☀️19/30 | Market Development @ RollPros

I’ve built my career in sales and business development by doing the work most people avoid: prospecting, building relationships from scratch, and staying consistent long after the first “no.”

Over the past decade, I’ve worked across manufacturing, healthcare, motorsports, and other B2B environments where trust, follow-through, and real conversations matter more than slick decks. I’ve built pipeline, grown accounts, supported dealer and partner networks, and learned how to navigate complex buying groups without losing momentum.

I believe a “no” is rarely the end of a conversation. More often, it’s an opportunity to add value, understand timing, and leave the door open for the right moment. That mindset has helped me stay disciplined with outreach, resilient in the field, and focused on long-term relationships rather than quick wins.

I’m at my best in roles where I can own my territory or accounts, show up face to face, and be accountable for results. I enjoy working with business owners and operators, asking good questions, and connecting solutions to outcomes that actually move the needle.

Right now, I’m open to sales, business development, account management, and field-based roles with teams that value integrity, effort, and relationship-driven growth.

If you’re building something meaningful and believe sales is still a people business, I’m always open to a conversation.

🌀 Kyle vanArtsen

Head of Content Marketing @Smartlead.ai | Driving Organic Growth and Revenue through Strategic Growth & Content Marketing

Most SaaS marketing fails for a simple reason: it stops working the moment you stop feeding it.

Campaigns spike. Channels decay.
Teams chase tools, trends, and traffic - then wonder why nothing compounds.

I don’t run campaigns.
I design organic growth systems that get stronger with time.

Systems where:
- Content builds demand before buyers search
- SEO compounds instead of resetting every quarter
- AI surfaces amplify authority instead of replacing thinking
- Visibility becomes an asset, not a dependency

This is how modern SaaS wins:
Not louder marketing.
Not more output.
But infrastructure-level growth.

That’s the work we do at EmploraX.

We help B2B SaaS teams replace fragmented execution with systems that:
- Shape market perception
- Control how they’re discovered - by humans and machines
- Keep driving growth long after execution slows

If your marketing needs constant effort to survive, you don’t have a growth engine, you have a liability.

I build what compounds. Everything else is noise.

If you’re building a SaaS company and want demand you don’t have to keep restarting, we’ll probably get along.

📩 Open to conversations.

Alka Gupta

90% of brands can't explain how they rank in AI search.

The other 10%... are getting cited everywhere.
Which one are you?

The distinction is simple:

Traditional SEO asks: "How do we rank?"
AI-era SEO asks: "How do we get retrieved, cited, and trusted by AI?"

SEO optimizes pages.
AI Search Optimization structures your entire information system.

SEO changes with algorithms.
AI visibility compounds with structure, clarity, and consistency.

Too many teams still obsess over keywords and reports.

But here's the insight everyone is missing:
Citations aren't influence. Visibility + Share of Voice are the real AI battleground.

The brands tracking both are the ones winning LLM search.

I've watched teams fixate on keyword plans instead of AI positioning.

But ask them one question:
"How do AI tools find, interpret, and choose your content?"

Silence.

Or worse: "We just publish more and hope ChatGPT notices."
That's not a strategy.

Remember brands that dominated Google in 2020?

Perfect content with massive keyword footprints.

But those brands are invisible in ChatGPT today.

Why?

Because generative engines don't care about keyword density.

They care TOO much about: → Semantic structure → Retrieval-friendly formatting → Entity clarity → Citation signals

Real AI-Search strategy example:
"Become the most trusted source for AI-detected answers in eCommerce operations by structuring every asset for retrieval, summarization, and citation."

Then the plan supports it:
Q1: Rebuild content into semantic, prompt-aligned blocks
Q2: Add FAQ + summary schema, stat boxes, entity definitions
Q3: Create RAG-friendly documentation and API-ready data layers
Q4: Ship UX upgrades that match decision-stage intent

See the difference?
GEO gives you the theory of how to win in AI search.
AEO gets you surfaced in Google SGE.
AIO scales your content across tools and integrations.
SXO converts that visibility into trust and action.

When you master the layers:
✓ AI chooses your pages more often
✓ Your content gets quoted instead of ignored
✓ Your brand becomes an authoritative answer source
✓ Visibility compounds without chasing trends

When you skip them:
❌ AI answers with competitors' content
❌ Your pages become invisible in overviews
❌ Traffic drops without clear reasons
❌ You blame "algorithm updates" instead of structure

Your competitors who structure for AI are winning the future of search.

While you're optimizing keywords, they're optimizing retrieval.
While you're writing posts, they're training the models that cite them.

Stop publishing content AI can't use.
Start engineering content AI can't ignore.
GEO shapes your strategy.
AEO, AIO, SXO execute it.

Founder, EmploraX | Helping SaaS teams build content growth engines

Google still gets 82 billion visits a month. 
ChatGPT gets 3.8 billion. 

So why is everyone saying search is dead? 

Because they're looking at the wrong numbers. 

Search engines: Down 6-12% last year. 
AI chatbots: Up 17-23% last year. 

The shift isn't about who has more traffic today. 
It's about where the momentum is going. 

Here's what the data actually shows: 

Search engines still dominate with 92.24 billion monthly visits across Google, Bing, Yandex, Baidu, and DuckDuckGo. 

AI chatbots are at 7.99 billion monthly visits across ChatGPT, Gemini, DeepSeek, Grok, and Perplexity. 

That's a 12:1 ratio. 

But here's the part most people miss 👇 
Chatbots are growing 23% while search engines are shrinking 12%. 


And the behavior on each platform is completely different. 

Search engines: 
People type keywords. 
They click links, the intent is clear but fragmented across sessions. 


AI chatbots: People have conversations. 
They ask follow-ups, here the intent is deeper but harder to track. 

What search engines do well: 
- Strong intent signals through keyword choice. 
-Trusted for product research. 

What search engines struggle with: 
-Zero-click results mean fewer clicks to your site. 
-Intent gets scattered across platforms. 

What AI chatbots do well: 
-Conversations reveal what people actually want. 
-Can guide decisions and recommend products. 

What AI chatbots struggle with: 
-Lower trust for purchase decisions. 
- Tracking tools are still evolving. 

So which one should you optimize for? 
Both. 

Because your customers aren't choosing between Google and ChatGPT. 

They're using both. 

They Google a product. 
Then ask ChatGPT for advice. 
Then search again with new keywords. 
Then check Perplexity for comparisons. 

The customer journey isn't linear anymore. 

It's scattered across search engines and AI tools. 

The brands winning in 2026 aren't picking a side. 

They're showing up everywhere their audience searches.

Most SaaS marketing is structurally broken.

Not because - 
teams aren’t working hard or the playbooks are missing.
 
But because the entire system collapses the moment effort stops.

Campaigns spike... Channels decay... Momentum resets every quarter.

If your marketing only works while you’re actively pushing it,
you don’t have a growth engine - Sorry, but you have a treadmill.

Real growth compounds.
It creates memory.
It keeps working after execution slows.

Until your marketing is built to survive without constant pressure,
you’re not scaling... you’re sustaining.

And those are very different games.

Your brand has a 11/100 AI visibility score.
And you don't even know it.

When someone asks ChatGPT for recommendations in your industry, your competitors show up. You don't.

When someone uses Perplexity to compare products, your name is missing.
When Google AI Overviews appear, you're not cited.

You're invisible where 8 billion monthly searches are happening.

And most brands have no idea this is even trackable.

Here are the simple steps to fix it.

Step 1: 
Gain brand mentions
Get mentioned on platforms AI trusts. 
Reddit, Wikipedia, news sites, niche media, podcasts, expert roundups.
Keep your brand details consistent everywhere.

Step 2: 
Make your content easy for AI to understand
Use real question phrases like "how to" or "what is" as subheadings.
Start with a quick answer, then add context.
AI reads content differently than humans.

Step 3: 
Show your experience and expertise
Share original data and research.
Add author bios and expertise tags.
Content with citations, quotes, and stats gets 40% more visibility in AI results.

Step 4: 
Keep content fresh
Refresh your stats and examples regularly.
Show "Last updated" dates and use datePublished/dateModified schema.
95% of ChatGPT citations come from content updated in the last 10 months.


Step 5: Measure what matters
Manually test prompts across ChatGPT, Perplexity, and Gemini.
Track your AI visibility score and share of voice using tools like Semrush's AI Visibility Toolkit.

This isn't optional anymore.

AI search is growing 23% year over year while traditional search is down 12%.

Your competitors who show up in AI results are capturing traffic you don't even see missing.

The good news is - you can fix this starting today.

All you need is a good strategy.

5 Steps to rank on LLMs

Lately, I’ve been sitting in back-to-back discovery calls with SaaS founders and VP-level marketers.

And there is only feeling every time I close my laptop - gratitude. 🙏 

Grateful for the trust.
Grateful that the work is resonating.
Grateful that EmploraX is growing in the exact direction I hoped it would.

The volume is increasing and the conversations are getting more meaningful... and we’re entering the next phase.

And hence...it’s time to add more team members 🩵 

EmploraX is looking to bring on a #SocialMediaExpert who:

1. Thinks like a creator, not just a manager
2. Has worked with B2B SaaS brands and understands nuances
3. Can translate strategy into content that actually compounds
4. Has proof of work and real outcomes (no vanity metrics)
5. Is comfortable in an individual contributor role

This is for someone who:
- Cares about voice, positioning, and signal
- Understands how content fits into a larger growth system
- Wants to grow alongside an agency that’s building for the long term

This is NOT a role for - post schedulers, template recyclers, people chasing trends for engagement alone.

If this sounds like you or someone you know in your circle feel free to drop in the CV at admin@emplorax.com.

Upwards and onwards 🚀

I DON'T “post consistently” on LinkedIn.

I run a content system that makes consistency the default.

Yes, there are tools involved.

But the tools aren’t the point.
The point is this..
thinking and execution are completely separated.

Ideas don’t live in my head.

They get captured immediately.

Loose thoughts, client conversations, things I notice mid-scroll .... everything goes into one place.

AI helps me structure them, not replace them.

From there, content flows through a single source of truth.

Nothing gets lost.
Nothing needs remembering.

Design, video, copy .... each step has one job.

No overlap.
No decision fatigue.

Here’s what that actually changes 👇 

I never ask, “What should I post today?”

I don’t context-switch between thinking and formatting.

I don’t burn energy managing drafts, DMs, or workflows.

The system doesn’t create content for me.
 
It removes friction so I can focus on thinking.

That’s why publishing 7+ times a week doesn’t feel heavy.

And why I still have time for real conversations with serious leads.

Most people think the problem is discipline.

It isn’t.
It’s that their content depends on effort instead of structure.

Build the system once.
Let the output compound.

Comment "LINKEDIN" for the detailed playbook. Make sure we are connected

Happy Thursday 🩵

Website traffic is NOT growth. 👈 Read this twice


Traffic is attention - borrowed, temporary, unreliable.

Growth is what remains when attention leaves.

You can double traffic and still lose the market.

You can publish endlessly and still be forgettable. 

Because visibility without reinforcement doesn’t compound...it evaporates.

What matters isn’t how many people find you.

It’s how clearly they remember you.

How consistently you show up.
How strongly your point of view sticks.

If traffic is your primary KPI, you're tracking a vanity metric.

Most brands are invisible in AI search and don't even know it.

ChatGPT gets over 3.8 billion visits a month.

Perplexity handles 159 million searches.

If you're not showing up there, you're losing traffic you didn't even know existed.

Here's the 11-step system I use to rank across all AI engines:

Step 1: Check your AI Visibility score in Semrush One 
Step 2: See where you actually rank 
Step 3: Compare yourself to competitors 
Step 4: Find the prompts competitors rank for 
Step 5: Review how AI describes your brand 
Step 6: Fix your brand narrative 
Step 7: Optimize what AI thinks you're known for 
Step 8: Measure your share of voice 
Step 9: Fix technical issues AI engines hate 
Step 10: Track key prompts over time 
Step 11: Create content that AI engines cite

The brands showing up in ChatGPT and Perplexity right now - are not guessing.

They're using tools like this to track, measure, and improve their AI visibility.

-Start by checking your AI Visibility score. 
-See where you rank. 
-Find the gaps. 
-Build better content.

Swipe through for the full step-by-step breakdown.

Where does your brand show up right now? 
Google only? Or across AI search too?

How to rank in AI search results

Visibility is not a channel.

It’s an infrastructure.

Channels will come and go.

Algorithms shift all the time.

Distribution resets every quarter.

But your infrastructure compounds if built right.

When content, SEO, and AI discovery are designed as systems,
they don’t just spike...they persist.

Most teams treat visibility like a faucet.

Turn it on when needed.
Turn it off when budgets tighten.

That’s not visibility. That’s dependency - and will never give you results.

If your visibility disappears when activity slows, you never built an asset. 
Period.

For a long time, I thought growth meant becoming someone new.

New goals, labels, a new version of yourself.

That’s what we’re told sometimes, especially in work and careers.

But when I looked at my own journey, I realised something.

Everything I value today came from my past.

A science background that taught me discipline.
Years of writing that trained me to think clearly.
Marketing roles where results mattered more than opinions.

None of that was wasted.

And none of it needs to be replaced.

What changed wasn’t who I am...it was how I want to live and work.

For years, my time wasn’t fully mine. 

Especially as a working mother, my mornings felt rushed.

Days were shaped by systems I didn’t control, even when the work itself was good.

Over time, that stopped feeling right.

I don’t want chaos and constant urgency.
I want slower mornings, intentional work, and the freedom to decide how my day looks.

and I realised something simple but important.

Growth isn’t always about adding more.
sometimes it’s about removing what no longer fits.

And I’m just choosing to live and work in a way that feels more intentional.

Fast-growing SaaS companies don’t scale because they “do more marketing.”

They scale because they create momentum early  and then protect it ruthlessly.

Because momentum doesn’t come from funnels, channels, or tactics.
Those are downstream.

Momentum comes from market memory.

When buyers:
- recognize your name before they need you
- recall your point of view before they compare options
- associate you with a problem before they search for solutions

Demand stops being reactive.
Most SaaS teams wait for intent to appear.

The fastest-growing ones manufacture it upstream.

They invest in:
- visibility that reinforces the same belief repeatedly
- messaging that sounds consistent no matter where it’s encountered
- top-of-funnel presence that feels inevitable, not interruptive

This is why some brands feel “everywhere” without posting constantly...
 and others publish nonstop and still feel invisible.

Growth isn’t about capturing demand faster.
 
It’s about making demand easier to capture when it shows up.

If your strategy only activates once buyers are already shopping,
you’re competing late .... and expensively.

The real leverage in SaaS growth is simple: be remembered before you’re needed.

Everything else is execution.

Happy Wednesday 💪

We are still #hiring! 

At EmploraX, social media is not a posting function.

It’s not scheduling content, repurposing templates and chasing trends for short-term engagement.

It’s a thinking role.

The person we bring in will be expected to:
- Understand why a post exists before writing it
- Protect voice and positioning across every piece of content
- Think in systems, not standalone posts
- Care about compounding visibility, not just weekly metrics

If your strength is execution without context, this will feel uncomfortable.

BUT if your strength is thinking and shipping, this will feel exciting.

We’re building for founders and senior SaaS leaders who care deeply about signal.

That requires creators who think beyond the calendar.

If that sounds like you or someone you know, apply below 👇  or drop resumes at admin@emplorax.com 

Let's go 💪 🚀

In 2026, AI won’t reward the loudest SaaS brands.

It will reward the ones it trusts enough to recommend.

That trust isn’t built with one blog, one mention, or one viral post.

It’s built in a sequence most teams don’t design deliberately.

Here’s the part everyone misses:
AI doesn’t evaluate content in isolation.
 
It evaluates coverage, depth, and reinforcement across the funnel.
Miss a layer...and you disappear when it matters.

1. Awareness

AI has to recognize you as part of the conversation.
If you’re not consistently present when questions are asked in your category, nothing downstream activates.

2. Interest
 
One mention isn’t authority. Depth is.
Brands that own topics - not just keywords - become defaults.

3. Consideration

This is where recommendations are made.
If you’re not visible when buyers compare options, AI doesn’t surface you as a serious choice.

4. Conversion

Trust already exists here.
Friction is the only enemy left.

5. Retention
 
The most ignored layer...and the one AI quietly values most.
Brands with successful, vocal customers get cited again and again.


Here’s the uncomfortable truth:

Most teams create content randomly across these stages.
A couple of blog here... a few case studies there.
Some social posts in between.

AI doesn’t reward randomness..it rewards sequencing.

If you build awareness without consideration, AI won’t recommend you.
If you optimize conversion without awareness, no one arrives.

The brands that win in 2026 won’t create more content.

They’ll design the entire visibility system... end to end.
Be impossible to ignore at every stage.

That’s the game now.

A simple test most teams avoid 👇 


If you paused content for 60 days, would your pipeline slow - or collapse?

Slowing means you built momentum.

Collapsing means everything depended on activity.

Most SaaS teams mistake motion for traction.

They publish, promote, repeat... without building anything that lasts.

If stopping feels risky, that’s not discipline.

that’s fragility...

and the downstream effect is worse than it looks.

taplio

The Battle

🌀 Kyle vanArtsen

Alka Gupta

Followers

Posts

Engagements

Likes

Performance ScoreAlka Gupta's LinkedIn Performance

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taplio

The Battle

🌀 Kyle vanArtsen

Alka Gupta

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alka Gupta's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAlka Gupta's LinkedIn Performance