Kris Hughes 🪓

Social Media Content Creator

Zanate Marketing

* Fractional marketing for growth-stage companies that drives revenue.
* B2B focus, but we're chameleons -- we meet you where you are.
* Focus areas: cold and warm outreach, organic traffic engines, thought leadership, social media management and company story development.

Founder | Fractional Marketer

Gallium Solutions

* Fractional marketing director for a rapidly-growing government grants consulting company.
* Building out a warm and cold outreach engine to consistently drive leads.
* Executing a content strategy to consistently increase organic traffic and niche authority.
* Developing the company's social media presence to amplify thought leadership.

Fractional Marketing Director

Prospology

Working with Prospology.com as a fractional brand strategy coach to help the medical writing community's students develop a strong presence on LinkedIn and a storytelling strategy that supports the growth of their freelance medical writing businesses.

Brand Strategy Coach

Several Clients

* I'm a LinkedIn ghostwriter for 3 founders: The owner of a CRO consultancy, the owner/CEO of a SaaS company, and my friend who runs an eCommerce growth consulting company.
* As a ghostwriter, I publish a total of 36 posts per month on these accounts and do 30 hours a month of community cultivation work to help drive more interest for my clients with their ideal clients.
* The goals are to increase profile views, attention on content, and cultivate leads for my client's business.
* LinkedIn Ghostwriting has been a core service offering of Zanate Ventures since I founded the company in March 2020.

LinkedIn Ghostwriter 👻

Point One Navigation

Helping to develop and manage the content pipeline operations for a major precision navigation company with clients across industries like agriculture, drones, and self-driving cars.

Content Operations Consultant

Optimist

Fractional managing editor for Optimist's link building project, Juice.

Responsible for progression of articles through developmental funnel from topic generation to writer assignment, to the final product that's ready to be pitched to guest post websites to land links for our clients.

To date:
* Overseen hundreds of articles through the editorial and publishing process, all of which required my topic generation and editorial touch
* Managed a team of writers across timezones and around the world which has helped Juice become profitable in less than a year and maintain that level of profitability to date

Managing Editor

Mayple

* Working as a freelance email marketing consultant for Mayple via their contract with MailChimp/Intuit. 
* Audit MailChimp client email accounts to find areas for improvement through health checks. 
* Present on findings and implementations to solve gaps in use.
* Conduct implementations based on these identified gaps and report to clients.
* Occassionally continue with Mailchimp clients following process as an email consultant.

Email Marketing Consultant

CB Company

Social media ghostwriting and niche community building for the CEO of a series of cannabis industry events held each year in Switzerland.

Audience & Income

Member

DataHawk

Content Creator

Coaching ambitious freelancers to build better businesses.

Developing a strong marketing program isn't easy.
A couple of roadblocks stand in the way.
Some have to do with time, and others, resourcing.

Here's the typical scenario for many companies:
* They're doing some marketing content and storytelling now and then.
* They may occasionally fire off a cold campaign, or run some ads.
* Their marketing is 'good enough,' but they know it could be better.
* Marketing responsibilities are split between several different people.
* Who check the 'task boxes' begrudgingly.
* And the resulting work is disjointed at best, or confusing at worst.

For these companies, marketing is anything but strategic. Or the strategy is made of sticks and string when it should be concrete.

Things can be different, though.

Our work as Fractional Marketers helps these companies:
* Tell a more cohesive and powerful story
* Identify their core audience and create a marketing narrative that resonates
* Find the right channels to develop so effort isn't wasted
* Execute quickly on short-term opportunities and lay the foundation for long-term growth and sustainability 
* Install and execute on repeatable, predictable processes & strategies that continue to move the needle

We offer three options for engagement:

* It all begins with our Marketing Tune-Up. Over 30 days we'll take a 'look under the hood' of your current marketing and find 2-3 opportunities for quick wins that we can work on together. 
* Your investment for the Marketing Tune-Up is directly applied, to one of two monthly retainer options if you choose to keep working with us, the Scale plan and the Soar plan.
* Under the Scale plan we're developing warm and cold email outreach, an organic traffic engine, social media marketing, and thought leadership content to have things firing on all cylinders.
* Under the Soar plan, we become your marketing team, hiring freelancers from our network and going full-speed ahead to help you pour fuel on the fire of your marketing momentum.

You get two of us at Zanate—me and my wife Julie—who bring a combined 30+ years of experience in content, marketing, and storytelling to the table to help your portfolio companies custom-craft and execute a content strategy that's right for their unique situation and niche.

The cost?
Less than half the annualized cost of a typical full time Chief Marketing Officer, on the high end.

Interested to learn more?
It all starts with a free Marketing Strategy Call to set the table.

DM me or book 30 minutes here:
https://savvycal.com/krishughes/marketing-strategy-call

Founder --> Ghostwriter & Content Creator for Growing Coaches & Solopreneurs

Boom Labs

Boom CMO is your outsourced solution for those sticky Growth Marketing problems that need an experienced resource. Specialties include: 

Customer Acquisition  Funnel Optimization  Subscription Services (HaaS and SaaS) 
Account-Based Marketing  Content Marketing  Event Marketing  High-Performance Teams
Customer Lifecycle Management  eCommerce  Data-Driven Marketing  Personalization  Marketing and Data Infrastructure  Marketing Operations  Market Research  Competitive Landscape Navigation  Go-to-Market & Positioning A/B Testing  Product Management and Marketing Requirements  SEO/SEM  Paid Media  Display / Mobile / Social Advertising  Vendor Management  Attribution and Media Mix  Budgeting & Forecasting

Founder

Leading growth marketing, demand generation, and content marketing for a high-growth, high-technology company. 

If you want to work on the future of Robotics, Self-Driving Cars, and Location technology chat with me. We are hiring.

Advisor to the CEO and Interim VP of Marketing

Hustle

Director of Growth (Marketing)

Particle

Director of Marketing

Basis, an Intel company

Director of Online Growth

Walmart Labs

Product Management for Customer Data (Universal Customer ID) and Personalization for @Walmart Labs.

Senior Product Manager

Walmart.com

Product Management for Online Marketing at walmart.com - Paid Search, Display, Affiliates, Email, and Mobile Advertising.

Slalom Consulting

Current Client: Walmart.com

Sr. Product Manager Role – Online Marketing

Product Management Consulting, managing a product portfolio which included SEM, Affiliates, and Display Advertising. Also led an Agile/Scrum transition pilot team.

Consultant

Accenture

Project Management and Product Management for a eBay. Worked to define features, requirements, and product strategy for a nascent ad network and established affiliate platform.

Consultant - eBay Partner Network and eBay Ad Commerce

CENTRA Technology Inc

Client: DARPA, the Defense Advanced Research Projects Agency. 
Managed technical, budget, and programmatic aspects of the FALCON program, a Defense Advanced Research Projects Agency (DARPA) with a $100M yearly budget.
Authored new program proposal presentations and recommendations to the United States Congress and DARPA director. 
Negotiated government contracts and source selection activities to minimize program costs. 
Supervised wind tunnel test activities and contributed design advice to a hypersonic vehicle program.

Systems Engineer and Program Management Consultant

Growing eCommerce Businesses at Boom Labs

I am a full-stack marketing leader that incorporates targeted research, data analysis, and strategy to drive brand and product awareness of high-tech products and services in highly-competitive environments.  

I'm passionate about building high-performance, agile marketing teams that consistently execute innovative campaigns and drive the growth of companies. 

I firmly believe that knowledge of the customer is key to marketing success. I'm driven to discover customer needs and motivations.  

Specialties: advertising,  analysis,  assets recovery,  budgeting,  consulting,  contract management,  customer relations,  customer service,  data analysis,  delivery,  development,  executive management,  framing,  government,  internet marketing,  macromedia director,  marketing,  meeting facilitation,  microsoft excel,  networking,  presentation skills,  pricing,  product management,  project management,  proposal writing,  quality,  research,  specification,  sql,  strategic, growth, B2B Marketing, account-based marketing, events, content marketing

taplio

The Battle

Kris Hughes 🪓

Jonathan Gladbach

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