Ravi Kurani

Solving Water at MySutro.com | Forbes 30 Under 30 | TEDx

Water is an underinvested market, yet it’s one of the most crucial resources we have. But I believe that through better storytelling and innovation, we can shine a light on the water industry’s challenges and opportunities. 

In 2014, I founded Sutro, a robotic water diagnostics platform designed to improve water chemistry and safety. I sold Sutro to Sani Marc in 2019 and am currently leading day-to-day operations.

Today, as President of Sutro (a subsidiary of Sani Marc), I oversee the development, marketing, and sales of smart water monitoring devices. Our technology is trusted by some of the biggest brands in the industry, and we are the only NSF-certified autonomous device for water safety. 

I’m proud to lead our team in revolutionizing how people interact with water, ensuring it's clean, safe, and accessible. 

🌊 Host of “Liquid Assets: The Business of Water,” a podcast about water through the lens of business, technology, and policy. 
➡️ https://www.liquidassets.cc/

🌊 Co-author of “Story-Driven Smart Products,” a practical guide to launching smart hardware products. 
➡️ https://a.co/d/1Bbd11r

🌊 Delivered a TEDx Talk on leveraging technology to improve water safety.
➡️ https://www.youtube.com/watch?v=CwuJnr-iWcY

Other Ventures:
⚙️ Leading the “Street to Home” project to address working capital gaps for the Future Communities Institute.

⚙️ Founded ImpactSpace, later sold to ImpactAlpha (the TechCrunch for impact investing).

⚙️ Advisor to various startups, including a software development agency (Incodeks) and a health navigation company (Juniper).

⚙️ Engineer in Residence at Future Communities VC, focused on tools to track climate solutions through the IRA (Inflation Redux Act).

Founding Member

Hampton is a dedicated group of digital-first founders, entrepreneurs, and CEOs of fast-growing startups who just get it – and make the crazy world of startup life a little easier to navigate.

EffortWise Coaching

Career Success for talented introverts.

• 80+ satisfied clients.
• 953% average return on investment.
• 5-star rating on LinkedIn and Google.

Career Coach

Arootah 

Helping talented professionals advance their careers.

HireClub

Helping folks get paid more and promoted faster.

Career / Executive Coach

Next Level Negotiation

Helping people get paid more without conflict.

Lead Negotiator

Prospect Hills Senior Center

I teach a class on smooth breathing, mindfulness, and other types of meditation to senior citizens. It is one of my great joys.

Brain Body Exercise Group Facilitator

Self-employed

I help students find solutions to their schoolwork problems.

Executive Functioning and ADHD coach for students

Private consultant

I teach math, science, and physical education to a family of 4 kids.

Homeschool Teacher

Institute of Play

Designing creative, game-based educational curricula.

Curriculum Developer

Park Slope Senior Citizens Center

I help senior citizens become more physically and mentally coordinated.

Brain Body Mastery Teacher

The Gateway School

Teaching advanced math and an enrichment class about digital math art (http://effortwise.com/math/).

Teacher

Salary Negotiation ◾ Interview Prep ◾ Let data negotiate your salary for you. Get a personalized Salary Data Report ◾ MS in Neuroscience & Education ◾ Certified in Positive Psychology ◾ #girldad

I was home schooled until 13 years old.

Quiet, introverted, and overly sensitive to others' discomfort.

I was scared to ask for things.
Waited for others to offer.
Waited and waited.

After a horrible job experience...

⚠️ Strangled by my own anxiety.
⚠️ Desperate to impress my bosses.
⚠️ "Stuck it out" until I got physically ill.

I realized I needed to grow as a person.

To ask for what I needed.
To persuade with empathy.
To negotiate without conflict.

I dove deep into understanding people:

▪︎ Neuroscience (got a masters in it)
▪︎ Positive psychology (a certification)
▪︎ Negotiation (books, courses, teaching).

Then I realized lots of people had difficulties like me.
And I became committed to helping people get paid what they're worth.

An early client got a $35k raise, while cutting back to a 4-day workweek.

I wrote down everything we did.
Conversations along the way.
The mistakes along the way.

I created a set of principles.
Called it "Empathic Influence & Negotiation."

Applied it to salary negotiations.
Applied it to job interviews.
Applied it to networking.

And then I found Mindfulness.
That added some next level juice.
I created the "Mindful Sprint" process.

And now I help talented introverts become Mindful Sprinters.

This kind of personal growth creates:

✓ Better job opportunities.
✓ Higher compensations.
✓ Stronger boundaries.

Without creating:

🚫 Confrontational situations.
🚫 Resentful relationships.
🚫 Suffocating stress.

We navigate workplace complexities:

▪︎ Being a team player, not a pushover.
▪︎ Asking for a raise collaboratively.
▪︎ Making your value fully visible.

With me, you're not getting an extroverted former CEO.
I won't insist that you have to "command the room."

You ARE getting a partner to help you:

▪︎ Shine a floodlight on your value.
▪︎ Stay authentically introverted.
▪︎ Meet you where you're at.

Expect to be empowered:

▪︎ Do things you've never done before.
▪︎ Learn the science of negotiation.
▪︎ Experience true mindfulness.

DM me with Qs.

Am I a real person or AI?
The answer might surprise you!

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The Battle

Ravi Kurani

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