Kirsty Mckenzie

Beyond Limits

Heading up all demand generation, product marketing, and marketing operations for Beyond Limits. Helping sales drive next level growth globally.

Director of Growth Marketing

Consulting on marketing strategy for the EMEA region
Beyond Limits is a leading Hybrid AI company driving operational optimization and productivity across industries including energy, manufacturing, fintech, and healthcare. Our innovative solutions merge human expertise with AI technology, enabling reasoning even with incomplete data. Trusted autonomy ensures human oversight, fostering confidence in AI-driven decisions while mitigating operational risks. Established in 2014, Beyond Limits benefits from Caltech’s Jet Propulsion Laboratory technology, originally developed for NASA missions. Recognized by industry leaders including Database Trends and Applications, Frost & Sullivan, and CB Insights, we continue to pioneer AI excellence. Learn more at www.beyond.ai

Senior Marketing Consultant

Current Project >
Industrial Ai B2B Solutions > EMEA Marketing Strategy contractor

Past Projects >
Hydrogen Tech start-up - Marketing & Branding project 
GCC Insurance Company - Content Strategy for New website
Sporting Event - Growth and demand generation project
GCC Marketing Agency Partner
MENA Fintech Start-UP
Tekrevol - App development company

Senior Marketing Strategy Consultant For B2B

MODS

As Head of marketing at MODS, I led a multifaceted marketing team, leveraging key technologies like Google Analytics, HubSpot, and Adobe Creative Suite, to boost brand awareness, customer engagement, and revenue streams. Highlights include:

Crafting a robust marketing strategy in alignment with company goals, underpinned by data insights sourced through Tableau and Google Analytics.

Managing a diversified global budget across multiple channels, including digital, social media via Hootsuite/Buffer, and traditional advertising, while keeping track of ROI through SEMrush/Moz.

Building lasting relationships with key stakeholders, optimizing customer relationship management through HubSpot and using Slack/Teams for internal communication.

Conducting A/B Testing to refine campaign effectiveness and employing Asana/Jira for project management, all aimed at facilitating cross-functional collaboration between product, sales, and customer success teams.

Through these strategies, MODS broke new ground, rivaling industry leaders like AVEVA, and Hexagon. I'm passionate about driving growth, fostering innovation, and delivering stellar customer experiences by maximizing cutting-edge tools and technologies.

Head of Marketing / CMO

Hewlett Packard Enterprise

**Covid Staff reductions 2020 redundancy**
Hewlett Packard Enterprise (HPE)- An American multinational enterprise specializing in business IT solutions - B2B

Key Responsibilities:
Team Management and Development: Hired, managed, and developed Individual Contributors (ICs) using my skills in team leadership and personnel development.

Strategy Alignment and Implementation: Directed and supervised the alignment of multiple marketing strategies with both internal and external organizations. Utilized my expertise in market research and strategic planning to drive customer awareness, consideration, purchase intent, and actual purchases.

Campaign Development and Management: Took charge of ACP-building, demand generation, customer relationship campaigns, and PR Communications. Employed strong skills in campaign strategy and public relations to foster brand integrity and public perception.

Event Management: Planned and executed various corporate events, leveraging my strong organizational skills and attention to detail to deliver seamless and impactful experiences that aligned with our brand message.

Metrics Deployment and Accountability: Established and enforced relevant marketing metrics, goals, and benchmarks. Demonstrated operational prowess in innovating ways to solve business problems and ensure timely, effective completion of priorities.

Data-Driven Analysis for Continuous Improvement: Conducted closed-loop analysis to assess program results and to determine indicated actions. Utilized analytical skills to drive continuous improvements to marketing efficiency and effectiveness.

Head of UAE Country Marketing

AVEVA

*Energy, Infrastructure & Marine B2B* - As Director of Marketing for the Middle East, Africa & Pakistan region at AVEVA, I lead a team of marketing professionals to develop and execute integrated marketing campaigns that drive brand awareness, lead generation, and revenue growth across the region. Winner of most successful event in 2019 at AVEVA. Spearheading attendance at ADIPEC and partner SE / AVEVA events across the MEA region, including locations such as South Africa, Nigeria, Uganda, Oman, Egypt, Bahrain and the UAE.

My responsibilities included:

Developing and implementing marketing strategies that align with our business goals and objectives for the Middle East, Africa & Pakistan region.

Managing a substantial marketing budget and ensuring optimal allocation of resources across various channels, including digital, social, and traditional advertising.

Collaborating with cross-functional teams, including sales, product, and customer success, to execute integrated campaigns and product launches.

Building and maintaining strong relationships with key stakeholders, including customers, partners, and vendors.

Utilizing data and analytics to measure the effectiveness of our marketing efforts and making data-driven decisions to optimize performance.

Championing the brand voice and message across all touchpoints, ensuring consistency and relevance in all communications.

Director of Field Marketing | Middle East, Africa & Pakistan

*Oil & Gas offshore* - Managing global Marketing and communications, I supported the CEO and Operations Manager in driving new business opportunities for MODS globally, with a focus on increasing brand awareness and implementing internal/external communications strategies for our products and services. With a strong understanding of the Oil and Gas sector and experience as an Autodesk Developer company, I lead account-based marketing efforts. Responsibilities include identifying potential events and clients, analyzing competitors and industry data, creating and implementing ABM campaigns, managing global branding and budget, launching a new brand, producing global corporate literature, developing creative product videos and animations, providing presentation support for sales meetings, and developing interactive training solutions using Adobe Captivate. This position may require global travel.

Marcom &  Business Development Manager (Global)

KCA Deutag

*Oil and Gas Drilling * - As a Marketing and Communications manager, I was responsible for supporting the development and implementation of marketing strategies that drive brand awareness, lead generation, and revenue growth in the energy sector. I collaborate with cross-functional teams to execute integrated campaigns and product launches across various channels, including digital, social, and traditional advertising. I also utilize data and analytics to measure the effectiveness of our marketing efforts and make data-driven decisions to optimize performance. During my time in this maternity cover role, I am committed to delivering high-quality results that meet business objectives and supporting the success of the marketing and communications team, including a very large event for over 1000 customers and employees held in Germany to celebrate 125 years of business.

KCA Deutag (Head office Aberdeen) who are one of the largest international drilling contractors. The company employs over 8,000 staff in more than 22 countries and it had revenue in 2012 of US$1.7 billion.

(Maternity Cover) Marketing and Communications manager

As a B2B and B2C marketing consultant, I develop effective marketing strategies that drive growth and achieve business objectives. I offered tailored solutions customized to clients' unique needs, utilizing data-driven insights to optimize campaigns across various channels. Starting as a freelancer, I balanced work and family, allowing me to be flexible for my young children. As they've grown older, I've transitioned to a corporate career, bringing my expertise and passion for marketing to drive success for my clients.

Creative Marketing & Brand Consultant

Sitekit

Marketing Manager in B2B tech, driving growth & revenue in the UK. Collaborating with cross-functional teams, executing integrated campaigns and events that engage prospects, customers, and partners across channels. A data-driven approach tracks performance, measures ROI, and optimizes campaigns. Passionate about technology, committed to driving success and growth as a thought leader in this growth led company.

Marketing Manager

Enigma Design & Print

MD and Senior Creative leading a talented team to develop and execute creative strategies that drive brand growth for business start-ups. Passionate about innovation and committed to staying ahead of the curve, I worked closely with clients to deliver impactful results that exceed expectations.

MD & Senior Creative Manager

Marketing Leadership 🚀 Driving Business Growth Through Strategic B2B Marketing Initiatives 🌍💪🏆

As a seasoned marketing leader with a robust track record in B2B industrial technology, I specialize in product and demand generation marketing. My expertise spans AI, SaaS, and industrial sectors, where I've successfully led transformative campaigns for global leaders like AVEVA and HPE. At Beyond Limits, I drive innovative marketing strategies that elevate brand presence, enhance customer engagement, and fuel business growth. My career is marked by a passion for bridging complex technological solutions with market applications, making them accessible and relevant to diverse stakeholders.

Throughout my career, I have honed my ability to craft and execute comprehensive marketing strategies that resonate with a global audience. Leveraging the power of digital transformation, I redefine customer engagement and drive significant business outcomes. My approach is deeply rooted in data-driven methodologies, ensuring every campaign is targeted, effective, and measurable.

I have a proven ability to build lean and agile marketing teams, elevate brand presence on a global scale, and spearhead innovative lead-generation campaigns. My accomplishments are a testament to my proficiency in delivering results that not only meet but often exceed expectations. Additionally, I am a vocal advocate for diversity and inclusion within the tech industry, mentoring emerging talents and guiding them toward sustainable, impactful careers.

Beyond my professional achievements, I am committed to staying at the forefront of marketing innovation, continuously exploring and adopting new technologies and strategies. My vision is to market products and create narratives that resonate, inspire, and drive change. Let’s connect to explore how we can revolutionize marketing in the industrial tech sector together.

Kirsty Sweeney

Thinkwise 

In my role as Account Manager my main task is to create impact with new & current customers adding value to their business using the platform.

Current:
- Restructure accounts internally, visit customers/partners, examine the impact of the platform, map customer stakeholders and decision process, exploring customer fit, adjusting development project- & process methodology, redefining customer pains and provide solutions via a business case aligned with internal departments

- Establish enduring relationships with customers, understand their business goals and how IT is involved, identify market focus and expectancy management, involved in quarterly reviews & steering committees in order to align with service portfolio for business impact resulting in expanding the footprint of the platform where possible 

- Together with the team creating events for customers & partners sharing success stories, challenges, discussions, marketing campaigns, market knowledge and establish business growth in conjunction with the customer through contracts, renewals, extensions, consultancy, service agreements, workshops, training, kick-off’s etc.

- Ongoing practice to standardize procedures within department and align with Technical, Service and Marketing departments, deliver feedback from customers and report financial-/progress statistics to C-level, providing account- and management insights and drive strategical & operational plans forward

Account Manager

For the first 6 months as an Account Executive, I have guided prospects to get acquainted with the platform, identifying their pains and fit using provocative selling channeled by the SPICED principles.

Account Executive

Product League

My main task is to develop current- & future customers into ‘Ambassadors’ and create a long term ‘growth strategy’. 

What does that mean? Whether you want to replace your legacy systems, implement a headless E-commerce system, build new B2B/B2C applications in record time, need advice on enterprise architecture, are looking for a CI/CD solution or implement an agile way of working, we are here to assist you.

Current activities:
-	Develop tactical & operational plans to approach ‘growth’ based on a customer centric approach covering marketing, business development, customer success, account management etc.
-	Align internal & external stakeholders per customer project and engage, challenge & provide suitable solutions to their requirements 
-	Introduce (key) account management for clients and map DMU’s, KOL’s, Subs etc. for the complete customer overview
-	Organize workshops for (new) customers to assist with problem definition and provide insights in solution configuration
-	Unite (digital) marketing & sales to create commercial concepts serving awareness creation, prospecting, lead generation etc. defining the value proposition and adding the personal approach/culture

Business Development- / Customer Success Manager

Noesis

My main task is to initiate & execute a Business strategy to develop the Mid/Northern EU region.

Outcomes:
-	Align strategic & define operational plans for a ‘segmented by vertical’ commercial approach per business unit outlining the Value Proposition based on market research
-	Unite Marketing & Sales to create commercial concepts suitable for the Mid/Northern EU region serving Awareness creation,Prospecting, Lead generation etc.
-	Engage with prospects, advise & provide suitable solutions totheir needs utilizing the width of the internal services
-	Initiate Digital communication with targeted marketing campaigns through support from internal business units
-	Develop & host webinars tailored to specific topics per business units’ ‘vertical’

Account Executive Business Development Manager

Innovattic

My main task is to execute a Business strategy whereby we provide ‘Digital Solutions for Social Impact’ to companies in the eHealth & Pharma, Insurance, GreenTech, NGO & (Fin)-Tech sectors.

Outcomes:
- Design new business segments incorporating Value Proposition, Awareness creation, Prospecting, Lead generation, Customer Success etc.
- Create commercial concepts which uses targeted marketing campaigns & a customer centric approach
- Generate strategic partnerships to insure future growth and new projects
- Advise & challenge clients on their digital issues and provide tailor made web- or app solutions 
- Re-align the overall ‘Value Proposition - Sales - Delivery’ process to meet client’ needs
- Introducing (key)account management for clients and map their DMU’s, KOL’s, Subs etc.
- Visit (LSH) hackatons, seminars, network events etc. to meet new and existing clients

Business Development Manager

iPS - Powerful People

The main task is to create one commercial focus for autonomous Sales growth and align the Energy division in EMEA & Central America as one. The Energy division is subdivided in Oil & Gas and Renewables business units (BU) per location (18 FTE).

Outcomes:
-	Aligned & defined strategic & operational plans to approach international sales per business unit per location which covers focus areas, client segmentation, market approach, new business models, financial impact, operational layout etc.;
-	Implemented a ‘project focused’ way of working within the sales teams by prospecting & mapping via analysing trends in the markets and past performance
-	Introduced Key-account management and ‘project teams’ for creating international partnerships
-	Visited exhibitions, seminars, network events etc. to meet new and existing clients;

Business Manager

Brunel Energy

Within Brunel Energy I was responsible for the growth of- and acquiring new clients for Energy division in Europe & Africa. My portfolio consisted of prospects and clients that needed to be developed in global clients.

Outcomes:
-	Established profitable partnerships with Operators & EPC clients globally (EMEA, Asia, Australia);
-	Start up, follow up and lead large projects for multinationals;
-	Developed prospects in satisfied clients and expand network within existing clients globally by mapping global projects & DMU’s and initiate action when opportunities arise:
-	Constructed a smooth cooperation between front-, mid- and back office by aligning implementation, compliance and terms and conditions.

International Account & Business Development Manager

Dosign Engineering

Within Dosign Engineering I was responsible for the initial setup and growth of new departments. In addition it was my responsibility to hire and train new accounts managers to run the departments (3FTE).

Department Manager/ BD Manager

Albron Horeca & Hospitality

Within Albron I was responsible for organizing, planning & supervising hospitality events up to 40.000 participants (Nijmeegse Vierdaagse).

Sr. Projectplanner / Project Manager

I have a passion for growth, technology and continuous improvement. Driven by an energetic personality & a positive grit mentality. Socially engaged and a ‘no fear’ approach towards challenges. My motto: ‘always forward and be curious’.

I thrive in an environment with a positive vibe, where culture drives business and co-creation equals synergy.

My specialties: building departments, provocative selling, relationship development, long-term strategy, perseverance, conceptual thinking, sales- and marketing integration and pushing boundaries.

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Kirsty Sweeney

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