Revenue & Traffic Authority

Revenue & Traffic Authority is your secret weapon for explosive growth. Our expert team specializes in SEO and stunning web design, ensuring your website doesn't just exist but thrives.

We’ll catapult you to the top of search results, create captivating user experiences, and flood your business with qualified leads. With our laser-focused strategies, you’ll leave competitors in the dust and transform clicks into cash.

Clients have seen traffic skyrocket by 200%, conversion rates double, and revenue surge to new heights. Don’t just dream about success—let’s make it a reality. Contact us today at kris@revenueandtrafficauthority.com and embark on your journey to digital supremacy!

Founder

Curran Acquisitions, LLC

Thinking about selling a B2B or B2C SaaS business? Feel free to reach out for a free, confidential, and no obligation exploratory conversation any time: KCurran@CurranAcquisitions.com

Curran Acquisitions is a leading private equity firm specializing in the acquisition of internet and technology related web properties with a primary focus on SaaS, lead generation, and digital marketing companies.

Primary specialties and areas of interest include: SaaS, B2B/B2C, Digital Marketing, Website Development, PPC Advertising, SEO, Lead Generation, E-Commerce, Affiliate Sites, Amazon FBA, Info Products, Content Marketing, and Web Hosting. 

Criteria for B2B SaaS/Digital Marketing Investment: 

-Less than 30% revenue concentration among top 10 clients
-Minimum of 2 years in business 
-Minimum of $300K Revenue
-Minimum of $100K EBITDA
-Minimum of 60% monthly recurring revenue (MRR) 
-Able to take a controlling position

Secondary specialties and areas of interest include absentee run brick and mortar businesses in the NY tri-state area. Must have at least 300K steady or growing revenue per year, 3+ years of operating history, and an EBITDA of 100K+.

Founder and CEO

Nobody Studios

At Nobody Studios, we are startup artisans, serial entreprenuers who curate the best ideas, expedite company creation, and craft successful ventures in succession. We are proud to be crowd first and people first.

Nobody Studios aims to create 100 compelling companies in the next five years, guiding them from ideation through MVP to full-scale company validation. 

The close-knit powerhouse team of talent at Nobody Studios is stacked with industry experts in the areas of marketing innovation, e-commerce business strategy, wellness, RE tech, fin-tech, data science, product innovation, and beyond.  Nobody Studios is larger than any one personality, and is unified by its principles of rapid and frugal innovation, a ‘people first’ mentality, crowd first execution in everything, and transparency to its core.  

Nobody Studios will embark on their first significant crowdfunding campaign mid-year 2021 where anyone can be an investor and come along on their journey to build companies that resonate with the crowd.

Investor

RevTech Advisory

RevTech Advisory is an AI-leveraged lead generation agency that offers a 100% done-for-you experience by an award winning B2B marketing strategist and campaign team with a real-time reporting and analytics dashboard.

So far, we've booked over 5200 meetings for 120+ clients.

Brilliantly

We are Fractional CGOs positioning SaaS companies for A-Round and we love it!

We help high-achieving SaaS founders like you position for A-Round or that next big milestone thru scaling your perfect, exceptionally happy customer. High revenue customers who enthusiastically adopt features. Customers who are excited to be a part of the journey; who evangelize your product as if it was their own. - The epitome of growth.

I work with a team of proven growth leaders who are really good at this stuff. We help design unique strategies that actually work. Strategies that begin with the end in mind and unify teams and processes. Strategies that are metric-driven, easily explained and followed. With everyone on the same page, scaling your SaaS business becomes repeatable and affordable.

Advisor and Growth Marketer

Blogsvertise

The key to any great Infuential marketing campaign is creating great content! Content that is compelling to its target audience, authentic to the storyteller’s voice, and delivers against your brand objectives. Our bloggers are capable of amplifying your marketing message quickly and effectively by becoming your brand advocates to their audience.  

Founded in 2006, and run by agency executives, Blogsvertise is the original influencer marketing platform. We've been matching advertisers to influencers since before influencer marketing was even a catch phrase. Through the years we've matched more than 10,000 brands to our worldwide database of over 100,000 bloggers for every type of campaign imaginable -- from new launches and product reviews, to brand awareness, list building, and SEO. 

Your campaigns can be launched as quickly as you need them, and the targeting can be as specific as you require. We offer Do-It-Yourself and Do-It-For-Me models. Check out our Service Packages to get started.

Did you know that 95% of people would rather trust recommendations from people they don't know over branded content? Or that 75% of people trust reviews and testimonials to make purchase decisions? If not, I bet you had no idea that 40% of people discover new brands and products through social conversations and that 50% of people trust social forums and Q&A sites to discover new products. 

So what are you waiting for? Come check us out at www.Blogsvertise.com or feel free to contact my team at: 

Sales:                          Chris@blogsvertise.com
Support:                      Eric@blogsvertise.com
For Everything Else:  Kris.Curran@blogsvertise.com

Principal

Taxaroo

Taxaroo is a 5 year old tax practice management platform that has helped over 3,000 tax, CPA, and accounting firms save over 40 minutes per return by automating and streamlining their business so they can focus on revenue growth.

Kris Curran's Prior Experience

Healthcare Analytics & Data Warehousing SaaS/Service Hybrid

Sales Manager

Boutique Executive Search Firm Specializing in the Systematic and Quantitative Trading Space

Sr. Quantitative Financial Headhunter

Boutique Medical Recruitment Firm Specializing in Psychiatry and Advanced Practice

Sr. Medical Recruitment Consultant

Boutique Executive Search Firm Specializing in Accounting & Finance, Tax, Treasury, M&A, Legal, and Compliance

Manager, Financial Executive Recruiter

Independent Business Consultant

Fractional & Interim CEO for technical founders and I Acquire and Grow B2B SaaS and Digital Agencies

Hard truth: 75% of users never scroll past Google's first page. If your website isn't there, you're invisible to 3 out of 4 potential customers. How many sales and conversions are you losing right now?

Imagine competitors celebrating record profits while your site sits idle. Feel the panic as potential customers leave, taking their wallets elsewhere. How long can your business survive with a website that's just a digital brochure?

Enter Revenue & Traffic Authority – your secret weapon for explosive growth. We transform underperforming websites into revenue machines with:

-SEO that puts you on top 
-Designs that convert  
-PPC that delivers hot leads 

Our clients see:

-Up to 300% revenue surges
-Skyrocketing profit margins
-Unbelievable customer lifetime values

Don't let another day of lost sales slip away!

If you're ready to flood your business with revenue, send me a DM or email me for a free website audit at: Kris@revenueandtrafficauthority.com now!

Private Equity | SaaS | Founder | Sales | RevOps | Growth Marketing | Automation | Fundraising | Leadership | Executive Search | SEO

😎 Kris Curran 😎

🎂 Happy Birthday, Sean! 🥳

Let's hear it for the incredible, resilient, and brilliant soul that is my younger brother, Sean!

Today is his 34th birthday.

And I want to take a moment to tell the world how incredibly proud I am of him.

- He’s Autistic.
- He’s a Trailblazer.
- He’s a constant source of inspiration.

Sean navigates a world that isn't always built for him, and yet he does it with courage, humor, and sheer determination.

He reminds me daily that strength comes in many forms, and that different doesn't just mean different, it means POWERFUL.

I'm constantly in awe of his journey and his perspective.

Did you know he has been working at Whole Foods for over 13 years and even started driving himself to work a couple of years ago? 

Happy Birthday, little brother. 

Keep on crushing it!

Revenue Growth Leader | Driving Growth Through Marketing, RevOps, and Copy That Converts

💥 Stop treating Sales & Marketing as the SAME job.

They are not interchangeable. 

Confusing them is the fastest way to burn your budget and watch your leads dry up.

Every founder needs to master both. 

Why? 

Because Marketing fills the funnel, and Sales seals the deal.

🧠 The critical difference:

Marketing is the air support. 

Goal: Awareness & Education.

Focus: The Crowd. Attracting, nurturing, and qualifying many people through content, SEO, and ads.

Sales is the boots on the ground.

Goal: Conversion & Revenue.

Focus: The Individual. Building rapport and closing one person through conversations and negotiations.

💰 Why you must learn both.

As an entrepreneur, you can't afford to be just "good" at one.

Mastering Marketing makes Sales easier. 

Your leads arrive warmer, smarter, and ready to buy. 

You get a predictable pipeline.

Mastering Sales makes Marketing smarter. 

You hear the real objections and pain points firsthand, allowing you to create marketing that actually converts.

This duality is the engine room of every successful business. 

You can't delegate what you don't understand.

🔥 Your action plan.

What's the single most valuable thing you've learned from being forced to do both sales and marketing?

Share your lesson below. Let's help new founders stop making this split-personality mistake.

🤖 The AI Lie You Need to Stop Believing

AI is great. Absolutely. It’s an unbelievable tool.

But the best entrepreneurs know it’s not a magic button.

You can't just press 'Generate' and call it a day. 

That's lazy!

Your job isn't to use AI. Your job is to master the skill behind the prompt.

Like any other skill, you still need to learn the fundamentals.

Why? 

So you can understand the output. 

So you can see the flaws. 

So you can make it 10x better.

The real power move is not having AI, but knowing how to direct it.

The value is still in your brain.

Your expertise. 

Your critical eye. 

Your market intuition. 

That’s what makes AI’s output brilliant, not generic.

Don't outsource your thinking.

Outsource the tedious tasks.

The person who masters the underlying skill will always outperform the person who just uses the tool.

This is how you build a better, faster, stronger business. 

This is how you win as an entrepreneur.

So, what's one core skill you're deliberately choosing to deepen, even while using AI to accelerate your work?

#AI #Entrepreneurship #FutureOfWork #Skillset #Innovation

🦃 A Heartfelt Thanksgiving & Deep Gratitude! 

Hello to my incredible network!

Today, as the leaves crunch and the scent of cinnamon fills the air, my heart is overflowing with GRATITUDE.

This Thanksgiving, I’m not just reflecting on good fortune, I am truly celebrating YOU.

THANK YOU!

Seriously. THANK YOU for being a vital part of my journey this year.

Every connection, every encouraging word, and every interaction has been FUEL IN THE TANK.

You are more than just contacts:

You are my ADVOCATES, MENTORS, and FRIENDS who have stood by me through it all.

I am eternally grateful for the connection we share, and I look forward to the road ahead with all of you.

Wishing you and your loved ones a Thanksgiving filled with LAUGHTER, LOVE, and a truly EPIC amount of pumpkin pie. (My favorite!)

HAPPY THANKSGIVING!

Let's connect in the comments—what are YOU most grateful for today? 👇

Stop Sugarcoating. Start Leading.

The best leaders I know say what needs to be said.

No fluff. No dancing around the issue. No passive-aggressive emails at 11 PM.

Just clear, direct communication.

But here's where people get it twisted:

Direct ≠ Mean

Assertive ≠ Aggressive

Assertive is saying: "This isn't working. Here's what needs to change."

Aggressive is saying: "You clearly don't know what you're doing."

See the difference?

One respects the person. One attacks them.

One opens dialogue. One shuts it down.

So why do so many of us struggle with being direct?

Because we've been taught that being nice means avoiding uncomfortable conversations.

We worry we'll come across as harsh.

We fear damaging the relationship.

We think people will call us "difficult" or worse.

The first time you're direct, it may feel terrifying.

Your heart races. Your voice shakes. You second-guess every word.

That discomfort? It's not a sign you're doing it wrong.

It's a sign you're doing something new.

But what happens next changes everything.

The issue gets resolved faster.

Respect grows (even if it's uncomfortable at first).

Your team learns they can trust you to be honest, not just "nice."

And slowly, being direct stops feeling scary.

It starts feeling like integrity.

The leaders people actually want to follow?

They don't leave you guessing.

They don't make you read between the lines.

They tell you the truth, even when it's hard.

So what's holding you back from being more direct as a leader?

Grit isn’t glamorous.

It’s rolling out of bed when your body says no.  

It’s showing up when life hits harder than any investor pitch ever could.  

Each time my mom went through chemo, I learned what it meant to persist through pain.  

When I helped raise my autistic younger brother, I found patience I didn’t know existed.  

And when I got accepted into Juilliard on my first try after my trumpet teacher told me I was his worst student, I learned the power of being scrappy. 

That’s what the Finns call Sisu.

It's the quiet fire that keeps burning when reason says stop.  

Entrepreneurship demands the same thing.  

No straight lines. No perfect story.  

Just guts, grind, and grace under pressure.  

Every obstacle is a forge. Every rejection, a rep.  

Sisu isn’t strategy. It’s survival. 

Survival builds strength. 

And strength builds confidence. 

When life or business pushes you to the edge, where do you find your Sisu?

Your LinkedIn inbox is a black hole.

I'm sure you know the feeling, right? 

Valuable leads get buried under piles of spam.

Critical follow-ups slip your mind because you can't find the conversation.

And real revenue opportunities vanish simply because the interface is too clunky to manage.

It’s not just annoying.

It is costing you money.

Stop letting the chaos win.

I’ve been using Kondo, and it completely fixed my workflow.

It is essentially "Superhuman" for your LinkedIn DMs.

Instead of drowning in messages, you get:

 ✅ Speed (Keyboard shortcuts for everything)
 ✅ Clarity (Split inboxes to separate leads from noise)
 ✅ Sanity (True Inbox Zero)

I can finally manage my DMs without the anxiety.

If you want to fix your inbox, now is the time.

They are doing a special promo, but you have to move fast.

Use my link before Dec 10 to unlock 2 FREE months.

Claim your free months here: https://lnkd.in/evmpBxvd

#Sales #LinkedInGrowth #Productivity #Kondohttps://lnkd.in/evmpBxvd

🤯 I messed up. Big time.

I'm an entrepreneur. You get it.

Hustle mode before the year ends? Full throttle.

I was so deep in client work, sealing deals, and crushing Q4 goals...

I FORGOT.

The critical error?

I didn't submit a major invoice for an entire month's worth of work.

Yep.

That check I was expecting this week?

Delayed.

Because I was moving too fast. 

Because I let a tiny administrative detail slip through the cracks of my massive year-end grind.

Lesson Learned (The hard way)

Admin is part of the growth.

The prize for going 1000 mph? 

Waiting another 30 days to get paid. Ouch. 😅

Fellow entrepreneurs: Take five minutes. 

Check your systems. Check your invoices.

Don't let your hustle cost you cash flow.

Has anyone else made a ridiculously expensive admin error when you were "in the zone"? Share your story! 👇

🦃 Gratitude in the Chaos: A Pre-Thanksgiving Reflection

PURE CRISIS MODE. That's what Tuesday morning felt like.

Just days before Thanksgiving, my puppy, Bella, shattered the inside pane of a double-pane window. 

For the SECOND time.

It looked like a crime scene. 

Blood and glass everywhere. 

Pure chaos.

I immediately went into overdrive. 

Split-second decision time.

My biggest fear? Bella's paw. She had a bad cut.

But thankfully, it looked much worse than it was.

I got her to the vet immediately. 

"Emergency! I need you all to drop what you're doing and look at my baby right now!"

Crisis averted. She's going to be just fine! 

Relief.

Why share this wild story?

Because as an entrepreneur, this scenario is eerily familiar.

We constantly face moments of intense pressure and limited information. 

We have to make critical decisions while surrounded by chaos.

We need to understand how and when to bend the rules when things are predictable or
very unpredictable.

It's about the ability to spring into action. 

To stay focused when everything else is spinning. 

To not only find, but BE the calm in the storm.

This Thanksgiving, my list of things to be thankful for is extra long.

I'm thankful for my incredible and mischievous puppy, Bella.

I’m thankful for a vet who knows when I show up it's important and sees me right away. 

And I’m profoundly thankful for the resilience we build when things go wrong.

Things will break. Chaos will happen. It's how you respond that defines the outcome.

By the way, have you or anyone you know experienced this with your pet before? What's the best window protection solution?

I used to think being a good person meant always saying yes.

Always being available.

Always putting others first.

Then I learned something critical:

You can't pour from an empty cup.

Doing right by others still matters.
Being generous matters.
Showing up for people matters.

But here's what I've learned matters more:

Your limits.

Boundaries aren't selfish.

They're self-preservation.

You can be kind AND have limits.
You can help AND protect your energy.
You can care deeply AND say no.

The people who truly value you will respect your boundaries.

Sustainable generosity requires one thing:

Protecting what makes you able to give in the first place

Your time. Your peace. Your capacity.

Strong boundaries = stronger relationships.

Not weaker ones.

Where do you draw the line between helping others and protecting yourself?

How Founder-led sales can be done right? • Founder at Sellestial • 3rd-time Founder • Don't be a stranger, follow me and reach out

Stop reading this.

Unless you want clean HubSpot data and get your portal ready for advanced AI and automations.

👉 How we are different to tackle data hygiene with your internal team only:

1. Deep Data Cleaning & Enrichment Expertise
We're data cleaning and enrichment specialists who know this problem space and its traps inside out. By cleaning and enriching 100+ HubSpot portals, we've developed a deep understanding of edge cases that first-timers don't anticipate. This is not general HubSpot admin work; it's pattern recognition from seeing hundreds of messy databases.

2. Dedicated Bandwidth + Project Discipline
Data cleaning is important but rarely urgent, which means it gets perpetually deprioritized by internal teams. We provide dedicated focus with clear project boundaries that prevent the "cleaning to infinity" trap or arbitrary abandonment that internal teams tend to fall into.

3. Production-Grade AI Expertise for Data Maturity
We've built specialized AI infrastructure designed for accuracy and reliability. We are regularly deploying 7+ different AI models for different parts of the process. We tested and evaluated over 50 LLM models over the course of the last few years, and have a comprehensive understanding of their capabilities and caveats. 

The ROI for you: Your internal teams and HubSpot admins can focus on what they do best while we handle the extremely complex, time-intensive data cleanup and/or enrichment with the AI resources your team doesn't have access to.


👉 Want to talk about Sellestial?
Shoot me a DM, and we can schedule an introductory call to discuss data.

Klemen Hrovat

I was named HubSpot Community Champion of the Month for December 2025!

This recognition came unexpectedly, and the first reaction was: "Huh, me? With what did I deserve it?"

I am thankful and honored to be among other experts in HubSpot community. 

I was so warmly welcomed into the community that I will be forever grateful. 

I know Thanksgiving was last week, but I want to take this opportunity to thank you, each and every one, for everything. 

I would not have been where I am today without all the support from the community. I appreciate every chat over Zoom, at INBOUND, in LinkedIn DMs, in the comments, in Slack channels ... 

It all keeps me motivated to keep sharing as much as I can and support others to give back what I'm receiving. #INBOUND24 was my first INBOUND, and I immediately felt this is the place where I belong 🧡 

I was honored to be #INBOUND25Correspondent and becoming a Champion of the Month for December 2025 is another confirmation to myself that everything I do is worth all the energy.

I will keep doing my best to add value where I feel I can. 

THANK YOU 🧡 

#HubSpot #RevOps #CRM #Data

Fixing data in 100+ HubSpot portals | HubSpot Community Champion of the Month for December 2025

Is HubSpot Enrichment a magic wand or a freight train?

I 🧡 HubSpot, but we need to talk about where its native enrichment shines, and where it might actually be destroying your data integrity.

In a recent data audit for a customer, we uncovered a critical distinction that every RevOps and Data leader needs to understand.

✅ Where it’s GOOD:
If you are selling into SMBs or single-entity companies, HubSpot enrichment is amazing. It flawlessly pulls in the correct domain, LinkedIn page, and location. It just works.

❌  Where it creates CHAOS:
The moment you step into the Enterprise world with complex corporate structures (think Nestle, Pfizer, Coca-Cola), native enrichment can turn into a “freight train.”

Here is what we saw:
The client had distinct records for regional subsidiaries (e.g., Nestle Spain, Nestle Canada). HubSpot’s enrichment saw “Nestle” and indiscriminately overwrote the specific local data with the Global HQ data.

The result?
- 10 different company records all overwritten with the exact same HQ phone number and LinkedIn URL.
- Leads in EMEA are routed to US reps.
- Zero visibility into the actual local entity you are trying to sell to.

The Takeaway:
If your strategy relies on navigating complex parent-child relationships and selling to specific subsidiaries, turn off automatic company enrichment.

Don’t let convenience overwrite context. Sometimes, “smart” tools are the reason your data is dumb.

Has anyone else experienced the “Enrichment Freight Train”?

An experienced MarketingOps Architect and a B2B veteran told me on a call on Friday: "You should be talking about your new approach to managing contacts and companies in HubSpot more often."

I will follow his advice. 

One of the new approaches we are implementing is how to manage contacts after they change jobs. 

OLD: Historically, when you realized a contact had changed their company, you created a new company association, but kept the existing contact record. 

NEW: After someone changes their job, create a new contact record with the new employment company association. Both contact records belonging to the same human being are associated through a contact-contact association. 
On both contact records, we fill out 4 custom properties:
- Employment Status ( "Working There" or "No Longer With Company")
- Employment Status Note ( "New Employment" OR "New Job Title" OR /)
- Employment Start Date (when they joined the company)
- Employment End Date (if "No Longer With Company" the end date of that employment)


This new approach enables you to:
- keep your reports accurate (i.e. lifecycle stage on contacts is accurate)
- remove contacts as marketing contacts after they are no longer with the company
- have a trustworthy contact record, where HubSpot user can trust the data they see
- notify the contact owner about a new employment so they can keep the relationship

I will follow 26 experts in the HubSpot community on LinkedIn in 2026. 

Of course, I will follow many more, and in the past, I prepared longer lists of experts to follow and learn from. 

But I wanted to challenge myself to list 26 to follow in 2026 to make a selection of the ones I believe I will learn the most in the following year. 

Whom did I miss that you will follow, and others should too?

Chris Carolan
Casey Hawkins
Tony Dowling
George B. Thomas
Garo Aroian 🐘
Cameron Collins
Dharmesh Shah
Trisha Merriam - Improving Marketing ROI
Jonas De Mets
Karen Ng
Bryan Byler
Max Cohen 🧔🏻
Kieran Flanagan
Wouter Dieleman
Kevin van Beers
Peter Caputa
Yamini Rangan
Omi ✈️ Diaz-Cooper
Nick Lafakis
D'Ana Guiloff 🫶🏻
Kyle Jepson
Matt Bolian ⚡
Ryan Ginsberg
Joshua Oakes
Danielle Urban
Ryan Gunn

26 hubspot experts to follow in 2026

Your HubSpot portal isn't ready for AI. Here is why.
Companies are turning on HubSpot’s AI features and connecting other AI tools to it, but most mid-sized companies are skipping the most critical step.

You are trying to run a Ferrari engine on a chassis held together by duct tape. 

We are obsessed with deploying AI copywriting, automated enrichment, fancy AI tools, yet we haven't solved the foundational problem:

Your HubSpot data is broken.

It’s littered with:
- hard-to-spot duplicates
- non-existent parent-child associations
- outdated contact records
- wrongly enriched records

If you throw AI on top of that garbage, you aren't innovating.

You are just automating your mess faster.

If your data is only 70% accurate (which is optimistic for a scaling HubSpot instance), every downstream decision compounds that error:

📉 Your scoring prioritizes the wrong accounts
📉 Your territory assignment falls apart
📉 Your reps miss hand raisers
📉 Your reps don't use first-party data because it's not connected

Data quality isn't negotiable anymore.

Stop burning cash on AI initiatives. 
Fix the foundational data.
Crawl. Walk. Run.

We recently helped a client clean up thousands of duplicate records and fix broken enrichment.
The result?
Their lead scoring finally made sense because it had clean inputs to process.

Stop throwing around more tools until you fix the data layer.

Be honest: On a scale of 1-10, how much do you trust the data inside your HubSpot right now?

"tell me data was imported to HubSpot without telling me it was imported"


I'll go first. ' at the beginning of a phone number
This comes from Google or Excel sheet where you have to put ' before + so it's not a formula 😁

I joined the #HubSpot Community EOY gathering yesterday, and I was asked if we already had the party at Sellestial

I answered

"Our AI agents don't want to party. And for sure, I don't want to give them any alcohol as they already hallucinate 🤣 "

Did you have a party already? Prove it in the comments

The biggest revenue potential
in 2026 aren't new leads.
It’s old friends.

Every year, about 20% of your best customers change jobs.

They move to new companies.
They get promoted to new decision-making roles.

But most sales teams simply let them go.
Stop chasing strangers.
Start following your champions.

Why?

They already know you.
They already trust you.
They already bought from you.

Your "past" champions are actually your "future" pipeline.

The problem is tracking them.

Doing it manually is a nightmare.
You miss updates. You lose touch. You lose money.

That’s why we fixed it for HubSpot users.

We built an employment updater process that tracks your contacts for you.

So when your champion lands a new role, you’re the first to know.
And the first to congratulate them.

Do you follow your customers?

P.S. I broke down how we manage this in HubSpot. Link to the full article in the comments

Why your employees should be more active on LinkedIn in 2026?

The traditional playbook is being rewritten. 

HubSpot introduced Loop Marketing at #INBOUND25 to address the changed landscape and offer a framework for marketing and sales teams in 2026. 

SEO is challenging, AEO is a growing, paid media isn’t cheap and CTRs are down, outbound motion changed a lot in the last few years. It’s more expensive than ever to generate fresh new “leads”. 

The solution isn't just "more ads" or “more content”. 
It's encouraging and empowering the people your audience actually trusts: your employees (experts in their field).

These are 11 reasons why empowering your team to be active on LinkedIn is no longer a "nice-to-have", but a critical revenue and brand engine.

1. Internal People: It fosters transparency and connectivity. When leaders post, employees feel seen. When employees post, they feel ownership.

2. Current Customers: A new channel for retention. It’s not just support tickets anymore; it’s education, connection, and deepening the relationship and trust.

3. Prospective Customers: When your team engages, their network sees it. It’s organic reach you literally cannot buy.

4. Brand Awareness: Thought leader ads are powerful, but organic employee content builds the "mental availability" needed before the ad is even served.

5. Nurturing at Scale: Your sales team can’t call everyone every day. Their content can nurture their entire network 24/7 without being intrusive.

6. Referral Engines: A consistent "drip campaign" of value-add content keeps your team top-of-mind, triggering referrals from the broader ecosystem.

7. Pipeline Acceleration: Multithreading is essential. Your team can connect with and influence key stakeholders in your hottest deals through content, not just cold emails.

8. Top Tier Talent: A strong employer brand isn't built on a careers page. It’s built by your actual employees showing their intellect, leadership, and culture.

9. Peer Ecosystems: By supporting and teaching their peers, your employees build an inbound community that feeds itself.

10. Podcast and Event Appearances: Podcast hosts want guests with a built-in audience. An active profile is the new media kit.

11. The Community: Inspiring the market—even those who will never buy—creates a "halo effect" of goodwill that elevates the brand above the commodity trap.


I’m curious to hear the reality from other leaders.

What is blocking you so that more employees are posting at least once a week on LinkedIn?

Is it a lack of time? Fear of "saying the wrong thing"? Or simply not knowing what to post? Let’s break down the barriers in the comments.

11 reasons why your team should be active on LinkedIn

💡  HubSpot admins, RevOps pros, partners, consultants, customers, HubSpotterrs ...

Chris Carolan, Casey Hawkins and I spent 9 episodes of Value-First Data exploring the Value Path framework, Loop Marketing, and talking about how data in HubSpot can and should support each stage.

Next week we'll start building it. Live.

Join Chris, Casey, Danielle Urban, Joshua Oakes, Rylee Powell, and me for a hands-on workshop where we actually configure the Value Path in #HubSpot.

If you're not sure you can make it live, but want to see us building it in HubSpot, it will be recorded. 

👇 Join us 👇

Open article: Building Value-First Data in HubSpot: A Hands-On Workshop by watch.getcontrast.io

Building Value-First Data in HubSpot: A Hands-On Workshop

If your data stops at “Closed Won”, your revenue will too.

Most teams treat Closed Won as the finish line.

For the AE, maybe it is.
For the company, it’s the middle of the story.

This is where churn is born:
- discovery lives in random docs and inboxes
- call recordings are never revisited
- nothing structured about pains, outcomes, or stakeholders
- customer success joins and asks: “So… what do you need from us?”

The customer already told you.
You just didn’t keep the data in one place.

Chris Carolan and I discussed this in more detail during the live session on Tuesday. One of my takeaways was:

Closed Won is just a handshake.
The real work starts when you create the value you promised.

That’s where data hygiene becomes a revenue lever:
- every meeting transcript stored against the company/deal
- key pains and desired outcomes in structured fields
- decision-makers and influencers clearly mapped
- proposals and docs linked, not buried in someone’s desktop

Do this well and your “handoff” sounds like:
“We know exactly why you bought and what success looks like. Let’s execute.”

Do it badly and it sounds like:
“Remind us why you’re here again?”

AI makes this smooth and possible.
If your data is clean and centralized, AI can actually help you: spot risks, suggest next steps, surface expansion.
If it’s not, AI just automates your blind spots.

Be honest:
If I joined your CS team tomorrow and opened a new customer in your HubSpot…

Would I instantly understand what was promised, to whom, and why?

If not, you don’t have an AI problem. You have a data hygiene problem.

#RevOps #DataHygiene #HubSpot #ClosedWon

Why is Clean Data so attractive?

Because it unlocks Revenue.

Every CRO knows the struggle. You’re committed to empowering reps with HubSpot, but that vision of Clean HubSpot Data just keeps turning your head.

Why?
✅ Accurate forecasting and reporting
✅ Better segmentation and routing
✅ Happier sales team
✅ AI that actually works

Don't let "Messy CRM Data" be the partner you settle for.
It’s time to make the switch to reliability and unlock revenue potential for 2026.

#HubSpot #DataHygiene #CleanData

I keep seeing how salespeople are drowning in data chaos:

- They search for Coca Cola and see 42 companies with Coca Cola in the name - which one is the one they are looking for?
- They can't be sure if a person has already been contacted recently
- They need to validate contact record information before they reach out
- They can't mine their existing relationships for warm leads because the data is too messy to trust

The shift that changes everything

Pre-AI era
Data was cheap.
Having extra contacts didn't cost much.
Better to keep everything than risk losing something.

AI era
Data is expensive.
Enrichment costs per contact.
AI processing costs per contact.
You literally can't afford to process dirty data anymore.

You're going to invest in AI at least two to three times what you should be doing, which means either your budget is going to be overspent by multiples, or you're going to spread that spend across so much that you don't actually get the value.

Why this matters

Email reply rates are collapsing - you need highly relevant and tailored outreach to break through.

But:
- You can't run effective nurture campaigns on dirty data
- You waste enrichment budget on duplicates and dead contacts
- You spread your AI compute too thin across garbage contacts instead of concentrating firepower on real opportunities

The math: If only 15% of your database is actually "investable" (relevant contacts worth doubling down on), but you're spreading your AI budget across 100% of contacts, you're getting 1/7th the impact you could be getting.

The bottom line

Clean data = lower CAC. Period.

AI is the future for good nurturing and outreach. But if you've got more dirt than food in your soup, you can't do it.

One choice you can make: Another salesperson OR clean data that lets your existing team actually execute a modern GTM that works.

Unpopular opinion: Manual data cleaning is a waste of salary.

If you are exporting to Excel to fix your data, you've already lost.

It’s not cleaning. It’s just rearranging the dirt until new dirt arrives tomorrow.

Real data hygiene is invisible.

It shouldn't require a project manager. It should be a background process running 24/7 in your HubSpot instance.

Lead enters with ALL CAPS? ➔ Fixed instantly.
Contact changes companies? ➔ Flagged automatically.
Duplicate created? ➔ Merged before a rep sees it.

Stop building processes that require human intervention to keep the lights on.

Build systems that work while you sleep.

The goal: Don't just clean the data. Build a self-cleaning machine.

Are you tired of the quarterly CSV battle?

The biggest revenue opportunity in 2026 lies in your data.

"We have the data… we just don’t use it because it’s a mess."

I hear this from Sales and Marketing leaders weekly, if not daily.

When you can't use and trust your HubSpot data, you get Operational Paralysis:

❌ Marketing blasts generic messages because segmentation is impossible.
❌ Reps waste 20% of their week hunting for relevant info and contact prioritization.
❌ Leadership forecasts on shaky data, which needs to be cleaned manually first.

Stop manual interventions, remove the friction, and uncover the value of data in your HubSpot.

Your revenue numbers will thank you in December 2026.

Use AI to monitor, fix, and enrich your HubSpot records 24/7.
No more phantom duplicates.
No more incomplete or wrongly enriched objects.
Just data you can execute a strategy on.

We’ve processed hundreds of thousands of records for HubSpot users who were tired of always questioning the quality and trustworthiness of data.

Move from "Messy" to "Useful" in weeks, not months.

Is your data ready for 2026?

Last week, we talked about the Value Creator stage, which is usually the first phase after Closed Won. It was a truly eye-opening session, and a few days after it. So I'm super excited to dive deep into the stage after that, when your customers realize, understand, and use the value you bring.

See you in a few, join Chris Carolan, Casey Hawkins and me live, or wathc the reply later

A Profoundly Value-First HubSpot Coach for CX, AI, RevOps, Quote-to-Cash, Orders | Founding Pro @ Profoundly | Human Context Engineer

The elephant in the room: Everyone talks about adoption. Nobody labels the stage where it happens.

Executives: "Retention depends on adoption"
CS Leaders: "We need to drive adoption"
Revenue Teams: "Adoption drives renewal"

Yet we call this stage everything EXCEPT what it is:

"Retention phase" (outcome, not people)
"Impact stage" (abstract goal)
"Active customers" (usage metric)
Just "customers" (meaningless)

Today on Value-First Data: Why "Adopter" is the most important lifecycle stage label you're not using.

With Klemen Hrovat, we'll be exploring:
→ Why satisfaction ≠ just usage (IC/Manager/Exec experience it differently)
→ How Adopter stage unlocks retention AND expansion revenue
→ Where traditional "customer success" metrics miss the human progression

The shift from Value Creator to Adopter?

From obligation ("I must create value") to confidence ("I realize your value").

That transition is where recurring revenue lives.

Join us live or save this post to catch the recording!

#ValueFirst #Data #ValuePath #Adopter

Value-First Data Episode 7 - The Adopter Stage: The Most Important Stage?

Don't chase "perfect data", aim for just right. 

I recently discussed data quality expectations with a client, and we categorized accuracy into three distinct tiers:

Marketing-grade (70%): Too much noise. Reps lose trust in the tools.
Financial-grade (93%): The point of diminishing returns. The cost to achieve this often outweighs the benefit for GTM teams.
Engineering-grade (99%): Necessary for building bridges, not for building pipelines.

The "Sweet Spot" for Sales & Marketing is 90%.

At 90% accuracy, you have successfully separated the signal from the noise. 

There might be a small margin of error, but it's negligible compared to the speed and trust you gain.

The Pragmatic Approach:
Admitting that you aren't aiming for perfection isn't a weakness; it's a strategy. It prevents the "early adopter trap" of unrealistic expectations and focuses resources where they drive ROI.

The companies winning at data hygiene understand this nuance. The ones failing are the ones paralyzed by the pursuit of 100%.

What data maturity level do your teams currently operate at?

Is your AI strategy failing?
It’s not AI’s fault.
It’s your data.

Everyone wants to launch an "AI-enabled" GTM motion. 
But most leaders skip the boring part that makes it work

CRM Data Hygiene

Clean data isn't just a "nice to have" for your Ops team.
It is a direct revenue driver.

Here is the ROI of a clean CRM:

1. It grows your strategic pipeline 📈
You can’t sell to what you can’t see.
Accurate corporate hierarchies reveal hidden buying centers and help you engage the right stakeholders.
That means higher win rates.

2. It saves your Sales Ops from burnout 🛑
Duplicate accounts lead to territory disputes and double-comping nightmares.
Clean data stops the internal politics and frees up Finance and Ops to focus on strategy, not cleanup.

3. It actually enables AI 🤖
AI is a multiplier. If you multiply zero, you get zero.
If you feed your AI messy, outdated context, you get hallucinations, not results.
Clean data is the only way to get trustworthy output.

You can’t build a skyscraper on a swamp.
And you can’t build an AI future on messy data.

What are you building your skyscraper on?

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://lnkd.in/dAaAJzce

It's again this time of the year when we can easily clean up our inboxes

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