RollPros

Bridging the gap between innovative cannabis companies and automated pre-roll technology.

My passion for motorsports taught me that precision and performance matter – principles I bring to cannabis market development at RollPros. When I'm not at industry events or connecting with cannabis leaders, you'll find me at the track or exploring ways to optimize health and recovery.

At RollPros, I help cannabis manufacturers discover how our Blackbird pre-roll machine transforms production efficiency. Nothing beats seeing a client's face when they realize what's possible with the right automation.

Curious about elevating your pre-roll game? 

Let's connect at the next cannabis expo or hop on a call to explore how the Blackbird can revolutionize your operation.

Market Development Director

BEKHealth

BEKHealth Corporation is a company that provides an Human Verified AI-powered platform for the clinical trial industry. The platform helps life sciences and healthcare organizations find and recruit patients for clinical trials faster and more efficiently. It does this by using data from electronic medical records (EMRs), which contain more information than other sources. 

The platform also uses a special system to make the data consistent and compatible with different protocols. The platform can analyze data from over 43 million patients and over 300 clinical sites, and find more suitable candidates than other methods. BEKHealth aims to improve human health and well-being by making clinical research more accessible to patients.

New Business Development

Toastmaster Global

Toastmasters International is a nonprofit educational organization that teaches public speaking and leadership skills through a worldwide network of clubs. Headquartered in Englewood, Colo., the organization's membership exceeds 280,000 in more than 14,700 clubs in 144 countries. Since 1924, Toastmasters International has helped people from diverse backgrounds become more confident speakers, communicators, and leaders.

Public Speaker

Poseidon

Sales Professional

LeadMagic

Director of Campaigns

ZoomInfo

Global Sales Development Representative

Zeigler Automotive Group

Wholesale Manager

M&K Trailer Centers

Sales Representative for Wabash, East Mfg, Benson, Transcraft & Eager Beaver trailers

Sales Representative

Babbitt's Sports Center

Retail Salesworker

☀️19/30 | Market Development @ RollPros

Hi, I’m Kyle vanArtsen, a sales professional and entrepreneur who serves businesses with innovative GTM solutions.

I have over 10 years of experience in various sales roles, from retail salesworker to wholesale manager to global sales development representative. I’ve worked with companies of all sizes and industries, selling software solutions to SMBs and enterprises across healthcare, education, and transportation sectors.

I’m passionate about sales because I love learning new problems, creating value, and building long-lasting relationships. I’m also an avid student in sales and marketing who constantly seeks new knowledge and ideas.

Helping companies achieve their goals and drive profitable revenue growth isn't just a passion, it is in fact a way of life. I'm all about results, and I know what it takes to serve holistically in today's fast-paced business arena.

🌀 Kyle vanArtsen

Smartlead

Head of Content & Marketing

GrowthX®

GrowthX Fellow [GX22]

AllRide Apps

Director - Content & Social Media Marketing

Curafoot

Head of Marketing Business Development 

Tribeca Care

Head Of Marketing

Marketing Manager

Head of Content Marketing @Smartlead.ai | Driving Organic Growth and Revenue through Strategic Growth & Content Marketing

I build growth engines that don’t just attract clicks, they drive revenue.

Currently leading content & marketing at Smartlead.ai, where I’m turning organic funnels into predictable, scalable revenue for one of the fastest-growing outbound SaaS platforms out there.

My playbook? 

Well pretty straight forward... Content that speaks human and performs, funnels that convert without friction, and go-to-market systems designed for scale - not vanity metrics.

I’m all about compound growth: content ecosystems, zero-click surfaces, community loops, and AI-native visibility. If it doesn’t drive demand or spark real action, it’s not on my list.

Always down to swap notes on content-led growth, modern GTM, or building lean machines that turn organic traffic into $$$.

Alka Gupta

90% of brands can't explain how they rank in AI search.

The other 10%... are getting cited everywhere.
Which one are you?

The distinction is simple:

Traditional SEO asks: "How do we rank?"
AI-era SEO asks: "How do we get retrieved, cited, and trusted by AI?"

SEO optimizes pages.
AI Search Optimization structures your entire information system.

SEO changes with algorithms.
AI visibility compounds with structure, clarity, and consistency.

Too many teams still obsess over keywords and reports.

But here's the insight everyone is missing:
Citations aren't influence. Visibility + Share of Voice are the real AI battleground.

The brands tracking both are the ones winning LLM search.

I've watched teams fixate on keyword plans instead of AI positioning.

But ask them one question:
"How do AI tools find, interpret, and choose your content?"

Silence.

Or worse: "We just publish more and hope ChatGPT notices."
That's not a strategy.

Remember brands that dominated Google in 2020?

Perfect content with massive keyword footprints.

But those brands are invisible in ChatGPT today.

Why?

Because generative engines don't care about keyword density.

They care TOO much about: → Semantic structure → Retrieval-friendly formatting → Entity clarity → Citation signals

Real AI-Search strategy example:
"Become the most trusted source for AI-detected answers in eCommerce operations by structuring every asset for retrieval, summarization, and citation."

Then the plan supports it:
Q1: Rebuild content into semantic, prompt-aligned blocks
Q2: Add FAQ + summary schema, stat boxes, entity definitions
Q3: Create RAG-friendly documentation and API-ready data layers
Q4: Ship UX upgrades that match decision-stage intent

See the difference?
GEO gives you the theory of how to win in AI search.
AEO gets you surfaced in Google SGE.
AIO scales your content across tools and integrations.
SXO converts that visibility into trust and action.

When you master the layers:
✓ AI chooses your pages more often
✓ Your content gets quoted instead of ignored
✓ Your brand becomes an authoritative answer source
✓ Visibility compounds without chasing trends

When you skip them:
❌ AI answers with competitors' content
❌ Your pages become invisible in overviews
❌ Traffic drops without clear reasons
❌ You blame "algorithm updates" instead of structure

Your competitors who structure for AI are winning the future of search.

While you're optimizing keywords, they're optimizing retrieval.
While you're writing posts, they're training the models that cite them.

Stop publishing content AI can't use.
Start engineering content AI can't ignore.
GEO shapes your strategy.
AEO, AIO, SXO execute it.

Head of Content & Marketing | Building Content-Driven Growth Engines @Smartlead.ai

When was the last time you made a decision that changed your life?

The first one that changed mine was 12 years ago.

I left my job... changed cities... chose love... 
...and married the man I believed in.

It wasn’t logical on paper for many...

But it felt right in my bones.

When you trust your instincts, you just know you’re doing the right thing.

And honestly, I couldn’t have found a better life partner.

Some choices don’t come with guarantees.
 
They come with faith.

And they end up shaping everything that follows...is what I believe

As for the second decision that’s about to change my life again…

and I’m standing right at the edge of it.

I’ll share that soon.

You’ll probably have to wait till January for that one. 😉

I analyzed 500 brands winning in AI search.

97% brands are getting ignored.

Only 3% keep showing up in ChatGPT recommendations.

So, I did what any obsessed marketer would do

I spent 6 months figuring out why.

→ Tested 200+ prompts 
→ Reverse-engineered 50+ top-performing brands 
→ Built frameworks from scratch 
→ Broke what worked. Rebuilt it better.

Then I took what I learned and tested it with 7 clients.

The results?
Invisible → Recommended by ChatGPT in 90 days.

Not through ads. Not through luck.

Through a systematic AI-first visibility playbook.

7 free guides to master it before everyone else

And I'm giving it away for free.

Inside you’ll find:

1️⃣ 4 steps to make your content AI readable
2️⃣ 19 laws of ChatGPT prompts
3️⃣ How to make your brand rank on AI first SEO
4️⃣ 44+ Best ChatGPT Prompts for SEO
5️⃣ How to train AI search to find your brand
6️⃣ How to create content AI engines will read
7️⃣ 7 SEO tricks brands need to know for visibility in 2026

This is the playbook I wish I had when AI search started eating our organic traffic.

Now it exists. And it's completely free.

Need access to it?

Like and Comment "PLAYBOOK" to receive it. (🙃 Make sure we are connected)

P.S. Repost this for priority access!

Not sure if this happens to you as well 
🤷‍♀️ 

To me - December always hits different somehow.

Not because the year is ending, but because it quietly forces you to pause...
or maybe just to look back at the moments that shaped you.

The wins you didn’t celebrate enough.
The setbacks that taught you more than you wanted to learn.
The versions of you that you outgrew without even realizing it.

For me - December is that gentle reminder that life doesn’t move in straight lines.

Some months feel like growth.
Some feel like survival.
And some simply prepare you for what’s coming next.

And I love the magic of this month...
it gives me permission to reset without apology.

To close chapters without guilt.
To let go of what didn’t serve you.
To carry forward only what feels aligned.

New year isn’t about resolutions...although I make many and break them🫣
 
It’s more about readiness.

Like a quiet inner shift that says....
“I’m done repeating old patterns. 
I’m ready for new challenges, new energy, new opportunities.”

So if you're feeling like - this year felt heavy, chaotic, transformational, or all of the above
try and use December as your breathing space.

some reflections
some realignment
some rebuilding your momentum in silence.

The new year will meet you exactly where you prepare for it.

Let's walk into 2026 with clarity, calm, and a little more courage than this year.✨

LinkedIn + Email, now in ONE clean Smartlead sequence.

This is the multichannel experience we always wanted but didn’t have.
I’ve said this for years:

Most outreach doesn’t fail because of messaging.
It fails because of the mess between tools.

Every week I hear the same thing from founders, agency owners, SDRs:

“I start on LinkedIn… then I switch to email… then I rewrite the whole flow… and somehow the prospect still slips through.”

Honestly? It’s not you.
It’s the tools refusing to talk to each other.

LinkedIn sits in one app.
Email sits in another.
Your outreach ends up feeling stitched together with duct tape.

So at Smartlead, we finally fixed it.

Just a smooth, end-to-end rhythm that feels natural to the prospect - and sane for the sender.

Smartlead X HeyReach.io is now LIVE 😎 

If you're running LinkedIn + Email outreach, this changes the game....
and honestly, it should’ve existed years ago.

The integration is now LIVE.

And once you try it, you won’t want to run outreach the old way again.

Hey beautiful Smartlead users... your Smartlead Year-in-Focus 2025 is now LIVE in the app.

From the emails you sent 
To the leads you added 
To the campaigns you launched and the momentum you built 🚀

All your 2025 numbers are waiting for you.

Log in, take a moment to relive the wins, the hustle, and the progress you made this year. 

These aren’t just stats...they’re proof of the work you put in. 💜 

Go check out your Smartlead Year-in-Focus 2025 and celebrate how far you’ve come.
 
Do share the beautiful screen, we would love to yours... 💜 💛 💙

I’ve worked on 100+ SEO pages over the last few years, and the ones that still get visibility today all follow the same structure.

It’s not about randomly putting out keywords anymore.

And it’s definitely not about chasing rankings alone.

Search has changed quietly.

People don’t just type queries into Google now.

They ask AI tools.
They look for summaries, explanations, and trusted sources without clicking ten links.

Which changes the real question.

It’s no longer “how do I rank?”
It’s
“how does my content get retrieved, trusted, and reused?”

That’s how I now look at SEO.

First, content needs access.
If crawlers and AI systems can’t read or understand it properly, nothing else matters.

Then comes authority.
Signals that say this content can be trusted, not just indexed.

Only after that does visibility follow.
Being pulled into answers.
Cited in snippets.
Referenced by AI systems.

But visibility alone isn’t the goal.
What actually matters is action.

Content that helps someone decide.
Not just consume.

And finally, momentum.
Keeping content relevant, fresh, and useful over time.

Building something that compounds.

SEO today isn’t a tactic you “do”.

It’s a system you design.

And if you’re still optimising only for rankings,
you’re already behind how search actually works now.

taplio

The Battle

🌀 Kyle vanArtsen

Alka Gupta

Followers

Posts

Engagements

Likes

Performance ScoreAlka Gupta's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

🌀 Kyle vanArtsen

Alka Gupta

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alka Gupta's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAlka Gupta's LinkedIn Performance