Kirsty Mckenzie

Beyond Limits

Heading up all demand generation, product marketing, and marketing operations for Beyond Limits. Helping sales drive next level growth globally.

Director of Growth Marketing

Consulting on marketing strategy for the EMEA region
Beyond Limits is a leading Hybrid AI company driving operational optimization and productivity across industries including energy, manufacturing, fintech, and healthcare. Our innovative solutions merge human expertise with AI technology, enabling reasoning even with incomplete data. Trusted autonomy ensures human oversight, fostering confidence in AI-driven decisions while mitigating operational risks. Established in 2014, Beyond Limits benefits from Caltech’s Jet Propulsion Laboratory technology, originally developed for NASA missions. Recognized by industry leaders including Database Trends and Applications, Frost & Sullivan, and CB Insights, we continue to pioneer AI excellence. Learn more at www.beyond.ai

Senior Marketing Consultant

Current Project >
Industrial Ai B2B Solutions > EMEA Marketing Strategy contractor

Past Projects >
Hydrogen Tech start-up - Marketing & Branding project 
GCC Insurance Company - Content Strategy for New website
Sporting Event - Growth and demand generation project
GCC Marketing Agency Partner
MENA Fintech Start-UP
Tekrevol - App development company

Senior Marketing Strategy Consultant For B2B

MODS

As Head of marketing at MODS, I led a multifaceted marketing team, leveraging key technologies like Google Analytics, HubSpot, and Adobe Creative Suite, to boost brand awareness, customer engagement, and revenue streams. Highlights include:

Crafting a robust marketing strategy in alignment with company goals, underpinned by data insights sourced through Tableau and Google Analytics.

Managing a diversified global budget across multiple channels, including digital, social media via Hootsuite/Buffer, and traditional advertising, while keeping track of ROI through SEMrush/Moz.

Building lasting relationships with key stakeholders, optimizing customer relationship management through HubSpot and using Slack/Teams for internal communication.

Conducting A/B Testing to refine campaign effectiveness and employing Asana/Jira for project management, all aimed at facilitating cross-functional collaboration between product, sales, and customer success teams.

Through these strategies, MODS broke new ground, rivaling industry leaders like AVEVA, and Hexagon. I'm passionate about driving growth, fostering innovation, and delivering stellar customer experiences by maximizing cutting-edge tools and technologies.

Head of Marketing / CMO

Hewlett Packard Enterprise

**Covid Staff reductions 2020 redundancy**
Hewlett Packard Enterprise (HPE)- An American multinational enterprise specializing in business IT solutions - B2B

Key Responsibilities:
Team Management and Development: Hired, managed, and developed Individual Contributors (ICs) using my skills in team leadership and personnel development.

Strategy Alignment and Implementation: Directed and supervised the alignment of multiple marketing strategies with both internal and external organizations. Utilized my expertise in market research and strategic planning to drive customer awareness, consideration, purchase intent, and actual purchases.

Campaign Development and Management: Took charge of ACP-building, demand generation, customer relationship campaigns, and PR Communications. Employed strong skills in campaign strategy and public relations to foster brand integrity and public perception.

Event Management: Planned and executed various corporate events, leveraging my strong organizational skills and attention to detail to deliver seamless and impactful experiences that aligned with our brand message.

Metrics Deployment and Accountability: Established and enforced relevant marketing metrics, goals, and benchmarks. Demonstrated operational prowess in innovating ways to solve business problems and ensure timely, effective completion of priorities.

Data-Driven Analysis for Continuous Improvement: Conducted closed-loop analysis to assess program results and to determine indicated actions. Utilized analytical skills to drive continuous improvements to marketing efficiency and effectiveness.

Head of UAE Country Marketing

AVEVA

*Energy, Infrastructure & Marine B2B* - As Director of Marketing for the Middle East, Africa & Pakistan region at AVEVA, I lead a team of marketing professionals to develop and execute integrated marketing campaigns that drive brand awareness, lead generation, and revenue growth across the region. Winner of most successful event in 2019 at AVEVA. Spearheading attendance at ADIPEC and partner SE / AVEVA events across the MEA region, including locations such as South Africa, Nigeria, Uganda, Oman, Egypt, Bahrain and the UAE.

My responsibilities included:

Developing and implementing marketing strategies that align with our business goals and objectives for the Middle East, Africa & Pakistan region.

Managing a substantial marketing budget and ensuring optimal allocation of resources across various channels, including digital, social, and traditional advertising.

Collaborating with cross-functional teams, including sales, product, and customer success, to execute integrated campaigns and product launches.

Building and maintaining strong relationships with key stakeholders, including customers, partners, and vendors.

Utilizing data and analytics to measure the effectiveness of our marketing efforts and making data-driven decisions to optimize performance.

Championing the brand voice and message across all touchpoints, ensuring consistency and relevance in all communications.

Director of Field Marketing | Middle East, Africa & Pakistan

*Oil & Gas offshore* - Managing global Marketing and communications, I supported the CEO and Operations Manager in driving new business opportunities for MODS globally, with a focus on increasing brand awareness and implementing internal/external communications strategies for our products and services. With a strong understanding of the Oil and Gas sector and experience as an Autodesk Developer company, I lead account-based marketing efforts. Responsibilities include identifying potential events and clients, analyzing competitors and industry data, creating and implementing ABM campaigns, managing global branding and budget, launching a new brand, producing global corporate literature, developing creative product videos and animations, providing presentation support for sales meetings, and developing interactive training solutions using Adobe Captivate. This position may require global travel.

Marcom &  Business Development Manager (Global)

KCA Deutag

*Oil and Gas Drilling * - As a Marketing and Communications manager, I was responsible for supporting the development and implementation of marketing strategies that drive brand awareness, lead generation, and revenue growth in the energy sector. I collaborate with cross-functional teams to execute integrated campaigns and product launches across various channels, including digital, social, and traditional advertising. I also utilize data and analytics to measure the effectiveness of our marketing efforts and make data-driven decisions to optimize performance. During my time in this maternity cover role, I am committed to delivering high-quality results that meet business objectives and supporting the success of the marketing and communications team, including a very large event for over 1000 customers and employees held in Germany to celebrate 125 years of business.

KCA Deutag (Head office Aberdeen) who are one of the largest international drilling contractors. The company employs over 8,000 staff in more than 22 countries and it had revenue in 2012 of US$1.7 billion.

(Maternity Cover) Marketing and Communications manager

As a B2B and B2C marketing consultant, I develop effective marketing strategies that drive growth and achieve business objectives. I offered tailored solutions customized to clients' unique needs, utilizing data-driven insights to optimize campaigns across various channels. Starting as a freelancer, I balanced work and family, allowing me to be flexible for my young children. As they've grown older, I've transitioned to a corporate career, bringing my expertise and passion for marketing to drive success for my clients.

Creative Marketing & Brand Consultant

Sitekit

Marketing Manager in B2B tech, driving growth & revenue in the UK. Collaborating with cross-functional teams, executing integrated campaigns and events that engage prospects, customers, and partners across channels. A data-driven approach tracks performance, measures ROI, and optimizes campaigns. Passionate about technology, committed to driving success and growth as a thought leader in this growth led company.

Marketing Manager

Enigma Design & Print

MD and Senior Creative leading a talented team to develop and execute creative strategies that drive brand growth for business start-ups. Passionate about innovation and committed to staying ahead of the curve, I worked closely with clients to deliver impactful results that exceed expectations.

MD & Senior Creative Manager

Marketing Leadership 🚀 Driving Business Growth Through Strategic B2B Marketing Initiatives 🌍💪🏆

As a seasoned marketing leader with a robust track record in B2B industrial technology, I specialize in product and demand generation marketing. My expertise spans AI, SaaS, and industrial sectors, where I've successfully led transformative campaigns for global leaders like AVEVA and HPE. At Beyond Limits, I drive innovative marketing strategies that elevate brand presence, enhance customer engagement, and fuel business growth. My career is marked by a passion for bridging complex technological solutions with market applications, making them accessible and relevant to diverse stakeholders.

Throughout my career, I have honed my ability to craft and execute comprehensive marketing strategies that resonate with a global audience. Leveraging the power of digital transformation, I redefine customer engagement and drive significant business outcomes. My approach is deeply rooted in data-driven methodologies, ensuring every campaign is targeted, effective, and measurable.

I have a proven ability to build lean and agile marketing teams, elevate brand presence on a global scale, and spearhead innovative lead-generation campaigns. My accomplishments are a testament to my proficiency in delivering results that not only meet but often exceed expectations. Additionally, I am a vocal advocate for diversity and inclusion within the tech industry, mentoring emerging talents and guiding them toward sustainable, impactful careers.

Beyond my professional achievements, I am committed to staying at the forefront of marketing innovation, continuously exploring and adopting new technologies and strategies. My vision is to market products and create narratives that resonate, inspire, and drive change. Let’s connect to explore how we can revolutionize marketing in the industrial tech sector together.

Kirsty Sweeney

Consultant based in Brunei / Owner of AudreyAsha & Co -(Amani Events Co) Brunei

I offer Consultancy Services on Brunei Business Development potential for international companies intending to enter Brunei Oil & Gas market. This includes key due diligence and market insight and strategies. Clients includes Malaysian Based Companies and International Players. Set up an Events & Decor Company as pert of SME opportunity as increase in local spend due to travel restrictions as increase in local event markets both corporate and personal client wise. Grew business within 6 months to include major clientele such as JPMC Brunei, Sparks Co, DST Co and Boustead Motor Co as corporate clients handling their annual dinners and appreciation night at exclusive locations such as Brunei Royal Polo Club, 118 Residences, Yayasan Sultan HB Complex, Radissons and Brunei Hotel. Focus on personal clientele grew to invitation to VIP clients to set up events in their personal residences.

Consultant-Business Development & Sales, Business Owner /Entrepreneur 

Serikandi Oilfield Services Sdn Bhd

Hired on a short-term role as a Technical Support Manager developing and managing the Technical Support Division / Control Tower of the Personnel Logistics team, Trainings, Vendor and Transport Management across 8 different Contracts Operations. I also manage the Material and Equipment Logistics teams across two Yards to ensure the operational readiness and management of critical inventory required by different Contracts. The Technical Support Manager is to ensure that physical inventory levels are monitored and replenished as needed, ensuring Personnel Planning and Crew movement is the most efficient, effective, and economical use of resources. I also lead the Business Improvement team thru Initiatives by reviewing, designing and implementing improved processes, operational policies and cost reduction strategies. Also Manage the Business Development and Project Support activities with a Planning & Tender Co-Ordinator, Project Coordinator and Document Controller. Played a key role in the readiness of the Sg Bera Yard for executing the Total EPC Contract.

Technical Support Manager

ERM: Environmental Resources Management

Hired by ERM as a Principle Consultant to lead and grow the Brunei operations on a range of projects spanning from Environmental Baseline Surveys, Environmental Impact Assessments, EHS & Management & Compliance Services and Sustainability and Climate Change related work. Projects conducted by the team are for a mix of local and multinational clients, and always in collaboration with ERM colleagues from around APAC or specialist global teams of experts. To support the successful delivery of ERM proposals and projects, Adhering to all ERM and client requirements, specifically those related to H&S and governance. Identifying opportunities and follow-on sales opportunities in respect of designated projects. Was tasked to develop new opportunities - Decommissioning, Brunei LNG Enviromental Baseline Survey Update, Stack Emissions, Petronas - Legal Register Updates. Enviromental Impact Assessments for Power and Utilities new project sites.
Contributed to achieving sales target by supporting Account Management team (Partners/Director) and Business Units Managing Partners. As part of role also support the Account Management of key Accounts such as BSP & BLNG, Petronas

Principal Consultant

Self Consulting and with Partners

I was Consulting in a Technical Director role for a local Marine Services and EPC- Epic international -where within 12 months I was accountable to secure tenders and delivered key projects with critical timelines- Technically, Safety and Operations wise. Appointed as director to their Sister company to help develop their Portfolio of offerings within the Oil and Gas industry. 
Helped secure a long term -3 year plus 1 year contract within first six months. Awarded in April 2019 with Petronas- For a Provision of Project Management team for supply of highly specialized Drilling positions such as Rig Superintendent, Snr Deepwater Drilling Engineer and DSV’s, Geoscientist, Reservoir Engineers, Material Coordinator and also non –technical Executive Positions. I was accountable for the Recruitment and Screening of high-profile candidates and veto process prior to client approvals The PMT Project team was the core team for Petronas’s drilling operations for their Deepwater well in 2019 and successfully managed to fastrack a plan to drilling operations within 4 months.
In August 2019 secured the Total Block CA1- Polarcus Brunei Deepwater Seismic Acquisitions operations support and full agency both Local and Marine representing Polarcus in Brunei. Secure License to operate (LTO) for a fleet of 4 vessels- 1 seismic vessel and 1 Seismic supporting vessel and two fast supply chase vessels. All permit, agency services included Port Calls requirements, liaising with the Marine and Port Department and other key government agencies.
The local Services included Vessel permits, Visa’s and Work permits.
Accountable of meeting a very short timeline to secure all the License To Operate in Brunei from Marine Authority including inspections, secure work permits and also the planning for berthing, crew changes and all supply requirements.
Also, I actively worked with interested International Companies for opportunities to tie in local business thru joint tender participation.

Director Of Technical Services

Bolloré Logistics

Sales Manager Brunei Bolloré Logistics Singapore Brunei Branch. 

Lead the Front Office Team encompassing both Customer Service Organization, Sales and New Bussiness Development.

Push Sales for both Logistics, Warehousing, Supply Base Operations and International Freight Forwarding for Industrial Projects, Oil and Gas and all other Activities E-Commerce, Fashion & luxury.
Managed all key client accounts - Shell, Cameron, Baker Hughes, Halliburton.
In addition, was do business development for Offshore Supply Base, Warehousing and Oil and Gas logistics services for key clients situated on Base- Total E&P Borneo BV.

Key Accounts Manager for Main Clients Accounts.
Accountable for all contract management and supervision of key logistics operations to the movement of critical equipment for clients such as Haliburton, Cameron- SLB, both locally and globally while managing the Marine Supply Base operations for Total, Shell Deepwater and Petronas during drilling campaigns

Sales Manager Brunei

Schlumberger

Senior Staff and Account Manager of the SIS Brunei team and reporting to the SEA Sales and Marketing Manager in Kuala Lumpur.
Responsible for all revenue, contracts management, commercial and sales related to managing the business in Brunei independently with support from the business support, contracts, legal, tax and finance teams in Kuala Lumpur. Maintain a high HSE requirements, ethics and standards as per Schlumberger.
Handling all commercial aspects of the role where I am responsible for all tender response, contract management throughout the contract duration with client contract holders, client supply chain and contracts departments. This includes all the contract negotiations for both technical and commercial aspects, input to contract scope for commercial- pricing input, terms and conditions, raising if any exemptions required, and agreeing to terms. Work together with clients on any new variation to contracts. In any new contract and tenders help to build up the Project Profit and Loss (Commercial calculations). Engage Technical teams on building the personnel resource requirements. Responsible for the risk management matrix and input to the project risk logs.  Revenue related, ensure timely billing and invoicing of all accounts managed as per all Purchase and service orders as per the agreed Terms and conditions of the contract. Responsible for the DSO – Day Sales Outstanding for the accounts receivables to ensure healthy cash flow. 
Currently handling Account Managing for Brunei Clients, which include Petroleum Brunei, Petronas Carigali Brunei, Brunei Shell Petroleum and Total Brunei.
Strong Understanding Exploration and Production lifecycles for technical and Commercial tools – Sales business systems for sales opportunities, Sales\Quotation management and invoicing tools, Customer Relation Management tool and Commercial/Financial tools for Schlumberger Bid Management processes.

Account Manager

In my role of the G & G Systems Specialist/Systems Engineer I am- Part of the Schlumberger Information Solutions Team based in Brunei. Reporting to the BMP- SPM Manager who is based in Kuala Lumpur.
-Working with the client base which includes National Oil Company of Brunei- Petroleum Brunei, Major Players such as Petronas Carigali Brunei Limited, TotalE&P Borneo BV and extending to the Energy Department Prime Minister's Office Brunei Darussalam.
-First line support for Petrel for Brunei Clients which include Petroleum Brunei, Petronas and Total remotely and onsite when needed.
-Also providing support for other Schlumberger Softwares such as Studio, GeoX, OFM 
-Also assist in providing installation requests from Clients for Schlumberger softwares outside of G&G such as Studio, OFM, Eclipse .
-Being the man on the ground in Bandar Seri Begawan mean that I expose myself to also areas like Sales and Tech Sales,Bussiness Development, Account management, lots of self learnings modules and being a Focal Point between Brunei Client and Kuala Lumpur BMP HQ.
-Assisting the SPM manager in his role in organising meeting, actioning client requested, following up any inquires, being able to give feedback from and to client and identifying any opportunities.
-Look at organising Technical Presentations for G&G Softwares, Lunch and Learns and focus to planning client required Petrel Presentation, Updates on new releases, Demo for clients and trainings requests for key clients.
-Understanding G &G and having knowledge on other SIS softwares and plugins from Petrophysics, Reservoir Engineering, Production to Data management due to client inquiries.
-The need to understand how the Schlumberger Softwares solutions and platforms can help client across the full E&P Lifecycle from Geological Modeling, Reservoir Engineering all the way to Production Data monitoring.
-Maintaining the Image, Client Dedication and high level of performance and expectations of Schlumberger and the clients.

G & G Systems Specialist/Systems Engineer

Shell

Experienced in being a technical staff supporting the supporting the Exploration Regional Studies, Prospect Evaluation ,Portfolio and Planning teams for Databases & Applications. 

Responsible for the overall IT hardware, software management for subsurface applications together with Subsurface applications support teams, Collaborations Technology, Records Focal Point and IT requests requirements for the Exploration team in addition to my main responsibilities as the Office Design Planning Coordinator for the Exploration Team in line with Shell Group standards for Exploration Technical Workers 

Deputy HSE Focal Point responsible for all HSSE, HSSE training & ISO14001 focal point for Exploration BSP. 

Exploration Well Operations Geology Support with the HPHT and Deepwater Exploration drilling operations.Spent time doing Wellsite Geology onboard a Jack Up Rig drilling HPHT Exploration Well and a drillship drilling a Deepwater Well. Work with Petrophysicist on Geological/Subsurface Evaluation programme with inputs to Mudlogging programme, Flair. Overseen and planned a deepwater coring operations including wellsite supervison of coring runs, core preservation by freezing and transportation pocedures. Daily reporting of drilling operations including project costs to key stakeholders within Shell and Goverment regulators.

Was part of the Regional Geology team as Experienced Field Guide for conducting and organising Geological Fieldtrips for Exploration ,Subsurface Development teams. Responsible for organising and conducting Geological Fieldtrips in Brunei, Labuan and Kota Kinabalu for different range of depositional enviroments and analogues from Deltaic to Shallow Marine Deepwater systems. As a Field Guide also given honor to organise the AAPG Brunei  2013 GTW Deepwater Fieldtrip.

Had expanded my role and developed myself by doing Risk Management for onshore seismic acquisition project as part of the Venture/Project Startup Support Team for Exploration Projects.

Technical Support Exploration Geological Services, Operations Geology, IT & HSSE

Development for Production Operations role with broad exposure to different modules and specific area of speciality in production operations.Spent time in Seria Crude Oil Terminal rotating and learning all areas of operations as part of a Shift crew with responsibility to HSSE aspects of job.

Productions Operations Trainee

Amr Tur Corporation Sdn Bhd

Responsible for the contract management for Well Services contract with Brunei Shell for Wellhead Maintainence Operations. Operational Responsibility for 25 staffs that rotate as crews onshore and offshore. Ensure high aspect of HSSE aand all task carried out as per BSP specifications and adhere to all BSP Guidelines and Procedures for Well services Operations. Carry out Permits Request, HSE plans, Hazards Identification and Training matrix for staffs.

Contract Operations Supervisor Well Operations

Royal Brunei Armed Forces Ministry of Defence

Army Infantry Officer Cadet with the 2nd Battalion Royal Brunei Land Forces. Attached to B-Company and involved  with Platoon activities such as Border Patrols, Live exercises and military work.Trained as a Platoon Commander.

Officer Cadet- Infantry Land Forces

I am a veteran of over 20 years' experience in different capacities from the Military, was a part of the Exploration team in Shell Brunei, An Account Manager for SLB/Schlumberger, Sales Manager for Bollore Logistics Brunei, consulting in a Technical Director/Advisory role for a Bruneian Marine Services Company, to a Principal Consultant for Business Development/Sales for Environmental, Health, Safety and Sustainability with ERM. I previously and recently lead the Technical Support Division of Brunei's Serikandi Group, managing Logistics, Planning and Control Tower of Personnel Movement, Scheduling, Materials, Business Improvement and Base Operations across 4 locations.

As a Sales Manager with Bollore Logistics, I went from an Oil and Gas perspective to a full overview of Global Logistics operations. This included both Sales and Business Development of Freight Forwarding, Custom Clearance, Transport management to Supply Base Management and Warehousing Operations for key client accounts- Shell, Total, Petronas Baker Hughes, Cameron and Haliburton.
With Schlumberger I had accountability as a both Segment Lead and Account Manager of the Digital, Software, Realtime-Data, Consulting Segment in Brunei and reporting to the Region Sales and Marketing Manager in Kuala Lumpur. I was managing both both Technical - Software, Applications Support to Business Support for Finance, Revenue, Contracts management, Commercial and Sales related to managing the business in Brunei remotely with support from the Technical, Contracts, Legal, Tax and Finance teams Regionally. 

Initial Career Developement was in the Brunei Shell Petroleum Exploration Department where I had roles in Regional Studies team, Prospect Evaluation , Portfolio and Planning. 
Became a seasoned Operations Geology specialist managing both operations and logistics for onshore and offshore for Exploration Wells Operations (Drilling/Data Aquisition/Sample Aquisition-Core). 
Secondary role as appointed Field Guide managing Geological Fieldtrips for Exploration/Subsurface Development teams.

 As the Exploration IT Manager/Focal Point I handled all Software management to hardware requirements for a Subsurface Exploration team. Handled a portfolio of subsurface applications together with Subsurface applications support teams. Also a Focal point of Collaborations Technology, Records/Data management. 

Was a Deputy HSE Focal Point/Advisor responsible for all HSSE matters, HSSE training coordinator & ISO14001 focal point. Maintained a high HSE ethics and standards as throughout my whole career.

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Kirsty Sweeney

Faisal Anwar Marsal (He/Him)

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