Kiran Shahid

Copywriter

B2B SaaS Content Writer | Blogs, Case Studies, & Ebooks | Helping SaaS businesses create content assets that boost LTV, reduce CAC, & skyrocket growth 🚀

Right now, most B2B SaaS companies have thousands of articles with outdated stats, old messaging, and stale examples. 

They're spending all their resources creating new content while existing articles quietly kill their credibility in every search result and AI overview.

I help companies systematically audit and refresh their content libraries instead of just publishing more stuff they'll never update.

Here's what that looks like:

→ Identify which articles have authority but outdated information
→ Flag where messaging doesn't match current positioning
→ Prioritize updates based on traffic potential and business impact
→ Track ranking changes, traffic recovery, and conversion impact

I've refreshed 200+ articles for companies like HubSpot and Sinch. 

Let's talk if you're ready to stop publishing your way to growth and start optimizing your way there.

B2B Content Writer | www.kiranshahid.com

Conversational conversion copy for B2B businesses.


I've been MIA on LinkedIn for over a month now, BUT I've still been working hard behind the scenes. 👀

For starters, I'm having SO much fun with my Historical Content Optimization service. For one client, I audited and updated 20 pieces recently, and the results have been incredible.

Every single one is trending upward in rankings and traffic.

No new content. No fresh topics. Just fixing what was already there — outdated stats, cannibalized keywords, messaging that no longer matched the product.

We're still early, so I'll share harder numbers once we're further along. This is shaping up into a proper case study.

But if you're a B2B SaaS team sitting on years of blog posts that aren't pulling their weight, this is your sign. The library you already paid to build might be closer to performing than you think.

It just needs some attention.

More updates coming. Good to be back. 🫶🏻

I help B2B SaaS companies fix content rot before it kills their credibility | Historical Content Optimization Specialist for B2B SaaS

Your blog isn’t decaying because the writing was bad.

It’s decaying because nobody’s job is to maintain it.

Most teams I talk to have the same setup: 2-5 writers, a backlog of 100+ articles nobody’s touched in years, and KPIs tied entirely to new posts.

Nobody’s dropping the ball. The system just wasn’t built to catch it.

Here’s what that looks like in practice:

➡️ A pricing page from 2022 still ranks on page one

➡️ A keyword gets targeted three times across three different posts

➡️ A product feature gets described the way it worked two years ago

None of this shows up in a weekly content report. It just quietly erodes the trust of anyone who lands on those pages.

The compounding part is what gets me. The longer a team operates this way, the bigger the gap between what needs fixing and what anyone has capacity to fix. And without a prioritization system, the updates that do happen are just random.

New content gets all the attention. The archive gets a refresh when someone finally notices a ranking dropped.

By then, you’re already behind.

The infographic below maps out the full pattern. Worth a look if your library is bigger than your team can realistically maintain. 👇

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Rows.com

Product-led Content 

SPP.co

Creating long form product-led articles about customer service and client retention.

Content Writer

Future of SaaS

Wrote an article that featured in Editor's favourites in 2022.

Contributing Writer

Tripwire

Userpilot

I wrote over 20+ Programmatic SEO articles — featuring comparison posts, alternatives, BOTF content and user persona articles.

Freelance content writer (B2B SaaS)

House of Growth

I ghost-wrote 12 long-form well researched and data driven pieces in the space of a month and two weeks contract for SaaS brands and agency blog — About 3-5 pieces are ranking on SERPs.

Capitalism - Create the Change

I wrote tens of long form net-worth and B2B finance articles and case studies. Collaborated with the editorial editor to build topical authority for net worth pieces

Contenthorse

B2B SaaS Content Writer

Plumdale Co.

I created relevant content assets—newsletters and short form articles— to drive demand for community building.

Freelance Content Writer 

Brandboxx

I set up a content operating system and strategy that scales Brandboxx's content creation and social media marketing.

I also write content (blog, social media, case studies e.t.c) for brandboxx and it's clients.

Content Strategist

“I had the pleasure of having Chinwoke on my writing team at Capitalism.com

His work was excellent, requiring very little editing — if any. He's an enthusiastic, easy-going, and incredibly productive writer who I'd hire again in a minute."

I am Chinwoke — a content writer specialising in writing content for MarTech, SMBs, B2B SaaS and tech companies.

I have written for top SaaS brands like Mayple, Userpilot — agencies like ContentHorse, Brandboxx — and bylines on publications like FutureofSaaS, Socialmediahat and TripWire.

Overtime, I've noticed that these are the beautiful things client want across all verticals —

• Quality work delivery
• Fast delivery (before deadline)
• Good communication skills and understanding
• Original and authentic content without the fluff
• Results! Results! Results!

I helped a SaaS agency rank for keywords like — SaaS content marketing examples, B2B SEO statistics and a few other long-tail keywords.

Here's what goes into process of writing —
• Research, research and research: from keyword research, content gap analysis on SERPs, listening to podcasts, talking to SMEs and what not

And of course — writing quality stuff

After writing two pieces for Mayple, the content marketing manager had this to say about me —
“Keep up the great work, really. The world needs more content people who really give a sh*t about what they deliver :) And I could definitely see that in your articles"

Want to work with me?
Check out more of what I offer on acmecontentmarketing.com

Or send me an email at chinwokennamanidavid@gmail.com

I'm always a second away to replying your message on LinkedIn too.

Who do I not write for —

Nobody actually. You want content? Come to me!

taplio

The Battle

Kiran Shahid

Chinwoke Nnamani

Followers

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taplio

The Battle

Kiran Shahid

Chinwoke Nnamani

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kiran Shahid's LinkedIn Performance

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Performance ScoreKiran Shahid's LinkedIn Performance