The Burnt Chef Project

A globally recognised non-profit raising awareness, providing training and market-leading support for mental health issues within the hospitality trade. 

We generate funds to do so through sales of branded apparel, corporate training and fundraising. As a registered not-for-profit profits are used to create change by focussing on the wellbeing of individuals, businesses, and teams, in order to improve the sustainability of the industry and challenge stigma. 

Proudly implemented:
🎧 The Burnt Chef Journal Podcast
💬 The Burnt Chef Support Service UK (free 24/7 text based support service. Text BURNTCHEF to 85258)
🎓 The Burnt Chef Academy Training App
🧑‍🏫 Over 45 College Talks (1500 students so far)
🫂 The Burnt Chef Ambassador Programme with 120+ International Volunteer Ambassadors
🗣️ Unlimited Therapy and Mental Fitness App. Available globally in 9 different languages
🖤 Accreditation Scheme (coming soon 2 years in development)

CEO/Founder

CHOW - Culinary Hospitality Outreach & Wellness

I'm pleased to announce I have joined the Board for CHOW to impart any knowledge and experience I have of growing a successful non-profit in order to contribute to CHOW's growth.

As part of my role I'll be aiding CHOW in increasing their reach of peer support facilitators by fundraising and recruiting more volunteers through a partnership with The Burnt Chef Project.

An incredible opportunity for both organisations to help even more hospitality professionals on a global scale.

Board Member

Laser Assault Somerset

A passion turned business venture focussed on getting people into the outdoors and moving in all weather. 

Birthdays, corporate days and competitions using state-of-the-art laser tag equipment with a range of 250m+.

Team Deathmatch | Defuse the Bomb | All vs All | One Shot One Kill | Capture the Flag

Director

Round the Twist Fanpage

I setup this fanpage in 2008 after being a fan of the series and noticing there wasn't a page. Currently at 30k followers on Facebook.

Owner

Nose 2 Tail Photography

Owner of Kris Hall Food Photography.

As an experienced Sales Manager who has worked in the food wholesale business for a number of years I work closely with chefs and business owners to capture their perfect dish, menu or portfolio shot within this self employed venture!

Country Fare Foodservice

Managing five sales professionals – looking after internal sales and commercial operations, but also undertaking key external sales pitches and meetings with high spending key accounts and top business prospects. As a key member of the management team, I am responsible for:

• Achieving growth in the business, setting new selling standards;

• Ensuring the sales team are over achieving their targets as individuals and a team;

• Setting objectives for the team as well as targets, and coaching and performance management;

• Recruitment of dynamic sales professionals;

• Building and maintaining long-lasting go-to client relationships, working with them to ensure all needs are met by the business;

• Working closely with the Director to deliver company performance and objectives;

• Identifying emerging markets and market shifts, ensuring the business is always innovative and presenting itself at the right quality and price in the current market.

Sales and Marketing Manager/Head of Sales

The Fine Food Company Wincanton

- Responsible for new business development and key account management of 250+ accounts.

- Dealing directly with business owners, Executive and Head Chefs this role involves the promotion of over 5,000 specialist ingredients to restaurants, pubs, caterers, manufacturers and hotels.

- Increasing company turnover through the use of effective account management, up-selling and customer service experience.

- Sales of specialist products including cheese, charcuterie, olives, game, nuts, oils, fresh fruit and vegetables directly into Fine Dining establishments and Michelin Starred restaurants. 

- Currently cover Bristol, Bath and Cotswolds as well as the surrounding areas to Wincanton.

Sales Key Account Manager

Protected Travel Services

As Business Development Manager for Protected Travel Services. I was solely responsible for brand development, sales and account management.

Examples of this role include:

•	Designing a credible company brand from scratch
•	Creating new business accounts
•	Lead generation, client communication, relationship building
•	Product development
•	Monitoring key industry developments to identify and react to opportunities presented 
•	Marketing literature and website design 
•	Web site traffic growth (Google Adwords, Referrals, SEO & Social Media)
•	Assisting clients with business plan & financial forecast development
•	Prospecting via cold calling and networking
•	Understanding business challenges, identifying opportunities and overcoming challenges
•	Implementation of affiliate referral schemes to increase business opportunities
•	Face to face client meetings
•	Designing and implementing Google Adwords campaign

Business Development Manager

RIAS

•	Outbound sales in the Home Repair sector
•	KPI management
•	Member of software support team
•	Managed team members as well as provided regular coaching and reviews 
•	Training of new staff. 

During this time I gained detailed experience of the insurance industry and FSA regulations.

Senior Insurance Advisor

ICS Temperature Control

•	Comprehensive database management
•	Regular marketing
•	Lead generation, client communication, relationship building
•	Networking to improve business potential
•	Handling sales relating to mechanical engineering 
•	Managing client accounts in multiple areas of the country

B2B Sales

As the CEO and Founder of The Burnt Chef Project, I lead a globally recognised non-profit that raises awareness, provides training, and offers market-leading support for mental health issues within the hospitality industry. With over 4.5 years of experience in this field, I have successfully launched and managed multiple initiatives that empower individuals, businesses, and teams to improve their wellbeing and sustainability, and to challenge stigma and discrimination.

Some of the key achievements of The Burnt Chef Project include the creation of the Burnt Chef Journal Podcast, the Burnt Chef Support Service UK, the Burnt Chef Academy Training App, and the Burnt Chef Ambassador Programme, which have reached and helped thousands of hospitality professionals across the world. In addition, I serve as a Board Member for CHOW, a non-profit that provides peer support and wellness resources for the culinary community, and as a Director for Laser Assault Somerset, a business venture that promotes outdoor activities and fun for all ages. 

My core competencies include concept design, marketing, sales, personnel management, project management, and business management. 

I am also a passionate and creative keynote speaker, mentor, and stress reduction and cultural change expert, who strives to inspire and motivate others to achieve their personal and professional goals.

Kris Hall MIH

Riesling Bonkers

my passion is all things food & drink

Welcome to the home of bold ideas and game-changing strategies! With 15 years of award-winning experience in FMCG brand marketing, I’ve made it my mission to shake up the world of hospitality and retail. I’m all about crafting disruptive, experiential, and innovative campaigns that not only deliver commercial results but also build lasting brand love.

As an entrepreneurial leader with a knack for strategic thinking, I bring a blend of assertiveness and empathy that inspires teams and captivates audiences. My passion? Turning brands into unforgettable experiences that leave a mark. 


Ready to make your brand the next big thing? Let’s do this together!

Business Director Intl. Marketing & Brand Consultant

Oliehoorn

Marketing UK & Germany Senior Consultant 

The Drum

• Collaboration with The Drum's marketing team to strategize and execute the Great Marketing Makeover, enhancing brand visibility and engagement.
• Served as a Judge for The Drum Marketing Awards EMEA 2024 & 2025, evaluating and recognizing outstanding marketing campaigns in the region.

Jury Member The Drum Marketing Awards EMEA & Part of The Drum's Great Marketing Makeover

Member of the global CMO Circle Network

Effie Worldwide

Jury Member Effie Awards 2024, Germany

WSET School London

Passed with Merit. 
The WSET Level 3 in Wines is an advanced qualification that demonstrates in-depth knowledge of wine regions, styles, and production, combined with expert tasting skills. It's recognized globally as a mark of excellence for wine professionals and enthusiasts.

Student WSET Level 3 in Wine Certificate

Quorn Foods

// Part of Senior Leadership team delivering YOY commercial growth

// Multi-channel marketing strategy & campaigns that delivered on the company's & culinary ambition.

// Strategic and insights driven re-branding of the BU, cross-functional alignment with the C-Suite incl. success measurement. Internal/external launch of thenew brand identity (from Quorn Professional to QuornPro) to set new, high brand standards.

// Leading corporate comms and trade media relationships including crisis comms

// Ownership of A&P budget across countries and channels. Improved budget efficiency spent by 40%+ in the first 12 months. 

// Mentored a results-driven marketing team

Biggest achievement: 
Insights driven: extensive re-brand to QuornPro in alignment with the companies` management, launched in September 2023.

Head of Marketing UK & Europe (Foodservice)

Lamb Weston Meijer

// Accountable for marketing budget for 10+ countries, managing a team


// Contributed to the BU’s revenue of EUR 45M+/YOY growth.

// Orchestrated brand communication across online and offline with effective ROI and brand health measurement dashboards. CRM, Social, Events, PR, Corporate Communication, internal comms, digital 

// P&L & S&GA management.

// Stage-gate-process owner for BU`s innovation/NPD pipeline of multi-award winning products and launches incl. business cases and brand/marketing activation in collaboration with respective functions.

// Insights driven category/product portfolio management and research.

// Development and implementation of strategies for wholesale, cash & carry and key
account based activation plans, resulting in 15% sales growth.

International Marketing Lead, North Europe (Foodservice/HoReCa)

Award Winning brave and humorous campaigning and targeted creative approach // Paid and editorial media // Trade Press // Public Relations for Foodservice // SEO // effective, impressing and successful social media strategies // Events, Sponsorships & Tradeshows from small to large // (NPD) new product development based on market insights including all steps of a stage gate process // strong and different brand building // Experiential marketing// Lead generation and management // CRM // Wholesaler marketing // B2B focused campaigns // 360 degrees product launches and development // Budgeting // Long term company strategy project team member //  International WoW // Sales strategy // Brand Partnerships // Brand and Company strategy // Strategic Innovation // Consumer and customer insights // content creation // Part of the Talent Development Program 🚀

Marketing Manager UK & IRL

Hampleton Partners

Entrepreneurial mindset // overall marketing strategy // budget management // Event management // E-mail campaign management // CRM system administration and lead generation via digital marketing tools // B2B marketing (online and print) // public and media relations // creating networking events // brand  building and development // content production // success analysis // social media marketing in niche market // very strong hands on mentality // graphic design // zoho crm //

Head of Marketing

Nestlé Nespresso UK Limited

Email campaign planning, management & strategy // Product launches // High value customer marketing // Event management // Budget management & planning// Relationship building with partners // Managing external agencies // Relationship management with interesting branches for building synergies // Fine dining and hospitality communication // Brand development // Sponsorship // Influencer marketing & cooperations // Problem solver

B2B Marketing Manager

Nestlé Nespresso

Experimental marketing, Event- und Projektmanagement (Development, planning, execution, in collaboration with different partners (major events such as Berlinale or Fashion Week Berlin, B2C & B2B) // Experimental marketing // Postprocessing and evaluation of events (KPI evaluation) // Strategic cost management, budget planning for Event & PR department // Continous improvement of process and organizational requirements for PR & Events // Brand activation in lifestyle media (PR) // Creation, implementation and supervision of new brand experiences at events (Cocktail creation with Coffee in cooperation with business experts) // Creation of new live communication and brand acitvation opportunities // Steering and coordinating of specified marketing agencies (PR, graphic,  event supplier) on international level // Negotiations with potential partners for sponsoring or brand cooperations // Brand Partnerships

Event & PR Coordinator

development of brand visibility in B2B-Segment (fine dining,
hotels, offices, catering) // Productlaunches //
Campaign adaption // Event planning and -management and post evaluation // Steering supplier and marketing agencies
//development of POS advertising

B2B Marketing Executive

THE DRUM International Marketing Awards 2021 
WINNER, category: Best B2B Integrated Campaign. Product: Dukes of Chippingdom


B2B MARKETING AWARDS
Grand Prix Winner with 'The Dukes of Chippingdom' NPD innovation


B2B MARKETING AWARDS 
GOLD, category: best product launch campaign


BFFF Awards 2021
SILVER Winner, category: best new side dish product innovation at the (British Frozen Food Federation)

taplio

The Battle

Kris Hall MIH

Andrea Deutschmanek

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