Kyle Norton

📈 CRO 📈 @ Owner.com (Hiring), SaaS GTM Advisor & Investor

As CRO for Owner.com, Kyle leads a team of world class go to market professionals who help independent restaurants grow their direct, online takeout and delivery channels. He currently owns the sales, partnerships, onboarding, demand gen, revenue operations and enablement portfolios.

Kyle is also a Limited Partner (GTM Fund, Stage 2 Capital), Advisor, and Angel Investor for several SaaS-focused funds and startups, where he shares his insights and expertise on scaling, selling and servicing SaaS products.

Additionally, Kyle is a founding member and Co-Chapter Head of the Toronto chapter of Pavilion, a global community of revenue leaders and operators and host of the Revenue Leadership Podcast.

💥 Owner.com Sales Open House 💥 

I'm in town next week and hosting a Sales Open House on Thursday, January 15th, 2026 at 6:00-8:30 PM ET! 

Come check out our brand new Toronto Sales Hub located at 185 Spadina Avenue, 3rd Floor, Toronto for an evening designed specifically for early career sales professionals in the community, with a special focus on Sales Development Reps (SDRs) and Business Development Reps (BDRs).

🗣️ Hear directly from those who’ve done it and what it really takes to go from XDR → AE → Leadership
🤝 Networking with local sales professionals
🍕 Food, drinks and opportunity to meet like minded folks in your sales community!

🚀 Drop in & meet our team, mingle with other sales professionals in Toronto, and be part of this amazing sales community!

If you’re planning to attend, please fill out the registration form below to secure your spot.

📈 CRO 📈 @ Owner.com, Host of the Revenue Leadership Podcast & SaaS GTM Advisor & Investor

🏢🏢🏢 I'm hiring an Office Coordinator! 🏢🏢🏢

With our beautiful new Toronto HQ now humming and a massive sales hiring push underway (20+ reps in the next 75 days), we need someone exceptional to help make this office run like a well-oiled machine.

Owner.com is on a roll right now and we're gearing up for a transformational 2026. A big part of that transformation is building a world-class in-person experience for our Toronto team.

I'm looking for a proactive, detail-obsessed Office Coordinator who takes genuine pride in creating a space where people love to work.

What you need to know about this role at Owner:
🌍 You'll be the heartbeat of our Toronto office. From ordering supplies to coordinating catering to greeting guests — you're the person who makes the magic happen behind the scenes.
🎉 You'll help plan and execute incredible events. Team lunches, offsites, team-building activities — you'll be instrumental in bringing our culture to life.
🛠️ You're tech-savvy and solutions-oriented. Wi-Fi acting up? Conference room AV issues? You're calm, resourceful, and get things sorted.
💙 When we say we're customer obsessed, that extends to our internal team too. You genuinely enjoy creating a welcoming, seamless experience for employees and visitors alike.
🏆 We hold a high bar. This is a performance culture and we expect effort and outcomes. There's pressure in that but you also get to be part of a winning team.
💵 We pay competitively. $96,000 – $127,000 CAD base plus a generous pre-IPO equity package.
🚀 Low ego, high ownership. You're willing to jump in wherever needed — nothing is beneath you and nothing falls through the cracks.

As always, I'm really grateful for the incredible candidate volumes we receive on applications but it's really tough for us to get back to the right candidates in a timely manner. With that in mind, please only apply if:
1️⃣ You have prior experience in office coordination, office management, hospitality, or similar operational roles.
2️⃣ You're genuinely warm, service-oriented, and take pride in creating an exceptional office environment.
3️⃣ You're organized, detail-obsessed, and can juggle multiple priorities without dropping balls.
4️⃣ You are located in Toronto or can relocate. This is 100% in-office.
5️⃣ You're comfortable working beyond standard 9-5 hours when events require it and can handle light physical tasks (we've got an office move coming up!).
6️⃣ You friggin LOVE operations and are energized by solving problems, building systems, and making people's work lives better.

If this sounds like the type of environment that you want to be a part of, shoot me a message and apply below.

I noticed something at 10:30pm last Tuesday that I can't stop thinking about.

One of our Biz Ops team members requested a Slack app install for a side project. It was 1:30am his time. No deadline. No one breathing down his neck. 

He was just excited to build.

When I looked at Slack, there were a bunch of other people online for the same reason. Including me.

I've been accused of being a workaholic but this is something fundamentally different. Psychologist Robert Vallerand's research actually names it: harmonious passion vs obsessive passion. 

Both drive long hours. Only one is sustainable and improves performance.

I recently asked one of our senior product leaders what separates 10X engineers from the rest. I assumed he'd say decision-making or grit.

His answer: "Love of the game."

Some people just can't stop thinking about their work. They ruminate on problems in the shower, on walks, at 2am—until they crack it in some elegant way. You can't train that. You can't incentivize it with comp plans.

Elena Verna once said her job is her hobby. I think we've accidentally built a company of people like that at Owner. And I'm realizing it might be one of our biggest competitive advantages.

In this week's newsletter, I break down: 
→ How to screen for this in interviews 
→ How to attract these people 
→ How to keep them (hint: let them cook)

Link in comments 👇

Here's an uncomfortable truth that actually led to the most unsubscribes I've gotten on a newsletter 😅 

If your RevOps function hasn't fundamentally transformed in the last 24 months, you're already losing. 

Not "at risk of losing." Already losing.

I'm watching a massive divergence happening right now between companies that get this and companies that don't.

The companies pulling ahead share three things:
1. They fixed their data foundations first.
Most companies are trying to bolt AI onto a messy CRM. That's like putting a Ferrari engine in a car with square wheels.

At Owner, we made Snowflake our system of record (not CRM) and put tons of resourcing against data quality. AI is only as good as the data underneath it.

2. Their RevOps leaders think like engineers.
The RevOps leader who isn't in Claude Code, doesn't understand data architecture, and isn't shipping experiments weekly? They're going to be replaced by someone who can.

This isn't me being harsh. It's just the new baseline.

3. They understand the flywheel.
A 4% efficiency improvement doesn't sound sexy. But it compounds into faster growth → more product investment → stronger brand → better talent → more efficiency.

Our reps are 3-4x more efficient than competitors. That gap isn't closing. It's widening.

The conventional wisdom of "let's wait and see how AI plays out" is going to get companies killed.

The reckoning is already here.

I unpacked all of this in my newsletter this week, including what I think needs to change with sales engagement platforms (hint: they need to be rebuilt from the ground up).

Harry Stebbings asked me a question after we wrapped my 20VC episode:
“Who are the best Seed stage founders you’re working with?”

I gave him one name. 

David Patterson-Cole, Founder of DataLane, and made the intro right there.

Last week, DataLane announced their $22.5M Series A led by 20VC.

Here’s why I put my reputation on the line with Harry:

At Owner, we sell to mom-and-pop restaurants. If you’ve ever sold to local businesses, you know the pain.

Your reps spend 30-40% of their time manually researching accounts. Google listings. Yelp pages. Facebook. 

Stitching together data that’s outdated a month later.

It’s slow. It doesn’t scale. And it crushes your unit economics.

David lived this exact problem. He started a food delivery app in college selling to the same restaurants we serve today. He couldn’t find the data he needed then—so he built the solution now.

That’s founder-market fit.

We were Datalane’s first customer and the results for us have been tremendous. 

DataLane is a key factor in the efficiency of our GTM machine.

Better data. Better targeting. Faster reps. More revenue per headcount.

Simple math.

Congrats to David, Ganesh, Harry and the entire DataLane and 20VC teams. 

This is only the beginning.

If you sell to local businesses, talk to them.

A bunch of us at Owner have gravitated to Claude Code over the last few months so this was very confidence building to see!

We’re entering a new era of GTM from ChatGPT > Clay > Claude Code. Here’s how I see the change…

Jordan Benjamin 🧘

Principal 1 Agency Partner Sales Consultant

I Help Sellers Crush Quota Without Burnout | ex-HubSpot | 🎙 Peak Performance Selling Podcast

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗲 𝗰𝗿𝘂𝘀𝗵𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗾𝘂𝗼𝘁𝗮 𝘄𝗵𝗶𝗹𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗹𝗶𝗳𝗲 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗱𝗿𝗲𝗮𝗺𝘀?
𝗠𝗮𝗻𝘆 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗵𝗶𝗻𝗸 𝗶𝘁'𝘀 𝗼𝗻𝗲 𝗢𝗥 𝘁𝗵𝗲 𝗼𝘁𝗵𝗲𝗿. 𝗜𝘁 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗲 𝘆𝗲𝘀, 𝗔𝗡𝗗!

🟢 Fact #1. Sales should be one of the most rewarding professions on the planet, but
🔴 Fact #2. According to most recent research 𝟕𝟎% 𝐨𝐟 𝐬𝐞𝐥𝐥𝐞𝐫𝐬 𝐫𝐞𝐩𝐨𝐫𝐭 𝐭𝐡𝐞𝐢𝐫 𝐦𝐞𝐧𝐭𝐚𝐥 𝐡𝐞𝐚𝐥𝐭𝐡 𝐚𝐬 𝐩𝐨𝐨𝐫 𝐨𝐫 𝐟𝐚𝐢𝐫

*𝗪𝗵𝘆 𝟳𝟬% 𝗼𝗳 𝘀𝗲𝗹𝗹𝗲𝗿𝘀 𝗮𝗿𝗲 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴* 📉
Most sellers are hungry, driven and motivated to make serious 💰 🤑
But, they live in the land of “what have you done for me lately?” 
They know there’s always more to be done AND
They’ll be back to zero again soon
Even top performers get let go

Sustaining success in sales takes 2 key skills: 𝑯𝒖𝒏𝒈𝒆𝒓 and 𝙋𝙨𝙮𝙘𝙝𝙤𝙡𝙤𝙜𝙮 🧠
Most sellers have #1.  
But they haven’t been taught #2, to train their subconscious to work FOR them. 📈
Most sellers I talk to, think their manager will teach them everything they need for success
That’s a lie your managers job is to solve for the company & then themselves
Another band-aid is NOT the answer 
But they don't have a system

James Clear says it best:
“𝗬𝗼𝘂 𝗱𝗼 𝗻𝗼𝘁 𝗿𝗶𝘀𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗹𝗲𝘃𝗲𝗹 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗴𝗼𝗮𝗹𝘀. 𝗬𝗼𝘂 𝗳𝗮𝗹𝗹 𝘁𝗼 𝘁𝗵𝗲 𝗹𝗲𝘃𝗲𝗹 𝗼𝗳 𝘆𝗼𝘂𝗿 𝘀𝘆𝘀𝘁𝗲𝗺𝘀.”


⭐𝐓𝐡𝐞 𝐏𝐞𝐚𝐤 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐒𝐞𝐥𝐥𝐢𝐧𝐠 𝐒𝐲𝐬𝐭𝐞𝐦⭐
Helps you:
✅ Use modern science + 2,000 year old wisdom to crush your biggest goals 💰🏡 🛫 👨‍👨‍👧‍👦 
✅ Understand the psychology of what makes people take action
✅ Get the most leverage from each hour in the day
✅ Create a system to elevate your career now
✅ Get free from the sales hamster wheel
✅ Feel better & make more $$

*𝗛𝗢𝗪 𝗪𝗘 𝗚𝗘𝗧 𝗥𝗘𝗦𝗨𝗟𝗧𝗦*
Small personalized changes that deliver massive results
This system has been delivered to 1000s of professionals and has been refined over 5 years to get you the most impact in your life. 
In a short time frame, with simple changes you can create the life of your dreams.

*𝐖𝐇𝐎 𝐈𝐒 𝐈𝐓 𝐅𝐎𝐑?*
High achievers. Sellers that are not going to be complacent with a good life. 
Professionals who know they have more to give to the world and make great $$$ too.

𝗪𝗛𝗘𝗡 𝗬𝗢𝗨’𝗥𝗘 𝗥𝗘𝗔𝗗𝗬 𝗛𝗘𝗥𝗘 𝗔𝗥𝗘 ✌️ 𝗪𝗔𝗬𝗦 𝗪𝗘 𝗖𝗔𝗡 𝗛𝗘𝗟𝗣
1️⃣ DM Me directly. I’m happy to connect and hear what you're working towards and if we can help.
2️⃣ Book a free clarity call to learn if it fits for you (15 min)
MyCoreOS.com/meetings/jbenj/clarity-call

Principal Partner Sales Manager

$1.1Mil dollar club
Top 15 Global Sales Rep
Coached Agency Owners & Sales Teams to Drive Triple Digit revenue growth

I spent ~$10,000 last year learning LinkedIn
From some of the best in the world
Here are my list of things NOT to do:

1. Don't post all about yourself
-Nobody will share that
Add value AND be a real human

2. Don't get stuck in a pod
-It has short-term rewards, but doesn't win the long game
Find people you can genuinely connect with

3. Don't be a d*ck
-The algo loves controversial, spicy takes...but taking others down
Isn't the game I want to be playing

4. Don't rely on AI
-Sure it's easy to write everything and all comments with AI
It takes the human out of it and is a race to the bottom

5. Don't believe you deserve anything
-You'll see people with a smaller following, less experience, etc.
Have posts get MASSIVE virality... and that's OK

6. Don't chase the algorithm
-It's so far out of your control
Write for yourself one, two, or ten years ago

7. Don't quit
-Consistency in showing up is the key to winning
Keep showing up and your life can change

What else should you avoid?!

Helping Sellers Crush Quota And Not Burnout | 6X P-club @ HUBS | Helped 172+ Sellers & Leaders Crush Goals & Life Last Year

taplio

The Battle

Kyle Norton

Jordan Benjamin 🧘

Followers

Posts

Engagements

Likes

Performance ScoreKyle Norton's LinkedIn Performance

Performance ScoreJordan Benjamin 🧘's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Kyle Norton

Jordan Benjamin 🧘

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kyle Norton's LinkedIn Performance

Performance ScoreJordan Benjamin 🧘's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKyle Norton's LinkedIn Performance