Kiran Shahid

Copywriter

B2B SaaS Content Writer | Blogs, Case Studies, & Ebooks | Helping SaaS businesses create content assets that boost LTV, reduce CAC, & skyrocket growth 🚀

Right now, most B2B SaaS companies have thousands of articles with outdated stats, old messaging, and stale examples. 

They're spending all their resources creating new content while existing articles quietly kill their credibility in every search result and AI overview.

I help companies systematically audit and refresh their content libraries instead of just publishing more stuff they'll never update.

Here's what that looks like:

→ Identify which articles have authority but outdated information
→ Flag where messaging doesn't match current positioning
→ Prioritize updates based on traffic potential and business impact
→ Track ranking changes, traffic recovery, and conversion impact

I've refreshed 200+ articles for companies like HubSpot and Sinch. 

Let's talk if you're ready to stop publishing your way to growth and start optimizing your way there.

B2B Content Writer | www.kiranshahid.com

Conversational conversion copy for B2B businesses.


I've been MIA on LinkedIn for over a month now, BUT I've still been working hard behind the scenes. 👀

For starters, I'm having SO much fun with my Historical Content Optimization service. For one client, I audited and updated 20 pieces recently, and the results have been incredible.

Every single one is trending upward in rankings and traffic.

No new content. No fresh topics. Just fixing what was already there — outdated stats, cannibalized keywords, messaging that no longer matched the product.

We're still early, so I'll share harder numbers once we're further along. This is shaping up into a proper case study.

But if you're a B2B SaaS team sitting on years of blog posts that aren't pulling their weight, this is your sign. The library you already paid to build might be closer to performing than you think.

It just needs some attention.

More updates coming. Good to be back. 🫶🏻

I help B2B SaaS companies fix content rot before it kills their credibility | Historical Content Optimization Specialist for B2B SaaS

Your blog isn’t decaying because the writing was bad.

It’s decaying because nobody’s job is to maintain it.

Most teams I talk to have the same setup: 2-5 writers, a backlog of 100+ articles nobody’s touched in years, and KPIs tied entirely to new posts.

Nobody’s dropping the ball. The system just wasn’t built to catch it.

Here’s what that looks like in practice:

➡️ A pricing page from 2022 still ranks on page one

➡️ A keyword gets targeted three times across three different posts

➡️ A product feature gets described the way it worked two years ago

None of this shows up in a weekly content report. It just quietly erodes the trust of anyone who lands on those pages.

The compounding part is what gets me. The longer a team operates this way, the bigger the gap between what needs fixing and what anyone has capacity to fix. And without a prioritization system, the updates that do happen are just random.

New content gets all the attention. The archive gets a refresh when someone finally notices a ranking dropped.

By then, you’re already behind.

The infographic below maps out the full pattern. Worth a look if your library is bigger than your team can realistically maintain. 👇

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Brianna Doe

I share tips & stories about job hunting, leadership, and marketing yourself | Demand Gen @ Aion | Creator of This Could've Been an Email

According to my mom, I started writing stories at age 3. Picked up a pencil and never put it down, which explains the book, the business, and my obsession with Google Docs.

Today, I’m the founder of Verbatim, a boutique agency helping brands grow through high-impact influencer marketing, fractional operations, and speaker scouting. We’re also ranked the #1 influencer agency in Phoenix by Influencer Marketing Hub — which is exciting and now lives proudly in my email signature.

I help brands stop blending in, and I help creative professionals &amp; entrepreneurs build careers that align with the life they actually want.

The tl;dr:
↳ Bestselling author of The Unapologetic Professional
↳ Keynote speaker, advisor, and marketer
↳ Helping people rethink work without burning it all down
↳ Host of Stop the Scroll, co-creator of Let Her Cook 🌮👀 

As seen in/at: HubSpot, Harvard, Fast Company, Stanford, CNBC, American Marketing Association, and more.

Outside of work: Big fan of tattoos, cookie-scented candles, and the Oxford comma.

Want to collab or bring me in as a speaker? Send me a note: https://www.briannadoe.com/contact

Director of Demand Generation

Aion is revolutionizing the way businesses manage their finances and fuel growth with our all-in-one modern finance platform. 🚀

People love to say “don't bring politics into work!” As if I could leave my Black womanhood in the parking lot and pick it up after 5 PM. 

I didn't choose to bring politics into my work. Politics showed up in my rates, my resume, my dress code, and my safety. For many of us, our entire careers have been political. 🤷🏽‍♀️ Not by choice, but by design. 

As someone who’s spent years code-switching, trying to blend in, and making myself more palatable, I don’t always get to separate the personal from the professional. Many of us don't get to be “just” entrepreneurs or “just” leaders. We're constantly navigating systems that demand we prove we belong. 

So when someone says “Keep politics out of it,” all I hear is: “Stop making me uncomfortable by reminding me that the system isn’t neutral.”

My work is political because my existence is political. And pretending otherwise isn't professionalism. It's erasure.

Founder & CEO @ Verbatim | In my influencer marketing era and you should be too | Bestselling Author, The Unapologetic Professional | Writer & Host, Stop the Scroll

Everything corporate tried to "fix" about me is now how I make money.

I spent years trying to change the things my managers flagged in performance reviews. I was too quiet. Then I was too direct. I couldn't pick a lane. I didn't speak up enough about my goals. Or I was (gasp!) too bold. 🫠

Honestly, some of the feedback was helpful. I did need to get better at articulating my impact and advocating for myself. But some of it had nothing to do with me. My personality just didn't match the template, or my working style made someone uncomfortable.

The hardest skill I've had to learn is how to tell the difference between "I need to grow" and "I need to go." Those are two very different problems. And confusing them can cost you years and a lot of joy.

But now:

• Too direct → "refreshingly honest"
• Couldn't pick a lane → multipassionate, with multiple income streams
• Too quiet → I listen, observe, and hear what people aren't saying

These weren't flaws. I just hadn't found the right environment yet.

taplio

The Battle

Kiran Shahid

Brianna Doe

Followers

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Performance ScoreKiran Shahid's LinkedIn Performance

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taplio

The Battle

Kiran Shahid

Brianna Doe

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kiran Shahid's LinkedIn Performance

Performance ScoreBrianna Doe's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKiran Shahid's LinkedIn Performance