Kyle Coleman

ClickUp

Global VP of Marketing

Copy.ai

Chief Marketing Officer

Lavender

Strategic Advisor

Clari

Leading marketing, growth, and revenue excellence.

SVP, Marketing

Leading the Growth team at Clari, consisting of:

- Product Marketing
- Customer Marketing
- Growth Marketing
- Growth Operations
- Revenue Development
- Revenue Enablement
- Value Engineering

Group VP, Growth & Enablement

Clari's Growth Department was created in November of 2019, comprising the following teams: 

- Demand Generation
- Field Marketing
- Revenue Development
- Revenue Enablement
- Growth Marketing Operations
- Value Engineering

This unique combination of teams allows for two main visions of the department, one quantitative and one qualitative: 

1. Own the full pipeline number that supports Clari’s new logo and expansion revenue targets. Deliver the specialized programs & optimized processes that create, accelerate, & close revenue. 

2. Create world-class buyer and customer experience that is completely consistent across the entire sales cycle -- attract, land, expand, retain.

ABOUT CLARI: 

Clari’s Revenue Operations Platform improves efficiency, predictability, and growth across the entire revenue process. Clari gives revenue teams total visibility into their business, to drive process rigor, spot risk and opportunity in the pipeline, increase forecast accuracy, and drive overall efficiency. Thousands of sales, marketing, and customer success teams at leading companies, including Okta, Adobe, Workday, Zoom, and Finastra, use Clari’s execution insights to make their revenue process more connected, efficient, and predictable. Visit us at clari.com and follow us @clari on LinkedIn.

VP, Revenue Growth & Enablement

2019 - Revenue Development (aka, Sales Development)
- Inherited a team of 5 SDRs. All promoted to new roles within 6 months. 
- Overhauled hiring & onboarding process, exiting 2019 with team of 12.
- Restructured incentive plans to align with Marketing & Sales goals.
- Defined, documented, implemented new outbound prospecting & qualification process.
- Consistently generated sufficient pipeline for 4x coverage across sales segments, supporting quarterly & yearly ARR targets. 

2019 - Revenue Enablement
- Evaluated, implemented, & optimized Enablement tech stack to support a distributed salesforce (Outreach, Gong, Highspot, Lessonly).
- Modernized approach to Enablement, focusing on short videos & self-guided work in favor of long, expensive live sessions.
- Set foundation for Clari's "Revenue Academy," a marquee program to enable SDRs, AEs, SEs with best practices at every point of the lead & opportunity funnel.

Director, Sales Development & Enablement

Looker

Defining, implementing, & optimizing efficient and effective sales dev & biz ops processes at Looker.

2019 – Optimize systems & processes for full alignment between Marketing, SDR, and Sales. 
• Lead in-depth training & enablement sessions to drive quality at the top of the funnel. 
• Created & implemented qualitative feedback loop to best inform go-to-market strategies & effectively assess ROÍ on various Marketing & SDR initiatives. 

2018 – Build a global team; Develop higher level strategies & analysis. 
• Implemented new Marketing to Sales hand-off process (see 2017). Created full funnel analysis to up-level predictability, forecast-ability, and accountability of all Sales & Marketing stakeholders.
• Exited 2018 with team of 50.

Sr. Director, Sales Development & Optimization

2017 – Maturation & incentive alignment; Business Ops focus. 
• Proposed new Marketing to Sales hand-off process to fully align Marketing, SDR, and Sales incentives. Socialized proposed changes with all C-Suite stakeholders through 6 weeks of discussions, analysis, and presentations. 
• Developed close working relationships with Finance, Sales Ops, MarkOps, and Biz Ops to bolster end-to-end understanding of sales cycle, planning, and cross-functional processes. 
• Exited 2017 with team of 36.

2016 – Specialization at home, expansion abroad; Manage managers. 
• Made business case for and introduced specialized roles for Inbound SDRs, Outbound SDRs, and Enterprise SDRs. Segmentation led to lift in all KPIs: Meetings created, lead to meeting conversion rates (Inbound & Outbound), down-funnel conversion rates, etc. 
• Hired first 3 SDRs in Dublin, IE, and implemented effective processes from the US. 
• Hired first 3 SDR Managers, on-boarded and trained them to effectively manage individual contributors. 
• Exited 2016 with team of 24. 

2015 – Growth: scale, hire, train.
• Implemented hiring process, and was responsible for each stage: from resume screening to extending offers. This process has remained largely unchanged, and over 65 people have been hired using it
• Created all analysis to gauge top of the funnel process efficacy, run messaging A/B tests, measure quota attainment, and report to C-Suite & Board
• Documented everything, from GTM tactics to objection handling to analytical best practices
• Promoted from Manager to Director. Exited 2015 with team of 15.

Director of Sales Development

2014 – Create processes and develop systems.
• Built entire Outbound process from the ground up: targeting, tools, messaging. Outbound-generated Meetings became 55% of New Business Meetings through 2015
• Built Inbound playbook to maximally process, qualify, and hand off leads to Sales team
• Developed expertise in Salesforce.com, Marketo, Looker, and countless sales methodology tools
• Promoted from individual contributor to Team Lead to Manager. Exited 2014 with team of 8. 

2013 – Scrappy startup, wear all the hats.
• Second Sales & Marketing hire at Looker, same month as Seed funding (March 2013)
• Ran trade shows, processed inbound leads, dabbled in outbound prospecting, managed looker.com, created & tested messaging
• Helped develop initial go-to-market strategies, identified ideal customer profiles (companies & personas) and tested outreach strategies 
• Exited 2013 with team of 2.

Sales Development Team Manager

gyro

Day-to-day execution of assigned client projects, liaising between clients and all agency departments. Coordinate and manage agency resources and ensure that projects are completed on time and on budget while meeting client and agency objectives. Position details include:

Knowledgeable of clients' business, competitive challenges, and how key strategic issues impact client/agency objectives. 

Develop project, creative and media briefs based on client/agency input and present briefs to creative team and other agency departes involved in the project's development. 

Coordinate development of estimates, billing and vendor invoices within approved budget as well as anticipate and identify opportunities to optimize the client's program.

Provide effective and timely communications to agency staff, clients and outside suppliers, and track the production status and schedules for all assigned projects.

Evaluate copy, layout/artwork, media plans and production materials against approved briefs and make recommendations as appropriate prior to concepts being presented to clients.

Account Executive

Global VP Marketing @ ClickUp

Sales & Marketing leader with a passion for people development, identifying & solving problems, creating & optimizing processes, and unifying departments across the revenue org. 

I'm an avid runner, reader, podcast listener, and a proud corgi owner.

Leading marketing, growth, and revenue excellence. 

Merck Group

Working Student - Global Communications & Strategic Planning 

Strategic Comms Deck

'Strategic Comms Deck', a practical toolkit developed in collaboration with Hochschule Darmstadt, Merck KGaA, and various industry professionals, designed to empower teams with goal-oriented, impactful communication strategies using media content formats. 

This brainstorming cards deck can help you in crafting engaging, memorable messages that strengthen organizational culture and foster collaboration. My approach integrates clear, effective communication techniques with innovative media to enhance team dynamics and drive corporate objectives. 

Let's connect and explore how strategic communication can elevate your organization.

Creator - Strategic Comms Deck 

Merck KGaA, Darmstadt, Germany

Amplifying Internal Communications through Expanded Media at Merck.

Masters Thesis 

TEDxTUDarmstadt e.V.

Executive Board

Creative Marketing & Event Strategist 

StudySmarter

- Enhanced SEO ranking through potential keyword research, landing page audits, content improvement, editorial planning, and generating new content ideas.
- Earned the title "Speedy Gonzales" in the SEO keyword research team, by contributing to millions of website visits and app downloads.
- Performed thousands of in depth-keyword analyses and researches to optimize content marketing, social media platforms and blogs.
- Contributed to StudySmarter's recognition as "IndexWatch 2022 - The SEO winners of the year" by SISTRIX GmbH.
- Collaborated with senior management and content team to execute SEO growth strategy for www.studysmarter.de , enhancing website structure, titles, keywords, and content copy that drove customer acquisition and increase traffic.
- Developing roadmap for technical on-page SEO (indexing, page speed, crawlability, mobile friendliness, site architecture), in collaboration with IT department.
- Tools: SEMrush, Sistrix, Ahrefs, Screaming Frog, Asana, Google Search Console, Hootsuite, GatherContent and Google Analytics.

Working Student - SEO & Digital Marketing 

AIESEC in Germany

Marketing Team Lead

Data BI

- Led the marketing department's strategic direction and vision, including branding, content marketing, design, newsletters, videos, SEO, positioning, business growth, and digital media communications activities focused on the B2B Tech Industry. 
- Designed and created www.databi.me , by focusing on improving customer journey and UX, as well as targeting keywords to increase organic traffic.
- Managed a team of 2 interns, collaborated directly with the CEO on marketing. 
- Launched the digital email marketing campaign rounds every month.
- Increased sales by 25% in 9 months through lead generation and successful pitches. 
- Grew social media engagement, presence and impressions with targeted content. 
- Ensured the success of products and services through digital media, marketing strategies, consistent social media calendar, content creation, emails and utilizing organic traffic on LinkedIn.
- Accepted at Pakistan's top startup incubator, National Science & Technology Park.
- Drives business through strong market differentiation, audience acquisition and new product promotion.
- Innovative ideas generation to promote startup, products and services.
- Managed to build a new corporate brand identity and image for Data BI.
- Managing overall strategic operations of research, startup growth planning, talent acquisition, employee branding and culture and environment.

Co-Founder - Marketing & Brand Communications Expert 

Thought For Food

- Advisement on TFF strategic plan and initiatives.
- Representation of TFF at various events in South Asia region. 
- Recruitment of social entrepreneurs to participate in the Thought for Food Challenge. 
- Engagement with social media and public relations about the program's objectives and requirements.
- Build and managed TFF volunteers team in Pakistan.
- Host meetups, events and other impactful activities focused on raising awareness about food and agriculture and the opportunities to innovate in this space.

Global Brand Ambassador 

Students For Liberty

- Building up local communities and establishing monthly group meetings.
- Design of graphics and creation of posts for social media.
- Raising brand awareness.

Digital Coordinator

CarFirst

Inducted into Management Trainee Program where I helped CarFirst in marketing and reach out to digital audience by building brand videos, marketing strategies and collateral. I was responsible for branding of North Region Sales Center of CarFirst. Out of 30 MTO's hired nationwide, My name was in special mentions in final report released by HR.

- Planned and executed successful marketing communications & digital branding campaigns.
- Responsible for branding of CarFirst Sales Center in Region North.
- Conducted insightful data analysis on sales and purchase activities.
- Developed interactive dashboards on business activities.
- Conducted successful recruitment bench marking.
- Responsible for employee branding and achieved excellent results for the KPI.
- Presented and provided recommendations to all departments for improving the
workflow.
- Graduated from CarFirst Management Trainee Program with recognition.
- C2B & B2B purchasing and worked in Purchasing, HR, Operations, Marketing, BI and Product Development Departments.

Management Trainee Officer (Marketing)

Global Marketing Access @ Merck KGaA | Marketing & Communications Expert | Brand Strategist | Digital Media | SEO | Content Marketing | Masters in Expanded Media @ Hochschule Darmstadt.

A keen learner and would want to keep my learning curve steep throughout my life. A creative ambitious individual with determination to achieve recognition in marketing communications, brand strategy, social media and content marketing. With a demonstrated history in conceptualizing and delivering marketing strategies and proven records of building relationships, managing projects and events from concept to completion. Exceptional team player and a team leader with ability to lead the strategic direction of team as I worked in both roles.

Key Competencies:
-Marketing Communications
-Growth Marketing
-Content Marketing
-Digital Marketing
-Search Engine Optimization - SEO
-Social Media Strategy and Management 
-Brand Management
-Product Marketing 
-Community Building and Engagement
-Entrepreneurship and Startup Marketing Management
-Business Growth and Digital Transformation
-LinkedIn Marketing and Optimization 
-UI & UX Design
-Strategy Planning and Implementation
-Video Editing 
-Project Management
-Event Management
-Media Communications 
-Public Relations
-Branding and Design Thinking
-Operations Management
-Email Marketing
-Graphics Designing 
-Human Resource Marketing
-Employee Branding 
-Personal Branding
-Talent Acquisition

Technologies:
Digital Marketing Tools, Microsoft Power BI, SEMrush, Sistrix, Ahrefs, Google Search Console,  Figma, Hootsuit, Hubspot, Jira, Asana, Just in Mind, Adobe Creative, GatherContent. MailChimp, Sony Vegas, Microsoft Office Suite, Tableau, ClickUp, Slack, Google Analytics, Trello, Zoom, Canva.

Personal Email: arslanashrafrana@gmail.com

taplio

The Battle

Kyle Coleman

Arslan Ashraf

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?