talk to each other

Try it on your next campaign and watch what changes ;)

Your friend closed 3 deals and you are updating spreadsheets

If you are updating the lead list every Friday like a sacred ritual… I want you to read this

4 versions of the same copy floating around slack

Missing follow ups because someone forgot to fill column K 

Yes, I’ve been there too 🤝

But the problem is, your cold prospects will not wait for all this

Which will affect your pipeline … I know how it feels

And the good news is, there's a way out that doesn't involve 27 new tools

So, I am sharing the framework that helped me get out of this situation

Swipe the carousel to find the simple approach of building a GTM engine that’ll work for you

P.S. Yes, we kept one spreadsheet for quarterly planning. Some habits die hard 😂

IF YOUR GTM ENGINE STILL DEPENDS ON SPREADSHEETS

If you spend more time managing tools than talking to prospects…

Then this is for you

See, you’re not alone.

For a while, our outbound looked like this…

- 6 tabs open per rep
- Random logouts mid-campaign
- DMs scattered across 3 unified inboxes that weren’t really unified 😬

We tested every LinkedIn automation tool on the market and every one of them was solving one problem while creating two new ones.

Then we tried Aimfox.

This was the obvious change we observed

✅ Setup took few minutes
✅ One Unibox for all accounts
✅ Multi-account campaigns
✅ Clean team workspace

Now my team is spending time on real conversations instead of chasing different tools

If you’ve ever felt like LinkedIn outreach is harder than it should be, this might be the calm you’ve been waiting for.

Shoutout to Aleksandar Besarovic and the Aimfox team for this amazing tool 👏

Not everything should be automated.

AI is incredible... it saves time, scales creativity, and writes faster than ever.

But there are still moments when human judgment, empathy, and context make all the difference.

Because some prompts just need a human touch.

The ones that:

→ feel what others are going through
→ blend what’s happening in the market, team, and inbox
→ ask questions that make people think
→ turn data into meaning, not just bullet points

There’s power in knowing what not to automate.

🧠 Here are 10 prompts humans still write better than AI.
(And probably always will.)

Which one are you trying first? I’ll cheer you on 🙌

Our lead lists stay 100% verified.
(and it's honestly easier than you'd think)

I’ve seen teams scraping LinkedIn, hoping for the best, and then wondering why deliverability is so bad 

So, this workflow is for those teams for keeping the data clean before it hits their CRM

1. Set triggers (n8n or Make)
→ Automate collection so you're not copy pasting like it's 2015

2. Build your TAM list
 → Use Clay/Apollo/LinkedIn for sourcing

3. Verify & enrich via Icypeas API
→ Catches bad emails, enriches data, keeps everything verified

4. Send to Clay for scoring & personalization
→ Layer on firmographics, intent signals, whatever you need

5. Launch outreach in Instantly
→ automated, personalized, actually deliverable

We've been running this for months, and no doubt it just works.

If you're still manually cleaning lists or dealing with bounces over 5%... steal this

Most CRMs are revenue graveyards. Period.

Sounds harsh? maybe, but it's true.

Right now, there are deals sitting in your CRM that should've closed weeks ago.

→ Leads that went cold because nobody followed up

→ Duplicates so messy you can't tell what's real anymore

→ Stuck opportunities with incomplete data just... gathering dust

And somehow, you're supposed to forecast accurately with all of that 😬

We've been there… our CRM was a disaster for months before we fixed it.

This is what worked for us

No, it wasn’t a new platform or expensive consultant

We did a systematic cleanup + a few smart guardrails to keep it clean

The 8 fixes that recovered our lost pipeline

→ Freeze bad data first (stop new junk while you clean old stuff)

→ Backup everything before touching anything

→ Clean one issue at a time

→ Set alerts for deals that go stale

→ Standardize workflows so reps aren't winging it

→ Use dashboards that show real problems

→ Re-engage lost leads with context, not "just checking in" emails

→ Lock it down long-term with validation rules and mandatory fields

We got the pipeline we can trust

If your CRM feels like a black hole right now, start with step 1.

One fix at a time. ✅

p.s. What's your CRM issue rn? (ours used to have the same company entered 4 different ways with conflicting deal stages... good times 😂)

12 tools, 47 workflows, and zero clarity on what's actually working.

That was us 2 year ago.

We had amazing tools and everything was connected

But nothing was driving pipeline

Yes..you guessed it right.

We'd built automation without a system

We hit pause and worked backwards

Audit → where are we leaking leads and wasting time? 

Design → what should the actual process look like? 

Automate → now let tech handle the repetitive stuff

Optimize → test what's working, fix what's broken

Scale → replicate the wins across teams.

(full breakdown in the visual below 👇)

This is what changed after that…

→ We stopped adding tools and started removing friction

→ We automated the boring stuff

→ We finally knew which levers were making change

The honest part? this takes time, weeks, not days. Audit and Design are slow. Optimize never really stops.

but it's worth it.

So if your GTM feels chaotic right now, you probably don't need another tool. you need a system first, then automation second.

Scaling shouldn’t feel like constant chaos.

But for us, it did

Every quarter felt like a reset button.

One campaign would spike… the next would flop.

New tools promised clarity, but just added noise 🤷

Then we made a firm decision to stop chasing hacks and instead build a human-first GTM system that changed things.

That’s how we did it:

✅ Goal alignment across sales, marketing & partnerships, so everyone is pulled in the same direction.

✅ Automated the right parts while keeping the human touch

✅ Built trust through clean, reliable data → no more finger-pointing at the CRM

✅ Experimented with small tests, quick feedback, and constant adaptation

As a result, we got…

Predictable pipeline.

Sustainable execution.

And growth that didn’t burn people out.

Scaling shouldn’t feel like chaos

It can be consistent, collaborative, and even fun 🙌

taplio

The Battle

🌀 Kyle vanArtsen

Brigitta Ruha

Followers

Posts

Engagements

Likes

Performance ScoreBrigitta Ruha's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

🌀 Kyle vanArtsen

Brigitta Ruha

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brigitta Ruha's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBrigitta Ruha's LinkedIn Performance