DataDrive

We help fast-growing mid-market organizations break free from spreadsheet chaos by delivering comprehensive data strategies and automated data pipelines, all within a centrally managed, governed, and interactive reporting environment.

Our offerings include:
🔹 Data strategy development
🔹 Actionable insights to decision-makers
🔹 Hassle-free data automation and reporting platform
🔹 Ongoing staff training and support

We fuel data-literate cultures and enable data-informed decision-making, providing scalable internal and external reporting capabilities through our managed modern analytics services. Utilizing enterprise-grade secure cloud infrastructure and a proven delivery and adoption framework, DataDrive ensures your organization is set up for success.

We place a strong emphasis on the 'last mile' of analytics delivery, crafting compelling stories and insights tailored for non-technical audiences through our Human-Centered Data approach. By prioritizing people in the design process, we ensure project outcomes deliver actionable and measurable business value.

Experience the power of a data-driven future with DataDrive. Get in touch today: Luke[at]goDataDrive.com

Managing Director | Founder

Entrepreneurs'​ Organization

Chapter Officer | External Engagement

Twin Cities Tableau User Group

Coordinate logistics, event planning, data viz competitions, community engagement, social media marketing for 300+ active community members.  I often speak at monthly community events on various data visualization and analytics topics.

Co-Founder | Leadership Team

Personal Sabbatical

In pursuit of a personal goal, I spent time with my wife experiencing cultures and lifestyles outside of the United States.  After touring 28 countries across Europe, Asia, and Oceania, we gained new perspectives on how closely connected the global community is and redefined priorities in living a fulfilling life.  

I maintained a travel blog to capture our thoughts while traveling.  I also consulted with data analytics for U.S. clients during my travels.

World Traveler | Aspiring Travel Blogger

Slalom

Minneapolis' 1st Analytics Hire | Analytics Lead

Cargill

Data Engineer

Digital Serendipity

President | Co-Founder

UW-Eau Claire Center for Service-Learning Office

Database Administrator | Web Developer

Delivering unfair data advantages for the mid-market with ‘Data Analytics as a Service’– trusted insights, automation, and ongoing support that grows with you

𝐆𝐀𝐈𝐍 𝐘𝐎𝐔𝐑 𝐃𝐀𝐓𝐀 𝐀𝐃𝐕𝐀𝐍𝐓𝐀𝐆𝐄 – 𝐖𝐈𝐓𝐇𝐎𝐔𝐓 𝐓𝐇𝐄 𝐇𝐀𝐒𝐒𝐋𝐄 𝐎𝐅 𝐇𝐈𝐑𝐈𝐍𝐆 𝐀𝐍 𝐄𝐗𝐏𝐄𝐍𝐒𝐈𝐕𝐄 𝐓𝐄𝐀𝐌

Organizations are drowning in data but struggle to take advantage of actionable insights and prescriptive decisions.  

Companies instead have internal staff spend untold hours manually copying data across spreadsheets, shared drives, and email inboxes.  Any attempt to create insights with untrusted data is seen as a burden and a waste of time.

But if you don’t harness the power of data in your digital transformation, 𝒚𝒐𝒖𝒓 𝒄𝒐𝒎𝒑𝒆𝒕𝒊𝒕𝒊𝒐𝒏 𝒘𝒊𝒍𝒍.  

In 2022, 87% of surveyed executives stated that ‘data-driven decision-making’ is one of their extremely or somewhat important organizational priorities to thrive in 2023. 

𝐃𝐚𝐭𝐚𝐃𝐫𝐢𝐯𝐞’𝐬 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐝𝐨𝐧’𝐭 𝐡𝐚𝐯𝐞 𝐭𝐨 𝐡𝐨𝐩𝐞 𝐟𝐨𝐫 𝐬𝐭𝐫𝐨𝐧𝐠 𝐝𝐚𝐭𝐚 𝐨𝐮𝐭𝐜𝐨𝐦𝐞𝐬, 𝐭𝐡𝐞𝐲 𝐡𝐚𝐫𝐧𝐞𝐬𝐬 𝐢𝐭.

"With DataDrive, we've been able to provide our customers with custom data-driven dashboards to monitor the success of their campaigns in a way we had been trying to unlock for years."
- Ashley Steckler, Lawyerist

”Analytics allows us to take action and ask 'why' vs. doing the same things we've always done - just because we think it works. The DataDrive team provides that clarity for us."
- Reed Daniels, Red’s Savoy Pizza

“We factually prove to our own clients that we deliver results and achieve ROI on pricing and revenue management engagements with DataDrive's help."
- Brad Beakley, Hospitio

Learn more about how they achieved their data advantage at 𝐠𝐨𝐃𝐚𝐭𝐚𝐃𝐫𝐢𝐯𝐞.𝐜𝐨𝐦/𝐚𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬

𝐓𝐇𝐄 𝐏𝐑𝐎𝐁𝐋𝐄𝐌 83% 𝐎𝐅 𝐂𝐄𝐎𝐒 𝐅𝐀𝐂𝐄

Business leaders want their organizations to be more data-driven.

However, investing in data talent and technology is cost-prohibitive.  Having your team actually access, interpret, and act on data-driven insights requires continued care and attention.

Building a data capability is a long, expensive, and risky initiative. 

𝐇𝐎𝐖 𝐃𝐎 𝐈 𝐊𝐍𝐎𝐖 𝐓𝐇𝐈𝐒

With over a decade of analytics consulting, I've implemented and trained users on the modern data stack for over 150 organizations.

I've seen the pitfalls, struggles, and poor investments. But there is an easier way.

𝐘𝐎𝐔𝐑 𝐃𝐀𝐓𝐀 𝐓𝐄𝐀𝐌, 𝐃𝐄𝐋𝐈𝐕𝐄𝐑𝐄𝐃.

DataDrive delivers data capabilities to scale with fast-growing organizations - without the hassle of hiring a team, managing infrastructure, and negotiating with 10+ software vendors.  

And it's cheaper than a data engineer's salary!

Learn more at 𝐠𝐨𝐃𝐚𝐭𝐚𝐃𝐫𝐢𝐯𝐞.𝐜𝐨𝐦

Luke Komiskey

Dee Creatives

• Founded Dee Creatives, specializing in hassle-free short-form video marketing for B2B brands.  
• Developed a streamlined 3-step process: Planning, Creating, and Editing to enhance video content effectiveness.  
• Achieved a significant increase in client engagement through high-quality, tailored video solutions.

Founder

Video strategy for coaches and consultants | Build a personal brand that converts | 5–10 book calls per month | LinkedIn + Short-form content

Most coaches post content. But nothing sticks. No leads. 
No calls. Just views. And it feels like shouting into the void.

I’ve been there too.

Hey Dee Creatives here...

Your video content Strategist for coaches, consultants, and founders who want more than just “reach.” I help you turn your expertise into short-form video content that drives trust, builds visibility, and converts into calls on LinkedIn.

Here’s the truth:
Most video content fails not because you’re lazy...
But there’s no system behind it.

That’s where I come in.

We start with strategy, not scripts.
You’re not getting a content editor.
You’re getting a lead engine.

Before we do anything, I run every client through the qualification...
a filter to see if the video will truly move the needle for you:

✅ You have a clear, transformation-based offer
✅ You've worked with at least 3 clients or have strong testimonials
✅ You're earning $8K+/month consistently
✅ Your offer is priced at $3K–$10K+
✅ You have a working DM → Call → Close system (or closer/team)

If that sounds like you, 
here’s what we build together:

⚡ 10–20 inbound leads per month
⚡ 200–500 new, targeted followers
⚡ 10–20 warm DMs or inquiries/month from your videos
⚡ 70–90% of your content is aligned with your offer
⚡ 10–20 short-form videos/month, without you editing a thing

You either record weekly (3–5x) or batch monthly (in under 2 hours).
We handle the rest—strategy, scripting, editing, posting, and optimizing.

My process isn’t for everyone.
But for the right coach with the right offer?
It works. Predictably.

If you're tired of guessing what to post...
Or you're ready to stop chasing leads and start attracting them...
DM me “VIDEO” and I’ll show you what a simple, content-led growth system looks like.

Let’s build content that brings clients.
Not just likes.

Dee Calizo

This is why LinkedIn video strategy matters 😂

“Nah man, don’t just post on LinkedIn.”

“You need a Podcast, YouTube, TikTok, 
shorts, reels, webinars, a 37-email funnel…”

Meanwhile, your ideal clients are literally 
on LinkedIn waiting for:

→ a clear profile
→ a few sharp videos
→ a simple way to book a call

They are not thinking...

“Are they omnipresent on every platform?”

They are thinking:

→ “Do I get what this person actually does?”
→ “Do they understand my situation?”
→ “Can I see how they solve it?”

Without a strategy, your LinkedIn becomes:

→ disconnected videos
→ no clear action path 
→ a random post

With a real LinkedIn video system, you have:

→ one clear message
→ one content flow
→ one main offer

Your videos do the heavy lifting:

→ show your thinking
→ show your process
→ show who you are to work with

Before you add another platform...
fix the one where your buyers already are.

Not “more content everywhere.”

Sharp videos that quietly 
send the right people
to your calendar.

video strategist for B2B Founders and CEOs | Building you a video content system that is easy to follow | 5–10 book calls per week | content + prospecting = booked appts daily without ads.

You need video content... so you think you 
need a video editor who “gets” your niche.

Here is how that usually plays out…

Let us say you are a leadership coach.

You look for an editor who has worked 
with coaches before.

You want someone who understands
“the space.”

You find a person who:

* knows your jargon
* adds cool captions and b-roll
* posts your clips on all platforms

You feel lucky.
Your videos look sharp.

Views go up.
Likes trickle in.
People comment “🔥 so good.”

You feel like...

“Content is finally working.”

Your calendar says otherwise.

- Sales calls do not change.
- Leads show up, but they are not the right people.
- You are spending hundreds or thousands a month.

For content that does not move your pipeline.

You cannot even be mad at them.
They did what you asked.
They edited videos.

Here is the real problem:

1. You did not hire a video content strategist.
2. You hired an editor who used to work in your space.

Those are not the same thing.

A strategist is not trying to “fill your feed.”

We are trying to build a simple video system
that turns your existing expertise
into booked calls.

That is why my process
always includes you.

You know more about your clients,
their problems, and your framework
than any editor ever will.

So we use MAP, GAP, ALIGN...

To pull that out of your head
and put it into a pipeline.

MAP: we get clear on your message, offers, and 
the people you actually want to attract.

GAP: we plan content that shows Growth, Authority, 
and Personal angles, so your audience understands 
you beyond one tip video.

ALIGN: we record focused sessions, turn them into 
long and short videos, write captions and simple CTAs, 
and connect everything to your profile and DMs

So there is always a next step.
You check for accuracy.
We refine.

Then we repeat.

That is what the winners are doing.

They are not just posting prettier clips.

They are building a content system
where every video has a clear job...

in the path to “I want you.”

Last night, I met a content director of a founder.

Posting every day, across every platform.
Carousels, reels, long posts, even podcasts.

Views came in, followers slowly climbed up.
Revenue stayed exactly where it started.

That was when we zoomed out together.
And saw the real problem, clearly.
His content was busy, not mapped.

He treated every post like a lottery.
Instead of a single step in the journey.

That journey is your marketing funnel.
And your content should follow it.
Stage by stage, on purpose, daily.

When you map content to each stage,
you stop guessing and start guiding.

---

01. TOP OF FUNNEL

“Who are you? Why should I care?”

Here, people meet you for the first time.
They do not know your offer yet.
You are just another face online.

So your job here is simple:
make strangers silently nod and stay.

Use content like this at the top:

* Problem awareness stories from client patterns
* Relatable “this is me” confessions
* Fast bite-sized educational video breakdowns
* Light hot takes about your industry beliefs

One clear problem.
One simple point.
One tiny shift of awareness.

---

02. MIDDLE OF FUNNEL

“Can you really help someone like me?”

Now they know your name already.
They tap your profile, binge your posts.
They are deciding if you are legit.

Here, you stop shouting and start showing.
Think proof, process, and practical help.

Use content like this in the middle:

* Step by step how to break down
* Before and after client style scenarios
* Case study stories with real numbers
* Deeper carousels unpacking your method

Answer three silent questions every time:

- Is this person credible?
- Do they understand my context?
- Can I imagine this working for me?

---

03. BOTTOM OF FUNNEL

“Why you, and why should I act now?”

At this point, they believe the solution.
They just need to choose the guide.
You versus every other open tab.

Here, vague content quietly kills opportunities.
You need to clearly show the path.

Use content like this at the bottom:

* Direct invitations to audits or calls
* Simple “here is how we work” posts
* Objection handling videos with real talk
* Clear breakdowns of offer, timeline, outcomes

Show them how working together actually looks.
What happens week one, week four, beyond?

Make the next step stupidly easy.
One link, one button, one reply.

---

04. RETENTION AND LOYALTY

“Is staying with you still worth it?”

Your current clients still follow your content.
They are watching how you treat everyone.
They want proof they chose correctly today.

Keep them close with ongoing, honest content:

* Behind-the-scenes progress and updates
* Lessons from wins, and missed shots
* Celebrations of client growth and resilience
* Occasional “here is what we improved” shares

This turns clients into quiet evangelists.
They stay longer and send better referrals.

There’s a point in business 
where more tactics don’t help.

People don’t follow 
the “best” strategy...

They follow the clearest signal.

If your audience can’t explain 
what you do in one sentence...

- you don’t have a content problem,
- you have a clarity problem.

The strongest brands aren’t 
the biggest, they’re the 
easiest to describe.

The hidden cost of “always-ON” content.

Last week, during the prospecting...
I was scrolling through a prospect's LinkedIn.

They had posted 14 times in 10 days.

Tips.
Quotes.
Random 

Kinda “consistency” posts are happening.

And then I saw their message:

“I do content. I’m posting so much,
but nothing is really moving.”

That’s the part nobody talks about.

The cost is not just:
→ time spent creating
→ energy spent overthinking
→ money spent on random editors

The real cost is this:

You are everywhere on LinkedIn
but nowhere clear in people’s minds.

When your strategy is “always be posting”...

You start creating:

→ content that sounds like everyone else
→ videos that exist, but don’t lead anywhere
→ noise that doesn’t connect back to your offer

You don’t need to be “always ON.”
You need a clear system.

→ one message people trust
→ one offer your content points to
→ one path from feed → profile → call

That’s what I focus on.

Not turning you into a content machine...

But building a LinkedIn video system
where a few sharp pieces do more 
work than 30 scattered posts.

Less “always ON.”
More “always clear.”

Last week, I got on a call with 
a coach I really respect.


He sighed and said...

“I just do not get it, Dee.

I am posting.
I am tracking.
I am optimizing.

Nothing is really moving.”

So I asked him...
a question most people skip:

“Moving toward what?”

Then pause a bit.

Not because he is clueless.
Because he is doing...

what everyone tells him to do.

-> Post more.
-> Check analytics.
-> Tweak hooks.

But he never had space
to decide...

the actual direction.

That is where so many 
good coaches get lost.

They are chasing numbers
instead of a path.

Metrics do not lead

taplio

The Battle

Luke Komiskey

Dee Calizo

Followers

Posts

Engagements

Likes

Performance ScoreDee Calizo's LinkedIn Performance

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taplio

The Battle

Luke Komiskey

Dee Calizo

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dee Calizo's LinkedIn Performance

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Performance ScoreDee Calizo's LinkedIn Performance