Sellestial

AI-driven sales assistant that delivers accurate and autonomous CRM updating. That’s because unlike traditional CRM software, we offer unparalleled reliability and context-aware automation.

Co-Founder, Chief Revenue Officer

Meetings.bio

Commercial Advisor and Co-Founder

Meetings.bio is a life-science-oriented lead generation service provider. We prospect, engage, and book sales meetings with relevant decision-makers in life science industries, so you can focus on closing deals.

It's completely risk-free: no retainers, no hidden fees. You only pay for meetings that actually happen.

Making life science decision-makers excited about a product or service can be challenging. But we cracked it—we booked over 2,700 sales meetings for 70+ happy life science vendors just in the last 3 years.

I am happy to show you how we’ve done it—simply book a strategy call here - https://calendly.com/meetings_bio/30min

Chief Commercial Officer and Co-Founder

RevOps Co-op

The RevOps Co-Op is a community built to serve its members through on-demand expertise, best practice content, educational opportunities, and networking events. All go-to-market operations professionals are welcome - from marketing to customer success and everything in between. Join us and grow as a RevOps Pro

Member

RevGenius

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

HYPCCCYCL

Genialis

Genialis is a computational precision medicines company unravelling complex biology to find new ways to address disease. ResponderID™, Genialis’ clinical biomarker discovery platform, defines, models, and validates actionable biomarkers and optimally positions novel drugs to accelerate translational research and clinical development. Genialis is trusted by biopharma and big pharma alike, and together, we bring precision to medicine.

Senior Account Executive and Co-Founder

AD Mass Ljubljana

Pole Vault Coach

TechPeaks - The People Accelerator

Participant

Študentska organizacija Univerze v Ljubljani (Student organisation of University of Ljubljana)

Member of the Student Assembly

President of the Student Organization of Faculty of Pharmacy

Društvo študentov farmacije Slovenije

Event organization, Finances, Project management

Event organizer

How Founder-led sales can be done right? • Founder at Sellestial • 3rd-time Founder • Don't be a stranger, follow me and reach out

We are all guilty of sending boring follow-ups to our potential customers. 

Even with all the data we gather on prospects, it seems tough to personalize and truly contextualize our communication. We often default to generic messages that might not hit the mark.

We’re working on something that could help craft more personalized, relevant communications at scale, whether it's for hot deals and leads, webinar attendees, form submissions, sign-ups, or any other inbound leads, within HubSpot. 

Interested in a deeper dive into Sellestial? Let's chat over a virtual coffee - my treat! Feel free to reach out directly here on LinkedIn or pick a slot here: https://meetings-eu1.hubspot.com/klemen-hrovat

Klemen Hrovat

🤖 Meet our new team member: The Contact Cleaner

We're excited to introduce an AI agent that's already making a huge impact on data cleanliness in many HubSpot portals.

What does it do?

The Contact Cleaner works 24/7 in your HubSpot portal,
automatically identifying and fixing data quality issues that used to take hours. 

It's like having a meticulous data analyst who never sleeps.

And a team member on whom you can rely that you will never send a marketing email like this.
"Hey KLEMEN,"
"Hey Klemen Hrovat, PhD,"
"Hey Klemn"
"Hey klemenh@sellestial.com"

The capabilities are impressive:
✅ Fixes typos and formatting inconsistencies across thousands of contacts
✅ Validates phone numbers and postal codes using real-time verification
✅ Removes role-based emails (goodbye, info@ and sales@ addresses)
✅ Standardizes names, job titles, and locations
✅ Flags suspicious entries for human review

But here's what makes it special:
It's smart enough to know when NOT to make changes.
The agent uses confidence scoring and a conservative approach. 
If it's not certain about a correction, it flags it for our team to review rather than guessing.
It respects data integrity above all else.

The best part?

RevOps and Marketing teams now spend little to no time fighting bad data before sending the new campaign. 

Curious about cleaning up your HubSpot portal? Drop a comment or DM me, happy to share what we've learned and how we are helping others.

#HubSpot #DataQuality #SalesOps #MarketingOps #DataHygiene

Why should you not treat a HubSpot contact as a person?

I'm explaining this to HubSpot admins, RevOps experts, and HubSpot solution partners daily.

People change jobs all the time.

You shouldn’t lose visibility, or break reporting, just because someone changed their job.

Our rule is simple:
- Create a new contact for each new employment.
- Keep the old record as the historical truth for the prior company.

This keeps:
- Activity history intact and relevant to the company where it happened.
- Lifecycle stage, attribution, and ICP fit correctly for the new employer.
- Work email/phone semantics honest (no more bounces or “ghost” consent).

In this article, I explained what we advocate, why, and how we suggest doing it in HubSpot.

People change jobs all the time. You shouldn’t lose visibility, or wreck reporting, just because someone changed their job. Our rule is simple: Create

Open article: Why should you not treat a HubSpot contact as a person? by Klemen Hrovat • 3 min read

Why should you not treat a HubSpot contact as a person?

Prejšnji teden sem imel čast govoriti na konferenci.
Naslov moje predstavitve je bil
“How an Alien got us into the HubSpot community”

Delil sem našo zgodbo o tem, kako smo si zgradili prepoznavnost v HubSpot skupnosti.

Prvič sem predstavil celotno zgodbo od začetka do konca.

Bil sem kar malo živčen, kako jo bo občinstvo sprejelo.
In dovolj pogumen (nor), da sem stopil na oder oblečen v vesoljca.

Občutek pred nastopom je bil enak kot prvih 15 minut na INBOUND24.

In tako kot na INBOUND-u sem se hitro sprostil.
Res sem užival na odru.
In glede na povratne informacije po predstavitvi,
je ljudem bila všeč – ne samo predstavitev, ampak predvsem pristop.

Verjetno ni bila všeč vsem, ampak blagovnih znamk ne gradimo za vse, ane?
Če želiš ugajati vsem, če ne podžgeš vsaj dela svojega občinstva, igraš preveč na varno.

Eno glavnih sporočil, ki sem jih želil predati, je bil kako pomembni so odnosi.
Vsi smo ljudje, zaupamo drug drugemu, v dobi AI bomo še bolj iskali človeške odnose, zaupali bomo svojim vrstnikom, zaupali bomo LJUDEM.

P. S. Če te zanima predstavitev, mi pošlji DM — z veseljem pošljem prezentacijo.

Sales reps don’t wake up in the morning and say, “I can’t wait to enter data into HubSpot!”

Data hygiene is NOT their job.
It’s RevOps’ or HubSpot Admin's job to design systems that:
✅ Capture the right data automatically
✅ Minimize manual entry
✅ Audit for duplicates and bad records
✅ Standardize and clean important properties

Blaming reps for bad data is like blaming drivers for potholes. Wrong target.

Agree or disagree?

I wish that were me ...
I will be OOO for most of next week
So I added that picture to my OOO email

Do you think it's ok or too witty for the B2B space?

“I think HubSpot is broken.”

I’ve heard this from many sales teams.

But HubSpot isn’t broken.
The data is.

👉 Lifecycle stages that are not properly updated.
👉 Contact properties that reps don’t trust.
👉 Companies with 5 versions of the same entity.
👉 Contacts sitting in HubSpot for 10 years, still at the same company.

Before you throw money at new tools, ask yourself ➡️ Do I trust my CRM data enough to bet next quarter’s revenue on it?

If not, the problem isn’t HubSpot—it’s data hygiene.

What is your reaction to "My HubSpot is broken"?

Merge or don't merge?
This is often the question in deduplication.
But it turns out it’s not an easy decision.

One thing we learned in the past month
Is that deduplication is the end goal
But you need to do the steps before.

Clean
Enrich
Merge

These 3 steps should be taken if you want to
deduplicate your HubSpot portal
In the optimal way.
And don’t make any mistakes.

Why?

Wrong enrichment
Overwritten correct values
Badyl configured integrations

These are just a few cases that we saw
causing the mess in portals,
which prevents you from doing easy dedup.

If you take an naive approach,
Define a few simple rules
And merge records

I can almost guarantee
you will be making mistakes
and merging records you shouldn’t.

Are you aware of data quality in your HubSpot
before you set the simple rules to merge “duplicates”?

Did you ever merge some records that you realized you shouldn’t?
And wasted a lot of time unmerging
Because there is no easy unmerge function in HubSpot?

Before you think about deduplication next time, let me know, happy to chat and share some of the steps we suggest to other HubSpot users around deduplication.

Why HubSpot data cleaning matters NOW.

Not last year, not next year

Pre-AI
Extra data was cheap.
The risk of losing something wasn't worth the cleanup effort.

Post-AI
Data is expensive to enrich.
And the rewards for great information are exponentially higher.

This fundamental economic shift changes everything.

You can't afford to run AI and AI-enrichment on dirty data anymore. You'll either:
→ Overspend your budget by 2-3X
→ Or spread your compute so thin you won't see AI's value

The technology finally arrived. 

It's cheap enough and good enough—FINALLY.

Companies that clean their data in 2025 will be 12-24 months ahead.

Companies that wait will watch their successors do it instead.

The question isn't "should we clean our data?"

The question is: "Do you want to be the person who owns this challenge?"

Nejc and I will walk you through the workshop for RevOps, marketing and sales experts. With the workshop, we want to help you master AI fundamentals and build practical skills to transform your operations.

Nejc (Nates) Škoberne and 1 other attendee

Practical AI For RevOps Workshop Overview

Your HubSpot is only as smart as its dirt
If your data’s messy, automation will break and reports mislead.
Fix these five hygiene challenges first:

1) Deduplication (Contacts & Companies)

Set merge rules:
How do you decide if something should be merged or just a parent/child relationship?
Which record is primary - keep the most recent record’s property values or the oldest record, so you preserve the creation date?

Lock a “Source of Truth” order: Human edit > CRM form > Integration > Import.
Or a different version of that, if you trust other sources more. 

Figure out what’s causing new duplicates to minimize the creation and define processes to dedupe as soon as possible. 

2) Unclean First & Last Names

What to check today
Names in ALL CAPS, all lowercase, with emojis, or stuffed titles (e.g., “John (CEO) 🚀”).
First name = Company or Initial only (“J”).

Configure the system
Clean Title Case
Strip emojis, trailing spaces, honorifics (“Mr.” “Ms.”), and role junk (“CEO”).
Separate Name from Job Title—never store both in First or Last Name.
Remove Middle name from First Name


3) Outdated Contacts

What to check
No activity in 180+ days AND not in an active segment.
Hard bounce, unsubscribed, or deactivated owner.
Contact created 5 years ago


4) Missing Job Title or LinkedIn Profile

Check
Contacts without Job Title, generic (“Staff”), or nonsense ones.
Contact LinkedIn URL missing

Quick wins
Enrich contacts with LinkedIn URL so you have a link to check for potential promotions and job changes
Validate LinkedIn URL property - must contain linkedin.com/in/ or leave blank.

5) Companies with Wrong LinkedIn URL & Bad Firmographics

Validate
Company LinkedIn URLs that aren’t linkedin.com/company/
Domains that are not the same to the company domain on their LinkedIn page. If that is not the same, it indicates some challenges with some of the enrichment tools. I have seen some pretty weird enrichments happened because of native HubSpot enrichment which takes primary domain and runs with it, no questions asked. 


Minimal data hygiene
👉 Clean contacts: First/Last name, Job Title, LinkedIn URL
👉 Contact and company Duplicates
👉 Clean company names

What's your biggest struggle with data?

AI here, AI there, AI everywhere
Does your head feel like that - 🤯 ?
A foundational workshop about AI for RevOps might save your head from blowing away. 

What you'll learn:

How LLMs actually work – Clear up misconceptions and understand the fundamentals that matter for RevOps

Which models to use when – Navigate the vendor landscape and make smart cost vs. performance decisions

Four core LLM applications – Generate, extract, classify, and execute tasks with practical exercises for each

Prevent hallucinations and ensure reliability – Guardrailing techniques using XML tags, JSON schemas, and structured outputs

Multiple ways to invoke LLMs – From Google Sheets scripts to Model Context Protocol (MCP) implementations

When to use AI agents (and when not to) – Agentic workflows, memory management, and tool usage strategies

Stay compliant and secure – Data privacy and compliance essentials for handling customer information

Real RevOps use cases – Apply everything you've learned to actual processes you face daily (including your submitted use cases)

Ready to build a strong AI foundation? 
Sign up today, don't let others take your seat (seats are limited for every workshop so we can provide the learning experience you deserve)

OpenAI has an Academy.

No matter how skilled you already are, I'm sure we can all learn something.

A few interesting lessons, with short videos available at the links below. 

During our workshops, Practical AI For RevOps: The Foundation, we'll do a more thorough overview of these topics and dig deeper.

Introduction to GPTs
https://lnkd.in/dY9MxizN

Introduction to Prompt Engineering
https://lnkd.in/dG4Uw_Tr

Advanced Prompt Engineering
https://lnkd.in/dhZRxDAh

ChatGPT 101: A Guide to Your AI Superassistant
https://lnkd.in/dUjkuees

ChatGPT & Reasoning
https://lnkd.in/difN2Syx

Multimodality Explained
https://lnkd.in/db2BDJaD

OpenAI, LLMs & ChatGPT
https://lnkd.in/dcNcbQ64

ChatGPT for Data Analysis
https://lnkd.in/dAiETafB


Oh, and this is our workshop I mentioned above 😊 
https://lnkd.in/dw7MW3GU

There is no such thing as perfectly clean CRM data

And it’s fine. Here’s why

Yes, accurate data is important, but chasing 100% purity is often a time sink with diminishing returns.

Consider that one B2B sales team had a 40% duplicate rate in their HubSpot data, causing reps to spend 6 hours a week on manual cleanup instead of calling customers.
(Imagine how many deals could close in those 6 hours!) 

It’s no surprise that studies find sales professionals spend a lot of their time on non-selling tasks like data entry.

Tools are helping with some of that, but we are still far from clean CRMs.

What did we do wrong to change ABC -  “always be closing” to ABC -  “always be cleaning”?
- Marketing emails bounce
- “Hi KLEMEN,” still happens
- Contacts are in the same position in your portal for 10 years. But do you believe they are still with that company?
- Champion customers move position without you noticing that
- Some contacts in your HubSpot get 10 emails in a week because they are enrolled in different workflows

Forward-thinking RevOps experts recognize that not all data in HubSpot needs to be perfectly clean.

Different companies and contacts have different potential value. So treat data quality accordingly.

For someone who signed up for your newsletter 3 years ago but never did any other action, according to your data in HubSpot, you don’t want to monitor monthly if they are still with that company. 

But a raving fan at one of your customers, who moved to another ICP matching company a week ago - you do want to catch that insight, right?

Feeling overwhelmed by AI possibilities in RevOps?

You're not alone.

That's Nejc (Nates) Škoberne designed this intensive 8-hour workshop.

We're covering everything from LLM fundamentals to agentic workflows, from reliability techniques to real RevOps use cases. 

No fluff—just practical, hands-on learning you can apply immediately.

I wrote a detailed breakdown of all 8 modules we'll cover in the article below.


Fair warning
- It's intense
- You'll be exhausted
- But you'll have the foundation to confidently use AI in your operations.

#RevOps #AI #GTM #SalesOps

If you're a RevOps, GTM, sales, or marketing leader who feels overwhelmed by AI possibilities, you're not alone. After countless conversations with pr

Open article: Practical AI for RevOps: A Foundation-Building Workshop by Klemen Hrovat • 3 min read

Practical AI for RevOps: A Foundation-Building Workshop

That's one of the most important questions around data hygiene.
I've stopped trying to convince skeptics about data cleaning.
Instead, I ask one question:

"Do you believe there's gold in the dirt of your CRM?"

If they say yes → We can talk.

If they say no → I move on.

Here's why:

A company has 30,000 contacts in their CRM:
5,000 are duplicates
8,000 are maybe duplicates
15,000 are low-grade and not interesting
10,000 are worth investing AI enrichment on

That 10,000? That's the gold.

But right now, you're paying to enrich ALL 30,000.

Your nurture campaigns are hitting dirt, not gold.

Your sales team sees 5 versions of the same company.

Your enrichment budget is 3X what it should be.

If you believe there's gold in there, let's separate it from the dirt.

If you don't believe it, that's okay too. 

But no amount of convincing will change your mind; only pain will.

HubSpot, any particular reason why it's not possible to change the name of a sequence via API?

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://lnkd.in/dAaAJzce

One of our customers tried to fix formatting issues with Data Hub, but they faced challenges as the system didn't do the optimal job, so it helps them do it natively and not do it in a spreadsheet manually. 

So they asked us to help them, and this is how the system works to make a basic first and last name cleaning, right in your portal. 

No more
Hi KLEMEN,
Hi JOhn,
Hi Sales,
Hi 👽 Klemen

Do you use Hi {first name} in your marketing emails in HubSpot?

Profoundly

Profoundly is an exclusive platform for vetted experts that help HubSpot users with everything from simple tasks to complex integrations. No unnecessary sales pitches. No complex contracts. Just expert help, fast.


Leading the transformation of how HubSpot expertise is discovered, shared, and valued. At Profoundly, we're building infrastructure that enables natural value flow in the HubSpot ecosystem, where:

Experts can build sustainable success on their own terms
Knowledge flows freely to where it creates most value
Impact multiplies through natural network effects
Success compounds through genuine connection
Communities form around shared growth

As Founding Pro, I focus on illuminating paths that enable both Pros and organizations to realize the full potential of HubSpot's customer platform.

Founding Pro

Conveying Your Message LLC

As HubSpot Creator & Coach, I guide organizations through comprehensive digital transformation using HubSpot's customer platform. My role combines strategic advisory with hands-on implementation support:

- Create and document transformation frameworks that bridge technical capabilities with human understanding, enabling sustainable adoption of HubSpot's evolving platform features

- Lead complex post-sale implementations focusing on order management, customer portals, and revenue operations optimization

- Develop practical approaches for bridging critical knowledge gaps in industrial and manufacturing sectors

- Guide cross-functional teams through cultural and operational transformation while maintaining focus on customer experience

- Share insights and methodologies through daily educational content, helping organizations navigate the intersection of technical possibility and human adoption

HubSpot Creator & Coach

Co Host

Let's Build Media

Created and led a transformative educational content network focused on closing knowledge gaps in the HubSpot ecosystem through:

Daily live shows reaching thousands of HubSpot professionals
15 specialized series covering critical platform capabilities
30+ expert co-hosts sharing deep implementation knowledge
350+ episodes of practical, actionable education
Community-first approach to knowledge sharing


Built a creator collective that demonstrated the power of enabling natural value flow in the HubSpot ecosystem, laying the foundation for Profoundly's broader transformation mission.

Founder

Stored Energy Systems LLC (SENS)

As the Head of Marketing, my role is to align the organization around customer-centricity and develop robust marketing capabilities. I play a leading role in creating and managing a plan to achieve sustainable, profitable growth.

Our marketing mission at SENS is to drive revenue growth by enabling, empowering, and guiding SENS and its stakeholders to be the most accessible, trusted, and valuable resource online and face-to-face for the people and communities we serve.

SENS non-stop DC power systems, mission-critical filtered chargers and engine start chargers keep vital industries in business by helping insure against the risk of loss of life and property in case of commercial power outage.

Some of the best-known oil and gas providers, utilities, data centers, hospitals and government operations, such as air traffic control, depend on tens of thousands of SENS products to keep electric power, information, transportation and industrial processes from failing due to lack of power.

Contact me at chrisc@sens-usa.com and I can help connect you with a team to help you determine the best solution for your genset engine start, industrial power, or battery monitoring needs for your critical infrastructure. Can't wait to work with you.

Head of Marketing

Rigaku

Excited to help the many divisions of Rigaku transition into the new world of digital marketing, sales, and customer success. 

I am charged with inspiring and empowering teams across 6 divisions in the Americas to serve many different people from a diverse set of industries and communities. Lucky for me, I've never met a more passionate, knowledgeable, and welcoming group of people in my life. They realize that the landscape has changed and are ready to adapt to ensure the best experiences for our customers. We aim to be the most accessible, trusted, and valuable resource for Analytical X-ray & Laser knowledge, tools, and training in the world.

Since its inception in 1951, Rigaku has been at the forefront of analytical and industrial instrumentation technology including: 

X-ray diffraction (XRD), thin film analysis, X-ray fluorescence (XRF) spectrometry, small angle X-ray scattering (SAXS), protein & small molecule X-ray crystallography, Raman spectroscopy, Laser-induced breakdown spectroscopy (LIBS), X-ray optics, semiconductor metrology, X-ray sources, X-ray computed tomography (XCT), nondestructive testing (NDT), & thermal analysis.

Communities served include:

Academia | Aerospace | Automotive | Batteries | Biotech | Cement | Consumer Goods | Electronics | Energy | Environmental | Food Processing | Geology | Glass | Inspection & Testing | Metals | Mining | Nuclear | Petrochemical | Pharmaceutical | Photovoltaics | Polymers | Research | Security & Defense | Semiconductor | Solar | Thin Films | Transportation

We view our customers as trusted partners and look to Empower them to Protect the Present and Develop the Future.

Contact me and I can help put together a team to help you determine the best solution for your analytical and training needs for life sciences, material analysis, or material identification. Can't wait to work with you.

Director of Marketing

Metal Analysis Group

I help people in the Metals industry test their product FASTER and SAFER using HANDHELD LIBS technology to INCREASE PROFITS and ROI.  People I help are in Scrap Metal Recycling, Positive Material Identification (PMI) testing, Metal Processing & Manufacturing Quality Control in Foundries and Mills, Metal Fabrication Quality Assurance for Parts Repair & Manufacturing, and Metals Inspection & Testing. The products and services Metal Analysis Group can provide are best suited for people in the following applications & industries:

Aerospace
Automotive
Cement
Consumer Goods
Electronics
Energy
Environmental
Food Processing
Glass
Inspection & Testing
Medical
Mining
Nuclear
Oil & Gas
Pharmaceutical
Plastics
Recycling
Sand
Security & Defense
Transportation

Inside Sales & Marketing Consultant

In this podcast series, Masters of PMI on The Manufacturing Show, my goal is to help you be successful with Positive Material Identification and truly master your metal testing wherever you may be in the metal supply chain. All the way from Scrap Metal Recycling and Metal Production at Foundries and Mills, to Metal Parts Fabrication and Inspection, PMI testing plays an important role in making sure everyone knows which metal they are working with in order to avoid material mix-ups that can lead to unhappy customers, expensive recalls or even catastrophic accidents like oil spills, plant explosions, and airplane crashes. We don’t like those things, right?!

Podcast Co-Host of The Manufacturing Show

Chris Carolan Consulting

Marketing Consultant

ASI Standards

Grew sales by 10% in 2017 and by 20% in 2018. Led website redesign and e-commerce implementation projects to greatly improve visibility and lead conversion.

Responsible for planning and implementing sales, marketing, and product development programs, both short and long range, targeted toward existing and new markets.

Primarily focused on Standards and Services for the petroleum and polymer related industries. Complex formulations for XRF analysis is our specialty.

Director of Marketing and Sales

Product Marketing Manager

Production and QC Manager

My primary responsibilities are analyzing our petroleum calibration standards to ensure quality and accuracy before getting shipped to the customer. I am also responsible for production of polyethylene standards (plastic discs/powders) as well as some special projects such as paint on film. Secondarily I assist with production of petroleum standards and dangerous goods shipping ( dangerous goods certified shipper).

Chemist/ Safety Officer/Quality Assurance

Produced liquid calibration standards for the petrochemical industry
Researched and produced ROHS/WEEE standards
Provided analysis for in-house standards using an XRF instrument
Calibrated an XRF instrument
Certified shipper of dangerous goods
Retrofitting lab/business to conform to OSHA guidelines

Chemist/Safety Officer

Co-Founder & Head of Revenue | Co Host of the Manufacturing Marketing Show | Growth leader obsessed with Customer Experience

I'm passionate about solving the HubSpot knowledge gap through hands-on expertise and collaborative problem-solving.

As the Founding Pro at Profoundly, I'm transforming how HubSpot expertise flows between those who need help and those who provide it. Our platform connects HubSpot users with vetted experts ready to help with everything from quick fixes to complex integrations – no unnecessary sales pitches, no complex contracts, just expert help when you need it.

My journey to this role follows a pattern I've seen throughout my career: discovering critical knowledge gaps in complex technical fields and building bridges to close them. This pattern has repeated whether working with certified reference materials, analytical instruments, or digital transformation.

I started in material quality control for petrochemical and polymer industries, where serving diverse customers with customized materials taught me the importance of understanding the needs of not only the customer but also the customer's customer. This early experience building solutions at the intersection of technical complexity and practical application shaped my approach to all future challenges.

Two years with MAG deepened my perspective on the analytical instrument side of business, working across Marketing, Field Sales, Inside Sales, Internet Sales, and Sales Enablement. This gave me crucial insights into the needs of buyers, customers, and internal stakeholders including direct sales, manufacturer reps, service teams, and supply chain partners. I discovered my talent for training and empowering customer-facing teams to provide exceptional experiences.

This journey led me to HubSpot, where I've become deeply engaged in helping others navigate the platform's technical complexity while achieving practical business outcomes. I've found that the most valuable solutions come not from isolated expertise but from collaborative problem-solving that addresses both technical details and strategic context.

With Profoundly, I'm focused on democratizing HubSpot expertise – making it accessible, practical, and immediately valuable. Whether through our daily shows, expert marketplace, or educational content, we're creating paths to success that anyone can follow.

If you're facing HubSpot challenges, I'm here to help in multiple ways:
- Book a direct consulting call: https://meetings.hubspot.com/chris-carolan1/consulting-call
- Explore expert help options at Profound.ly
- Join our daily "Let's Build" shows for free problem-solving and education

Let's transform your HubSpot experience, together.

⚙️ Chris Carolan ⚙️

Going live today with Episode 5 of Value-First Data. 🎙️

Topic: The HERO Stage - When Your Champion Needs You Most

Here's what nobody tells you about B2B buying:
Your hand raiser can't buy alone.

They need to convince: 
→ Their boss (budget approval) 
→ The CFO (ROI justification) 
→ IT/Security (technical validation) 
→ Their team (change management)

Most companies stop supporting them right when they need help most.

Today we're showing you how to:
✓ Recognize when someone enters HERO stage
✓ Track multi-stakeholder engagement in HubSpot
✓ Build "share internally" resources that actually work
✓ Support internal advocacy without being pushy
✓ Use Loop Marketing for YOUR CHAMPION'S STAKEHOLDERS

This is where most B2B deals die. Let's fix that.

Live at 2:15 PM CT with Casey Hawkins and Klemen Hrovat.

Can't join live? Save this post to view the recording later on.

Missed the previous episodes?
→ Ep 1: Loop Marketing meets the Value Path
https://lnkd.in/gkK3ZW5p
→ Ep 2: Audience Stage (building trust at zero)
https://lnkd.in/gC88c5Zg
→ Ep 3: Researcher Stage (investigation mode)
https://lnkd.in/gTcQa8cs
→ Ep 4: Hand Raiser Stage (recognition systems)
https://lnkd.in/gk2hFk_m

We're building something different here - data strategy that respects human buying journeys.

See you at 2:15 PM CT. 🚀

#ValueFirst #Data #ValuePath #HubSpot #LoopMarketing

Chris Carolan

A Profoundly Value-First HubSpot Coach for CX, AI, RevOps, Quote-to-Cash, Orders | Founding Pro @ Profoundly | Human Context Engineer

Casey Hawkins, Chris Carolan and 1 other attendee

Value-First Data Episode 5 - HERO Stage - When Your Champion Needs You Most

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