The Bulleit Group

Our 40 person team in San Francisco, Nashville, Washington D.C. and New York consists of anthropologists, data scientists, physicists, politicos, and journalists all turned master storytellers. We get fired up when uncurbed experimentation leads to reinvention. 

See what the industry says about us:

"It’s not surprising that Bulleit is quickly becoming the go-to boutique to create narratives for cutting edge technology like biology and electrical engineering, robotics and material science. Just take a look at its sector specialities: artificial intelligence, computer vision, neuroscience/neuropriming, future of work and autonomous cars, to name a few"  - The Holmes Report /Provoke Media

Chief Executive Officer

The Orinda Association

The Orinda Association, started in 1946, is a 501 (c) (3) non-profit organization dedicated to maintaining and improving the quality of life in Orinda. Serves as editorial board for The Orinda News.

Board Member

Siemens

eMeter was acquired by Siemens in 2011. 

Led communications and managed strategic development initiatives for energy data management software company whose customers included the world's largest utilities. We were regular commentators on the roll-out of smart meters, demand response and how each could help curb climate change.

Vice President of Corporate Development and Communications

Serena Software

Helped change perception for sleepy change management software provider to dynamic, visionary Enterprise software concern for this 27-year-old company owned by Silver Lake Partners. Managed global PR agency network, budget and matrixed team. Directed media efforts resulting in more than 2,000 stories in global media outlets in two years

VP, Corporate Communications

Reuters

Started as a Reuters corporate spokesperson for the Americas, based in New York. Moved to London in 2004 to market Reuters highest growth business division, (USD 1 billion per year revenue).

Global Head of Marketing and Communications

Netscape Communications

Joined Netscape through AtWeb/Web Site Garage acquisition in 1998. Created, wrote and edited one of web’s first email newsletters, with weekly subscriber base of more than 500k.

Public Relations Manager

Telling narratives of the future is all we do: that includes work in artificial intelligence, biotech, cybersecurity, electric and self-driving vehicles, new polymers, robotics, and more. We work with household names such as Google, LinkedIn and Bloomberg as well as enterprising startups who are challenging the realms of possibility.

Kyle Arteaga

American Red Cross

-  Directs enterprise-wide social media strategy, collaborating with senior leadership and cross-functional teams on high-impact campaigns, initiatives and partnerships.

-  Manages the National Social Engagement Team, overseeing the creation of social-first content, online community management, national campaigns, and advanced social media monitoring and reporting.

-  Manages strategic social media governance across the organization, including the creation of enterprise-wide policies, strategies, and training sessions to ensure strategic alignment and shared KPI’s across teams and projects. 

-  Establishes strategic partnerships with established social platforms to test new tools and develops brand account strategy on developing platforms like Threads and BeReal.

-  Develops and implements rapid response protocols for breaking news events and provides strategic counsel to leadership during crisis communications scenarios.

Senior Director, Social Media Engagement

-  Developed and executed enterprise-wide social media strategies to enhance disaster response operations and thought leadership initiatives.

-  Created strategy for and launched the @AmericanRedCross TikTok account, growing it to more than 836K followers and 14.1M likes.

Senior Manager, Social Media Engagement

NOLA.com

-  Managed a team of audience engagement specialists that produced original social-first content, managed the homepage, created reports, and advised reporters and editors on SEO strategy.  

-  Developed forward-thinking and audience-first social media strategies for major newsroom projects.

-  Wrote a nationally recognized, award-winning column on parenting in New Orleans.

Audience Engagement Editor, Parenting Columnist

-  Introduced analytics-driven social media and push notification strategies that increased website referrals by 16% in one year.

-  Conducted newsroom training sessions on social media and SEO strategies for content sourcing and community engagement.

-  Created and managed three curated newsletters with high open rates.

-  Worked directly with the staff at Reddit to test various ways our newsroom and reporters could build communities and source content on the platform.

Digital Strategist, Parenting Columnist

American City Business Journals

- Directed enterprise-wide audience engagement strategy and managed a team of experts in social media, SEO and analytics.

- Experimented with and introduced newsrooms to new digital tools to help tell stories and engage audiences.

Director of Editorial Engagement and Tools

- Created and implemented a social media strategy for 43 newsrooms, which resulted in a 96.3% increase in social media traffic to bizjournals.com.

- Trained reporters and editors on how to strategically create content and engage with communities on social media.

Director of Social Media

The Washington Post

- Co-managed the flagship social media accounts

- Provided social media and audience development strategies for newsroom projects, which included live chats and in-person events with readers.

- Created social-first and website content based on audience trends.

Social Media Producer

MOAA

- Produced multimedia content on key issues affecting the military community.

Multimedia Producer

MTV Networks

- Reporter on the 2008 Public Service Emmy-winning team

- Produced multimedia packages about social and political issues affecting Mississippi, from a youth perspective, to be used by MTV and the Associated Press
- Produced videos, audio and photo essays, and weekly blog posts
- Leveraged social media to build and maintain a community around my content

Choose or Lose Street Team '08 reporter

Smithsonian Magazine

- Interviewed subjects for print and online articles
- Wrote online exclusives
- Created and maintained long-term multimedia projects

Online Intern

Haley is a storyteller and an audience builder. As the Senior Director of Social Engagement at the American Red Cross, Haley leads social media strategy for one of the nation’s largest humanitarian organizations, working with communicators, marketers, fundraisers, and development teams at National Headquarters and across the country.

taplio

The Battle

Kyle Arteaga

Haley Correll

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