Kiran Shahid

Copywriter

B2B SaaS Content Writer | Blogs, Case Studies, & Ebooks | Helping SaaS businesses create content assets that boost LTV, reduce CAC, & skyrocket growth 🚀

Right now, most B2B SaaS companies have thousands of articles with outdated stats, old messaging, and stale examples. 

They're spending all their resources creating new content while existing articles quietly kill their credibility in every search result and AI overview.

I help companies systematically audit and refresh their content libraries instead of just publishing more stuff they'll never update.

Here's what that looks like:

→ Identify which articles have authority but outdated information
→ Flag where messaging doesn't match current positioning
→ Prioritize updates based on traffic potential and business impact
→ Track ranking changes, traffic recovery, and conversion impact

I've refreshed 200+ articles for companies like HubSpot and Sinch. 

Let's talk if you're ready to stop publishing your way to growth and start optimizing your way there.

B2B Content Writer | www.kiranshahid.com

Conversational conversion copy for B2B businesses.


Content budgets are shrinking. Teams are getting leaner. Hootsuite cut 20% of their workforce a few months ago, and they’re not alone.

Which makes selling “new content” to leadership really hard right now.

Say you tell leadership: “We need $25K for 20 new blog posts.” Your VP looks at the 500 posts already on your blog—collecting dust—and asks why you’re spending money on new content when you haven’t optimized what you already paid for.

Fair question.

The math:

— New content: $15-20K for 10 posts, 3 months to see results, competing with everything else that month

— Optimizing existing content: Costs less, results in 30-60 days, builds on authority you already have

What’s different now:

LLM search is changing everything. If your content isn’t good enough to be cited, you’re invisible. And with AI cranking out mediocre content in seconds, the bar for “good enough” just skyrocketed.

Your old content library is either a huge asset or a liability. Not much in between.

The companies that optimize their historical content this year will dominate LLM citations. The ones that don’t will keep burning budget on new content that performs just as badly.

I help B2B SaaS companies fix content rot before it kills their credibility | Historical Content Optimization Specialist for B2B SaaS

Day 5 of 2026 and LinkedIn is already in full productivity mode.

Meanwhile some of us spent New Year’s watching the Stranger Things finale and are still emotionally processing it while working in pajamas on a Monday. 🫠

Content rot isn't a new problem. But it's an invisible one to most content teams.
And it’s not your fault, how could it be? You’re measured on output. New articles published. Content calendar filled. Campaign assets delivered.

Nobody gets promoted for noticing that your 2022 guide is now ranking on page two. Or that your "best tools" roundup is citing pricing that changed eighteen months ago.

So the decay happens in the background. Quietly. While everyone focuses on what's next instead of what's already live.

By the time traffic drops enough to trigger a conversation, you're not dealing with one outdated article. You're dealing with dozens. Maybe hundreds.
And now it's a backlog instead of a quick fix.

The companies getting ahead of this are building content audits into their quarterly planning. Treating refreshes as strategic work, not maintenance.

Content rot is inevitable. Ignoring it until it's visible is a choice.

I audit content libraries and build prioritized refresh roadmaps so you know exactly what's costing you and what to fix first. DM me if that sounds useful.

MarTech Content Writer | Attracting Readers & Driving Conversions Like a Magnet

Hi, I’m Kate, a content strategist for B2B startups and ex content writer for global SaaS brands like Semrush and Backlinko. 

I specialize in content that drives SEO growth, builds brand trust, and supports sales. 

Whether you’re launching a new product or scaling your content engine, I help you turn complex topics into clear, value-packed assets that resonate with your audience.

What I bring to the table:
→ Strategic content with SEO baked in
→ In-depth research and expert interviews that add credibility to each content piece
→ Content that aligns with your funnel — from top-of-funnel education to bottom-of-funnel conversions
→ Real examples, clear structure, and CTAs that move readers to action

I’ve worked with industry-leading MarTech platforms like Semrush, Backlinko, Planable, creating long-form content that not only ranks but converts. My writing is grounded in marketing strategy and user insights.

Now, I also consult startups on building scalable content strategies, using AI tools to support production without sacrificing quality. If you’re a marketing lead, founder, or brand ready to scale content with substance — I’d love to chat.

Let’s connect if you’re looking for:
✅ A trusted content writer with deep MarTech/SaaS experience
✅ A strategist who gets both SEO and storytelling
✅ A consultant to help you streamline your content ops with AI

📩 DM me or email me at kate@kate-starr.com to chat about your goals or potential collaboration.

Kate Starr 🧲

One of the top three things you can do this year to grow with content is to:


Document EVERYTHING.

Don't just post the polished wins or the “big announcements.”

Instead, share what you’re learning in real time.
What surprised you while working on the thing you want to be known for.
What didn’t work the way you expected and what that made you realize.
Share the moments when things finally start to make sense and the moments when you faced the challenges.

Be useful to two types of people:
• the ones actively looking for answers in your industry
• and the version of you from a year or two ago

No matter the industry, this kind of content compounds fast.
It builds trust. It builds context. And over time, it builds demand.

Honestly?
That’s still the most underrated marketing strategy going into 2026.

Happy New Year!

Kate Starr

Helping startups write content that attracts ideal clients | Ex-Semrush | SaaS Content Strategist & B2B Content Creator

Imagine this, you’re halfway through brainstorming something about your business.


You’re talking it through with ChatGPT.

Asking follow-ups, get those lightbulb moments, and ask more questions. So, you’re deep in the flow.

And then, you see a relevant ad inside the chat.

Maybe for a project management tool, or a marketing platform.

So, I can’t decide. Do relevant ads actually help here? Or does any ad, no matter how well targeted, interrupt the flow?

Maybe, if you’re like me, and already paying for the $20 plan, nothing changes, but I’d love to hear what you think.

P.S. I’m working on the next video where I’ll share what placing ads in ChatGPT can mean to your business. So, keep an eye on it.

One of my 2026 goals is to speak more about how to leverage AI in startup marketing, and I could use your help.

I’m currently opening up my calendar for keynotes, workshops, Q&A sessions, and in-house talks on AI in startup marketing.

If you’re organizing an event, or know one that could be a good fit, I’d love an intro or a DM.

The core idea I speak about is this:
AI has made content creation faster, cheaper, and more accessible.
But it’s also made a lot of startup marketing look and sound the same.

So the real challenge for founders is standing out when everyone has access to the same tools.

In my talks and workshops, I help founders and marketing teams:
- Understand how people search for, consume, and trust content now that AI is part of the process
- Build a content marketing strategy that resonates with their ideal client persona and cuts through the noise of AI-generated content
- Create genuinely helpful, high-quality content that earns trust and still shows up in AI-driven search
- Decide what AI should streamline vs. what must stay human and how to balance the two
- Use AI to move faster without losing voice, trust, or differentiation

These sessions work well for conferences, smaller community events, Q&A sessions, or internal workshops for startup and marketing teams.

If this sounds relevant, I’d really appreciate a DM, an intro, a tag in the comments, or a repost 🙏

You know how this goes when you work for yourself:


you have a ton of tasks saved, but since nobody’s pushing you, most of them feel not urgent or optional.

I was on my way to Stockholm for some business stuff and opened my laptop thinking I’d do a couple of quick tasks.

But this time, I got so locked in that I actually accomplished way more than I imagined.

Bonus: the person sitting next to me was equally focused. So shoutout to my accidental work buddy for the silent accountability 😄

And this is not the first time something like this happened. I keep noticing this as a solopreneur:
movement + a change of environment = boost in productivity.

At home it’s easy to push things to “later.” Or get distracted with all the daily tasks you have around the house.

So, if you work for yourself and feel stuck, try this:
don’t push harder; change the scene.

New places often flow new energies.

Where do you get your best work done — home, coworking space, cafe, train?

Them: How do you use AI in your workflow?


Me: As a business coach, therapist, and a professional thought-organizer 👀

Btw, this is what my ChatGPT had to say after I finally finished my 30-minute monologue, sharing everything that happened this week with little to no structure.

I talked about my behind-the-scenes process, new tool finds, a special announcement, and other bits I was thinking of sharing in today’s newsletter.

If you ever feel like you have too many ideas and no clear angle, this is exactly how I use AI.

So yes, this week’s newsletter is packed.
It’s going live today at 7 PM CET.
If you're not in yet, you can join here: https://lnkd.in/gh7JSXVC

I’m grateful to be included in Buffer’s social media predictions for 2026. 

It’s a must-read resource for anyone making content on social media.

I'm gonna leave the link in the comments ⬇️

senior content creator @ buffer | linkedin creator

I shared our version of "predictions" for the year on the Buffer blog today (really, I looked at the common forces that keep showing up in the creator economy and used predictions to figure out how they might compound. It's all very interesting stuff).

The article and accompanying social posts are live, so you'll soon see eeeeverythinG if you follow Buffer (and hopefully you will even if you don't).

But I'd like to take a moment to appreciate everyone who helped this article come to life:

My team, Kirsti and Hailley for the several rounds of edits, notes, revisions and encouragement, and Sabreen for always being down to gut check my social posts 🫶🏾

Our contributors: Sarahi Castro, Tara Knight 🧩, Louise Glover, Akshita Jaiswal, Amanda N., Olabinjo Adeniran, Chad Woolard, Hailley and Sabreen again, Juan Colmenares, Kate Starr, Alexa Phillips, and everyone else who took the time to share, even if their quotes didn't make it into the final piece.

You can read the article at the link in comments 🔗 – and take a peek at the "forces" below.

Now let's see how the year actually plays out!

I might’ve crossed a line with today’s newsletter 😬

I shared:
– 2 custom GPTs I built for my own content workflow 
– 100+ ChatGPT prompts to boost efficiency across different use cases

Shoutout to Jay Campbell for pushing me down the custom GPT rabbit hole. I hope to create (and share) more of them soon.

If you want these prompts, comment “Prompt” and I’ll send you the link.

taplio

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kiran Shahid's LinkedIn Performance

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