Tallinna Majanduskool / Tallinn School of Economics

Copywriting Lecturer

Creating landing pages, Facebook ads, video content, email marketing, etc., for companies in Estonia and around the world, like:

→ Bondora
→ Welement
→ Edu Akadeemia
→ Better You Academy
→ Health Travel Guide
→ Sharewell
→ Wizardia
→ And more...

Freelance Copywriter

SalonLife

5+ years as a sales manager, copywriter, content creator, and trainer at the most popular salon software in Estonia, SalonLife.

→ B2B SaaS sales
→ Recruiting & managing remote sales team
→ Copywriting (emails, FB ads, landing pages, video scripts, eBooks, etc.)
→ Video content/tutorials
→ Marketing strategies
→ Public speaking
→ Cold calling
→ CRM

Sales Manager & Content Creator

Wizardia

Wizardia is a Play-to-Earn NFT game, and my tasks as a senior copywriter included:

→ Blog posts
→ Video content
→ Email marketing
→ Marketing strategies
→ Community management

Senior Copywriter

Dan Lok™ University

High-Income Copywriter Circle™ Copywriter

Hobbykarting OÜ

→ Calls and emails
→ Customer service
→ Social media content
→ Partnerships management
→ Sales and marketing strategy

Sales And Marketing Specialist

You're here for business, so let's get to the chase.

There are 3 ways I can help you:

1. LinkedIn workshops for companies and 1:1 consultations.
2. Copywriting and content creation for your business.
3. Public speaking 1:1 consultations.

All of them are vital to being more visible, standing out from competitors, and achieving your professional goals.

How to get in touch with me?

1. Go to the top of my profile.
2. Click on the "Connect" or "Message" button.
3. Write a few lines about what you need help with.
4. Let's get to work!

Eager to chat and explore how I can help elevate your game :)

Talk soon!

Kristo

Kristo Olli

Sooo… I met the Avengers of LinkedIn and content creation 👀

(Watch the video and comment how many you recognize)

A couple of weeks ago at DMM Conference in Zagreb, Croatia… it all went down. Luckily, there was no need to save the whole world – just the business world.

But to be fair, I really struggled to post about it 😅

• I wanted to give proper credit to each person
• It felt impossible to capture the energy in just one post
• I didn’t want to reduce it to a cliché “I'm beyond excited and honored...” kind of update

And honestly… how do you sum up meeting people you’ve looked up to for so long?

So instead of overthinking, I made a little recap video from my POV (sound on!)

And don’t worry – I'll still share more behind-the-scenes content and learnings in the next posts, like:

• Which conversations sparked 10+ new content ideas
• What surprised me most about meeting them in person
• Why and how days like these fuel my own content journey
• And how even “big names” are just real, relatable humans

But for now, here’s the video – enjoy! 👇

P.S. Huge shoutout to DMM (Digital Marketing Masterclass), Davor Bomeštar, and George Ilic for putting together such a strong line-up 👏

P.P.S. Have you met any of them in person?

Helped 350+ people get seen & trusted on LinkedIn (and beyond) → Will you be next? | LinkedIn & social media marketing workshops for personal brands and companies | Build an impactful online presence with me ↓

If you’re 25–34 years old, this post is for you 👇

(And if you're not… keep scrolling)

According to recent industry data, 47% of LinkedIn users are in this exact 25–34 age group.

...which means almost half the platform (of its 1.2 BILLION users) is competing for the same opportunities as you 😵‍💫

So the question is:

How do you stand out if you'd like to get noticed by potential employers and clients and receive more opportunities?

Here’s what I’d focus on if I only had 2 hours a week for LinkedIn👇

✅ Show up in the comments
20–30 minutes a few times a week, adding actual value to relevant posts. This builds visibility faster than most people think.

✅ Publish once a week
One thoughtful, useful post is better than zero. Quality > quantity.

✅ Refine your profile
Make sure it’s crystal clear who you help, how you help them, and why they should care.

✅ Connect with intent
Don’t just collect contacts – build relationships with people in your field.

You don’t need to spend 2 hours a day on LinkedIn. But if you spend 2 hours a week doing the right things, you’ll already be ahead of 90% of that 47%.

📸 Here's me with an "anonymous 34-year-old" who's most likely not active on LinkedIn either (IYKYK 😉)

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👋 Hey, I’m Kristo — LinkedIn & social media strategist. Follow me (or reach out) if you want to be seen, trusted, and chosen on LinkedIn (and beyond).

Kristo Olli with Giannis Antentokounmpo in Greece

Mind-blowing LinkedIn fact that (apparently) 90% of people don't know:

→ You can do more than just scroll and update your profile on LinkedIn 🤯

The little-known features include:

- Saving a post you like and find valuable for later
- Commenting with your take or supporting the author
- Liking a post to show that you liked it (crazy, right? 😮)
- Sharing the post with someone who might find it useful
- Reposting it so more people can see it (and benefit from it)

90% of people only scroll and lurk, so if you want to be more visible and join the top 10% on this platform, now you know what to do!

P.S. Sooo... are you gonna just read this post or maybe give that “like” or "save" button a test-drive? 🤓

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👋 Hey, I’m Kristo — LinkedIn & social media strategist. Follow me (or reach out) if you want to be seen, trusted, and chosen on LinkedIn (and beyond).

How to support your people on LinkedIn by Kristo Olli – what reactions and engagement help to get more reach and impressions

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