Kris Hughes 🪓

Social Media Content Creator

Zanate Marketing

* Fractional marketing for growth-stage companies that drives revenue.
* B2B focus, but we're chameleons -- we meet you where you are.
* Focus areas: cold and warm outreach, organic traffic engines, thought leadership, social media management and company story development.

Founder | Fractional Marketer

Gallium Solutions

* Fractional marketing director for a rapidly-growing government grants consulting company.
* Building out a warm and cold outreach engine to consistently drive leads.
* Executing a content strategy to consistently increase organic traffic and niche authority.
* Developing the company's social media presence to amplify thought leadership.

Fractional Marketing Director

Prospology

Working with Prospology.com as a fractional brand strategy coach to help the medical writing community's students develop a strong presence on LinkedIn and a storytelling strategy that supports the growth of their freelance medical writing businesses.

Brand Strategy Coach

Several Clients

* I'm a LinkedIn ghostwriter for 3 founders: The owner of a CRO consultancy, the owner/CEO of a SaaS company, and my friend who runs an eCommerce growth consulting company.
* As a ghostwriter, I publish a total of 36 posts per month on these accounts and do 30 hours a month of community cultivation work to help drive more interest for my clients with their ideal clients.
* The goals are to increase profile views, attention on content, and cultivate leads for my client's business.
* LinkedIn Ghostwriting has been a core service offering of Zanate Ventures since I founded the company in March 2020.

LinkedIn Ghostwriter 👻

Point One Navigation

Helping to develop and manage the content pipeline operations for a major precision navigation company with clients across industries like agriculture, drones, and self-driving cars.

Content Operations Consultant

Optimist

Fractional managing editor for Optimist's link building project, Juice.

Responsible for progression of articles through developmental funnel from topic generation to writer assignment, to the final product that's ready to be pitched to guest post websites to land links for our clients.

To date:
* Overseen hundreds of articles through the editorial and publishing process, all of which required my topic generation and editorial touch
* Managed a team of writers across timezones and around the world which has helped Juice become profitable in less than a year and maintain that level of profitability to date

Managing Editor

Mayple

* Working as a freelance email marketing consultant for Mayple via their contract with MailChimp/Intuit. 
* Audit MailChimp client email accounts to find areas for improvement through health checks. 
* Present on findings and implementations to solve gaps in use.
* Conduct implementations based on these identified gaps and report to clients.
* Occassionally continue with Mailchimp clients following process as an email consultant.

Email Marketing Consultant

CB Company

Social media ghostwriting and niche community building for the CEO of a series of cannabis industry events held each year in Switzerland.

Audience & Income

Member

DataHawk

Content Creator

Coaching ambitious freelancers to build better businesses.

Developing a strong marketing program isn't easy.
A couple of roadblocks stand in the way.
Some have to do with time, and others, resourcing.

Here's the typical scenario for many companies:
* They're doing some marketing content and storytelling now and then.
* They may occasionally fire off a cold campaign, or run some ads.
* Their marketing is 'good enough,' but they know it could be better.
* Marketing responsibilities are split between several different people.
* Who check the 'task boxes' begrudgingly.
* And the resulting work is disjointed at best, or confusing at worst.

For these companies, marketing is anything but strategic. Or the strategy is made of sticks and string when it should be concrete.

Things can be different, though.

Our work as Fractional Marketers helps these companies:
* Tell a more cohesive and powerful story
* Identify their core audience and create a marketing narrative that resonates
* Find the right channels to develop so effort isn't wasted
* Execute quickly on short-term opportunities and lay the foundation for long-term growth and sustainability 
* Install and execute on repeatable, predictable processes & strategies that continue to move the needle

We offer three options for engagement:

* It all begins with our Marketing Tune-Up. Over 30 days we'll take a 'look under the hood' of your current marketing and find 2-3 opportunities for quick wins that we can work on together. 
* Your investment for the Marketing Tune-Up is directly applied, to one of two monthly retainer options if you choose to keep working with us, the Scale plan and the Soar plan.
* Under the Scale plan we're developing warm and cold email outreach, an organic traffic engine, social media marketing, and thought leadership content to have things firing on all cylinders.
* Under the Soar plan, we become your marketing team, hiring freelancers from our network and going full-speed ahead to help you pour fuel on the fire of your marketing momentum.

You get two of us at Zanate—me and my wife Julie—who bring a combined 30+ years of experience in content, marketing, and storytelling to the table to help your portfolio companies custom-craft and execute a content strategy that's right for their unique situation and niche.

The cost?
Less than half the annualized cost of a typical full time Chief Marketing Officer, on the high end.

Interested to learn more?
It all starts with a free Marketing Strategy Call to set the table.

DM me or book 30 minutes here:
https://savvycal.com/krishughes/marketing-strategy-call

Founder --> Ghostwriter & Content Creator for Growing Coaches & Solopreneurs

Cruise

• Directed a team of 5 FTEs and managed over 1,500 offshore employees across three vendors to support autonomous vehicle machine learning model development.
• Owned the roadmap and development of advanced labeling tools for autonomous vehicle machine learning models, directly improving model performance.
• Led a cross-functional team of engineers, designers, and vendors to deliver scalable solutions that labeled billions of data points.
• Established and optimized a New Product Introduction (NPI) framework, accelerating time-to-market for labeling data products.
• Conducted user research and stakeholder alignment sessions to define product requirements and prioritize features.
• Reduced operational costs by $1M through streamlined workflows and capacity planning.
• Awarded the Operations Visionary Award for groundbreaking contributions to AV data labeling operations.

Staff Product Manager - Machine Learning Data Labeling / Ground Truth

Brunk Industries

• Transformed organizational culture by defining and implementing data analytics dashboards (Power BI, SQL), enabling informed decision-making across the organization.
• Partnered with cross functional product teams to optimize internal tools, reducing inefficiencies by 20%.
• Developed strategies to improve product reliability/uptime saving >1,000 hours annually.

Director of Operational Excellence

Amcor

• Managed operations at a $100M revenue medical packaging facility with ~200 employees.
• Directed end-to-end product lifecycle management by commercializing new products and programs and implementing operational roadmaps to ensure profitability. 
• Spearheaded $4MM in new product launches by collaborating with R&D, sales, and engineering teams to ensure on-time delivery and market success.
• Restructured operations to optimize talents, improve teamwork and communication, and increase throughput
• Identified and implemented cost-saving initiatives with customer feedback that reduced expenses by 10% for core products.

Sr. Operations Manager

• Oversaw engineering and EHS functions, managing a $4M budget and 20 direct reports.
• Introduced automation technologies, saving $500K annually.
• Established the facility’s first preventive maintenance program, defining requirements to enhance product quality and reliability.
• Led a team of customers, sales, product management, R&D for new product development

Technical Engineering Manager

Tier 1 Automotive Supplier
• Established first capacity model to better improve manpower and quote new business
• Led engineering and maintenance teams, managing a $1.5M annual expense budget.
• Managed a portfolio of capital projects totaling $1M, enhancing plant capacity by 12%.
• Designed and implemented a new plant layout, achieving improved efficiency and reduced overhead.

Engineering Manager

The Dow Chemical Company

Lead mechanical engineer for commissioning and startup of a world-scale polyethylene plant ($500MM + project), Lead engineer for Salt Mining and Hydrocarbon Distribution Plant
• Commissioned and started up a $500M+ polyethylene facility, collaborated with product teams to optimize operations and reduce costs.
• Leveraged advanced and predictive analytics to identify improvement opportunities and enhance product output and profitability.

Lead Manufacturing Engineer

Caterpillar Inc.

• Completed Leadership and Technical Development Program (LTDP) which included stints in software development, Cat Proving Grounds, and manufacturing engineer at the Cat I6 Engine plant.
• Home group in Mechatronics where I spent my time developing, modifying, and validating control strategies for CAT engines at the global tech center in Mossville IL.

Systems Engineer - Mechatronics

Engineering Leader Sharing Stories | Loves Complexity and Chaos | Real Estate Investor | Technical Program Manager | Addicted to Diet Coke

In my day job I lead amazing individuals building AI products for Machine Learning Engineers in the Autonomous Vehicle space. 

On the side, here on Linkydoink I love talking about Airbnb investing. I love helping others on their investing journey. 

Send me a DM if you ever have any questions I can help answer.

taplio

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Kris Hughes 🪓

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