Grow & Arrow Media

Video Strategy That Drives Effortless Sales & Visibility

➤ Tiktok Road to 100k & Clients Accelerator program 
➤ Monthly Business Advisory & creative direction for businesses 
➤  Corporate Training 


Message to Apply

Content Marketing Strategist

Transamerica

So, you know how individuals and business owners struggle to gain financial clarity and confidence to reach their goals? Well, that’s where I come in. 


I work with individuals and business owners to develop a tailored wealth building blueprint using proven strategies so they can crush their goals and enjoy financial wellbeing. 

I help you to:
🔑Experience clarity and peace of mind to make suitable choices about your financial future
🔑Balance risk and kick taxation out of the picture in your financial health. 
🔑DEVELOP THE GPS TO CLOSE THE GAP FROM WHERE YOU ARE TO WHERE YOU WANT TO BE 

When it comes to wealth building, I know you want to have that assurance you’re making the most suitable choices and are on track to financial wellness. In order to do that though, you need a tailored and updated financial roadmap and YOU DON’T KNOW HOW OR WHERE TO START. 

First hand, I understand how intimidating and stressful developing that financial gps can be. As a result of a recession and several painful years, I learned about the importance of having a strong financial foundation and recession proof strategies to withstand market volatility. Which is why I’m proud to say I’ve helped empower hundreds of professionals and business owners just like you bridge the gap from where they are to where they seek to be achieve financial clarity. 

You deserve to accomplish your goals and have financial wellness, face your future with confidence and own freedom of choice.

So, 📞SCHEDULE A CALL WITH ME TODAY📞, so we can discuss your goals and I can share how we can collaborate together to provide you a financial transformation that leverages a gps to bring your vision to life. Stop limiting your potential and leaving your financial destiny in someone else’s hands, schedule a call with me. 

Message me on Linkedin⬇️

Partner | Broker

Compass

Helping families with client service and home ownership had been instilled in my roots since I was a child.
This role was definitely not the stereotypical straight out of college corporate role and provided me an opportunity to dive deep into what it meant to be a self employed entrepreneur. 

Growing up I soaked in every aspect of real estate through shadowing my father’s 35+ year career as a real estate broker. Saw the effects of the ups, downs, market cycles, you name it. 
I went door to door generating leads and spent countless hours reading books and interviewing agents on how to “thrive” in such a competitive industry. 
I was eager to support families and investor’s goals by collaborating to flipping homes and assisting them to have residential facelifts. 
Although witnessing many transformations was an aesthetically enjoyable experience...
I found fulfillment and purpose in the process of transforming people’s lives and financial outlook, which lead to my path at Transamerica.

Real Estate Advisor

Amazon

Dove into e-commerce world before courses about it were popular. 
Why I explored this pond?
Something about entrepreneurship and being exposed to the fashion industry at a young age through my sister’s career, gave me a strong gratitude for expression through style.
A fond memory of interviewing the founders behind Proenza Schouler and meeting Tom Ford struck a cord in my young mind. 
Bringing designer brands to ordinary people at affordable prices brought me confidence and experience in collaborating with private vendors. 
Put in countless hours driving to LA and researching the latest trends to keep up with market demand. 
Although Amazon was the main channel, I also managed highly rated boutiques on Ebay, Poshmark, and Mercari. 
This role allowed me to learn about branding, and social marketing in the designer and runway couture space.

Ecommerce Consultant

Driving Sales & Visibility for Coaches & Online Service Providers With Organic Video | Content Marketing & Business Advising | Speaker

Imagine your dream clients reaching out to work with you when seeing your videos. 

Without losing thousands on inefficient marketing, traffic or content that doesn't turn your viewers into high ticket leads. 

The reality is your videos are costing you to miss out on 50% of 
your monthly revenue and potential because of this 👇

👉 You struggle to differentiate your value in your content & how your prospect views your offer. 

👉 You follow industry advice, struggling to see the results you're looking for, and feel you have to live by the algorithm to go viral. 

👉 Your videos aren't creating sales, your account isn't growing, you don't know why you're not seeing results despite being "consistent" and what to change about it. 

Now imagine having a strategy backed by data where you don't have to throw spaghetti at the wall...

You have a sustainable system and videos that clearly communicate your value and consistently convert your views to revenue. 

We help you grow your brand and scale without the time loss of trial and error. 

Our Views to Revenue framework has made more than $570k+ in business generated through short form videos without previous marketing experience & empowered brands on Shark Tank get 5M+ views on Tiktok in 14 days. 

Curious for proof? Stalk my testimonials at my featured section, recommendations & website. 

If you'd like to scale your brand's visibility with passive traffic to maximize your revenue potential,  

Here's how it works: 

BECOMING BULLETPROOF: A done with you 1:1 advisory solution for the solopreneur or CEO looking to grow their brand and scale from 6 to 7 figures without the time loss of trial and error. A high touch luxury experience designed to generate sustainable traffic and consistent revenue. 

*by application and with a limited number of clients* 

If you're a solopreneur, business owner, or founder that's looking to unlock the power of short form video for high conversions and save time /stress .. 

let's make it happen. 


_____________

Drop a message to work together!
Or email: kirsten@growandarrow.com

Kirsten Granados

Systems that scale businesses to 6 & 7 fig | On the cusp of big time growth? You have a good problem | Scale as a coach, consultant or creative with process, strategy, software, & automation | Save 20+ hours a week

Everything you wanted for your business is happening, word on the street favors your brand — and you have your eye on the next big step.

You're ready to DO it:
📈 scale up - Grow a team around your process & replicate revenue 3X+
💰 sell products - Open new streams of revenue with courses or digital products
🦉 build authority - Get your expertise out there — and charge premium prices

There's just one little problem
It’s hard to move forward and scale your THING — when it’s all inside your head.
👉 You can hire a team, but you'll spend all your time telling them what to do.
👉 You can create a product or course but lack the know-how.
👉 You can build authority with online content, but that would be a full-time job.

You know that there are tech solutions that can get you where you need to go. 

But you've hit your growth ceiling.

😏You've tried to figure it out on your own.
🤨You've tinkered with tools and researched software. (And wasted hours you didn't have.)
😯You’ve set up your business using way too many different tools ... and it’s a mess.
😣You’re sinking into calendar quicksand. You can’t even see what you’re up to now — never mind scheduling all the new things coming down your pipeline.
🫤Instead of creating and monetizing, you’re busy burning the midnight oil and experimenting with product platforms.

Time to get your process out of your head and into scalable, automated workflows and products

Which brings you to... me

Long-Time Automator - 15 + years and going strong
12 years as a manager and an in-house product owner at a SaaS startup, and 3 years as a process and automation consultant.

Compulsive Tool-Tester - 978+ tools tested (and counting!)
I wouldn't be able to stop researching tech if I tried. It's a mild obsession.

Serial Speaker & Trainer - When I'm not tinkering with tools, I'm talking about them.

Generous Whizdom Dispenser - 1,426+ articles, posts & videos.

Playful Podcaster - I'm the co-host of Off Tangent, a playful podcast with my colleague Zineb Layachi. We talk about business, process, and growing pains. 

Masterful Course Creator - I've created courses in-house as an instructional designer, helped entrepreneurs launch their own courses, and developed my own Sales Pipeline Automation Accelerator.

What it looks like to work with me

Strategize - We get everything out of your head and plan ways to automate it.
Set up - I set up the software and automation for you and send detailed how-to-use videos. 
Streamline - You try out all your shiny new tech and we tweak things where needed.

Let's chat
day-by-day.biz/talk-to-me

Irit Levi

Stuff - we all have it.


We collect it like our life depends on it.
It makes us happy (or so we think).

We put a lot of thought into what we buy,
where we'll put it
how we'll us it
who will see it

We spend a lot of money on some of it.

And after 120 years, when we're gone, it stays behind.
Filled with dust, or hung in a closet somewhere.

We can't take it with us.
And no one wants it.

For the past 4 months my siblings and I have been slowly dismantling our parents' home.
Accumulated stuff from over 140 years.

Clothes, shoes, knickknacks, jewelry, tech, books, photos, letters, paperwork (SOOO MUCH paperwork), dishes, furniture....

The peak was earlier this week. We finally had someone come in and tow away all the furniture.

It was strange looking at the bits and pieces left behind that no one wanted.

My husband and I kept supporting each other and reminding ourselves that the stuff we have is just that - stuff.
It really has no value.

Sentiment has its place, but if our house is filled with stuff we're doing something wrong.

Our society has become so focused on tangible goods, that we often forget that the most important investment is in our family and our loved ones.

It's better to invest in people.
Invest in creating memories.
Invest in making others feel good.
Invest in DOING good.

Because that's what will truly remain after we're gone.

Building systems that scale with your ambition | On the cusp of big time growth? You have a good problem | Scale as a coach, consultant or creative with process, strategy, software, & automation | Save 20+ hours a week

Everyone wants to talk about the AI. Nobody wants to talk about the script.


That's backwards.

I just reviewed two companies using the same AI voice technology. Identical platform. Same voice. Similar target market.

One converts at 25%. The other at 4%.

The difference? The script.

The successful company spent 6 weeks developing theirs:
\- Interviewed top-performing reps
\- Surveyed clients about what resonated  
\- Tested 5 different opening approaches
\- Mapped common objections and responses
\- Built qualification frameworks
\- Created conversation branches for different scenarios

The struggling company used a template they found online. Modified it in an afternoon. Wondered why results were mediocre.

Here's what goes into an effective script:

Opening that immediately communicates value (not "Hi, my name is..."). 
Questions that qualify without interrogating. 
Objection handling that feels conversational, not defensive. 
Natural transitions between topics. 
Clear next steps that match your actual sales process.

And here's the secret: it changes constantly.

The companies seeing best results review calls weekly. They identify what's working. What's not. Where prospects lose interest. Where they engage.

They refine continuously.

If your script is generic, your results will be generic. If your positioning is weak, AI amplifies that weakness.

This is why setup takes 5-7 weeks. Most of that time isn't technical. It's strategic.

You're not installing software. You're building the operational foundation that makes automation effective.

Get the strategy right. Then let technology multiply it.

You're teaching your clients to fail. And you don't even know it.


When you manage your business through Google Docs, you're inadvertently training clients to do the same.

Six months from now, they'll be drowning in scattered action items across documents. Wondering why they can't track what needs to get done.

They'll hit the same scaling wall you're hitting. For the same reasons.

This isn't about being picky. It's about being strategic.

The tools you choose teach your clients how to work.

If you're managing through documents instead of systems, you're modeling a workflow that won't scale with their growth.

Your clients hired you for your expertise. That includes showing them what good operations actually look like.

When you give them a client portal that shows only their tasks, filtered by status, sorted by priority, with automated reminders â€” you're not just making your life easier.

You're teaching them what's possible. What they should expect from their own operations.

Companies using project management tools complete 61% of projects on time, compared to 41% for those without proper tools.

That's not marginal improvement. That's the difference between scaling successfully and hitting constant bottlenecks.

Your job isn't to make clients comfortable with inadequate tools. It's to make them successful with the right ones.

78% of automation projects fail to deliver expected ROI.


I know why.

They automate the wrong things in the wrong order.

Here's what I've learned from 15+ years in operations:

Automation multiplies what you already do. If your process is broken, automation makes you fail faster.

Before you automate your sales process, answer these:

❓Do you have a repeatable sales process that works when you execute it? (If your conversion rate is inconsistent, fix that first)

❓Can you clearly articulate what makes someone qualified vs. not qualified? 

❓Do you have capacity to handle 5-10x more qualified leads? (Generating leads you can't convert is worse than not generating them)

❓Is your CRM actually tracking your pipeline? (If you're using spreadsheets, you're not ready)

The companies seeing 240% ROI from automation have one thing in common: they built operational foundations first.

They documented processes. Created clear handoffs. Established metrics. Built systems.

Then they automated.

The technology is powerful. But it's not magic. It's a force multiplier for strategy you already have.

Get your operations right. Then automate what works.

Not the other way around.

Status tracking won't tell your team what to do tomorrow.


Your project dashboard shows exactly where everything stands. Progress percentages. Assignment details. Timeline updates.

Yet people still ask "What should I work on today?"

Here's why: Knowing where something IS doesn't tell you what to DO about it.

Status thinking: "Project 60% complete, awaiting client approval"
Stage thinking: "Send approval request. If approved by Friday, move to production. If not, schedule revision meeting"

One describes the past. The other prescribes the future.

Most workflows optimize for reporting ("Where are we?") instead of guidance ("What's next?").

This creates the interpretation gap. Your team sees the data but needs you to translate it into action.

Design workflows that embed decision logic:
👉 When [this happens], then [this action]
👉 If [condition met], assign to [person] by [deadline]  
👉 When [stage complete], automatically [next step]

Stop tracking what happened. Start guiding what happens next.

Your future self will thank you for integrating systems now.


Every day you delay, you're paying the man**l tax and hitting scaling ceilings harder.

The question isn't whether you can afford to integrate your systems. It's whether you can afford not to.

Start with your biggest pain point. Success there builds momentum and demonstrates value.

taplio

The Battle

Kirsten Granados

Irit Levi

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The Battle

Kirsten Granados

Irit Levi

Followers

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Engagements

Likes

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