Kyle Coleman

ClickUp

Global VP of Marketing

Copy.ai

Chief Marketing Officer

Lavender

Strategic Advisor

Clari

Leading marketing, growth, and revenue excellence.

SVP, Marketing

Leading the Growth team at Clari, consisting of:

- Product Marketing
- Customer Marketing
- Growth Marketing
- Growth Operations
- Revenue Development
- Revenue Enablement
- Value Engineering

Group VP, Growth & Enablement

Clari's Growth Department was created in November of 2019, comprising the following teams: 

- Demand Generation
- Field Marketing
- Revenue Development
- Revenue Enablement
- Growth Marketing Operations
- Value Engineering

This unique combination of teams allows for two main visions of the department, one quantitative and one qualitative: 

1. Own the full pipeline number that supports Clari’s new logo and expansion revenue targets. Deliver the specialized programs & optimized processes that create, accelerate, & close revenue. 

2. Create world-class buyer and customer experience that is completely consistent across the entire sales cycle -- attract, land, expand, retain.

ABOUT CLARI: 

Clari’s Revenue Operations Platform improves efficiency, predictability, and growth across the entire revenue process. Clari gives revenue teams total visibility into their business, to drive process rigor, spot risk and opportunity in the pipeline, increase forecast accuracy, and drive overall efficiency. Thousands of sales, marketing, and customer success teams at leading companies, including Okta, Adobe, Workday, Zoom, and Finastra, use Clari’s execution insights to make their revenue process more connected, efficient, and predictable. Visit us at clari.com and follow us @clari on LinkedIn.

VP, Revenue Growth & Enablement

2019 - Revenue Development (aka, Sales Development)
- Inherited a team of 5 SDRs. All promoted to new roles within 6 months. 
- Overhauled hiring & onboarding process, exiting 2019 with team of 12.
- Restructured incentive plans to align with Marketing & Sales goals.
- Defined, documented, implemented new outbound prospecting & qualification process.
- Consistently generated sufficient pipeline for 4x coverage across sales segments, supporting quarterly & yearly ARR targets. 

2019 - Revenue Enablement
- Evaluated, implemented, & optimized Enablement tech stack to support a distributed salesforce (Outreach, Gong, Highspot, Lessonly).
- Modernized approach to Enablement, focusing on short videos & self-guided work in favor of long, expensive live sessions.
- Set foundation for Clari's "Revenue Academy," a marquee program to enable SDRs, AEs, SEs with best practices at every point of the lead & opportunity funnel.

Director, Sales Development & Enablement

Looker

Defining, implementing, & optimizing efficient and effective sales dev & biz ops processes at Looker.

2019 – Optimize systems & processes for full alignment between Marketing, SDR, and Sales. 
• Lead in-depth training & enablement sessions to drive quality at the top of the funnel. 
• Created & implemented qualitative feedback loop to best inform go-to-market strategies & effectively assess ROÍ on various Marketing & SDR initiatives. 

2018 – Build a global team; Develop higher level strategies & analysis. 
• Implemented new Marketing to Sales hand-off process (see 2017). Created full funnel analysis to up-level predictability, forecast-ability, and accountability of all Sales & Marketing stakeholders.
• Exited 2018 with team of 50.

Sr. Director, Sales Development & Optimization

2017 – Maturation & incentive alignment; Business Ops focus. 
• Proposed new Marketing to Sales hand-off process to fully align Marketing, SDR, and Sales incentives. Socialized proposed changes with all C-Suite stakeholders through 6 weeks of discussions, analysis, and presentations. 
• Developed close working relationships with Finance, Sales Ops, MarkOps, and Biz Ops to bolster end-to-end understanding of sales cycle, planning, and cross-functional processes. 
• Exited 2017 with team of 36.

2016 – Specialization at home, expansion abroad; Manage managers. 
• Made business case for and introduced specialized roles for Inbound SDRs, Outbound SDRs, and Enterprise SDRs. Segmentation led to lift in all KPIs: Meetings created, lead to meeting conversion rates (Inbound & Outbound), down-funnel conversion rates, etc. 
• Hired first 3 SDRs in Dublin, IE, and implemented effective processes from the US. 
• Hired first 3 SDR Managers, on-boarded and trained them to effectively manage individual contributors. 
• Exited 2016 with team of 24. 

2015 – Growth: scale, hire, train.
• Implemented hiring process, and was responsible for each stage: from resume screening to extending offers. This process has remained largely unchanged, and over 65 people have been hired using it
• Created all analysis to gauge top of the funnel process efficacy, run messaging A/B tests, measure quota attainment, and report to C-Suite & Board
• Documented everything, from GTM tactics to objection handling to analytical best practices
• Promoted from Manager to Director. Exited 2015 with team of 15.

Director of Sales Development

2014 – Create processes and develop systems.
• Built entire Outbound process from the ground up: targeting, tools, messaging. Outbound-generated Meetings became 55% of New Business Meetings through 2015
• Built Inbound playbook to maximally process, qualify, and hand off leads to Sales team
• Developed expertise in Salesforce.com, Marketo, Looker, and countless sales methodology tools
• Promoted from individual contributor to Team Lead to Manager. Exited 2014 with team of 8. 

2013 – Scrappy startup, wear all the hats.
• Second Sales & Marketing hire at Looker, same month as Seed funding (March 2013)
• Ran trade shows, processed inbound leads, dabbled in outbound prospecting, managed looker.com, created & tested messaging
• Helped develop initial go-to-market strategies, identified ideal customer profiles (companies & personas) and tested outreach strategies 
• Exited 2013 with team of 2.

Sales Development Team Manager

gyro

Day-to-day execution of assigned client projects, liaising between clients and all agency departments. Coordinate and manage agency resources and ensure that projects are completed on time and on budget while meeting client and agency objectives. Position details include:

Knowledgeable of clients' business, competitive challenges, and how key strategic issues impact client/agency objectives. 

Develop project, creative and media briefs based on client/agency input and present briefs to creative team and other agency departes involved in the project's development. 

Coordinate development of estimates, billing and vendor invoices within approved budget as well as anticipate and identify opportunities to optimize the client's program.

Provide effective and timely communications to agency staff, clients and outside suppliers, and track the production status and schedules for all assigned projects.

Evaluate copy, layout/artwork, media plans and production materials against approved briefs and make recommendations as appropriate prior to concepts being presented to clients.

Account Executive

Global VP Marketing @ ClickUp

Sales & Marketing leader with a passion for people development, identifying & solving problems, creating & optimizing processes, and unifying departments across the revenue org. 

I'm an avid runner, reader, podcast listener, and a proud corgi owner.

Leading marketing, growth, and revenue excellence. 

Cordial

· Repositioned the brand around a bold narrative: The Battle for Attention
· Driving GTM strategy across brand, demand, product marketing, ABM, customer advocacy, and events
· Launched Cordial Edge — an AI-powered personalization engine — at NRF
· Leading a lean team of 10 marketers supporting 30%+ YoY growth
· Created our “12 Big Rocks” framework to align marketing with revenue outcomes
· Driving activation across channels: social, content, sales enablement, PR, and web

· Acted as interim CMO, owned the end-to-end marketing engine
· Created “Lightning Strikes” to drive market moments that moved pipeline fast
· Led thought leadership and content strategy to position Clari as the leader in Revenue Platform
· Orchestrated a new GTM playbook tied tightly to sales and product motion
· Team delivered consistent inbound volume, major launches, and brand lift — on repeat

GVP, Marketing

· Led the narrative: repositioned Clari around the Revenue Platform and redefined its category
· Launched breakthrough campaigns, creative events, and keynote-worthy product moments
· Built a content engine that fueled sales enablement, customer education, and inbound
· Partnered across sales, CS, and product to drive alignment on every launch
· Team = a tight crew of product marketers, storytellers, and category designers

VP, Brand, Content and Product Marketing

Product Marketing Alliance

· Top Influencer (2020, 2021, 2022, 2023, 2024)
· Best Team of the Year Award 2021
· Teacher at PMA's Leaders Fellowship program
· Keynote speaker

Product Marketing Alliance Mentor & Teacher

Gong

·  Launched new products, SKUs, and campaigns that made noise — and moved revenue
·  Created standout stories across channels — from Celebrate keynotes to Super Bowl ads
·  Drove Gong’s category dominance in Revenue Intelligence
·  Built customer programs that turned users into evangelists (and case studies into art)
·  Marketing wasn’t just creative — it was tied to pipeline, adoption, and expansion

Vice President, Product and Customer Marketing at Gong

Talend

· Repositioned Talend in a crowded data space with sharper messaging and clearer value props
· Led GTM strategy across product launches, solution marketing, and integrated campaigns
· Built sales enablement programs that improved pitch consistency and competitive win rates
· Partnered with product and sales to align roadmap storytelling with market needs
· Drove increases in brand awareness, pipeline velocity, and ARR growth within 3 quarters

Vice President, Product Marketing

Salesforce

· Led technical product marketing for Einstein, Salesforce’s flagship AI platform
· Launched Einstein at Dreamforce ‘16 — the biggest product launch in company history
· Built and scaled GTM: demos, content, pricing & packaging, and enablement
· Created the Einstein Champions program to amplify customer voices
· Enabled 200+ SEs with a full certification program
· Presented at Dreamforce keynotes, executive briefings, and third-party events
· Influenced $100M+ in ARR and drove exponential product adoption

Senior Director, Product Marketing, Einstein

· Led technical product marketing for Wave Analytics
· Secured leadership placement in Gartner MQ through analyst engagement
· Launched vertical-specific solutions: Analytics for Sales, Service, and Communities
· Built scalable demo assets used by 1,000+ AEs and SEs
· Generated 5x pipeline and ARR through targeted campaigns and programs

Director, Product Marketing, Analytics

My responsibilities include core messaging/ positioning, develop picture-perfect content and create killer demo scenarios.

KXEN

I am responsible for all aspects of outbound marketing content needed to support marketing efforts and sales cycles in the company.

Senior Product Marketing Manager

Worked on proof of concepts, pilots and go-live deployments at 50+ customers across a spectrum of industries, including communications, finance, retail and e-Business

Technical Director, Social Network Analysis

Specialized in Predictive Analytics and Social Network Analysis 

International experience:
- in many industries: Telco, e-Commerce, Automotive, Bank, Retail, etc.
- and many Horizontals: CRM, Fraud, R&D (Reliability, Performance), etc.

Presales engineer

Altran

Head of the ALTRAN Statistics and Optimization Offer.
This Offer aimed at helping our clients to :
- save time,
- analyze data,
- model phenomena / processes,
- optimize outputs / costs,
through innovative, statistical techniques that we developed and/or specialized into.

Senior Consultant

Diagnostica Stago

Project Manager for the Chronometric Signals Processing.
Expert Consultant for the statistical analyses (involving decision tree techniques).

Data Science Project Manager

Brand, Content and Product Marketing at Clari. Ex Salesforce, Gong, Talend

I help B2B SaaS companies go from “what do you do again?” to “how did I live without this?”

Over the last 10+ years, I’ve led marketing at some of the most iconic (and category-defining) companies in tech — Salesforce, Gong, Clari — and now Cordial. From brand storytelling to GTM strategy, my teams have designed categories, launched products, repositioned companies, and created campaigns that punch way above their weight.

Today at Cordial, I’m focused on helping retail brands win the battle for attention — with smarter AI, deeper customer signals, and personalized messaging that actually performs.

I also teach with the Product Marketing Alliance and nerd out about positioning frameworks, lightning strikes, and the psychology behind why messages stick.

If you’re a fellow marketer, builder, or founder — let’s connect.

taplio

The Battle

Kyle Coleman

Julien Sauvage

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