Kiran Shahid

Copywriter

B2B SaaS Content Writer | Blogs, Case Studies, & Ebooks | Helping SaaS businesses create content assets that boost LTV, reduce CAC, & skyrocket growth 🚀

Right now, most B2B SaaS companies have thousands of articles with outdated stats, old messaging, and stale examples. 

They're spending all their resources creating new content while existing articles quietly kill their credibility in every search result and AI overview.

I help companies systematically audit and refresh their content libraries instead of just publishing more stuff they'll never update.

Here's what that looks like:

→ Identify which articles have authority but outdated information
→ Flag where messaging doesn't match current positioning
→ Prioritize updates based on traffic potential and business impact
→ Track ranking changes, traffic recovery, and conversion impact

I've refreshed 200+ articles for companies like HubSpot and Sinch. 

Let's talk if you're ready to stop publishing your way to growth and start optimizing your way there.

B2B Content Writer | www.kiranshahid.com

Conversational conversion copy for B2B businesses.


I've been MIA on LinkedIn for over a month now, BUT I've still been working hard behind the scenes. 👀

For starters, I'm having SO much fun with my Historical Content Optimization service. For one client, I audited and updated 20 pieces recently, and the results have been incredible.

Every single one is trending upward in rankings and traffic.

No new content. No fresh topics. Just fixing what was already there — outdated stats, cannibalized keywords, messaging that no longer matched the product.

We're still early, so I'll share harder numbers once we're further along. This is shaping up into a proper case study.

But if you're a B2B SaaS team sitting on years of blog posts that aren't pulling their weight, this is your sign. The library you already paid to build might be closer to performing than you think.

It just needs some attention.

More updates coming. Good to be back. 🫶🏻

I help B2B SaaS companies fix content rot before it kills their credibility | Historical Content Optimization Specialist for B2B SaaS

Your blog isn’t decaying because the writing was bad.

It’s decaying because nobody’s job is to maintain it.

Most teams I talk to have the same setup: 2-5 writers, a backlog of 100+ articles nobody’s touched in years, and KPIs tied entirely to new posts.

Nobody’s dropping the ball. The system just wasn’t built to catch it.

Here’s what that looks like in practice:

➡️ A pricing page from 2022 still ranks on page one

➡️ A keyword gets targeted three times across three different posts

➡️ A product feature gets described the way it worked two years ago

None of this shows up in a weekly content report. It just quietly erodes the trust of anyone who lands on those pages.

The compounding part is what gets me. The longer a team operates this way, the bigger the gap between what needs fixing and what anyone has capacity to fix. And without a prioritization system, the updates that do happen are just random.

New content gets all the attention. The archive gets a refresh when someone finally notices a ranking dropped.

By then, you’re already behind.

The infographic below maps out the full pattern. Worth a look if your library is bigger than your team can realistically maintain. 👇

No alternative text description for this image

Freelance Long-Form Content Writer | Blog Writer | SEO Content Writer | Ghostwriter | Digital Marketing | Content Marketing | Email Marketing | Ecommerce Marketing

Hi, nice to meet you! 

I’m Sola, an HR generalist turned freelance writer & virtual assistant.

Some fun facts :)

1.	8+ years of experience, leading teams, managing projects, solving problems, improving processes and providing support in HR, people operations, customer service, business operations, office and general administration.	

2.	Joined a company as an entry level customer service officer, and rose through the ranks to become the Head of Operations, managing all 10 branches of the company

3.	Built systems, developed processes & workflows for every stage of the employee lifecycle, and set up the HR department of a company with 100+ employees from the ground up.

4.	Taught myself freelance content writing from scratch, just by doing research on the internet

5.      Highly organized, detail-oriented, proactive, result-driven and great at figuring things out


As a Virtual Assistant, I help founders, executives, entrepreneurs and businesses with their admin, operations, and projects, so they can get more done faster, without overwhelm. I can help you with:

1.	Calendar and inbox management
2.	Answering customer service emails
3.	Team and operations management
4.     Task and project management
5.     Writing and updating SOPs
6.     Online research


As a HubSpot certified content and email marketer, Freelance Writer, SEO Content Writer, and Ghostwriter, I have 5+ years of professional writing experience.  I've worked with clients like HubSpot, Blogging Wizard, Craft Your Content and more. I can help you:

--   Create long-form educational content like blog posts, in-depth guides, step by step tutorials, etc.
--   Write MOFU & BOFU content
--   Craft SME-led content
--   Create data-driven content
--   Write product-led content
--   Create GEO & SEO blog posts
--   Write emails, email sequences, email courses and newsletters
--   Create YouTube video scripts
--   Write Standard Operating Procedures (SOPs)
--   Generate topic ideas and create outlines
--   Update, refresh and repurpose content

Check out the Featured section below for samples of my writing!

Need a solid virtual assistant, or a skilled content writer, or both? 

Send me a DM or email contentbysk@gmail.com

taplio

The Battle

Kiran Shahid

Sola Kehinde

Followers

Posts

Engagements

Likes

Performance ScoreKiran Shahid's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Kiran Shahid

Sola Kehinde

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kiran Shahid's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKiran Shahid's LinkedIn Performance