Agency Operators: Level Up

Growing a mastermind of Agency Operators, teaching agency operations.

In 16 weeks, I help agency owners Install Operational Excellence through:

1. Getting clarity on your Core Metrics
2. Creating the 6 Foundations
3. Increasing team Capacity (and profitability)

Founder

WKND Digital

Advisor to WKND Digital Leadership & Ecomm Investments

Advisor

Responsible for: 
- Implementing LEAN business systems
- Developing the overall business strategy
- Coaching and mentoring service line leaders
- Overall P&L and service line P&Ls

Chief Operating Officer & Partner

WKND Investments

WKND Investments exists to be the #1 growth vehicle for passionate brand owners.

We are brand owners who have done more than $45M in revenue, and are looking to partner with great DTC e-comm brands to help them scale and exit.

We own a world-class digital marketing agency that manages our investment's core infrastructure.

Co-Founder

Family Gifts Co.

Family Gifts Co. is an 8-Figure DTC E-Commerce brand in the family gifts niche. Our mission is to Bring Families Together, and we do that through our extensive catalog of unique, personalized gifts.

-Responsible for overall marketing strategy, product development, and managing a team of amazing people.

Chief Executive Officer

Vatizam 

Vatizam is a boutique marketing consulting firm that works with 7 and 8 figure brands to grow their businesses through paid advertising.

Aetna

Provide medical, dental, life & disability products to Orlando clients through broker distribution by relationship building, product differentiation, and consultative sales approach.

2012 Results:
o $10,595,000 in medical sales 
o $545,000 in dental sales 
o $455,000 in life / disability sales

Middle Market Account Executive - Central Florida

Provide medical, dental, life & disability products to South Florida clients through broker distribution by relationship building, product differentiation, and consultative sales approach.

2011 Results: 
o $2,725,000 in medical sales 
o $255,000 in dental sales 
o $75,000 in life / disability sales 

2010 Results: 
o $425,000 in dental sales 
o $100,000 in life / disability sales

Middle Market Account Executive - South Florida

• Prospect and qualify potential small business (1-50) clients
• Receive goal of 2 prospect meetings a week by cold calling 100-150 people a day

Sales Intern

Kyle Hunt is an American entrepreneur and business investor, with over 12 years of experience in starting, scaling, buying, and selling 7 and 8 figure E-commerce brands and Agencies. 

According to his wife, he is also "the best husband."

With humble roots in Orlando, FL, Kyle has quickly grown to be one of the most respected names in the Agency space.

He is currently the Founder of Agency Operators: Level Up, which helps $50k-250k/mo. agency owners install operational excellence in their agencies.

He is also the CEO of Family Gifts Co., a multi-8 figure DTC E-commerce brand.

Previously, he was:

Co-Founder of WKND Investments, a company dedicated to investing in the best $5-$30m/yr. USA based DTC e-commerce brands.

CEO of Vatizam, a marketing consulting agency that scales Brands to 7 and 8 figures through funnel optimization & paid traffic.

Kyle Hunt

Twelve years ago, you couldn’t spot me without a drink in my hand.

Six nights a week.
Out with friends.
Partying like the world was ending.
Because that was just “being social,” right?

2 weeks ago, I went out with a big group of guys.
Heavy hitters in my industry.
Drinks everywhere.
Shots going around like candy.

And me?
I had zero urge to join in.

So, what changed?

Simple.
I met my wife.

She never touched alcohol.
(No objection to it, just never wanted it).

Our early dates?
I felt like the odd one out, always ordering a drink while she just smiled and sipped water.
To be honest, it made me pay attention to my habits for the first time.

Over time, things shifted.
One less drink here, one less there.
The wild nights faded.
Now, it’s maybe a drink or two, and only for a real celebration.

Turns out, the right person doesn’t just accept you - they actually make you better, whether you realize it or not.

Wild how someone else’s example can rewrite your own story.

Ever had someone change your life without trying?
Share yours or tag them.

wknd-investments

familygiftsco

JSESSIONID

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Talks about #ecommerce, #marketing, #acquisitions, and #entrepreneurship

8-Figure Agency COO | Helping Ecomm & Digital Marketing Agency Owners Build $5M/yr Self-Managing Profit Machines | Proud Girl Dad | 7-Figure Agency Exit

Steven Pope

Digital Marketing Manager - Acquisition

Businesses are frustrated by how hard it is to sell on Amazon. There's no support, the margins are shrinking because fees and PPC costs are going up, and the competition is increasing. 

This is why I started My Amazon Guy - to help brands overcome these challenges. 

We lower ACOS, increase traffic, CTR, and Conversion. We do this through PPC, SEO, Design, and Catalog Merchandising and Troubleshooting. Visit MyAmazonGuy.com/Book to talk to us.

-----My Story

What do you get when you combine a TV Reporter, a Marketer, and an Educator? An inspirational message that reaches a large audience.

While Amazon is the most customer centric company in the world, I created My Amazon Guy to be the most seller centric company in the world. By sharing every trade secret on how to sell on Amazon I amassed a following that has contributed to building a 20-mil ARR Agency. 

In turn I've taught hundreds of employees everything I know, making a self perpetuating system that teaches others... leading to never ending growth. 

Culture fanatic.

I am a system builder, an architect of business, and I am blessed with the ability to level up fresh talent through culture. MAG has become a reputation enhancing, fixture of the industry for know how. More than 100,000 people have applied to work here.

Master Chess ♟️ Instructor 
Eagle 🦅 Scout 
Father of 5

Free case study on how I made a 20-million dollar agency by visiting MyGuy.Agency
We help agencies learn how to start cold outbound programs and generate leads with a scalable sales process that worked for us.

If you're spending $30K monthly on Amazon ads but running fewer than 10 campaigns, you're burning cash faster than a warehouse fire.

Campaign structure isn't optional at scale.

It's the difference between controlling your ad spend and letting the algorithm control it for you.

Most sellers consolidate everything into a few massive campaigns and wonder why their ACOS looks like a crime scene.

The problem is keyword cannibalization and zero bid control.

Think of campaign structure like surgical precision versus a sledgehammer.

One massive campaign with 500 keywords means you can't isolate what's working from what's bleeding budget.

Fifty campaigns with 10 keywords each means you control every dollar.

For a $30K monthly ad spend, you should be running 30-40 campaigns minimum.

Advanced accounts with single keyword campaigns and SEO-focused structures run 70-100 campaigns.

Each ASIN should have at least five core campaigns:

Auto, broad/phrase, category targeting, exact keyword, and exact ASIN.
This isn't overcomplicated.

It's strategic.

Smart bid management requires smart campaign architecture.

Set max CPC ceilings based on ad group performance, not gut feelings.

And stop pausing keywords after one click with no sale.

That keyword might be your next top converter once it gets enough data.

Group low-data keywords under one ad group to track aggregate performance before making decisions.

I've seen sellers pause keywords that would have converted at 15% ACOS because they made judgments at 2 clicks instead of 20.

Campaign structure at scale isn't busywork.

It's how you turn a $30K monthly budget into controlled, profitable growth instead of expensive guesswork.

The brands still wondering why PPC "doesn't work" are usually the ones treating campaign organization like an afterthought.

6-Billion sold on Amazon, My Amazon Guy: PPC, DSP, SEO, Design, Strategy. Agency with 450 Brands Managed | Hiring

Bezos calls storytelling "the oldest thing humans do."

Because stories don't just inform. They inspire action, emotion, and change.

Most Amazon sellers treat product pages like spec sheets.

Bullet points listing features.

A title crammed with keywords.

A+ Content that reads like a user manual.

Meanwhile your customers scroll past because nobody connects emotionally with thread count and battery life.

After optimizing thousands of listings across hundreds of brands, here's what I know.

The brands that win on Amazon aren't selling better products.

They're telling better stories.

Your yoga mat isn't just foam and rubber.

It's the first step toward the morning routine that changes everything.

Your kitchen knife isn't just steel.

It's the tool that turns a stressed parent into a confident home chef.

One client sold baby carriers.

Their listing: "Ergonomic design. Weight capacity. Adjustable straps. Machine washable."

We rewrote it: "Your baby falls asleep in minutes. Your hands are free to actually enjoy the hike. The back pain you expected? It never comes."

Revenue jumped. Same product. Different story.

Features tell. Stories sell.

Your listing optimization isn't a copywriting problem.

It's a storytelling problem.

taplio

The Battle

Kyle Hunt

Steven Pope

Followers

Posts

Engagements

Likes

Performance ScoreKyle Hunt's LinkedIn Performance

Performance ScoreSteven Pope's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Kyle Hunt

Steven Pope

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kyle Hunt's LinkedIn Performance

Performance ScoreSteven Pope's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKyle Hunt's LinkedIn Performance