Martovska bureau

A boutique consulting bureau focused on personal branding, reputation management, executive communications & employee advocacy. It all started as one girlie business, now I’m teaming up with other professionals, too.

Check my bio to know how can I help you or book an intro call straight away 😉

Founder, Executive Communications & Personal Branding Mentor

Reface

I've made a shift to part-time comms consulting. 
Why, you ask? Well, to free up space for more individual projects, consultancy work, and new clients. YAY!

Executive Communications Manager

I help Reface co-founders and C-level executives to build their personal brands and communicate in a better, more efficient way.

Yep, that's my 9-5.

CIVITTA

— Managing a team of 3 in-house communication specialists 
— Building the brand structure and internal communication policies for a group of companies
— Implementing system approach in local and international company’s marketing
— Initiating and leading the marketing processes rebuilding across 16 local offices
— Leading and managing international programs aimed at building SMEs' capacity under European
Commission and USAID supervision
— Providing communication advisory and support to dozens of company projects

Communications Team Lead

Seedstars

— Represent the Ukrainian startup scene at the Seedstars World Summit 
—  Sourcing and screening aimed to find the most promising seed-stage startups in Ukraine
 — Connect regional CEE team to key stakeholders in the Ukrainian startup ecosystem 
 — Form the local team of jury members, mentors, speakers, panelists
— Help to localize the global digital marketing campaign for the Ukrainian market
 — Coordinate the project team and volunteers
 — Work with community partners, event venues and suppliers
 — Providing mentorship to Ukrainian startups on communication strategies and pitching

Country Ambassador

Radar Tech

— Develop and implement project-based integrated communications strategies to raise brand awareness and the number of startups' applications
— Maintain budgets for digital, content marketing campaigns, events and special projects
— Manage the team of creative specialists (designers, content manager, video content manager, motion designer, ppc specialists, event coordinators) and contractors
— Broaden informational and community partners network
— Manage various type of events such as media launches, hackathons, workshops, lectures, fireside chats, idea garages, etc.
— Develop and maintain strong relationships with regional and national media
— Help startups to build effective communications strategies and improving their presentation skills
— Manage Strategic Board communications: drafting messages for distribution both in oral and spoken form
— Represent accelerator at international and Ukrainian tech conferences and summits (Slush, Seedstars Summit, GTI, Lviv IT Arena, iForum, etc.)

Senior Communications Manager

Ukrainian Israeli Innovation Summit

— Develop and manage UIIS program (discussion panels, keynote speeches, fireside chats, etc)
— Reaching out to, following up with and keeping track of potential speakers
— Ensuring that not only the speakers but also the content they present on stage are high level, inspiring and relevant
— Provide leadership and direction to the team of coordinators and volunteers (10+ people) to ensure that all elements of the on-stage content and speaker experience are executed
— Work closely with the marketing team to ensure that program and speakers are communicated to UIIS audience in an exciting and timely manner
— Build, manage and maintain strong partner relationships (work with 60+ partners during UIIS)
— Manage the speaker travel and hotel budget
— On-site: Stage and Speaker Lounge management, being the POC for Speakers when questions or last-minute changes arise
— Moderate Welcoming Reception for International guests

Project Lead

ВДНГ-TECh

VDNG-TECh – technology cluster, created to establish, develop and strengthen the ties between corporations & startups in order to achieve common benefits. The first pilot project of technology cluster is telecom accelerator VDNG-TECh supported by Kyivstar. It`s unique, adapted to market needs, 3-months educational program for telecom-startups, which give a chance to young entrepreneurs to launch their product in partnership with leading Ukrainian telecom-operator.

Responsibilities: communication strategy, brand management, internal communications and external media relations, partnership communications, digital marketing, SMM, event management.

PR & Communications Manager

Newsfront PR Agency

— Localize global communications strategies for several clients such as Kaspersky Lab, Ericsson, and Microsoft
— Organize various type of media campaigns (press launches, reports presentations, panel discussions, press conferences, special projects in local media)
— Manage several anticrisis campaigns for clients
— Involve in real-time media monitoring and prepare daily/weekly media reports for clients
— Create, update and maintain media & influencers lists
— Track placements and media coverage

Senior Account Executive

Hi there! I'm Kseniia 👋 
I help tech startup founders, VCs, and creative pros tell their stories bold and loud.
Essentially, I unlock and boost ppls inner storytellers (trust me, there's an incredible one inside you).


If you're startup/business founder, I can help you:
→  to build authority
→  to reach new audiences
→ to accomplish business goals
                 - attract more prospects
                 - hire better teammates
                 - become one of those top dogs in your niche.
→  to secure mentions in top media & speaking roles at major tech events (well, if your brand is already cool enough)
→  to launch your newsletter, podcast, or comms campaign
→  to achieve 100,000s of views and impressions on platforms like LinkedIn, Twitter, Instagram, and TikTok.

I've been a communication specialist for 10 years, so you'll get advice not from a ghostwriter, but from a gal who's been there, done that — with experience in international PR, speechwriting, coaching company spokespeople, and launching products (ghostwriting too, don't worry).

Folks with thousands of followers aren't better than you. 
They just chose to put in the work.

Ready to do the same (and OK investing time, money, or both)?
Book a 20-minute discovery call or a one-hour consultation with me. 

We can sort out where to start.

Kseniia Martovska

I’m excited to announce I’m the Chief Fangirl at tl;dv - AI Meeting Assistant (not a CEO tho, okayyy).

I’ve been obsessed with their tiktok/insta skits. 
They’re funny. I’m terminally online. I choose tools that match my freak, ok???

But last week they completely hijacked my linkedin feed.
tl;dv “promoted” every single employee to CEO.
50+ people updated their titles on the same day.

What looked like corporate drama was exactly the kind of unhinged, quirky chaos this platform craves. Cosplay-corporate energy at its finest. Chef's kiss.

Nobody knew who the real CEO was, which of course boosted it even more.

And yeah, linkedin hands out free reach for job changes.
So giving the whole team fake/stupid titles is the viral mechanic I’m only sad i didn’t come up with first.

Renée Shaw Ian Evans Raphael Allstadt and whoever pitched and approved this idea, that’s legendary, you won linkedin, thanks

I do personal branding for startup founders

Lovable is hiring an Internal Comms Manager.
Why should you care? ‘Cause AI-native companies are making Internal Comms cool.

See for yourself:
- it’s their first comms hire since bringing in their first-ever Head of Comms
- flat team under 100 people (but those 100 are elite)
- ML researchers at that level cost Ronaldo-money, so communicating with them properly is just logical
- internal comms = the way to not waste millions on talent

Lovable’s scaling like crazy (200M ARR in a year!!), so the hire makes perfect sense.
They’re not alone. I’ve seen similar roles at OpenAI, Anthropic, so that whole league is already treating internal comms like an asset, not a “nice-to-have”.

Groundbreaking innit 🤭 

You thought that internal comms girlie was just posting silly Slack updates, turns out she’s holding a strategically important role, and everything might fall apart without her.

Glad AI-native high-growth companies get it.

Kudos to Senka Hadzimuratovic. That's a truly lovable move.

Margo Laz

Content & Community, Product Marketing, Consultant

Kudos Narratives

Our services:
 • Social Media Management (Company Accounts) - by monthly subscription 
 • Executive Thought Leadership (C-Level Profiles) - by monthly subscription 

Add-ons:
 • Online Webinars
 • B2B Influencer Marketing

Owner | LinkedIn & B2B Influencer Marketing Strategist

EMERGE

EMERGE is a global tech conference about emerging technologies and building & growing tech products on a global scale. Kicked off in Minsk, Belarus, an underdog on the global tech scene, EMERGE has grown to 6300+ attendees from all 102 countries in 2021 (transformed into a fully virtual experience). In 2022, we are coming back as a hybrid event.

- Creating conference visitor experience for the worldwide tech community (offline and virtual),
- Designing agenda in line with key conference messages and values (90+ speakers from 36 countries),
- Leading creation of unique visual identity, brand guidelines, and direct-to-customer experiences,
- Managing web development and UX implementation, guiding social media and email communications,
- Taking ownership of the commercial side of the business (sponsorships, sales, accounting, new business development)

Co-founder, Non-Executive Advisory Board

Rask AI

- Working on a multi-brand communications strategy.
- Contributing to community-driven product growth by working with partnerships and influencer marketing.
- Building an SEO-focused content marketing function.
- Launching company websites and social media platforms interconnected together in a coherent customer journey

Go-To-Market Lead, Consultant

UNIT9

- Worked on creating a framing story (use cases) for innovation technology developed within Unit9 innovation department
- Developed personas and user journey maps 
- Sketched potential user scenarios

Experience Design Strategist

British Council

- Conducted research on  «Creative town Svetlogorsk» project (mapping of creative industries in the local region), 
- Organised a conference, Create IT!,  exploring the intersection of technologies and creativity,
- Launched a Creative Enterprise programme in Belarus, which fostered the development of the creative businesses in the country (25 creative entrepreneurs participated in the programme).

Creative Economy Project Lead

Loft Project Balki

- Founded and developed one of the first creative spaces in Minsk, with over 300 events taking place in 2.5 years,
- Organised two architecture summer schools (the first one with urban intervention near Balki, and the second one with an art object in the natural landscape),
- Launched new business directions (Balki Travel - tours for creatives, Typography Design workshops, etc.).

Founder

British American Tobacco

Made comprehensive social research on people aged 18 - 29 living in Minsk.

Special Project Lead

Hey, I’m Margo 🙌

Founder of Kudos Narratives, we help B2B Tech companies grow their social community on LinkedIn and beyond 🚀 

Starting in my bachelor's days:

• Launched an eCommerce design store together with my partner while still being students
• Kickstarted a coworking & events space which hosted 300+events under its roof
• Created tech conferences like EMERGE, backed by giants like Microsoft, AWS and Google.
• Earned an MA in London, diving deep into Storytelling and Experience Design.
• Consulted hyper-growth SaaS startups, laying the groundwork for influencer partnerships and content marketing functions.
• Partnered with the British Council, boosting creative entrepreneurship in my home country.

In my journey, I've connected 50,000+ individuals across tech and creative sectors.

🦄 And yes, I've been on the TedX stage and spotlighted in Forbes, and Sifted (backed by Financial Times).

Owner | B2B Social Media & Community Building Strategist

How can you run an event without B2B influencers these days?

Especially if we’re talking about the important stuff like the AppsFlyer Fall Release yesterday!
The energy felt like one of those GPT launch days when the whole industry stops to watch what drops next.

Same vibe.
Everyone tuned in.
Everyone curious about what will shift in their workflow tomorrow.

Massive thanks to the AppsFlyer team for the chance to work together and bring a selected group of top LinkedIn creators to the event 🔥 kudos to Sam Dey Ashleen Narula Melanya Laz Katie Street & to everyone who supported us online Alexander Chekan Tom Boston & more!  

P.S. Founder-mum reality: you attend events with the whole family in tow. Sometimes literally the whole crew (lol Dennis Lazard 😘)Thank you, Shahar David-Hazan, for being such a baby-friendly organiser. It means the world.

B2B deserves cool influencers, too 🦄 | Founder @ Kudos Narratives

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Why would an AI startup do a pop-up in a place that sells niche print magazines?

Yesterday I got to visit a cozy preview of the Claude pop-up inside London’s Airmail store - and weirdly, the combo makes perfect sense.

Airmail treats magazines as art objects.
Claude treats thinking the same way.

Both believe that in a noisy information world, people deserve tools - and stories - that make them feel grounded, not overwhelmed.

Print isn’t dead. Bad print is dead.
Same with AI.
It’s just a tool. The question is: how AI can help us create deep meaningful stories people can engage with?

If you’re curious, go check out the Claude pop-up at Airmail while it’s still running!!

P.S. And honestly - it felt good to see my old folks and meet new people too! Lauren Ingram Charlie Hills ⚡️Harvey Lee ⚡️ Tara Knight 🧩 Lexie Barnhorn ✨ The kind of crowd that always leaves you with better ideas than you arrived with.

London is a bit late with the US book delivery, BUT… massive congrats to Brianna Doe on releasing The Unapologetic Professional!!

I guess everyone has had that moment when you walk into a room and feel different.

In those situations you face a choice.
You can shape-shift to fit the environment or stay who you are and risk standing out and a feeling that you don’t belong.

As much as it sounds, not a poetic choice. Just hard.

I didn’t fit into creative circles. Too money-oriented.
Didn’t fit into my economics circles. Too creative.

Despite working with tech companies and founders for almost a decade, I still feel not techy enough. (I guess chapter one about imposter syndrome will do me good :)

I am a woman, a first-generation immigrant, a first-generation founder, and a first-time mum. And at the same time, I am simply Margo. An entrepreneur building a company like everyone else.

What I learned: you can’t build a meaningful career if you edit yourself to please the room.
Not in marketing. Not in leadership. Not anywhere.

The strongest professionals I’ve worked with – from global brands to early-stage founders – have one thing in common. They stay rooted in who they are. It becomes their brand. Their advantage. Their clarity.

This book is a reminder that showing up as yourself is not a risk. It’s a strategy.

Can’t wait to read it.

Brand managers constantly running out of fresh content assets.

Most brand teams are under pressure to deliver more content:

👉 Campaign launches need visuals. 👉 Sales decks need fresh stories. 👉 Social media cries out for posts that don’t look corporate.

The truth is: most brand departments are not built to create content at scale.

But you know who are? Creators. 
They live and breathe content. And the best part? Their work doesn’t just stop at one LinkedIn post – it can be reused across decks, ads, blogs, newsletters… you name it.
 So when choosing a creator, think about the content format they are killers at. 
Carousel perform really great on LinkedIn. They built on storytelling, drive engagement and literally suck reader into the narrative when done right.   These are my Top 5 creators with killer carousels I’d immediately tap:
1. Joe Burns  
2. Alex M H Smith  
3. Ana Andjelic  
4. Matt Gray  
5. Nick Broekema  

Let me know in the comments which B2B influencer list you want next 👇👇👇

—————

👋Hey, I’m Margo—a London-based creative entrepreneur running a LinkedIn influencer agency Kudos Narratives, generational mushroom hunter and brutalist architecture fan.

taplio

The Battle

Kseniia Martovska

Margo Laz

Followers

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Performance ScoreKseniia Martovska's LinkedIn Performance

Performance ScoreMargo Laz's LinkedIn Performance

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taplio

The Battle

Kseniia Martovska

Margo Laz

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kseniia Martovska's LinkedIn Performance

Performance ScoreMargo Laz's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKseniia Martovska's LinkedIn Performance