The Bulleit Group

Our 40 person team in San Francisco, Nashville, Washington D.C. and New York consists of anthropologists, data scientists, physicists, politicos, and journalists all turned master storytellers. We get fired up when uncurbed experimentation leads to reinvention. 

See what the industry says about us:

"It’s not surprising that Bulleit is quickly becoming the go-to boutique to create narratives for cutting edge technology like biology and electrical engineering, robotics and material science. Just take a look at its sector specialities: artificial intelligence, computer vision, neuroscience/neuropriming, future of work and autonomous cars, to name a few"  - The Holmes Report /Provoke Media

Chief Executive Officer

The Orinda Association

The Orinda Association, started in 1946, is a 501 (c) (3) non-profit organization dedicated to maintaining and improving the quality of life in Orinda. Serves as editorial board for The Orinda News.

Board Member

Siemens

eMeter was acquired by Siemens in 2011. 

Led communications and managed strategic development initiatives for energy data management software company whose customers included the world's largest utilities. We were regular commentators on the roll-out of smart meters, demand response and how each could help curb climate change.

Vice President of Corporate Development and Communications

Serena Software

Helped change perception for sleepy change management software provider to dynamic, visionary Enterprise software concern for this 27-year-old company owned by Silver Lake Partners. Managed global PR agency network, budget and matrixed team. Directed media efforts resulting in more than 2,000 stories in global media outlets in two years

VP, Corporate Communications

Reuters

Started as a Reuters corporate spokesperson for the Americas, based in New York. Moved to London in 2004 to market Reuters highest growth business division, (USD 1 billion per year revenue).

Global Head of Marketing and Communications

Netscape Communications

Joined Netscape through AtWeb/Web Site Garage acquisition in 1998. Created, wrote and edited one of web’s first email newsletters, with weekly subscriber base of more than 500k.

Public Relations Manager

Telling narratives of the future is all we do: that includes work in artificial intelligence, biotech, cybersecurity, electric and self-driving vehicles, new polymers, robotics, and more. We work with household names such as Google, LinkedIn and Bloomberg as well as enterprising startups who are challenging the realms of possibility.

Kyle Arteaga

Flexagon

Responsible for executing the marketing plan that outlines the strategies, tactics, and initiatives to be undertaken throughout the year to achieve the company's marketing goals.

Developing compelling content for FlexDeploy DevOps Platform and solution pages.

Crafting detailed solution overviews and datasheets that provide in-depth information about FlexDeploy for Business systems.

Driving the marketing execution plan to increase the volume and velocity of leads, marketing-qualified leads (MQLs), and sales-accepted leads (SALs).

Head of Marketing

Driving FlexDeploy strategy and roadmap, providing a complete continuous delivery pipeline automation solution from code check-in to production deployment. Supporting release automation across a wide variety of platforms and assets, including native database functionality, and enabling DevOps for the broad enterprise software market (Oracle, Salesforce, SAP)

Responsible for Product Positioning/Messaging, Content and GTM for FlexDeploy targeting Enterprises looking for DevOps capabilities that span both Business Systems and Open Systems

Senior Product Manager

OpsMx

Delivered and Maintained Positioning and Messaging framework for OpsMx Intelligent Software Delivery Platform. Identified Key DevOps Personas and defined Messaging. Managed Content Calendar and 3 Content Marketers allied to GTM strategy

Head Of Product Marketing

CDK Global

With more than $2 billion in revenues, CDK Global is a leading provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on enabling end-to-end automotive e-commerce, CDK provides solutions to dealers in more than 100 countries around the world, serving approximately 28,000 retail locations and most automotive manufacturers

Playing critical role in shaping the strategy of the product offerings introduced to the market including management, pricing, acquisition, disposition and merchandising.

Responsibilities included: 

- API Product Manager for the Fortellis automotive e-commerce platform delivering over 100 APIs for consumption by internal and external Apps, achieving 100M transactions
- Product Manager for Hailer ride-sharing App

Product Management - Fortellis

Ashabits, LLC

A consulting and advisory company providing services to product management, product marketing and product development and release teams. 
•	Conduct assessments, health checks and workshops to modernize practices for product development, product management, and product marketing teams.
•	Facilitate renovation in retail, healthcare, and automotive organization practices.

Specialties:
Product Marketing, Product Management, Market Assessment, Product Planning, Product Strategy, 
Demand Generation, Sales Enablement, Sales Tools, Product Evangelist, Customer Advocacy, Public Speaking, Application Lifecycle Management, Requirements Management, Agile, Team Management, Go-to-Market, Release Management, Process Management, DevOps, SDLC

Owner and Practice Director

Micro Focus

Designed product roadmaps, prepared annual product operating plans, hosted quarterly virtual user groups, conducted and maintained competitive analysis, defined and implemented highly successful version currency program, go-to-market campaigns and sales promotions. Chaired Product Advisory Board.
•	Relaunched Serena’s $40M SCM business with high industry analyst and customer acclaim, achieving revenue retention and growth. 
•	Created and implemented Free Upgrade Lab strategy, increasing customer adoption.
•	Oversaw successful transition into Micro Focus SD&T Business. 
•	Coordinated and finalized over 60 track breakout sessions for Global User Conference; secured 50% customer and partner speakers, achieved high ratings for content and delivery.
•	Saved projected $3M by prioritizing effort to make database independent and reduce royalty payments.

Specialties:
Product Marketing, Product Management, Market Assessment, Product Planning, Product Strategy, 
Demand Generation, Sales Enablement, Sales Tools, Product Evangelist, Customer Advocacy, Public Speaking, Application Lifecycle Management, Requirements Management, Agile, Team Management, Go-to-Market, Release Management, Process Management, DevOps, SDLC

Director of Product Management

Defined product positioning and messaging, new and updated collateral and web content for innovative product solutions. Managed three direct reports and $100K budget with P&L responsibilities. 
•	Delivered sales tools, provided global sales and partner support, defined and executed product launches and go-to-market campaigns. 
•	Delivered press and analyst briefings, maintained positive analyst references and position in analyst reports.
•	Retained and increased SCCM product revenues while under increasing pressure from open-source.
•	Achieved high analyst ratings and increased pipeline 300% by establishing Serena as DevOps leader. 
•	Increased product revenues 30% by instituting educational and engaging community portal.
•	Identified and presented Customer Innovation Award Winners, securing references and testimonials. 

Specialties:
Product Marketing, Product Management, Market Assessment, Product Planning, Product Strategy, 
Demand Generation, Sales Enablement, Sales Tools, Product Evangelist, Customer Advocacy, Public Speaking, Application Lifecycle Management, Requirements Management, Agile, Team Management, Go-to-Market, Release Management, Process Management, DevOps, SDLC

Director of Product Marketing

Drove definition and strategy planning for evolving application development and delivery solutions, working with product owners, development teams, and three direct reports.
•	Oversaw delivery of new integrated suites; worked closely with early adopters to secure positive customer references, and briefed analysts to attain market-leading positions in ALM and Release Management. 
•	Identified new revenue streams and competitive market opportunities across America, EMEA and APAC.
•	Established and refreshed Virtual User Groups and special interest groups to increase customer engagement and strategy validation involvement.
•	Oversaw product portfolio consolidation and integration plans, retaining point product revenues and increasing suite revenues.

Specialties:
Product Marketing, Product Management, Market Assessment, Product Planning, Product Strategy, 
Demand Generation, Sales Enablement, Sales Tools, Product Evangelist, Customer Advocacy, Public Speaking, Application Lifecycle Management, Requirements Management, Agile, Team Management, Go-to-Market, Release Management, Process Management, DevOps, SDLC

Director, Orchestrated ALM Strategy

Led product definition and release-planning for software change management solutions working closely with development teams and two direct reports.
•	Identified and documented release process market pain, prompting development of first release-planning automation technology. Grew revenue $8M first year.
•	Developed collateral content, sales tools, conducted product launches and go-to-market campaigns.
•	Managed and maintained Customer Advisory Boards, soliciting feedback and validation on release plans.
•	Delivered press and analyst briefings.

Specialties:
Product Marketing, Product Management, Market Assessment, Product Planning, Product Strategy, 
Demand Generation, Sales Enablement, Sales Tools, Product Evangelist, Customer Advocacy, Public Speaking, Application Lifecycle Management, Requirements Management, Agile, Team Management, Go-to-Market, Release Management, Process Management, DevOps, SDLC

Directed mainframe and distributed solutions product line messaging, collateral tools, product launches, go-to-market campaigns, sales and partner support and customer advocacy. Managed three direct reports and $70K budget with P&L responsibilities.
•	Established as leader in industry SCCM solutions focusing on federal and highly regulated industry segments.
•	Developed and delivered sales enablement training increasing sales account engagement and opportunity creation effectiveness.
•	Awarded Quarterly Marketing Star Award, nominated and selected for Presidents Club.

Specialties:
Product Marketing, Product Management, Market Assessment, Product Planning, Product Strategy, 
Demand Generation, Sales Enablement, Sales Tools, Product Evangelist, Customer Advocacy, Public Speaking, Application Lifecycle Management, Requirements Management, Agile, Team Management, Go-to-Market, Release Management, Process Management, DevOps, SDLC

Director of Product Management and Marketing

I am the Director of Marketing at Flexagon, where I oversee the development and execution of comprehensive marketing strategies that drive growth and engagement. My responsibilities span demand generation, content marketing, sales and partner enablement, and event participation at key industry conferences such as OATUG ASCEND and Oracle CloudWorld.

At the heart of my work is Flexagon’s FlexDeploy platform, a purpose-built DevOps solution that simplifies and streamlines the complexities of managing enterprise technologies like Oracle, Salesforce, and SAP. I work closely with my team, including a Demand Manager and a Sales Development Representative, to ensure we deliver impactful campaigns and initiatives that highlight FlexDeploy’s ability to transform enterprise software delivery processes.

Passionate about connecting technology solutions with business needs, I take a hands-on approach to fostering collaboration across teams, driving measurable results, and supporting Flexagon’s mission to innovate and empower businesses.

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The Battle

Kyle Arteaga

Ashley Owen

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