Padiso

Padiso operates in the competitive software-as-a-service (SaaS) market, focusing on developing and maintaining multiple software products across different industries or use cases. This diversified approach allows the company to cater to a wide range of business needs and potentially reduce risk by not relying on a single product.
The company's business model is flexible, offering two primary ways for clients to engage with their software:

- Subscription services: Clients can subscribe to Padiso's software products directly, paying recurring fees to access and use the tools. This model provides a steady revenue stream for Padiso and allows clients to benefit from regular updates and support.

- White-label solutions: Padiso also offers its software products as white-label solutions, enabling other businesses to rebrand and resell the software as their own. This approach can be attractive to companies looking to expand their product offerings without investing in in-house development.

Principal Engineer & Consultant

API Hunt

What's APIhunt.io?
It's a marketplace where developers and businesses can discover, compare, and integrate APIs faster than ever before. Think of it as the ultimate API playground.

Why APIhunt.io?
Because searching for the right API shouldn't be harder than building your actual product
We're making API integration as easy as ordering a pizza (maybe easier, depending on your pizza place)
Our platform is saving developers hundreds of hours and companies millions of dollars

What we've achieved so far:
500+ APIs listed used by developers from 500+ companies, including some Fortune 500 giants

What's next? 
We're on a mission to become the go-to platform for anything and everything API-related. If you're into APIs, tech, or just making developers' lives easier, let's connect!

Solutions Architect

Nexus Works

Nexus Works is the superhuman sidekick for vendor discovery and evaluation in the digital transformation space.

We're revolutionising how enterprises find and assess vendors for their digital transformation projects. Think of us as an automated "Insight.com" but for Digital Vendor Discovery.


Why Nexus Works?
- Because 70% of Digital Transformations fail, and we're here to change that
We're making vendor discovery as easy as scrolling through your social media feed (and way more productive)

- Our AI-powered platform is saving companies millions and cutting project timelines by months
- Nexus Works give you super powers

Chief Technology Officer

Tell Me Baby

Chief Technology Officer | Chief Product Officer | Advisor

Scentre Group (Owner and Operator of Westfield in Aus and NZ)

Lead Engineer | Solutions Architecture (Contract)

Subly

Subly is making video captivating. 
Transcription, closed captioning, subtitles. Added to video. Ready for upload. 
getsubly.com

Co-Founder & CTO

oOh!

Principal Engineering Consultant

Prismatik

Head Of Innovation and Engineering

Lead Engineer

Lead Engineer (Contract)

Deloitte Digital

A great experience to work with Deloitte Digital Team on 'icare.nsw.gov.au' project and lead a team of talented developers to deliver required solutions.

With over 20 years of experience in technology and product management, I'm an Executive Consultant at Padiso, a digital product development, transformation, and strategy firm that helps clients scale SaaS and fintech products. I specialize in providing leadership and strategy services that enable our clients to achieve sustainable growth in the ever-evolving digital landscape.

As a tech and product leader, I have worked with some of the major brands across Australia and abroad, delivering innovative solutions and creating value for different market verticals. I also provide strategic board advisory services as Chief Technology and Product Officer for rapidly growing businesses, focusing on product, value, culture, and growth. I am currently pursuing an Executive MBA at UNSW, where I aim to enhance my skills and knowledge in entrepreneurship, innovation, and management.

Kevin Kasaei

Business Development @ Tatsoft | Industrial Application | IIoT | MES | SCADA | Industry 4.0 | A loving Husband 😉

Before anything else, let me say this;
I have deep admiration and respect for founders like you. Your boldness, sacrifices, and relentless pursuit of progress keep the economy alive and innovation moving. I see the sleepless nights, the second-guessing, the pressure to grow while building something meaningful.

Hi, I'm Jan Aurel, your behind-the-scenes growth partner and Top-of-Funnel builder.

I don’t just “get leads.” I help B2B startups, founders, and sales teams build repeatable, scalable outbound systems that drive real revenue - fast.

With over 80+ global projects, I’ve helped venture-backed companies and lean teams generate over $800K in pipeline, hire and train SDRs, and fix broken sales processes across the board from cold outreach and CRM systems to call coaching and scripts that convert.

What makes me different?
I know both the grind and the blueprint. I’ve worked with founders cold-calling at 10 PM, teams stuck juggling 8 tools that don’t sync, and SDRs that lost motivation because they weren’t led, just managed.

I fix that. Fast.

With frameworks, execution, and results.

Whether you're:
✅ Launching in the US market and need a proven SDR strategy
✅ Tired of hiring SDRs who burn out or miss quota
✅ Aware that outreach is the lifeblood of growth, but don’t have time to figure it out

I come in to build the system, lead the team, and generate results that compound.

Quick math on why this matters:
If an A+ SDR makes just 20 quality dials per hour:
→ 160 per day → 3,200 per month → 38,400 per year
If only 2% convert into booked meetings, that’s 768 sales calls/year.
At a $30K deal size and 10% close rate, that’s $2.3M in revenue.

Still leaving sales to chance?
Or finally committing to the math?

𝐉𝐚𝐧 𝐀𝐮𝐫𝐞𝐥

The most dangerous career decision isn’t walking away.
It’s staying after you already know.
Most people don’t leave when something stops fitting.

 They rationalize it.
“Give it more time.”
 “I’ve already invested too much.”
 “It could still turn around.”
So they stay.

And slowly, something shifts:
 → Work that once energized you now exhausts you
 → Promised growth turns into vague reassurance
 → Time passes, but progress doesn’t

Staying feels safe.

 But safety without growth is just a quieter form of risk.
You might be in the wrong room if:
 ❌ You’re no longer learning
 ❌ Your voice has faded into the background
 ❌ You start counting days instead of building years

You’re probably ready for a new door if:
 ✅ You feel underused, not incapable
 ✅ You’ve outgrown the environment, not the challenge
 ✅ You want pressure that sharpens you, not comfort that dulls you

Leaving isn’t failure.

It’s honesty.

And the wrong room doesn’t turn into the right one just because you stayed long enough.

Jan Aurel Esparaguera

Founder and Director of WHATEVER needs to be DONE @ KolFil | GTM (Go-To-Market) Channel and Execution Partner | Yup! Cold Calling Still Works in B2B 💯 percent

Most salespeople aren’t bad at cold calling.

They’re avoiding it.

I’ve seen strong reps hesitate before dialing.
Cursor hovering.
Excuses stacking.
“One more email first.”

It’s not laziness.
It’s fear of interruption. Fear of rejection. Fear of sounding unprepared.

Here’s the part most people get wrong:

Cold calling isn’t outdated.
Unprepared calling is.

The best reps don’t choose between social selling or the phone.

They use social to make the phone sharper.

Here’s how it actually works:

1. Context before contact
Look at their LinkedIn.
Recent activity.
Role changes.
Shared connections.
Now the call isn’t random — it’s relevant.

2. Familiarity reduces friction
Engage with their content.
Leave a real comment.
Connect intentionally.
When you call, your name isn’t new.

3. Precision over volume
Use LinkedIn to identify the right person — not just a number.
Wrong contact = fake rejection.
Right contact = real opportunity.

4. Follow up where attention lives
After the call, connect.
Send something useful.
Stay visible without chasing.

5. Let credibility compound
When they search your name, what do they see?
Authority shortens sales cycles.

Cold calling doesn’t get easier.

You just get better prepared.

And when preparation meets courage,
it stops feeling cold.

It starts feeling intentional.

Make the call.

#KolFil #CallFilipino #B2BSales #ColdCalling #SocialSelling #OutboundSales #SalesLeadership #SalesStrategy #PipelineBuilding #RevenueGrowth

Founders love complex sales frameworks.

Dashboards.
Stages.
Playbooks stacked on playbooks.

But in real outbound, simple systems beat complex ones when execution is tight.

Less is more.

BANT survives not because it’s perfect.
Not because it’s elegant.

It survives because it’s simple enough to enforce
and ruthless enough to keep outbound honest.

When rules are clear:
↳ Deals move fast
↳ Bad fits die early
↳ CRMs stop lying

That’s how you scale cold calling without burning SDRs or inflating pipeline.

You don’t need more frameworks.
You need fewer exceptions.

Tight execution beats clever theory every time.

👉 Read the full breakdown here: https://lnkd.in/gDhyuJkY

#KolFil #CallFilipino #B2BSales #OutboundSales #ColdCalling #SalesExecution #SDRLeadership #PipelineManagement #RevenueOperations #StartupFounders

Founders, CROs, and SDR Leaders:
If your deals stall after “good conversations,” read this.

If you’re running outbound between $500K–$10M ARR, this probably sounds familiar:

• SDRs are booking meetings
• Prospects are engaged
• Discovery feels good

And yet:

Deals stall.
Timelines slip.
Forecasts miss.

Here’s the uncomfortable truth:
Most teams don’t lose deals because the product is weak.
They lost because the real problem was never surfaced.

In complex B2B sales, interest is not a buying signal.
Buyers move when the cost of doing nothing becomes unacceptable.

That’s why:
• More activity doesn’t fix pipeline quality
• Louder pitching doesn’t create urgency
• Better discovery beats both

This is exactly what SPIN Selling was built for when it’s used at the right time, in the right deals.

Used correctly, SPIN:
• Turns polite conversations into real urgency
• Anchors timelines to business impact
• Forces deals to move forward or die early

Used incorrectly, it just slows everything down.

SPIN isn’t for speed.
It’s for depth.

I broke down:
→ How SPIN actually works in real outbound
→ Why it fails on cold calls
→ How it fits alongside BANT and MEDDIC in a clean pipeline system

If your pipeline feels busy but unreliable, this will hit close to home.

Read the full breakdown here. 👇👇👇

hashtag

#KolFil hashtag
#CallFilipino hashtag
#SDR hashtag
#SalesDevelopment hashtag
#OutboundProspecting hashtag
#ColdCalling hashtag
#B2BSales hashtag
#SalesExecution hashtag
#PipelineQuality hashtag
#SalesOps

Founders, CROs, and SDR Leaders:
If your deals stall after “good conversations,” read this.

If you’re running outbound between $500K–$10M ARR, this probably sounds familiar:

• SDRs are booking meetings
• Prospects are engaged
• Discovery feels good

And yet:

Deals stall.
Timelines slip.
Forecasts miss.

Here’s the uncomfortable truth:
Most teams don’t lose deals because the product is weak.
They lost because the real problem was never surfaced.

In complex B2B sales, interest is not a buying signal.
Buyers move when the cost of doing nothing becomes unacceptable.

That’s why:
• More activity doesn’t fix pipeline quality
• Louder pitching doesn’t create urgency
• Better discovery beats both

This is exactly what SPIN Selling was built for when it’s used at the right time, in the right deals.

Used correctly, SPIN:
• Turns polite conversations into real urgency
• Anchors timelines to business impact
• Forces deals to move forward or die early

Used incorrectly, it just slows everything down.

SPIN isn’t for speed.
It’s for depth.

I broke down:
→ How SPIN actually works in real outbound
→ Why it fails on cold calls
→ How it fits alongside BANT and MEDDIC in a clean pipeline system

If your pipeline feels busy but unreliable, this will hit close to home.

Read the full breakdown here. 👇👇👇

#KolFil #CallFilipino #SDR #SalesDevelopment #OutboundProspecting #ColdCalling #B2BSales #SalesExecution #PipelineQuality #SalesOps

If you’re running outbound between $500K–$10M ARR, this will sound familiar: Your SDRs are booking meetings. Prospects are engaged. Discovery calls fe

Open article: Founders, CROs, and SDR Leaders: If Your Deals Stall After “Good Conversations,” Read This by KolFil • 2 min read

Founders, CROs, and SDR Leaders: If Your Deals Stall After “Good Conversations,” Read This

Most SDR teams don’t lose deals because prospects aren’t interested.

They lose them because interest was mistaken for intent.

You’ll hear:
“This is interesting.”
“We’ve discussed this internally.”
“Let’s revisit next quarter.”

And the deal still dies.

That’s not a follow-up problem.
That’s a discovery depth problem.

SPIN Selling was built to solve this, but only when it’s used at the right stage.

It’s not a cold call script.
It’s not a checklist.
And it’s definitely not a speed tool.

SPIN works when:
• Deals are complex
• Buying committees are involved
• The real cost of doing nothing isn’t obvious yet

Used incorrectly, it slows teams down.
Used correctly, it turns curiosity into real buying intent.

I broke down:
→ When SPIN actually works
→ When it kills outbound velocity
→ How it fits with BANT and MEDDIC in a real outbound system

SPIN Selling Explained: How SDRs Use Structured Discovery to Win Complex B2B Deals

If you’re selling into longer cycles and bigger deals, this one’s for you.

👉 Read the full breakdown here. (https://lnkd.in/gx6ZDqsh)

In sales, rejection isn’t an exception. It’s the default.

You’ll hear “no” far more than “yes.” Prospects disappear. Deals die late. Quotas feel disrespectful.

And in those moments, no one is coming to believe for you.
That part is on you.

What experience teaches you fast: → Top reps aren’t always the most gifted → They’re the ones who stayed in the game longer → They assumed the next call still mattered

Self-belief isn’t ego.

It’s discipline.

It’s opening your CRM after a bad week. It’s sending one more follow-up when momentum is gone. It’s trusting the system before the results catch up.

The best salespeople I’ve worked with don’t wait to feel confident. They act first. Confidence follows execution.

Your pipeline will swing. That’s normal.

Your belief can’t.

Because the moment you stop believing, the numbers usually follow.

Repost if this sounds like a week you’ve had.

#KolFil #CallFilipino #SalesLeadership #FounderInsights #RevenueGrowth #B2BLeadership #SalesEffectiveness #PipelineTruth #ModernSales #OperatorMindset

BANT wasn’t built to help you feel confident.
It was built to help you say “no” faster.

Somewhere along the way, BANT got promoted into something it was never meant to be:
a revenue predictor, a deal scorer, a forecasting crutch.

That was never its job.

BANT was designed to answer one question early in outbound:
“Is this conversation worth continuing?”

Not:
– Will this close?
– What’s the probability?
– Can we justify keeping this alive?

Those questions come later.
Early in cold calling, speed matters more than certainty and certainty without data is just hope.

When teams use BANT to save deals, pipelines rot quietly.
When they use it to kill weak ones, funnels stay honest.

I broke down what BANT was actually designed to do, why founders misuse it, and where it still shines in high-volume outbound.

Do your SDRs get rewarded more for disqualifying early or keeping deals alive?

Read the full article here 👇👇👇

BANT didn’t fail modern outbound. Modern outbound misunderstood BANT. Somewhere along the way, BANT was turned into a revenue prediction tool, a way t

Open article: What BANT Was Actually Designed to Do by KolFil • 3 min read

Your SDR:
“We have a strong value proposition.”

Your prospect’s day:

• Slack exploding
• Board meeting in 20 minutes
• Revenue target miss
• Hiring gap
• Internal escalation

And you’re surprised they didn’t reply.

You’re not losing to a competitor.

You’re losing to context.

SNAP doesn’t improve persuasion.

It reduces friction.

#KolFil #CallFilipino #SNAPSelling #OutboundSales #B2BSales #SalesLeadership #SDR#RevenueOperations #PipelineGrowth #SalesStrategy

Founder & Director of whatever needs to be done @ KolFil | GTM (Go-To-Market) Channel and Execution Partner | Yup! Cold Calling Still Works in B2B 💯 percent

Performance isn’t about activity.

 It’s about outcomes.

February’s numbers are in, and these 3 SDRs didn’t just stay busy, they executed.

🥇 Jaypee – 135.68% overall attainment | 39 appointments
🥈 MJ – 133.77% overall attainment | 28 appointments
🥉 Jake – 113.35% overall attainment | 21 appointments

Different styles. Same standard: results.
What stands out isn’t just quota achievement.
 
It’s consistency, discipline, and the ability to convert effort into pipeline.
Leaderboards aren’t about ego.
 
They’re about visibility.
 
They set the bar for what “great” looks like.
To the rest of the team, this is proof.
 
The system works when you work the system.
Next month, the board resets.

Who’s stepping up?

#SalesLeadership #SDRTeam #B2BSales #PipelineGeneration #RevenueGrowth #SalesPerformance

Interest Isn’t the Problem. Depth Is.

Most SDR teams don’t lose deals because prospects aren’t interested.

They lose them because interest was mistaken for intent.

You’ll hear things like:
↳  “This is interesting.”
↳  “We’ve discussed this internally.”
↳  “Let’s revisit next quarter.”

And the deal still dies.
That’s not a follow-up problem. That’s a discovery depth problem.
In complex B2B sales, buyers don’t move when they’re curious. They move when the cost of doing nothing becomes uncomfortable.

That’s exactly where SPIN Selling works, not as a script, not as a checklist, but as a way to surface:
* real problems
* real consequences
* real urgency

I broke down when SPIN actually works (and when it kills velocity) in this blog, especially for SDR teams doing outbound.

👉 Read the full breakdown here: SPIN Selling Explained: How SDRs Use Structured Discovery to Win Complex B2B Deals 

👉👉👉 https://lnkd.in/gx6ZDqsh

♻ Repost to help someone see what’s possible.
➕ Follow Jan Aurel Esparaguera for more marketing updates.

#KolFil #CallFilipino #SalesLeadership #FounderInsights #RevenueGrowth #B2BLeadership #SalesEffectiveness #PipelineTruth #ModernSales #OperatorMindset

Honoring the leaders whose vision and resolve helped shape the course of our nation.

Wishing you a reflective and purposeful Presidents' Day.

Most outbound pipelines don’t collapse loudly.
 They erode quietly.

Founders assume stalled deals mean pricing pressure, weak timing, or market softness. That explanation feels operational. It’s rarely structural enough.
When budget is validated before urgency is quantified, the conversation shifts from necessity to evaluation. And evaluation is optional.

Optional deals stall.

CHAMP works not because it’s different, but because it sequences correctly. 

Challenges first. Authority in context. Money after friction is real. Priority as a filter.

When urgency is clear, budget becomes a funding conversation.
When urgency is vague, budget becomes a shield.

Pipeline fragility is rarely about price.
It’s about what was confirmed too early.

Most outbound deals don’t die because there’s no budget.
They die because there’s no urgency.

Founders between $500K–$10M ARR often misdiagnose stalled pipeline as pricing, timing, or market conditions.

It’s usually none of those.

It’s sequencing.

CHAMP flips qualification on its head:
Instead of asking, “Do you have a budget?”
It asks, “What’s breaking right now?”

That shift sounds small. It isn’t.

Budget without pain is optional.
Pain without a budget becomes funded.

In high-volume outbound, SDRs are trained to confirm money early. The result?
• “No budget.”
• “Maybe next quarter.”
• “Send me info.”

Conversation over.

CHAMP forces depth before validation:
Challenges → Authority → Money → Priority.

Not as a theory.
As leverage.

When you quantify friction first, money becomes a funding discussion, not an objection.

If your outbound feels active but fragile…
If meetings are booked but deals stall…
If budget objections appear too early…

You don’t have a pricing problem.

You have a qualification sequencing problem.

Full breakdown: 👇👇👇
CHAMP for Founders: Why Starting With Budget Is Killing Your Outbound Deals

👇👇👇
https://bit.ly/4kLylAX
https://bit.ly/4kLylAX
https://bit.ly/4kLylAX

Everyone’s looking for the edge in sales.

A better script.
A smarter tool.
A new framework that changes everything.

There isn’t one.
The best salespeople I’ve worked with aren’t mysterious.
They’re predictable.
They execute the fundamentals daily.

Not in bursts.
Not when they “feel motivated.”
Daily.

Consistency compounds:
→ 15 intentional calls every day beats 120 in a panic
→ Structured follow-ups beat last-minute pipeline scrambles
→ Publishing thoughtful content weekly beats chasing virality

Progress beats polish:
→ Your early demos won’t be sharp. Do them anyway.
→ Your first outbound sequences won’t convert well. Improve them anyway.
→ Your messaging won’t be perfect. Ship it anyway.

Fundamentals beat trends:
→ Listening closes more deals than persuasion
→ Clear problem diagnosis beats clever positioning
→ Relevance beats theatrics

Top performers don’t rely on intensity.

They rely on discipline.

While others chase new tactics,
They’re quietly building volume, skill, and reputation.

There is no secret sauce.

There’s repetition.
There’s refinement.
There’s resilience.

Sales isn’t glamorous.
It’s a structured execution over time.
Master that and you won’t need tricks.

#KolFil #CallFilipino #SalesLeadership #B2BSales #SalesDiscipline #SalesExecution #OutboundSales #RevenueGrowth #SalesMindset #ConsistentAction

Selling to modern decision-makers?
Let’s play Busy Buyer Bingo.

Your prospect says:

☐ “Send me something.”
☐ “Circle back next month.”
☐ “Interesting.”
☐ “We’re exploring options.”
☐ “Now’s not the right time.”

You think it’s an objection.
It’s an overload.

If your message requires effort to understand, it won’t survive the inbox.

You’re not competing against competitors.
You’re competing against bandwidth.
SNAP was built for this.

Which one do your SDRs hear the most?

#KolFil #CallFilipino #B2BSales #OutboundSales #SNAPSelling #SalesLeadership #SDR #RevenueOperations #SalesStrategy #PipelineManagement

If your pipeline feels active but nothing closes, read this.

Week 1:
Great intro call.
Week 2:
Positive follow-up.
Week 3:
“Let’s reconnect.”
Week 6:
Still “interested.”
Week 10:
No decision.

You don’t have a closing problem.
You have a priority problem.

SNAP forces one brutal question early:
Why this quarter?

If there’s no answer, the deal drifts.

When was the last time you killed a deal because there was no clear priority?

👉 Read the blog here:  https://bit.ly/4cJEnzU

#KolFil #CallFilipino #B2BSales #PipelineManagement #SalesLeadership #OutboundStrategy #SNAPSelling #RevenueOperations #SalesExecution #ForecastAccuracy

The biggest deal killer in complex B2B isn’t price.

It’s undefined next steps.

If you leave a call without:
A calendar invite
Clear decision path
Explicit commitment

There is no next step.

There is only hope.

Sandler calls this out directly:
If it isn’t mutually agreed, it doesn’t exist.

Cold calling creates access.
Up-front contracts create control.

#SalesProcess #ColdCalling #RevenueGrowth #PipelineManagement

When you miss every KPI but still hit the sales target

If BANT still “works” on your biggest deals, that’s the warning sign.

Not because BANT is flawed.
But because you’re pushing a speed tool into a risk problem.

BANT was built to move fast.
And fast stops being the constraint as outbound matures.

At a certain stage, the bottleneck isn’t activity.
It’s a deal survival.

That’s where BANT breaks, and it’s supposed to.

I broke down where this happens, the founder's mistake that slows outbound, and why qualification must evolve from speed to risk control as deal sizes grow.

This isn’t about adding process.
It’s about using the right framework at the right stage.

Read the full breakdown here 👇👇👇

At what point do your deals usually fall apart, early qualification or late-stage politics?

If BANT still “works” on your biggest deals, you have a problem. Not because BANT is bad. But because you’re using it past its limits. BANT was design

Open article: When BANT Breaks And What Founders Must Use Instead by KolFil • 2 min read

When BANT Breaks And What Founders Must Use Instead

I don’t know how embarrassing that could’ve been, but I was saying hi to the note taker, I didn’t realize it was an AI note taker! 

Good thing I didn’t jump into the full questionnaire sales script. Lol.

The best part now is I’m observing both AIs… maybe there’s a slight chance they’ll start talking to each other.

Haha, good stuff!

Just the second no-show today, tomorrow’s another day.

#coldcallisnotdead

No alternative text description for this image

Why Running SPIN on Every Cold Call Is a Mistake

Hot take:
If your SDRs are using SPIN on every cold call, you’re probably slowing your pipeline down.

SPIN is not a speed tool. It’s a depth tool.

Cold calling needs:
* fast disqualification
* clean “no’s”
* protected rep time

That’s why high-performing outbound teams:
* Use BANT to kill weak deals early
* switch to SPIN only when complexity justifies depth

Trying to do deep discovery before a deal earns it creates:
* polite conversations
* fake urgency
* bloated CRMs

But skipping SPIN on real, complex deals? That’s how large opportunities quietly stall.

I mapped out how BANT, SPIN, and MEDDIC actually fit together, and where most teams misuse them, in this piece.

👉 Full breakdown here: SPIN Selling Explained: How SDRs Use Structured Discovery to Win Complex B2B Deals

👉👉👉 https://lnkd.in/gx6ZDqsh

#KolFil #CallFilipino #SalesLeadership #FounderInsights #RevenueGrowth #B2BLeadership #SalesEffectiveness #PipelineTruth #ModernSales #OperatorMindset

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