RollPros

Bridging the gap between innovative cannabis companies and automated pre-roll technology.

My passion for motorsports taught me that precision and performance matter – principles I bring to cannabis market development at RollPros. When I'm not at industry events or connecting with cannabis leaders, you'll find me at the track or exploring ways to optimize health and recovery.

At RollPros, I help cannabis manufacturers discover how our Blackbird pre-roll machine transforms production efficiency. Nothing beats seeing a client's face when they realize what's possible with the right automation.

Curious about elevating your pre-roll game? 

Let's connect at the next cannabis expo or hop on a call to explore how the Blackbird can revolutionize your operation.

Market Development Director

BEKHealth

BEKHealth Corporation is a company that provides an Human Verified AI-powered platform for the clinical trial industry. The platform helps life sciences and healthcare organizations find and recruit patients for clinical trials faster and more efficiently. It does this by using data from electronic medical records (EMRs), which contain more information than other sources. 

The platform also uses a special system to make the data consistent and compatible with different protocols. The platform can analyze data from over 43 million patients and over 300 clinical sites, and find more suitable candidates than other methods. BEKHealth aims to improve human health and well-being by making clinical research more accessible to patients.

New Business Development

Toastmaster Global

Toastmasters International is a nonprofit educational organization that teaches public speaking and leadership skills through a worldwide network of clubs. Headquartered in Englewood, Colo., the organization's membership exceeds 280,000 in more than 14,700 clubs in 144 countries. Since 1924, Toastmasters International has helped people from diverse backgrounds become more confident speakers, communicators, and leaders.

Public Speaker

Poseidon

Sales Professional

LeadMagic

Director of Campaigns

ZoomInfo

Global Sales Development Representative

Zeigler Automotive Group

Wholesale Manager

M&K Trailer Centers

Sales Representative for Wabash, East Mfg, Benson, Transcraft & Eager Beaver trailers

Sales Representative

Babbitt's Sports Center

Retail Salesworker

☀️19/30 | Market Development @ RollPros

Hi, I’m Kyle vanArtsen, a sales professional and entrepreneur who serves businesses with innovative GTM solutions.

I have over 10 years of experience in various sales roles, from retail salesworker to wholesale manager to global sales development representative. I’ve worked with companies of all sizes and industries, selling software solutions to SMBs and enterprises across healthcare, education, and transportation sectors.

I’m passionate about sales because I love learning new problems, creating value, and building long-lasting relationships. I’m also an avid student in sales and marketing who constantly seeks new knowledge and ideas.

Helping companies achieve their goals and drive profitable revenue growth isn't just a passion, it is in fact a way of life. I'm all about results, and I know what it takes to serve holistically in today's fast-paced business arena.

🌀 Kyle vanArtsen

Certified Clay Expert & Agency owner | I'll help you build a scalable outbound engine that gets meetings booked on autopilot in the next 180 days | Visit Youtube: @growth-today to see how

Growth shouldn’t feel random.

Most of the B2B companies hit the same walls:
Inbound leads that don’t convert

Outbound that burns reps out without results

Partnerships that look good on paper but never drive pipeline

A CRM full of noise instead of reliable data


I’ve seen it across founders, sales leaders, and marketing teams. The problem isn’t effort, it’s the lack of a repeatable, scalable GTM system.
That’s what we build at Growth Today.

Instead of disconnected tools or random campaigns, we design and implement repeatable GTM engines across sales, marketing, and partnerships that…

✅ Enrich and qualify data
✅ Activate inbound leads into real opportunities
✅ Automate outbound prospecting
✅ Keep CRMs clean and reliable
✅ Orchestrate multi-channel campaigns
✅ Make BDR teams more effective or fully replace them
✅ Align marketing + partnerships with sales for compounding growth

Recent wins:

 → Built a clean, automated CRM that doubled conversion rates
 → Launched a content-driven demand gen engine that 3x’d inbound lead quality
 → Systematized partner outreach → pipeline from alliances grew 40% in 6 months

Growth doesn’t come from more outreach or more tools.
It comes from building the right system once and scaling it.
If you’re a B2B founder or revenue leader serious about building predictable pipeline, let’s connect.

Book your call: https://calendly.com/growth-today/intro-meeting

Brigitta Ruha

We automated 70 outbound tasks last quarter.

And honestly… should've done it sooner 😅

So, here's what we learned

Most outbound teams are stuck doing manual work that AI already handles better.

Research, personalization, follow-ups, CRM cleanup... the list goes on

And we mapped it all out:

70 Outbound Tasks AI Does Faster Than Your Team

From prospecting & research to pipeline hygiene & rep coaching

organized into 6 categories you can use right away

Tasks that free up your team to actually sell

👉 Comment "70" and I'll send it your way.

Make sure we are connected

(ps. if you're curious which tasks made the biggest difference for us... it's all in there 🙌)

Co-Founder @Growth Today | We Build Repeatable GTM Engines Across Sales, Marketing & Partnerships 🚀

Somehow, I didn't care about what people think.

When I was 6. I told my dad I'm not going to kindergarten because it's boring for me. I don't want to sleep during the afternoon. I wanted to play.

When I was 16, I told my mom I was going to take an exam early because I felt that the school just takes so much away from my life.

Why do I need to go to school for months to prepare and learn a subject when I can get it done in half the time?

When I was 24, I started a blog.

reached thousands of people.
got invited to speak on stage. 
closed collaborations.

and eventually turned my true passion and purpose into my first revenue stream and my first business.

yep, I was scared in the beginning. but I quickly realized that this all pays off.

and:

you need consistency and reach a minimum scale to hit a specific "bare" minimum to start getting stand out.

in ads: you aren't going to go anywhere with a $1k spent budget • in organic content: you're going to go anywhere with posting 2x per week (good start tho) • in outbound: you're not going to achieve anything if you're not combining inbound and outbound audiences and complementing with channels (content, cold calls, nurturing)

especially because you have to generate a LOT of things, find what works, and scale:

hit the phone a lot of times to know what's working and iterate on the script

email people and iterate until it's working

post a lot on LinkedIn to see what resonates

never EVER would I think that I would make this potential available to everyone someday.

but showing them how they can operationalize all these.

Because it doesn't matter if you can write a customized email once, or you can generate a great LinkedIn post once, or you can call 5 leads per day.

Can you do this consistently at scale?

With Growth Today, we're enabling Revenue leaders and GTM teams to use their GTM channels effectively and build a repeatable and scalable motion (not just "lead gen"). 💥

and for those who think outbound is dead, I'll say this:

it’s NOT. 🙅‍♀️

it's about reverse engineering that playbook that doesn't work anymore.

so, if you’ve been hesitant about it, ask yourself:

What’s holding you back? Yes, some initiatives or ideas won't work, but so what? Isn't it how you build or scale any channel?

because trust me, there’s someone out there waiting for YOUR solution. 🌝

#businessdevelopment #sales #marketing

📸 p.s. the pics are just a collection of earlier days, figuring out life and early startup life and bizdev days ;)

My hands used to shake before cold calls. Now I actually look forward to them 🙌 

Not because I suddenly became good at sales but because I stopped guessing

Confidence doesn't come from being naturally smooth or extroverted.

It comes from preparation.

When you know exactly what to say, when to say it, and why it matters, the nerves disappear.

So I mapped out the 4 parts every cold call needs:

01. Focus → Who are we calling?

- ICP
- Key roles
- ROI narrative

02. Positioning → Who would they care?

- Talk track
- Competitive angle
- Insight line

03. Pitch → What do we say to earn a conversation?

- 10 second opener
- Soft assumption
- Discovery question

04. Outreach → How do we reach them?

- Relevance hook
- Warm context
- Call timing

This isn't about being perfect.

Now I can walk into every call knowing the next possibility.

And that changes everything.

if my first startup didn’t fail… ⚡️

I’d never gone through lots of shit 😬 BUT:

looking back, it had to happen. It changed my whole path (in ways I could never imagine).

🎢 BECAUSE my first business failed, I:

– saw a massive gap in how to actually run GTM funnels (ads, outbound, content, cold calls)

– was SO done with the fast that how “Revenue Operations” was always about collecting, not using, data for growth

– built resilience, wall after wall

– realized what my real strengths are (wasn’t what I thought at first)

– started prioritizing mental and physical health first

– learned to trust my intuition waaay more (Clay was a 15-person team when I first talked to Varun, Bruno. Now look at it.)

– Now get to grow businesses with the best team around

– Build something sustainable, where the goal is to EMPOWER people, not just “solve problems”

– Watch my team and our clients actually connect

– Give my team a real sense of purpose-work with meaning, not just a job

– Live one of my best adventures yet 🥹

Or as Steve Jobs would say: we can only connect the dots backwards. ✨

Those “dots”-all the mess, the lessons, the pivots - are what make us stand out.

And I LOVE that we help people turn those dots into a real advantage at Growth Today

👉 turning dots into a competitive advantage and something meaningful.

... turning five years of building, running, and scaling GTM channels. Marketing, partnerships, sales. (AI is just the start.)

We build growth engines. We don’t do “lead gen.” (Hate that word, btw.)

I wanted to share this because LinkedIn is full of shiny wins and drama posts.

we ALL have tough days. we ALL fail.

sometimes hard, sometimes less.

but isn’t it about what we make out of those fails?

the “what ifs” will always be there....

hope that’s the sign someone needed today - you’re exactly where you need to be.
(even if it doesn’t feel like it yet)

🙋‍♂️ aaand if you wanna share your take on this would love to hear - maybe some more “fails” turned into lessons.

🙋‍♀️ and if you're looking for a place (not just a job) where you can own real things and work with purpose, shoot us an email. We’re hiring CSMs, SDRs/AEs, BizOps.

Repost if you think somebody should hear this 🥺

React if you can resonate ❤️

#personaldevelopment
#mentalhealth

That instant close they're celebrating?

It took them 2 months of mess to get there

You see the LinkedIn post: "Just closed our biggest deal! 🎉"

One great call and boom… done.

But this is what you don't see:

→ 14 cold emails that got ignored

→ 4 data enrichment loops to find the right contact

→ 3 messaging angles that completely flopped

→ 1 operator juggling 7 different tools

→ 2 months of consistent follow-ups before they finally replied

It's messy, manual, and honestly? not glamorous at all

And all the complexity only works when you master the basics

The tools help you scale, but the foundation gets you close.

The best outbound isn't the most automated, it is most human.

What if the real problem in lead gen isn’t effort but aim?

I saw this meme, and it made perfect sense how a lot of reps approach outbound

Doing something instead of doing the right thing 😅

And honestly, we’ve all been there

Adding more activity in our outbound process because it feels productive 🤷

But lead gen gets way easier when you aim first:

Aim for the right person

Aim for the problem they are trying to solve

Aim for what would make this message feel relevant, not random?

Just a small mindset shift that saves a ton of wasted motion

Coz a little clarity goes a long way 🙌

I've saved 60 conversation starters that actually get replies.

Because "just following up" doesn't count 👀

Here's the thing:

Your outbound fails because most messages sound like... every other message.

→ ‘Just circling back on this...’
→ 'Wanted to bump this up in your inbox...

These don't start conversations, they ask for favors

And honestly… most of us have done this

That's why I put this together 👇

60 Conversation Starters for Outbound

A collection of real lines you can use for…

✅ Re-engaging cold threads without being desperate

✅ Warming up lukewarm leads

✅ Starting fresh conversations that don't feel pitchy

✅ Following up in ways people appreciate

✅ Nudging decisions respectfully

✅ Reaching execs without wasting their time

Each starter includes:

→ Why it works
→ When to use it
→ The psychology behind it

Want access to the full resource?

Comment 'CONVO' and I'll send it over.

(Make sure we are connected 😀)

P.S. Follow Brigitta Ruha for more actionable outbound knowledge

I turned one discovery call into 7 LinkedIn posts last week.

Same call but different angles 🙌

Every call is full of content ideas

- Any pain point your prospects share
- Objections they raise
- Wins they mention

The stories your audience wants to hear

But most of us finish the call, update the CRM, and move on.

Then sit down to write content and... nothing.

So I changed my process.

After each call, I ask ChatGPT one simple thing:

"Pull out the angles, don't write the post, just show me what's worth talking about."

And honestly, it has been the best thing ever

Same conversations I was already having, just paying attention differently.

Swipe through for the 10 prompts I use to turn any call into content ideas.

Try one after your next call and drop a comment which one worked for you 😀

10 CHATGPT PROMPTS

I used to think tracking 12 sales metrics was way too much. 🙈

like… who has time for that when you're grinding through cold calls?

But then we spent 3 months calling people who never picked up

or worse, picked up but were the wrong people

(lesson we learned the hard way)

so we did what any frustrated sales team does

We built a system

nothing fancy, just honest tracking:

→ who actually picks up
→ which job titles convert
→ if our convo is moving deals or just… vibes

and now, we know our conversion rate is 30%

We know Orum cuts our connect time in half

We know the right titles to focus on

But the best part here is that we are not doing any more guesswork

Clear numbers showing us what works

I made this cheatsheet with all 12 metrics we track 👇

Grab it and share with your network

If it still feels overwhelming …

happy to help you figure out what actually fits your motion. 💪

p.s. more outbound stuff coming soon (because apparently I can't stop talking about this) 😅

Still scraping Apollo, then enriching, then cleaning in your CRM?

You can skip that whole dance now.

List building just changed for real.

There is a new tool I am excited about: BetterContact.

Why?

Because it works how GTM teams think.

Here is how I use it step by step.

First, I set my ICP in one search.

Example: CEOs, HQ in California, using AWS, company size filter, industry filter.

In other tools, I would mix Sales Nav, BuiltWith, scrapers, enrichment.

Here I type the filters once and get a clean list back..

Next, I choose what data I need for outbound.

I can export: → only the contact list → list + emails → list + emails + phone numbers

Full enrichment happens inside BetterContacts.

Then I plug the export into my sequencer or power dialer.

Suddenly my reps start with live, filtered, enriched data on day one.
No more "who are these people" lists.

For teams who try to build repeatable GTM engines, this is the missing piece.

One search. Clean data. Ready for outreach.

If you run outbound at a B2B company and feel stuck in tools and tabs, have a look at bettercontact.rocks and tell me what workflow you would build first.

LIST BUILDING JUST GOT A WHOLE LOT EASIER

There is 1 part of outbound that I seriously underestimated…

Managing multiple LinkedIn profiles at the same time 😅

a few months ago, I was helping a client scale their outreach.

Email was smooth. Clay workflows were humming.

but LinkedIn… oh boy.

It turned into:

→ 5 profiles open in different tabs
→ DMs hiding in random places
→ me double-checking everything because I didn’t trust myself anymore 😭

At one point, I even replied to a prospect from the wrong profile.

(and immediately closed my laptop out of pure embarrassment lol)

Then we met Aleksandar Besarovic in SF who told us about what he’s building with Aimfox.

Honestly… I didn’t expect much, but it surprised me in the best way:

→ Multi-account campaigns
one lead list → multiple profiles

→ The Unibox
all conversations from all profiles in one clean inbox.
(yes, my brain finally relaxed)

→ Smooth with Clay + Make

Scaling LinkedIn is much peaceful now

very unlike my previous tab switching game 😅

So if you’re switching profiles for clients or your team…
there is a calmer way to do this

Have you ever noticed how email finding works fine,

right until the moment you try to scale it?

That’s usually when things start feeling off …

Replies will drop.
Bounces creep up.
Deliverability gets shaky.

And most of the time, it comes down to these common email finding mistakes:

1. Guessing emails
2. ignoring catchalls altogether
3. Scraping Sales Nav, then patching things together manually
4. treating email data like a one time task
5. Optimizing outreach before data

Makes sense, right?

So here is a better way

→ Get verified emails before outreach
→ Make sure catchalls are checked
→ Sales Nav → enrichment in one clean flow
→ credits that don’t quietly disappear

We use Icypeas as part of that setup… quietly doing it's job in the background.

Once the data is solid, scaling outbound stops feeling fragile 🙌 

P.S. Curious, what usually breaks first for you when scaling outreach?

Okay, real talk about outbound.

We've been geeking out on stats lately (yes, that's our idea of fun 😅)

and honestly some of these numbers completely changed how we think about outbound campaigns.

The one that hit hardest is…

60% of outbound issues happen before you even write the email.

like... we're all obsessing over subject lines and CTAs.

spending hours on perfecting copy but the problem start way earlier

Targeting, data quality, follow-up rhythm... the boring stuff nobody talks about

So I gathered 10 outbound stats every outbound expert need to know

Because outbound usually fails when we're inconsistent and data is bit messy

So, tell us which stat made you go "wait, really”

or have you seen any of these play out in your campaigns? would love to hear. 🙋🏻‍♀️

100 dials a day and still no meetings?

Here's the thing nobody tells you:

Most of us were told cold calling is a numbers game

dial more → book more

But that only works if people actually pick up and don't hang up in 10 seconds.

So here’s a better way

→ do proper research before dialing (LinkedIn, recent news, mutual connections)

→ lead with a relevant observation, not your pitch

→ ask a question they'd want to answer

→ make it about their world, not your product

for example:

❌ "Hi, I'm calling about our sales automation tool..." 

✅ "Saw you just expanded to EMEA, curious how you're handling outbound there?"

The goal is to start a real conversation

cold call feels less interruptive this way

p.s. yes, this takes more time per call, but would you rather make 100 calls that go nowhere or 20 that actually lead somewhere?

taplio

The Battle

🌀 Kyle vanArtsen

Brigitta Ruha

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The Battle

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Brigitta Ruha

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brigitta Ruha's LinkedIn Performance

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