Ravi Kurani

Solving Water at MySutro.com | Forbes 30 Under 30 | TEDx

Water is an underinvested market, yet it’s one of the most crucial resources we have. But I believe that through better storytelling and innovation, we can shine a light on the water industry’s challenges and opportunities. 

In 2014, I founded Sutro, a robotic water diagnostics platform designed to improve water chemistry and safety. I sold Sutro to Sani Marc in 2019 and am currently leading day-to-day operations.

Today, as President of Sutro (a subsidiary of Sani Marc), I oversee the development, marketing, and sales of smart water monitoring devices. Our technology is trusted by some of the biggest brands in the industry, and we are the only NSF-certified autonomous device for water safety. 

I’m proud to lead our team in revolutionizing how people interact with water, ensuring it's clean, safe, and accessible. 

🌊 Host of “Liquid Assets: The Business of Water,” a podcast about water through the lens of business, technology, and policy. 
➡️ https://www.liquidassets.cc/

🌊 Co-author of “Story-Driven Smart Products,” a practical guide to launching smart hardware products. 
➡️ https://a.co/d/1Bbd11r

🌊 Delivered a TEDx Talk on leveraging technology to improve water safety.
➡️ https://www.youtube.com/watch?v=CwuJnr-iWcY

Other Ventures:
⚙️ Leading the “Street to Home” project to address working capital gaps for the Future Communities Institute.

⚙️ Founded ImpactSpace, later sold to ImpactAlpha (the TechCrunch for impact investing).

⚙️ Advisor to various startups, including a software development agency (Incodeks) and a health navigation company (Juniper).

⚙️ Engineer in Residence at Future Communities VC, focused on tools to track climate solutions through the IRA (Inflation Redux Act).

Founding Member

Hampton is a dedicated group of digital-first founders, entrepreneurs, and CEOs of fast-growing startups who just get it – and make the crazy world of startup life a little easier to navigate.

I love Hampton dinners. Why? Because you meet some of the coolest people. It’s casual, it’s a dinner… we all need to eat dinner. 

I was sitting across Jeremy Johnson CEO of BoxHouse Co, who has sat in court for 86 federal indictements (an episode on this in the comments) to running a super successful prefab housing company. 

Many folks in the U.S. rent and don’t have the capacity to own a house, Jeremy is changing that. 

Making housing ownership accessible to all. 

To chatting with Tom Stefaniuk founder of SmallScreen, who understands YouTube and video to the tee. 

He’s built a successful influencer platform, and gave me some of the best advice for my water podcast, Liquid Assets: The Business of Water. 

Always good to see the rest of the crew, and thanks so much for hosting Elizabeth! 

I continue to say this. If you’re a founder. And you’re not getting out there. 

Do it. 

Meet folks in person, grab coffee, grab a beer.  Go for a walk, a run, whatever. 

Meeting over a table, in person, entirely changes the dynamic of connection. 

Humans are social creatures. 

Video conferencing is great for hacking out limited conversations but meeting IRL is a world in its own (it’s the one our ancestors used to live in).

President of Standard Water Corp | COO @ Poolify | Founder of Sutro (sold to Sani Marc) & ImpactSpace (sold to ImpactAlpha)

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We’ve been running a swimming pool route for more than a year. It’s had its “growing pains”, but we’ve learned a ton. 

2 things: 

(1) Pool owners are simple (we knew this from Sutro). They want to know that you’ve come, the work that you’ve done, and that the pool is clean (which for them, many times, means clear). Our motto: just do good work. 

(2) You need to build with the times. With agenticAI, how can we utilize clawdbot or other tools to increase our service level and take work off the hard working guys that are cleaning the pools. We’re coming at the business from a different lens. As product folks, just building a better experience. 

At the end of the day, we know it’s not rocket science. You’re cleaning a swimming pool, measuring and treating the chemistry, but how do you take an age old buisness - see it through a different light, and make the service better? 

We’re raising a small debt round with friends and family. If you’re interested shoot me a DM! 

Couldn’t be more excited to build Poolify  alongside Anthony, Rahul, and Partin.

Why was it so hard to get a lab test for your tap water? The business model was the barrier. 

I sat down with the CEO of SimpleLab, Inc., Johnny H. Pujol, to discuss why water data has been so inaccessible for so long.

Why?

Because labs were built to service government contracts & city scale developments. 

They didn't have the infra to sell to people at home.

Thats changing. We are witnessing the democratization of environmental testing, and supported by folks like Johnny! 

Dug this episode out of the archives, and it's a must listen, check it out. 

https://lnkd.in/e5vpc8ew

I sat down with Rich Sloan, a guy who went from Flint, Michigan to the Las Vegas desert to build a company that pulls drinking water out of thin air. New episode of Liquid Assets drops tomorrow. 

Rich is the CEO of WAVR Technologies, and what he's building is crazy. Inspired by the skin of an Australian tree frog, he's developed a membrane that  a wicks water vapor out of the atmosphere. 

No fans, no coils. 

Just biomimicry. Lina - you may want to check this out. :) 

Here's what stuck with me: Las Vegas grew its population by 50% and actually decreased total water consumption. 

But even that isn't enough. 

A semiconductor company recently wanted to set up shop in Vegas and was told no... they'd use too much water. 

Real jobs lost, because infra can't keep up. 

The next decade is going to be the Decade of Water. Full episode tomorrow, subscribe at liquidassets.cc

Most international water projects fail because they’re designed for donors, not the people using them. James Leitner and I sit down to talk about his work at MissionCleanWater. 

We talked about why we need to treat rural water like a professional utility and not volunteer side projects. 

Mission Clean Water shifts the focus from just building wells to managing them like professional utilities to ensure they actually stay running.

They provide clean water access in rural Uganda by rehabilitating broken infrastructure and training local communities on long-term maintenance and financial sustainability.

We also talk about: 
- Why "quantity over quality" is killing sustainability.
- Using mobile payments (the Venmo of Africa) for water fees.
- Moving from iron pipes to stainless steel to stop the rust.

Liquid Assets: The Business of Water episode isn't live yet, but hit the link below to subscribe so you catch it the second it drops.

Are you buying premium water, or just a cool bottle? I got to sit down with Clara Sieg from Loonen, and she pointed a glaring truth about the water aisle: 

for years, we’ve paid "premium" prices for great marketing and plastic packaging, not better water.

"You don't necessarily get a premium product for the price... I don't think anybody ever set out to fill the world with plastic... but now that we know better, we can do better."

In the latest recording of Liquid Assets: The Business of Water we sit down to talk about how water is not organic, how the beverage industry is just catching up, and what really is in your water. 

Subscribe at liquidassets.cc to get the episodes right in your email.

The #1 Done-For-You LinkedIn Growth System for Execs & Visionaries | We Don’t Just Advise, We Execute | Clients Gained 1M+ Followers in 2024 & 6-7 Figure Deals with Nike, NASA, US Army & More | Book Your Strategy Call 👇

INFLUENCE → INCOME SYSTEMS FOR EXPERTS

I’m Jordan - husband, 5x dog dad, and the “behind the scenes” guy for expert founders and execs:

🥇 Scaled an org to 200+ employees
🥇 Built and scaled brands to 7/8 figures
🥇 Helped drive an 8‑figure franchise exit
🥇 Led growth for 40+ award‑winning brands
🥇 Helped clients add 2M+ followers and raise capital
🥇 Managed and monetized 6, 7 and 8-figure audiences 
🥇 Helped a local biz win 85+ awards (most in the state) 

The pattern is always the same:

They’re very good at what they do.

But their positioning is fuzzy, their online presence doesn’t match their real value, and they don’t have a simple, repeatable way to keep the right clients and partners in conversation.

That’s what I fix.

I work best with:

- Founders/owners of specialist B2B firms (staffing, recruiting, agencies, consultancies, B2B SaaS) in the $1-10M range

- High‑level practitioners and coaches who’ve invested deeply in their craft and want a sane way to turn that into 5-20k/month without feeling like a dancing monkey

What I do:

1️⃣ Clarify your positioning and offers
Who you actually want to serve, what you’re the obvious choice for, and what you should stop doing.

2️⃣ Upgrade your narrative and presence
LinkedIn, website and core messaging that say something real, in your voice, and build trust before the call.

3️⃣ Design a light‑weight GTM & pipeline system
A 90‑day plan you (or your team) can actually run: what you publish, who you contact, how often, and what numbers to watch so you’re not operating on hope.

Clients have said things like:

“In a few months we added 40,000 followers, millions of impressions, and we’re already halfway through our $500K pre‑seed raise.” - Oli, Prescribe Health

“Thanks to the offer stack we built, I’m closing $20K deals and went from 0 to 8K followers in just a few months.” - XK, Master Coach

I’m not interested in vanity metrics or gimmicks. My work is about aligning who you are, what you say, and how you show up so your influence consistently turns into income and opportunity.

When it makes sense, I bring in a small team I trust to help execute the systems we design together, so you’re not stuck in the weeds.

If you’re an expert founder or practitioner and you know your positioning, presence or pipeline is underperforming, the next step is simple:

Grab an Influence → Income Strategy Call at:
brainapes.com/strategy

No fluff, no punches pulled. If we’re a fit, we’ll map out what working together could look like. If not, you’ll still walk away with sharper language and a clearer 90‑day plan.

Jordan Murphy 🧠🦍

Is your imagination broken?

He turned a standard house into something completely different.

Hidden doors. Secret rooms. Reality bent to match his vision.

That's what happens when your state unlocks your imagination.

Most people can't imagine this because they're stuck in "what should be."

He imagined it because he was free enough to ask "what could be."

↓

Everyone says "be present."

But nobody talks about what it actually costs.

↓

Here's the trade-off:

Presence requires giving up the story you tell yourself about what should happen.

And most people aren't willing to pay that price.

↓

I've shed my ego countless times.

When I say ego, I'm talking about my mind-made identity. 

All the labels and expectations projected over me by others, my environment, and my past. All the incessant wants, desires, and goals that I'd been conditioned to believe were who I am.

The first time felt like I didn't know who I was anymore.

No identity. No labels. No expectations.

I disengaged from gossip, judgment, the need to prove anything.

It was lonely.

But I stayed comfortable through the discomfort.

Eventually it became liberating.

↓

Then life happened.

I slipped back into old patterns without realizing it.

So I had to shed the ego again.

↓

But the second time was different.

This time, I had gratitude as my foundation.

Deep appreciation for what brought me pain because it brought me back to my unlimited essence.

Instead of loneliness, I found peace.

Without the identity, without the story, without the need to be anyone..

I just was.

Whole. Appreciative. Smiling. Me.

↓

That's the cost:

You have to let go of who you think you are.

You have to release the story about how things should unfold.

You have to stop performing and just be.

↓

Here's what most people don't realize:

Your state is your frequency.

Your frequency determines what you see as possible.

When you're contracted in ego, in survival mode, in the need to control..

You think smaller than you're capable of.

Your imagination is limited by your state.

↓

But when you're in appreciation, in contentment, in love..

Your imagination unlocks everything.

You stop creating from fear.

You start creating from possibility.

↓

Your state doesn't just affect how you feel.
It affects what's available to you.

What opportunities you see.
What decisions you make.
What you attract.

↓

So yes, be present.

And know what you're signing up for:

You're trading the comfort of your story for the comfort of world changing truth.

You're trading the identity you've built for the wholeness you've always been.

You're trading control for trust.

↓

Most people won't make that trade.

But the ones who do become magnetic.

Because they're finally present enough to just be.

That's when dreams come true and miracles happen.

シ

📹 justinflom

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↓

💬 What story are you holding onto that's keeping you from being fully present?

I help experts turn their expertise into right‑fit clients

That's how the best teams win.

↓

Watch how they move the table.

No fancy equipment. No perfect plan. Just a team that figured it out in real time.

Each person plays their part. Lays down. Takes the weight. Gets back up. Runs to the front. Does it again.

Nobody's sitting out. Nobody's waiting for instructions. Everyone's moving.

↓

That's how the best work gets done.

Not with perfect resources.

Not with endless planning.

With a team that innovates with what they've got and keeps the momentum going.

↓

Most teams wait for the perfect conditions.

The right budget. The right tools. The right timing.

But the teams that actually win?

They lay down. Take the weight. Get back up. Keep moving.

↓

Here's what makes this work:

→ Everyone knows their role

→ Nobody's too important to do the work

→ The momentum matters more than individual comfort

→ Trust that the next person will be there

→ Speed comes from repetition, not perfection

↓

That's not just teamwork.

That's how you build something real.

↓

The best businesses aren't built by people waiting for perfect conditions.

They're built by teams that figure it out, take the weight, and keep the momentum going.

↓

You don't need the fanciest tools.

You don't need the biggest budget.

You need people who show up, do their part, and trust the process.

↓

That's how great work gets done.

シ

📹 mlhsstudentcouncil

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↓

💬 What's the scrappiest thing your team ever pulled off?

Fractional LinkedIn GTM team for B2B SaaS & Consultants 🥇

Most people wouldn't commit like that.  There’s good and then there’s scary good.
 Watch the commitment. The setup. The execution.

Most people would knock and run back to their room. He commits fully, waits in the shadows, and goes all in when the moment hits.

That's the difference between good and scary good. 😂

↓

I've worked with hundreds of founders over the years.

The good ones are competent. Reliable. They deliver what they promise.

But the scary good ones? They operate differently.

↓

Here's what I've noticed about people who reach "scary good" level:

1. They commit when others hesitate

Good founders test the waters. Scary good founders dive in fully, knowing they'll figure it out on the way down.

They don't half-commit to a strategy and wonder why it didn't work. They go all in, give it everything, and extract every lesson.

2. They're willing to be uncomfortable longer

Good founders optimize for comfort. Scary good founders optimize for growth, even when it's awkward, uncertain, or feels like too much.

That video? Most people wouldn't stand in a dark hallway waiting. Too uncomfortable. Too exposed.. that's where the magic happens.

3. They understand timing isn't just about speed

Scary good people know when to wait and when to move. They don't rush the setup. They don't miss the moment.

They build in the shadows, position strategically, then execute with precision when timing hits.

4. They study what works, then make it their own

Research shows that top performers in any field spend significantly more time studying patterns than average performers. They practice and they study what makes great work great.

Then they add their own twist. Their own intensity. Their own commitment level that makes people say "how did they do that?"

5. They're not afraid to be memorable

Good is forgettable. Scary good sticks with you.

The founders who break through aren't the ones playing it safe. They're the ones who show up with an intensity that makes you remember them long after the interaction ends.

↓

And the thing about being scary good:

It's the willingness to commit fully when others are holding back.

To stay uncomfortable longer than feels reasonable.

To wait for the right moment instead of forcing it.

To study obsessively and execute with precision.

To be so memorable that people can't stop talking about you.

↓

Most people settle for good because scary good feels like too much.

Too intense. Too committed. Too visible.
 That's why it works.

↓

The founders I work with who become unignorable on LinkedIn?

They don't post casually and hope for results.

They commit fully. They show up consistently. They position strategically. They execute with precision.

And they become scary good at holding attention in their ideal client's mind.

↓

Good gets you in the game.
Scary good makes you unforgettable.

シ  📹 iamtee254

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↓

💬 What's one area where you've gone from good to scary good?

Timing is everything. So is knowing when to launch.

Watch how he sets it up, controls it, then launches at the perfect moment.

That's how visibility works.

↓

Most founders treat LinkedIn like they're juggling live fireworks.

Posting randomly.

Hoping something explodes.

No control. No timing. No strategy.

↓

But the leaders who actually win?

They set the fuse early.
They control the narrative.
They build trust over time.

And when the moment is right.. they launch.

↓

Typical mistakes:

They think visibility is about posting more.

It's not.

It's about being present consistently so when your ideal client's timing hits, you're the one they call.

↓

You can't control when they're ready to buy.

But you can control whether you're holding their attention when that moment comes.

↓

Right now, your ideal clients are watching someone.

Reading their content.
Seeing their values.
Building trust.

Deciding who they'll reach out to when they're ready.

↓

The question is: Is that person you?

↓

We build LinkedIn visibility systems that keep you top-of-mind:

→ Positioning that makes you memorable
→ Content that builds trust over time
→ Consistent presence without the grind
→ Systems that launch at the right moment

↓

You set the strategy. We handle the execution.

And when your ideal client's timing hits? You're the obvious choice.

↓

I have 3 spots opening in the next 2 weeks.

If you're ready to stop juggling and start launching, book a strategy call.

Link in my featured section or DM me "LAUNCH" and let’s chat on your goals.

↓

You can't control their timing. But you can control whether they're thinking about you when it comes.

That means invisibility is a revenue problem.

Let’s fix it together.

シ

📹 ttam1kk

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↓

💬 Are you juggling or launching?

I used to think I had to be involved in everything.

Turns out, I was the bottleneck.

↓

Watch how he masters each level, then finds the rhythm and lets the horse run.

That's the shift.

↓

Early in my career, I believed my hands-on involvement was what made things work.

I'd built the systems. I understood the nuances. I had the relationships.

My perspective felt imperative to every decision.

And for a while, it was.

↓

But as we scaled, something shifted.

The business needed different expertise than what got us here.

Growth required specialists who could go deeper than I ever could in areas outside my core.

↓

I had a choice:

Stay involved in everything and cap our growth at my capacity.

Or bring in experts and let them own their domains completely.

↓

I chose the second.

Not because I wasn't capable.

Because they were better.

↓

Here's what I learned:

My x-factor wasn't being good at everything.

It was knowing when to hand something to someone whose x-factor was that exact thing.

↓

When I brought in the right people and actually let them lead:

The work got sharper (because it was their zone of genius).

My time freed up to focus on what only I could do.

The team moved faster (because they weren't waiting on me).

We scaled past what I could have built alone.

↓

Looking back, the real skill wasn't execution.

It was knowing when my involvement shifted from essential to limiting.

↓

Your hands-on experience got you here.

But the next level requires you to step back and let experts own what they do best.

That's not stepping away from leadership.

That's what leadership looks like at scale.

シ

📹 yss.dee

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↓

💬 What's one area where bringing in an expert unlocked growth for you?

They launched him 3x farther than he could go alone.

Each person syncs up. They move as one. The energy compounds.

Then they send one person flying.

That's the power of leverage.

But it only works if they send you in the right direction.

↓

I see this mistake constantly with founders building visibility on LinkedIn.

They automate everything.

Scheduling tools. AI content. Auto-DMs. Engagement pods.

Momentum builds fast. Metrics climb.

But they're being launched in the wrong direction.

↓

The wrong automation:

→ Auto-posting generic content
→ Mass DM sequences without control
→ AI posts that sound like everyone else
→ Engagement pods for vanity not distribution

Your ideal clients scroll past. Your content blends in. Your outreach gets ignored.

↓

The right automation:

→ Systems that capture your actual voice
→ Outbound personalized based on real signals
→ Content positioned to build trust over time
→ Engagement with the right people

Now you're top-of-mind when their timing hits.

↓

I worked with a founder posting 5x per week using AI tools.

Decent engagement. Growing followers.

But zero pipeline. Zero deals.

Why?

The automation launched him in the wrong direction.

Generic content. No positioning. Just activity.

↓

We rebuilt his system:

→ Captured his actual thinking
→ Positioned content to build specific beliefs
→ Automated distribution, not thinking
→ Built outbound around real signals

Within 90 days: pipeline moving. Deals closing.

Same time invested. Different direction.

↓

Most people automate the thinking.

The strategy. The positioning. The voice.

↓

The right approach:

Automate the execution. Not the strategy.
Automate the distribution. Not the thinking.
Automate the reach. Not the relationship.

↓

That swing only works because everyone moves in sync toward a clear direction.

Your visibility system is the same.

↓

You need:

→ Clear direction
→ Synchronized effort
→ Compounding momentum
→ Strategic launch

Automation amplifies all of that.
But only if the direction is right first.

↓

Most founders automate before they have clarity.

They build momentum before they know where they're going.

Everyone wants to Claude it to death lol

↓

The founders who win?

Direction first. Then automation. Then momentum.

↓

Momentum is powerful.
Direction is everything.

Get both right, and you become unignorable.

シ

📹 abrhamdejene35
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↓

💬 What's one thing you automated that launched you in the wrong direction?

Everyone sees the risk. Nobody sees the skill stack that made it possible..

Everyone obsesses over hard skills.

Marketing. Sales. Operations. Finance.

Learn the tactics. Master the systems. Optimize the process.

And yes, those matter.

But here's what I see in the founders who actually break through:

They stack differently.

↓

The leverage skills:

• Presence 
• Intention
• Pattern recognition
• Emotional regulation 

These aren't soft skills.

They're force multipliers.

↓

Here's the difference:

Hard skills are effective to a degree.

You can run a solid marketing campaign. Close a decent number of sales. Build a functional team.

But the output is linear.

More effort = more result.

↓

Leverage skills amplify everything.

The same marketing expertise produces 10x results when combined with presence and intention.

The same sales conversation converts at 3x when you can regulate your emotions and recognize patterns in real time.

The same leadership creates loyalty instead of compliance when you're actually present.

↓

Think of it like this:

Hard skills = the tool 
Leverage skills = how you hold the tool

You can have the sharpest blade in the world.

But if you don't know how to wield it with precision, presence, and intention?

You're just swinging harder and getting tired faster.

↓

Here's what leverage skills unlock:

Presence → You see what others miss. You connect deeper. You lead with clarity instead of noise.

Intention → Your actions have direction. No wasted motion. Every move compounds.

Emotional regulation → You stay steady when others panic. You make better decisions under pressure. You don't burn bridges.

Pattern recognition → You spot the loop before it repeats. You see the opportunity before it's obvious. You move faster because you've seen this before.

↓

And here's the part most people don't realize:

Leverage skills compound.

Presence makes you better at recognizing patterns. Recognizing patterns sharpens your intention. Intention deepens your presence.

It's a flywheel.

Hard skills plateau. Leverage skills multiply.

↓

So before you chase the next certification, framework, or tactic:

Ask yourself:

Am I actually present when I lead? Do my actions have clear intention? Can I regulate my emotions under pressure? Do I recognize the patterns playing out around me?

↓

Because the founders who break through?

They didn't just get better skills.

They got better at using the skills they already had.

And leverage the skills others have mastered.

シ

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↓

💬 What's one leverage skill you're working on right now?

I help founders who are successful but stuck, let me help you hit the nail on the head why..

I bet you've built something real.

Revenue is solid. Team is functional. From the outside, you've made it.

But you know something's off.  Things are changing.

↓

You notice nobody knows who you are.

Your ideal clients aren't seeing you.
The right partners aren't reaching out.
Top talent isn't knocking on your door.

↓

You're not failing.

You're just invisible to the people who matter most.

↓

Here's what I see:

Most founders at this stage have optimized everything internal.

Better product. Smarter operations. Tighter execution.

But visibility? Pipeline? Inbound demand?

Crickets.

↓

You're relying on:

→ Referrals that come when they come
→ Outreach that feels like pushing a boulder uphill
→ A LinkedIn presence that's... there, but not doing anything

Meanwhile, your competitors with worse offers are closing deals.

Why?

Because they're visible. And you're not.

↓

That gap between where you are and where you could be..

That's where I work.

↓

I don't help people who need the basics.

I help founders who've built something real and are ready to be seen for it.

Leaders who know the next level isn't about working harder.

It's about showing up where your buyers, partners, and top talent are already looking.

↓

Here's what we do:

We build complete LinkedIn visibility systems that run without you.

→ Positioning that makes you unignorable to your exact audience

→ Content that attracts buyers, partners, and A-players

→ Outbound engines that fill your pipeline predictably

→ Engagement systems that amplify your reach 10x

→ Market intelligence captured from every conversation

→ Referral programs that turn relationships into revenue

↓

You don't create the content.

You don't manage the outreach.

You don't chase engagement.

We run the entire engine for you.

↓

The result?

Your calendar fills with the right conversations.

Buyers reach out instead of you chasing them.

Partners want to collaborate.

Top talent applies when you’re hiring.

↓

All leverage. All impact. Zero time suck.

Because we know this game better than your internal team ever will.

↓

This work isn't for everyone.

It's for founders who:

✓ Have built something real but aren't getting the visibility it deserves

✓ Want pipeline and inbound without the grind

✓ Are ready to become unignorable to buyers, partners, and top talent

✓ Value leverage over doing it themselves

↓

If that's you, let's talk.

DM me "NEXT" and tell me what you're building toward.

No pitch. Just conversation.

Sometimes the right visibility system at the right time changes everything.

シ
 📹 maronchin8

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↓

💬 What's costing you more: being invisible or trying to fix it yourself?

This is what it looks like when you stop hiding behind the company brand and show people what you're actually made of.

Step by step. Live. No second takes. No safety net.

Everyone's watching. And that's the point.

Most experts never do this.

They let the marketing team post on the company page. They stay invisible while their brand does the talking. They have the skill, the judgment, the years of experience, but nobody actually sees them work.

And here's the problem: people don't trust logos. They trust people.

According to Search Engine Journal, startups with founders posting consistently on LinkedIn generate 33% more leads and close deals up to 3.7x larger. Sendoso reported 120% higher close rates when prospects followed their executives first. Aligned attributes 65% of their leads to LinkedIn. Wynter saw 80% of demo signups come from founder content.

None of this from paid ads or corporate pages.

Personal accounts. Founder voices. Real expertise on display.

When you perform in public, when you let people watch you think and work, you build trust that no company page ever could.

This isn't about becoming a content creator. It's about showing up consistently so the right people can see how you operate, what you care about, and why you're different.

Clear positioning. Your voice. Your expertise, live and in action.

That's how serious buyers decide you're the one they want to work with before they ever book a call.

If you're ready to step out from behind the company brand and turn your expertise into a presence that does the qualifying for you, book an Influence → Income Strategy Call. We'll map out exactly how to show up.

Hit my profile and book yours now.

シ

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↓

💬 Are you hiding behind your company brand, or are people seeing YOU?

"The question I ask every new client"

Before we build your visibility system.
Before we create a single piece of content.
Before we touch LinkedIn.

I ask one question:

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"What do your ideal clients need to know and believe about you, your product, your service, your values, your viewpoints to decide they want to work with you - without you telling them they should?"

↓

The answer reveals everything.

↓

Because here's what most founders get wrong:

They think content is about them.

Their expertise. Their offers. Their credentials.

But your audience doesn't care about you.

They care about whether you understand them.

↓

This question forces a shift:

From "What do I want to say?"

To "What do they need to believe?"

↓

Here's what I'm listening for:

Not features. Not benefits.

The underlying beliefs that make someone say "this person gets it."

The values that create alignment before the sales call.

The viewpoints that make them think "finally, someone who sees what I see."

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Because here's the truth:

People don't buy because you're qualified.

They buy because they believe you understand their world better than anyone else.

↓

When you can answer this question clearly:

→ Your content writes itself (you know exactly what to say)

→ Your positioning sharpens (you know what makes you different)

→ Your pipeline fills with the right people (they self-select before they reach out)

→ Your sales conversations get easier (they're already sold on the belief system)

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Most founders are creating content in a vacuum.

Posting what they think sounds smart.

Hoping something sticks.

↓

But the ones who break through know exactly what their audience needs to believe.

And they engineer every piece of content to build that belief system.

↓

So before we make you visible.

Before we fill your calendar.

Before we build your LinkedIn engine.

I need to know:

What do your ideal clients need to know and believe about you to decide they want to work with you.. without you telling them they should?

↓

Answer that, and everything else is just execution.

シ

📹 therealtarzann

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↓

💬 What's one belief your ideal clients need to have before they're ready to work with you?

Fractional LinkedIn GTM team for B2B SaaS & consulting founders 🥇

This is what it looks like when you don't have a clear positioning strategy as an expert.

First swing? You might block it. You're guessing, but you get lucky.

Second swing? Low blow. Didn't see it coming.

Third swing? Right in the face while you're already down.

That's what happens when your online presence doesn't match the level you actually operate at.

When you’re invisible online, someone else is winning your buyer’s trust and awareness. 

People who know you trust you. But strangers can't tell why you're different. And that lack of positioning is expensive.

And here's what that invisibility actually costs you:

According to Search Engine Journal, startups with founders posting consistently on LinkedIn generate 33% more leads and close deals up to 3.7x larger. 

Sendoso reported 120% higher close rates when prospects followed their executives first. 

Aligned attributes 65% of their leads to LinkedIn. 

Wynter saw 80% of demo signups come from founder content.

None of this from paid ads or corporate pages.

Personal accounts. Founder voices. Real expertise on display.

If your "social strategy" is still just your marketing team posting on the company page, you're bleeding opportunity.

Being good isn't enough if nobody can see it clearly.

You don't need to become a full-time content creator. You need a simple, repeatable system that creates high-quality conversations with serious buyers who arrive warm and pre-sold.

Clear positioning. Consistent presence. A system your team can run while you drop in for the important bits.

That's how you stop guessing and start building a calm pipeline of better conversations.

If you're ready to turn your expertise into a presence that does the qualifying for you, book an Influence → Income Strategy Call. We'll map out exactly what needs to change.

Hit my profile and book yours now.

シ

📹 caiman.ccvs

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↓

💬 Does your online presence match the level you actually operate at?

A little over five years ago, we sold our house in Massachusetts and moved to Florida.

From the familiar to the unfamiliar. From home to a place that just felt right from the first visit.

These beach night skies still strike me with wonder every time.

↓

That change unlocked something I didn't expect.

Freedom to be me. Without the labels. Without the expectations. Without the constant reminders of who I used to be.

You don't realize how much your environment down-regulates you until you remove it.

It's why you feel so fired up on vacation. That spark to change, to be better, to finally do the thing. That's not the vacation talking. That's you without the weight.

↓

I joke with visitors all the time.

"Having fun?"

They smile. "Yes."

"What if you could stay on vacation? Trade a few hours a day to keep affording it, but when you're off, you're back in vacation mode. How does that sound?"

The aha moment hits every time.

↓

That's the vacation mindset. A lighter way to live.

Seeing beauty daily. Grounding with nature. Feeding squirrels at the beach. Living a lifestyle that actually fills your heart instead of drains it.

That's why we moved. For our slice of vacation land.

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But here's what I didn't see coming.

LinkedIn became the bridge that made this lifestyle sustainable.

The partnerships that fund it. The deals that sustain it. The friendships with talented, kind-hearted people who think like I do and live like I want to live.

Learning how to leverage LinkedIn to build real relationships didn't just grow my business. It gave me the freedom to live where I want, how I want.

↓

You don't have to move 1,200 miles.

But you can build the relationships that give you that same freedom.

LinkedIn makes it possible.

シ

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↓

💬 Where's your favorite place to vacation? And what would it take to live there?

A client doubled revenue by doing less..

She came to me working 70-hour weeks.

Convinced more effort was the answer.

The real bottleneck?

It wasn't her skills. It wasn't her offer.

It was her bandwidth.

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She was buried in tasks that didn't need her.

Marketing she could delegate. GTM strategy someone else could own. Execution work that kept her out of the only activities that actually grew the business:

→ DMs with the right people → Calls with potential clients and partners

Meanwhile, nobody knew who she was.

No online presence. No referral system. No one mentioning her name when her exact problem came up in conversation.

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Here's what we did in 90 days:

1. Delegated everything that wasn't client acquisition Brought in fractional marketing specialists. Handed off her GTM. Freed up 35+ hours a week.

2. Built a referral program that actually worked - we architected a win-win-win: her, her partners, and their shared clients. Highly incentivizing. Made her unforgettable in the right circles.

3. Turned every conversation into content fuel Captured insights from every call. Used them as market research. Created content that magnetized both partners and buyers.

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The result?

Half the hours. Twice the revenue.

Not because she worked harder.

Because she finally worked on what mattered.

↓

Most founders are stuck in the same trap:

Busy, but not visible. Working, but not connecting. Executing, but not attracting.

The math doesn't lie.

Intention beats activity every time.

シ

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↓

💬 What’s a trap you seeing people stuck in?

Stop posturing. Start solving problems. 


(in your content..)

The wrong content is almost as bad as no content.

You gotta give people what they need.

When I help clients make their LinkedIn about prospects' wins, not their own credentials, inbound opportunities follow.

A fractional CMO came to me with solid credentials.

His LinkedIn highlighted his resume. Past roles. Companies he'd worked with. What services he offered.

CEOs weren't biting.

Zero inbound calls.

He was connecting with his prospects every day, posting daily, no attention.

Until we took over and repositioned everything around CEO problems.

Revenue plateaus. Marketing that doesn't convert. Teams that execute tactics without strategy. The gap between growth goals and actual pipeline in his specific industry.

His content stopped being about him.

Every post addressed a specific CEO challenge. Every framework showed a path forward. Every piece of content reflected their reality back to them.

CEOs started commenting, then messaging, then booking calls. Same targeting..

Same expertise. Same offer. Different focus.

We do this with every client. Position them in their prospects' world showing their impact through the storytelling of the achievement of their clients.

When decision makers see their problems in your content, they lean in. When they see your clients winning with those same problems, trust builds. 

When you do this consistently, inbound stops being random.

Do this to a boringly consistent level. That's the pattern that fills pipelines.

シ

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↓

💬 What’s your executive brand doing for your pipeline?

P.S. Feed the squirrels 🐿️😂

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Your ideal clients already know who they want to work with.

They've been reading their content for months.

Watching how they think. What they value. How they show up.

By the time they're ready to buy, the decision is already made.

↓

The question isn't "How do I get them to find me?"

The question is "Am I holding attention in their mind when their timing hits?"

↓

Because here's what you can't control:

When the budget opens up.
When your ideal client needs you.
When they're finally ready to pull the trigger.

↓

But here's what you CAN control:

Whether you're the person they're thinking about when that moment comes.

↓

Right now, someone else is holding that attention.

They're showing up consistently.

Building trust through their content.

Demonstrating their values and how they think.

And when timing hits? They get the call.

↓

Not because their offer is better.

Because they were present when it mattered.

↓

If you're not showing up consistently in front of your ideal clients, you're not in consideration.

And if you're not in consideration, timing doesn't even matter.

They'll never think of you.

↓

We build LinkedIn visibility systems that keep you top-of-mind with your ideal buyers, partners, and talent:

→ Positioning that makes you memorable

→ Content that builds trust over time

→ Consistent presence that holds attention

→ Systems that run without you

↓

You don't create the content.
You don't manage the presence.
You don't chase the attention.

We build the engine that keeps you in their mind until their timing hits.

↓

I have 3 spots opening in the next 2 weeks.

If you're ready to be the person your ideal clients think of when they're ready to buy, book a strategy call.

Link in my featured section or DM me "TIMING" and I'll send it.

↓

You can't control their timing. But you can control whether they're thinking about you when it comes.

シ

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💬 Who's holding attention in your ideal client's mind right now.. you or your competitor?

Your "stable" reality is actually an illusion.

You crave stability. You want to know what works and keep doing it. Your business has a system. Your career has a path. Your strategy has proven results.

And you know what nobody tells you?..

The moment you believe something is stable, you stop watching for what's shifting. You stop adapting. You start defending a version of reality that's already changing underneath you.

I see this with executives all the time. They built their success on a specific approach. It worked for years. Then the market moved. The platform changed. The audience evolved.

And they kept executing the old playbook.

The danger isn't change itself. The danger is believing your current reality is permanent. When you treat today's conditions as fixed, you miss the signals that tomorrow is already here.

Think about your business right now. What are you holding onto because it feels safe? What strategy are you defending because it worked before?

That attachment is the threat.

The leaders who stay relevant don't chase stability. They build awareness. They watch for shifts. They adapt before they have to.

Your competitive advantage isn't having the perfect system. It's being awake enough to see when the system needs to evolve.

The world rewards people who can hold their strategy lightly. Who can execute with conviction today while staying open to what's emerging tomorrow.

Stability is a story we tell ourselves to feel safe. Awareness is what actually keeps you ahead.

But awareness alone isn't enough.

You need the market to see you evolving. Buyers need to know you're not stuck.. Partners need to see you're ahead of the curve.. Talent needs to witness that you get what's coming and see how you lead.

It's not just your awareness. It's the awareness of you.

The executives winning right now aren't just adapting quietly. They're making their evolution visible. They're building influence that converts directly into income.

If you're ready to turn your awareness into market presence, let's talk.

Hit my profile and book your Influence → Income Strategy Call now.

シ

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↓

💬 What are you treating as permanent that's already shifting?

Why I stopped trying to fix my clients

Early in my work, I thought my job was solving problems.

I'd see the pattern. Diagnose the issue. Offer the solution. And people would nod, agree, maybe even implement.

Then three months later? Same problem. Different costume.

↓

That's when I realized:

The problem isn't the problem.
It's the loop that recreates it.

↓

Think of it like a spiral staircase.

You're climbing, but you keep passing the same window.

Same view. Same feeling. Same story you tell yourself about why things are the way they are.

That story? It's a snapshot from your past.

A belief you formed in a moment that no longer serves you.

But you keep projecting it forward.

And it impresses the same behavior. The same habits. The same results.

↓

My take..

We're all abundant.

We're attracting abundance constantly.

The delta is our state.

You don't attract what you want. You attract what you are.

Like attracts like.

Your external reality is the mirror of your internal state.

And the universe lines everything up to give you more of whatever state you're holding.

↓

You don't yell at a mirror to smile and expect it to show you something different.

You smile first. Then the reflection changes.

↓

So I don't fix anymore.

I help people see the loop.

I help them recognize the state they're holding. The belief they're projecting. The pattern they're recreating.

And once they see it?

Everything shifts.

Not because I gave them a new strategy, that comes next.. It shifts because they finally stopped running the old program.

↓

That's the difference between temporary relief and permanent change.

Relief is external. Change is internal.

And internal shifts? They compound.

↓

If you keep hitting the same ceiling, ask yourself:

What state am I holding? What belief am I projecting? What loop am I running?

The answer is always closer than you think.

シ

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↓

💬 Do you get stuck in old patterns?

Values are killing your sales.

Everyone preaches "lead with values." That's a lie.

Be your values.

Your customer cares if you fix their biggest pain, not your company credo.

You can seamlessly weave in your values while you demonstrate competency and proficiency.

I've watched founders spend months crafting mission statements while their pipeline stays empty. They think values differentiate them.. 

They don't move the needle as much as you’d think.

Here's what actually matters in positioning:

Can you solve the problem keeping them up at night?

Do you have proof you've done it before?

Can you explain it in terms they understand?

Your values might make you feel good. But they won't make your phone ring.

Especially if they don’t feel like you understand them.

The companies and consultants winning right now focus on one thing: demonstrating capability. They show results. They speak to specific pain points. They make the path from problem to solution crystal clear.

And I’m not saying values aren’t important and the pipeline you’re building is an important part of this strategy: buyers, partners and talent each need to see different things from you as a leader.

Values are especially important for your team culture and attracting top talent. 

Lead with outcomes for your customers.

Tell the stories of how you delivered outcomes that infuse your values, how you did it in the ways that matter to your buyers and you’re gaining ground.

But you’re actually only gaining ground if the right people see your content.

If you need more pipeline and visibility, we’ll help you make better content and get the right people to see it on LinkedIn consistently.

Hit my profile and book a LinkedIn GTM Audit.

We’ll map the constraints and run the system if you qualify.

シ

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↓

💬 What's one problem you solve that your ideal customer would pay to fix today?

P.S. What caffeine source is powering your Monday morning? haha

The real reason your team keeps leaving

Most founders blame compensation..

Or culture.

Or "they just weren't the right fit."

But here's the pattern I actually see:

Your best people don't leave bad companies.

They leave leaders who can't get out of their own way.

↓

I worked with a founder recently who couldn't figure out why his team kept disengaging.

High turnover. Low morale. People doing the bare minimum.

From the outside, it looked like a talent problem.

From the inside? It was a leadership problem.

↓

Here's what was really happening:

He couldn't let go.

He'd delegate a task, then redo it himself.

He'd ask for input, then override every decision.

He'd say he trusted his team, then micromanage every detail.

And the team felt it.

Not trusted. Not capable. Not valued.

So they stopped trying.

↓

But here's the thing:

It wasn't arrogance.

It wasn't a control freak personality.

It was unhealed wounds from a previous venture bleeding into how he led.

He'd been burned before. So now he held everything tight.

The problem? Tight grip = no room to grow.

For him or his team.

↓

Here's what we did:

I trained his awareness to spot the feelings and thoughts that weren't serving him.

In the moment he felt the urge to take over, we created space.

Space to ask: Is this fear? Or is this leadership?

Space to choose differently.

Space to empower instead of control.

↓

And then we did something most leaders won't:

We documented his growth publicly.

He posted about the lessons he was learning as a leader.

The mistakes he'd made. The patterns he was breaking.

The response?

Top talent reached out when he posted he was hiring.

Buyers respected the transparency.

His audience grew with people who appreciate knowing his values match theirs.

Because people don't follow perfect leaders.

They follow real ones.

↓

Here's what compassionate leadership actually looks like:

It's not soft. It's not passive.

It's having the courage to see your own blind spots.

It's creating systems that give your team fast feedback loops.

It's articulating clarity so people know what success looks like.

It's trusting them to own it, even when it's uncomfortable for you.

↓

Your ego isn't the villain.

It's the protector that doesn't know the war is over.

And the moment you stop letting it run the show?

Your team stops leaving..

They start leading.

シ

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↓

💬 What's one thing you're holding onto too tightly right now?

Go from storyteller to growth architect.

I spent years thinking my story mattered.

The awards. The exits. The client wins.

Even the celebrity clients..

I'd lead with credentials, hoping people would care.

They didn't.

Because here's what I learned: your story doesn't grow your business.

Inviting customers into a story does.

Donald Miller nailed this. You're not the hero. Your customer is.

You're the guide who helps them win.

Most founders get this backwards. They position themselves as the main character.

But buyers don't want to hear about you. They want to see themselves winning.

When I shifted Brain Apes from "look what we built" to "here's how you become unignorable," everything changed.

The content resonated. The calls booked. The pipeline filled.

Because I stopped telling my story and started building theirs.

Here's the shift:

Stop leading with your credentials.
Start showing them their transformation.

Stop explaining your process.
Start painting their future state.

Stop talking about your wins.
Start mapping their path to victory.

The best positioning makes your customer the hero and you the trusted guide who knows the terrain.

That's not marketing. That's architecture.

You're not just creating content. You're designing a journey where they see themselves succeeding.

And when they can picture that win, they'll want you in their corner.

シ

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↓

💬 What story are you inviting your customers into?

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Jordan Murphy 🧠🦍

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