The Dating App Founder | 8M members | Bootstrapped startup with a team of 50+ | Co-founder & COO of Inner Circle | Follow for insights on business, leadership and relationships

Co-founder of Inner Circle. The dating app for people who want fewer matches and better dates.

Built on the belief opposites don’t attract, so you don't waste time.

Bootstrapped since 2012. 8M+ members worldwide.

Try the app with code MK2024 for a month of premium access.

Follow me for honest insights about work, life and love.

Looking for stars to join the team, check out the careers page: www.about.theinnercircle.co/careers. 

About me: 
I believe no strategy is better than its execution. 
My scope includes:
🏆 Hiring and developing winning teams 
✅ Alignment and execution driven by OKRs
🚀 Marketing that drives growth with ROI
🥾 Data to accelerate experiments that move the needle
🍸 Advisor and angel

In 2025, I stepped back into marketing as COO CMO. Content is the most powerful lever for any brand, so I started posting here to understand what makes it tick, share my learnings and lead my team better.

Michael Krayenhoff

The best leaders aren’t just tough.

They're compassionate.

Compassion isn't a weakness.
It's the courage to lead with humanity, especially when the stakes are highest.

It's about delivering hard feedback, but never with cruelty.
Holding firm standards, but always with dignity.
Driving real results, but never at the cost of people's worth.

I've seen leaders who mistake harshness for strength; 
They burn out their teams and themselves.

The ones who last? 
They understand that respect and accountability aren't opposites.

True leadership isn't choosing between being effective and being decent.
It's refusing to accept that false choice in the first place.

Here are 3 leadership reminders that actually hold up in real life:

1️⃣ Compassion takes backbone.
↳ Say what needs to be said, clearly and directly.
↳ Avoiding the truth feels kind in the moment, but it costs trust later.

2️⃣ Compassion needs standards.
↳ Hold the line on behavior, effort, and values.
↳ Being human does not mean lowering the bar. It means being fair about it.

3️⃣ Compassion is built in small moments.
↳ How you listen. How you respond. How you follow up.
↳ People remember consistency more than big speeches.

Strong leadership is not a choice between results and decency.
That is a false trade.

Real leaders refuse to make it.

So ask yourself this today,
How are you showing compassion when it actually counts? 
Lets discuss in the comment 👇

♻️ Repost to inspire your network.
✅ Follow Michael Krayenhoff for more on business, leadership and careers.

I've worked with hundreds of leaders over the years.

The gap between good and great? It's not strategy or skill.

It's self-awareness.

The best leaders don't just drive results;
They develop people while doing it.

Here's what sets them apart:
16 Signs of a Highly Intelligent Leader

1/ They never punish honesty.
↳ People speak up when they know the truth won’t cost them their seat.

2/ They leave room at the table.
↳ Influence grows when others are invited in.

3/ They create calm in the chaos.
↳ Steady energy keeps teams focused when pressure hits.

4/ They admit when they're wrong.
↳ Owning mistakes sets the standard faster than pretending to be right.

5/ They set direction, not demands.
↳ Clear intent beats rigid instructions.

6/ They over-communicate the ‘why’.
 ↳ Clarity creates alignment faster than control ever could.

7/ They give others permission to fail.
↳ Progress only happens where mistakes are allowed.

8/ They hire people smarter than them.
↳ Strong leaders optimize for outcomes, not ego.

9/ They prioritize trust over popularity.
↳ Being respected lasts longer than being liked.

10/ They care deeply but act objectively.
↳ Empathy informs decisions without clouding them.

11/ They ask more questions than they answer.
↳ Good questions unlock better thinking across the room.

12/ They don’t claim credit for the team's work.
↳ They direct praise to the team to celebrate those who execute.

13/ They coach people, they don't control them.
↳ They don't want people just to deliver, they want them to develop.

14/ They don't build followers, they build leaders.
↳ The real test is what the team does when you’re not there.

15/ They show up with the same attitude, every day.
↳ Predictability builds trust and trust drives results.

16/ They step back so others can step into the spotlight.
↳ Progress accelerates when credit is shared.

Intelligent leadership changes teams.

It’s not about being in charge,
It’s about how you show up for the people who trust you.

Which leader does this remind you of?
Drop a name below 👇

♻ Repost if this resonates.
✅ Follow Michael Krayenhoff for more on business, leadership and careers.

You can have high standards and treat people well.

They're not mutually exclusive.

I've interviewed over 1,000 people to build Inner Circle.

Entry level to senior leaders.

Everybody gets nervous at times.
Because, behind every resume is a real person.

They've prepared for hours.
They're thinking about their rent.
They've practiced answers in the mirror.
They're wondering if they're good enough.

About finally getting a shot.
About their family.

But most companies forget this, and: 

They ghost candidates for weeks.
They treat hiring like a transaction.
They forget there's a human waiting.

And that shows.

How you hire shows your culture more than any values slide ever will.

Not what you say.
What you do when no one is watching.

Here is what treating candidates like humans looks like in real life:

1️⃣ You respond
↳ If someone spoke with you, you close the loop.
↳ Even a short no is better than silence.

2️⃣ You are clear
↳ You explain why the answer is no.
↳ You say it in plain words, not corporate talk.

3️⃣ You respect time
↳ You only add interviews if they are truly needed.
↳ You decide who makes the final call before the process starts.

This is not going the extra mile.
It is walking the talk on your values..

People remember how you treated them.
Even when they did not get the job.

Quick question for you,
What is one thing you never compromise on when hiring?
Share it in comment 👇

♻️ Repost if you believe hiring should feel more human
✅ Follow Michael Krayenhoff for more on business, leadership and careers.

If you want success, you need to out-fail everyone.


Most people don’t actually fail.
They just never even start.

They over-prepare.
They wait for confidence.
They wait for permission.
They wait for certainty.

Then they call it being realistic.

Failure isn’t the opposite of success.
Inaction is.

Failure only shows up after you’ve moved.
After you shipped the idea.
Had the uncomfortable conversation.
Put your name on the line.

That’s why failure hurts.

Not because you’re weak,
but because you cared enough to commit.

Execution is the filter most people never pass.
They stay busy.
They stay smart.
They stay safe.
And mistake that for progress.

If you failed, congratulations.
You made it past the hardest step.

The real question isn’t
“Did it work?”

It’s:
Did you step into the arena or stay in the stands?

What’s one thing you’re trying this year,
even if it might fail?

♻️ Repost this to inspire others.
And follow Michael Krayenhoff for more insights on leadership.

Fear of failure will keep you average.

Even if you're capable of more. 

Image credits to Alvin Huang

I’ve seen this closely. 
When I started Inner Circle, nothing was guaranteed.
There was no safety net. Just a belief that mattered more than the noise outside.

Failing was simply a part of the process at the time.

Features that didn’t work.
Markets we entered too early.
Hires that looked right on paper but wrong in real life.

Each one felt heavy at the time.
Like maybe this was the moment it all breaks.

But failure rarely shows up as a big dramatic ending.

Most of the time it looks like this,

👇 You try something.
👇 It doesn’t work the way you hoped.
👇 You sit with the discomfort.
👇 You figure out what you missed.
👇 You adjust.
👇 You try again.

That’s not failure.
That’s the job.

After building a bootstrapped company to 8M members, 
I can count the real failures on one hand.
The kind I’d never repeat.

Everything else was just a part of the process of getting better.

Early on, it’s hard to tell the difference.
Everything feels urgent. Everything feels final.

With time, you get faster at spotting what needs killing,
and what just needs another round.

So if you’re in that uncomfortable middle right now, ask yourself:

Are you failing,
or are you just not done yet?

♻️ Repost this to nudge somebody in your network
✅ Follow Michael Krayenhoff for more on business, leadership and careers

Changing jobs isn't the same as quitting.

Quitting used to be seen as weak.

Now it's a sign of growth.

Here are 8 reasons leaving may be the smart choice:

1/ You’ve outgrown the role
↳ You’re doing more than the job asks, but the title and scope haven’t moved.

2/ Your pay no longer matches your value
↳ Loyalty feels nice, but the market doesn’t reward it the same way.

3/ The environment drains you
↳ If work costs you your energy, health, or confidence, that’s a signal.

4/ You want better leadership
↳ A great manager can change your entire career path.

5/ You’ve stopped learning
↳ Comfort is great until it quietly stalls your growth.

6/ You want broader exposure
↳ New companies mean new ways of thinking, building, and solving problems.

7/ You need to stretch yourself
↳ Change forces adaptability. And adaptability compounds fast.

8/ There’s no real path forward
↳ Some org charts just don’t have space for what you’re ready to become.

Knowing when to leave isn’t failure.

It’s self-awareness.

Curious, when did leaving work out for you?
Share it in comment 👇

♻️ Repost if this helps someone in your network.
✅ Follow Michael Krayenhoff for more on business, leadership and careers.

Toxic leaders can destroy your self-worth.

Don't blame yourself.

Recognize their behaviours.

A toxic leader can ruin your career:

🚨 Creating fear
🚨 Killing confidence
🚨 Controlling opportunity

Here are 9 signs to watch out for:

1. The Favourite Picker
↳ Loyalty is rewarded, not performance
↳ Promotions become politics, not merit

2. The Credit Thief
↳ Takes your wins and does the bare minimum
↳ Recognition is stolen, and so is your recognition

3. The Power Tripper
↳ Uses their title to silence, not support
↳ “Because I said so” becomes their leadership style

4. The Blame Shifter
↳ They spread fear by criticising and blaming
↳ Shames mistakes instead of coaching growth

5. The Control Freak
↳ Micromanages every task but shares no vision
↳ You’re overloaded, under-trusted, and out of oxygen

6. The Burnout Machine
↳ Glorifies overwork and calls it ambition
↳ Well-being is sacrificed at the altar of “urgency”

7. The Fear Builder
↳ Uses silence to protect their authority
↳ People stop speaking up and trust disappears

8. The Mood Swinger
↳ Hot one day, cold the next
↳ You’re stuck guessing which version shows up

9. The Growth Blocker
↳ Rejects change to protect their ego
↳ They never leave their comfort zone and make sure others can't

Which have you experienced?
Let me know below 👇 

♻ Repost this to help your network.
✅ Follow Michael Krayenhoff for more on business, leadership and careers.

9 Signs Of A Toxic Leader

The best performing teams aren’t the smartest. 
They’re the most curious.

Being with the team in São Paulo this week 
made that obvious again.

Teams move faster
when the energy is right.

Not because they’re smarter.
Not because they work longer.

It comes from curiosity.
From teams that challenge assumptions
Instead of defending the status quo.

5 ways curiosity drives outsized results:

1/ Better questions replace old answers
↳ Progress starts when teams stop defending and start improving.

2/ Testing beats debating
↳ Momentum builds when learning happens in the work.

3/ Less process, more momentum
↳ Clarity reduces the need for endless coordination.

4/ Ownership goes up
↳ People move faster when they help shape the thinking.

5/ Energy compounds
↳ Belief grows when teams see ideas turn into reality.

Curiosity is the unlock to real growth.

Where have you seen curiosity lift results?
Let me know in the comments ⬇️

♻️ Repost this to inspire others.
And follow Michael Krayenhoff for more insights on leadership.

What separates the best founders from the rest? 

It's not their vision or the product!
It’s the decisions they repeat every day.

Most people think leadership shows up in big moments.
Fundraises. Pivots. Announcements.

That matters for sure. 
But it is not what shapes the team.

What defines you are the silent decisions no one sees or applauds.
Here are five key decisions that define you: 

1️⃣ Who you build around
→ Notice who you involve early, when the problem is still messy and the answer isn’t clear.

2️⃣ What behavior you protect
→ Pay attention to what you address immediately and what you tolerate because it’s inconvenient to confront.

3️⃣ Where your attention goes
→ Look at what consistently gets your time when priorities collide. That’s what your team learns to value.

4️⃣ What you simplify
→ Track the rules, steps, or approvals you remove so people can act without waiting on you.

5️⃣ How you show up under pressure
→ Observe how you react in the moment things break, not how you explain it later.

These are the moments where your leadership takes shape.
If your team feels cautious, slow, or dependent,
there is a good chance one of these decisions is stuck on repeat.

Which one do you think leaders struggle to change the most?
Drop it in the comments 👇

♻️ Repost if this made you think
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Being yourself is the real flex.

Especially when everyone else is putting on a show.

Social media didn’t create this behaviour.
It just made it more visible.

Some people optimise perception over capability.

They become whoever the moment rewards:
- Visible when projects succeed
- Quiet when things get hard
- Quick to talk about outcomes they didn’t own
- Fast to turn team success into personal optics

You see it online.
You see it inside companies.

Perception works at a distance.
Capability shows up in delivery.

When decisions carry weight.
When results actually matter.
That’s when the image collapses.

What’s left is simple:
 1/ Who actually owns the work
 2/ Who stays consistent
 3/ Who doesn’t change depending on who’s watching

That’s why the best operators don’t play the optics game.

They don’t need to.
Their work does the talking.

Where do you see capability beat perception?

♻️ Repost this to inspire others.

And follow Michael Krayenhoff for more insights on leadership.

Leadership isn’t a title. 
It’s a craft. 

Most leaders manage work they don’t understand.
That’s when performance breaks.

Every quarter we run a workshop,
where we experience a craft.
This week it was content creation.

We worked in groups of three.
Each group created two pieces of content, 
that had to perform in the real world.

We didn’t just talk theory,
Everyone got to experience;

What makes a great hook.
Where storytelling breaks.
And the practical limits of filming, format and timing.

Once you do the work together, clarity comes fast.
What sounds simple in a meeting
is rarely simple in execution.

Content is one of the biggest growth levers in modern marketing.

When leaders only touch content 
through agencies or dashboards…
They lose the feel for what great looks like.

5 Reasons the best leaders stay close to the craft:

1/ You experience execution, not coordination
 ↳ You feel the friction plans never show.

2/ You understand real constraints
 ↳ Time, format and context shape every decision.

3/ You see where clarity breaks
 ↳ Briefs collapse when they meet reality.

4/ You keep standards grounded
 ↳ Distance turns “high bar” into a slogan.

5/ You earn the right to challenge the work
 ↳ Feedback lands when you’ve done the reps.

Staying close to the craft isn’t micromanaging.
It’s how leaders raise the bar and move faster.

What’s one craft you still do yourself? 

♻️ Repost this to inspire others.

And follow Michael Krayenhoff for more insights on leadership.

LinkedIn is a science. I help Founders find their winning formula | Biochemist-turned-ghostwriter

Signing clients on LinkedIn isn't as easy as it used to be...

Impressions are down, competition is up, and founders are struggling to make an impact with the right people.

So after 2+ years, 2000+ posts, and 1000s of hours testing & analysing this platform, 

I've developed a LinkedIn system that consistently gets high-ticket prospects onto sales calls.

Introducing, DG Labs' 4-part LinkedIn Growth Engine:

1. Conversion-optimised profile to turn lookers → bookers
2. Strategic content to build authority, trust, & relationships
3. Intentional community building (of your ideal clients) 
4. Starting conversations with the right people

I know I know, the one thing you really want to know....

Does it actually work?

Here's some real results from the last 6 months:

💻 A marketing consultant who achieved 4x ROI and signed 5 clients in 2 months
💰 A real estate founder who turned an inbound lead into a million-pound deal
🤓 A business consultant who books 5+ qualified sales calls every single week
📚 Huel Co-Founder, James Collier, who launched his book to #17 in the UK charts
💻 A tech founder who signs 30+ customers to their tech platform each month
🏦 A fintech founder who raised $500K of pre-seed investment
🎙️ A health and wellness founder who secured 25+ podcast appearances (including UK’s #1 Business, Sports and Lifestyle podcast)
📈 15+ more founders who have attracted high-value clients without spending hours on LinkedIn

If you’re a founder or CEO who wants more leads to grow your business — let’s talk.

Click ‘Book An Appointment’ to see if we’re a match.

-----------

P.s. I also offer:

> LinkedIn Workshops — to get your team posting on LinkedIn
> LinkedIn Coaching — the DIY approach for coaches & consultants
> LinkedIn Consultations — to get your strategy dialled before taking the leap

Daniel Gubbay

I just hit 9,000 followers!!!
Good time to tell you that followers don't mean sh*t if they're not ICP.

I don’t care if someone has 20K, 50K, or 100K followers on LinkedIn.

If you're trying to generate leads on LinkedIn,
the only follower metric that matters is:

Followers in your ICP.

As I've been intentionally building my network for 2 years now,

42% of my LinkedIn following are:

> Founders
> CEOs
> Business owners

That's 3780 followers in my ICP.

3780 prospects being exposed to my content.

3780 who need what I sell.

3780 people who I can reach out to to sign new clients.

And that’s the only audience number that matters.

While everyone obsesses over impressions & reach,
The LinkedIn winners of 2025 focused on relevance.

Because they know that:

The right audience builds trust.
Trust builds leverage.
And leverage builds your business.

SO if you're new around here,

Hi, I'm Daniel.

I help founders generate high-ticket qualified leads on LinkedIn.

I do it with my 4-part LinkedIn lead gen system:
 
1. Conversion-optimised profile to turn lookers → bookers
2. Strategic content to build authority, trust, & relationships
3. Intentional community building (of your ideal clients) 
4. Starting conversations with your ICP using proven outreach frameworks

If you want to generate leads on LinkedIn in 2026, you can either:

A) Spend 6 months figuring it out how to do it yourself

B) Send me a DM and we'll get you up and running in 2 weeks

P.s. Oh, and btw - we charge per qualified lead that shows to a sales call. 
If they don't show up or show unqualified, you don't pay.

High-Ticket Lead Generation & Brand Building on LinkedIn | Pay per qualified lead that shows to a call

We're on track to do multi-six figures ARR.
8 employees. 7 clients. 
But like Rome, DG Labs wasn't built in a day....

🗓 2022
Fired from my 9-5.
Gave up on working for other people - it wasn't for me. 

🗓 2023
Ghostwriter at a LinkedIn agency.
Writing posts for Dragons Den dragons and 9-figure founders.
Learning the ins & outs of LinkedIn.

🗓 2024
Went solo.
Signed global ghostwriting clients like James Collier, Co-Founder of Huel.
Saw firsthand how LinkedIn generates leads, builds thought leaders, and increases leverage in every aspect of business. 

🗓 2025
Took everything I’d learned and built a 4-part LinkedIn lead gen system.
Not a content service.
Not a bunch of salesy DMs.
A tried and stress-tested system, where each part supports the others.

From here, I hired a team of 8 to execute it.
Writers. SDRs. Operations.

🗓 2026
World domination.
I want every founder we work with to wake up on Monday morning to 5 sales calls booked in their diary.

I didn’t get here by doing “one thing really well.”
I got here by trying everything.

Separately.
Together.
Tweaking. Testing. Breaking it. Fixing it.

I learned that:

→ A strong profile without content = no trust.
→ Content without the right audience = no traction
→ Audience without DMs = no pipeline
→ DMs without a strong profile = No conversions

The real results come when you do all four.

That’s when LinkedIn actually works.
That’s what DG Labs is built on.


P.s. Send me a DM if you'd like us to run this system for your business.

Signing clients in 2026 feels so f*cking easy.

Reading this and shaking your head?  It's because
You don't have a reliable lead gen system. 

That used to be me too.
Lead gen was manual, stressful, and inconsistent.

Feast & famine cycles.
No predictability. No peace of mind.

Now, what do I do to sign a new client?

1. Stick a DG Labs SDR on my account
2. Get them to DM 100 prospects
3. Book 4-6 sales calls
4. Sign 1-2 clients

Easy.

Because I've got systems.
Real ones.

→ Outreach that runs without me
→ Content that builds trust at scale
→ A team that knows exactly how to convert my LinkedIn audience > calls
→ Data and feedback loops that make it better every week

So yeah,

I can take the afternoon off to go climbing.
I can travel. Spend time with family. Think.

Or I can focus on other aspects of my business.
Because the leads are predictable.

I can book 5 calls with 0 effort and 5 day's notice.

The inputs aren’t coming from me anymore,
And that’s the real leverage.

And for founders who already have a great product, team, reputation...
This is often the final piece.

The sooner you stop relying on yourself to generate leads,
The faster you scale.

P.s Founders of service-based business, consultants, or coaches...
Does lead gen still rely on you? Honest answers only

Why I stopped posting about signing clients...

(Yes I still sign them, almost every week)

Bragging about how many clients I've signed,
Or how many thousands I've made....

That sh*t doesn’t help anyone.

Your newsfeed, like mine, is full of:

> Closed 6 deals in the last hour
> Signed 27 clients this week
> Comment FRAUD for the framework that won me 324 clients
> I'm building a $1M business (but closer to a $1K business...) 

Cool.
But is it even real?

The more someone shouts about signing clients,
The more I start to wonder if they actually are.

I could tell you about the 3x clients I've signed since January,
But they're all under NDA so I can't give you any proof.

So instead of tooting my own horn,
I've created an offer that puts my money where my mouth is:

It's called:
Pay per qualified lead that shows up to a sales call.

You don't pay because of empty promises & made up case studies.

You pay for real leads that:

> fit your ICP
> are qualified and ready to buy
> show up to a sales call with you

 My personal brand means you can take my word for it.

But my offer means you don't have to :)


P.s. if you're interested in our offer, we have one onboarding slot available in Feb - message me to see if we're a fit

19 days into 2026 .
Most people have failed their New Year's Resolutions.
Buuuut you can beat 99% of people on LinkedIn this year by:

1. Writing for one specific person.
2. Connecting to 200 people weekly.
3. Posting when it feels cringe. 
4. DMing people who interact with you.
5. Tracking everything + doubling down on what works
6. Writing who you help + how on your profile.
7. Adding a meeting link to book a call with you.

It's about doing the basics consistently - and always improving.
That’s how you win on LinkedIn.

Simples.

I say “we charge per qualified lead that shows to a sales call”

…but what does that look like?

Let me show you👇

At DG Labs, we only charge clients for delivering leads that match 4 key criteria:

Budget.
Authority.
Need.
Timeline.

Also known as:  BANT

It’s an old-school sales framework,
Repurposed for modern lead gen.

Here’s how it works:

1️⃣ Budget

We don’t waste time chasing leads that are never going to buy. Our SDRs filters for businesses with real buying power.

2️⃣ Authority

Forget the whole “I’ll speak to my manager” or "let me run this up the chain". We get you in front of key decision-makers, not marketing interns.

(sorry marketing interns - I was you once)

3️⃣ Need

Every lead has a pain point your business actually solves.

4️⃣ Timeline

Our leads aren’t just interested - they're ready to buy within a reasonable timeframe.

This isn’t theory.

This is the exact system that helped:

> A fintech founder partner with top US banks
> A real estate founder turn an inbound lead into a £1M deal
> A logistics tech company drive consistent outbound across 2 key accounts
>  25+ founders book consistent qualified sales calls on LinkedIn 

In 2026, 
We’ve doubled down & put our money where our mouth is.

Less empty lead gen promises. 
More qualified calls in your calendar.

And if they don’t show - you don’t pay.
Simples.

If you're selling a high-ticket offer in 2026,
Partner with someone as invested in your success as you are.

(or roll the dice 🎲🎲🎲 it's your call)


P.s. shameless dog walking pic because it's the new year and the sun is shining

The AI / automation crew laugh at us at DG Labs.

We still use old fashioned, hungry, human beings for outreach.

Not futuristic, tech savy algorithms and encoded playbooks.
Just genuine, real human beings who care.

Got this message from one of our SDRs this morning.
(see pic)

And yeah - it made my day.

Because it’s not just my business they’re showing up for.
They treat every client account like their own.

Our SDRs aren’t just ticking boxes off their to-do list and logging off at 5pm.
They’re 6ft deep, heavily invested in the process.

→ They're heavily researched on our client's ICP 
→ They track their own numbers and want to beat them
→ They experiment every week  and optimise fast
→ They actually enjoy the hustle
→ They take ownership

They’re thoughtful, data-driven, and self-managed.
And they really give a f*ck about your success. 

Their success = your success.
(Literally, they're commission based)

If you’ve worked with an SDR charging by the hour,
And an SDR charging per qualified call booked,

You know the difference.

And if you haven't...

Why don't you skip straight to paying for the qualified leads you want, 
Rather than the SDR hours you don't care about?

P.S. Founders looking to pay for performance, DM me.
SDRs who back themselves, DM me.

2 weeks ago, LinkedIn removed all traces of a $46M startup from its platform.

The company was Artisan  (can't tag, they're gone).
A high-profile AI sales tool that promised to replace human SDRs with AI workers. 

They’d raised tens of millions, built a team of 35+, and were seen as one of the “next big things” in sales tech.

Poof.
Disappeared overnight.

Not just their company page.
The founding team’s personal profiles.
Any mention of the company at all.

Gone. 
Like the wind.

The reason? Section 8.2.13 of LinkedIn’s user agreement: 

“Use bots or other unauthorized automated methods to access the Services, add or download contacts, send or redirect messages, create, comment on, like, share, or re-share posts, or otherwise drive inauthentic engagement.”

It’s the same clause that’s been used to:

> Ban Apollo and Seamless from accessing LinkedIn’s data
> Shut down Amplemarket profiles
> Force $10M+ ARR startups like Proxycurl into closure


LinkedIn ain't f*cking around.
It's real businesses & real consequences.

And it doesn’t matter if you’ve raised $50M or bootstrapped your way to product-market fit...

 If your growth strategy violates their terms, you’re at risk.

This is exactly why DG Labs deliberately do not use any AI / automation connected to LinkedIn.

Sure, we use it to make ops run smoother.
Sure, we use it to write & strategise better.

But finding propsects who fit your ICP? 
Human. 

Outreach & conversation management? 
Human.

Sending 200 weekly connection requests? 
Human.

Scheduling posts? 
Human.

Because no LinkedIn AI tool (not yet anyway) can replicate the nuance, trust, and emotional intelligence that real human conversations require.

And LinkedIn agrees.

They’re doubling down on authenticity.
On trust.
On real human connection.

So if your growth strategy still depends on bots and automations to reach potential clients, 

It might be time to rethink that approach....

Before LinkedIn rethinks it for you.

taplio

The Battle

Michael Krayenhoff

Daniel Gubbay

Followers

Posts

Engagements

Likes

Performance ScoreMichael Krayenhoff's LinkedIn Performance

Performance ScoreDaniel Gubbay's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Michael Krayenhoff

Daniel Gubbay

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Michael Krayenhoff's LinkedIn Performance

Performance ScoreDaniel Gubbay's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMichael Krayenhoff's LinkedIn Performance