Kris Hughes 🪓

Social Media Content Creator

Zanate Marketing

* Fractional marketing for growth-stage companies that drives revenue.
* B2B focus, but we're chameleons -- we meet you where you are.
* Focus areas: cold and warm outreach, organic traffic engines, thought leadership, social media management and company story development.

Founder | Fractional Marketer

Gallium Solutions

* Fractional marketing director for a rapidly-growing government grants consulting company.
* Building out a warm and cold outreach engine to consistently drive leads.
* Executing a content strategy to consistently increase organic traffic and niche authority.
* Developing the company's social media presence to amplify thought leadership.

Fractional Marketing Director

Prospology

Working with Prospology.com as a fractional brand strategy coach to help the medical writing community's students develop a strong presence on LinkedIn and a storytelling strategy that supports the growth of their freelance medical writing businesses.

Brand Strategy Coach

Several Clients

* I'm a LinkedIn ghostwriter for 3 founders: The owner of a CRO consultancy, the owner/CEO of a SaaS company, and my friend who runs an eCommerce growth consulting company.
* As a ghostwriter, I publish a total of 36 posts per month on these accounts and do 30 hours a month of community cultivation work to help drive more interest for my clients with their ideal clients.
* The goals are to increase profile views, attention on content, and cultivate leads for my client's business.
* LinkedIn Ghostwriting has been a core service offering of Zanate Ventures since I founded the company in March 2020.

LinkedIn Ghostwriter 👻

Point One Navigation

Helping to develop and manage the content pipeline operations for a major precision navigation company with clients across industries like agriculture, drones, and self-driving cars.

Content Operations Consultant

Optimist

Fractional managing editor for Optimist's link building project, Juice.

Responsible for progression of articles through developmental funnel from topic generation to writer assignment, to the final product that's ready to be pitched to guest post websites to land links for our clients.

To date:
* Overseen hundreds of articles through the editorial and publishing process, all of which required my topic generation and editorial touch
* Managed a team of writers across timezones and around the world which has helped Juice become profitable in less than a year and maintain that level of profitability to date

Managing Editor

Mayple

* Working as a freelance email marketing consultant for Mayple via their contract with MailChimp/Intuit. 
* Audit MailChimp client email accounts to find areas for improvement through health checks. 
* Present on findings and implementations to solve gaps in use.
* Conduct implementations based on these identified gaps and report to clients.
* Occassionally continue with Mailchimp clients following process as an email consultant.

Email Marketing Consultant

CB Company

Social media ghostwriting and niche community building for the CEO of a series of cannabis industry events held each year in Switzerland.

Audience & Income

Member

DataHawk

Content Creator

Coaching ambitious freelancers to build better businesses.

Developing a strong marketing program isn't easy.
A couple of roadblocks stand in the way.
Some have to do with time, and others, resourcing.

Here's the typical scenario for many companies:
* They're doing some marketing content and storytelling now and then.
* They may occasionally fire off a cold campaign, or run some ads.
* Their marketing is 'good enough,' but they know it could be better.
* Marketing responsibilities are split between several different people.
* Who check the 'task boxes' begrudgingly.
* And the resulting work is disjointed at best, or confusing at worst.

For these companies, marketing is anything but strategic. Or the strategy is made of sticks and string when it should be concrete.

Things can be different, though.

Our work as Fractional Marketers helps these companies:
* Tell a more cohesive and powerful story
* Identify their core audience and create a marketing narrative that resonates
* Find the right channels to develop so effort isn't wasted
* Execute quickly on short-term opportunities and lay the foundation for long-term growth and sustainability 
* Install and execute on repeatable, predictable processes & strategies that continue to move the needle

We offer three options for engagement:

* It all begins with our Marketing Tune-Up. Over 30 days we'll take a 'look under the hood' of your current marketing and find 2-3 opportunities for quick wins that we can work on together. 
* Your investment for the Marketing Tune-Up is directly applied, to one of two monthly retainer options if you choose to keep working with us, the Scale plan and the Soar plan.
* Under the Scale plan we're developing warm and cold email outreach, an organic traffic engine, social media marketing, and thought leadership content to have things firing on all cylinders.
* Under the Soar plan, we become your marketing team, hiring freelancers from our network and going full-speed ahead to help you pour fuel on the fire of your marketing momentum.

You get two of us at Zanate—me and my wife Julie—who bring a combined 30+ years of experience in content, marketing, and storytelling to the table to help your portfolio companies custom-craft and execute a content strategy that's right for their unique situation and niche.

The cost?
Less than half the annualized cost of a typical full time Chief Marketing Officer, on the high end.

Interested to learn more?
It all starts with a free Marketing Strategy Call to set the table.

DM me or book 30 minutes here:
https://savvycal.com/krishughes/marketing-strategy-call

Founder --> Ghostwriter & Content Creator for Growing Coaches & Solopreneurs

Sunbelt Business Brokers of South Florida 

If you're a business owner looking to:

✅ Sell your business,
✅ Grow through acquisitions,
✅ Create systems to stabilize your operation and maximize revenue & profitability to then exit.

I can help!

As a business owner myself, along with extensive corporate experience and a systematic approach to everything I do through my TunedIn consulting practice, I will help you navigate the process with ease, confidence, and full confidentiality.

Sunbelt Business Brokers of South Florida is a licensed business brokerage and an established affiliate of SUNBELT, the world's largest business brokerage firm with offices around the globe. 
 
Sunbelt specializes in confidentially assisting owners of privately-held companies to value, market and sell their businesses, as well as representing buyers interested in professional assistance in their business searches.

SPECIALTIES: Business Broker, Business Valuation, Business Exit Planning, Business Acquisition Financing, SBA Loans, Buy a Business, Sell a Business, Florida Businesses for Sale, Business Consulting, Lean Six Sigma Black Belt, Executive Coaching.

Business Broker

Ricardo Solorzano, Tuned-In Coaching

Discover who you are, retune yourself to the essence of what moves you to your core, and grow your business and life by leveraging on your unique strengths...not for the sake of achievement, but with a meaningful purpose as a vision.

Leave a legacy.

All from a place of Ease & Flow.

Step back in the driver's seat of your life!

Performance, Mindset & Business Coach

EEM Technologies Corp.

EEM started as your typical fluid power distributor, based on the needs we saw in LatAm markets specifically.

Upon listening to customers and understanding that their biggest pain is having equipment go down unexpectedly, and not being able to troubleshoot on a timely basis, we decided to go back to the drawing board.

It turns out approximately 70% of failures can be attributed to fluid cleanliness. Basically machine oil, air, water, fuel, additives that lose their functionality due to contamination and poor handling practices.

There's our 80/20!

If we can impact the 20% that's generating 70-80% of the failures, stabilize processes, to then optimize systems and train personnel, we will then allow you to maximize what you bring to the market.

Our core mission was born:

Maximize equipment's A.R.E. at top manufacturing locations both in LatAm and the US:

> Availability
> Reliability
> Efficiency

Through the latest and greatest fluid technologies and systems.

We help maximize your productivity while reducing your costs, and positively impacting the environment.

Some of our lines include:

> HYDAC
> Schroeder Industries
> Bosch Rexroth
> ATOS
> Emerson Aventics
> ASA Hydraulik
> FOX
> Tan Delta Systems
> Nano Pro MT

And more are constantly added based on specific process needs from our customers.

Field service capabilities:*

> Lubricant & fuel filtration and dehydration
> Particle counts in real time
> Oil condition in real time
> Pump, motor, cylinder, power unit repair, calibration, commissioning & troubleshooting
> Flushing
> On site training and online training coming up soon!

*Available in select markets. Please contact us for details.

My DM's are always open! Reach out if you have any questions!

Managing Director

Exceed Fluid Solutions

BETTER FLUIDS. BETTER NUMBERS.

Exceed Fluid Solutions was born to bring the best fluids and fluid management practices to the industry, with the key objective of supporting our customers optimize their equipments' availability, reliability, and efficiency. 

The approach generally involves four phases:

I. Plant / equipment survey for baseline conditions,
II. Implementation of corrective measures for stabilization: on-site particle counts, oil analysis, fluid filtration, dehydration,
III. Process optimization: design review, Nano Pro MT nanotechnology fluids,
IV. Implementation of predictability / preventive measures: sensor technologies, telematics, IoT, maintenance agreements.

Fluids are a currency in your operation. Not only do you get an immediate ROI from properly maintaining your fluids (statistically 70% of all hydraulic system failures stem from contamination), but you can also achieve significant energy savings through the use of nanotechnology lubricants, greases, coolant and additives; all while extending the life of your base fluids, and equipment (68% less metal wear on average!) effectively decreasing OPEX (big time!)

That's why we believe Better Fluids mean Better Numbers, and not just on your P&L...

Call us today, we can help!

(305) 695-8008
sales@exceedfluids.com
www.exceedfluids.com

Co-Founder | Director

Bosch Rexroth

Technical support in the South East US region for all products within Bosch Rexroth's hydraulics portfolio including: pumps, motors, on-off, proportional and cartridge valves, manifolds, and power units among others.

Responsible for hydraulic system design with strict considerations for machine efficiency, cost effectiveness and product availability.

Product training for our distribution sales force to allow for proper selection and market penetration.

Regional Applications Engineer

Develop, plan and execute activities to ensure ISO 9001-2008 certification and compliance to ISO TS 16949 standards.

Standardization of activities & documentation within our operational campus in Fountain Inn and development of an internal audit system to ensure compliance.

Quality Systems Supervisor

Quality engineer responsible for key OEM, military, and distribution accounts. Main goal to reduce ppm rates through plant wide coordination of 'zero defect' continuous improvement activities.

Served as the local champion for 8D planning, execution, training, and auditing activities to increase team effectiveness and ensure adherence to Bosch Quality standards.

Coordinated and executed auditing and corrective action plans for cleanliness certification from our main mobile hydraulics customer.

PPAP submission per AIAG standards to key customer base, both for internal production transfers and new product releases.

Led Lean Six Sigma project to reduce machining defects on core competence product used by all key OEM's.

Quality Engineer

Responsible for transferring supply base of axial piston units core components from Europe to NAFTA with strict considerations for quality, cost, and JIT availability to harmonize with QMS & Bosch Production System requirements.

Project scope included: technical review, optimal manufacturing process selection, preparation of RFQ packages, supplier audits, price negotiations, and coordination of PPAP process with Quality department. Expertise in multiple products & processes: castings (grey and ductile), turned parts, multi-axis machined parts, heat treatment methods, and material analysis among others.

Project Purchasing - Technical Buyer

Tune-In to who you are at your core, and achieve your wildest dreams from a place of ease & flow | Mentor | Catalyst | Advisor | Fluid Power & Sales Expert

You finally have your business, but it feels like it has YOU. Are you ready to take it to the next level while stepping away and truly becoming a business owner?

You thought you could be free, but it seems the more it grows, the more you need to be IN the business. Time to change that.

If you’re:

❌  Constantly overwhelmed, you work longer hours but growth seems to be stagnant,
❌  Worried about being able to continue on, while not enjoying the fruits of your labor,
❌  Missing out on enjoying time with those that matter most, along with your hobbies!
❌  Allowing your health and most important relationships to suffer.

You've been compromising for way too long!

Imagine if you:

✅  Had a business that ran efficiently without you there,
✅  Could contribute to it doing those things you’re the BEST at,
✅  Could prepare your business for a future exit, or grow it through acquisitions!

All while having more margin to enjoy time with your loved ones, work on that amazing hobby, and feel better than ever!

I’ve been there and worse. 

From working a corporate job, to becoming an entrepreneur and learning how failures show us the way. I’m here to show you there’s a better, easier way to taking your business past those 7 figures! 10X past!

It's about getting your business and life TunedIn, following a simple process:

Step 1: Gain clarity on where you are vs. where you'd like to be,

Step 2: Identify the ideal org design to get you there as fast as possible, then assign each member based on strengths, including you!

Step 3: Define key metrics for each department, all feeding the higher organizational goal, and monitor progress.

Step 4: Create systems to consistently deliver results while allowing you to step away from the business.

Step 5 (optional): Expand through M&A's or prepare your business for a future sale!

--

Schedule your complimentary discovery call below, or sign up to one of my coaching cohorts!

DM or visit my website for more info, or simply call me at:📞(786) 322-3322 - or WhatsApp!

www.ricardosolorzano.com

Ricardo J. Solorzano

It’s about time for a proper introduction. I’m Venezuelan.






Yes, a proud Venezuelan-American after 21 years in this incredible country.

I am Venezuelan by values, work ethic, and resilience.

#MariaCorina's Venezuelan.

Not Tren de Aragua Venezuelan.
Not Maduro’s.
Not Chávez’s.
Not a thug.

Definitely not an "enchufado."

And absolutely not a socialist or communist.

I believe they’re the minority.

They just get the headlines.

We all know how that works...

--

Married for 21 years.

Proud father of three incredible humans who teach me something new every single day.

Family guy. Through and through.

I arrived nearly 22 years ago on a work visa.

Worked corporate. Learned the system.

Then chose the harder path: entrepreneurship.

My foundation is mechanical engineering.
Fluid power. Lean Six Sigma. Operations.
And yes, sales. I love sales when it’s done right.

I own EEM Technologies, a fluid power distributor I’m intentionally turning into a global marketplace.

The mission is simple: keep our customers’ operations running. Period.

No fluff.
No bureaucracy.
No excuses.

Just parts delivered on time.

I also founded TunedIn, a boutique coaching and consulting firm for founders who are done thinking like startups.

> Scaling through systems.
> Growth without burnout.
> Expansion without losing yourself.

Not growth through sacrifice.

Growth through alignment.

That work naturally led me into business brokerage.

> Grow to sell.
> Or grow through acquisition.

Always with intention.

Why TunedIn?

Because I’m a musician.

Founders who are struggling remind me of an instrument that’s out of tune.

The potential is there. The power is there.

Something is just misaligned.

When founders reconnect to who they are,

and build from authenticity and purpose,

business stops feeling heavy.

Clarity returns.
Momentum follows.

They become TunedIn.

Brokerage and consulting isn’t what I do.

It’s my ikigai.

--

If you’ve built real proof of concept, but keep hitting a ceiling,

or you know it’s time to talk exit strategy

and bridge the gap to the valuation you actually want,

I’m your guy.

Fair warning: we go deep.

If you’re ready to find out how much value your business can truly create,
book a complimentary discovery call below.

My commitment: you’ll leave with a clear, actionable plan.

And if we move into a Grow-to-Sell engagement,

100% of my consulting fee is credited at closing.

Because alignment matters.

And I only play win-win.

Ready when you are!

#aboutme #businessbroker #sellmybusiness #businessconsultant #growtosell #mergersandacquisitions

This screenshot isn’t from a coaching client.






It’s from a business brokerage client.

A founder who is deep in the middle of a potential exit,

And could really use a coaching call.

Why?

Because getting a deal flowing, a real deal, is never just tactical.

> It’s emotional.
> It’s psychological.
> It’s strategic.
> It’s about making decisions from clarity, not chaos.

Founders sell from one of two places:

-- Fear which leads to rushed decisions, ego battles, second-guessing, bad negotiations.

++ Alignment which leads to clean thinking, bold ideas, creative structures, and deals that actually close.

My job is not only to market your business, get offers, and negotiate terms.

My job is to help you stay grounded enough to make the right decisions.

On your terms,
From your vision,
For your legacy.

Because this is your biggest investment.

Not mine.
Not the buyer’s.

YOURS.

--

That’s the difference when your broker is also a business owner,

And has coached leaders into scaling their companies and elevating their entire life.

If you are wondering whether now is the right time and whether we are the right fit, let’s talk.

Schedule your complimentary meeting below.

Let’s get this right.

#businessbroker #businesscoach #sellmybusiness #executivecoaching #mindset #alignment #transition

Valuation tip: document your processes.








Documenting your processes isn't about just having them in writing.

But about everything that comes from actually going through the motions:

1. You get all stakeholders together,
2. Ideally map the process through a process workflow chart,
3. Identify key triggers, tasks, information and material flow (if applicable),
4. Create quality gates in the process: if / then, and how to measure,
5. Inevitably you'll get to a point where you want to measure something:

KPI's are born (key performance indicators),
People understand their responsibilities better,
Previous issues are aired and you'll end up fixing them.

Not only does your work become consistent,

And your results,

But just think of how easy onboarding new associates will be.

Scalability suddenly stops being scary,

And starts being EASY.

--

Are you a founder / business owner looking to either exit or start mapping it?

You're probably aware of most of the issues with the organization.

Let's meet via Zoom:

A pre-valuation meeting with gap analysis.

Know the levers you need to work on to improve your organization,

And impact your valuation.

A link to my calendar is in the comments:

The meeting is complimentary.

I promise you'll leave with an actionable plan.

#businessbroker #businessconsultant #growtosell #standardize #leansixsigma #iso

20% of what you do generates 80% of your results.








it's called the Pareto principle, and it never fails.

When founders I work with wonder how I'll be able to uncover opportunities to get them to their desired valuation,

Within a reasonable timeframe,

I always use Pareto:

It always starts with what they're doing today.

The issue is, very few of us stop to actually notice.

Once they do, it's game over:

> Routine, fire fighting activities that don't move the needle,
> Work that's the responsibility of an established team,
> Wasting time staying busy.

Couple that with a deep knowing on what their strengths are,

And systems to make sure 'we do as we say'.

And your desired exit is suddenly visible:

It's not about possibility,

It's about it being inevitable.

--

Do you feel you're busier every day, but can't see the impact on your bottomline?

Want to exit but can't see how your business will be valuable enough to enable the life you want to live afterwards?

Then we need to talk.

I will help you gain clarity on where you are, vs where you want to be.

And come up with an action plan to get there fast.

Ready when you are!

#businessconsultant #businessbroker #growtosell #pareto #sellmybusiness #miamibusinessbroker

Are you a buyer looking for your next acquisition?






Then this is for you.

Most buyers don't realize this, but you also need representation.

Yes, brokers are technically intermediaries.

But in the real world, you and I know how this actually works:

Either we are working with the seller, or we are helping the buyer make a smart move.

And buyer-side deals are not easy. There is no exclusivity. There is no guaranteed compensation. Most brokers do the bare minimum.

Here is the truth:

If you are a vetted buyer, having the right broker on your side changes everything.

A broker who only wants your name and an NDA is not representing you.

That is someone checking a box.

What you actually need is someone who:

> Asks you the real questions:

Your background, your experience, your financial readiness, your fit, your vision.

> Prepares you for the process:

What to expect, what to look for, what to avoid.

> Shows up to meetings to contribute, not just sit there.

You want someone who asks the questions you may not think of.

Someone who helps you understand the business at a deeper level.

Builds the bridge with the seller.

The relationship matters. Buyers who are positioned well get chosen.

Helps structure the offer the right way.

Because a great buyer can lose a deal simply by how the offer is written.

--

Quick story:

I recently worked with a buyer who checked every single box:

> Great energy
> Financially qualified
> Perfect operational fit

He seemed ready.

But his broker?

Had him sign the NDA,

Showed up to the meetings and literally warmed a seat.

Added nothing
Asked nothing
Brought no strategy.

There was zero guidance, zero preparation, zero support.

The result?

The way the offer was structured made the buyer look like the villain.

Instantly.

Unprofessional. Unprepared.

And he was not the villain at all.

The deal fell apart for one simple reason:

He was not represented the way he deserved.

--

If you are a serious buyer, do not make this mistake.

Founders take you more seriously when you arrive prepared and well represented.

The conversations flow smoother.

You avoid misunderstandings.

And you put yourself in a position to win the deal.

Whether you buy now or later, get the right broker in your corner.

It matters more than you think.


#businessbroker #mergersandacquisitions #MandA #buyerside #businesscoach

Even if your product / service is amazing, this is a deal breaker:







Broken operations.

--

My kids’ pediatrician is brilliant. Sharp, forward-thinking, even open to holistic approaches.

But yesterday, my wife and I made the decision to switch pediatricians.

Why?

Because his team is a mess.

> Unwelcoming attitude, like we’re bothering them,
> Zero proactiveness: patients not signed in, then pushed to the back of the line,
> Billing? Completely chaotic.

All operational. All fixable. But all ignored.

And that’s the point:

People don’t leave because of your product.

They leave because of how it’s delivered.

Even raving fans turn into negative reviews when the day-to-day fails.

If you’re running a business and know operations are one of your weak spots, don’t wait.

Your valuation depends on your ability to show smooth, documented systems

Buyers pay more for businesses that do not rely on the founder

Weak ops lead to a lower multiple or no deal at all

Let’s fix the top 3 root causes fast.

Simple, repeatable, scalable, and ready for due diligence.

DM me or grab a time on my calendar below.

And if you decide to exit, I will credit your consulting fee at closing.

Ready when you are!

--

Pic: team building retreat in Cancun earlier this year. A cohesive organization delivers the best products!


#businessbroker #operations #businessconsultant #leansixsigma #sellmybusiness #valuation

Thanksgiving is the perfect time to step out of the grind.








Not just to feel grateful.

But to be honest with yourself.

Are you still excited about your business?
Or are you secretly exhausted?

> Maybe growth feels heavy.
> Maybe you’ve been “thinking about selling” for years.
> Maybe you're running on habit instead of passion.

If that’s you, listen:

It’s not failure.

It’s a transition.

And the worst thing you can do is ignore it for another year.

So:

1. Gather your financials,
2. Schedule a valuation call with me,
3. Get clarity on your real options.

Make a decision based on facts, not guilt or fear.

Finish the year strong.

Start the next one aligned with where you truly want to go.

--

Happy Thanksgiving LinkedIn!

#businessbroker #businessconsultant #change #transition #exitplanning #sellmybusiness #miamibusinessbroker

Everything will change the minute you do this:





STOP being busy.

Once you do:

> Your revenue will explode,
> Your costs will be minimized,
> Your team's effectiveness will increase,
> Your customers will become brand advocates,

Your company valuation will soar.

Simply from stopping all that busyness.

And focusing on those 2-3 things you know are needed for things to change.

--

Seems scary in the short term.

But it's much scarier to find out your legacy is worth nothing.

If you need help, I can pinpoint those 3 areas you need to focus on,

And make you aware of the busyness in your life,

So that you can trim it,

And take off!

Ready when you are!

#businessconsultant #businessbroker #growtosell #sellmybusiness

My advice to this client: trust but verify.







Although I've got a number of great businesses listed for sale,

This one stood out from the moment I connected with the founder:

A hard working, very disciplined entrepreneur, engineering background,
Very clean financials, his add-backs clearly identified,
Consistent growth throughout its history,
Unique product offering, own brand,
Design for Lean Six Sigma,
Tight run ship.

It's gotten a lot of attention: over 25 leads the first week alone.

Then offers started pouring in.

One of them particularly stood out:

> The right number,
> The right deal structure,
> Great buyer profile: ideal experience,
> Desire to continue with the strong legacy built, BUT:

It has failed to provide specifics as to how the deal will be funded.

My advice?

Hold off on signing it, or discussing further until proof is sent.

--

Founders:

When you sign the LOI, you're stepping into the Buyer's World.

Nothing wrong with it, but make sure you verify the critical before you commit:

FUNDS.

Anyone can be wealthy on paper.

But if you're signing for your buyer to find their investors,

You're committing with nothing to show for it.

--

If you’re preparing to exit your lower middle market business:

It’s not just valuation,
Not just operations,
Not just assets,
Not just “the multiple.”

It’s about protecting the entire deal flow.

Front to back.

That’s where the right advisor becomes invaluable.

If you want to explore an exit the right way,

I’ve got your back.

DM me and let’s get to work.


#businessbroker #middlemarket #businessconsultant #mergersandacquisitions #dealstructure #

Would you buy your worst service provider?








Think back to that one awful experience with a service provider:

HVAC, appliance repair, pest control, your HOA…

What made it unforgettable?

Slow response?

Poor communication?

No follow-through?

Surprise fees?

--

Now look at your own business.

See any similarities?

Fixing them will not just improve your customer experience,

It will increase your VALUATION.

Because when buyers look at your company, they’re asking:

“Is this business built to run without the founder?”

Here’s the real question:

Did you just tell your team to “do better”?

Or did you implement systems that make errors impossible?

That’s the difference between generic advice, vs.

Having a Lean Six Sigma Black Belt in your corner.

--

If you're thinking about selling your business and you know there are operational cracks that could hurt your valuation, DM me.

I'll show you how to systematize excellence using poka-yoke principles:

AKA: Fool-proof.

Ready when you are.

#businessbroker #leansixsigma #businessconsultant #sellmybusiness #growtosell

This is one way I know I will 100% get this listing.







The seller decided to go at it on his own.

'Paul' reached out to me, interested in valuing two of his businesses.

One of them wasn't quite ready to sell in my opinion, it is a great business model but the owners haven't given it enough time to flourish, 

The other one is a great model, especially here locally in Miami, plus it includes a nice chunk of real estate in a prime location.

We went through the whole exercise:

> Cash flow, reviewing the financials,
> Operations wise: org chart, customer acquisition, improvements, systems,
> Owner vision: gaining clarity on why they wanted to sell, what was possible,
> Deal structure: it's a group of partners that want different things.

This whole exercise is complimentary.

I show you what's important to bring much needed clarity.

Many people say I should charge for it. I think it builds trust and rapport.

Well, yesterday I found out he decided to sell on his own.

...now I'm excited: I know for sure he will list with me.

Why?

a. We didn't go into the detail required to build a strong deck, ideal buyer profile, messaging framework to speak to those ideal buyers, etc.

b. He's doing zero marketing. We market on all platforms, and reach out to our large list of vetted buyers.

c. He doesn't have the bandwidth to handle the leads coming in, collecting NDA's, sharing a deck / CIM, setting up a data room to share financials, filtering out the buyers through Zoom meetings, etc.

Not to mention what comes after an offer is accepted, due diligence starts, and the whole deal has to be prepared for closing...

Also: buyers are prepared. For some of them, this is what they do for a living.

He will hit a wall.

I will get a call soon.

--

Thinking of selling your business?

You CAN do it on your own. No question about it.

The question is:

Are you willing to burn yourself out just doing admin stuff?

And how much are you willing to leave on the table?

This is probably your largest assets we're talking about.

Many times it's your retirement fund.

Schedule a meeting with me and let me show you how it's done.


#businessbroker #businessvaluation #sellmybusiness #businessconsultant

If you're an a*$hole, chances are you won't sell your business.







Doesn't matter that it's the perfect opportunity,

Highly profitable,

The ideal plug in for someone else's operation.

Because: you will always stand in the way.

Preventing anyone from finding out this is the case.

--

I just spoke to a prospect that had an aggressive demeanor from the very first hello.

Let's call him: 'Lucifer' (good match).

Well, Lucifer's got multiple businesses running under a single LLC.

And all the P&L's are...of course: all together into a single accounting system.

In trying to create an accurate recast of this business, I ask him to separate them, or tell me how expenses are distributed.

He won't. Told me if I'm a 'real broker' I should be able to sell this business for $x dollars.

I explained why, and told him any good buyer needs to be able to verify the info.

Then went on to tell him how most buyers will go through the SBA for this specific opportunity size.

He got upset: "Ohhh no, no SBA, I'm not financing anything!!!"

(I further explained).

Then a voice within said: you want to help, this guy doesn't want to be helped.

Moving on.

--

Would you imagine how buyer seller meetings will go?
Or going through due diligence with this guy?

Another high valuation tip:

Choose your clients wisely! There are BAD customers!

...and for God's sake: don't be a 'Lucifer'.

--

#businessbroker #businesconsultant #attitude #mindset #sellmybusiness

Remotely considering an exit? Start with the end in mind:







Not just the monetary 'end'.

But, specifically: what your life will be like no longer as the 'owner'.

Even if you're tired. Overwhelmed. No longer in it to win. To grow.

You WILL miss this stage of your life.

So:

Get clear on your vision.

How?

I've got the perfect exercise for you.

DM me the word 'Exit', and I will share a pdf with the instructions.

--

I promise it will make ALL the difference in how you see and plan your exit.

Ready when you are!

#exitplanning #consciousexit #businessbroker #businesscoach #vision

The quality of your results depend on this: 







The quality of the questions you're asking. 

If your questions revolve around routines, 

You'll just end up continuing to put out fires. 

Reframe them, And get a totally different result: 

-- 

'Ernie' reached out looking for capital to grow his business, 

Brokerage is not just about selling outright, 

But about finding the right partner to come in and add what's needed to scale up...while you continue working on your business. 

Well, he was stuck in fire fighting mode, 

Managing his existing supplier base, 

And chasing bad paying customers. 

-- 

The question I asked him was: 

"If you had millions in the bank... 

...what would be a bold growth action you would execute on? 

...one so bold that it scares you just thinking about it." 

He didn't have to think. 

He KNEW. 

His face changed. 

By our next meeting, he had renewed focus. 

And was clear on his ask, along with the roadmap. 

-- 

Is there a knowing deep within you? 

One that says: you can do much better? 

Let's hop on a call and get you thinking boldly. 

Whether you decide to sell, grow through partnerships, or create an exit roadmap... 

I know it'll be a win-win. 

A link to my calendar is in the comments below. 


#businessconsulting #businessbroker #growtosell #bold

Valuation advice: learn to say "NO" more often.






Right after going through determining current status, vs. desired vision on my consulting engagements,

(The gap analysis).

I start working on figuring out what needs to go.

What needs to stop.

Most founders think me coming in means more to do.

They're asking for the 'adders',

And are surprised when I tell them we're subtracting.

--

Growing when you've got proof of concept lies in your ability to laser focus.

Double down on those things you're best at,

While removing those that just create complexity for your organization,

Even if that means firing a few customers.

(It usually means doing so).

--

Next time you think of taking that next order "to help",

When you know how much of a headache it was last time.

And when you're not even sure you made money on it.

Say no.

It's not easy, but the first time you do it will open the floodgates,

TO FOCUS.

...and your valuation will follow.

#businessbroker #valuation #exitplanning #sellmybusiness #miamibusinessbroker

This is exactly what I was talking about on my post. Read below.

Sell your roofing business! Grow via acquisition of other roofing related businesses! I will help you navigate the sales & acquisition processes.

You can ignore my advice but you can’t ignore the consequences of ignoring my advice. Part 9

(These websites promising to “get you in front of buyers” are selling the biggest lie in business sales: that access is the same as leverage. It isn’t. It never was.)

Buyers don’t pay for access.
Buyers pay for control.
And when you show up alone, they already have it.

You’re not negotiating. You’re reacting.
You’re not “saving the commission.” You’re giving away the upside.

My clients walk into the market with preparation and leverage.
If you think a website can replace that, you can’t DIY your sale.
II
You built your business with everything you had. Don’t blow it at the end.

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Ricardo J. Solorzano

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The Battle

Kris Hughes 🪓

Ricardo J. Solorzano

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ricardo J. Solorzano's LinkedIn Performance

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