Kirsty Mckenzie

Beyond Limits

Heading up all demand generation, product marketing, and marketing operations for Beyond Limits. Helping sales drive next level growth globally.

Director of Growth Marketing

Consulting on marketing strategy for the EMEA region
Beyond Limits is a leading Hybrid AI company driving operational optimization and productivity across industries including energy, manufacturing, fintech, and healthcare. Our innovative solutions merge human expertise with AI technology, enabling reasoning even with incomplete data. Trusted autonomy ensures human oversight, fostering confidence in AI-driven decisions while mitigating operational risks. Established in 2014, Beyond Limits benefits from Caltech’s Jet Propulsion Laboratory technology, originally developed for NASA missions. Recognized by industry leaders including Database Trends and Applications, Frost & Sullivan, and CB Insights, we continue to pioneer AI excellence. Learn more at www.beyond.ai

Senior Marketing Consultant

Current Project >
Industrial Ai B2B Solutions > EMEA Marketing Strategy contractor

Past Projects >
Hydrogen Tech start-up - Marketing & Branding project 
GCC Insurance Company - Content Strategy for New website
Sporting Event - Growth and demand generation project
GCC Marketing Agency Partner
MENA Fintech Start-UP
Tekrevol - App development company

Senior Marketing Strategy Consultant For B2B

MODS

As Head of marketing at MODS, I led a multifaceted marketing team, leveraging key technologies like Google Analytics, HubSpot, and Adobe Creative Suite, to boost brand awareness, customer engagement, and revenue streams. Highlights include:

Crafting a robust marketing strategy in alignment with company goals, underpinned by data insights sourced through Tableau and Google Analytics.

Managing a diversified global budget across multiple channels, including digital, social media via Hootsuite/Buffer, and traditional advertising, while keeping track of ROI through SEMrush/Moz.

Building lasting relationships with key stakeholders, optimizing customer relationship management through HubSpot and using Slack/Teams for internal communication.

Conducting A/B Testing to refine campaign effectiveness and employing Asana/Jira for project management, all aimed at facilitating cross-functional collaboration between product, sales, and customer success teams.

Through these strategies, MODS broke new ground, rivaling industry leaders like AVEVA, and Hexagon. I'm passionate about driving growth, fostering innovation, and delivering stellar customer experiences by maximizing cutting-edge tools and technologies.

Head of Marketing / CMO

Hewlett Packard Enterprise

**Covid Staff reductions 2020 redundancy**
Hewlett Packard Enterprise (HPE)- An American multinational enterprise specializing in business IT solutions - B2B

Key Responsibilities:
Team Management and Development: Hired, managed, and developed Individual Contributors (ICs) using my skills in team leadership and personnel development.

Strategy Alignment and Implementation: Directed and supervised the alignment of multiple marketing strategies with both internal and external organizations. Utilized my expertise in market research and strategic planning to drive customer awareness, consideration, purchase intent, and actual purchases.

Campaign Development and Management: Took charge of ACP-building, demand generation, customer relationship campaigns, and PR Communications. Employed strong skills in campaign strategy and public relations to foster brand integrity and public perception.

Event Management: Planned and executed various corporate events, leveraging my strong organizational skills and attention to detail to deliver seamless and impactful experiences that aligned with our brand message.

Metrics Deployment and Accountability: Established and enforced relevant marketing metrics, goals, and benchmarks. Demonstrated operational prowess in innovating ways to solve business problems and ensure timely, effective completion of priorities.

Data-Driven Analysis for Continuous Improvement: Conducted closed-loop analysis to assess program results and to determine indicated actions. Utilized analytical skills to drive continuous improvements to marketing efficiency and effectiveness.

Head of UAE Country Marketing

AVEVA

*Energy, Infrastructure & Marine B2B* - As Director of Marketing for the Middle East, Africa & Pakistan region at AVEVA, I lead a team of marketing professionals to develop and execute integrated marketing campaigns that drive brand awareness, lead generation, and revenue growth across the region. Winner of most successful event in 2019 at AVEVA. Spearheading attendance at ADIPEC and partner SE / AVEVA events across the MEA region, including locations such as South Africa, Nigeria, Uganda, Oman, Egypt, Bahrain and the UAE.

My responsibilities included:

Developing and implementing marketing strategies that align with our business goals and objectives for the Middle East, Africa & Pakistan region.

Managing a substantial marketing budget and ensuring optimal allocation of resources across various channels, including digital, social, and traditional advertising.

Collaborating with cross-functional teams, including sales, product, and customer success, to execute integrated campaigns and product launches.

Building and maintaining strong relationships with key stakeholders, including customers, partners, and vendors.

Utilizing data and analytics to measure the effectiveness of our marketing efforts and making data-driven decisions to optimize performance.

Championing the brand voice and message across all touchpoints, ensuring consistency and relevance in all communications.

Director of Field Marketing | Middle East, Africa & Pakistan

*Oil & Gas offshore* - Managing global Marketing and communications, I supported the CEO and Operations Manager in driving new business opportunities for MODS globally, with a focus on increasing brand awareness and implementing internal/external communications strategies for our products and services. With a strong understanding of the Oil and Gas sector and experience as an Autodesk Developer company, I lead account-based marketing efforts. Responsibilities include identifying potential events and clients, analyzing competitors and industry data, creating and implementing ABM campaigns, managing global branding and budget, launching a new brand, producing global corporate literature, developing creative product videos and animations, providing presentation support for sales meetings, and developing interactive training solutions using Adobe Captivate. This position may require global travel.

Marcom &  Business Development Manager (Global)

KCA Deutag

*Oil and Gas Drilling * - As a Marketing and Communications manager, I was responsible for supporting the development and implementation of marketing strategies that drive brand awareness, lead generation, and revenue growth in the energy sector. I collaborate with cross-functional teams to execute integrated campaigns and product launches across various channels, including digital, social, and traditional advertising. I also utilize data and analytics to measure the effectiveness of our marketing efforts and make data-driven decisions to optimize performance. During my time in this maternity cover role, I am committed to delivering high-quality results that meet business objectives and supporting the success of the marketing and communications team, including a very large event for over 1000 customers and employees held in Germany to celebrate 125 years of business.

KCA Deutag (Head office Aberdeen) who are one of the largest international drilling contractors. The company employs over 8,000 staff in more than 22 countries and it had revenue in 2012 of US$1.7 billion.

(Maternity Cover) Marketing and Communications manager

As a B2B and B2C marketing consultant, I develop effective marketing strategies that drive growth and achieve business objectives. I offered tailored solutions customized to clients' unique needs, utilizing data-driven insights to optimize campaigns across various channels. Starting as a freelancer, I balanced work and family, allowing me to be flexible for my young children. As they've grown older, I've transitioned to a corporate career, bringing my expertise and passion for marketing to drive success for my clients.

Creative Marketing & Brand Consultant

Sitekit

Marketing Manager in B2B tech, driving growth & revenue in the UK. Collaborating with cross-functional teams, executing integrated campaigns and events that engage prospects, customers, and partners across channels. A data-driven approach tracks performance, measures ROI, and optimizes campaigns. Passionate about technology, committed to driving success and growth as a thought leader in this growth led company.

Marketing Manager

Enigma Design & Print

MD and Senior Creative leading a talented team to develop and execute creative strategies that drive brand growth for business start-ups. Passionate about innovation and committed to staying ahead of the curve, I worked closely with clients to deliver impactful results that exceed expectations.

MD & Senior Creative Manager

Marketing Leadership 🚀 Driving Business Growth Through Strategic B2B Marketing Initiatives 🌍💪🏆

As a seasoned marketing leader with a robust track record in B2B industrial technology, I specialize in product and demand generation marketing. My expertise spans AI, SaaS, and industrial sectors, where I've successfully led transformative campaigns for global leaders like AVEVA and HPE. At Beyond Limits, I drive innovative marketing strategies that elevate brand presence, enhance customer engagement, and fuel business growth. My career is marked by a passion for bridging complex technological solutions with market applications, making them accessible and relevant to diverse stakeholders.

Throughout my career, I have honed my ability to craft and execute comprehensive marketing strategies that resonate with a global audience. Leveraging the power of digital transformation, I redefine customer engagement and drive significant business outcomes. My approach is deeply rooted in data-driven methodologies, ensuring every campaign is targeted, effective, and measurable.

I have a proven ability to build lean and agile marketing teams, elevate brand presence on a global scale, and spearhead innovative lead-generation campaigns. My accomplishments are a testament to my proficiency in delivering results that not only meet but often exceed expectations. Additionally, I am a vocal advocate for diversity and inclusion within the tech industry, mentoring emerging talents and guiding them toward sustainable, impactful careers.

Beyond my professional achievements, I am committed to staying at the forefront of marketing innovation, continuously exploring and adopting new technologies and strategies. My vision is to market products and create narratives that resonate, inspire, and drive change. Let’s connect to explore how we can revolutionize marketing in the industrial tech sector together.

Kirsty Sweeney

Kamsoft Technologies

Lead Key Account Manager

Key Account Manager

TekRevol

● Develop and maintain robust relationships with key clients, serving as their primary point
of contact.
● Formulate and execute strategic account plans to meet clients' business objectives.
● Drive sales and revenue growth through upselling and cross-selling opportunities.
● Collaborate with internal teams to ensure seamless service delivery and client
satisfaction.
● Monitor account performance and provide regular reports to senior management.
● Negotiate and manage contracts, ensuring alignment with company policies.
● Prepare reports by collecting, analyzing, and summarizing information.
● Maintain quality service by establishing and enforcing organization standards.
● Contribute to team effort by accomplishing related results as needed.
● Collaborate with cross-functional teams to achieve project goals promptly and effectively.
● Work with the production team to define project goals and establish a timeline and plan
to achieve them.

● Handle front end of sales, deal closures, and client relations.
● Build business by identifying and selling prospects; maintaining relationships with clients.
● Identify business opportunities by identifying prospects and evaluating their position in the
industry; researching and analyzing sales options.
● Sell services by establishing contact and developing relationships with prospects;
recommending solutions.
● Maintain relationships with clients by providing support, information, and guidance;
researching and recommending new opportunities; recommending profit and service
improvements.
● Identify product improvements or new products by remaining current on industry trends,
market activities, and competitors.

Business Development Manager

Innovatech Solutions

● Prospect leads through existing clients, cold calling, and other sources. And converting new
leads coming through PPC, Bark, & other platforms.
● Writing sales proposals & Emails to potential clients for different products & services.
● Tenaciously follow-through and prioritize potential client’s needs in relation to sales
opportunities for the company
● Responsible for handling clients’ design projects, managing deadlines, working efficiently
on multiple projects, and prioritizing assignments.
● Connecting & maintaining contact with clients on every step of the project; taking their
feedback to ensure satisfaction with the quality of the work.
● Handling clients’ complaints & effectively resolving their issues and concerns. And
re-establishing a relationship with them.
● Reaching & exceeding sales targets by up-selling various relevant services, functionalities,
and various add-ons to clients.

Associate Sales Manager

marcus evans Group

● Leadership and Strategy: Oversee and refine the audience acquisition strategy,
ensuring alignment with organizational goals and event objectives.
● Prospect Identification and Qualification: Identify and qualify high-value prospects
through advanced business listings and network insights.
● Strategic Outreach: Establish and maintain contact with potential clients through
sophisticated outreach methods, including LinkedIn Sales Navigator, cold-calling, and
other sales tools.
● Market Research: Conduct comprehensive research on various industries, markets,
and regions to identify the best-suited potential clients for each event.
● Client Needs Analysis: Gather detailed information about companies and prospects to
effectively match event offerings with client needs.
● High-Level Engagement: Engage with a diverse range of industry leaders, C-level
executives, and department heads to market events and gather critical feedback on
potential participation.
● Follow-Up and Confirmation: Conduct thorough follow-ups with prospects and their
teams to confirm participation, utilizing email, telephone, and other communication
channels.
● Sales and Participation Assurance: Drive sales of events to the target audience,
ensuring high attendance and engagement across MENA & APAC regions.

Senior Executive Corporate Sales

● Responsible for working, and collectively executing the audience acquisition strategy to
reach the set amount of audience goals for the events
● Identifying and qualifying prospects using various business listings.
● Establishing contact with potential clients through cold outreach using LinkedIn Sales
Navigator, cold-calling, and other tools.
● Researching various industries, markets, and regions to find potential clients best suited for
the subjected event
● Gathering all the necessary information about the company, and the prospect in order to
match the given product with the potential client's needs
● Interviewing/Interacting with a diverse range of industry leaders, C-level executives, and
department heads in order to market the given event, and to acquire the necessary amount
of feedback about their potential participation in the subjected event
● Following up with the various interviewed prospects, and their respective departments to
confirm their participation via email & telephone
● Selling the given events to the target audience, and ensuring their attendance in the event
across MENA & APAC regions.

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Kirsty Sweeney

Khalid Baloch

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