It's embarrassing to say... but I postponed publishing my first social media post for 7 years 🥲

(if you’ve been overthinking posting online – or felt like “I’m good at my work, but I don’t know how to show it” – keep reading.)

So yeah... Seven. Frigging. Years.

Not because I had nothing to say.
Not because I wasn’t good at what I did.

But because I was afraid of:

• Being judged
• Sounding stupid
• “Not being ready yet”
• Posting the wrong thing
• Being visible before I felt confident

But eventually, I realized something:

Staying invisible was costing me more than being imperfect ever could.

Opportunities. Clients. Confidence. Momentum.

I knew I was meant for more than my 9-5 could offer me, so I started posting anyway – awkwardly, imperfectly, learning as I went.

Now, 2.5 years later, I have:

✔ Published 200+ posts on social media
✔ Gained 5,000+ followers across LinkedIn, Instagram, and YouTube
✔ Reached 1.16 Million views

...and today, I help experts and service-based specialists do what I struggled with for years:

👉 Turn their knowledge into a clear, visible, trusted online presence
👉 Speak confidently on camera (even if they hate filming)
👉 Write content that sounds like them, not AI-generated fluff
👉 Create posts, carousels & videos that build trust, not just likes

No influencer tactics.
No fake engagement pods.
No “let's-post-for-30-days-and-then-never-again" challenges.

So if you're interested in my approach, keep reading.

WHO I'M WORKING WITH

I work with people who are:

• Great at what they do 
• Early in sharing their expertise publicly
• Thinking about starting a side hustle / growing their own service

Like entrepreneurs, health professionals, consultants, photographers, developers, creatives, educators, marketers, beauty & wellness specialists, personal trainers, accountants – you name it.

So far, I’ve helped 370+ professionals and teams get seen, trusted, and taken seriously online – through live cohorts, 1:1 consulting, and corporate LinkedIn workshops.

HOW YOU CAN WORK WITH ME

👉 The "Just Post It!" Academy
↳ A 5-week, hands-on LIVE online course where you publish real content, build confidence on camera, and finally show up online – consistently. (link in Featured section)
👉 LinkedIn & visibility workshops for teams (online or in-person)
👉 1:1 consulting (limited availability)

So... if this resonated, send me a message and tell me:

• what you do
• where you feel stuck
• what you want people to know you for

I’ll point you in the right direction.

P.S. When in doubt, just post it ;)

– Kristo

Kristo Olli

I've used LinkedIn Premium for 500+ days and paid over $1,000 for it... but for 95% of people, I would not recommend it.

(I hope LinkedIn won't ban me for that take 😅)

You see... out of everything Premium offers, I've used exactly 1 feature consistently.

Just one 🫠

And I kept a detailed log of what actually changed. Profile views. Reach. Opportunities.

And honestly, the results surprised me, because it's quite different from what LinkedIn's marketing suggests.

In my latest YouTube video, I break down:

- What Premium Business actually gives you
- Who should buy it (and who shouldn't)
- The only feature I used

Honest. No fluff. Just 500 days of actual experience.

Link's here 👉🏼 https://lnkd.in/dDq_BEjr 

P.S. Have you used LinkedIn Premium? Are you happy with it?

Helped 400+ professionals get seen & trusted on social media → Will you be next? | LinkedIn & social media marketing courses for personal brands and companies | Read my “Just Post It!” newsletter ↓

LinkedIn Premium review – is LinkedIn Premium worth it? by Kristo Olli

I've gone all-in with written content on LinkedIn for the last 2.5 years, publishing 200+ posts and growing my follower base to over 5,300 followers.

In 2026, I'm challenging myself to do the same with video content.

I've been quietly posting on YouTube... And now I'm inviting you to subscribe.

(Link: https://lnkd.in/duT46g_T )

LinkedIn is great for quick insights. But some topics deserve more depth.

On YouTube, I'm talking about stuff that lights me up the most:

• Speaking on camera without sounding robotic
• How to become the go-to expert in your niche
• Content creation (video and text) tips and insights
• How to start posting on social media to boost your career/business

Think of it as the extended cut of what I share here.

No fluff. No clickbait thumbnails. Just honest breakdowns of what actually works when you're building your presence on social media.

And if you're wondering... No, I'm not neglecting LinkedIn.

I'm just finding other mediums to share my passions and creativity – to fill my cup and become a better creator and coach.

You can subscribe here: https://lnkd.in/duT46g_T 

Thanks! :)
Kristo

Your camera roll has 8,470 vacation photos.

But how many from building your career? Probably zero.

And this is a HUGE missed opportunity.

Think about the moments you've never captured:

- The first time you pitched your idea to someone
- The messy desk at midnight before a big deadline
- The shaky voice before your first presentation
- The moment you almost gave up but didn't

Those moments feel too small to document... But they're actually the most powerful content you'll ever create.

Not because they're polished. Because they're true.

Behind-the-scenes content does 3 things nothing else can:

1️⃣ Shows you've actually done the work, not just talked about it
2️⃣ Reminds you how far you've come on hard days
3️⃣ Builds real trust with people who see themselves in your story

So what's stopping you?

Your $1,000 phone is in your pocket right now... and you're probably using it for everything except the stuff that actually matters.

Start capturing the real moments.

The messy ones. The proud ones. The scary ones.

Future you will be grateful + Your audience will connect deeper.

P.S. What's one moment from your journey you wish you had documented?

P.P.S. Here's me right after publishing my 1st LinkedIn post in October 2023, wearing the Hormozi cap for extra "let's-freaking-do-it" encouragement boost 😅

Kristo Olli wearing Alex Hormozi's Acquisition.com cap and publishing his first LinkedIn post.

You're sharing the wrong thing on LinkedIn 😬

Not bad content – just the wrong stage of it.

Your work = the polished final product
You working = the messy, real process

And guess what people actually connect with?

The process. Every single time.

Here's why this matters:

→ Finished work feels distant and untouchable
→ The process feels human and relatable
→ People don't just want to see what you made
→ They want to see how you think

What this looks like in practice:

❌ Consultant: Don't just post the final client presentation
✅ Consultant: Post your messy whiteboard framework you're sketching out

❌ HR Manager: Don't just share the polished job description
✅ HR Manager: Share the tough interview question you're testing right now

❌ Marketing Specialist: Don't just announce campaign wins
✅ Marketing Specialist: Share the A/B test that just failed and what you learned

The irony?

Most of us wait until everything is perfect before we post... But perfection is exactly what makes people scroll past.

Your unfinished work, your process, your thinking out loud – that's what stops the scroll.

That's what builds trust.

You don't need another polished case study.
You need to show up as a real person doing real work.

Start sharing the journey, not just the destination.

P.S. What's one thing you're working on right now that you could share today?

Remote work / home office gif by Kristo Olli – Content creation and personal branding coach. "Don't only share your work – Share you working."

Most experts don’t need more knowledge → They need to express it better.

Vote below so I can create content that helps you get seen and attract more opportunities in your life and career 👇

And if there's anything else you'd like to master this year, share in the comments – let's see what I can do ;)

If you could master one skill in 2026 that would make people see your expertise… what would it be?

I help B2B companies grow by building their sales systems, pipelines and brands. 🔥 Services: Sales Consulting & LinkedIn Training | AI Lover | Speaker 🎤 Founder: CLOHZ & LinkedIn Accelerator Method

𝗗𝗼 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝗵𝗼𝘄 𝘁𝗼 𝘀𝗲𝗹𝗹 𝘁𝗼 𝘁𝗼𝗱𝗮𝘆’𝘀 𝗯𝘂𝘆𝗲𝗿?

I do. 😉

Here’s the truth:

𝗧𝗵𝗲 𝗼𝗹𝗱 𝘄𝗮𝘆 𝗼𝗳 𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝗶𝘀 𝗱𝗲𝗮𝗱.

Cold calls get ignored
Cold emails get deleted
LinkedIn messages get rejected

𝗕𝘂𝘆𝗲𝗿𝘀 𝗱𝗼𝗻’𝘁 𝗯𝘂𝘆 𝘁𝗵𝗲 𝘄𝗮𝘆 𝘁𝗵𝗲𝘆 𝘂𝘀𝗲𝗱 𝘁𝗼.

People don’t just book a call because they got an email. If they’re even slightly interested, they’ll do their own research — and the first place they check is the LinkedIn profile of the person who sent the outreach.

(𝘛𝘩𝘪𝘯𝘬 𝘢𝘣𝘰𝘶𝘵 𝘪𝘵 — 𝘸𝘩𝘦𝘯’𝘴 𝘵𝘩𝘦 𝘭𝘢𝘴𝘵 𝘵𝘪𝘮𝘦 𝘺𝘰𝘶 𝘣𝘰𝘰𝘬𝘦𝘥 𝘢 𝘤𝘢𝘭𝘭 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘥𝘰𝘪𝘯𝘨 𝘢 𝘭𝘪𝘵𝘵𝘭𝘦 𝘳𝘦𝘴𝘦𝘢𝘳𝘤𝘩 𝘧𝘪𝘳𝘴𝘵?)

Before prospects even speak to sales:

They do their own research
They consume 13+ pieces of content
They’re already 70% through their decision process

And once they land on your LinkedIn profile...
You’ve got about 5 seconds to grab their attention.

If you confuse them — you lose them.

That’s where I come in. 👋

With 20 years of B2B sales experience, I’ve developed the 6 𝗖’𝘀 𝗦𝗮𝗹𝗲𝘀 𝗠𝗲𝘁𝗵𝗼𝗱 — a proven playbook that helps sales teams modernize how they sell and build high-converting pipelines.

It blends clear communication, branding, LinkedIn, and cold outreach — so your team can connect with today’s buyer and actually books meetings that close.

𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝗜 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂:

1:1 Coaching
Sales Team Training
Monthly Group Coaching

If you’re serious about increasing your pipeline and revenue…

Send me a connection request with the word "𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴" and we'll chat.

__________

Join my Skool community and take the 6 C's Sales Course.
https://www.skool.com/clohz/about
___________

Want to check out Dripify?
https://dripify.io/#a_aid=ChelseaOlsenSales

Chelsea Olsen ✨

For International Women’s Day I have an idea.

For the next 10 months - let the ladies run things.

Let us lead the countries.
The major companies.
And the religions.

Men you’ve had 10,000+ years running the show.

And, respectfully…
Things aren’t going so great.

So give women the next 10 months.

Let’s see how it goes.

P.S. What do you think… can we get a turn?

Chelsea Olsen

Click “Visit my website” for a free 3-day course & start booking meetings without the BS. 🙌

No alternative text description for this image

You think the post that triggered you is the problem. So you jump into the comments and write something snarky.

You tell yourself you’re:

- Correcting the creator.
- Putting them in their place.
- Justified in calling them out.

But what you’re really doing is trying to restore your own sense of superiority and soothe yourself.

Because something in that post hit a nerve.

And instead of getting curious about WHY…

You attack the person who wrote it.

What you fail to realize is that the post that triggered you might actually be one of your greatest teachers.

And trust me, I’m not some Buddha over here. The dickhead comments under my own posts trigger me sometimes.

But I choose not to react.

Instead, I pause and get curious. 

I ask myself:

Why did that trigger me?
What is this pressing on inside of me?
What can I learn about myself from this?

Because when something activates us, it’s usually revealing something unresolved inside. 

- A wound.
- An insecurity.
- A past experience.

Something asking to be looked at.
Something asking to be healed.

And this is where the REAL work begins.

Not the work we talk about most on this platform.

- Not the jobs we have.
- Not the fancy titles we hold.
- Not all the money we make.

The REAL work is:

Understanding yourself.
Learning non-reactivity.
Mastering your emotions.

Looking honestly at your wounds instead of projecting them onto others.

That’s the work that will have the biggest impact on your life. And ironically, it will probably have the biggest impact on your income too.

So the next time a post triggers you enough to run into the comments and attack the creator…

Pause. Get curious. Be grateful.

Because the post might not be your enemy.

It might be your teacher.

P.S. Ever tried getting curious instead of reacting?

Here’s how to find creators to comment on.

Yesterday I said:
“Comment on 10 NEW creators posts daily.”

Because commenting on the same people’s posts every day hurts your reach. Now everyone keeps asking me for a list or where to find new creators.

Let’s make this easy.

If you’re a creator or know a great one.
Drop the word “Creator” under this post. 

(And tag your creator friends.)

I’ll build the full list and share it for free.

You’re welcome.😉

P.S. There’s also an easy way to find creators using the search bar. I’ll walk you through the process in the comments.

What are we going to do about all these tech and SaaS sales bros taking over LinkedIn?

Are we leaning toward…

We ride at dawn, they must go?

OR

If we can’t beat them… join them.

If we’re going with that option, we better understand what in the world they're saying. So I made this translation sheet to explain the acronyms. 

(For all of us normal sales folks.)

Feel free to save it and share. 😉

P.S. What terms did I miss?

Entrepreneurs be like… I could never work a 9-5. I love the flexibility to work 117 hours a week whenever I want.

Reminder: you’re allowed to unfollow people.

If it’s not a fit, unfollow.

(This includes my page.)

Here’s how (see image below):

1. Click the profile
2. Tap “Following”
3. Select “Unfollow”

It’s all good. 👋

The #1 thing you must do on LinkedIn.

(It's so simple. Do it now.)

Write down your LinkedIn username and password. Store it somewhere safe. Then turn on two-factor authentication.

(I know this sounds basic.) 

But I've seen way too many people get locked out of their accounts because they didn’t do this. 

So get it done now.

P.S. Who just checked theirs?

It’s been a tough couple of weeks.

But it started off great.

My Florida trip got extended because of the blizzard and my girls and I got a few extra days of sunshine.

- Then we came back to New York and bam.
- The flu took us out like dominos.
- Mine turned into pneumonia.

I also have pre-existing physical conditions that I don’t talk about much on here because you guys are judgey.

(That’s just the truth.)

But being this sick again reminded me of a different time in my life. There were years when I was incredibly sick and never stopped working.

I took discovery calls with a needle in my arm during IVIG infusions. Spent many calls with a basket next to me and pausing/ muting videos so I could throw up. 

I even went into anaphylaxis while on a discovery call.

Crazy right??? 😬

But I NEVER stopped hustling tho.
(I’m a single momma, had no choice.)

When your body is fighting you every single day, everything takes more energy.

Everything is slower.
Everything is harder.

People sometimes ask me:
“When did you get rich?”

And my answer surprises them.

When I got healthy.

When I finally received the correct diagnosis of Hypereosinophilia and got the medication that stopped my body from overproducing eosinophils and attacking all my organs.

About a year after that… things started changing financially. Around 2021 my business really started taking off.

Because when your body isn’t constantly fighting you…

You can finally use all that energy to build.

Health really is wealth.

P.S. I’m glad to be back this week.  Did you miss me? 🤣

We need to make this clear…

Sales and marketing on LinkedIn are completely different.

Marketing = creating content.
Sales = 1:1 outreach

You can be an absolute beast at using LinkedIn for sales and suck at getting engagement on your content. 

Don’t confuse the two. ✌🏼

LinkedIn DM Pro Tip: Just be direct and ask your question.

(No beating around the bush.)

Connect with one of these notes:

1. Connecting here so I can ask you a quick question.
2. Connecting here so we can chat quick in the DMs.

Then when they accept, ask your question. 
Keep it to ONE sentence.

See below example.👇
(She got a response)

No long paragraphs. No pretending.

Just ask the question.

__________________________________________________________

Disclaimer: This is just another option to increase response rates. Nothing works 100%. Also, I am very aware that Mariam most likely uses automation to send her question. But that's the reality of 90% of the people doing outreach on here.

I've trained teams on leveraging LinkedIn since 2017, the majority of the people simply won't do outreach the right way. They won't send video messages, personalize the outreach, or do their research.

So this is the best bet for most of the people who just want some form of outreach to somewhat work on here.

Send one short question. Get the convo started.

P.S. Look in the comments about the no note verse note debate on the connection request.

graphical user interface, text, application, chat or text message

All the LinkedIn “gurus” tell you the same thing.

(Especially when it comes to outreach.)

- Do your research.
- Send video messages.
- Personalize all of your outbound.

But here’s what I KNOW after being in sales for 20 years and training teams on LinkedIn for 9 years.

93% of you will never do what I say.
Even when you pay me to tell you what to do. 😂

So as a sales trainer who actually works with teams, I’ve accepted this reality. And because of that… I train some teams (lazy ones) on my “Hail Mary” approach.

Because something is always better than nothing.

Now before you ask.

No, I’m not teaching the "Hail Mary" approach for free today.

In honor of International Women’s Day…

I’m not giving away my IP to prove competency.

However, I will tell you, doing personalized videos is the BEST outreach approach but if you 100% won't do it. There are still other ways to get meetings booked from LinkedIn.

Those “gurus” might just not know it.


P.S. I'll make commenting easy for you and your VAs today. 

Give me a "Hail Mary" in the comments.

Some of my comments get MORE impressions than my posts.

(That should tell you something.)

But most people get stuck on commenting. 

So I put together a guide.

(You'll want to save this one.) ♻️

Here are 6 styles of commenting you can use today:

1. Value add - add a new insight or advice to the post
2. Compliment - call out something they did well
3. Detailed - expand on their idea with depth
4. Social proof - share a quick result or win
5. Basic - keep it simple, don't overthink it
6. Humor - say something funny 

That’s it.

6 ways to never overthink commenting again.

P.S. Are you commenting daily?

Client: Chelsea I don’t think I’d still be in business if it wasn’t for you.

Me: Wow… that means a lot. Thank you.

Client: I’m serious. Marketing and sales isn’t my thing. You made this all possible.

I started working with Erik D Oslund, MBA, CPA, CFP®  a couple years ago after he left corporate to start his own Fractional CFO and Controller firm.

He was struggling to get clients and wasn’t booking meetings. But within 60 days of my 6 C’s training, he landed his biggest client.

Over the years he:

- Stayed consistent
- Followed the system
- Built a real pipeline

He also built a profitable business with predictable revenue.

Now his firm is thriving and he has more time with his kids. 

That’s what this is really about.

Not just sales.
Not just meetings.

More time with your family
More control of your schedule
More ownership of your income

This is why I do this.

If you want to book more meetings too.

(Even if sales isn’t your thing.)

Start with my free 3-day Email Course that teaches you how to book meetings without the BS.

https://lnkd.in/eCxqNqY4

taplio

The Battle

Kristo Olli

Chelsea Olsen ✨

Followers

Posts

Engagements

Likes

Performance ScoreKristo Olli's LinkedIn Performance

Performance ScoreChelsea Olsen ✨'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Kristo Olli

Chelsea Olsen ✨

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kristo Olli's LinkedIn Performance

Performance ScoreChelsea Olsen ✨'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKristo Olli's LinkedIn Performance