It's embarrassing to say... but I postponed publishing my first social media post for 7 years 🥲

(if you’ve been overthinking posting online – or felt like “I’m good at my work, but I don’t know how to show it” – keep reading.)

So yeah... Seven. Frigging. Years.

Not because I had nothing to say.
Not because I wasn’t good at what I did.

But because I was afraid of:

• Being judged
• Sounding stupid
• “Not being ready yet”
• Posting the wrong thing
• Being visible before I felt confident

But eventually, I realized something:

Staying invisible was costing me more than being imperfect ever could.

Opportunities. Clients. Confidence. Momentum.

I knew I was meant for more than my 9-5 could offer me, so I started posting anyway – awkwardly, imperfectly, learning as I went.

Now, 2.5 years later, I have:

✔ Published 200+ posts on social media
✔ Gained 5,000+ followers across LinkedIn, Instagram, and YouTube
✔ Reached 1.16 Million views

...and today, I help experts and service-based specialists do what I struggled with for years:

👉 Turn their knowledge into a clear, visible, trusted online presence
👉 Speak confidently on camera (even if they hate filming)
👉 Write content that sounds like them, not AI-generated fluff
👉 Create posts, carousels & videos that build trust, not just likes

No influencer tactics.
No fake engagement pods.
No “let's-post-for-30-days-and-then-never-again" challenges.

So if you're interested in my approach, keep reading.

WHO I'M WORKING WITH

I work with people who are:

• Great at what they do 
• Early in sharing their expertise publicly
• Thinking about starting a side hustle / growing their own service

Like entrepreneurs, health professionals, consultants, photographers, developers, creatives, educators, marketers, beauty & wellness specialists, personal trainers, accountants – you name it.

So far, I’ve helped 370+ professionals and teams get seen, trusted, and taken seriously online – through live cohorts, 1:1 consulting, and corporate LinkedIn workshops.

HOW YOU CAN WORK WITH ME

👉 The "Just Post It!" Academy
↳ A 5-week, hands-on LIVE online course where you publish real content, build confidence on camera, and finally show up online – consistently. (link in Featured section)
👉 LinkedIn & visibility workshops for teams (online or in-person)
👉 1:1 consulting (limited availability)

So... if this resonated, send me a message and tell me:

• what you do
• where you feel stuck
• what you want people to know you for

I’ll point you in the right direction.

P.S. When in doubt, just post it ;)

– Kristo

Kristo Olli

What's your favorite? And what would you add to this list? 😄

And hey – if this post gets enough traction, maybe LinkedIn will actually add a few new reactions!

So, let them know by using your current (or new) favorite reaction 🙌

---

P.S. This carousel was made with love (and a little humor) and wasn’t meant to hurt anybody (nor is this an official proposal). You do you on this platform ✌🏼

Helped 370+ professionals get seen & trusted on social media → Will you be next? | LinkedIn & social media marketing courses for personal brands and companies | Join “Just Post It!” Academy waitlist ↓

Proposal to update the LinkedIn reactions bar

If you've struggled with being consistent on LinkedIn, it's not because:

- You lack time
- You lack skills
- You lack post ideas
- You lack knowledge

It's because you haven't figured out a strong enough "why" and "minimal ROI" for yourself.

But how to find your minimal ROI and "why"?

Watch this video to get a quick motivation boost and learn how to stay consistent on social media ✊🏼

Watch this if you're afraid to post on LinkedIn, Instagram, or any other social media platform...

But want to get started in 2026.

I hope this mindset shift gives you the necessary nudge to get going ;)

Have a successful New Year!

P.S. And if you need any help with becoming more visible on social media and more confident on camera this year, reach out!

Dear LinkedIn user,

Before you do anything on LinkedIn – posting, commenting, applying for jobs, sending DMs – please make sure your profile is actually doing its job.

And no, that doesn’t mean “having something filled in every section.”

It means:

1️⃣ You’re clear on WHY you’re on LinkedIn
(new job, more clients, visibility, opportunities)
2️⃣ You know WHO your profile is meant to speak to
3️⃣ You’ve taken 1–2 focused hours to turn your profile into a digital business card, not an outdated online CV

Most people never take more than 15 minutes to polish their profile... and then they wonder why LinkedIn “doesn’t work.”

If you need help getting started, I put together a quick masterclass / PDF below to give you clarity on what actually works and what doesn’t.

And check the pinned comment 📌 for a small gift :)

Save this post and audit your profile later.

Sincerely,
Kristo

LinkedIn Profile Do's and Don'ts by Kristo Olli

Message to my younger self 👆🏼👇🏼

I postponed publishing my first LinkedIn post for 7 years because of doubts/fears/excuses like:

- what others think of me
- I'm too young to even share my ideas
- I don't have the necessary gear to film videos
- there are far more more experienced people than me
- etc, etc, etc...

Fast-forward today, I've published over 250 posts across social media, and I help others do the same.

The only regret tho? Not starting sooner.

I hope this message finds you at the right time and gives you the necessary nudge to get going.

Just post it!!

- Kristo

The biggest fear people have with posting on social media (LinkedIn included) isn’t:

- Being judged
- Lack of ideas
- Lack of time

It’s actually: “What if I put in all this time and effort… and it doesn’t work out?”

I know it because that fear kept me stuck for years.

The good news is that there *is* a way to think about this that makes showing up easier – but it’s not what most people expect.

I explain it in the video 👇

And after watching, let me know if you’ve figured it out for yourself or not!

I help B2B companies grow by building their sales systems, pipelines and brands. 🔥 Services: Sales Consulting & LinkedIn Training | AI Lover | Speaker 🎤 Founder: CLOHZ & LinkedIn Accelerator Method

𝗗𝗼 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝗵𝗼𝘄 𝘁𝗼 𝘀𝗲𝗹𝗹 𝘁𝗼 𝘁𝗼𝗱𝗮𝘆’𝘀 𝗯𝘂𝘆𝗲𝗿?

I do. 😉

Here’s the truth:

𝗧𝗵𝗲 𝗼𝗹𝗱 𝘄𝗮𝘆 𝗼𝗳 𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝗶𝘀 𝗱𝗲𝗮𝗱.

Cold calls get ignored
Cold emails get deleted
LinkedIn messages get rejected

𝗕𝘂𝘆𝗲𝗿𝘀 𝗱𝗼𝗻’𝘁 𝗯𝘂𝘆 𝘁𝗵𝗲 𝘄𝗮𝘆 𝘁𝗵𝗲𝘆 𝘂𝘀𝗲𝗱 𝘁𝗼.

People don’t just book a call because they got an email. If they’re even slightly interested, they’ll do their own research — and the first place they check is the LinkedIn profile of the person who sent the outreach.

(𝘛𝘩𝘪𝘯𝘬 𝘢𝘣𝘰𝘶𝘵 𝘪𝘵 — 𝘸𝘩𝘦𝘯’𝘴 𝘵𝘩𝘦 𝘭𝘢𝘴𝘵 𝘵𝘪𝘮𝘦 𝘺𝘰𝘶 𝘣𝘰𝘰𝘬𝘦𝘥 𝘢 𝘤𝘢𝘭𝘭 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘥𝘰𝘪𝘯𝘨 𝘢 𝘭𝘪𝘵𝘵𝘭𝘦 𝘳𝘦𝘴𝘦𝘢𝘳𝘤𝘩 𝘧𝘪𝘳𝘴𝘵?)

Before prospects even speak to sales:

They do their own research
They consume 13+ pieces of content
They’re already 70% through their decision process

And once they land on your LinkedIn profile...
You’ve got about 5 seconds to grab their attention.

If you confuse them — you lose them.

That’s where I come in. 👋

With 20 years of B2B sales experience, I’ve developed the 6 𝗖’𝘀 𝗦𝗮𝗹𝗲𝘀 𝗠𝗲𝘁𝗵𝗼𝗱 — a proven playbook that helps sales teams modernize how they sell and build high-converting pipelines.

It blends clear communication, branding, LinkedIn, and cold outreach — so your team can connect with today’s buyer and actually books meetings that close.

𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝗜 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂:

1:1 Coaching
Sales Team Training
Monthly Group Coaching

If you’re serious about increasing your pipeline and revenue…

Send me a connection request with the word "𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴" and we'll chat.

__________

Join my Skool community and take the 6 C's Sales Course.
https://www.skool.com/clohz/about
___________

Want to check out Dripify?
https://dripify.io/#a_aid=ChelseaOlsenSales

Chelsea Olsen ✨

What do you do if a post flops?

I mean… totally eats it. Crickets. Nada.

1. Leave it up  
2. Delete it immediately 

I’ll be honest… my ego can’t handle it. 😆

Be real with me. What do you do?

Chelsea Olsen

Learn to sell the way people buy today. Get the Modern Sales Playbook and build a high converting pipeline.

Ladies, if you’ve ever been called “mean"...

Read this:

Last week, a client of mine from Serbia said:
“I love how direct you are."

It stopped me in my tracks.
Because most of my life, I’ve been shamed for it.

The truth is:

1. Men are praised for being direct.
2. Women are punished for it.

Same behavior. Different rules.

Research backs this up. Across 60+ studies, women who were just as direct or dominant as men were liked less and penalized for it:

- Seen as “less hireable”
- Rated 35% less competent
- Judged as deserving up to $15,000 less per year in pay

That number got me - $15,000 less per year!!!
On top of the global pay gap.

But here’s the point: Direct ≠ Mean. 
(Even though they get conflated all the time.)

Direct = efficiency and outcomes.
Mean = mistreatment.

Let’s stop confusing the two.

Because directness is a gift.

Even when it comes from a woman.

P.S. Ladies, has being direct ever cost you?

Get the Modern Sales Course and build a high converting pipeline.

Woman sitting on window sill in purple blazer, light jeans, and white shirt. It's a hotel in brooklyn.

If you live in NYC… what are you doing tomorrow?

There’s a happy hour tomorrow, Tuesday 1/13 from 5–8pm.
At a spot near the Empire State Building.

If you’re:

- Tired of Zoom everything
- Craving more in-person energy
- Ready to make work feel more human again

Then come swing through.

A bunch of cool, growth-minded folks will be there.

DM me “NYC” and I’ll send you the details.

PSA to all Millennials:
We’re old now. We just keep forgetting. 

Yesterday, I stood on my kid’s sled.
Tried to “snowboard” down the hill.

I made it halfway…
Caught speed. Ate it.
And now I can’t move. 😆

(Sometimes I forget I’m old.)

Today’s recovery plan:

- Sauna
- Heating pad
- A lot of small steps

So why am I posting this?
Because not every post has to teach or sell.

Some posts:

- Sell
- Teach
- Connect

Or just let people exhale.

This post - is for the exhale.
And to remind my fellow millennials…

We’re older than we look. 💅

P.S. How are you guys feeling today after all this shoveling and snow sporting?

No alternative text description for this image

People keep telling me LinkedIn isn’t Facebook…



And I’m like:
I know, thank God

Facebook was ruined the moment they let my mom join back in 2006 (when I was in college).

FB got wrecked by boomers…
Just like our housing market. 😬

Kidding. Kidding. (sort of)

So in case you missed the memo:
LinkedIn isn’t Facebook.

Anyone else hearing this too?

You don’t want to hear this, but it’s the truth.

The booked meeting rate for COLD outbound is under 1% (for mid-market and enterprise B2B sales).

Here are the real ranges:

Cold email: 0.1%–0.5%
Cold calling: 0.1%–0.4%
LinkedIn (cold): 0.2%–0.8%

A CRO I advised recently told me one of their reps sent 100+ LinkedIn video DMs and booked zero meetings. My first response was no way, he’s so charming 😆.

Butttt based on data.
Statistically, that outcome is normal.

Many teams will send 500 cold emails before they ever get a qualified booked meeting. 

Debate me if you want. This is what the data shows across revenue teams. And these are the results even when the ICP is locked in and the messaging is right. 

- Separate domains. 
- Strong deliverability. 
- Clean data. All the boxes checked.

Cold outreach is a tough game. 

That’s why I teach Social Selling and other WARM outreach tactics to get meetings booked.

If you need help DM me “Warm”.

P.S. Be honest, what rates are you seeing for cold outreach?

I’m going live in 2 hours.

With the LinkedIn Playbook for 2026.

Join me, James Buckley, and Anthony Natoli  for a power-packed session at 12pm ET.

We’re covering:

- LinkedIn moves that win in Q1
- How to ride January’s user spike
- Outreach (DMs + content) that drives pipeline

Plus, we’re sharing real advice and practices you can implement immediately. 

This is for sellers who want real results. 
AKA money!!!💰

(Not LinkedIn influencer guru garbage.)

Grab your spot here: 👇
https://hubs.la/Q03YV6910

Are you coming?

Everyone thinks their LinkedIn content is failing…

But here’s what typical post performance really looks like. 

These are the average post impressions (based on follower count):

1K-5K followers → 466 impressions 
5K-10K followers → 733 impressions 
10K-25K followers → 1,121 impressions

So the good news is:

- Your account’s fine
- You’re not shadowbanned
- Your impressions are totally normal

Bad news:

- Your writing is average (not special)
- Your impressions are again… totally normal 
- Your English teacher (and maybe your momma) lied

Kidding. (Sort of.)

All jokes aside, most of you give up too soon. You assume your content isn’t working if it doesn’t “go viral.” But this chart proves otherwise.

Keep going. Learn how to write like a marketer.

And adjust your expectations because your content isn’t failing.

P.S. Want to hit “Top” on this chart?
Follow me - I’m sharing content tips all year.

Feel free to repost this and spread the word.♻️

My prospect said: "I hate social media."

I said: "Okay, then don't use it."

He has been in business 20+ years with a solid rep but leads were slowing down. He was posting on LinkedIn because he thought "he had to" but had no engagement or leads.

So I told him:
Skip the content.

Focus on warm, personalized outreach to current connections. Ask for referrals and update your LinkedIn profile.

He got 3 replies in one day.👏

You don't need to post content.

But you do need a strategy that builds pipeline.

P.S. Want help using LinkedIn to drive consistent sales? 

DM me "LinkedIn"

Learn to sell the way people buy today. Get the Modern Sales Course and build a high converting pipeline.

LinkedIn is blowing up and the Wall Street Journal just confirmed it.

- 1.3B members 
- Daily usage is climbing
- $17B in revenue last year (up from $7B in 2020)

Here’s what they’re attributing the growth to:

1. Real names minimize nonsense.
No handles. No anonymous accounts.
Real names minimize the trolling rift raft. 

2. Real names make people perform better.
When your name, face, and company are attached, people behave better.

3. The algorithm favors content that creates opportunity.

Gyanda Sachdeva, the company’s head of consumer experience said the algorithm doesn’t promote hot takes but emphasizes posts that create “economic opportunity” and get saved or shared.

“It’s almost never coming from a place of controversy,” she said. “It’s usually very constructive.”

(Their words, not mine. Especially on #3.) 🤣

Anywayyy… link to the article is in the comments.

P.S. Why do you think LinkedIn is blowing up?

graphical user interface, text, application

Cold email will still work in 2026.

You just need to adjust the approach.

Try this..

Separate the people who:

1. Aren't active on LinkedIn
2. Active but haven't responded on LinkedIn

Make sure your emails are written differently for these folks.

Keep all cold emails SHORT 1-3 sentences max.
(It's your best chance at breaking through the email security filters.)

Write a question and quickly share your solution.

Cold email can work for you.

P.S. What are your top cold email tips?

Are you ready to make some sales in 2026?

This is the only system you need to win.

- Today’s buyers are smarter.
- They do their own research.
- And have no time for shenanigans.

Spray. Pray. Get ghosted. Repeat.
Simply doesn't work anymore.


So what does work in 2026?

This.

The exact framework I have taught teams for 8 years:

1. Clear profiles
2. Create lists
3. Commenting
4. Conversations
5. Cold email
6. Content

It’s called the 6 C’s and it works.
Because it’s built for how people actually buy today.

I put the whole thing into a one-page cheat sheet.

Follow it step by step to drive consistent sales.

P.S. Save this (or print it and nail it to your wall).

Repost so more people can win in 2026. ♻️

Want 7+ meetings booked next week?

Do this in Sales Navigator…

(Most reps skip this but it’s the fastest way to get qualified meetings.)

Here’s the exact play:👇

- Open Sales Navigator
- Start with “Best Path In”
- Then filter by “1st-degree connections”

Next, narrow the list:

- Job title
- Location
- Company size

Add bonus filters:

- Viewed your profile
- Changed jobs
- Posted recently

You’ve got your list.

Now start conversations:

1. Know them? Check in.
2. Don’t? Introduce yourself.
3 Ask if they’re dealing with [problem].

Keep it short.
2–3 sentences max.
Or better yet send a video message.

Your 1st-degree network = gold mine.

Start digging and messaging them.

P.S. Have you tried this?



P.P.S. Follow me for LinkedIn sales strategies. I’ll be teaching on here all year. 🔔

My biggest secret to LinkedIn content creation. 

It's not being in the top 1% of writers. 
It's not hiring a $5k/month copywriter. 
It's not spending hours writing my posts. 

It's using AI the right way. 

I use a tool called MagicPost and it helps me: 

- Create posts that are about 91% done 
- Generate content ideas 
- Write strong hooks 

Here's exactly how I use it in 9 easy steps: 
(and you can too)

1. Go to MagicPost and click "New Post" 
2. Choose your "Post Type" and "Category" 
3. Import a "Writing Style" that fits your voice 
4. Click "Generate Post" 
5. Edit the post into your voice 
6. Preview it in "Mobile View" 
7. Post or schedule it directly inside the tool

DO NOT skip step 5, it's important. 
Learn to edit your posts. I'm serious.

Anywayyyyyy....

MagicPost is so easy to use for us normal folks. If you aren't the top 1% of writers and don't have $5k to blow monthly give it a go.

Give it a try: https://magicpost.in/
Use code Chelsea20 for 20% off

P.S. This post was written 91% with MagicPost.

Your LinkedIn playbook for Q1 is here.

Join me, James Buckley, and Anthony Natoli  for a free masterclass this Wednesday at 12pm ET virtually.

We’ll cover:

- How to win on LinkedIn in Q1
- Ways to capitalize on Jan’s user spike 
- DMs, posts, and comments that convert

And share ways to build a repeatable visibility + outreach system that will build your pipeline.

Save your spot:👇
https://hubs.la/Q03YV6910

Prospecting Masterclass: 
The LinkedIn Playbook for 2026
🗓️ Wed, Jan 21 @ 12pm ET

What if you increased revenue by 15%?

(In just 6 months.)

What would that do for you company?

I trained Orbb’s team in July 2025. 

By January 2026, ORBB’s  CRO, Jessica Robertson, publicly shared that 15% of their revenue came from LinkedIn.

As she put it:

“We listened to Chelsea and used the platform how it’s meant to be used - to build relationships.”

And here’s the wild part…

They weren’t even doing outbound or ads.🤣

Just:

- Building personal brands
- Adding connections daily
- Commenting consistently

No DMs. 
No personal video messages.
Just the brand ambassador play.

Imagine if they followed the full playbook…

Clear Profiles + Personalized Outreach + Commenting + Content + Cold Email + Ads

Because when reps actually execute the full playbook . I typically see at least a 30% increase. (Often more, with light pipeline or untapped market.)

LinkedIn isn’t a maybe. It’s math.

If you are ready to turn LinkedIn into a revenue channel…

DM me “LinkedIn.”

P.S. Do your reps even post?

Video tutorial: How to get a meeting with ANY company using Sales Navigator.

(You’ll want to save this one.)

A team I trained put $26M in pipeline using this exact method. 

Here’s how it works:

Start with ONE company you want to work with…

1. Find the right buyer titles
2. Build a contact list inside the account
3. Check for signals, intros and warm ways in 
4. Engage, connect, get intros and book the meeting

You can crack almost any account with this method.

You just need to watch the video and take action.

P.S. If you’re serious about booking meetings... follow me.

I’ll be teaching sellers how to win on here all year.

Watch video here:

https://lnkd.in/e57-XxVs

Open video: How to Get a Meeting with Any Company (Using LinkedIn Sales Navigator) on youtu.be

How to Get a Meeting with Any Company (Using LinkedIn Sales Navigator)

Attention NYC LinkedIn crew:

Let’s kick off 2026 with some good old-fashioned in-person networking.

There’s a happy hour happening Tuesday 1/9 from 5–8pm near the Empire State Building.

 (and I’m inviting you guys.)

If you’re:

- Tired of Zoom everything
- Craving more in-person energy
- Ready to make work feel more human again

Then come have a cocktail (or a mocktail).

You never know who you’ll meet 
or what might come from it.

Send me a connection request or DM me “NYC” for the invite.

Training B2B teams (on & off LinkedIn) to build pipeline. Join 350+ sellers in my community OR get sales training for your team — and start selling the way people buy today. 👇

taplio

The Battle

Kristo Olli

Chelsea Olsen ✨

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Performance ScoreKristo Olli's LinkedIn Performance

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taplio

The Battle

Kristo Olli

Chelsea Olsen ✨

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kristo Olli's LinkedIn Performance

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Ready to grow your LinkedIn presence?

Performance ScoreKristo Olli's LinkedIn Performance