Ravi Kurani

Solving Water at MySutro.com | Forbes 30 Under 30 | TEDx

Water is an underinvested market, yet it’s one of the most crucial resources we have. But I believe that through better storytelling and innovation, we can shine a light on the water industry’s challenges and opportunities. 

In 2014, I founded Sutro, a robotic water diagnostics platform designed to improve water chemistry and safety. I sold Sutro to Sani Marc in 2019 and am currently leading day-to-day operations.

Today, as President of Sutro (a subsidiary of Sani Marc), I oversee the development, marketing, and sales of smart water monitoring devices. Our technology is trusted by some of the biggest brands in the industry, and we are the only NSF-certified autonomous device for water safety. 

I’m proud to lead our team in revolutionizing how people interact with water, ensuring it's clean, safe, and accessible. 

🌊 Host of “Liquid Assets: The Business of Water,” a podcast about water through the lens of business, technology, and policy. 
➡️ https://www.liquidassets.cc/

🌊 Co-author of “Story-Driven Smart Products,” a practical guide to launching smart hardware products. 
➡️ https://a.co/d/1Bbd11r

🌊 Delivered a TEDx Talk on leveraging technology to improve water safety.
➡️ https://www.youtube.com/watch?v=CwuJnr-iWcY

Other Ventures:
⚙️ Leading the “Street to Home” project to address working capital gaps for the Future Communities Institute.

⚙️ Founded ImpactSpace, later sold to ImpactAlpha (the TechCrunch for impact investing).

⚙️ Advisor to various startups, including a software development agency (Incodeks) and a health navigation company (Juniper).

⚙️ Engineer in Residence at Future Communities VC, focused on tools to track climate solutions through the IRA (Inflation Redux Act).

Founding Member

Hampton is a dedicated group of digital-first founders, entrepreneurs, and CEOs of fast-growing startups who just get it – and make the crazy world of startup life a little easier to navigate.

I love Hampton dinners. Why? Because you meet some of the coolest people. It’s casual, it’s a dinner… we all need to eat dinner. 

I was sitting across Jeremy Johnson CEO of BoxHouse Co, who has sat in court for 86 federal indictements (an episode on this in the comments) to running a super successful prefab housing company. 

Many folks in the U.S. rent and don’t have the capacity to own a house, Jeremy is changing that. 

Making housing ownership accessible to all. 

To chatting with Tom Stefaniuk founder of SmallScreen, who understands YouTube and video to the tee. 

He’s built a successful influencer platform, and gave me some of the best advice for my water podcast, Liquid Assets: The Business of Water. 

Always good to see the rest of the crew, and thanks so much for hosting Elizabeth! 

I continue to say this. If you’re a founder. And you’re not getting out there. 

Do it. 

Meet folks in person, grab coffee, grab a beer.  Go for a walk, a run, whatever. 

Meeting over a table, in person, entirely changes the dynamic of connection. 

Humans are social creatures. 

Video conferencing is great for hacking out limited conversations but meeting IRL is a world in its own (it’s the one our ancestors used to live in).

President of Standard Water Corp | COO @ Poolify | Founder of Sutro (sold to Sani Marc) & ImpactSpace (sold to ImpactAlpha)

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We’ve been running a swimming pool route for more than a year. It’s had its “growing pains”, but we’ve learned a ton. 

2 things: 

(1) Pool owners are simple (we knew this from Sutro). They want to know that you’ve come, the work that you’ve done, and that the pool is clean (which for them, many times, means clear). Our motto: just do good work. 

(2) You need to build with the times. With agenticAI, how can we utilize clawdbot or other tools to increase our service level and take work off the hard working guys that are cleaning the pools. We’re coming at the business from a different lens. As product folks, just building a better experience. 

At the end of the day, we know it’s not rocket science. You’re cleaning a swimming pool, measuring and treating the chemistry, but how do you take an age old buisness - see it through a different light, and make the service better? 

We’re raising a small debt round with friends and family. If you’re interested shoot me a DM! 

Couldn’t be more excited to build Poolify  alongside Anthony, Rahul, and Partin.

Why was it so hard to get a lab test for your tap water? The business model was the barrier. 

I sat down with the CEO of SimpleLab, Inc., Johnny H. Pujol, to discuss why water data has been so inaccessible for so long.

Why?

Because labs were built to service government contracts & city scale developments. 

They didn't have the infra to sell to people at home.

Thats changing. We are witnessing the democratization of environmental testing, and supported by folks like Johnny! 

Dug this episode out of the archives, and it's a must listen, check it out. 

https://lnkd.in/e5vpc8ew

I sat down with Rich Sloan, a guy who went from Flint, Michigan to the Las Vegas desert to build a company that pulls drinking water out of thin air. New episode of Liquid Assets drops tomorrow. 

Rich is the CEO of WAVR Technologies, and what he's building is crazy. Inspired by the skin of an Australian tree frog, he's developed a membrane that  a wicks water vapor out of the atmosphere. 

No fans, no coils. 

Just biomimicry. Lina - you may want to check this out. :) 

Here's what stuck with me: Las Vegas grew its population by 50% and actually decreased total water consumption. 

But even that isn't enough. 

A semiconductor company recently wanted to set up shop in Vegas and was told no... they'd use too much water. 

Real jobs lost, because infra can't keep up. 

The next decade is going to be the Decade of Water. Full episode tomorrow, subscribe at liquidassets.cc

Most international water projects fail because they’re designed for donors, not the people using them. James Leitner and I sit down to talk about his work at MissionCleanWater. 

We talked about why we need to treat rural water like a professional utility and not volunteer side projects. 

Mission Clean Water shifts the focus from just building wells to managing them like professional utilities to ensure they actually stay running.

They provide clean water access in rural Uganda by rehabilitating broken infrastructure and training local communities on long-term maintenance and financial sustainability.

We also talk about: 
- Why "quantity over quality" is killing sustainability.
- Using mobile payments (the Venmo of Africa) for water fees.
- Moving from iron pipes to stainless steel to stop the rust.

Liquid Assets: The Business of Water episode isn't live yet, but hit the link below to subscribe so you catch it the second it drops.

Are you buying premium water, or just a cool bottle? I got to sit down with Clara Sieg from Loonen, and she pointed a glaring truth about the water aisle: 

for years, we’ve paid "premium" prices for great marketing and plastic packaging, not better water.

"You don't necessarily get a premium product for the price... I don't think anybody ever set out to fill the world with plastic... but now that we know better, we can do better."

In the latest recording of Liquid Assets: The Business of Water we sit down to talk about how water is not organic, how the beverage industry is just catching up, and what really is in your water. 

Subscribe at liquidassets.cc to get the episodes right in your email.

Sören Müller

Clean drinking water for everyone! Tokenizing water wells for humanity. It's actually quite profitable too 😉 Web3 Early Adopter and Investor. 25k+ Followers & 24M+ Impressions/Year 💧 HYDRATION IS WEALTH & HEALTH.

Hi! My name is Sören (yes, you can write Soren) and I love that you want to learn what I'm about. 🔥
I'm an entrepreneur and investor passionate about web3, impact, business, freedom, growth and the human mind (it's so powerful once you really understand the mind).

I am building one of the biggest, if not THE BIGGEST web3 impact project.

Water150 by Longhouse Foundation is committed to securing abundant life on earth for 150 years by setting the global long-term value of drinking water.

We think it's crazy that...
-1 billion people don’t have access to clean drinking water (1.6 billion by 2030)
-Water is polluted, overconsumed & misallocated
-The current economic system does not have anything in common with securing human life on earth

We envision a world in which...
-Everyone has access to clean drinking water
-Water ecosystems are protected globally
-Our economic system benefits our planet & human life on earth

We're now looking for strategic investors, advisors & partners who truly care about creating a positive impact in the world.
Sounds interesting? Send an InMail or connection request (with message).

Or check out our website: www.water150.io

💰 I also invest in web3 projects and am very involved in the space. 

I hope you enjoy my content & would love to learn more about you.
🗣️ Feel free to send a DM or pop into comments on my posts.

www.water150.io

Real World Asset Tokenization.
Water Security.
Impact.
RWA.

Also, don't make any financial decisions based on what I say. I AM NOT A FINANCIAL ADVISOR & do not intend to advise anyone.

Chief Operations Officer

With Longhouse Water150, I am building one of the biggest, if not THE BIGGEST web3 impact project.
🌊 Water is the foundation of life itself. 80% of global biodiversity can be found near natural springs, untouched by mankind. A human being needs about 1 000 liters (264 gallons) of water every year to sustain a healthy life. 

But clean drinking water is scarce, and that is a global problem, yes USA & Europe are affected in many areas as well!

The UN predicts that by 2030, 1.6 billion people will be lacking access to clean drinking water.

We will secure 1000 spring water wells across the world and provide the best drinking water without disrupting the natural circulation of water.

Stop talking about yourself like you're the problem.

"I'm so bad at this." 
"I'm the worst." 
"I'm such a mess."

You think it's humility. Or humor. Or just being real. It's not. It's self-sabotage.

Every time you speak negatively about yourself, you reinforce it. Your brain doesn't know you're joking. It just hears the instruction and files it as truth.

Say you're bad at something enough times and you'll stop trying to get better. Say you're a mess enough times and you'll stop organizing your life. 

Don't trash talk yourself, not even as a joke. Because language shapes reality.

Be honest about your gaps without making them identity. 
"I'm still learning this" instead of "I'm terrible at this." 
"I'm working on it" instead of "I'm a disaster."

Same situation. Different programming.

You're already fighting external battles. Stop fighting yourself too.

Speak to yourself like someone you're trying to build up, not tear down.

💧Spring water, reimagined 💧 Partnering with wells worldwide to monetize excess capacity 💧 RWA | DeFi 💧

You can't be ambitious and lazy at the same time.

One destroys the other.

Feed your laziness and your ambition dies. Wake up late, skip the work, take the easy path, and watch every goal you claimed to want fade into "someday."

Feed your ambition and laziness has nowhere to live. The early mornings become automatic, discipline becomes your identity, and work becomes non-negotiable.

Most people think they can have both. They want the results of ambition with the comfort of laziness. They want the body without the training, the business without the grind, the success without the sacrifice.

It doesn't work that way.

You're feeding one or the other every single day. Every decision is a vote. Hit snooze? Vote for laziness. Get up anyway? Vote for ambition.

This battle never ends, just know which side they're fighting for.

Which one are you feeding today?

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The Battle

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