It's embarrassing to say... but I postponed publishing my first social media post for 7 years 🥲

(if you’ve been overthinking posting online – or felt like “I’m good at my work, but I don’t know how to show it” – keep reading.)

So yeah... Seven. Frigging. Years.

Not because I had nothing to say.
Not because I wasn’t good at what I did.

But because I was afraid of:

• Being judged
• Sounding stupid
• “Not being ready yet”
• Posting the wrong thing
• Being visible before I felt confident

But eventually, I realized something:

Staying invisible was costing me more than being imperfect ever could.

Opportunities. Clients. Confidence. Momentum.

I knew I was meant for more than my 9-5 could offer me, so I started posting anyway – awkwardly, imperfectly, learning as I went.

Now, 2.5 years later, I have:

✔ Published 200+ posts on social media
✔ Gained 5,000+ followers across LinkedIn, Instagram, and YouTube
✔ Reached 1.16 Million views

...and today, I help experts and service-based specialists do what I struggled with for years:

👉 Turn their knowledge into a clear, visible, trusted online presence
👉 Speak confidently on camera (even if they hate filming)
👉 Write content that sounds like them, not AI-generated fluff
👉 Create posts, carousels & videos that build trust, not just likes

No influencer tactics.
No fake engagement pods.
No “let's-post-for-30-days-and-then-never-again" challenges.

So if you're interested in my approach, keep reading.

WHO I'M WORKING WITH

I work with people who are:

• Great at what they do 
• Early in sharing their expertise publicly
• Thinking about starting a side hustle / growing their own service

Like entrepreneurs, health professionals, consultants, photographers, developers, creatives, educators, marketers, beauty & wellness specialists, personal trainers, accountants – you name it.

So far, I’ve helped 370+ professionals and teams get seen, trusted, and taken seriously online – through live cohorts, 1:1 consulting, and corporate LinkedIn workshops.

HOW YOU CAN WORK WITH ME

👉 The "Just Post It!" Academy
↳ A 5-week, hands-on LIVE online course where you publish real content, build confidence on camera, and finally show up online – consistently. (link in Featured section)
👉 LinkedIn & visibility workshops for teams (online or in-person)
👉 1:1 consulting (limited availability)

So... if this resonated, send me a message and tell me:

• what you do
• where you feel stuck
• what you want people to know you for

I’ll point you in the right direction.

P.S. When in doubt, just post it ;)

– Kristo

Kristo Olli

I've used LinkedIn Premium for 500+ days and paid over $1,000 for it... but for 95% of people, I would not recommend it.

(I hope LinkedIn won't ban me for that take 😅)

You see... out of everything Premium offers, I've used exactly 1 feature consistently.

Just one 🫠

And I kept a detailed log of what actually changed. Profile views. Reach. Opportunities.

And honestly, the results surprised me, because it's quite different from what LinkedIn's marketing suggests.

In my latest YouTube video, I break down:

- What Premium Business actually gives you
- Who should buy it (and who shouldn't)
- The only feature I used

Honest. No fluff. Just 500 days of actual experience.

Link's here 👉🏼 https://lnkd.in/dDq_BEjr 

P.S. Have you used LinkedIn Premium? Are you happy with it?

Helped 400+ professionals get seen & trusted on social media → Will you be next? | LinkedIn & social media marketing courses for personal brands and companies | Read my “Just Post It!” newsletter ↓

LinkedIn Premium review – is LinkedIn Premium worth it? by Kristo Olli

I've gone all-in with written content on LinkedIn for the last 2.5 years, publishing 200+ posts and growing my follower base to over 5,300 followers.

In 2026, I'm challenging myself to do the same with video content.

I've been quietly posting on YouTube... And now I'm inviting you to subscribe.

(Link: https://lnkd.in/duT46g_T )

LinkedIn is great for quick insights. But some topics deserve more depth.

On YouTube, I'm talking about stuff that lights me up the most:

• Speaking on camera without sounding robotic
• How to become the go-to expert in your niche
• Content creation (video and text) tips and insights
• How to start posting on social media to boost your career/business

Think of it as the extended cut of what I share here.

No fluff. No clickbait thumbnails. Just honest breakdowns of what actually works when you're building your presence on social media.

And if you're wondering... No, I'm not neglecting LinkedIn.

I'm just finding other mediums to share my passions and creativity – to fill my cup and become a better creator and coach.

You can subscribe here: https://lnkd.in/duT46g_T 

Thanks! :)
Kristo

Your camera roll has 8,470 vacation photos.

But how many from building your career? Probably zero.

And this is a HUGE missed opportunity.

Think about the moments you've never captured:

- The first time you pitched your idea to someone
- The messy desk at midnight before a big deadline
- The shaky voice before your first presentation
- The moment you almost gave up but didn't

Those moments feel too small to document... But they're actually the most powerful content you'll ever create.

Not because they're polished. Because they're true.

Behind-the-scenes content does 3 things nothing else can:

1️⃣ Shows you've actually done the work, not just talked about it
2️⃣ Reminds you how far you've come on hard days
3️⃣ Builds real trust with people who see themselves in your story

So what's stopping you?

Your $1,000 phone is in your pocket right now... and you're probably using it for everything except the stuff that actually matters.

Start capturing the real moments.

The messy ones. The proud ones. The scary ones.

Future you will be grateful + Your audience will connect deeper.

P.S. What's one moment from your journey you wish you had documented?

P.P.S. Here's me right after publishing my 1st LinkedIn post in October 2023, wearing the Hormozi cap for extra "let's-freaking-do-it" encouragement boost 😅

Kristo Olli wearing Alex Hormozi's Acquisition.com cap and publishing his first LinkedIn post.

You're sharing the wrong thing on LinkedIn 😬

Not bad content – just the wrong stage of it.

Your work = the polished final product
You working = the messy, real process

And guess what people actually connect with?

The process. Every single time.

Here's why this matters:

→ Finished work feels distant and untouchable
→ The process feels human and relatable
→ People don't just want to see what you made
→ They want to see how you think

What this looks like in practice:

❌ Consultant: Don't just post the final client presentation
✅ Consultant: Post your messy whiteboard framework you're sketching out

❌ HR Manager: Don't just share the polished job description
✅ HR Manager: Share the tough interview question you're testing right now

❌ Marketing Specialist: Don't just announce campaign wins
✅ Marketing Specialist: Share the A/B test that just failed and what you learned

The irony?

Most of us wait until everything is perfect before we post... But perfection is exactly what makes people scroll past.

Your unfinished work, your process, your thinking out loud – that's what stops the scroll.

That's what builds trust.

You don't need another polished case study.
You need to show up as a real person doing real work.

Start sharing the journey, not just the destination.

P.S. What's one thing you're working on right now that you could share today?

Remote work / home office gif by Kristo Olli – Content creation and personal branding coach. "Don't only share your work – Share you working."

Most experts don’t need more knowledge → They need to express it better.

Vote below so I can create content that helps you get seen and attract more opportunities in your life and career 👇

And if there's anything else you'd like to master this year, share in the comments – let's see what I can do ;)

If you could master one skill in 2026 that would make people see your expertise… what would it be?

Woola

•  Prospecting and qualifying potential customers
•  Presenting the company to potential prospects and building long-term relationships with them
• Identifying prospect's needs and suggest appropriate products/services through direct telephone, emails and LinkedIn
• Qualifying leads from marketing campaigns as sales opportunities
•  Developing sales strategies to draw in potential buyers or to solicit new potential
customers.
• Researching and implementing other sales channels, such as trade fairs
•  Collaborating with sales development representatives on strategies for key accounts
•  Reporting to the Management on sales results

Sales Manager

Maailmanaer OÜ

Photographer

Katana Cloud Inventory

• Took ownership of the product feedback loop between customer-facing teams (support, onboarding, success, sales, partnerships) and product teams
• Assisted product teams in analyzing the product insights gathered by customer-facing teams, making sure the relevant data and insights are available to make decisions for the product roadmap
• Tracked whether the process for recording product feedback is followed by customer-facing teams
• Found ways to continuously improve the product feedback loop

Voice of the Customer

• Offered workflow suggestions to enable customers to better use Katana as well as investigate new solutions with respect to apps that help our customers expand and succeed in their business.
• Worked in a cross-functional way with other teams (product, marketing, & engineering) to continuously contribute to the feedback loop that improves Katana’s product on a whole.
• Identified technical issues that were reported to product teams and engineering and saw through to their resolution for customers.
• Logged feature requests in both user votes as well as user context to provide suggestions on product improvements and user experience.
• Contributed to and improved the overall internal support workflows within the Customer Experience team by working closely with Sales, Onboarding, Partnerships, and Customer Success.

Tech Stack: 
• Intercom 
• JIRA 
• HubSpot 
• Confluence
• Klaus
• FullStory
• Guru

Customer Experience Consultant

Outfunnel

• Provided product support service to customers through chat, email, webinars and virtual meetings
• Developed and maintain strong relationships with customers to increase loyalty and retention
• Understood the business challenges of the customers, found gaps in their workflows and recommended ways to get most value out of using Outfunnel
• Provided customer training and education on company product, service and sales & marketing trends
• Operated and improved customer success stack and documentation to ensure we have the right tools in place to operate efficiently
• Documented and updated customer success activities into systems in an accurate and timely manner
• Collaborated with marketing and product functions to ensure optimal onboarding and retention of customers.

Customer Success Manager

Guardtime

• Organised and coordinating company events.
• Managed travel plans and logistics for international activities.
• Maintained stock control of office supplies and processing purchase orders.
• Greeted guests and efficiently managing inbound calls.
• Facilitated the onboarding process for new employees.
• Contributed to marketing efforts by writing and posting company updates.

Executive Assistant to Chief Operations Officer

Marlin Fine Foods

• Leaded sales efforts to establish and expand the company's presence within cafés, restaurants, and hotels throughout metropolitan Sydney and regional New South Wales.
• Formulated and executed business strategies to drive growth, enhance market penetration, and foster long-term sustainability.
• Managed financial aspects, including budgeting, forecasting, and financial analysis, to ensure the company's financial health and profitability.

Business Operations Manager

Redeem Nordics

Senior Sales Executive 

• Managed outbound and inbound sales for an international B2B company.
• Employed a consultative and solution-oriented sales approach to understand clients' specific needs, challenges
• Successfully initiated and nurtured relationships with international businesses
•  Managed existing client portfolios, consistently ensuring their satisfaction and loyalty through effective communication and personalized service
• Collaborated closely with clients to understand their evolving requirements and provided tailored solutions to them

Sales Executive

• Organised and coordinated company events.
• Managed travel plans and logistics for international activities.
• Maintained stock control of office supplies and processed purchase orders.
• Greeted guests and efficiently managed inbound calls.
• Facilitated the onboarding process for new employees.
• Contributed to marketing efforts by writing and posting company updates.
• Managed travel plans and logistics for international activities.

Office Manager

Customer experience professional with eight years of experience in support, sales, success, and onboarding. Used to working in high-paced environments, as I've worked in startups for the last couple of years. I take work seriously but not too seriously cause there's always room for dad jokes.🥸

taplio

The Battle

Kristo Olli

Maarja Mägi

Followers

Posts

Engagements

Likes

Performance ScoreKristo Olli's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Kristo Olli

Maarja Mägi

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kristo Olli's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKristo Olli's LinkedIn Performance