Kiran Shahid

Copywriter

B2B SaaS Content Writer | Blogs, Case Studies, & Ebooks | Helping SaaS businesses create content assets that boost LTV, reduce CAC, & skyrocket growth 🚀

Right now, most B2B SaaS companies have thousands of articles with outdated stats, old messaging, and stale examples. 

They're spending all their resources creating new content while existing articles quietly kill their credibility in every search result and AI overview.

I help companies systematically audit and refresh their content libraries instead of just publishing more stuff they'll never update.

Here's what that looks like:

→ Identify which articles have authority but outdated information
→ Flag where messaging doesn't match current positioning
→ Prioritize updates based on traffic potential and business impact
→ Track ranking changes, traffic recovery, and conversion impact

I've refreshed 200+ articles for companies like HubSpot and Sinch. 

Let's talk if you're ready to stop publishing your way to growth and start optimizing your way there.

B2B Content Writer | www.kiranshahid.com

Conversational conversion copy for B2B businesses.


I've been MIA on LinkedIn for over a month now, BUT I've still been working hard behind the scenes. 👀

For starters, I'm having SO much fun with my Historical Content Optimization service. For one client, I audited and updated 20 pieces recently, and the results have been incredible.

Every single one is trending upward in rankings and traffic.

No new content. No fresh topics. Just fixing what was already there — outdated stats, cannibalized keywords, messaging that no longer matched the product.

We're still early, so I'll share harder numbers once we're further along. This is shaping up into a proper case study.

But if you're a B2B SaaS team sitting on years of blog posts that aren't pulling their weight, this is your sign. The library you already paid to build might be closer to performing than you think.

It just needs some attention.

More updates coming. Good to be back. 🫶🏻

I help B2B SaaS companies fix content rot before it kills their credibility | Historical Content Optimization Specialist for B2B SaaS

Your blog isn’t decaying because the writing was bad.

It’s decaying because nobody’s job is to maintain it.

Most teams I talk to have the same setup: 2-5 writers, a backlog of 100+ articles nobody’s touched in years, and KPIs tied entirely to new posts.

Nobody’s dropping the ball. The system just wasn’t built to catch it.

Here’s what that looks like in practice:

➡️ A pricing page from 2022 still ranks on page one

➡️ A keyword gets targeted three times across three different posts

➡️ A product feature gets described the way it worked two years ago

None of this shows up in a weekly content report. It just quietly erodes the trust of anyone who lands on those pages.

The compounding part is what gets me. The longer a team operates this way, the bigger the gap between what needs fixing and what anyone has capacity to fix. And without a prioritization system, the updates that do happen are just random.

New content gets all the attention. The archive gets a refresh when someone finally notices a ranking dropped.

By then, you’re already behind.

The infographic below maps out the full pattern. Worth a look if your library is bigger than your team can realistically maintain. 👇

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SaaS Content Marketer | Helping marketing teams hit content goals with PLC, BOFU & campaign content

Well... hello! So glad you stopped by. 

I’ll skip the introduction as you already know my name.

Here’s what I do as a content marketer:

I bridge the gap between content ideation and execution, write on real topics to help real people (not hypothetical personas). 

My mission is to educate your buyers throughout their buying journey with content. 

If you decide to team up with me — whether it's for creating a content strategy aligned with business goals, writing content, repurpose, and distribute them — I will work with you to execute content plans and bring the outcomes you want.                                                                                                                                                                                                                                                                 

My suggestions and strategies are created keeping your customers in mind, which will fuel your bottom line.
                                                                                                                                                                                                                          As a writer & marketer, if my research says one topic doesn't serve your audience or might not help your company as well, I’ll bother to tell you.

My clients say — I'm easy to work with, fast to pick up technical stuff and keep myself informed with current events that are shaking and shaping the marketing industry.


Wanna know more? Let's have a chat while sipping on a steamy hot cup of tea/coffee. ☕️

If you think the fit is strong enough, shoot me an email at — contact.samirahtabassum@gmail.com

or my DMs are open. 💬

taplio

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Samirah Tabassum

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taplio

The Battle

Kiran Shahid

Samirah Tabassum

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kiran Shahid's LinkedIn Performance

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Performance ScoreKiran Shahid's LinkedIn Performance