Ravi Kurani

Solving Water at MySutro.com | Forbes 30 Under 30 | TEDx

Water is an underinvested market, yet it’s one of the most crucial resources we have. But I believe that through better storytelling and innovation, we can shine a light on the water industry’s challenges and opportunities. 

In 2014, I founded Sutro, a robotic water diagnostics platform designed to improve water chemistry and safety. I sold Sutro to Sani Marc in 2019 and am currently leading day-to-day operations.

Today, as President of Sutro (a subsidiary of Sani Marc), I oversee the development, marketing, and sales of smart water monitoring devices. Our technology is trusted by some of the biggest brands in the industry, and we are the only NSF-certified autonomous device for water safety. 

I’m proud to lead our team in revolutionizing how people interact with water, ensuring it's clean, safe, and accessible. 

🌊 Host of “Liquid Assets: The Business of Water,” a podcast about water through the lens of business, technology, and policy. 
➡️ https://www.liquidassets.cc/

🌊 Co-author of “Story-Driven Smart Products,” a practical guide to launching smart hardware products. 
➡️ https://a.co/d/1Bbd11r

🌊 Delivered a TEDx Talk on leveraging technology to improve water safety.
➡️ https://www.youtube.com/watch?v=CwuJnr-iWcY

Other Ventures:
⚙️ Leading the “Street to Home” project to address working capital gaps for the Future Communities Institute.

⚙️ Founded ImpactSpace, later sold to ImpactAlpha (the TechCrunch for impact investing).

⚙️ Advisor to various startups, including a software development agency (Incodeks) and a health navigation company (Juniper).

⚙️ Engineer in Residence at Future Communities VC, focused on tools to track climate solutions through the IRA (Inflation Redux Act).

Founding Member

Hampton is a dedicated group of digital-first founders, entrepreneurs, and CEOs of fast-growing startups who just get it – and make the crazy world of startup life a little easier to navigate.

John Roman

BattlBox

Chief Executive Officer

Board Member

Chief Marketing Officer

Commerce Roundtable

Investor and Advisor

ASOM

Co-Host

Online Queso

Owner

WelcomeWFH

Advisor

GTM Global Technology Market

Partner

Carnivore Club

Managing Partner

AVOXI

Vice President - Enterprise Business Development

BullsEye Telecom

Market Manager

Cbeyond

Director of Sales - Enterprise Accounts

Territory Sales Manager

Sales Team Lead

Sales Consultant

CEO @ BattlBox, Co-Host of ASOM

Experienced Executive and Board Member with a demonstrated history of working in both the consumer goods and technology industry. Strong sales and marketing professional, skilled in both D2C and B2B strategy.

John Roman is currently serving as Chief Executive Officer at BattlBox.

Read John's blog at:
https://onlinequeso.com/

In 2005, Toys"R"Us was still winning.

They had 1,600 stores, 20 percent of the toy market, and nearly $12 billion in annual sales.

Then came the buyout. $6.6 billion.
$5.3 billion of it financed with debt.

Overnight, they went from profitable to owing over $400 million per year just to service the debt.

That money could have gone into e-commerce.
Into customer experience.
Into preparing for the Amazon era.
Instead, it went to bondholders.

And just like that, the operator was no longer operating.
They had the title, but not the power.
The brand, but not the budget.

When they needed inventory for the 2017 holiday season, they couldn’t afford it.

Shelves stayed empty. Customers never came back.

By early 2018, the company was bankrupt.
33,000 jobs disappeared. 
$470 million in fees went to the firms that buried them.

Because once you give up control, you also give up your ability to adapt.

✅ Cash went to debt
✅ Profits went to Wall Street
✅ Vision went out the window

The people who could have saved it were stuck watching from the sidelines.

If you're not careful, ownership becomes a costume, and by the time you realize it, the business is no longer yours to run.
__________
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Wow. Did not think it was going to get pushed through so quickly.

Scaling isn’t just about doing more.
It’s about removing friction.

The stuff that drains time, energy, and momentum.

That’s what tax compliance was for us.
A drain.

Filings across 35+ states.
Changing rules.
Manual uploads.
Conflicting deadlines.

Until we brought in Kintsugi.

Suddenly, that entire category of friction disappeared.
Replaced by a calm system we barely have to touch.

The best tools don’t demand your attention.
They quietly return your time.

If growth is your priority,
start by removing the things that slow you down.

I’m a proud partner and customer of Kintsugi, and I endorse their product.
https://lnkd.in/eRqVz_Te

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