Fractional & Interim CEO for technical founders and I Acquire and Grow B2B SaaS and Digital Agencies

I help high-growth SaaS and tech companies scale faster by integrating sales leadership, growth marketing, operational discipline, and AI-powered strategies. Over the last decade, I’ve taken on founder, executive, and turnaround roles where I’ve delivered measurable impact in fast-moving environments.

- Scaled a SaaS product from $0 → $10K MRR in 3 months
- Increased revenue by 40% as CEO (Promoted twice) while reducing churn 33% in less than 6 months
- Doubled customer reviews (2★ → 4★ on Capterra) 
- Built and led high-performing sales teams in SaaS, VC/PE, healthcare analytics, fintech, and executive search 

Now, after running my own agency and gaining experience in SaaS, healthcare analytics, and quantitative high-frequency trading, I’m seeking my next opportunity to drive growth inside a high-potential company. I’m open to leadership, fractional, or advisory roles where I can deliver immediate revenue impact while helping shape long-term strategy.

Alongside leadership and growth strategy, I’m also an experienced copywriter. From landing pages and email sequences to pitch decks and brand positioning, I use words to convert traffic into revenue. For SaaS and VC-backed companies, this means I can both architect the growth engine and create the customer-facing messaging that fuels it.

I primarily focus on long-term growth leadership, but I’m also open to fractional or advisory roles where I can deliver immediate impact. If you’re building something ambitious and need a leader who thrives in scaling environments, let’s connect.

😎 Kris Curran 😎

Seth Waite

Partner at Schaefer / Buyer Psychology for Food & Beverage Brands

I study why people buy what they buy. 🥣

As a Partner at Schaefer, I decode the psychology behind consumer decisions in the food & beverage industry. My obsession? Understanding the invisible forces that make someone choose Poppi over 20 other soda brands, or why they'll pay $12 for artisanal ranch dressing.

Started at Sam's Club at 25, running digital strategy for grocery. That's where I discovered the magic number: show someone 7 ways to use a product, and the purchase barrier collapses. We weren't selling chicken. We were selling confidence.

Now I help brands understand what their customers actually want (hint: it's rarely what you think).

My approach is simple: Watch real behavior. Question everything. Find the job your product actually does. Because your competition isn't the brand next to you on the shelf - it's whatever solves the customer's problem faster.

I write daily about:
→ Buyer psychology patterns that drive billion-dollar brands
→ Why some products become movements while others just take up shelf space
→ The hidden strategies behind brands like Oreo ($3B), Reese's ($2.7B), and Fairlife ($6.2B)
→ Real stories from the grocery aisles that reveal how people actually shop

If you're building a food or beverage brand and want to understand your customers better than they understand themselves, let's talk.

Because sometimes your billion-dollar idea isn't your main product. It's the thing customers keep asking for that you're not paying attention to.


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Non-businessy stuff →

• I live in St. Louis and love the outdoors, basketball, and reading all kinds of books
• I’m a serious foodie and built a food influencer account with more than 1 million followers
• My wife and I have 3 beautiful, kind children whom we love to spend time with

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Thanks for stopping by.

taplio

The Battle

😎 Kris Curran 😎

Seth Waite 🥣

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