It's embarrassing to say... but I postponed publishing my first social media post for 7 years 🥲

(if you’ve been overthinking posting online – or felt like “I’m good at my work, but I don’t know how to show it” – keep reading.)

So yeah... Seven. Frigging. Years.

Not because I had nothing to say.
Not because I wasn’t good at what I did.

But because I was afraid of:

• Being judged
• Sounding stupid
• “Not being ready yet”
• Posting the wrong thing
• Being visible before I felt confident

But eventually, I realized something:

Staying invisible was costing me more than being imperfect ever could.

Opportunities. Clients. Confidence. Momentum.

I knew I was meant for more than my 9-5 could offer me, so I started posting anyway – awkwardly, imperfectly, learning as I went.

Now, 2.5 years later, I have:

✔ Published 200+ posts on social media
✔ Gained 5,000+ followers across LinkedIn, Instagram, and YouTube
✔ Reached 1.16 Million views

...and today, I help experts and service-based specialists do what I struggled with for years:

👉 Turn their knowledge into a clear, visible, trusted online presence
👉 Speak confidently on camera (even if they hate filming)
👉 Write content that sounds like them, not AI-generated fluff
👉 Create posts, carousels & videos that build trust, not just likes

No influencer tactics.
No fake engagement pods.
No “let's-post-for-30-days-and-then-never-again" challenges.

So if you're interested in my approach, keep reading.

WHO I'M WORKING WITH

I work with people who are:

• Great at what they do 
• Early in sharing their expertise publicly
• Thinking about starting a side hustle / growing their own service

Like entrepreneurs, health professionals, consultants, photographers, developers, creatives, educators, marketers, beauty & wellness specialists, personal trainers, accountants – you name it.

So far, I’ve helped 370+ professionals and teams get seen, trusted, and taken seriously online – through live cohorts, 1:1 consulting, and corporate LinkedIn workshops.

HOW YOU CAN WORK WITH ME

👉 The "Just Post It!" Academy
↳ A 5-week, hands-on LIVE online course where you publish real content, build confidence on camera, and finally show up online – consistently. (link in Featured section)
👉 LinkedIn & visibility workshops for teams (online or in-person)
👉 1:1 consulting (limited availability)

So... if this resonated, send me a message and tell me:

• what you do
• where you feel stuck
• what you want people to know you for

I’ll point you in the right direction.

P.S. When in doubt, just post it ;)

– Kristo

Kristo Olli

I've used LinkedIn Premium for 500+ days and paid over $1,000 for it... but for 95% of people, I would not recommend it.

(I hope LinkedIn won't ban me for that take 😅)

You see... out of everything Premium offers, I've used exactly 1 feature consistently.

Just one 🫠

And I kept a detailed log of what actually changed. Profile views. Reach. Opportunities.

And honestly, the results surprised me, because it's quite different from what LinkedIn's marketing suggests.

In my latest YouTube video, I break down:

- What Premium Business actually gives you
- Who should buy it (and who shouldn't)
- The only feature I used

Honest. No fluff. Just 500 days of actual experience.

Link's here 👉🏼 https://lnkd.in/dDq_BEjr 

P.S. Have you used LinkedIn Premium? Are you happy with it?

Helped 400+ professionals get seen & trusted on social media → Will you be next? | LinkedIn & social media marketing courses for personal brands and companies | Read my “Just Post It!” newsletter ↓

LinkedIn Premium review – is LinkedIn Premium worth it? by Kristo Olli

I've gone all-in with written content on LinkedIn for the last 2.5 years, publishing 200+ posts and growing my follower base to over 5,300 followers.

In 2026, I'm challenging myself to do the same with video content.

I've been quietly posting on YouTube... And now I'm inviting you to subscribe.

(Link: https://lnkd.in/duT46g_T )

LinkedIn is great for quick insights. But some topics deserve more depth.

On YouTube, I'm talking about stuff that lights me up the most:

• Speaking on camera without sounding robotic
• How to become the go-to expert in your niche
• Content creation (video and text) tips and insights
• How to start posting on social media to boost your career/business

Think of it as the extended cut of what I share here.

No fluff. No clickbait thumbnails. Just honest breakdowns of what actually works when you're building your presence on social media.

And if you're wondering... No, I'm not neglecting LinkedIn.

I'm just finding other mediums to share my passions and creativity – to fill my cup and become a better creator and coach.

You can subscribe here: https://lnkd.in/duT46g_T 

Thanks! :)
Kristo

Your camera roll has 8,470 vacation photos.

But how many from building your career? Probably zero.

And this is a HUGE missed opportunity.

Think about the moments you've never captured:

- The first time you pitched your idea to someone
- The messy desk at midnight before a big deadline
- The shaky voice before your first presentation
- The moment you almost gave up but didn't

Those moments feel too small to document... But they're actually the most powerful content you'll ever create.

Not because they're polished. Because they're true.

Behind-the-scenes content does 3 things nothing else can:

1️⃣ Shows you've actually done the work, not just talked about it
2️⃣ Reminds you how far you've come on hard days
3️⃣ Builds real trust with people who see themselves in your story

So what's stopping you?

Your $1,000 phone is in your pocket right now... and you're probably using it for everything except the stuff that actually matters.

Start capturing the real moments.

The messy ones. The proud ones. The scary ones.

Future you will be grateful + Your audience will connect deeper.

P.S. What's one moment from your journey you wish you had documented?

P.P.S. Here's me right after publishing my 1st LinkedIn post in October 2023, wearing the Hormozi cap for extra "let's-freaking-do-it" encouragement boost 😅

Kristo Olli wearing Alex Hormozi's Acquisition.com cap and publishing his first LinkedIn post.

You're sharing the wrong thing on LinkedIn 😬

Not bad content – just the wrong stage of it.

Your work = the polished final product
You working = the messy, real process

And guess what people actually connect with?

The process. Every single time.

Here's why this matters:

→ Finished work feels distant and untouchable
→ The process feels human and relatable
→ People don't just want to see what you made
→ They want to see how you think

What this looks like in practice:

❌ Consultant: Don't just post the final client presentation
✅ Consultant: Post your messy whiteboard framework you're sketching out

❌ HR Manager: Don't just share the polished job description
✅ HR Manager: Share the tough interview question you're testing right now

❌ Marketing Specialist: Don't just announce campaign wins
✅ Marketing Specialist: Share the A/B test that just failed and what you learned

The irony?

Most of us wait until everything is perfect before we post... But perfection is exactly what makes people scroll past.

Your unfinished work, your process, your thinking out loud – that's what stops the scroll.

That's what builds trust.

You don't need another polished case study.
You need to show up as a real person doing real work.

Start sharing the journey, not just the destination.

P.S. What's one thing you're working on right now that you could share today?

Remote work / home office gif by Kristo Olli – Content creation and personal branding coach. "Don't only share your work – Share you working."

Most experts don’t need more knowledge → They need to express it better.

Vote below so I can create content that helps you get seen and attract more opportunities in your life and career 👇

And if there's anything else you'd like to master this year, share in the comments – let's see what I can do ;)

If you could master one skill in 2026 that would make people see your expertise… what would it be?

I Help Early Stage Founders Grow Their Startups Through LinkedIn | Ghostwriter | Content Creator

If you're posting consistently on LinkedInGetting engagementGetting profile viewsBut not getting inbound leads…Your content isn’t the problem.Your profile is leaking them.Most active creators focus on:• Writing better hooks• Posting more often• Commenting moreBut they ignore the one thing every potential client checks:Their profile.And when someone finally clicks it…It doesn’t clearly say:• Who you help• What outcome you create• Why you're different• What the next step isSo the engagement dies there.I help active LinkedIn creators rebuild their profile into a conversion asset in 7–14 days.Not just:• A better banner• A cleaner headlineBut clear positioning.So your profile:• Communicates authority• Matches your content level• Guides people to the next stepHere are some clients' results:• Victoria generated 2 B2B leads within 7 days• Anna got 3 leads in the 1st week of rebuild• Sally booked 4 meetings in just 24 hours• Karen landed job offers after the rebuildIf you're serious about turning engagement into pipeline…DM me “LEAK” and I’ll tell you if your profile is losing you leads.

Gaurav Kumar 🇮🇳

Forget Chat GPT. Claude + LinkedIn = 100+ warm leads 

I wrote the 11-page Claude guide - grab it free ↓

Here's what's inside 👇

1. How to find your ICP's psychic wound
2. How to build a full Ideal Client Persona
3. How to feed Claude your "Who I Am" dump
4. Why most creators post and never get DMs
5. A 30-day content strategy with post frameworks
6. How to turn your profile into a lead gen landing page
7. A 72-hour pop-up offer campaign ($299–$999)
8. The exact viral post structure (step by step)
9. Cold DM templates that actually get replies
10. How to build trust without bragging
11. The post-publish playbook

And the best thing is…
It has all the copy-paste prompts to make it happen.

No agency. No paid tools.
Just Claude + a clear system.

Comment "GUIDE" and I'll send it to your DMs.

♻️ REPOST this for priority access :)

Gaurav Kumar 

Your Favikon rank is climbing. Your lead pipeline isn’t. I fix that

taplio

The Battle

Kristo Olli

Gaurav Kumar 🇮🇳

Followers

Posts

Engagements

Likes

Performance ScoreKristo Olli's LinkedIn Performance

Performance ScoreGaurav Kumar 🇮🇳's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Kristo Olli

Gaurav Kumar 🇮🇳

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kristo Olli's LinkedIn Performance

Performance ScoreGaurav Kumar 🇮🇳's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKristo Olli's LinkedIn Performance