It's embarrassing to say... but I postponed publishing my first social media post for 7 years 🥲

(if you’ve been overthinking posting online – or felt like “I’m good at my work, but I don’t know how to show it” – keep reading.)

So yeah... Seven. Frigging. Years.

Not because I had nothing to say.
Not because I wasn’t good at what I did.

But because I was afraid of:

• Being judged
• Sounding stupid
• “Not being ready yet”
• Posting the wrong thing
• Being visible before I felt confident

But eventually, I realized something:

Staying invisible was costing me more than being imperfect ever could.

Opportunities. Clients. Confidence. Momentum.

I knew I was meant for more than my 9-5 could offer me, so I started posting anyway – awkwardly, imperfectly, learning as I went.

Now, 2.5 years later, I have:

✔ Published 200+ posts on social media
✔ Gained 5,000+ followers across LinkedIn, Instagram, and YouTube
✔ Reached 1.16 Million views

...and today, I help experts and service-based specialists do what I struggled with for years:

👉 Turn their knowledge into a clear, visible, trusted online presence
👉 Speak confidently on camera (even if they hate filming)
👉 Write content that sounds like them, not AI-generated fluff
👉 Create posts, carousels & videos that build trust, not just likes

No influencer tactics.
No fake engagement pods.
No “let's-post-for-30-days-and-then-never-again" challenges.

So if you're interested in my approach, keep reading.

WHO I'M WORKING WITH

I work with people who are:

• Great at what they do 
• Early in sharing their expertise publicly
• Thinking about starting a side hustle / growing their own service

Like entrepreneurs, health professionals, consultants, photographers, developers, creatives, educators, marketers, beauty & wellness specialists, personal trainers, accountants – you name it.

So far, I’ve helped 370+ professionals and teams get seen, trusted, and taken seriously online – through live cohorts, 1:1 consulting, and corporate LinkedIn workshops.

HOW YOU CAN WORK WITH ME

👉 The "Just Post It!" Academy
↳ A 5-week, hands-on LIVE online course where you publish real content, build confidence on camera, and finally show up online – consistently. (link in Featured section)
👉 LinkedIn & visibility workshops for teams (online or in-person)
👉 1:1 consulting (limited availability)

So... if this resonated, send me a message and tell me:

• what you do
• where you feel stuck
• what you want people to know you for

I’ll point you in the right direction.

P.S. When in doubt, just post it ;)

– Kristo

Kristo Olli

What's your favorite? And what would you add to this list? 😄

And hey – if this post gets enough traction, maybe LinkedIn will actually add a few new reactions!

So, let them know by using your current (or new) favorite reaction 🙌

---

P.S. This carousel was made with love (and a little humor) and wasn’t meant to hurt anybody (nor is this an official proposal). You do you on this platform ✌🏼

Helped 370+ professionals get seen & trusted on social media → Will you be next? | LinkedIn & social media marketing courses for personal brands and companies | Join “Just Post It!” Academy waitlist ↓

Proposal to update the LinkedIn reactions bar

If you've struggled with being consistent on LinkedIn, it's not because:

- You lack time
- You lack skills
- You lack post ideas
- You lack knowledge

It's because you haven't figured out a strong enough "why" and "minimal ROI" for yourself.

But how to find your minimal ROI and "why"?

Watch this video to get a quick motivation boost and learn how to stay consistent on social media ✊🏼

Watch this if you're afraid to post on LinkedIn, Instagram, or any other social media platform...

But want to get started in 2026.

I hope this mindset shift gives you the necessary nudge to get going ;)

Have a successful New Year!

P.S. And if you need any help with becoming more visible on social media and more confident on camera this year, reach out!

Dear LinkedIn user,

Before you do anything on LinkedIn – posting, commenting, applying for jobs, sending DMs – please make sure your profile is actually doing its job.

And no, that doesn’t mean “having something filled in every section.”

It means:

1️⃣ You’re clear on WHY you’re on LinkedIn
(new job, more clients, visibility, opportunities)
2️⃣ You know WHO your profile is meant to speak to
3️⃣ You’ve taken 1–2 focused hours to turn your profile into a digital business card, not an outdated online CV

Most people never take more than 15 minutes to polish their profile... and then they wonder why LinkedIn “doesn’t work.”

If you need help getting started, I put together a quick masterclass / PDF below to give you clarity on what actually works and what doesn’t.

And check the pinned comment 📌 for a small gift :)

Save this post and audit your profile later.

Sincerely,
Kristo

LinkedIn Profile Do's and Don'ts by Kristo Olli

Message to my younger self 👆🏼👇🏼

I postponed publishing my first LinkedIn post for 7 years because of doubts/fears/excuses like:

- what others think of me
- I'm too young to even share my ideas
- I don't have the necessary gear to film videos
- there are far more more experienced people than me
- etc, etc, etc...

Fast-forward today, I've published over 250 posts across social media, and I help others do the same.

The only regret tho? Not starting sooner.

I hope this message finds you at the right time and gives you the necessary nudge to get going.

Just post it!!

- Kristo

The biggest fear people have with posting on social media (LinkedIn included) isn’t:

- Being judged
- Lack of ideas
- Lack of time

It’s actually: “What if I put in all this time and effort… and it doesn’t work out?”

I know it because that fear kept me stuck for years.

The good news is that there *is* a way to think about this that makes showing up easier – but it’s not what most people expect.

I explain it in the video 👇

And after watching, let me know if you’ve figured it out for yourself or not!

👋 Hi! I'm Stina, a self-employed marketing specialist. 

My aim is to help people like YOU craft stories and visuals that stand out and get results on social media.

Here’s what I can help you with:

▪️ Social Media Marketing & Management
Armed by eye-catching visuals and scroll-stopping copy, I help you shine on LinkedIn and Facebook.
▪️ Copywriting
I deliver compelling, clear writing in both Estonian and English: social media, blog posts and website copy.
▪️ Website & Newsletter Administration
Keeping your digital presence running smoothly and looking sharp.

I've been trusted by:
💡 Coaches, mentors, leadership experts, and tech companies, including Estonian Chamber of Mentors, Trinidad Wiseman, Ankurturundus, Change Partners.
💡 My work for clients has increased visibility and engagement - some of my clients' posts have reached over 30'000 impressions and earned over 300 likes. I helped quadruple a client's LinkedIn followers in just one year. 

What clients are saying:
🌟 "Working with Stina felt like having the support of a Takumi master—ultimate dedication, precision, and expertise." — Gunnar Toomemets, Estonian Chamber of Mentors
🌟 "Stina made the article easy to read and engaging. She captured the essence beautifully and made insights into impactful posts. Hats off!" — Maarika Lember, Change Partners

Ready to level up your social media game or online presence? 
Let’s connect!

Stina Tromp

𝐇𝐨𝐰 𝐭𝐨 𝐬𝐭𝐚𝐧𝐝 𝐨𝐮𝐭 𝐨𝐧 𝐋𝐢𝐧𝐤𝐞𝐝𝐢𝐧 𝐢𝐧 𝟐𝟎𝟐6? 
I know it's hard to say, therefore I'll 𝐒𝐈𝐍𝐆 it 😊.
LinkedIn Rock it is!
__________
Here’s the cheat sheet for rocking LinkedIn:
 
🎶 Start your posts with a strong opening, a 𝐡𝐨𝐨𝐤. 
For example, a surprising fact, quote, an eye-catching visual, etc.
 
🎶 Share 𝐲𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬 and experiences. 
People are drawn to authentic content.

🎶 End your post with a Call-to-Action or Call-to-Engagement. 
If you want people to follow a link, or connect with you - say it. 
 
🎶 Engagement is key—with 𝐜𝐨𝐦𝐦𝐞𝐧𝐭𝐬 you build relationships. 

🎶 Don't forget to have 𝐟𝐮𝐧! There are far worse things than LinkedIn. 😄 

Wishing us all an inspiring New Year! ✨

Miks mõned kasvatavad kiiresti nähtavust, teised postitavad aastaid midagi, aga tulemusi ei ole? Kust tuleb vahe sisse? Vastus on tihtipeale persoonibrändis – mitte logodes ja värvides, vaid selles, kas inimesel tekib sinuga side ja usaldus.
 
 🔸 Tule tasuta kohtumisele „Mis on persoonibränd ja kuidas see aitab sul sotsiaalmeedias silma paista?” 🔸
 
𝐊𝐮̈𝐥𝐚𝐬 𝐨𝐧 𝐭𝐮𝐫𝐮𝐧𝐝𝐮𝐬𝐩𝐚𝐫𝐭𝐧𝐞𝐫 𝐒𝐭𝐢𝐧𝐚 𝐓𝐫𝐨𝐦𝐩, 𝐤𝐞𝐬 𝐫𝐚̈𝐚̈𝐠𝐢𝐛:
 • miks persoonibränd on oluline ja kuidas see aitab ettevõtjal ja vabakutselisel silma paista;
 • mida teha, kui tahaksid nähtavust kasvatada, aga ei tea kust alustada;
 • milline sisu LinkedInis ja Facebookis töötab;
 • kuidas saada postitused paremini levima;
 • kuidas säilitada ehedus AI-ajastul, kus kopeerimist ja ühesugust sisu on palju.
 
𝐊𝐞𝐥𝐥𝐞𝐥𝐞: ettevõtjale, vabakutselisele, koolitajale või mentorile, kes tahab, et tema sisu oleks mõjuvam ja aitaks paremini silma paista.
 
𝐄𝐬𝐢𝐧𝐞𝐣𝐚𝐝: külaline turunduspartner Stina Tromp ja saatejuht copywriter Laura Hallaste
 
𝐒𝐭𝐢𝐧𝐚 𝐓𝐫𝐨𝐦𝐩 on koolitajate, coachide ja mentorite turundus- ja sotsiaalmeediapartner. Ta koostab strateegiaid, disainib visuaale ning kirjutab-toimetab tekste.
 
Stina aitab klientidel kastist välja mõelda ja oma lood esile tuua — seni on tal õnnestunud kõigi klientide postituste levikut mitmekordistada ning jälgijaskonda kasvatada. 
 
Ka Stina enda esimesed kliendid tulid sotsiaalmeediast ning ta usub, et persoonibränd aitab olla tööandjast sõltumatum, leida uusi koostöövõimalusi ja kliente.
 
Vestlussarja kestus orienteeruvalt 1 tund.
 
 📅 20. jaanuar kell 11.00 Facebooki grupis Sisuloome ABC
 Vaata otseülekannet Facebooki Sisuloome ABC grupis (eelnevalt ka liitu grupiga, kui sa pole veel liige). 
 
Kohtumiseni!

taplio

The Battle

Kristo Olli

Stina Tromp

Followers

Posts

Engagements

Likes

Performance ScoreKristo Olli's LinkedIn Performance

Performance ScoreStina Tromp's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Kristo Olli

Stina Tromp

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kristo Olli's LinkedIn Performance

Performance ScoreStina Tromp's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKristo Olli's LinkedIn Performance