The #1 reason you don't see results from your marketing is because you're lacking a strategy. (Sorry, did that sting a little? 😬)

The thing is, I've seen too many coaches, consultants and professional service businesses limit their growth and impact because marketing is too complicated. 🫣

And really, I don’t believe marketing should EVER be the thing that holds you back from being successful in your business. 

I joke that it’s my personal mission to make you love marketing - really though, my goal is to help you get excited about it because it feels good AND gets you the results you want. 💪🏼

Marketing doesn’t have to be complicated at all. In fact it really can be simple and authentic...AND allow you to grow your business while impacting more people.

The truth is, you can do much LESS and be so much MORE effective. 🎉

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I work with coaches, consultants and solo business owners who are DIYing their own marketing and feeling overwhelmed and frustrated. Your clients come from referrals and networking, and you wish there was a way to start getting high quality inbound leads. I offer 1:1 consulting packages and a membership community to help you get clear and focused on authentic marketing strategies that will attract and convert your ideal clients.

I also serve as a Fractional CMO for people-centered professional service businesses. You've built your business on referrals and relationships, and you're ready to create a marketing plan that will enable a sales team to take your business to the next level. I conduct an audit and assessment of your current marketing efforts, and create a strategic marketing plan centered on authentic content that builds meaningful relationships.

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If you're ready to stop throwing spaghetti at the wall (or wasting thousands of dollars on ads that aren't working), and want to start executing a marketing plan that you're excited about - DM me "marketing plan" and let's see if it makes sense to work together.

Kristi Mitchell

Wells Fargo

VP-Transformation Enablement

• Accountable for service delivery and business development of assigned strategic clients and new clients within assigned territories to deliver target Key Performance Indicators. 
• Responsible to provide technical leadership, execution oversight and governance in planning, solution engineering, executing and managing the software engineering team supporting broad base of clients.
• Leading Delivery engagements for Healthcare and Financial services.
• Leading Agile transformations and coaching teams to become cross functional and start believing that velocity comes from clean code and solid engineering principles.
• Helped building high performing Agile teams.
• Facilitated multiple training sessions for Agile from team to leadership level.
• Provide execution and delivery leadership to various product teams.

Engagement Director: Enterprise Transformation

Capgemini

• Successfully managed multiple engagements with Clients in API Gateway, Microservices Cloud computing for Platform as a Service(PaaS), Software as a Service(SaaS), Banking as a Service(BaaS) and Web Portal development.
• Works closely with Product Management, Engineering and Quality to deliver program reports, communication and coordination for multiple leading US banks. 
• Lead teams through trainings, release planning, iteration planning, project tracking, daily stand-ups, customer demonstrations, iteration retrospectives and daily issue resolution.
• Brought in Agile best practices such as time-boxing, continuous integration, code/design reviews, transparency, accountability, rally tracking, product visioning, technical debt reduction, self-management, empowerment and role training resulted in realized velocity improvement of more than 100%.
• Contributed in developing an Enterprise Agile Transformation Program for transforming cross program development teams, across business units and geographical regions within the client enterprise, including developing training program, transformation metrics, and community of practices.
SOW’s creation with financial reports, team on-boarding, off-boarding activities along with immigration and recruitment team coordination.

Senior Manager/Agile Transformation Lead

Williams-Sonoma, Inc.

•	Successfully implemented high visibility, multi-million dollar projects with e-Com, Marketing and Order Management Groups consisting of Tokenization, Rewards program, Data optimization etc.
•	Apply Waterfall, Scrum and Kanban methodologies to deliver high visibility initiatives.
•	Transitioned various teams on Scrum Methodology.
•	Reporting weekly status to key stakeholders including budget tracking, resource forecast and risk assessments.
•	Acting as a lead driver of the project success, facilitating the resolution of day-to-day business, technical and general project issues.
•	Addressing cross-functional issue/risk identification, documentation and mitigation planning.
•	Communicating directly with senior management or external customers to confirm requirements, discuss progress and deliver project deliverables.
•	Conducting daily stand ups, sprint planning, sprint review and retrospectives to ensure Scrum implementation.
•	Working closely with Product managers/owners to refine/prioritize backlog.

Sr. Project Manager/Scrum Master/Agile Coach

Apple Inc.

• Responsible for developing project plans and associated communications documents and reports for all stages of the projects.
• Actively engaged for making reports and analyzing operational status for various projects.
• Conducted various JAD sessions for analyzing complex requirements.
• Coordinated multiple teams for requirement gathering and analysis.
• Conducted various training sessions for multiple teams.
• Developed and managed the project management plan, schedule management and metrics for the deliverables.
• Handled multiple teams successfully to ensure timely delivery.
• Works on significant and unique assignments of diverse and complex scope.
• Addresses opportunities for process improvements and influencing change.

Project Lead/ Agile Coach

Various Fortune 500 Companies

• Responsible for defining project scope, goals and deliverables that support business goals in collaboration with management and stakeholders
• Responsible for providing business requirements within an AGILE software development AGILE SCRUM environment
• Provided AGILE project management controls, project plans, timeline schedules, facilitate JAD sessions, and review software defects
• Development and continued iterations of operations, procedures, processes, templates, and websites.
• Responsible for providing business requirements within an AGILE software development SCRUM environment. 
• Contributing to software process-reengineering efforts aimed at evolving current software development practices to adopt Lean/AGILE and Scrum practices
• Developed Risk management plan by proactively assessing risks using impact analysis; created risk mitigation/workaround plan; implemented risk mitigation plan and updated as risk values changed.  
• Managed project resources and project timeline using MS Project, JIRA, MS Excel.
• Facilitate issue resolution of defects uncovered through testing. Participated in ad hoc testing of system interfaces with Program Participants. 
• Conducted JAD sessions for communicating with the all Project directors and stakeholders and created Process Workflows and Functional Specifications.
• Created and managed project templates, use case templates, requirement types and traceability matrix. 
• Conducted training sessions for various teams.
• Demonstrated and was able to get the full buy-in from the upper management of the value of Agile artifacts like back logs, burn down charts, release plan, iteration plan, task dashboard over traditional waterfall artifacts.
• Facilitated daily standup, backlog prioritization, backlog grooming, sprint review and sprint retrospectives.

Agile Coach/ Scrum Master/ Project Lead

Recognized leader and mentor in the introduction, advocacy, and education of cutting edge Agile best practices to achieve quality development initiatives rapidly, sustainably, and predictably. Diversified industry wide experience as Agile Transformation Lead and Agile Coach in multiple domains. Possess strong leadership skills with a deep technology background.
Adept at account management establishing strong customer relations and driving revenue generation and motivating , guiding, and leading multiple globally diverse Scrum teams to collaborate while effectively delivering large-scale software and web-development projects within established time and budget constraints. Handled multi million, high visibility  organizational initiatives like identity proofing, tokenization, cross brand rewards program, website redesign etc. 
Coached 1000+ teams and successfully handled multiple transformations to Agile with diversified frameworks. Highly trained and tremendous expertise in Agile product life cycle (SCRUM) methodologies. Proven track record to transform non-Agile teams to Agile teams.  
Worked as JIRA/Confluence admin. Created JIRA workflows, projects, dashboards, and scrum boards for different projects in Enterprise analytics Portfolio and coached teams/PM’s and Product Owners how to use them. 
 


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The Battle

Kristi Mitchell

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