Kris Hughes 🪓

Social Media Content Creator

Zanate Marketing

* Fractional marketing for growth-stage companies that drives revenue.
* B2B focus, but we're chameleons -- we meet you where you are.
* Focus areas: cold and warm outreach, organic traffic engines, thought leadership, social media management and company story development.

Founder | Fractional Marketer

Gallium Solutions

* Fractional marketing director for a rapidly-growing government grants consulting company.
* Building out a warm and cold outreach engine to consistently drive leads.
* Executing a content strategy to consistently increase organic traffic and niche authority.
* Developing the company's social media presence to amplify thought leadership.

Fractional Marketing Director

Prospology

Working with Prospology.com as a fractional brand strategy coach to help the medical writing community's students develop a strong presence on LinkedIn and a storytelling strategy that supports the growth of their freelance medical writing businesses.

Brand Strategy Coach

Several Clients

* I'm a LinkedIn ghostwriter for 3 founders: The owner of a CRO consultancy, the owner/CEO of a SaaS company, and my friend who runs an eCommerce growth consulting company.
* As a ghostwriter, I publish a total of 36 posts per month on these accounts and do 30 hours a month of community cultivation work to help drive more interest for my clients with their ideal clients.
* The goals are to increase profile views, attention on content, and cultivate leads for my client's business.
* LinkedIn Ghostwriting has been a core service offering of Zanate Ventures since I founded the company in March 2020.

LinkedIn Ghostwriter 👻

Point One Navigation

Helping to develop and manage the content pipeline operations for a major precision navigation company with clients across industries like agriculture, drones, and self-driving cars.

Content Operations Consultant

Optimist

Fractional managing editor for Optimist's link building project, Juice.

Responsible for progression of articles through developmental funnel from topic generation to writer assignment, to the final product that's ready to be pitched to guest post websites to land links for our clients.

To date:
* Overseen hundreds of articles through the editorial and publishing process, all of which required my topic generation and editorial touch
* Managed a team of writers across timezones and around the world which has helped Juice become profitable in less than a year and maintain that level of profitability to date

Managing Editor

Mayple

* Working as a freelance email marketing consultant for Mayple via their contract with MailChimp/Intuit. 
* Audit MailChimp client email accounts to find areas for improvement through health checks. 
* Present on findings and implementations to solve gaps in use.
* Conduct implementations based on these identified gaps and report to clients.
* Occassionally continue with Mailchimp clients following process as an email consultant.

Email Marketing Consultant

CB Company

Social media ghostwriting and niche community building for the CEO of a series of cannabis industry events held each year in Switzerland.

Audience & Income

Member

DataHawk

Content Creator

Coaching ambitious freelancers to build better businesses.

Developing a strong marketing program isn't easy.
A couple of roadblocks stand in the way.
Some have to do with time, and others, resourcing.

Here's the typical scenario for many companies:
* They're doing some marketing content and storytelling now and then.
* They may occasionally fire off a cold campaign, or run some ads.
* Their marketing is 'good enough,' but they know it could be better.
* Marketing responsibilities are split between several different people.
* Who check the 'task boxes' begrudgingly.
* And the resulting work is disjointed at best, or confusing at worst.

For these companies, marketing is anything but strategic. Or the strategy is made of sticks and string when it should be concrete.

Things can be different, though.

Our work as Fractional Marketers helps these companies:
* Tell a more cohesive and powerful story
* Identify their core audience and create a marketing narrative that resonates
* Find the right channels to develop so effort isn't wasted
* Execute quickly on short-term opportunities and lay the foundation for long-term growth and sustainability 
* Install and execute on repeatable, predictable processes & strategies that continue to move the needle

We offer three options for engagement:

* It all begins with our Marketing Tune-Up. Over 30 days we'll take a 'look under the hood' of your current marketing and find 2-3 opportunities for quick wins that we can work on together. 
* Your investment for the Marketing Tune-Up is directly applied, to one of two monthly retainer options if you choose to keep working with us, the Scale plan and the Soar plan.
* Under the Scale plan we're developing warm and cold email outreach, an organic traffic engine, social media marketing, and thought leadership content to have things firing on all cylinders.
* Under the Soar plan, we become your marketing team, hiring freelancers from our network and going full-speed ahead to help you pour fuel on the fire of your marketing momentum.

You get two of us at Zanate—me and my wife Julie—who bring a combined 30+ years of experience in content, marketing, and storytelling to the table to help your portfolio companies custom-craft and execute a content strategy that's right for their unique situation and niche.

The cost?
Less than half the annualized cost of a typical full time Chief Marketing Officer, on the high end.

Interested to learn more?
It all starts with a free Marketing Strategy Call to set the table.

DM me or book 30 minutes here:
https://savvycal.com/krishughes/marketing-strategy-call

Founder --> Ghostwriter & Content Creator for Growing Coaches & Solopreneurs

Michael Barris

Michael Barris Consulting

-Help financial services professionals develop communication and presentation skills to build trust on a regular basis and attract high-net-worth clients. Work with professionals in advisory, insurance, banking, real estate.

-Guide clients, either in 1:1 sessions or group presentations and workshops, to develop ability to use speaking skills to connect, resonate and build trust when presenting in front of an individual or group, be it in-person or online.

-Emphasize the importance of cultivating an audience-first mindset and filtering every word spoken and physical action taken through the question: "How is my message going to impact the person receiving it? Is this going to move them forward and closer to me?"

-Teach clients how to tell stories to warm up listener and inspire them to share back narratives of their own.

-Draw on years of experience as a Dow Jones Newswires & Wall Street Journal editor-writer and Rutgers University adjunct professor of public speaking.

Financial Services Communication & Presentation Coach

-Unpacked strategies for memorable public speaking for readers at every level of speaking proficiency in "How to Become a Super Speaker: The 7 Principles for Speaking with Confidence and Connecting with Audiences," a concise, easy-to-digest volume that became an immediate bestseller.  The book helps people find their voice, simplify complex ideas, and build trust, paving the way for conversations that get influence and conversions.

"Makes the idea of public speaking fun and not intimidating." - New Jersey real estate sales associate.   
Amazon book details: http://www.amazon.com/dp/1674459793 


-Wrote narrative, conducted interviews with government staff, experts for "The Social Media President: Barack Obama and the Politics of Digital Engagement," a 215-page analysis and critique of the use of social media in the campaigns and administration of US President Barack Obama, published by Palgrave Macmillan. Co-written with James E. Katz, the Feld Professor of Emerging Media at the College of Communication, Boston University, and Anshul Jain, the book is a "fascinating and instructive" look at the strengths and weaknesses of social media for public involvement in governmental decision-making, according to reviewer Fred I. Greenstein, Professor of Politics Emeritus at Princeton University.

Publisher's website link: http://us.macmillan.com/thesocialmediapresident/JamesEKatz


Sample: 
https://mike2012blogdotcom3.files.wordpress.com/2012/12/the-social-media-president-ch-4-5-framing-the-peoples-white-house-white-house-online-town-hall1.pdf

Bestselling Author: "How to Become a Super Speaker";  Co-Author: "The Social Media President"

South China Morning Post SCMP

-Shape, sharpen and improve storytelling and reporting by native and non-native English writers as member of SCMP’s North American news team, rewriting heavily as needed. Format copy and add SEO headlines, photos, graphics, videos, links before publishing. Edit video scripts.
-Rank articles on scmp.com for global audience, selecting high quality material for Apple News channel. Send out news alerts. Communicate extensively with managers and reporters to fix errors and ensure copy meets house style, taste and formatting standards.

US Copy and Production Editor - Homepage Team

-Spurred administration of New Jersey Governor Chris Christie to form Council of Innovation in response to recommendation of report I drafted for New Jersey Policy Research Organization (NJPRO) on potential for industry-academia collaboration to enhance NJ economy. NJPRO is think-tank of New Jersey Business and Industry Association. 

-Used interviews, case studies and data analysis to determine that social media is unlikely to be a source of meaningful input in White House decision-making in "The Social Media President: Barack Obama and the Politics of Digital Engagement" (Palgrave Macmillan). Co-written with Boston University mobile tech scholar James E. Katz.

-Raised profile in Western media of a leading Chinese business school, Cheung Kong Graduate School of Business, by crafting op-ed pieces, scripts, media interview responses, scholarly articles on behalf of Dean, senior faculty and conference panel speakers. Promoted school programs, Ivy League partnerships, alumni presentations in video interviews, articles, online marketing, press releases. 

-Enhanced New York Post's "Media City" feature through weaving reporter submissions into engaging narrative and injecting original content. Edited print-edition business pages, including headlines, copy and proofreading/correcting galleys. 

-Covered breaking news and features in both print/video for Mobile Marketer/Mobile Commerce Daily. Moderated Mobile FirstLook conference panel with New York Times, Yahoo's Tumblr on making money with mobile content.

Freelance Editor and Writer

China Daily USA

-Beat the competition on stories for leading State-owned English-language Chinese daily newspaper about China's moves into US auto market, including launching California electric-bus factory. Provided video voice-overs, stand-up reports. Held forum with Twitter users. 

-Tracked and interpreted political, social, financial and legal issues affecting US-China relationship in in-depth features. Covered United Nations, Council on Foreign Relations. Traveled within US to report on conferences, interview newsmakers. 

-Edited copy from across nine US China Daily bureaus. Critiqued home edition for managers.

Business Reporter/Editor

Rutgers University

-Introduction to Public Speaking. Blended personal public speaking experience with in-classroom teaching and online learning and communication systems to guide students on managing speaking anxiety, connecting with audiences. Taught many non-native English speakers. 

-Expository Writing 101. Applied insights from work as professional journalist to enlighten students on synthesizing diverse texts, presenting thesis statement.

Adjunct Professor, Departments of Communication, English

Dow Jones Newswires

-Helped manage 30-person staff on Dow Jones Business News' public website. As Assistant News Editor, distilled, edited extensive range of subject matter. Controlled online front page, including prioritizing items and crafting headlines. Assigned, monitored and updated breaking news stories.

-Turned major press releases and filings into market-moving articles within 20 minutes as Rewrite Desk Copy Editor for Dow Jones Newswires, Wall Street Journal and WSJ.com. Beat rivals with early stories on Kirk Kerkorian proposal to buy DaimlerChrysler, causing automaker's stock to surge. Was among first outlets to publish stories on Bernie Madoff investment scandal, Pfizer layoffs. 

-Influenced direction of US newspapers' business coverage by selecting, rewriting DJ stories for distribution via value-added Associated Press wire. Served as lead Copy Editor on Newspaper Desk. Worked together with AP counterpart to keep stream of DJ stories flowing to world's largest and oldest news service. Assigned stories, had final-reader responsibilities for style, grammar, headlines.

Assistant News Editor, Copy Editor

Knight Ridder Financial News

-Edited and wrote headlines for articles on corporations, equities, commodities and currency for global financial newswire. Assigned coverage of breaking news.

Corporate Copy Editor

News Tribune and Courier News

-News Tribune: Laid out front page of daily newspaper. Directed breaking front-page news coverage. Collaborated with editors, reporters, photographers and technical staff on layouts for front page, local section, state pages. 

-Courier News: Final gatekeeper, managed daily copy-desk news flow. Edited, laid out local, state pages. Worked with reporters, editors to adjust copy to ensure clarity.

Assistant News Editor, News Tribune/Slot Editor, Courier News

Speaking Coach and Bestselling Author | Public Speaking, Communication, Career Growth

I wrote one of the first Dow Jones Newswires/Wall Street Journal online stories about the arrest of Ponzi scheme mastermind Bernie Madoff, perpetrator of a US$50 billion global investment scam.

My job was to get this story out as fast as possible. But I couldn't stop my mind from going to the scores of fraud victims. My thoughts also were on another casualty: the financial industry and, specifically, investor trust.

Flash forward to today. Madoff is dead after 13 years in prison, but his crime has left an indelible mark on me.

After years of experience in speaking, coaching, presenting and writing, I now help financial services professionals to develop their communication and presentation skills; not just to help them handle a Madoff-style crisis but to build trust on a regular basis and attract that higher-level clientele. 

When we work together, you will learn to develop strong speaking skills, whether you're presenting in front of an individual or an in-person or online group, to ensure that you're connecting, resonating and building trust. 

It's necessary to filter every expressed action and word through the question: “How is my message going to impact the person receiving it? Is this going to move them forward and closer to me?"

So I devote a lot of special attention to storytelling techniques that work, whether it's for an audience of one or one to many, to connect you emotionally with the people or individuals you want to reach.

Many of the ideas that I developed while I was a Rutgers University adjunct professor of public speaking are expressed throughout my book, “How to Become a Super Speaker."

If you know that you could attract more deals, close more business and attract high-net-worth clients with stronger speaking skills, I’d be happy to have a conversation about how my method can get you there.
 
💥 If you'd like to get a taste of what I teach, I welcome you to access my free speaking course. You can get it here: michaelbarris.com/mini-course

Here's what some people have said after my presentations:

"Michael provided top-notch direction and coaching around delivery and more. He is an excellent teacher, a true professional and a great communicator." 
—Heather Adams, VP Creation & Development

“Michael was recommended to host a training session at our Learning and Development Festival, and he was fabulous! Some attendees enjoyed Michael’s session so much that we invited him back for a second time.”
—Lindsey Leigh Hobson, Founder, The Learning and Development Collective

Speaking Coach: Helping You Fast-Track Your Career Growth, Navigate Workplace

-I show up-and-coming professionals how to use the techniques of public speaking and communication to navigate the workplace and take their careers to the next level. I give them the tools to deal with organizational challenges at a time of stretched resources in the wake of the Covid-19 pandemic, helping them to gain experience and wins ahead of their next upward move. When they work with me, they develop their ability to talk up products and services, tell relatable stories, inspire teams to increase productivity, handle media Q&As, impress investors, close deals, command conference stages and handle other high-level speaking tasks. I help them smash down their roadblocks through a mix of mindset strategies, speaking skills development, stagecraft education and close coaching that is influenced by the audience-based methodologies and frameworks of professional performers. I do both 1-on-1 and group coaching and give talks and lead workshops based on my bestselling public speaking training book, "How to Become a Super Speaker: The 7 Principles for Speaking with Confidence and Connecting with Audiences." I also give clients access to my online course, "Unleashing the Power of Your Voice," consisting of 20+ lessons featuring me speaking and demonstrating on video the mindset strategies, basic speaking techniques and stagecraft elements that undergird my coaching and speaking programs.

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Kris Hughes 🪓

Michael Barris

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