Kyle Coleman

Global VP Marketing @ ClickUp

Sales & Marketing leader with a passion for people development, identifying & solving problems, creating & optimizing processes, and unifying departments across the revenue org. 

I'm an avid runner, reader, podcast listener, and a proud corgi owner.

Chief Marketing Officer

Leading marketing, growth, and revenue excellence. 

The top question I got when I joined ClickUp:
 
Why’d you leave the AI space?
 
😏 Simple answer: I didn’t.
 
At the app layer, the winners in the age of AI are the companies that create and own a unique data set. And, they need to deliver the AI capabilities that can harness that data for real-world use cases (not just cute toys).
 
For ClickUp, the data is the incredibly broad set of work context that powers the platform. Projects, tasks, docs, chat, meetings, whiteboards, people, etc.
 
Add that to ClickUp's broad range of AI capabilities. From world-class Super Agents, to AI chat, meeting notetakers, talk-to-text, and more. Democratizing AI to all users and powering business-critical workflows.
 
💪 This combo is what's creating real value for customers.
 
And if you want (less biased) proof that ClickUp is a leading AI company, check these G2 awards:
 
🎉 Best AI Software Products
🎉 Best Agentic AI Software Products
🎉 Best Software Products
 
These aren’t pay-for-play awards. This is based on real users providing real reviews about what really works.
 
And it’s just the beginning. The best is yet to come.

Brand, Content and Product Marketing at Clari. Ex Salesforce, Gong, Talend

I help B2B SaaS companies go from “what do you do again?” to “how did I live without this?”

Over the last 10+ years, I’ve led marketing at some of the most iconic (and category-defining) companies in tech — Salesforce, Gong, Clari — and now Cordial. From brand storytelling to GTM strategy, my teams have designed categories, launched products, repositioned companies, and created campaigns that punch way above their weight.

Today at Cordial, I’m focused on helping retail brands win the battle for attention — with smarter AI, deeper customer signals, and personalized messaging that actually performs.

I also teach with the Product Marketing Alliance and nerd out about positioning frameworks, lightning strikes, and the psychology behind why messages stick.

If you’re a fellow marketer, builder, or founder — let’s connect.

Julien Sauvage

I’ve tried to measure brand in every possible way.
Only to get raised eyebrows when explaining  it to non-marketers.

- Social followers❓
- Branded Google search volume❓
- AI search rank❓
- Mentions from buyers on Gong calls❓

Each one sounds reasonable.

Buuuut:

- Social followers can be a vanity metrics, unless your ICP overlaps with your audience.
- Branded search is great, but it lags and tells only a fraction of the story.
- AI search is still limited in volumes.
- Gong mentions... well, they only show up once you’re already in a deal.

- - -

So, recently, I went back to something very simple. Borrowed straight from B2C.

➔ Aided and unaided brand awareness.

Ask 100 people in your ICP.

First:
“When you think about [your category], which companies come to mind?”
That’s unaided.

Then:
“Have you heard of X, Y, Z?”
That’s aided.

We used Wynter for it (big fan).

Define your ICP clearly. Title, segment, industry, region. Be disciplined. Don’t ask your friends. Don’t ask your customers only. Don’t ask people who already follow you.


We used this at our kickoff last week. Everyone got it in 30 seconds.

It gives you a north star.

- - -

*From there*, you layer in the channel diagnostics:

- Social engagement within ICP
- Branded and non-branded search trends
- AI search visibility
- Direct and organic web traffic
- Gong mentions (early-stage, not just late-stage)
- Share of voice in media and analyst coverage
- Etc.

Is a brand awareness survey perfect? No.

Sample size can be small. It’s not always statistically bulletproof. And it won’t satisfy every spreadsheet purist.

But it forces the right question:

When your buyer thinks about the problem you solve, do you exist in their head?

Everything else is optimization.

That part is brand.

Julien Sauvage 🥖

CMO @ Cordial | Ex-Gong, Clari, Salesforce, Talend | Investor | Advisor | Positioning Nerd

Me and my two kids yesterday:

Me, feeling a bit emotional:
What’s beautiful in all this… is that the two of you will always have each other.
You’re brothers.
You’ll forever remain brothers.

My youngest (7):
Dad, I’m not your son.

Me:
🤔 / 😂

More pipeline won’t fix fuzzy positioning.

It just makes it more expensive.

Talking about this in an hour on:
“Don’t Put All Your Marketing Eggs in the Pipeline Bucket.”

Clarity. Win rates. AI hype. Punk rock.

Join if you’ve ever tried to solve strategy with volume.

Link 👇

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