Kirsty Mckenzie

Beyond Limits

Heading up all demand generation, product marketing, and marketing operations for Beyond Limits. Helping sales drive next level growth globally.

Director of Growth Marketing

Consulting on marketing strategy for the EMEA region
Beyond Limits is a leading Hybrid AI company driving operational optimization and productivity across industries including energy, manufacturing, fintech, and healthcare. Our innovative solutions merge human expertise with AI technology, enabling reasoning even with incomplete data. Trusted autonomy ensures human oversight, fostering confidence in AI-driven decisions while mitigating operational risks. Established in 2014, Beyond Limits benefits from Caltech’s Jet Propulsion Laboratory technology, originally developed for NASA missions. Recognized by industry leaders including Database Trends and Applications, Frost & Sullivan, and CB Insights, we continue to pioneer AI excellence. Learn more at www.beyond.ai

Senior Marketing Consultant

Current Project >
Industrial Ai B2B Solutions > EMEA Marketing Strategy contractor

Past Projects >
Hydrogen Tech start-up - Marketing & Branding project 
GCC Insurance Company - Content Strategy for New website
Sporting Event - Growth and demand generation project
GCC Marketing Agency Partner
MENA Fintech Start-UP
Tekrevol - App development company

Senior Marketing Strategy Consultant For B2B

MODS

As Head of marketing at MODS, I led a multifaceted marketing team, leveraging key technologies like Google Analytics, HubSpot, and Adobe Creative Suite, to boost brand awareness, customer engagement, and revenue streams. Highlights include:

Crafting a robust marketing strategy in alignment with company goals, underpinned by data insights sourced through Tableau and Google Analytics.

Managing a diversified global budget across multiple channels, including digital, social media via Hootsuite/Buffer, and traditional advertising, while keeping track of ROI through SEMrush/Moz.

Building lasting relationships with key stakeholders, optimizing customer relationship management through HubSpot and using Slack/Teams for internal communication.

Conducting A/B Testing to refine campaign effectiveness and employing Asana/Jira for project management, all aimed at facilitating cross-functional collaboration between product, sales, and customer success teams.

Through these strategies, MODS broke new ground, rivaling industry leaders like AVEVA, and Hexagon. I'm passionate about driving growth, fostering innovation, and delivering stellar customer experiences by maximizing cutting-edge tools and technologies.

Head of Marketing / CMO

Hewlett Packard Enterprise

**Covid Staff reductions 2020 redundancy**
Hewlett Packard Enterprise (HPE)- An American multinational enterprise specializing in business IT solutions - B2B

Key Responsibilities:
Team Management and Development: Hired, managed, and developed Individual Contributors (ICs) using my skills in team leadership and personnel development.

Strategy Alignment and Implementation: Directed and supervised the alignment of multiple marketing strategies with both internal and external organizations. Utilized my expertise in market research and strategic planning to drive customer awareness, consideration, purchase intent, and actual purchases.

Campaign Development and Management: Took charge of ACP-building, demand generation, customer relationship campaigns, and PR Communications. Employed strong skills in campaign strategy and public relations to foster brand integrity and public perception.

Event Management: Planned and executed various corporate events, leveraging my strong organizational skills and attention to detail to deliver seamless and impactful experiences that aligned with our brand message.

Metrics Deployment and Accountability: Established and enforced relevant marketing metrics, goals, and benchmarks. Demonstrated operational prowess in innovating ways to solve business problems and ensure timely, effective completion of priorities.

Data-Driven Analysis for Continuous Improvement: Conducted closed-loop analysis to assess program results and to determine indicated actions. Utilized analytical skills to drive continuous improvements to marketing efficiency and effectiveness.

Head of UAE Country Marketing

AVEVA

*Energy, Infrastructure & Marine B2B* - As Director of Marketing for the Middle East, Africa & Pakistan region at AVEVA, I lead a team of marketing professionals to develop and execute integrated marketing campaigns that drive brand awareness, lead generation, and revenue growth across the region. Winner of most successful event in 2019 at AVEVA. Spearheading attendance at ADIPEC and partner SE / AVEVA events across the MEA region, including locations such as South Africa, Nigeria, Uganda, Oman, Egypt, Bahrain and the UAE.

My responsibilities included:

Developing and implementing marketing strategies that align with our business goals and objectives for the Middle East, Africa & Pakistan region.

Managing a substantial marketing budget and ensuring optimal allocation of resources across various channels, including digital, social, and traditional advertising.

Collaborating with cross-functional teams, including sales, product, and customer success, to execute integrated campaigns and product launches.

Building and maintaining strong relationships with key stakeholders, including customers, partners, and vendors.

Utilizing data and analytics to measure the effectiveness of our marketing efforts and making data-driven decisions to optimize performance.

Championing the brand voice and message across all touchpoints, ensuring consistency and relevance in all communications.

Director of Field Marketing | Middle East, Africa & Pakistan

*Oil & Gas offshore* - Managing global Marketing and communications, I supported the CEO and Operations Manager in driving new business opportunities for MODS globally, with a focus on increasing brand awareness and implementing internal/external communications strategies for our products and services. With a strong understanding of the Oil and Gas sector and experience as an Autodesk Developer company, I lead account-based marketing efforts. Responsibilities include identifying potential events and clients, analyzing competitors and industry data, creating and implementing ABM campaigns, managing global branding and budget, launching a new brand, producing global corporate literature, developing creative product videos and animations, providing presentation support for sales meetings, and developing interactive training solutions using Adobe Captivate. This position may require global travel.

Marcom &  Business Development Manager (Global)

KCA Deutag

*Oil and Gas Drilling * - As a Marketing and Communications manager, I was responsible for supporting the development and implementation of marketing strategies that drive brand awareness, lead generation, and revenue growth in the energy sector. I collaborate with cross-functional teams to execute integrated campaigns and product launches across various channels, including digital, social, and traditional advertising. I also utilize data and analytics to measure the effectiveness of our marketing efforts and make data-driven decisions to optimize performance. During my time in this maternity cover role, I am committed to delivering high-quality results that meet business objectives and supporting the success of the marketing and communications team, including a very large event for over 1000 customers and employees held in Germany to celebrate 125 years of business.

KCA Deutag (Head office Aberdeen) who are one of the largest international drilling contractors. The company employs over 8,000 staff in more than 22 countries and it had revenue in 2012 of US$1.7 billion.

(Maternity Cover) Marketing and Communications manager

As a B2B and B2C marketing consultant, I develop effective marketing strategies that drive growth and achieve business objectives. I offered tailored solutions customized to clients' unique needs, utilizing data-driven insights to optimize campaigns across various channels. Starting as a freelancer, I balanced work and family, allowing me to be flexible for my young children. As they've grown older, I've transitioned to a corporate career, bringing my expertise and passion for marketing to drive success for my clients.

Creative Marketing & Brand Consultant

Sitekit

Marketing Manager in B2B tech, driving growth & revenue in the UK. Collaborating with cross-functional teams, executing integrated campaigns and events that engage prospects, customers, and partners across channels. A data-driven approach tracks performance, measures ROI, and optimizes campaigns. Passionate about technology, committed to driving success and growth as a thought leader in this growth led company.

Marketing Manager

Enigma Design & Print

MD and Senior Creative leading a talented team to develop and execute creative strategies that drive brand growth for business start-ups. Passionate about innovation and committed to staying ahead of the curve, I worked closely with clients to deliver impactful results that exceed expectations.

MD & Senior Creative Manager

Marketing Leadership 🚀 Driving Business Growth Through Strategic B2B Marketing Initiatives 🌍💪🏆

As a seasoned marketing leader with a robust track record in B2B industrial technology, I specialize in product and demand generation marketing. My expertise spans AI, SaaS, and industrial sectors, where I've successfully led transformative campaigns for global leaders like AVEVA and HPE. At Beyond Limits, I drive innovative marketing strategies that elevate brand presence, enhance customer engagement, and fuel business growth. My career is marked by a passion for bridging complex technological solutions with market applications, making them accessible and relevant to diverse stakeholders.

Throughout my career, I have honed my ability to craft and execute comprehensive marketing strategies that resonate with a global audience. Leveraging the power of digital transformation, I redefine customer engagement and drive significant business outcomes. My approach is deeply rooted in data-driven methodologies, ensuring every campaign is targeted, effective, and measurable.

I have a proven ability to build lean and agile marketing teams, elevate brand presence on a global scale, and spearhead innovative lead-generation campaigns. My accomplishments are a testament to my proficiency in delivering results that not only meet but often exceed expectations. Additionally, I am a vocal advocate for diversity and inclusion within the tech industry, mentoring emerging talents and guiding them toward sustainable, impactful careers.

Beyond my professional achievements, I am committed to staying at the forefront of marketing innovation, continuously exploring and adopting new technologies and strategies. My vision is to market products and create narratives that resonate, inspire, and drive change. Let’s connect to explore how we can revolutionize marketing in the industrial tech sector together.

Kirsty Sweeney

Tarabut

Leading endeavours in product-led marketing and expansion of awareness to increase strong positioning in the market. Utilizing a blend of creativity, analytical powers, and technical skills. Key among these is profound expertise in SEO, SEM, LinkedIn Ads, Google Analytics, outbound marketing strategies, and data-driven content marketing, alongside full mastery of HubSpot's technical implementation and management. The ultimate goal is driving customer awareness, enhancing content amplification, and elevating overall revenue growth.

Key Responsibilities:
Strategically expanding and managing the awareness to help shorten sales cycles and foster company growth.
Enhancing growth strategies to increase content exposure through ABM marketing techniques and achieving maximal efficiency.
Directing and overseeing all aspects of paid acquisition campaigns, including budget management across platforms like Google and LinkedIn.
Leading the planning and execution of both digital and field marketing events to generate demand.
Facilitating collaboration among content, sales, and product teams to refine traffic strategies and effectively convert demand.
Employing data analytics to track and report on key metrics related to acquisition, revenue, and the efficiency of marketing strategies.
Fully leveraging the marketing technology stack, particularly HubSpot, and integrate SEO, SEM, and data-driven content marketing practices for growth initiatives.
Implementing a data-driven mentality by drafting out relevant KPIs for the marketing department based on core tools like GA4, Looker, Tableau, etc..

Head of Growth Marketing

• Champion marketing automation tools, notably HubSpot, project management processes, and communication tools to improve marketing’s efficiency and effectiveness.
• Build upon the existing Marketing Operations infrastructure to continue to scale our marketing efforts in a high-growth environment.
• Project Management of any tasks related to the role.
• Look at comprehensive campaign performance of data to evaluate journey flows, and other areas for improvement/growth in addition to educating the team and advising on standard processes.
• Provides email execution and management of related activities, can include but not limited to maintaining email marketing promotional calendar and sending schedule, scheduling emails, and handling target customer lists.
• Support seamless connectivity and interoperability of full marketing technology stack with any other organisational tools.
• Performing other duties to support marketing leadership when required.

Senior Marketing Operations

I joined Tarabut Gateway to help them with their go-to-market phase by supporting from technical side. Here are my responsibilities: 

•Introduce and improve marketing automation tools, project management processes, and communication tools to enhance marketing’s efficiency and effectiveness.
•Manage digital marketing efforts, including planning and executing paid social and search campaigns, managing landing pages and website presences, and preparing and operating online webinars.
•Deepen the teams understanding of and reliance on marketing metrics to improve marketing execution capabilities and brand awareness.
•Build upon the existing Marketing Operations infrastructure to continue to scale marketing efforts in a high-growth environment. 
•Be a primary contributor to the efficacy of digital marketing channels and drive the digital testing and personalization strategy.
•Work with all aspects of the marketing team and collaborate in a variety of strategic efforts. 
•Look at comprehensive campaign performance data to evaluate campaign automation, journey flows, and other areas for improvement/growth in addition to educating the team and advising on standard processes.
•Provides email execution and management of related activities, can include but not limited to maintaining email marketing promotional calendar and sending schedule, scheduling emails, and handling target customer lists.
•Support seamless connectivity and interoperability of full marketing technology stack with any other organisational tools.
•Project Management of any tasks related to the role.       
•Performing other duties to support marketing leadership when required.

Marketing Operations Manager

The digital marketing operations manager aligns and optimizes processes, which include everything from data reporting to campaign strategy implementation. This builds a foundation that reinforces and supports marketing efforts. It also makes it easier to achieve goals by implementing systems to ensure marketing is best equipped to succeed and deliver leads of a higher quality to sales. Continually improving, challenging, and evaluating. 
•	Analyze cross-platform social and digital data on MODS 
•	Provide Hubspot reports to internal stakeholders on a regular basis 
•	Manage internal and external campaigns each year across Web, Social, Apps, Email, Podcasts, and Content, collaborating internally (Marketing, Content, Sales, Partnerships) and externally (client-facing) to achieve campaign objectives. 
•	Manage all digital advertising medium 
•	Provide support to the Marketing team for the creation of campaigns for lead generation 
•	Serve as a platform owner for marketing analytics tools. 
•	Managing and applying tagging structures daily to track parameters across social media posts, blogs, etc. 
•	Digitally optimize and govern marketing processes from beginning to end

StableWP, An Independent Wordpress Support Agency

Acting as a consultant involves understanding the marketing needs of several company's by studying their profile and operations. Identifying industry trends and commercial opportunities through marketing research. Creating and implementing marketing strategies according to budget and objectives.

Marketing Consultant

Ingsoftware

As a digital marketing manager, I worked to develop, implement, and manage marketing campaigns that promote a company's products and services. I worked on enhancing brand awareness in the digital space, and opportunities to drive website traffic and generate leads/customers.
My responsibilities were:
•	Creating strategy
•	Social Media
•	SEO
•	Event marketing
•	Analytics and reporting

Freelancer

I did various types of jobs in the field of Digital Marketing
Strategy consultations
SEO
Social Media
Link Building
Content Writing

Freelance

I am a marketing operations manager with a data-centric approach. A successful marketer must make decisions based on data, and good analytical skills are essential.

During the last five years, I've worked in SEO and marketing operations. The goal of my work is to optimize and automate processes for seamless marketing delivery.

I enjoy being involved in both technical and leadership aspects of marketing. Managing a team, delegating tasks, and owning the process are equally satisfying as optimizing a website and automating communication and lead generation processes.

As a millennial, I am very tech-savvy. New software and technologies intrigue me! Learning new things and gaining skills is always a priority for me.

Having experience working in lean teams and loving challenges is what drives me to succeed.

taplio

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Kirsty Sweeney

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