The #1 reason you don't see results from your marketing is because you're lacking a strategy. (Sorry, did that sting a little? 😬)

The thing is, I've seen too many coaches, consultants and professional service businesses limit their growth and impact because marketing is too complicated. 🫣

And really, I don’t believe marketing should EVER be the thing that holds you back from being successful in your business. 

I joke that it’s my personal mission to make you love marketing - really though, my goal is to help you get excited about it because it feels good AND gets you the results you want. 💪🏼

Marketing doesn’t have to be complicated at all. In fact it really can be simple and authentic...AND allow you to grow your business while impacting more people.

The truth is, you can do much LESS and be so much MORE effective. 🎉

••••••••••••••••••••••••••••••••••••••••••••
I work with coaches, consultants and solo business owners who are DIYing their own marketing and feeling overwhelmed and frustrated. Your clients come from referrals and networking, and you wish there was a way to start getting high quality inbound leads. I offer 1:1 consulting packages and a membership community to help you get clear and focused on authentic marketing strategies that will attract and convert your ideal clients.

I also serve as a Fractional CMO for people-centered professional service businesses. You've built your business on referrals and relationships, and you're ready to create a marketing plan that will enable a sales team to take your business to the next level. I conduct an audit and assessment of your current marketing efforts, and create a strategic marketing plan centered on authentic content that builds meaningful relationships.

••••••••••••••••••••••••••••••••••••••••••••
If you're ready to stop throwing spaghetti at the wall (or wasting thousands of dollars on ads that aren't working), and want to start executing a marketing plan that you're excited about - DM me "marketing plan" and let's see if it makes sense to work together.

Kristi Mitchell

𝗜’𝗹𝗹 𝗯𝗲 𝗵𝗼𝗻𝗲𝘀𝘁: 
LinkedIn has been a bit of a rollercoaster lately. Between the algorithm shifts and the reach being a total mystery, it’s easy to get frustrated with the "platform" side of things. 😒 

𝗕𝘂𝘁 𝘁𝗵𝗲𝗻 𝗜 𝗹𝗼𝗼𝗸 𝗮𝘁 𝗺𝘆 𝗻𝗲𝘁𝘄𝗼𝗿𝗸 𝗮𝗻𝗱 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿: 
The algorithm didn't build my business, the people did. Despite the tech frustration, this space has allowed me to meet so many incredible people I would have never known otherwise. 🥰 

They aren’t just "connections"; they are collaborators, cheerleaders, and the reason I keep showing up. 👯‍♀️ 

If you aren't following them yet, you’re missing out on the best parts of this platform:

Miranda ⭐️ VonFricken: LinkedIn Expert & Trainer (𝘢𝘯𝘥 𝘥𝘢𝘪𝘭𝘺 𝘥𝘰𝘴𝘦 𝘰𝘧 𝘳𝘦𝘢𝘭𝘪𝘵𝘺.) She is the perfect mix of bubbly energy and no-nonsense brilliance. We’ve collaborated and referred business for years, and her posts always inspire me to do more and be more in this world. 🤩 

Toby Myles: My "Biz Bestie" and a true master of storytelling. We met here years ago and now we support each other through the highs and lows of biz ownership (𝘢𝘯𝘥 𝘭𝘪𝘧𝘦 𝘪𝘯 𝘨𝘦𝘯𝘦𝘳𝘢𝘭.) If you haven't heard her podcast, Her Origin Story, it’s the only one I listen to religiously. 🎙️

Lisa Klein: Business Coach & Process Strategist. We crossed LI paths in early 2025 and when we finally met over Zoom in December, it felt like we’d known each other forever. I love her focus on process and Lead Magnets (𝘴𝘰 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵!), and she is absolutely crushing the engagement game right now - despite these algo changes. Take note! 💪 

Let’s keep this momentum going! 

I’m shouting out these 3 women, but I want to fill the feed with even more brilliance today.

𝗧𝗮𝗴 𝟯 𝗮𝗺𝗮𝘇𝗶𝗻𝗴 𝘄𝗼𝗺𝗲𝗻 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘄𝗻𝗲𝗿𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 𝘄𝗵𝗼 𝗶𝗻𝘀𝗽𝗶𝗿𝗲 𝘆𝗼𝘂!

Let’s spark some new connections and show this algorithm what a real community looks like. 💞

🎯 Marketing Strategist | 🎙 Podcast Host: UNF*DGE Your Marketing | 🎤 Speaker & Presenter on Strategic Marketing Planning, AI + Marketing, Personal Branding and Making the Leap to Entrepreneurship

THIS! 👇 

This visual has been in my head for so many years and now it finally exists in the world! (𝘛𝘩𝘢𝘯𝘬 𝘺𝘰𝘶, 𝘎𝘦𝘮𝘪𝘯𝘪.)

This image represents the biggest problem I see in the world of marketing.

THIS is what happens when you operate without a strategic marketing plan. 😳 

Look at the top of the funnel: 
You pour tons of time, energy, and money into "Awareness & Visibility." You're busy, and it feels like you are doing the work that will get you where you want to go with your business.

Then look at the middle:
Without a solid strategy connecting the stages of Attract, Convert, Nurture, Close, all that hard work just pours out of gaping holes. 

The result is a frustratingly tiny drip of clients at the bottom. 😣 

STOP pouring water into a leaky bucket.🚰 
START investing in a strategic plan to help you grow. 🌱

Does this resonate at all?...

Is it just me, or did January 1st arrive about two weeks too early? 😅 

If you’re a mission-driven service provider still catching your breath after the holidays, I have a confession: 𝗜’𝗺 𝗼𝗳𝗳𝗶𝗰𝗶𝗮𝗹𝗹𝘆 𝗱𝗲𝗰𝗹𝗮𝗿𝗶𝗻𝗴 𝗙𝗲𝗯𝗿𝘂𝗮𝗿𝘆 𝗮𝘀 𝘁𝗵𝗲 𝗻𝗲𝘄 𝗝𝗮𝗻𝘂𝗮𝗿𝘆. 

I’m skipping the "New Year, New Hustle" pressure and spending this month in a contemplation phase - focusing on alignment rather than just "doing more." 

I’m sharing the full breakdown of how I’m navigating this (𝘢𝘯𝘥 𝘩𝘰𝘸 𝘺𝘰𝘶 𝘤𝘢𝘯, 𝘵𝘰𝘰) in tomorrow’s edition of 𝗧𝗵𝗲 𝗠𝗼𝗻𝘁𝗵𝗹𝘆 𝗠𝗲𝗺𝗼. 

If you aren't on my email list yet, here is a teaser of what’s arriving in your inbox tomorrow morning:

👉 𝗧𝗵𝗲 𝟮𝟬𝟮𝟲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁: The only 4 tasks you actually need to focus on to set your foundation for the year. 

👉 𝗧𝗵𝗲 𝗖𝗼𝗵𝗲𝘀𝗶𝘃𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗦𝗲𝗰𝗿𝗲𝘁: My guest podcast appearance where we discuss how to make your marketing pieces actually work together. 

👉 𝗧𝗵𝗲 "𝗤𝘂𝗶𝗰𝗸 𝗣𝗹𝗮𝗻" 𝗦𝗵𝗼𝗿𝘁𝗰𝘂𝘁: How to cut through the noise and get a solid 2026 plan in just 60 minutes. 

👉 𝗖𝘂𝗿𝗮𝘁𝗲𝗱 𝗥𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀: High-value organizational and sales tools from experts Emily Aborn and Bryan McDonald. 

Don't miss it! 

It's going out tomorrow to help you uncomplicate your marketing for the year ahead. (𝘓𝘪𝘯𝘬 𝘪𝘯 𝘱𝘳𝘰𝘧𝘪𝘭𝘦 𝘵𝘰 𝘴𝘪𝘨𝘯 𝘶𝘱.)

Which camp are you in?
1️⃣ January was the fresh start
2️⃣ February sounds like a good idea

THIS is going to be super fun... 🤩 
and a little scary (𝘧𝘰𝘳 𝘮𝘦, 𝘯𝘰𝘵 𝘺𝘰𝘶.) 😬 

I'm putting myself in the "hot seat" on my own show and having my friend and insightful sales expert Bryan McDonald interview ME about my own mistakes in marketing/sales.

𝗬𝗼𝘂 𝗱𝗼𝗻'𝘁 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗺𝗶𝘀𝘀 𝗶𝘁! 
(𝘖𝘳 𝘮𝘢𝘺𝘣𝘦 𝘺𝘰𝘶 𝘥𝘰...𝘢𝘯𝘥 𝘵𝘩𝘦𝘯 𝘐 𝘥𝘰𝘯'𝘵 𝘩𝘢𝘷𝘦 𝘵𝘰 𝘣𝘦 𝘴𝘰 𝘯𝘦𝘳𝘷𝘰𝘶𝘴.😅)

https://lnkd.in/gj5sr9hu

This is a show where I chat with service-based business owners and leaders about past experiences they've had with marketing that didn't go as planned, and share their lessons learned.

In this episode, I’m turning the tables and bringing on Bryan McDonald, a partner at On Purpose Growth who helps entrepreneurs get comfortable with sales and build confidence in their sales approach. Bryan is jumping into the host seat to interview me, and we’re diving into my own challenges around separating sales from marketing, the fear of rejection, and what it actually takes to create a simple, repeatable sales process. If you’re a business owner who’s ever felt stuck or uneasy about selling, you’ll want to join us for this honest conversation!

UNF*DGE Your Marketing: Episode 80 - Bryan McDonald

Are you looking for more clarity (𝘢𝘯𝘥 𝘭𝘦𝘴𝘴 𝘤𝘩𝘢𝘰𝘴) in 2026? 🙋‍♀️ 

I recorded a special solo episode of UNF*DGE Your Marketing to help you start 2026 strong - without falling into the trap of overcommitting, overhauling everything, and feeling overwhelmed by February. 😅 

Here’s what I cover in this quick solo episode:

➡️ 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 𝗢𝘃𝗲𝗿 𝗚𝗲𝗻𝗲𝗿𝗶𝗰: Stop blending in. I talk about why your unique story and perspective are your best marketing assets - and how to ditch generic content for good.

➡️ 𝗟𝗲𝗮𝗱 𝘄𝗶𝘁𝗵 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Don’t try to out-shout the noise. I share some key questions to get clear on who your ideal client is and how to actually reach them in a crowded market.

➡️ 𝗗𝗲𝗳𝗲𝗻𝗱 𝗬𝗼𝘂𝗿 𝗘𝗺𝗮𝗶𝗹 𝗟𝗶𝘀𝘁: Despite what you may have heard, email marketing is not dead! I explain why it still matters, and how to actually nurture your audience without getting lost in the social media shuffle.

➡️ 𝗣𝗵𝗮𝘀𝗲 𝗬𝗼𝘂𝗿 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵: Dreaming up five new marketing initiatives? I walk through how to roll them out one at a time so you get sustainable results (and less stress).

If you’re ready to make 2026 the year your marketing finally works for you (𝘯𝘰𝘵 𝘢𝘨𝘢𝘪𝘯𝘴𝘵 𝘺𝘰𝘶) start with this special solo episode.

🎧 Listen on your favorite podcast platform.

𝙒𝙝𝙞𝙘𝙝 𝙤𝙛 𝙩𝙝𝙚𝙨𝙚 𝙥𝙤𝙞𝙣𝙩𝙨 𝙧𝙚𝙨𝙤𝙣𝙖𝙩𝙚𝙨 𝙢𝙤𝙨𝙩 𝙬𝙞𝙩𝙝 𝙮𝙤𝙪?

Have you been assuming your email campaigns are arriving in your subscribers inboxes? 😳

Don't panic BUT...

A hidden mistake might be quietly tanking your reach (𝘢𝘯𝘥 𝘤𝘰𝘴𝘵𝘪𝘯𝘨 𝘺𝘰𝘶 𝘴𝘢𝘭𝘦𝘴) - without you even knowing it. 😬 

In the latest episode of UNF*DGE Your Marketing, I sat down with email strategist Karen Grill, who broke down some surprising secrets about what’s really happening with your emails behind-the-scenes.

Trust me, you don’t want to wait until your open rates tank (𝘰𝘳 𝘺𝘰𝘶’𝘳𝘦 𝘴𝘶𝘥𝘥𝘦𝘯𝘭𝘺 𝘪𝘯𝘷𝘪𝘴𝘪𝘣𝘭𝘦 𝘵𝘰 𝘺𝘰𝘶𝘳 𝘧𝘢𝘷𝘰𝘳𝘪𝘵𝘦 𝘭𝘦𝘢𝘥𝘴) to figure this stuff out.

Here are a few quick snippets from our conversation:

➡️ There’s a technical move most business owners either skip or don’t even know exists - and if you miss it, you could be in “email jail” without realizing it.

➡️ “Cleaning” your list isn’t just about removing obvious spam. There’s a smarter, strategic way to weed people out that can actually boost your revenue and deliverability.

➡️ Some of the biggest mistakes people make with consent and spam complaints are way more common (𝘢𝘯𝘥 𝘮𝘰𝘳𝘦 𝘥𝘢𝘯𝘨𝘦𝘳𝘰𝘶𝘴) than you think.

𝗖𝘂𝗿𝗶𝗼𝘂𝘀 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲? 

This episode is PACKED with practical strategies, but you’ll have to tune in to hear all the details and find out if you’ve been making these mistakes yourself.

Give it a listen (𝘺𝘰𝘶’𝘭𝘭 𝘵𝘩𝘢𝘯𝘬 𝘺𝘰𝘶𝘳𝘴𝘦𝘭𝘧 𝘭𝘢𝘵𝘦𝘳)!

Be honest - do you feel a little nervous now? 🫣

Elle R.

Guessing is for games, not your copy | I turn real client insights into empathetic words that up to 4X revenue for coaches and consultants

Are you copyguessing?

Okay, fine – I just made that word up. But it *should* be a real word because it’s a real issue.

Copyguessing is what I call it when you simply guess what to write.

Instead of writing copy based on the message your clients need to read so they jump at the chance to work with you.

A lot of smart service providers end up copyguessing because they've been told to "just write."

So how do you fix it?

You go deep on client insights:

📱 You put your ear to the ground (okay, eye to the screen) and do social listening.

💻 You check out competitor reviews and testimonials.

📞 You schedule interviews with past ideal clients.

Then you map it all to the right message and communicate your value to your future ideal clients. 

Or you send me a DM, and I'll do all that for you 😉

I take real client insights and turn them into empathetic words that up to 4X revenue for coaches, consultants, and creatives.

In other words, I help you communicate your worth to attract high-quality leads.

(And potentially book 17 new projects in 1 quarter like one of my clients did!)

Here’s how I do that 

⚡️COPY AUDITS: 

Using powerful psychology “hacks,” (I'm sorry, I hate that word, too 😅), I give you personalized improvements to amp up the conversion rates on your landing page or website.

⚡️WEBSITE MESSAGING + REWRITE: 

I get on actual calls with your actual past clients and mine their thoughts to write copy that resonates with future ideal clients.

⚡️SALES COPY THAT CONVERTS: 

I write optimized sales pages that reflect your amazing offer so the launch that’s been stressing you more than your old boss gets results 🔥

Kiss all that copyguessing goodbye 😘

I’ll be over here 

Copyresearching.

Copyempathizing.

And copywriting the message your dream clients need to read. 

Shoot me a DM or email elle@clearcopyworks.com

I’ll catch up with you there 🙌

Freelance Copywriter

How to spot AI copy:

(The REAL tell)

WORDS.

Words this. Words that.

ChatGPT freakin' looooves WORDS.

Think about it. LLM = Large Language Model

Which means all the words are AI tells. Obviously.

So there ya go. That's how you spot AI copy.

Now...

Can we pretty please stop making these stupid proclamations? 😜

Let's all just agree to think critically about who used the words and writing patterns that AI was trained on, first. *cough* humans *cough*

Instead of worrying about "how" you can tell if AI wrote it, let's worry more about whether the writing is any good.

I, for one, plan to focus on publishing writing that has purpose. 

And (for the sake of our collective sanity) a little bit of SOUL.

H/T Allison Rossi 🦄 for calling out the latest crusade against the word "CLARITY" <insert eyeroll here>

Elle Rosselli

Guessing is for games, not your copy | Freelance copywriter | Messaging Strategist | Ghostwriter | Turning real client insights into empathetic words that increase revenue for coaches and consultants

It’s one of those days today…I’m sitting in the hospital with my oldest (his chemo hit hard this week and he unexpectedly needs a blood transfusion)...

When my youngest calls from school because his head feels “squishy squishy”* and I’m scrambling to find someone to pick him up.

*Side note: stealing his description of a headache for a future writing project 😂 

On the plus side, I got all my deliverables done ahead of schedule this week! 

And it’s days like these that remind me how thankful I am to have a business — and clients — that support this kind of flexibility. 

Happy Friday 🤪 

This tired mama is VERY ready for the weekend!

I find it hilarious when people argue after they're called out for using AI.

My dude.

You've been called out for using AI and you have 2 options,:

1. Live with the fact that we noticed and move on.

2. Accept the feedback and make some changes.

If you really DIDN'T use AI, you've just been told you sound like a bot.

It's probably time to get weird. Or at the very least...try to write like a human 😅

Why are you arguing?!

I've been avoiding posting here for some really dumb reasons.

Well, not all of the reasons are dumb, I suppose. 

The first two are actually pretty legit:

For one, I've been busy with client work, which is amazing and something I'm eternally grateful for. 

The second is that I've been busy with life as my oldest kiddo heads into year 2 of his battle against cancer.

But, the third reason I've not been on here as much is concern about how it "looks."

(I'd say the "optics," but I've heard "optics" is on the outs because it's an AI tell 🙃 Then again, which word isn't these days?!)

Anywho, I digress. 

The point is I wasn't posting partly because I don't want clients to see me on here and think, "Shouldn't she be working on my project?!" 

But that's silly, isn't it?

I'm a writer. That's what I do. 

I write.

And I love it. (Incidentally, this is also why I don't let AI write for me. Go figure, eh?)

I need to show up here because writing is the clearest way for me to share my thoughts. 

And who wants to work with a writer who doesn't, well, enjoy writing?

Not my clients. I know that for a fact.

I just figured I'd share in case you're a fellow lurker lurking, instead of posting, for a nonsensical reason that only exists in your head. 

Maybe this will help you shake that thought – and the words – out onto the page💛

"I've spent close to 15 hours using AI to try and get this launch copy right, and I think it still sucks."

That's what they told me on our call. 

And Dearest Gentle Reader, it did indeed, suck.

But I don't judge when clients come to me with these kinds of problems.

They've experimented (absolutely nothing wrong with that) and come to the conclusion that it would be a lot less painful to work with a human copywriter.

Next time, they'll save themselves the headache and come to me, first.

PS maybe 20% of what they'd come up with was usable. 

That's a lot of wasted time. 

I get us 75% of the way there JUST through voice of client interviews and market analysis.

Oh, and almost 2 decades of research and writing experience, of course 😉

"Thank you, Queen!" 

I'd complimented the barista at Starbucks and she sent me off with those words. 

I left absolutely beaming from the energy and her words. 

And even after I promptly hit a blasted speedbump and splashed half my cafe misto all over my gear shifter, I still felt good driving away because of that send off.

It's a powerful reminder of what the unexpected can do.

There are obvious, standard ways to say something...

And then there are fresh, new ways to say the same thing that can add a little sparkle to someone's day ✨

That's what makes people remember you. 

So the next time you're writing your copy, try switching it up a bit.

Know your audience ("Queen" might not be the right term of endearment for everyone 😅), and consider how you can say something a little different or sparklingly unexpected. 

You might be surprised how that small change in your communication shifts how your audience thinks of you and your business!

Every. Single. Time. 

It literally never fails that I will spend an hour proofreading, see zero typos, confidently smash that "post" button and then IMMEDIATELY see THE most obvious typo.

#AndThisIsWhyIWorkWithProofreaders

When I was 13, my 'stylist' decided an orange choppy mullet look was right for me.

Spoiler: it wasn't

(I'll throw a pic in the comments if you wanna see how awful it was)

So when I walked away from my latest hair appointment feeling like I might be reliving that style, I panicked. 

But, being the people-pleaser I am, I decided to try and get used to it.

A week later, I still hated it (not as much as that 9th grade mess, but enough).

I had a choice to make:

Call my stylist and tell her how I felt
Or suck it up and find a new stylist 🙃

The thought of being a "complainer" gives me the heebie-jeebies...

But not as much as the thought of finding a new stylist 😅

So I told myself to over it and call my stylist. 

And guess what?

We had a great conversation, booked a time for the fix, and she was beyond thankful I gave her a chance to redo it. 

Because the alternative is what we all live in fear of: 

A bad review or a client who ghosts.  And no one wants that.

We ALL want the chance to fix things if they miss the mark.

I mean, you better believe if a client isn't happy, I want to figure out how to fix the problem. Because no collaboration is one-sided.

At least, it's not if you work with providers who are truly strategic partners 😉

P.S. Hair's all fixed and the experience wasn't half as traumatizing as walking around with the orange chop in middle school 😂

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