Kirsty Mckenzie

Marketing Leadership 🚀 Driving Business Growth Through Strategic B2B Marketing Initiatives 🌍💪🏆

Richard Branson.
Steve Jobs.
Elon Musk.
Agatha Christie.

All wired differently.
All responsible for shaping industries, culture, and how the world works.

I operate in that same mode.

I am a global marketing leader in industrial AI and emerging technology, helping organizations turn complex innovation into commercial reality across energy, manufacturing, and critical infrastructure.

My mind does not move in straight lines. It connects ideas, sees patterns, and builds systems faster than most teams can keep up with. That is not chaos. That is how breakthrough work gets done.

It is why I thrive in environments where:

• The technology is complex
• The decisions matter
• The markets are global
• And the story has to be right

Where others get stuck in detail, I see structure.
Where teams get buried in data, I extract meaning.
Where organizations hesitate, I create momentum.

That shows up in how I lead:

• Translating between engineers, executives, and customers
• Turning ambiguity into strategy
• Building brands people trust with serious money and serious operations
• Driving revenue-focused marketing in industries that do not tolerate fluff

Industrial AI and critical infrastructure do not reward surface-level thinking. They demand systems-level clarity, judgment, and the ability to hold many variables at once.

That is how I think.

If you are building something ambitious in AI, energy, or enterprise technology, you do not need someone who fits a template.

You need someone who sees what others do not.

That is where I do my best work.

Senior Marketing Consultant

Consulting on marketing strategy for the EMEA region
Beyond Limits is a leading Hybrid AI company driving operational optimization and productivity across industries including energy, manufacturing, fintech, and healthcare. Our innovative solutions merge human expertise with AI technology, enabling reasoning even with incomplete data. Trusted autonomy ensures human oversight, fostering confidence in AI-driven decisions while mitigating operational risks. Established in 2014, Beyond Limits benefits from Caltech’s Jet Propulsion Laboratory technology, originally developed for NASA missions. Recognized by industry leaders including Database Trends and Applications, Frost & Sullivan, and CB Insights, we continue to pioneer AI excellence. Learn more at www.beyond.ai

Kirsty Sweeney

I’ve grown up around business conversations—coming from a business family, the idea of building something from scratch was always familiar. But I always thought it's not for me, until I found a problem worth solving.

I started my career in the media industry, working with B2C brands like Mondelez, HUL, and Godrej—learning how brands are built and what drives real consumer connection. Later, I transitioned into the B2B tech and IT space, where I led marketing initiatives that helped businesses speak to other businesses with clarity, relevance, and purpose.

Both sides of the spectrum—B2C and B2B—shaped how I think about brand, growth, and communication.

Eventually, I felt ready to build something of my own. Today, I run two ventures:

🔹 Quikly –A corporate services firm that helps businesses seamlessly incorporate, expand, and stay compliant in the UAE. Born from the very challenges we faced while setting up our own business, Quikly is built to simplify what’s usually overwhelming.

🔹 Global Marketers Collective – is a growing community of 2000+ Marketers globally, to connect, learn, and lead in marketing’s future. We exist to help marketers grow, collaborate, and transform the future of marketing.

I don’t have all the answers, and I’m learning every day. But what I do know is—I care deeply about the people I work with, I ask a lot of questions, and I try to show up with intention.

If you think we could collaborate, learn from each other, or simply connect—I’d love to hear from you.

📩 Email: neha@quikly.ae | neha@wearegmc.co

Neha Agarwal

Just like trees shed dry leaves to make room for new growth, marketing needs intentional letting go.

The 2026 Marketing "Stop List."

Most teams are still burning budget on tactics that worked in 2023. But the landscape has shifted, and frankly, some of the "proven" strategies are now just noise. 

If you want to stay relevant, you have to be ruthless about what you shed.
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The "AI Slop" ceiling. 🛝 

We used to think "more is more." 3 blogs a week, 5 social posts a day. But in the age of AI, the internet is flooded with "slop." 🫠 

If a machine can write it in 10 seconds, your audience can ignore it in 1. 🤫 

If you aren’t adding a new perspective, a proprietary data point, or a real-world case study, don't hit publish. 

In 2026, rather post once a month and actually change someone's mind than post every day and just clutter their feed.

What you should do instead:

1. Prioritize "Information Gain": Before publishing, ask: "Does this article contain a data point or a failure we experienced that doesn't exist anywhere else on the internet?" If not, kill it. ☠️ 😵  

2. Double down on Storytelling: Replace 5 generic "How-to" posts with 1 "Post-Mortem" story.  🔪 Share exactly how a specific campaign failed, the $ amount lost, and the 3 things you changed to fix it. This is the only content AI can't fake. 

What’s one tactic you’re ready to drop so something stronger can grow in 2026? 

#MarketingStrategy #B2BMarketing #ThoughtLeadership #ContentMarketing #AIinMarketing #BrandBuilding #GTMStrategy #MarketingLeadership

The person to-go to if you're looking to grow your business in the UAE

The 2026 Marketing "Stop List" – Part 2
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The Friction Ceiling 🚧

It’s 2026.
If your customer has to fill out a form or “Book a demo” just to see your pricing or read your content, they’re gone.

Your buyers don’t have patience for friction.

And every unnecessary gate tells them one thing: 'you value their email more than their time.'

Locking your best insights behind forms doesn’t build trust. It creates doubt.

The brands I remember?

The ones that help customer before they’re ready to buy.

What you should do instead 👇🏼

🔓 Remove the gate
If it’s valuable, let them read it. Turn PDFs into open web pages they can skim, search, and share.

🧭 Let them choose the next step
Offer a “Save for later,” “Follow for insights,” or “Get updates like this” — after they’ve received value.

⚡ Show, don’t trap
Turn whitepapers into quick tools: calculators, self-assessments, or checklists. Give results upfront. Ask for their email only if they want more.

Buying doesn’t start with a form.

It starts with trust.

As a buyer, what’s one thing brands still do that instantly makes you leave?

#BuyerExperience #B2BMarketing #CustomerFirst #TrustBasedMarketing #ProductLedGrowth #SaaSMarketing #ThoughtLeadership

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The Battle

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Neha Agarwal

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Neha Agarwal's LinkedIn Performance

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