Vanta

July 2024 - 207%, closed 22 deals 
June 2024 - 163% to goal
May 2024 - Returned from medical leave in late May

Moved into a new role within Vanta helping account executives on their compete deals. I was looped into 149 competitive deals between January 2023-May 2023. We won 103 of those deals (70%). 

Took medical leave from June 2023 to May 2024. Diagnosed with idiopathic chronic pancreatitis.

Account Executive III

Account Executive ll

Our mission at Vanta is to be a layer of trust on top of cloud services, to secure the internet, increase trust in software companies, and keep consumer data safe. Think of us as your automated security and compliance expert.

Series A - $50,000,000 (Sequoia Capital, May 2021)
Series B - $110,000,000 (Craft Ventures, June 2022)
FY22Q2- 151%

Account Executive

Pavilion

Pavilion is an exclusive organization for high growth operators. The Associate program is for top performing AE’s, Managers, and Directors.

Associate

Sales Enablement Society

Member

RevGenius

A group of revenue generating sales and marketing professionals brought together to learn, share, support, and grow with each other

Bravado

Bravado is a community of trusted sales professionals endorsed by their customers.

Agora Systems

Tasked by the CEO, COO, Director of sales to break into our largest accounts within ICP. Complex Enterprise level sale with the largest electrical contractors in the USA.

33.3M$ Series B (July 2021) - Led by Tiger Global
7.2M$ Series A (Apr 2020) - Led by 8VC
4.1M$ Seed (Aug 2018) - Led by 8VC

Senior Account Executive, Enterprise

Moved to Major Account team to help break into largest accounts within ICP.

Enterprise Account Executive

Agora is a materials procurement platform built for commercial trade contractors to reduce overhead costs and increase labor productivity. Its platform connects suppliers with field, office, warehouse, and accounting teams, allowing contractors to create requisitions, issue purchase orders, and track invoices and deliveries instantaneously.
Agora’s software is a crucial component in reducing the cost of construction, helping deliver critical projects that strengthen local communities faster, and solving our most urgent needs as a society - from building affordable housing to fixing our nation’s infrastructure.
Agora’s impact on contractors has proven to drive efficiency, productivity, and profitability:
- Field teams spend on average 38% less time managing materials
- Office teams spend an average of 75% less time processing purchase orders
- Long ordering processes are reduced from an average of five business days to 24-48 hours
With Agora, electrical contractors have: 
• Saved up to 90% in office overhead spent on managing materials with our automated PO technology 
• Saved up to 20% on materials costs with our automated request for order (RFQ) technology

December 2021: 208%
November 2021: 115%

Oracle

A member of the Java Global Business Unit within Oracle. This is a highly technical sale covering all aspects of enterprise use of Java (cloud, server, hosted environments, SaaS deployments, embedded Java, etc.) Constant engagement with C-Levels and technical LOBs to support and secure their internal and external Java applications to meet business requirements.

Work with accounts of all sizes ($10M - $5B+) to provide visibility into Oracle Java's road map and strategic direction for the future while maximizing their investment in the Java platform.

Account Coverage: WA, UT, CO, WY, ID, MT, AK, ND, SD, NB, KS


FY22 (Q1, only 2 months): 110K closed revenue, 8 deals
FY21 (Only in seat for 9 months): 180% attainment, 1.8 million closed revenue, 34 transactions, largest deal size $900,000 TCV

Account Executive | Java Technologies

- Coordinated with engineers cross-functionally to identify customer pain points and suggest potential IT solutions across multiple product lines (PaaS, IaaS, SaaS, Database, Servers, Storage, Engineered Systems, etc.)
- Completed in-depth training on various industries and their business needs and interests
- Collaborated with field marketing to deliver relevant campaigns across all North American territories
- Utilized Oracle CRM software including Oracle Sales Cloud and Eloqua to keep track of leads and pipeline

YTD: 150%

Awards:
Q4FY20 Rep of the Month April
Fast Start Q3 FY20
Selected as one of MVPs of Q3 NA 
Fast Start Q4 FY20
All-hands call spokesperson (700+ attendees)

Core Technology Consultant

The Marketing Arm

Field Marketing Manager

Pre-Load Supervisor

Security & Compliance that doesn’t SOC 2 much 🔒🦙 I help organizations get SOC2, ISO27001, HIPAA, GDPR compliant

Hey I’m Kyle 👋🏻 

Currently working at Vanta as an Account Executive. Vanta is the fastest path to audit for SOC2 & ISO27001. We also support GDPR, CCPA, HIPAA, FedRamp and many more. 

Don't take my word for it take it from the 8,500+ companies that use us: https://www.vanta.com/customers - No other competitor can say they have knocked out a Type 1 in under 10 days. We use the same auditors as many of them :)

In my spare time, I enjoy hanging out with friends, watching sports, movies, and working out. 

Please don’t hesitate to reach out - I’m always open to connecting and speaking with a new person! 

ESFP | Enneagram Type 7

kylefranklinadams@gmail.com

Kyle A.

ZenMaid

As the Head of Marketing at ZenMaid, I oversee the entire marketing department and sit on the executive team. My responsibilities encompass managing all KPIs, targets, goals, and our MRR goal. I assist with leading efforts in content creation, paid media campaigns, web optimization, email marketing, SEO strategies, and community engagement.

Key Achievements:
+ Achieved a significant 14.8% increase in monthly recurring revenue (MRR) since my tenure began.
+ Boosted annual recurring revenue (ARR) by over 14%, contributing to the overall financial growth of ZenMaid.
+ Increased the average number of new product trials per month by 31%, from 252 to 330, demonstrating a substantial improvement in our trial conversion strategy.
+ Successfully managed and optimized marketing strategies across various channels, leading to enhanced brand visibility and customer acquisition.
+ Contributed to the overall growth and success of ZenMaid through innovative marketing initiatives and strategic leadership.

Key Responsibilities:
- Oversee and manage the entire marketing department, ensuring alignment with overall company goals and objectives.
- Develop and implement strategic marketing plans to drive demand generation and increase market share.
- Lead the execution of comprehensive digital marketing strategies, including content marketing, paid media, web, email, and SEO.
- Analyze and optimize marketing performance metrics to ensure effective use of budget and resources.
- Collaborate with the executive team to set and achieve monthly recurring revenue (MRR) and annual recurring revenue (ARR) goals.
- Foster community engagement and manage relationships with key stakeholders.
- Continuously monitor market trends and adjust strategies to maintain a competitive edge.

Head of Marketing

Director, Demand Generation

Commonstate

As a co-founder of Commonstate, a marketing agency specializing in web design and development, paid media (PPC, paid social, CTV, omni-channel), and SEO, I have played a pivotal role in establishing and growing the company since its inception in May 2022.

Key Responsibilities:
- Oversee the strategic direction and operations of the company, ensuring alignment with business objectives and market demands.
- Lead the development and execution of comprehensive marketing strategies across various channels, including web, paid media, and SEO.
- Manage client relationships, ensuring the delivery of high-quality services and achieving client satisfaction.
- Analyze market trends and industry developments to inform strategic decisions and maintain a competitive edge.
- Collaborate with the team to foster innovation and drive continuous improvement in service offerings.

Key Achievements:
+ Achieved revenue growth of over 742% from 2022 to 2023, demonstrating the rapid expansion and success of Commonstate in its early stages.
+ Continued to drive significant growth with a 43% increase in revenue from 2023 to 2024, solidifying our position in the market.
+ Successfully launched and managed multiple high-impact marketing campaigns, contributing to increased brand visibility and client acquisition.
+ Played a crucial role in establishing Commonstate as a trusted partner for businesses seeking effective marketing solutions.

Co-Founder

Nucleus Healthcare

- Developing and implementing demand generation strategies and campaigns across various digital
channels, including email, social media, search engines, and display advertising. 
- Working closely with the recruiting, sales, and marketing teams to align efforts and drive revenue
- Measuring and reporting on the performance of demand generation efforts and analyze insights to
make recommendations for improvement
- Developing and maintaining relationships with partners, influencers, and other stakeholders
- Conducting market and customer research to identify trends, opportunities, and challenges
- Creating and managing demand generation budgets and forecasts
- Providing training and support to team members on demand generation best practices and tools
- Attending industry events and conferences to build relationships and promote the company

PhoneBurner

Interim Director of Marketing

As the Senior Demand Generation Manager at PhoneBurner, I focus on growth and efficiency, particularly regarding our paid media and marketing automation efforts. In my first month here, I helped drive:

+78% YoY new team MRR
+49% YoY new total MRR
+53% MoM new team MRR
+37% MoM new total MRR


Currently, I manage all of our paid media in-house, which includes:
- Google Ads
- Google Display
- YouTube Ads
- LinkedIn Ads
- Facebook & Instagram Ads
- Bing/Microsoft Ads
- Capterra, GetApp, Software Advice
- G2

I also assist with a variety of other efforts, including email marketing, revenue and pipeline reporting, marketing automation, and sales enablement. A few other platforms I utilize daily are:

- Salesforce
- HubSpot
- Drift
- Google Analytics/GA4
- Klipfolio
- Wrike

Senior Demand Generation Manager

First Orion

Utilizing demand generation best practices to drive and increase in our MQLs. Several avenues include Marketo, LinkedIn, Google Ads, & Rollworks/AdRoll. 
Responsible for all digital advertising avenues, including the ones listed above. 
Tracking & Reporting on all website traffic via Google Analytic & Google Data Studio for firstorion.com
Optimizing the firstorion.com website to increase keyword rankings, drive more organic traffic, and increase demand generation. 
Working closely with the content marketing team to optimize and offer insights and ideas for blogs, which contribute to organic traffic via Google, Bing, & other search engines.
Strategic ideas and collaboration with web development.

Senior Marketing Program Manager

GWL Advertising, Inc.

Currently leading a team of six, which includes SEM, social media, analytics, reporting and web development. 
Oversee the entire digital department, which consists of roughly
30 automotive, healthcare, legal, and banking clients. Responsible for all aspects of our department, ranging from team output, client KPIs, process development, vendor management, billing & client relations. 
Within 6 months of joining the company, I led the charge to save $30,000/year in web server fees, downgrading and transferring all websites to a more efficient cloud-based server.
Introduced new tools and platforms, including CRM, chatbots, automations, automotive market share data, dynamic inventory feeds and more.
Introduced agency to Monday.com, a project management platform, within 2 weeks of start date. This dramatically increased workflow efficiency.

Director Of Digital

excelerate Digital

Currently managing a team of Campaign Managers and Specialists, focused on SEM/PPC and Display/Programmatic advertising, evaluating employee performance and coaching employees to achieve their account goals.

Supervising output of team, utilizing high output management principles. 
Developing and implementing training programs for the team, ensuring that the team is up-to-date on best practices and certifications.

Manager, Marketing Services

Responsible for planning, building and optimizing search-engine marketing activities for strategic accounts.
Currently managing 20 - 25 tier 1 & tier 2 paid search accounts (Google & Bing). Managing over $200,000 (monthly) in ad spend.
Conducting ongoing keyword research (discovery and expansion), review and editing of ad creative/copy (A/B testing), device and audience targeting, as well as conversion tracking and ad extension implementation.

Senior SEM Strategist

During this role, I was responsible for planning, building and optimizing search-engine marketing activities for strategic accounts. Managed over $60,000 in platform ad spend.
I conducted ongoing keyword research (discovery and expansion), reviewed and edited ad creative/copy (A/B testing), device and audience targeting, as well as conversion tracking and ad extension implementation.
As a junior strategist, I also assisted with paid search estimates for prospective clients, working closely with the media strategy team.

SEM Strategist I

Flypaper Digital Marketing

Managed 80 - 100 local business paid search accounts at any given time.
Optimized campaigns, including keyword research, budget and bid adjustments, ad copy creation and A/B testing, audience and device targeting, as well as ad extension creation.
Responsible for optimizing new website builds as well as ongoing optimization for current website clients.

Product Specialist

Digital Media Consultant

Director, Demand Generation | Demandbase Top 20 Revenue Marketer for 2023

I'm a husband, a father of two boys, and marketer with a focus on demand generation. I focus on growth for B2B SaaS companies, particularly with paid media, SEO, email, and marketing automation. 

Here are some of my values:

— Jesus is Lord

-- We yield greater results when we work as a team.

-- You can learn something from every single person in your organization, regardless of job title.

-- In a world of givers and the takers, be a giver.

taplio

The Battle

Kyle A.

Ryan Williams

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